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The prospect of a hydrogen car actually competing at Le Mans by 2026 is by no means a pipe dream!</span></em></p>"]}],"imageIds":[1,[[0,"clmyo2t8q3eeu0tlseclrd9ij"]]],"imageFields":[0,{"clmyo2t8q3eeu0tlseclrd9ij":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"imageIds":[1,[[0,"clmynzws83ert0tn65ms9e7ff"]]],"imageFields":[0,{"clmynzws83ert0tn65ms9e7ff":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clmyr7t9f015f3b6db1zzyc9r"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.focus"],"heading":[0,"MotoE™"],"sections":[1,[[0,{"_id":[0,"clmyr8wcx01823b6dgqxq8u00"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>In 2019, Michelin was named partner of the FIM MotoE</span></em><span>™</span><em><span> World Cup, the first world-class racing series for electric motorbikes.</span></em></p><p></p><p></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}],[0,{"_id":[0,"clmyr8yjv01893b6df4xio7gl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>Michelin provides MotoE</span></em><span>™</span><em><span> competitors with specific, durable yet increasingly high-performance tires. 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Not only do they boast an outstanding results record together, but they also share the same clear, zero-emissions vision for the sport's sustainable future.</span></em></p><p></p><p></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}],[0,{"_id":[0,"clmyro9vw01vw3b6dbagb110w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>When Porsche first spoke of its Mission R project and Porsche GT4 ePerformance concept, Michelin immediately rose to the challenge of providing the 1,000-plus horsepower, all-electric Cayman 718 GT4 with bespoke '53' tires (53% renewable and recycled raw materials).</span></em></p><p></p>"]}],"imageIds":[1,[[0,"clt2x5cvl0drb14otaeor38kk"]]],"imageFields":[0,{"clt2x5cvl0drb14otaeor38kk":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clmyroliq01y93b6d61nr46lr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>The Porsche GT4 ePerformance was unveiled at the 2022 Goodwood Festival of Speed in the south of England. It subsequently embarked on a world tour of demonstration runs, including an appearance at the snowy Race of Champions in the Arctic Circle, for which Michelin provided it with a studded version of its '53' tire.</span></em></p>"]}],"imageIds":[1,[[0,"clt2wxws40dsy13quej5y1iyu"]]],"imageFields":[0,{"clt2wxws40dsy13quej5y1iyu":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"imageIds":[1,[[0,"clt2wxws40dsy13quej5y1iyu"]]],"imageFields":[0,{"clt2wxws40dsy13quej5y1iyu":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clmyo41pf05s53b6dazadcfc4"],"metaType":[0,"widget"],"type":[0,"explore-focus"],"aposPlaceholder":[0,false]}],[0,{"text":[0,{"_id":[0,"clmywsnbr04tf3b6dvnozx6fk"],"items":[1,[[0,{"_id":[0,"clmywsoco04tk3b6dylbkbjhh"],"metaType":[0,"widget"],"type":[0,"@apostrophecms/rich-text"],"aposPlaceholder":[0,false],"content":[0,"<p>Acutely aware that sustainability<strong> requires a combination of longevity and performance</strong>, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the<strong> MotoE™ </strong>and <strong>FIA World Endurance Championships</strong>, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. 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In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO<sub>2</sub> emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.</p><p><em>*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and </em>CO<sub>2</sub><em> Emissions Linked to the Early Replacement of Automobile Tires.</em></p><p>Michelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO<sub>2</sub> emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. 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explore 1 we race for change video racing against the clock for the environment 6u0y9t2d qa 16x9 rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay trkh0sc3qm0 16x9 image motorsport a laboratory of extremes image bk0i8vjzeju 16x9 from track to street replay change we race for change we race for change 6u0y9t2d qa 16x9 matthieu bonardel director michelin motorsport fia formula e missionh24 motoe porsche gt4 eperformance we race for change last performance made to last des performances faites pour durer image ipekl c7izy 16x9 des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés jean michel bellard tire designer michelin motorsport image xpd1jmajckg 16x9 image michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation matthieu le gars hypercar tire designer michelin jérémie riquier performance analyst michelin motorsport canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced 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motorsport in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility media magazine explore motorsport motorsport explore motorsport michelin explore 1 we race for change video in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility today more than ever it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation while the sport itself is undergoing profound changes racing against the clock for the environment 6u0y9t2d qa 16x9 in the course of its century plus history michelin has collected an enviable collection of silverware with more than 1 200 victories in major events across a wide spectrum of disciplines and conditions circuit racing rallying deserts snow and ice etc having demonstrated the quality of its tires in world class motorsport the company is today focusing the clout of its research resources on innovating in favor of the environment rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay michelin can look back at a proud record of more than 100 formula 1 grand prix victories plus five times that number in topflight motorcycle racing 500cc motogptm more than 300 more in world class rallying and hundreds in endurance racing including every le mans 24 hours win since 1998 while forging this unrivaled record michelin has been active in many of motorsport history s most memorable moments thanks to its instinct for innovation unique expertise quest for excellence passion and game changing ideas trkh0sc3qm0 16x9 image 1906 michelin s first major motor racing success prior to the first ever grand prix automobile de france in 1906 near le mans michelin patented a removable rim that was the envy of its day it meant tires could be changed in four minutes or less compared with a good quarter of an hour in the case of a conventional assembly after two days of intense grueling action the grand prix was won by hungary s ferenc szisz in a renault ak on michelin tires and removable rims motorsport a laboratory of extremes image history s first le mans 24 hours won by michelin organized in may 1923 the inaugural le mans 24 hours originally known as the grand prix d endurance coupe rudge whitworth saw andré lagache rené léonard and raoul bachmann christian dauvergne claim an assertive one two finish in their michelin le confort equipped chenard et walckers after more than 2 000 kilometers of non stop racing from the outset the uncompromising french race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions in 1967 michelin introduced radial sicks tires to le mans fitted to an alpine a210 prototype these pattern less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high performance materials they featured bk0i8vjzeju 16x9 from track to street michelin radial slicks played a part in winning the inaugural world rally championship title in 1973 the following season the technology was also seen in grand prix motorcycle racing in 1978 it won formula 1 s brazilian grand prix with ferrari in addition to coming first at the le mans 24 hours with renault alpine a year later ferrari and michelin x technology secured the formula 1 world crown motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck motorcycle agricultural vehicle civil engineering vehicle and aviation industries etc michelin s emphasis on innovation harvested further success and titles in formula 1 with ferrari renault bmw mclaren at the same time the french tire manufacturer dominated its rivals in grand prix motorcycle racing in association with suzuki honda and yamaha it triumphed in world class rallying too with lancia toyota and audi which established four wheel drive as the norm michelin was equally successful in endurance racing alongside the likes of mercedes and peugeot and took every vehicle category win on the paris dakar rally many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires replay change we race for change we race for change we do not race for glory but for change» michelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today it ranges from experimenting with renewable and recycled raw materials to implementing new increasingly environmentally respectful processes while working closely with vehicle manufacturers as they tackle the ecological transition in addition to its pursuit of victory michelin sees motorsport as a real ally in the race against time to protect the environment 6u0y9t2d qa 16x9 motorsport enables us to acquire the sort of specific knowledge that only competition can bring working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable increasingly decarbonized mobility matthieu bonardel director michelin motorsport over the past decade michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all sustainable plan fia formula e missionh24 motoe porsche gt4 eperformance acutely aware that sustainability requires a combination of longevity and performance michelin is involved in various forms of topflight motorsport on two and four wheels where technological excellence is making a real contribution to the sustainable mobility cause the list of series includes the motoe and fia world endurance championships where the resilience and durability of michelin s tires are put to an extreme test fitted to demanding sophisticated bikes and cars in the hands of exacting riders and drivers the knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand s everyday tires we race for change last performance made to last des performances faites pour durer lasting performance in environmental terms the chief quality of any product is arguably its ability to last in europe alone michelin estimates that 128 million tires and 6 6 million tonnes of co2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar minimum groove depth 1 6mm conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of michelin s dna source in house calculations carried out at the ladoux technology center near clermont ferrand france published in a technical paper dated september 27 2016 entitled raw materials fuel consumption and co2 emissions linked to the early replacement of automobile tires michelin has always believed that designing longer lasting tires results in fewer tires having to be produced this in turn equates to substantial raw material energy and associated co2 emissions savings in the worlds of racing and road tires alike conceiving products that deliver high performance across their lifespan means having to replace them less frequently michelin is consequently committed to developing tires for cars bicycles motorbikes trucks airplanes etc that perform safely throughout their working life image since the early days of its involvement in racing michelin has carved out a solid reputation on long challenging long events like the paris brest paris bicycle race gordon bennett cup le mans 24 hours and paris dakar rally now known simply as the dakar in the past 10 years michelin equipped le mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires at average speeds of some 240kph that s equivalent to the distance of more than two formula 1 grands prix ipekl c7izy 16x9 fewer racing tires michelin has long backed reducing the number of tires employed in motorsport in the noughties it campaigned to cap the quantities competitors could use at rounds of the world rally championship in formula e successive generations of its bespoke tire for the all electric racing series allowed tire allocations per race to be cut by 25 percent meanwhile the introduction of maximum tire allowances for rounds of the fia wec and imsa endurance racing championships has forced teams to run multi stint strategies des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés making tires completely sustainable by 2050 is clearly one of the most ambitious challenges michelin has set itself since its invention of radial technology michelin motorsport s engineers chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm s racing tires this multi faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before we notably discovered that it was possible to extract silica from rice husk by means of a specific process silica increases the resilience of tire treads while reducing their rolling resistance since 2023 rice husk is an ingredient we use to make the tires raced by today s sophisticated hypercar prototypes at le mans jean michel bellard tire designer michelin motorsport image did you know that michelin s rear motoetm tire incorporates more than 50 percent renewable and recycled raw materials including orange peel pine resin and scrap tires it is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph the proportion of renewable recycled raw materials that go into the 2023 michelin pilot sport slicks raced by endurance racing s hypercar prototypes is as high as 30 percent and 45 percent in the case of rain tires meanwhile greengt s missionh24 fuel cell hydrogen endurance racing prototype completed a parade lap of the 13 6 kilometer le mans circuit ahead of the 2022 le mans 24 mans on michelin tires that contained 53 percent renewable and recycled raw materials by 2023 the proportion had reached 63 percent xpd1jmajckg 16x9 image michelin motorsport is currently at an advanced stage with regard to research into mass production applications and achieved significant time savings during the development of the first road approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively these figures were notably made possible thanks to the materials and supplier reference classification work carried out by michelin motorsport the technologies involved will benefit all michelin tires by 2025 michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation when starting from a clean sheet of paper you begin by studying the technical regulations and brief this initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to we then analyze these findings and simulate the forces exerted using mathematical modeling this enables us to modify the construction and materials employed before evaluating different configurations in virtual form the actual conception phase for a new racing tire takes around a month on the computer matthieu le gars hypercar tire designer michelin after the conception phase we analyze the forces involved along with the tire s movements and characteristics the data provided by the design team is applied to a modelized tire known as tame tire then tested and evaluated on a simulator this is driven by one of the car s future drivers at a variety of simulated racetracks depending on what we want to test the construction or the compound for example we have an optimal correlation between the track and the simulator which is what enables us to carry out such coherent development work virtually the approach saves not only time and money but also co2 emissions jérémie riquier performance analyst michelin motorsport from the virtual development phase to track testing the virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as record ahead of its first physical track run at the ladoux technology center near clermont ferrand france this extraordinary machine enables tires to be tested statically and dynamically as if they were lapping a real circuit record takes the form of a three meter diameter cylinder inside which a mechanical arm presses the tire against the asphalt lined wall it is capable of replicating different slip and camber angles at speeds of up to 350kph the variety of running conditions it can reproduce including wet weather makes it possible to ensure that tires are perfectly safe before their first track run tools such as these enable michelin to simulate tire behavior in extreme conditions making it possible to select only the most satisfactory specifications to actually produce and test going forward benefits of the process include fewer tires to produce fewer test sessions to organize and fewer co2 emissions although initially conceived for motorsport purposes record is today used widely in the development of road tires canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility"],"searchSummary":[0,"\nIn addition to scoring more than 1,200 major victories in association with many of racing and rallying's biggest players, Michelin Motorsport has a long tradition of contributing to enhanced mobility. Today, more than ever, it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation, while the sport itself is undergoing profound changes. \nIn the course of its century-plus history, Michelin has collected an enviable collection of silverware, with more than 1,200 victories in major events across a wide spectrum of disciplines and conditions (circuit racing, rallying, deserts, snow and ice, etc.). Having demonstrated the quality of its tires in world-class motorsport, the company is today focusing the clout of its research resources on innovating in favor of the environment.  \nMichelin can look back at a proud record of more than 100 Formula 1 grand prix victories, plus five times that number in topflight motorcycle racing (500cc / MotoGPTM), more than 300 more in world-class rallying and hundreds in endurance racing, including every Le Mans 24 Hours win since 1998. While forging this unrivaled record, Michelin has been active in many of motorsport history's most memorable moments thanks to its instinct for innovation, unique expertise, quest for excellence, passion and game-changing ideas. \n1906: Michelin's first major motor racing success!\nPrior to the first-ever Grand Prix Automobile de France in 1906, near Le Mans, Michelin patented a removable rim that was the envy of its day. It meant tires could be changed in four minutes or less, compared with a good quarter-of-an-hour in the case of a conventional assembly. After two days of intense, grueling action, the grand prix was won by Hungary's Ferenc Szisz in a Renault AK on Michelin tires... and removable rims.\n \nHistory's first Le Mans 24 Hours won by Michelin\nOrganized in May 1923, the inaugural Le Mans 24 Hours (originally known as the Grand Prix d’Endurance-Coupe Rudge Whitworth) saw André Lagache/René Léonard and Raoul Bachmann/Christian Dauvergne claim an assertive one-two finish in their Michelin Le Confort-equipped Chenard et Walckers after more than 2,000 kilometers of non-stop racing.\n \nFrom the outset, the uncompromising French race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions. In 1967, Michelin introduced radial sicks tires to Le Mans, fitted to an Alpine A210 prototype. These pattern-less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high-performance materials they featured. \nMichelin radial slicks played a part in winning the inaugural World Rally Championship title, in 1973. The following season, the technology was also seen in grand prix motorcycle racing. In 1978, it won Formula 1's Brazilian Grand Prix with Ferrari, in addition to coming first at the Le Mans 24 Hours with Renault-Alpine. A year later, Ferrari and Michelin X technology secured the Formula 1 world crown. Motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck, motorcycle, agricultural vehicle, civil-engineering vehicle and aviation industries, etc.\nMichelin's emphasis on innovation harvested further success and titles in Formula 1 with Ferrari, Renault, BMW, McLaren. At the same time, the French tire manufacturer dominated its rivals in grand prix motorcycle racing in association with Suzuki, Honda and Yamaha. It triumphed in world-class rallying, too, with Lancia, Toyota and Audi, which established four-wheel drive as the norm. Michelin was equally successful in endurance racing alongside the likes of Mercedes and Peugeot, and took every vehicle-category win on the Paris-Dakar Rally. Many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires. \n« We do not race for glory, but for change».\nMichelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today. It ranges from experimenting with renewable and recycled raw materials, to implementing new, increasingly environmentally-respectful processes, while working closely with vehicle manufacturers as they tackle the ecological transition… In addition to its pursuit of victory, Michelin sees motorsport as a real ally in the race against time to protect the environment. \nMotorsport enables us to acquire the sort of specific knowledge that only competition can bring, working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable, increasingly decarbonized mobility \nOver the past decade, Michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all-sustainable plan. \nAcutely aware that sustainability requires a combination of longevity and performance, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the MotoE™ and FIA World Endurance Championships, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. The knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand's everyday tires. \nLasting performance! In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.\n*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and CO2 Emissions Linked to the Early Replacement of Automobile Tires.\nMichelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO2 emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. Michelin is consequently committed to developing tires for cars, bicycles, motorbikes, trucks, airplanes, etc. that perform safely throughout their working life. \n \nSince the early days of its involvement in racing, Michelin has carved out a solid reputation on long, challenging long events like the Paris-Brest-Paris bicycle race, Gordon Bennett Cup, Le Mans 24 Hours and Paris-Dakar Rally (now known simply as the Dakar). In the past 10 years, Michelin-equipped Le Mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires, at average speeds of some 240kph. That's equivalent to the distance of more than two Formula 1 grands prix! \nFewer racing tires! Michelin has long backed reducing the number of tires employed in motorsport. In the Noughties, it campaigned to cap the quantities competitors could use at rounds of the World Rally Championship. In Formula E, successive generations of its bespoke tire for the all-electric racing series allowed tire allocations per race to be cut by 25 percent. Meanwhile, the introduction of maximum tire allowances for rounds of the FIA WEC and IMSA endurance-racing championships has forced teams to run multi-stint strategies... \nMaking tires completely sustainable by 2050 is clearly one of the most ambitious challenges Michelin has set itself since its invention of radial technology. Michelin Motorsport's engineers, chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm's racing tires. This multi-faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before. \nWe notably discovered that it was possible to extract silica from rice husk by means of a specific process. Silica increases the resilience of tire treads while reducing their rolling resistance. Since 2023, rice husk is an ingredient we use to make the tires raced by today's sophisticated Hypercar prototypes at Le Mans \nDid you know that Michelin's rear MotoETM tire incorporates more than 50 percent renewable and recycled raw materials, including orange peel, pine resin and scrap tires? It is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph! The proportion of renewable/recycled raw materials that go into the 2023 MICHELIN Pilot Sport slicks raced by endurance racing's Hypercar prototypes is as high as 30 percent, and 45 percent in the case of rain tires. Meanwhile, GreenGT's MissionH24 fuel-cell hydrogen endurance-racing prototype completed a parade lap of the 13.6-kilometer Le Mans circuit ahead of the 2022 Le Mans 24 Mans on Michelin tires that contained 53 percent renewable and recycled raw materials. By 2023, the proportion had reached 63 percent! \nMichelin Motorsport is currently at an advanced stage with regard to research into mass-production applications and achieved significant time-savings during the development of the first road-approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively. These figures were notably made possible thanks to the materials and supplier-reference classification work carried out by Michelin Motorsport. The technologies involved will benefit all Michelin tires by 2025. \nWhen starting from a clean sheet of paper, you begin by studying the technical regulations and brief. This initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to. We then analyze these findings and simulate the forces exerted using mathematical modeling. This enables us to modify the construction and materials employed before evaluating different configurations in virtual form. The actual conception phase for a new racing tire takes around a month on the computer \nAfter the conception phase, we analyze the forces involved, along with the tire's movements and characteristics. The data provided by the design team is applied to a modelized tire known as Tame Tire, then tested and evaluated on a simulator. This is 'driven' by one of the car's future drivers at a variety of simulated racetracks, depending on what we want to test - the construction or the compound, for example. We have an optimal correlation between the track and the simulator, which is what enables us to carry out such coherent development work virtually. The approach saves not only time and money, but also CO2 emissions. \nFrom the virtual development phase to track-testing\nThe virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as Record ahead of its first physical track run at the Ladoux Technology Center near Clermont-Ferrand, France. This extraordinary machine enables tires to be tested statically and dynamically, as if they were lapping a real circuit. \nRecord takes the form of a three-meter-diameter cylinder inside which a mechanical arm presses the tire against the asphalt-lined wall. 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michelin guide explore with passion with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans media magazine explore guide michelin guide rouge the michelin guide explore with passion michelin explore 2 the michelin guide explore with passion video with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans committed to offering high quality hotel and restaurant recommendations it provides exceptional experiences worldwide a reference for travelers since 1900 xwfgpnx1pq8 16x9 established by the michelin brothers in 1900 the michelin guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road in order to offer higher quality restaurant and hotel recommendations in 1933 the famous inspector profession was created anonymity independence expertise and curiosity are an integral part of the inspectors dna renowned for its methodology the michelin guide has expanded worldwide with more than 40 destinations always seeking the exceptional hotels are selected to guarantee unforgettable experiences the michelin key now distinguishes establishments in which the michelin guide selection teams stay anonymously the michelin guide spotlights eateries which place an onus on local gastronomy awarded with a bib gourmand one two or three michelin stars or a michelin green star we wish to recognize the work of talented professionals who are as committed as they are enthusiastic and who often remain hidden from view 3ruobigbjr0 16x9 inspectors inspectors their independence and anonymity are often the subject of speculation the michelin guide inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide boasting unstoppable curiosity and unique expertise they travel the world searching for the extraordinary above all else they are passionate individuals capable of grasping the immense diversity of the global culinary landscapes flavor explorers they assess restaurants according to 5 universal criteria the quality of ingredients the mastery of culinary techniques the harmony of flavors the chef s personality conveyed in dishes and consistency across different visits they dress as regular customers use an alias to book a table and order and pay their own bill in order to ensure an objective experience an inspector is above all a professional with over a decade s worth of experience and expert knowledge about global gastronomy world cuisine has no secrets for their well honed palate xi1bhknxb 4 16x9 in a nutshell inspectors are extremely curious inveterate gourmets and gastronomy lovers they are individuals who are driven by the same passion who work to keep the guide s annual selections up to date with their unique methodology they ensure that an accolade has the same value in tokyo san francisco and paris a word from our inspectors we try to understand the lifestyle of inhabitants in order to grasp their tastes and culinary traditions this enables us to make good recommendations a good dish should leave a lasting impression when the chef adds a touch of uniqueness the dish is enhanced it is this kind of personal distinction that can turn a very good dish into a memorable one when dishes are presented they should resound with diners while leaving room for their imagination hotels restaurants live the extraordinary since its creation the michelin guide has envisaged restaurants as destinations in their own right special places where people go to share unforgettable experiences we have decided to extend this specialized and passionate approach to hospitality in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide japanese ryokans parisian palaces and peruvian haciendas the promise of something unique and exceptional is part of the michelin guide s dna and extends to its hotel offering this independent selection is the result of up to date know how and consciously adopted bias which places an onus on uniqueness and the character of hotels as well as the level of comfort and service they offer aaa youtube video ftopxw zxc8 michelin s expertise is expanding to offer travelers a comprehensive experience the michelin key is becoming one of the guide s major accolades showcasing excellence in hospitality after 4 years of preparatory work more than 5 000 hotels can be booked via our digital tools in some 120 countries it is a chance for travel fans to share an unforgettable experience the selection sheds light on the boldest hotels based on five criteria the contribution to the local experience architectural excellence and interior design quality and regularity of service singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid the guide s experts are already searching for gems to offer you a memorable stay from restaurant expertise to curating extraordinary hotels 4ffm6iirwii 16x9 image our selections on our innovative platforms with the very best in terms of booking and support services planning a stay a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant available free of charge and worldwide on the michelin guide website and mobile app the hotel selection is continually updated by our experts durable the michelin guide a sustainable gastronomy player inspired by the michelin group s strong ambitions in terms of sustainability the michelin guide is committed to promoting the gastronomy players of tomorrow by keeping an eye on restaurant professionals and their sensitivity to current environmental challenges the michelin guide hopes to shine a light on this commitment image promoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the guide s most important tasks chefs worldwide are pooling their talent and are proposing new and more responsible ways of perceiving gastronomy they are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices in 2020 the michelin guide added the michelin green star to its list of distinctions the green star promotes committed restaurants who implement concrete steps to foster environmental awareness the guide is lending its expertise to identify these creative minds who care about sustainable cuisine the michelin green star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy in 2024 with almost 400 restaurants awarded a green star worldwide combining gastronomy and sustainable development has never been as delicious we must bring about an overhaul of our food system making it healthier and more sustainable massimo bottura chef osteria francescana modena 3 stars in the michelin guide italy 2024 communautes the michelin guide its communities the appealing michelin guide print version is now supplemented by a digital ecosystem to enable gourmets and travelers worldwide to keep abreast of all the guide s latest news and to discuss live with over 5 million passionate foodies interviews portraits videos the michelin guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets for professionals this is a wonderful opportunity to gain international visibility as well as a chance to encounter peers from overseas and to interact with them curious travelers or enlightened gourmets we offer consumers handy digital tools to keep up to date with all the michelin guide s news and also to facilitate their own discovery experience on our website and free mobile app you ll find all our hotel and restaurant selections available to book for an absolutely unique and memorable gastronomic and or accommodation experience in just a few clicks the michelin guide continues to forge its own path and to grow alongside partners who share the same values of excellence passion and authenticity destination promotion organizations major players from the gastronomy and restaurant industry all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape without compromising on our unique methodology and independence media magazine explore guide michelin explore page public media the michelin guide explore with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans"],"searchSummary":[0,"\nWith its iconic red cover, the MICHELIN Guide has always been a guarantee of exceptional restaurants and hotels for epicureans. \n\nCommitted to offering high-quality hotel and restaurant recommendations, it provides exceptional experiences worldwide. \nEstablished by the Michelin brothers in 1900, the MICHELIN Guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road. In order to offer higher quality restaurant and hotel recommendations, in 1933 the famous ‘inspector’ profession was created. Anonymity, independence, expertise and curiosity are an integral part of the inspectors’ DNA.\nRenowned for its methodology, the MICHELIN Guide has expanded worldwide, with more than 40 destinations.\nAlways seeking the exceptional, hotels are selected to guarantee unforgettable experiences. The MICHELIN Key now distinguishes establishments in which the MICHELIN Guide selection teams stay anonymously. The MICHELIN Guide spotlights eateries which place an onus on local gastronomy, awarded with a Bib Gourmand, one, two or three MICHELIN Stars, or a MICHELIN Green Star. We wish to recognize the work of talented professionals, who are as committed as they are enthusiastic, and who often remain hidden from view. \nTheir independence and anonymity are often the subject of speculation. The MICHELIN Guide Inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide. Boasting unstoppable curiosity and unique expertise, they travel the world searching for the extraordinary. \nAbove all else they are passionate individuals, capable of grasping the immense diversity of the global culinary landscapes. Flavor explorers, they assess restaurants according to 5 universal criteria: the quality of ingredients, the mastery of culinary techniques, the harmony of flavors, the chef’s personality conveyed in dishes and consistency across different visits. \nThey dress as regular customers, use an alias to book a table and order and pay their own bill, in order to ensure an objective experience. An inspector is, above all, a professional with over a decade’s worth of experience and expert knowledge about global gastronomy. World cuisine has no secrets for their well-honed palate. \n \nIn a nutshell, inspectors are extremely curious, inveterate gourmets and gastronomy lovers. They are individuals who are driven by the same passion, who work to keep the Guide’s annual selections up to date. With their unique methodology, they ensure that an accolade has the same value in Tokyo, San Francisco and Paris. \nA word from our inspectors\n”We try to understand the lifestyle of inhabitants, in order to grasp their tastes and culinary traditions. This enables us to make good recommendations.”\n\n“A good dish should leave a lasting impression. When the chef adds a touch of uniqueness, the dish is enhanced. It is this kind of personal distinction that can turn a very good dish into a memorable one.” \nSince its creation, the MICHELIN Guide has envisaged restaurants as destinations in their own right: special places where people go to share unforgettable experiences. We have decided to extend this specialized and passionate approach to hospitality, in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide.\nJapanese Ryokans, Parisian palaces and Peruvian haciendas, the promise of something unique and exceptional is part of the MICHELIN Guide’s DNA, and extends to its hotel offering. This independent selection is the result of up-to-date know-how and consciously adopted bias, which places an onus on uniqueness and the character of hotels, as well as the level of comfort and service they offer. \nMichelin’s expertise is expanding, to offer travelers a comprehensive experience. The Michelin Key is becoming one of the Guide’s major accolades, showcasing excellence in hospitality. After 4 years of preparatory work, more than 5,000 hotels can be booked via our digital tools, in some 120 countries. It is a chance for travel fans to share an unforgettable experience.\nThe selection sheds light on the boldest hotels, based on five criteria: the contribution to the local experience, architectural excellence and interior design, quality and regularity of service, singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid.\nThe Guide’s experts are already searching for gems to offer you a memorable stay.  \nOur selections on our innovative platforms\nWith the very best in terms of booking and support services, planning a stay, a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant.\nAvailable free of charge and worldwide, on the MICHELIN Guide website and mobile app, the hotel selection is continually updated by our experts.  \nInspired by the MICHELIN Group’s strong ambitions in terms of sustainability, the MICHELIN Guide is committed to promoting the gastronomy players of tomorrow. By keeping an eye on restaurant professionals and their sensitivity to current environmental challenges, the MICHELIN Guide hopes to shine a light on this commitment.  \nPromoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the Guide’s most important tasks. Chefs worldwide are pooling their talent, and are proposing new and more responsible ways of perceiving gastronomy.\nThey are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices. \nIn 2020, the MICHELIN Guide added the MICHELIN Green Star to its list of distinctions. The Green Star promotes committed restaurants who implement concrete steps to foster environmental awareness. The Guide is lending its expertise to identify these creative minds who care about sustainable cuisine.\nThe MICHELIN Green Star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy. \nIn 2024, with almost 400 restaurants awarded a Green Star worldwide, combining gastronomy and sustainable development has never been as delicious. \n\nWe must bring about an overhaul of our food system; making it healthier and more sustainable. \nThe appealing MICHELIN Guide print version is now supplemented by a digital ecosystem, to enable gourmets and travelers worldwide to keep abreast of all the Guide’s latest news and to discuss live with over 5 million passionate foodies.  \nInterviews, portraits, videos… the MICHELIN Guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets. For professionals, this is a wonderful opportunity to gain international visibility, as well as a chance to encounter peers from overseas and to interact with them. \nCurious travelers or enlightened gourmets, we offer consumers handy digital tools to keep up-to-date with all the MICHELIN Guide’s news, and also to facilitate their own discovery experience. On our website and free mobile app, you’ll find all our hotel and restaurant selections available to book. For an absolutely unique and memorable gastronomic and/or accommodation experience in just a few clicks.  \nThe MICHELIN Guide continues to forge its own path and to grow alongside partners who share the same values of excellence, passion and authenticity. Destination promotion organizations, major players from the gastronomy and restaurant industry… all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape, without compromising on our unique methodology and independence.   "],"imageIds":[1,[[0,"clsyh0be80wz013lqblet76w0"]]],"imageFields":[0,{"cllkorv4j2itf0tks0lorcl39":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}],"clsyh0be80wz013lqblet76w0":[0,{"top":[0,0],"left":[0,0],"width":[0,1920],"height":[0,1080],"x":[0,47],"y":[0,75]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/explore-guide-michelin"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine 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cataroux parc cataroux michelin explore 3 parc cataroux video from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project florent menegaux president of the michelin group innovation innovation in all shapes and sizes jean philippe ollier director parc cataroux youtube video orro8yc2zoq youtube video v8df 7clay youtube video nxgwnztvesw youtube video qtphejvuegu histoire a heritage site with real character tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural 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cataroux parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development media magazine parc cataroux parc cataroux parc cataroux michelin explore 3 parc cataroux video parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development the project offers further proof of michelin s strong attachment to the city and region where it was founded from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project the way the project addresses economic human and environmental challenges is conducive to new forms of collaboration it is supported by public authorities and high level private sector stakeholders michelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep michelin s history alive and give a new lease of life to the cataroux district no single stakeholder can address the collective challenges the world is facing in the same way no project can be tackled without factoring in all its economic social or environmental impacts parc cataroux illustrates this dual imperative of collaboration between the public and private sector which is now a requisite for the benefit of civil society as a whole florent menegaux president of the michelin group the parc cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future the auvergne rhône alpes region clermont auvergne metropolitan area and many other public and private partners notably the crédit agricole centre france bank have joined forces on this ambitious project parc cataroux is the embodiment of michelin s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone s benefit it is being built for people of all ages and from all walks of life who will come there to work and play live and learn it reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies environmentally friendly by design parc cataroux will prioritize innovation and future technology to protect the earth s resources and fight global warming innovation innovation in all shapes and sizes innovation is part of the cataroux site s lifeblood and is integral to the parc cataroux concept underpinning a valuable and sustainable contribution to the development of clermont ferrand and its region parc cataroux will also reshape the future of an entire district and the living environment of its residents jean philippe ollier director parc cataroux youtube video orro8yc2zoq the collaborative innovation hub cih the cih is a unique space covering a surface area of almost 20 000 m2 designed for coworking and coliving with about a hundred rooms and studio apartments it will foster collaboration and the cross fertilization of ideas to speed up the emergence of promising projects in the impact economy a catalyst for ideas it will contribute to boosting entrepreneurship and the creative dynamic of the auvergne rhône alpes region by bringing together innovators and promoting synergy and initiatives youtube video v8df 7clay the sustainable materials center smc sustainable innovation the sustainable materials center is a response to the needs of both michelin and the local area it is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy it also offers bespoke support to companies start ups or research institutes to help them grow their business the hub offers top notch services for its customers including an analytical chemistry platform a process simulation offer and an engineering platform as of june 2022 the company carbios which specializes in the organic recycling of plastic pet set up in 10 000 m2 of redeveloped units followed in june 2024 by bobine a young cleantech start up with a breakthrough innovation in the plastic recycling market by 2030 capacity will have tripled enabling the creation of 700 jobs and the support of around twenty start ups in the pre industrialization phase youtube video nxgwnztvesw the manufacture des talents a new approach to learning the manufacture des talents or talent campus is a vocational training and upskilling center which people for today and tomorrow s jobs created in collaboration with a number of prestigious partners schools universities businesses local government agencies etc it includes in particular the hall 32 school of excellence an exemplary establishment which is already training students for careers in industry the manufacture des talents offers a unique and innovative learning experience to help people keep pace with the changing world of work helping them acquire new skills and adapt it fosters peer to peer exchanges hands on experience and immersion open to everyone it delivers lifelong training so that people can exploit their full potential reflecting a longstanding commitment at michelin to promote social progress and innovation it contributes to equal opportunities and inclusion youtube video qtphejvuegu les pistes district urban innovation les pistes district forms the gateway to the city it covers a total of 10 hectares with 58 000 m2 of surface area and 79 000 m2 of floor area michelin s dream is to convert this district into a prime regional tourist destination as well as an attractive inclusive place to live open to the entire population of clermont ferrand and the surrounding area the gateway to the town this district extends over 10 hectares boasting 58 000 m2 of ground floor area and 79 000 m2 of additional storeys michelin has a dream for this les pistes district in order to make it a cutting edge regional tourism destination and a living space that is attractive friendly inclusive and open to the entire population of the clermont metropole an emblematic industrial heritage site the urban renovation of this historic district scheduled for 2027 will represent a considerable effort on the part of all stakeholders both public and private over and above its architectural scope the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community histoire a heritage site with real character for a century the michelin site at cataroux had a significant impact on the history and development of the city and the region embodying innovation and technological progress as well as an even loftier ambition michelin s desire to make a positive social and societal contribution to its environment far surpassing its industrial role tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development"],"searchSummary":[0,"\nParc Cataroux: an ambitious project designed to convert Michelin’s historic industrial site into an innovation-friendly district, driving economic, social and cultural development. \nThe project offers further proof of Michelin's strong attachment to the city and region where it was founded.  \nThe way the project addresses economic, human and environmental challenges is conducive to new forms of collaboration. It is supported by public authorities and high-level private sector stakeholders. \nMichelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep Michelin’s history alive and give a new lease of life to the Cataroux district.  \nNo single stakeholder can address the collective challenges the world is facing. In the same way, no project can be tackled without factoring in all its economic, social or environmental impacts. Parc Cataroux illustrates this dual imperative of collaboration between the public and private sector - which is now a requisite - for the benefit of civil society as a whole.  \nThe Parc Cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future. \nThe Auvergne-Rhône-Alpes Region, Clermont Auvergne Metropolitan Area and many other public and private partners, notably the Crédit Agricole Centre France bank have joined forces on this ambitious project. \nParc Cataroux is the embodiment of Michelin’s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone’s benefit. It is being built for people of all ages and from all walks of life who will come there to work and play, live and learn. \nIt reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies. Environmentally-friendly by design, Parc Cataroux will prioritize innovation and future technology to protect the earth’s resources and fight global warming.  \nInnovation is part of the Cataroux site’s lifeblood and is integral to the Parc Cataroux concept, underpinning a valuable and sustainable contribution to the development of Clermont Ferrand and its region. Parc Cataroux will also reshape the future of an entire district and the living environment of its residents.  \nThe Collaborative Innovation Hub (CIH) \n\nThe CIH is a unique space covering a surface area of almost 20,000 m2. designed for coworking and coliving with about a hundred rooms and studio apartments. It will foster collaboration and the cross-fertilization of ideas to speed up the emergence of promising projects in the impact economy. \nA catalyst for ideas, it will contribute to boosting entrepreneurship and the creative dynamic of the Auvergne-Rhône-Alpes Region by bringing together innovators and promoting synergy and initiatives.  \nThe Sustainable Materials Center (SMC): sustainable innovation \nThe Sustainable Materials Center is a response to the needs of both Michelin and the local area. It is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy. It also offers bespoke support to companies, start-ups or research institutes to help them grow their business. The hub offers top-notch services for its customers including an analytical chemistry platform, a process simulation offer and an engineering platform. \nAs of June 2022, the company Carbios, which specializes in the organic recycling of plastic (PET) set up in 10,000 m2 of redeveloped units,followed in June 2024 by bobine, a young Cleantech start-up with a breakthrough innovation in the plastic recycling market. \nBy 2030, capacity will have tripled, enabling the creation of 700 jobs and the support of around twenty start-ups in the pre-industrialization phase. \nThe Manufacture des Talents: a new approach to learning \nThe Manufacture des Talents or Talent Campus is a vocational training and upskilling center which people for today - and tomorrow’s - jobs. Created in collaboration with a number of prestigious partners (schools, universities, businesses, local government agencies etc.), it includes in particular the Hall 32 school of excellence, an exemplary establishment which is already training students for careers in industry. \nThe Manufacture des Talents offers a unique and innovative learning experience to help people keep pace with the changing world of work, helping them acquire new skills and adapt. It fosters peer-to-peer exchanges, hands-on experience and immersion. Open to everyone, it delivers lifelong training so that people can exploit their full potential, reflecting a longstanding commitment at Michelin to promote social progress and innovation. It contributes to equal opportunities and inclusion.  \n“Les Pistes” district: urban innovation \n“Les Pistes” district forms the gateway to the city. It covers a total of 10 hectares with 58,000 m2. of surface area and 79,000 m2 of floor area. Michelin’s dream is to convert this district into a prime regional tourist destination as well as an attractive, inclusive place to live, open to the entire population of Clermont-Ferrand and the surrounding area. \nThe gateway to the town, this district extends over 10 hectares, boasting 58,000 m2 of ground floor area, and 79,000 m2 of additional storeys. Michelin has a dream for this “Les Pistes” district, in order to make it a cutting-edge regional tourism destination and a living space that is attractive, friendly, inclusive, and open to the entire population of the Clermont metropole. An emblematic industrial heritage site, the urban renovation of this historic district, scheduled for 2027, will represent a considerable effort on the part of all stakeholders, both public and private. Over and above its architectural scope, the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community.  \nFor a century, the Michelin site at Cataroux had a significant impact on the history and development of the city and the region, embodying innovation and technological progress as well as an even loftier ambition: Michelin’s desire to make a positive social and societal contribution to its environment, far surpassing its industrial role. "],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/parc-cataroux"],[0,"/en/media/magazine/parc-cataroux"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"imageIds":[1,[[0,"clq3jtzcx4n0w0tkrbgdb90m2"]]],"imageFields":[0,{"clq3jtzcx4n0w0tkrbgdb90m2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/parc-cataroux"],"_children":[1,[]]}],[0,{"_id":[0,"clple55aq29i90tnpfg6c3503:en:published"],"aposDocId":[0,"clple55aq29i90tnpfg6c3503"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:49:48.861Z"],"slug":[0,"/media/magazine/michelin-and-the-all-sustainable-tire"],"title":[0,"Michelin and the all sustainable tire"],"intro":[0,{"content":[0,"<p><strong><span>Michelin is responding to the climate emergency by pledging to design and mass produce all sustainable tires by 2050. But what actually is a sustainable tire?</span></strong><span> &nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clple3yz229800tlm1uk380zt"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn41r7103je13o959jc6b3t"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn41wen0056356ou6pkc79h"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>For Michelin, using sustainable - recycled or renewable bio-based - materials in its tires still does not make them all sustainable; tires need to </span><strong><span>have as little impact as possible on the environment throughout their entire lifecycle</span></strong><span>. All sustainable tires must be designed for longlasting performance from the first mile until the tread wear limit so as to use less materials and energy and avoid having to replace tires too early. All sustainable tires must offer the same - if not better - safety performance than today’s tires. Lastly, all sustainable tires must be suitable for mass production, not just available in small quantities or in particular models. &nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn41ylh005h356oz3qxe3ry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clple8pis290q0tma4ka80hks"],"cursor":[0,true],"title":[0,"Towards an all sustainable tire"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr65z9jeend50tj24zoj9flp"]]],"imagePreviewFields":[0,{"clr65z9jeend50tj24zoj9flp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clple8piw290r0tma0b0794uv"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=dluWZgQ32j0"],"title":[0,"Towards all sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/dluWZgQ32j0/hqdefault.jpg"]}],"title":[0,"Vers un pneu durable"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clple96r30036356c3bwsgb84"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clple9kyd003q356cz6j93zos"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"FLORENT MENEGAUX"],"jobTitle":[0,"Chief Executive Officer of the Michelin Group"],"textarea":[0,{"content":[0,"<p><em><span>Making our tires fully sustainable is certainly one the main challenges we face! But who better than Michelin to find the right solution?</span></em><span>&nbsp;</span></p><p></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clp17lhqh1z150to7avbrgp8s"]]],"imageFields":[0,{"clp17lhqh1z150to7avbrgp8s":[0,{"top":[0,190],"left":[0,0],"width":[0,760],"height":[0,760],"x":[0,56],"y":[0,45]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpleaf1y0093356cp9vvibm4"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Lifecycle analysis: an essential step"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><strong><span>For Michelin, designing an all sustainable tire means reducing its environmental and social impact based in particular on the lifecycle analysis from tire design through to its manufacture, transportation, use and recycling. &nbsp;</span></strong></p>"]}],"action":[0,{"_id":[0,"clsewwune1wgd14ic7ccx9egi"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpleb7hm009t356cim5y336k"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clplec63x29ho0tlm68xnboar"],"cursor":[0,true],"title":[0,"From life cycle assessment to an all sustainable tire?"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"cljwmfpn42zhz0titddb02p62"]]],"imagePreviewFields":[0,{"cljwmfpn42zhz0titddb02p62":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clplec63z29hp0tlm6f0j6hn1"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=kul-46mYPFQ"],"title":[0,"Lifecycle of a sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/kul-46mYPFQ/hqdefault.jpg"]}],"title":[0,"Des pneus plus respectueux de l'environnement à chaque étape de leur cycle de vie"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clplecndz00bz356c61gvn5gb"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>The</span><strong><span> use stage</span></strong><span> of a tire alone accounts for between 75% and 90% of the overall environmental impact.  </span></div><p></p><p></p><div><span>Supplying tires which offer top performance from the first mile to the tread wear limit is part of Michelin’s DNA and is one of its competitive advantages thanks to its know-how in materials and tread design. In Europe alone, 128 million* tires and 6.6 million* tonnes of CO</span><sub><span>2</span></sub><span> emissions would be saved if all tires were used right down to the legal wear limit of 1.6 mm**.  &nbsp;&nbsp; &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In fact, for more than 30 years now, Michelin has been systematically improving the rolling resistance of its tires, making a major contribution to saving energy and money. Tire rolling resistance accounts for the equivalent of one full tank of fuel out of five.  &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In the</span><strong><span> design</span></strong><span> stage, Michelin uses virtual testing to speed up tire development. A pioneer in modeling and simulation systems, Michelin is capable of simulating tire behavior in the most extreme situations. This means fewer prototypes and tests, thereby saving on CO</span><sub><span>2</span></sub><span> emissions. Michelin used simulation technology to develop certain recent lines (Pilot Super Sport, Pilot Sport Cup) for manufacturers like Ferrari, AMG, Porsche, Corvette, Lexus, Ford Performance, and more. &nbsp; &nbsp;</span></div><div><span>&nbsp;</span></div><p></p><div><span>As for </span><strong><span>manufacturing</span></strong><span>, Michelin has pledged to reduce the environmental impact of its sites and, by 2050, is aiming to achieve net zero CO</span><sub><span>2</span></sub><span> emissions for all its plants*, zero impact on water availability in the areas where it operates and the total elimination of solvents in the tire production process. </span></div><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwung1wge14ic91jb5yob"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpledxtl00cl356cm8noo7ma"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplefhvk00et356cmt83foje"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cllg8m8hp2xwg0tln7hxdhdmg"]]],"mediaPropertiesFields":[0,{"cllg8m8hp2xwg0tln7hxdhdmg":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Better and alternative transportation is another commitment made by the Group which aims to </span><strong><span>slash CO</span><sub><span>2</span></sub><span> emissions in logistics</span></strong><span> by 15% by 2030 compared to 2018.  To achieve this, Michelin will rely on a local-to-local production strategy. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Lastly, Michelin is investing in regenerating the materials used in tires and re-injecting them into new tire production by actively contributing to developing the </span><strong><span>recycling</span></strong><span> sector and fostering the emergence of disruptive technologies in collaboration with various partners. &nbsp;&nbsp;</span></div></td></tr></tbody></table><p><span>&nbsp;</span></p><table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>* Data taken from an Ernst &amp; Young report “Planned obsolescence is not inevitable” - May 2017</span></em><span> &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>** conditional upon uniform tire wear and compliance with tire manufacturers’ and automotive manufacturers’ recommendations.</span></em><span> </span><em><span>If in doubt, consulted a specialist. Ministerial order of 18/09/1991 amending the order of 29/07/1970 regarding the characteristics and conditions of use of vehicles and their trailers, Official Journal of 08/10/1991.</span></em><span> &nbsp;&nbsp;</span></div></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgf14ic5jyx5sla"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clplegxeo00h8356caqg13iiu"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Integrating renewable or recycled materials without compromising on performance"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Of course, a \"sustainable tire\" cannot be conceived without the use of renewable or recycled materials. To date, there are no guidelines or regulations governing this term. In order to place the environmental cursor as high as possible, Michelin considers that a material is only truly sustainable if it is recycled or renewable over a human lifetime.&nbsp;</span></div><p></p><p></p><div><span>One of the major challenges is to find alternatives to the components currently used in tyres, which do not impair tire quality or performance, particularly in terms of safety.&nbsp;</span></div><p></p><p></p><div><span>Michelin can leverage its extensive know-how in high-tech materials (3,678 material-related patents filed at the end of 2021). The Group is also investing in startups and concluding multiple partnerships with innovative companies: Pyrowave (r-styrene), Carbios (r-PET), Enviro (rCB etc.) in order accelerate disruptive technology. Michelin pays close attention to its sourcing and has been evaluating supplier CSR performance for more than ten years now. At the end of 2022, 87% of its main suppliers were in compliance with the standards laid down by the Group. </span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgg14icftrjdbwc"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplehwch00i5356c3syroyby"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Renewable or recycled materials, according to Michelin"],"content":[0,{"content":[0,"<ul><li><p><strong>Recycled materials:&nbsp;styrene regenerated from waste polystyrene (yoghurt pots, food trays, packaging, etc.), textiles regenerated from PET* waste (plastic bottles, dispensers, etc.), carbon black recycled from end-of-life tires.&nbsp;&nbsp;</strong></p></li><li><p><strong>Renewable materials:&nbsp;natural rubber from a responsible industry, butadiene (or bio-butadiene), products made from biomass (plant waste).&nbsp;</strong></p></li></ul><p></p><p><strong>*PET : Polyéthylène Téréphtalate</strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrgizv9u005c356gn851ebw8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpleigv529wz0tnp9wxrh2n2"],"cursor":[0,true],"title":[0,"Fact Checking Division: renewable or recycled materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr660knlenit0tlvfbg8edm5"]]],"imagePreviewFields":[0,{"clr660knlenit0tlvfbg8edm5":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpleigv729x00tnpchr38xtb"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=UBcV7oEXHhc"],"title":[0,"Fact Checking Division Episode 2: Sustainable materials"],"thumbnail":[0,"https://i.ytimg.com/vi/UBcV7oEXHhc/hqdefault.jpg"]}],"title":[0,"Fact Checking Division Ep 2 : Sustainable materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpleir6300kb356c48kfw7hn"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>Scaled-up production </span></strong><span> &nbsp;</span></h2><p style=\"text-align: justify\"></p><p><span>Michelin factors in the environmental impact of its tires at each stage of their lifecycle but also ensures that industrialization can be scaled-up so that everyone can benefit.  &nbsp;</span><br><span>The idea is not to make a splash with a show tire.  &nbsp;</span></p><p><span>At the end of 2022, Michelin presented car and bus tires homologated for road use containing 45% and 58% renewable and recycled materials respectively. The technology used will be transposed onto the tires arriving on the market in 2025.  &nbsp;</span></p><p><span>For the 2023 season, Michelin supplied tires for the world MotoE™ championship containing 52% of renewable and recycled materials and capable of reaching track speeds of 250 km/h. Another example is the Mission H24 hydrogen prototype and the Porsche GT4 ePerformance fitted with tires containing 63% renewable and recycled materials. &nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsewwunl1wgh14ic5q7f8tk1"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplekhro00li356ce6bbow6p"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"primary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplep8u60147356c92p7tsn5"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpleo04c29td0tlm5xuy8vhf"]]],"mediaPropertiesFields":[0,{"clpleo04c29td0tlm5xuy8vhf":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>Dream or reality? For Michelin, creating a fully sustainable tire may seem pretty ambitious but it is definitely within our capabilities. Over and beyond its alternative holistic approach based on lifecycle analysis, the Group can count on many other advantages: unique expertise in materials, an R&amp;D powerhouse with as many as 6,000 engineers, researchers, chemists and developers across several continents as well as high-level experience in Motorsports, a proving ground for sustainable innovations. 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The role of the MIL is to invent, nurture and incubate the products and services of the future and then prepare them for large-scale commercialization.&nbsp;</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp8jj4i21i7h0tlfeaj8emwc"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn3j40d03e413ove02h6h7n"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3j8tj003n356o03fof7ft"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Michelin has always sought to leverage its know-how, in particular in materials, for uses beyond its core business, tires. As early as 1900, Michelin was producing maps and guides. By 2030, Michelin would like to see a third of its sales come from non-tire-related markets.&nbsp; To achieve this, the Group has long been investing in hydrogen (Symbio), high-tech materials (FCG), e-commerce (Blackcircles.com, Allopneus.com), digital apps (Viamichelin, BookaTable), simulation (Canopy) and 3D printing (AddUp). However, external growth is not the only way of reaching this aim.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>In 2014, Michelin created an internal incubator (IPO) which morphed several years later into the Michelin Innovation Lab, an intrapreneurship program.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The Michelin Innovation Lab has set itself three main goals - and is open to ideas from all sources to achieve them: create value by exploring new business areas in the Group’s strategic domains, reveal the potential of employees and lastly, encourage a spirit of experimentation across the entire company. &nbsp;</span></div><p></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3jbd9003y356oepdmu194"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clr7t42030027356f55232bpd"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-quote-large.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,"Vice-President, Michelin Innovation Lab"],"textarea":[0,{"content":[0,"<p><em><span>The MIL’s role is to detect and support new internal projects liable to boost Group growth in the medium to long term.</span></em></p>"]}],"isImageSquaredFormat":[0,true],"action":[0,{"_id":[0,"clr7t5d9afura0tj2hgsb8iol"],"enableAction":[0,false],"external":[0,true],"label":[0,""],"href":[0,null],"metaType":[0,"object"],"scopedObjectName":[0,"widget.block-card-quote-large.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"imageIds":[1,[[0,"clrau6d8a179z0tk7edj290t6"]]],"imageFields":[0,{"clrau6d8a179z0tk7edj290t6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clr7t5fwz008g356fy7shpoef"],"metaType":[0,"widget"],"type":[0,"block-card-quote-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<div><span>The MIL reports to the Innovation and Partnerships Corporate Direction (DCIP). It is a micro-organization consisting of about ten coaches who work with initiative owners. Four MILs are already up and running: one in Europe (Clermont-Ferrand), one in the US (Greenville), one in China (Shanghai) and the most recent in India (Pune). Most of these organizations are outside Michelin premises so that they can operate more independently.&nbsp;</span></div><p></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7t60ob0091356fg7cnhvkz"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"From the spark of an idea to a fully-fledged business"],"textarea":[0,{"content":[0,"<div><span>Ideation is the starting point at the MIL. Ideas can come from all sides in a multinational like Michelin - employees, business lines, partners, customers etc. Michelin employees can submit their ideas on a collaborative digital platform called NewBiz.</span></div><p></p><p><span>The candidates pitch their project to a jury of middle managers. If it is validated, it is taken on by the Michelin Innovation Lab which manages the proof-of-concept stage lasting roughly three months. Next, the employee refines their project and business plan with the help of a coach before submitting it to a second jury, made up this time of corporate decision-makers in a position to finance the project. If this second pitch is approved, the employee leaves their job (but not the Michelin company) to devote themselves to their initiative full time. They become an intrapreneur and can benefit from training leading to certification.&nbsp;</span></p><p></p><p><span>The project then enters its incubation phase. A “kick-off” budget is attributed to the project to allow the intrapreneur to explore the idea for about 18 months. The first step is to gather sufficient information for the sponsor to agree to continue funding the project. The aim is to quickly demonstrate the desirability, feasibility and economic viability of the initiative. The project team gradually takes shape; staff are hired and a growth strategy is defined.&nbsp;&nbsp;</span></p><p></p><p><span>And if all goes to plan, there will come a time when the project is mature enough to scale up to become a fully-fledged business.&nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsvnla672wjf12hna2b71ld7"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrav10z900er356kifrvyg9y"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clr7uhlsm010d356fx56as2gn"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,""],"textarea":[0,{"content":[0,"<p><em><span>Failure is inevitably part of our philosophy. Our method is based on derisking and halting an initiative is never a bad thing. The intrapreneur always learns something from this experience. We are proud of our achievements, some of which have excellent perspectives for growth. Michelin Innovation Lab is above all an exciting human adventure!</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[]],"imageFields":[0,{}]}]]],"anchorId":[0,""],"_id":[0,"clr7ui11y010o356fpj6ez8a6"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Collaborative and open innovation"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><p><span>The Michelin Innovation Lab relies on collaborative innovation and collective intelligence. Thanks to a platform called NewBiz, people in different business lines and in different countries can submit ideas. Innov’Up Challenges encourage Group employees to come up with ideas for new products and services during campaigns launched by the business entities.&nbsp;</span></p><p></p><p><span>Open Innovation also fuels the Michelin Innovation Lab via a network of external partners (researchers, students, start-ups, consortia etc.)&nbsp; boosting the Group’s capacity to facilitate the emergence of new ideas; adding to its know-how and diversifying the source of innovations. The Michelin R&amp;D department works closely with three university labs in Clermont-Ferrand in FactoLab, under the auspices of the French National Center for Scientific Research CNRS. ChemistLab is a joint laboratory operated by Michelin and two Lyon universities tasked with developing new generations of elastomers. Michelin coordinates the BlackCycle project bringing together seven industrial partners, five research organizations and an innovation hub in a European consortium. The purpose of this project is to develop the circular economy of the tire.&nbsp;</span></p><p></p><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsvnla682wjg12hn2pin0c1t"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7upchj01cv356fs368z6xi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"ResiCare, Wisamo, Watèa by Michelin… just some of the successful ventures incubated by the MIL"],"textarea":[0,{"content":[0,"<p><span>The MIL was responsible for </span><strong><span>ResiCare</span></strong><span>, a Michelin Group brand which develops and markets a high-performance adhesive resin which is non-toxic and bio-based, for industrial applications. This glue was first used by Michelin in its textile tire reinforcements and in fact, by 2025 80% of the glue used by Michelin should be ResiCare. It has been successfully adopted by the timber industry.&nbsp;&nbsp;</span></p><p></p><p><strong><span>Wisamo</span></strong><span> (Wing Sail Mobility), a wingsail propulsion system designed to contribute to decarbonized maritime shipping is another idea originating in the Michelin Innovation Lab. The inflatable wing, with its telescopic mast steered via a connected interface, offers environmentally-friendly power assistance for merchant ships. Skipper Michel Desjoyaux tested a Wisamo prototype on his own sailing boat, concluding that: “</span><em><span>it’s more than just a wing, it’s a fully automated wind-powered engine</span></em><span>.” Development is going full steam ahead and the Michelin Vannes site has been selected as the manufacturing facility.&nbsp;</span></p><p></p><p><span>Watéa is another good illustration of sustainable mobility. It is a zero-emission all-in-one mobility solution for professional fleets. 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This is a game changer, not only for the automotive industry but also for stakeholders across the board, including Michelin. Already a powerful lever for decarbonizing cities, electromobility is yet another opportunity for the Group to draw on its extensive expertise and its innovation potential in the field of tires and beyond.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clph2mv9n2eer0tm561ogcqcj"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn47yd903rt13o90irl43tg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn482tx0044356oaupjvnnu"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>As early as 1899 Michelin was already developing tires for an electric vehicle - the “Jamais Contente”, the first car to beat the 100 km/h speed record. Since then, from the first radial tires to the MICHELIN Energy Saver tire, Michelin has been innovating non-stop to create tires which reduce CO</span><sub><span>2</span></sub><span> emissions, use a minimum of materials, last longer and reduce carbon footprint. Today, more than ever, sustainable development is the driving force behind Michelin’s mission and its product and service offering.&nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn485q3004f356oybvke7wc"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Pioneer and technological leader in tires for electric vehicles"],"textarea":[0,{"content":[0,"<div><span>Electric vehicles are tough on tires. Battery weight, high torque, regenerative braking, range, low noise level - the need to factor in all these specific EV characteristics means that consumers and automotive manufacturers are increasingly turning their attention to the tires.&nbsp;&nbsp;</span></div><div><span>Higher and higher tire performance is required in terms of lifespan, energy efficiency, load capacity and comfort. 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Michelin has succeeded in increasing the energy efficiency of its passenger car tires by 20% in the past twenty years with no compromise on safety or longevity.</span></p><p><span> </span></p></li><li><p><strong><span>Lifespan</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are synonymous with high torque, regenerative braking and heavy batteries. These factors inevitably influence the lifespan and performance of the tires over time, another field where Michelin has always been a recognized pioneer. According to a test conducted in January 2022 by the German automobile association, Allgemeiner Deutscher Automobil-Club e.V (ADAC), MICHELIN tires wear about 28% less quickly than its competitors’ tires</span></p><p></p></li><li><p><strong><span>Load capacity</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are heavier due to the weight of the batteries. Michelin supplies tires which have the same dimension or a larger diameter but, offer a higher load capacity. Michelin has also launched the Selfseal tire, which repairs itself in the event of a flat, thereby saving on the added weight of a spare tire. &nbsp;</span></p><p></p></li><li><p><strong><span>Noise</span></strong><span>&nbsp;</span></p><p></p><div><span>MICHELIN Acoustic - a polyurethane foam ring - contributes to reducing interior noise caused by the tires, which is a major issue for electric vehicles with their silent engines. &nbsp;</span></div></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clt45msa30yq714ot94u7fnfx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clph36xcs00mm356cn22umxs1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clph3kgcp00ot356c224s1hyc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Scott Clark"],"jobTitle":[0,"Executive Vice President, Automotive, Motorsport, Two-Wheel and Americas Regions – Group Executive Committee member."],"textarea":[0,{"content":[0,"<p><span>Given the performance features and technologies required to manufacture an electric-vehicle premium tire, Michelin has proven to be a key player in this high-growth potential market segment.</span></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm7hco311k1c0tjt4som0bsg"]]],"imageFields":[0,{"clm7hco311k1c0tjt4som0bsg":[0,{"top":[0,0],"left":[0,0],"width":[0,668],"height":[0,668],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clph3lj4300qp356csg8q1jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin - a trusted partner"],"textarea":[0,{"content":[0,"<div><span>Over and above actual tire performance, Michelin is committed to limiting the impact of its products throughout their entire lifecycle. 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technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 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s innovation is taking up the challenge of electromobility in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022 media magazine michelin s innovation is taking up the challenge of electromobility michelin s innovation is taking up the challenge of electromobility default pioneer and technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022"],"searchSummary":[0,""],"imageIds":[1,[[0,"cljya90m64f7s0tlu2o9y46nm"]]],"imageFields":[0,{"cljya90m64f7s0tlu2o9y46nm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkuud5200dl0iqq8z8s4i5q"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"clg0jop8d25dj0tljbzrzax9w"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],"_children":[1,[]]}],[0,{"_id":[0,"clptmaged1qd90tmv1guk20dj:en:published"],"aposDocId":[0,"clptmaged1qd90tmv1guk20dj"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:51:48.631Z"],"slug":[0,"/media/magazine/michelin-s-360-environmental-approach"],"title":[0,"Michelin’s 360° environmental approach"],"intro":[0,{"content":[0,"<div><strong><span>Michelin is well aware that the future of humankind depends on protecting our planet and conserving its resources and has adopted a holistic approach to reduce its environmental footprint, doing its utmost to operate within the limits of our planet.&nbsp;</span></strong><span>&nbsp;</span></div><div><strong><span>Today, the Group is accelerating its efforts to fulfill by 2050 its \"All-Sustainable\" vision and \"net zero emissions\" commitments, deploying a master concept for environmental stewardship informed particularly by the idea of a circular economy.</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clptm1c351qq60tlrg4lj6ng3"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn44f7b03nr13o976wl07qk"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn44ksm0047356rpzpgjx3w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>The world is facing numerous challenges, massive and urgent, environmental, and societal, in a context where the global population is predicted to reach more than 9 billion in 2050. The planet is in a state of emergency and certain critical thresholds have already been crossed.&nbsp;&nbsp;</span></div><div><span>Respect for the environment is one of the Michelin Group’s core values. Due to the Group’s longstanding commitment to reduce its environmental footprint and follow the precepts of the circular economy, it has been able to develop efficient analytical tools. It leverages its unique innovative power as well as technological partnerships to reduce its impact on our planet.&nbsp;</span></div><div><span>Michelin has defined a three-pronged holistic approach: </span><strong><span>evaluation of its environmental footprint</span></strong><span>, </span><strong><span>eco-design</span></strong><span> and </span><strong><span>tangible action</span></strong><span> and </span><strong><span>clear commitments</span></strong><span> for 2030 or 2050.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn44mlv004i356rerg147fv"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"The French Ministry of Energy Transition gives the following definition:"],"content":[0,{"content":[0,"<p><em><span>“Eco-design is a methodology for designing goods and services that considers environmental outcomes during the design process right from the beginning. It seeks to reduce the environmental impact of products at each stage of their life cycle. It is a multi-step and multidimensional approach taking into account each stage of the life cycle and the various contributing factors (material and energy consumption, release into the natural environment, impact on the climate and biodiversity).”</span></em><span>&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmdim1001k356c4pk8teu8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Evaluation of the environmental footprint"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin analyses the environmental footprint at each stage of the life cycle of a product or service based on sixteen environmental impacts in four main areas: health, climate change, use of fossil-based resources and biodiversity.</span></strong><span>&nbsp;</span></div><p></p><p></p><div><span>Tires are not biodegradable - at least, not yet.&nbsp;</span><strong><span> </span></strong><span>Tire’s grip on the road, which is essential for safe driving, generate wear particles. Tire manufacturing consumes resources such as energy and water and emits CO</span><sub><span>2</span></sub><span> as does tire transportation, use and end-of-life disposal.&nbsp;</span></div><p></p><p></p><div><span>Reducing a tire’s environmental impact requires precise data. Michelin utilizes Life Cycle Assessment (LCA), a powerful tool which evaluates each stage in a product’s life cycle from design through to disposal (raw materials, transportation, manufacture, use and end-of-life processing) based on the sixteen environmental impacts laid down in the method defined by the European Commission (EU2021/2279).&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niv604l113nv75tk4wp8"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptmep780026356cw1kelgaf"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptmsi77004m356cliwkn17q"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"80 %"],"title":[0,"The environmental footprint evaluation"],"description":[0,{"content":[0,"<div><span>Delivered by the life cycle analysis, the environmental footprint evaluation clearly maps the environmental impact of a product, service, or activity at each stage of its life cycle; this makes it possible to prioritize actionable solutions already during the study and design phase. This is where there is scope for action: 80% of a project’s environmental impact is determined upon conception.&nbsp;</span></div><div><span>This approach will be applied to all product and service ranges marketed in 2030.&nbsp;&nbsp;</span></div><div><span>In fact, half of all new tire projects were already subject to life cycle analysis at the end of 2021. And since 2023 it has been the case for all new projects to keep their environmental impact in check.&nbsp;</span></div>"]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,283],"left":[0,242],"width":[0,558],"height":[0,588],"x":[0,53],"y":[0,60]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptmto66006o356cwetjxi30"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Eco-design is rooted in the Group’s innovation strategy"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin considers eco-design to be an excellent framework for innovation providing a driving purpose and logic when seeking environmentally friendly solutions.</span></strong></div><p></p><div><strong><span>&nbsp;&nbsp;</span></strong><span>&nbsp;</span></div><div><span>The LCA articulates with great precision the environmental impact of a tire, a service or an activity. The eco-design approach, which is an integral part of the Group’s strategy, aims to mitigate a tire’s negative aspects while preserving its qualities and ensuring long lasting performance. The quest to reduce any negative environmental impact is factored in throughout the entire life cycle of a product or service, not only during design or manufacturing.&nbsp;</span></div><p></p><p></p><div><span>Eco-design considerations include material and energy consumption, release into the natural environment, climate effects as well as impacts on biodiversity. All negative impacts of the products are carefully studied with a view to finding solutions to mitigate them.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Such an approach may seem rather abstract with its share of graphs, eco-design strategy wheels, percentages, and micro-economic data. But the effects are real and significantly contribute to protecting the environment. The main idea is to design products which have a lower environmental impact with the same performance and without any impact transfer, i.e., improvement on one side, degradation on the other. This can be verified by conducting a comparative environmental analysis between the conventional product or service and the eco-designed equivalent.&nbsp;</span></div><p></p><p></p><div><span>At Michelin, the eco-design process is multi-step, multidimensional and multidisciplinary as many different metiers in the company join forces to improve the design of a product or service.&nbsp;&nbsp;&nbsp;</span></div><p></p><p></p><div><span>&nbsp;<br>Michelin’s goal is for </span><strong><span>all its products and solutions to be eco-designed by 2030.</span></strong><span> The Group has defined a framework in the form of an eco-design charter which has been in force in all its companies since 30 June 2022.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l213nv47fkerdk"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrg5xmpu00vm356m56ggtwim"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tangible decisions driven by eco-design"],"textarea":[0,{"content":[0,"<div><span>Let’s take the example of a MICHELIN PRIMACY 4 tire manufactured in Europe. We have determined that its “use” phase accounts for 84% of its overall environmental impact. Thanks to eco-design tools and data, engineers have singled out three actionable drivers to reduce this figure and boost the energy efficiency of the product, namely optimizing rolling resistance, increasing lifespan, and reducing the rate of wear (abrasion). If the rolling resistance factor is taken as 1, an improvement of 2 kg/t represents an 18-point environmental gain. 30% better abrasion performance adds another five points.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>“Raw materials” account for 13% of the environmental impact. What solutions do we have? Reducing the tire’s weight, substituting recycled or renewable materials for fossil-based raw materials, using low-carbon raw materials and components as well as increasing lifespan and ensuring tires are easier to repair.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l313nv4kkw5xcr"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmwfyn007w356cqybor5nq"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clrg5w64s00vc356mabgu56qq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clrg5vtj00y5u0tp0b8xu8r06"]]],"mediaPropertiesFields":[0,{"clrg5vtj00y5u0tp0b8xu8r06":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Strong environmental commitments"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin’s holistic approach goes even further.&nbsp; It makes it possible to identify the Group’s main environmental impacts and translate them into tangible and ambitious goals for 2030 and beyond.&nbsp; These include global warming, the use of fossil-based resources and the protection of biodiversity.</span></strong><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin combats global warming by setting itself the goal of Net- Zero Emissions by 2050 and contributing to low-carbon mobility.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The growing use of renewable and recycled materials in tires is another challenge to tackle for the Group to conserve natural resources.&nbsp;</span></div><p></p><p></p><div><span>The Michelin Group is also continuing and strengthening its commitment to biodiversity alongside the act4nature international organization to reduce the pressures exerted on nature by its activities and its entire value chain.&nbsp;</span></div><p></p><p></p><div><span>Michelin is one the world’s largest purchasers of natural rubber and is aware that rising global demand can lead to detrimental practices. The Group is therefore working to promote a fair and eco-responsible rubber industry, with the ambition of zero deforestation by bringing the main operators in the sector on board.&nbsp;</span></div><p></p><p></p><div><span>In 2030, all Michelin Group production facilities will uphold their commitment not to use pesticides or herbicides in groundskeeping operations.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Lastly, Michelin is seeking to reduce the impact of its manufacturing sites through four priority programs: water withdrawal, the use of organic solvents, the amount of waste generated, energy consumption and CO</span><sub><span>2</span></sub><span> emissions. Since 2005, manufacturing facilities have been evaluating water consumption in the same way as energy consumption or CO</span><sub><span>2</span></sub><span> emissions.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nivd04l413nvdcc294yu"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptn8bkm00ff356ced7oyhly"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptn99vw00i0356cymidqn5e"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"43 %"],"title":[0,"Michelin has already slashed its water withdrawal by 43% in 15 years."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,174],"left":[0,201],"width":[0,599],"height":[0,697],"x":[0,87],"y":[0,45]}]}]}],[0,{"_id":[0,"clptn9xai00k2356cgchwwvd1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"33 %"],"title":[0,"The Group plans to further reduce water withdrawal by 33% between 2019 and 2030."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,165],"left":[0,177],"width":[0,623],"height":[0,706],"x":[0,83],"y":[0,50]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptnalxc00m4356cdh4xcrhj"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 15 years, Michelin has cut water withdrawal by 43% which represents a saving of 178 million cubic meters, equivalent to the annual household water consumption of 3.3 million people in a country like France. Between 2019 and 2030, Michelin plans to further reduce its water withdrawal by 33%, based on a water stress coefficient for each production site.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group’s strategy and initiatives are aligned with international environmental principles such as the 2015 Paris Accord and it is a signatory of the United Nations Global Compact as well as various calls to step up the fight against global warming. Michelin has joined the Race to Zero campaign and is in favor of the EU Green Deal as well as EU regulations on deforestation-free products.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nixx04l613nv65d79sgo"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptnbbz300p0356chkmz0zef"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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But in the face of the climate emergency, Michelin wants to go a step further with an ambitious decarbonization plan for 2030 and a “net-zero emissions” target for 2050 that are part of the Group’s “All Sustainable” vision.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp9lovor26b20tlfbs5o4lxh"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn4bboy040i13ovakgmbdql"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn4bgnh003x356t0yzoyrsy"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Between 1850 and 2020, the temperature on the earth’s surface rose an average of 1.1°C. And since 1970, the upswing in temperatures has been gathering pace. The Paris Agreement ratified by 194 parties in 2015 plans to contain the increase in temperatures to well below 2°C. However, there is no overlooking the fact that we are not on track to achieve this goal and the latest report by the IPCC (Intergovernmental Panel on Climate Change) is alarming. Its worst-case scenario posits a 4.5°C increase by 2100, with catastrophic consequences for humanity and the environment. </span><strong><em><span>“Every tonne of carbon released into the atmosphere costs human lives,”</span></em><span> stresses Nobel Laureate for Economics, Esther Duflo.</span></strong></div><p></p><p style=\"text-align: justify\"><span>The successive industrial revolutions, economic and demographic growth, and the globalization of the economy have accelerated climate warming. What can we do? Any industrial undertaking will necessarily have an impact on the environment because it needs raw materials and energy to produce, process, transport and sell. The challenge consists, among other things, in reducing our carbon footprint. This means decarbonizing our direct and indirect activities to put the brake on climate warming, without giving up on the idea of producing goods and services that are essential for human progress.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn4bj3d0048356t4hvala9u"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin: environmental trailblazer"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><span>Michelin was far sighted when it brought out its first “green” tire with greater energy efficiency in 1992. Adding silica to the rubber compound lowers rolling resistance, thereby reducing fuel consumption and therefore CO</span><sub><span>2</span></sub><span> emissions. Moreover, in 2002, well before most multinational companies, Michelin published its </span><em><span>Performance and Responsibility Charter</span></em><span>, of which one of the five fundamental principles is respect for the environment.</span></p><p></p><p><span>In 2021, based on its values and convictions, Michelin adopted a strategy to combat climate change, with the firm intention of </span><strong><span>remaining within a 1.5°C temperature increase, aligned with the </span><em><span>Race to Zero</span></em><span> campaign</span></strong><span>, in a completely transparent manner and without carbon offsetting. This commitment is part of the Michelin Group’s “All-Sustainable” approach, which is underpinned by the balance between People - Profit - Planet.</span></p><p style=\"text-align: justify\"><span>Environmental protection is one of the three prongs of this approach and Michelin aims to achieve “net-zero emissions” by 2050. This entails reducing the CO</span><sub><span>2</span></sub><span> emissions generated by its own operations and those of its value chain by 90%, and, in the longer term, preparing for the capture and permanent storage of a volume of CO</span><sub><span>2</span></sub><span> equivalent to the annual residual emissions.</span></p><p style=\"text-align: justify\"><span>This objective accordingly rests on an ambitious decarbonization plan through to 2030, aimed at lowering carbon dioxide emissions from all of its production facilities, logistics operations and supply chain, designing more energy-efficient tires and developing low-carbon mobility through the hydrogen sector... It will complement a policy of protecting resources by incorporating ever-increasing quantities of renewable and recycled materials</span><a href=https://www.michelin.com/"#_ftn1\"><span>[1]</span></a><span> in its tires. There are various ways of tackling this.</span></p><div><br><em><span>Renewable materials are those obtained from natural resources that can be replenished over a short period of time</span></em><strong><em><span>,</span></em></strong><em><span> on a human scale, such as biomass. This necessarily excludes fossil resources (oil, natural gas, coal, etc.) and minerals (according to the American Chemical Society - \"12 Principles of Green Chemistry\"). Recycled materials are those generated by any recovery operation that transforms industrial or post-consumer waste into products, materials or substances. This excludes energy recovery and reprocessed materials used as energy (according to the definition by the EU Waste Framework Directive).</span></em></div><p></p><div></div><p style=\"text-align: justify\"><span>&nbsp;</span></p><p style=\"text-align: justify\"></p><h2><strong><span>Clear objectives</span></strong><span>&nbsp;</span></h2><p></p><p></p><div><span>Michelin’s climate change strategy and decarbonization plan are based on </span><strong><span>targets validated by the Science-Based Targets initiative (SBTi)</span></strong><span>, which was set up by various international bodies (CDP, GC, WRI, WWF and others). The starting point is to measure the organization’s greenhouse gas emissions to calculate its carbon footprint. There are different methodologies serving a common purpose, namely to categorize emissions into three spheres: Scopes 1, 2 and 3.</span></div><p></p><p><span>Scope 1 comprises greenhouse gas emissions (GHG) emitted directly by the company (such as the use of fossil fuels for its industrial processes, heating, etc.). Scope 2 measures indirect GHG emissions stemming from the energy purchased and used by the company. Scope 3 covers all the other indirect emissions, such as purchases of raw materials or services, as well as the use of the products and services sold. </span><strong><span>Scope 3 is not under the company’s direct responsibility, but it is the most comprehensive category and the one with the greatest impact on the environment.</span></strong></p><div><span>&nbsp;&nbsp;</span></div><p></p><p><span>Michelin has carried out </span><strong><span>a thorough analysis of the tire life cycle</span></strong><span>, spanning from the extraction of raw materials to the processing of end-of-life tires. It has also set CO</span><sub><span>2</span></sub><span> reduction targets for each stage, such as about 30% reduction in tonnes of CO</span><sub><span>2</span></sub><span> for upstream energy, logistics operations by comparison with 2019, and a 10% increase by 2030 of tires’ energy efficiency during usage versus 2020.</span></p><div></div>"]}],"action":[0,{"_id":[0,"clst5tk6j1bk512hn49hb1sv5"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpldow990026356cg91zijck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clpldrgz428vl0tlmgwlwghnj"],"cursor":[0,true],"title":[0,"The Group’s environmental approach"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clsvn5z9n2vzm13hcdz2hdzfp"]]],"imagePreviewFields":[0,{"clsvn5z9n2vzm13hcdz2hdzfp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldrgz928vm0tlmcmsc1r5l"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=Kaj0yOZioCw"],"title":[0,"Michelin's environmental approach"],"thumbnail":[0,"https://i.ytimg.com/vi/Kaj0yOZioCw/hqdefault.jpg"]}],"title":[0,"La démarche environnementale du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldry1r004n356ciw03n24j"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What concrete solutions?"],"textarea":[0,{"content":[0,"<div><span>The decarbonization plan drawn up by Michelin entails achieving both energy efficiency and the energy transition. </span><strong><span>Regarding tire production processes (Scopes 1 and 2), the goal is to reduce by more than half CO</span><sub><span>2</span></sub><span> emissions from production plants by 2030</span></strong><span> by consuming less and more effectively.</span></div><div><span>A few production facilities, such as Cuneo in Italy, have already begun installing electric curing presses to replace their steam-powered curing presses, which depend heavily on gas-generatedenergy. Eventually 60% to 70% of the fleet of curing presses will be electrified.</span></div>"]}],"action":[0,{"_id":[0,"clst5vg4q1byx13hcexdhho8f"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldtmg70059356c5hc568i1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpldux3m298c0tnpanb03v53"],"cursor":[0,true],"title":[0,"The Group's decarbonization plan"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clt8r849509s913dhh5068086"]]],"imagePreviewFields":[0,{"clt8r849509s913dhh5068086":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldux3o298d0tnp5ge3gic2"],"url":[0,{"url":[0,"https://youtu.be/VHWxP0K15ig"],"title":[0,"Decarbonization plan of Michelin Group"],"thumbnail":[0,"https://i.ytimg.com/vi/VHWxP0K15ig/hqdefault.jpg"]}],"title":[0,"Vidéo en motion design sur le plan de décarbonation du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldv7dr007q356cvvntuttw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 2019, the Gravanches plant in Clermont-Ferrand became the first MICHELIN tire plant in the world to achieve “net-zero emissions”. A heat pump recovers waste heat given off by the production process and uses them for heating, while all the electricity required to operate the plant comes from guaranteed renewable sources. <br><br>Since 2008, the Michelin Group has been taking steps to develop renewable energies.</span></div><p><span>In 2023, Group plants in 13 European Union countries, Asia and Brazil have been using guaranteed-renewable electricity. Energy efficiency is still the priority of the “net-zero emissions” roadmap.</span></p><p style=\"text-align: justify\"><span>In 2023, 361 projects were undertaken, requiring an investment of 114 million euros.</span></p><div><span>&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clst5xdae1c1n13hc25i85urq"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldya3z009k356ck6an7m2t"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpldz1vd00af356cm3y7sl06"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"114"],"title":[0,"In 2023, 361 projects were undertaken, requiring an investment of 114 million euros."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,80],"y":[0,48]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpldzygg00cd356chhs6njhm"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"And what about Scope 3?"],"textarea":[0,{"content":[0,"<div><span>Scope 3 greenhouse gas emissions do not come directly from the Company, but </span><strong><span>Michelin intends to take action along its value chain</span></strong><span> to achieve its “net-zero emissions” targets. In 2023, the Group’s Scope 3 emissions amounted to </span><strong><span>143 million tonnes of CO</span><sub><span>2</span></sub></strong><span>, </span><strong><span>91% of which stemmed from use of the Group’s tires sold around the world.</span></strong></div><p></p><p></p><div><span>Of the 15 Scope 3 categories listed by the </span><a href=https://www.michelin.com/"https://ghgprotocol.org//">Greenhouse Gas Protocol</span></a><span> methodology, No. 11 “Use of the products sold” frequently weighs heavily a company’s carbon footprint. Michelin intends to address this item by improving its tires’ energy efficiency and is aiming for a 10% increase in efficiency between 2020 and 2030. Michelin’s e.PRIMACY range is an excellent example of this. With its low rolling resistance, the MICHELIN e.Primacy tire is the champion of energy efficiency and is leading the way for a new generation of products, designed with consideration given to their lifecycle analysis. All of the e.PRIMACY tire’s environmental impacts have been calculated and optimized, from the mining of the raw materials used to the production, distribution, use and recycling of the tires.</span></div><p><span>The transport, supply chain, and the suppliers of raw materials are also targets for improvement in Michelin’s bid to achieve “net-zero emissions”. Transporting less, better, and differently by using multimodal and decarbonized transportation is a major challenge. Michelin is on track with its roadmap. It reduced shipping-related CO</span><sub><span>2</span></sub><span> emissions by 25% between 2019 and 2023. It is even offering tangible solutions such as the Wisamo inflatable wing, which will make it possible to decarbonize sea freight. On the suppliers’ side, their process for integration, commitment and tracking has already been drawn up for 2024: 70% of their CO</span><sub><span>2</span></sub><span> emissions corresponding to Group purchases will have to be covered by scientific targets. By 2030, Michelin is aiming to reduce the emissions linked to its raw materials purchases by almost 30% compared with 2019. For the disposal of its end-of-life tires, Michelin had engaged technical partners to recycle and reuse certain raw materials (carbon black and steel).</span></p>"]}],"action":[0,{"_id":[0,"clst5zeys1clm12j836979g8d"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clple1h5800h6356cifhorw53"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"De car bo nize"],"content":[0,{"content":[0,"<p><strong><span>Four syllables to fight global warming. Michelin has embarked on a vast program to achieve its “net-zero emissions” targets and uphold its “All Sustainable” approach through to 2050. The Group’s decarbonization plan is unfolding for everyone to see and in the firm belief that we can win this race against the clock to protect the climate. At the same time, Michelin is pursuing its commitment through a genuine effort to reduce its environmental footprint: it is protecting biodiversity</span></strong><span>&nbsp;</span><strong><span>at its facilities, saving resources and maintaining a </span></strong><a href=https://www.michelin.com/"https://natural-rubber.michelin.com/fr//">responsible natural rubber industry</span></strong></a><strong><span>.</span></strong></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr0t2o9100ss356fl5v8vxmk"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clple2jz900ji356crm6w0kgj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notes"],"content":[0,{"content":[0,"<div><em><span>The category of tires to which the MICHELIN e.Primacy belongs is defined by the summer tire ranges of Premium brands such as CONTINENTAL, GOODYEAR, BRIDGESTONE, PIRELLI and DUNLOP, which a consumer can purchase from a retailer. </span></em><strong><em><span>Not including ranges designed to meet car manufacturers’ specific “original equipment” specifications.</span></em></strong><em><span>&nbsp;</span></em></div><div><em><span>When new, the MICHELIN e.PRIMACY tire generates on average 2 kg/t less rolling resistance than the average of its competitors. This represents a fuel saving of up to 0.21l/100 km for a VW Golf 7 1.5 TSI, or an extra 7% range for a VW e.Golf.&nbsp;</span></em></div><div><em><span>Energy consumption refers to the fuel for heat-engine and hybrid vehicles, and electricity for electric vehicles.&nbsp;</span></em></div><div><em><span>Rolling-resistance tests on a machine, conducted by Applus Idiada at Michelin’s request, in June (new tire) and August 2020 (buffed down to 2mm), using a 205/55 R16 91V tire size, comparing the MICHELIN e.Primacy tire (new: 5.58kg/t &amp; worn: 5.13kg/t) to the MICHELIN PRIMACY 4 tire (new: 7.74kg/t &amp; worn: 6.25kg/t); BRIDGESTONE TURANZA T005 (new: 7.17kg/t &amp; worn: 5.81kg/t); CONTINENTAL ECOCONTACT 6 (new: 6.39kg/t &amp; worn: 5.49kg/t); CONTINENTAL PREMIUM CONTACT 6 (new: 8.93kg/t &amp; worn: 6.94kg/t); DUNLOP BLURESPONSE (new: 7.97kg/t &amp; worn: 5.54kg/t); GOODYEAR EFFICIENT GRIP 2 (new: 7.01kg/t &amp; worn: 5.38kg/t); PIRELLI CINTURATO P7 BLUE (new: 6.96kg/t &amp; worn: 6.30kg/t); PIRELLI CINTURATO P7 (new: 8.79kg/t &amp; worn: 6.97kg/t).  Environmentally-friendly driving is heavily dependent on the driving habits, the vehicle and the tire pressure.&nbsp;</span></em></div>"]}],"isOpen":[0,false]}]]],"anchorId":[0,""],"_id":[0,"clple2xpt00js356c7eb4aa0o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/expand-collapse"],"aposPlaceholder":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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years"],"searchSummary":[0,""],"imageIds":[1,[[0,"clniyhg0q9aod0tsa5bwag5ge"]]],"imageFields":[0,{"clniyhg0q9aod0tsa5bwag5ge":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/decarbonization-a-major-strategic-issue-for-michelin"],[0,"/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkvpvfg074w0iqqdai2c2v5"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"relatedReverseIds":[1,[[0,"clfwcx83q0mk30ujt385k6djw"],[0,"zxy7abrotcgc442myp44k9mw"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"],"_children":[1,[]]}],[0,{"_id":[0,"clpr1yxqr3eqb0tjl2cpfbal5:en:published"],"aposDocId":[0,"clpr1yxqr3eqb0tjl2cpfbal5"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-09-24T13:11:21.832Z"],"slug":[0,"/media/magazine/michelin-is-taking-action-to-reduce-tire-wear-particle-emissions"],"title":[0,"Michelin is taking action to reduce tire wear particle emissions"],"intro":[0,{"content":[0,"<p><strong><span>Michelin has been keeping a close watch on the issue of tire wear particles for many years; these are the particles which are generated by friction between the tire and the road surface. The Group is the leader in this field and is striving to reduce the phenomenon of abrasion, by leveraging its expertise in materials and advocating changes to the regulations.&nbsp;</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clpr1y0de3fbf0th2bohv93gq"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn3mc3s03fz13ov4wdn4imx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3mgrs004i356rxt134xbl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Good tire grip on the road is essential for driver safety. But this road grip has physical consequences: it generates tire wear particles due to the friction between the tire and the road surface. This is known as abrasion and the particles generated are Tire and Road Wear Particles (TRWP).&nbsp;&nbsp;</span></div><div> </div><div><span>Various factors can exacerbate abrasion such as tire quality, driving behavior, the type of road surface and tire pressure.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3mjhb004t356r3fwn1dry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What are tire wear particles made up of?"],"textarea":[0,{"content":[0,"<div><span class=\"ds__note\">According to the definition of the European Chemicals Agency (ECHA), tire wear particles belong to a subcategory of microplastics. However, their properties are quite different from the microplastics which are a byproduct of the plastics we encounter in everyday life (bottles, packaging, textiles etc.) in particular in terms of degradability, size, composition and density.&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">These particles consist of equal proportions of tire tread debris, minerals and dust from the road surface measuring between 80 and 100 microns (the equivalent of a hair’s breadth); by comparison, the average diameter of microplastics is 5 microns.&nbsp;&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their biodegradation, although still little studied, would appear to be much faster (50% of tire wear particles disappeared in 16 months).</span><sup><span class=\"ds__note\">(1)</span></sup></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their physical properties mean that they fall to the ground quickly which limits the quantity of airborne particles. However, there is a risk of them being discharged into the aquatic environment.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a8z14ic7qh3f9rh"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpr23n52001l356chh6793ck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Do tire wear particles contribute to air, soil and water pollution?"],"textarea":[0,{"content":[0,"<div><span>To correctly assess the contribution of wear particles to air, soil and water pollution, the studies based on direct measurement of samples must be dissociated from extrapolations based on statistical models which do not use real-life data.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as air pollution is concerned</span></strong><span>, the various studies carried out by the Tire Industry Project (TIP) and other research bodies all reach similar conclusions. The TIP was set up fifteen years ago in order to study cross-cutting issues concerning the entire tire industry (wear particles, end-of-life tire recycling etc.). Eleven of the world’s largest tire manufacturers are members under the auspices of the World Business Council for Sustainable Development (WBCSD).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The findings of these international studies conducted in different countries</span><sup><span>(2)</span></sup><span> show that </span><strong><span>tire wear particles do not significantly contribute to air pollution </span></strong><span>and in fact</span><strong><span> </span></strong><span>are only found in minuscule quantities in urban pollution: less than 1% of PM10 and less than 0.3% of PM2.5 on average (PM = </span><em><span>particulate matter</span></em><span>).&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as soil and water pollution is concerned</span></strong><span>, this depends on the</span><strong><span> distance</span></strong><span> between the emission zones and the estuaries. It appears that between 1% and 13% of wear particles end up in the ocean.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Studies carried out since 2019 reveal that a </span><strong><span>substance called 6PPD-Quinone is toxic for certain marine species</span></strong><span> (Coho salmon).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>This substance is apparently produced during the transformation of an antioxidant (6PPD) used in tires which plays an important role in safety.  These studies are not yet able to explain the mechanism of toxicity.&nbsp;&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin has pledged to reduce the environmental impact of its products and activities and launched a </span><strong><span>special research program in 2022</span></strong><span> </span><strong><span>to identify a substitute for 6PPD.</span></strong><span>&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a9014icdmqnfqsx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpr25rn9002i356cjo902u3f"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clps44ni40032356ckz0mg5k3"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Cyrille Roget"],"jobTitle":[0,"Michelin Group Technical and Scientific Communication Director"],"textarea":[0,{"content":[0,"<p><em><span>Thanks to Michelin’s longstanding expertise in materials, i.e. our ability to use fewer materials in our tires to make them more lightweight while delivering products that last longer and perform better, the Group has succeeded in keeping tire abrasion in check resulting in a 5% reduction in particle emissions from its products between 2015 and 2020.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm6d0yd80vwe0thj9sd4atkh"]]],"imageFields":[0,{"clm6d0yd80vwe0thj9sd4atkh":[0,{"top":[0,39],"left":[0,902],"width":[0,844],"height":[0,844],"x":[0,52],"y":[0,35]}]}]}]]],"anchorId":[0,""],"_id":[0,"clps45x89004y356czmse30xw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Michelin, unchallenged leader in particle emission reduction"],"textarea":[0,{"content":[0,"<div><span>Factoring in the environmental impact of its products is part of Michelin’s DNA and forms an integral part of corporate strategy. The Group has been closely following the findings of scientific studies on TRWP for many years and stays abreast of all issues related to wear particle emissions and their impact on the planet.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>New information is emerging, contributing to a better understanding of the impact and risks associated with tire abrasion but Michelin has not waited for this to take action: the company has been working on reducing abrasion for many years - right from the design phase.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>To achieve this, Michelin has capitalized on its know-how in formulating synthetic rubbers (functionalized SBR*) and optimizing tread patterns so as to reduce the amount of rubber used.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin also makes use of simulation techniques on the contact patch to reduce slippage and limit tire abrasion.&nbsp;</span></div><p></p><p></p><div><span class=\"ds__note\"><span>*Styrène Butadiène Rubber</span></span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseunmxa376g12hv2tb14yq3"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps4z7jt0081356cotmhdxjk"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clps51of600hy356c6c151m85"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpqpbnez374f0tjlhxq9b7ep"]]],"mediaPropertiesFields":[0,{"clpqpbnez374f0tjlhxq9b7ep":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>This policy made it possible to slash TRWP emissions in Michelin products by 5% between 2015 and 2020. This represents a global aggregate saving of </span><strong><span>100,000 tons of particles</span></strong><span>. In the medium-term, Michelin is working on developing new bio-assimilable materials, significantly limiting the potential impacts of particle emissions.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9214ic5655802u"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps521sr00k3356c8366eoln"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin, a key player driving the progress of the entire tire industry"],"textarea":[0,{"content":[0,"<div><span>The Group has long been in favor of defining regulatory thresholds for tire abrasion so as to limit tire wear particle emissions worldwide. In this respect, Michelin supports the recommendations of the European Commission encompassed in the Euro 7 standard to adopt tire abrasion limits.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin and its competitors, fellow members of the European Tyre and Rubber Manufacturers' Association (ETRMA), have agreed upon the definition of a method for measuring particle emission performance for passenger cars. It is a robust, reproducible method which reflects average usage in Europe, expressed in mg/km/T. &nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group is involved in the Tire Industry Project with other tire manufacturers but also helps fund studies conducted by other bodies to further scientific understanding of wear particles.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9314icbh32bd6t"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clps557x7002q356c5ar8ypyj"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpsgdoep00u8356cw5rogqto"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 20 %"],"title":[0,"Reduction in particle emissions of the MICHELIN e-Primacy range compared to the previous range, the MICHELIN Primacy 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,33],"y":[0,90]}]}]}],[0,{"_id":[0,"clpsge5yb00w6356cswmlohkh"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 25 %"],"title":[0,"Reduction in particle emissions of the MICHELIN Pilot Sport 5 range compared to the previous range, the MICHELIN Pilot Sport 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpsgel3900y4356cq6uffhcp"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,false],"heading":[0,""],"intro":[0,{"content":[0,""]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"_id":[0,"cltzzkhni0c1f13lqa5u64ji0"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.page-list-push.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"cards":[1,[[0,{"_id":[0,"cltzzj0y1004d356mlicxn769"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"press-releases"],"title":[0,""],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"cltr996c7027x13kcabc08n9x"]]],"imageFields":[0,{"cltr996c7027x13kcabc08n9x":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pressReleasesIds":[1,[[0,"cltr9c5th02da13j8dum151f9"]]],"pressReleasesFields":[0,{"cltr9c5th02da13j8dum151f9":[0,{}]}],"pageIds":[1,[]],"pageFields":[0,{}]}],[0,{"_id":[0,"cltzzjelg007k356m8ki4xqzc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"page-tree"],"title":[0,"Michelin’s 360° environmental approach"],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"clhzztmq32vrq0tn0401xbknm"]]],"imageFields":[0,{"clhzztmq32vrq0tn0401xbknm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pageIds":[1,[[0,"clptmaged1qd90tmv1guk20dj"]]],"pageFields":[0,{"clptmaged1qd90tmv1guk20dj":[0,{}]}],"pressReleasesIds":[1,[]],"pressReleasesFields":[0,{}]}]]],"description":[0,{"content":[0,""]}],"actions":[1,[]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltzzkh8200eb356mb6f9o2zw"],"metaType":[0,"widget"],"type":[0,"page-list-push"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clps5ckt600ap356cay4xpl89"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notice"],"content":[0,{"content":[0,"<div><em><span>(1) Environmental Degradation of Tire Wear Particles S. H. Cadle, R. L. Williams (1980), Rubber chemistry and technology Vol53. P. 903-914, Environmental Science Department, General Motors Research Laboratories, Warren, Michigan 48090.</span></em><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><em><span>(2) Air pollution studies:</span></em><span>&nbsp;</span></div><div><em><span>Tyre wear in particulate matter - No need to panic! Stein, G. &amp; Wünstel, E. &amp; Travnicek-Pagaimo, W. RFP 1/2013, Volume 8;</span></em><span>&nbsp;</span><em><span>International conference on rubber and rubber-like material; Kharangpur, India.</span></em><span>&nbsp;</span><em><span>Measurement of airborne concentrations of tire and road wear particles in urban and rural areas of France, Japan, and the United States, Panko et al, 2013.</span></em><span>&nbsp;</span><em><span>Evaluation of Tire Wear Contribution to PM2.5 in Urban Environments. 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To achieve this, Michelin can leverage its </span><a href=https://www.michelin.com/"https://www.michelin.com/en/innovation/" target=\"_blank\"><strong><span>innovative power</span></strong><span> </span></a><span>and indepth knowledge of the properties of materials, in particular composites.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98799o001e356uzqzsqa4x"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"From the “VISION concept” to “AIRLESS” technology - expertise boosted by passion"],"textarea":[0,{"content":[0,"<p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/group/activities/tires/vision-concept/" target=\"_blank\"><strong><span>VISION concept</span></strong></a><span> was unveiled by the Group in 2017 as a sustainable development model for tires. The four main characteristics of this model are AIRLESS technology, connectivity, the use of renewable or recycled materials and a tread that can be recharged on demand. With AIRLESS technology, the air is replaced by a revolutionary load-bearing structure securing wheel stability and guaranteeing a comfortable and safe ride. What lies behind such an amazing feat? Michelin has developed distinctive know-how in the design and production of innovative materials based on materials science. </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/designing-flexible-composite-products/" target=\"_blank\"><strong><span>Expertise in composite solutions </span></strong></a><span>built on the ability to blend materials of very different types is a major differentiating factor and allows Michelin to be best in class in AIRLESS technology.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ed1z00j9356us4yj9kn9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ed1z00j8356u1h5lnpud"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98gpgs00kb356u9tcrqc21"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clixmxs3904yi0una8r9b6ca2"]]],"mediaPropertiesFields":[0,{"clixmxs3904yi0una8r9b6ca2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"The various benefits of AIRLESS technology"],"textarea":[0,{"content":[0,"<div><span>For Michelin, no development project can be tackled without factoring in all its economic, social or environmental impacts. The Group has chosen an </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><strong><span>“All sustainable” approach</span></strong></a><span>. One of its main drivers is innovation and Michelin’s AIRLESS technology certainly fits the bill.</span></div><p></p><div><span>In a world of finite resources, one of the most important environmental features of any object, including tires, is that they last longer. Yet, every year, 20%</span><sup><span>1</span></sup><span> of tires are scrapped prematurely because of a flat (12%) or irregular wear (8%) as a result of inappropriate tire pressure (8%). That’s the equivalent of 200 million tires. These situations could be avoided thanks to AIRLESS technology. Another major advantage of AIRLESS solutions is the cost factor; reducing vehicle downtime boosts productivity and avoiding premature tire replacement saves money. Moreover, maintenance is quicker as it is no longer necessary to check tire pressure. Lastly, it guarantees peace of mind and additional safety for everyone on the road which is a definite advantage.</span></div><p></p><div><sup><span>1</span></sup><em><span> Internal \"scrapyard\" study (2012-2015) based on a sample of 135,000 tires and extrapolated globally (estimated 1 billion end-of-life tires every year).</span></em><span>&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98giy800k0356u68jj09ot"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98giy800jz356usfimbmay"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Tweel, Uptis, Michelin Lunar Airless Wheel… three AIRLESS solutions for three separate applications"],"textarea":[0,{"content":[0,"<h3><strong><span>TWEEL, AIRLESS technology applied to construction and handling machinery</span></strong></h3><div><span>&nbsp;</span></div><div><span>TWEEL tires are puncture-proof thanks to their tough tread and flexible spokes designed to bear the weight of the vehicle; in terms of behavior, they are the same as standard tires.</span></div><div><span>Launched in 2012, TWEEL tires have already performed well on the market, proving their multiple benefits: easy mounting, exceptional operator comfort, improved productivity, damage resistance and enhanced durability.</span></div><div><span>A TWEEL range exists for a whole variety of vehicles and equipment such as compact loaders, handling equipment and all-terrain utility vehicles.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ll3l00oe356upq36h0g5"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ll3l00od356us3hb65rp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98md6o00p2356ua3urez4u"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xq9x3ptj13onfqa6bk4j"]]],"mediaPropertiesFields":[0,{"clw97xq9x3ptj13onfqa6bk4j":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>TWEEL is a portmanteau of tire and wheel clearly illustrating that it is a combination of the two. This innovation saw the light of day at the Michelin Research Center in Greenville, South Carolina.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98n9xl00rq356u5kd1u308"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>Uptis, AIRLESS technology applied to cars and light vehicles</span></strong><span>&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>The subject of more than 50 patents related to the tire’s structure and high-tech materials, MICHELIN UPTIS encapsulates the vast know-how that Michelin has acquired in 130 years, particularly in the field of high-tech materials. It combines </span><strong><span>an aluminum wheel and a flexible load-bearing structure made from glass fiber reinforced plastic</span></strong><span> (GFRP). As it has no compressed air, it cannot puncture. This tire mainly addresses the light utility vehicles fleet market for professional use dedicated to last mile deliveries. Michelin signed two sales partnerships in 2023, one with </span><strong><span>DHL</span></strong><span> in Singapore and the other with </span><strong><span>La Poste,</span></strong><span> the French post office.&nbsp;These partnerships provide an opportunity to test UPTIS prototypes in the extremely demanding real-world condition of last-mile deliveries: frequent stops, driving on to and off of sidewalks, highways, and rural roads in poor condition, repeated braking and acceleration, etc. UPTIS is currently </span><strong><span>the only AIRLESS solution in use on the open road and in real-world conditions</span></strong><span>. These real-life tests will be taking place until the end of 2025 and will help enhance the Group’s knowledge in this area thanks to advanced analysis and expertise.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98nry800se356uhwyzu6rj"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98nry800sd356u4yjo05oy"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,""],"cursor":[0,false],"_id":[0,"clw99vuuv3qy513on50tu6fv2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clw97y2lf3q1y14om4bppcbkn"]]],"imagePreviewFields":[0,{"clw97y2lf3q1y14om4bppcbkn":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/E_Xz3wymzTU?si=5XKSUXuH323aGXXg"],"title":[0,"Michelin UPTIS pour DHL et La Poste"],"thumbnail":[0,"https://i.ytimg.com/vi/E_Xz3wymzTU/hqdefault.jpg"]}],"title":[0,"Michelin équipe désormais des véhicules de livraison de La Poste avec sa solution airless UPTIS."],"_id":[0,"clw99vuuy3qy613on925oeq8n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clw99sz7o01ub356uluwa6zpq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>At the end of 2023, the UPTIS prototypes in circulation had already driven more than 4.5 million kilometers.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98puv100w3356uift2xalm"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>AIRLESS technology applied to the lunar wheel</span></strong><span>&nbsp;&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>Michelin belongs to the Moon RACER</span><sup><span>2</span></sup><span> team which was tasked with conducting the feasibility study for the lunar terrain vehicle as part of NASA’s ARTEMIS project. The Group will be able to leverage its previous experience on NASA projects as well as its expertise in airless tires and </span><strong><span>its knowledge of high-tech materials</span></strong><span> to design a lunar wheel capable of withstanding extreme temperatures (over 100°C and below -240°C) and solar and galactic radiation, while preserving the vehicle’s battery life and providing maximum traction on aggressive, uneven ground. Michelin believes that the technical developments and scientific breakthroughs during the project will help the Group to continue innovating in applications back on earth! The next milestone will be in one year’s time when the Group presents its feasibility roadmap.</span></div><p></p><p><sup><span>2</span></sup><em><span> Michelin’s fellow members in the team coordinated by Intuitive Machines include AVL, Boeing and Northrop Grumman.</span></em><span>&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98tihg00xw356ugdby34vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98tihg00xv356uu7wzfafm"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98dod000ix356uzmyata7z"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xuqn3q1u14om4w3z1yzs"]]],"mediaPropertiesFields":[0,{"clw97xuqn3q1u14om4w3z1yzs":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>This is not the first time Michelin has collaborated with the NASA. 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That’s the equivalent of two F1 Grand Prix races!&nbsp;&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4ke7oc0031356szqmpy8ge"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4ke7oc0030356stflju4ce"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly5kse9200b5356wgwibj8tu"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cly5ks1b328g515rs6526160f"]]],"mediaPropertiesFields":[0,{"cly5ks1b328g515rs6526160f":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Safety, the environment, savings: 3 good reasons to use tires designed to last"],"textarea":[0,{"content":[0,"<div><span>Bear in mind that, from the moment a tire is fitted on a vehicle and driven, it starts to wear, and the more it wears, the more its performances change: some for the better, others not.&nbsp; This is because, while certain performances improve with wear – rolling resistance or noise, for example – wet braking, on the other hand, becomes less efficient as the tire wears down.&nbsp; For this reason, and also because safety has always been one of the Group’s core concerns, Michelin believes that tire tests should not be restricted to new tires, but should also be performed on worn tires. There are also undeniable economic and environmental benefits to being able to drive perfectly safely down to the tire’s legal wear limit. Fewer tire changes mean fewer expenses and a smaller impact on our planet.&nbsp;&nbsp;</span></div><p></p><p><span>So the “long-lasting performance” goal is at the heart of </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><span>Michelin’s “All-sustainable” approach</span></a><span>; protecting the environment, in particular, is a long-standing commitment and one of the Group’s five core values. Michelin estimates that, in Europe alone, 128 million</span><sup><span>(2) </span></sup><span>tires and 6.6 million</span><sup><span>(2)&nbsp;</span></sup><span> tonnes of CO₂ emissions would be avoided if all tires could be used down to their legal wear limit. Increased safety, a reduced tire budget, less waste generated, less material used, less energy consumed: it’s obvious to Michelin that the solution lies in designing tires that are made to last, and approving tires’ performances through mandatory pre-sales testing.&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kfrde003s356suub5aqoo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kfrde003r356spa5ie438"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"New regulation on worn tires"],"cursor":[0,true],"_id":[0,"clyefdama2ndl13po2as6atq9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clyef4x1w08o713o4dbrn6au1"]]],"imagePreviewFields":[0,{"clyef4x1w08o713o4dbrn6au1":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,533],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/q6zM9zamebg"],"title":[0,"Michelin Story - Long Lasting Performance - New regulation on worn tires"],"thumbnail":[0,"https://i.ytimg.com/vi/q6zM9zamebg/hqdefault.jpg"]}],"title":[0,"Michelin is delighted that the new European regulations on the performance of used tires come into force in July 2024. These regulations will benefit consumer safety, their wallets and the planet."],"_id":[0,"clyefdamc2ndm13poa8y774fy"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyef7qt400aa356w0rcn216b"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cly5ktlun00bq356w1vehhzt1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"128"],"title":[0,"In Europe, replacing tires before the legal wear limit of 1.6 mm would result in over 128 million tires being manufactured every year. Worldwide, the figure would reach 400 million."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cly5ky6l000nb356wzknv8kuk"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"6,6"],"title":[0,"In Europe, using tires up to their legal wear limit of 1.6 mm would save up to 6.6 million tonnes of CO2 emissions every year. Worldwide, this saving would amount to 35 million tonnes."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly5l1i2i00s7356whpd3wr4v"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"The authorities finally recognize the necessity of testing worn tires"],"textarea":[0,{"content":[0,"<div><span>For all of these reasons, Michelin has always been convinced of the need to update the EU regulations and has actively campaigned for this. The final impetus came in November 2019, when the European Union formally adopted the amendment of the Regulation on General Vehicle Safety, aimed at tightening road safety in Europe. Among the measures adopted by the European institutions was the very first mention of the need to lay down a threshold value for worn tires. Following the text drafted by the European Union authorities, work was conducted within the United Nations Economic Commission for Europe (UNECE) to define the testing method and propose a test. Accordingly, this threshold value was introduced in July 2024 for the new types of passenger car tires. In other words, it will no longer be possible to market tires that exceed this threshold value.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kku8v0090356stjbihbdo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kku8v008z356s6mc2xexi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cly4kj14w0087356s5z1ckpam"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Cyril Roget"],"jobTitle":[0,"Michelin Group Scientific Innovation and Communications Director"],"textarea":[0,{"content":[0,"<p><em><span>Up until now, only new tires underwent performance testing and type approval. Nothing was done to measure the performance of a tire that was worn down to the 1.6mm tread-wear indicator. That just didn’t make sense for us. That’s why we’re pleased today to see the European regulation amended to include the testing of worn tires.</span></em><span> </span><em><span>For our safety, the environment and our purchasing power, we all stand to gain from this new regulation.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clvgfspxf1qhh12o72m133bpt"]]],"imageFields":[0,{"clvgfspxf1qhh12o72m133bpt":[0,{"top":[0,158],"left":[0,0],"width":[0,1400],"height":[0,1400],"x":[0,57],"y":[0,27]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly4kjzl3008o356sa2a5o2io"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Why perform wet-braking tests, and under what conditions?"],"textarea":[0,{"content":[0,"<p><span class=\"ds__note\">There are two reasons for that. Firstly, Michelin believes that the current regulatory wet-braking test, which is performed on new tires to define the safety threshold, is the one best suited to measuring worn tires’ performance. Moreover, this test, which measures the braking distance necessary for a vehicle to decelerate from 80 km/h to 20 km/h, with less than 1 mm depth of water, corresponds perfectly to the actual risk conditions that we might encounter on the road. Recent accidentology studies carried out in Germany</span><sup><span class=\"ds__note\">(3)&nbsp;</span></sup><span class=\"ds__note\"> in particular showed that only one in a thousand car accidents are caused by aquaplaning, which occurs when water is well over 1mm deep. As for the speed of 80 km/h, another study indicates that, in 90%</span><sup><span class=\"ds__note\">(4) </span></sup><span class=\"ds__note\">of the accidents that occur on wet roads, the speed at which the car was traveling before the accident happened was under 80 km/h.&nbsp;</span></p><p><span class=\"ds__note\">&nbsp;</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4klndf009p356s9pstcfsv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4klndf009o356sya4t5fq6"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><strong><span>Michelin is engaged in the global combat against road accidents and sees mobility as a universal right, central to human development. It has never ceased to act and innovate to make mobility ever safer and more efficient, with maximum performances and minimum resource consumption and environmental impacts.&nbsp; The entry into force of worn-tire testing therefore marks another major step to which the Group is proud to have contributed, and once again demonstrates the aptness of Michelin’s history-making choice to design tires with performances that are made to last.&nbsp;&nbsp;</span></strong></div><p><br><br><span class=\"ds__note\"><sup><span>(1)</span></sup><em><span> With the results we have to date and our performance estimates, we are convinced that less than 0.5% of our products may not have sufficient margin to pass the wet grip threshold in a worn state. These are mainly a few tire sizes specially designed for ice use with the Igloo marking.&nbsp;</span></em><span>&nbsp;</span></span></p><div><span class=\"ds__note\"><sup><span>(2)</span></sup><span> </span><em><span>Data from the Ernst &amp; Young report entitled \"No fatality to programmed obsolescence\" - May 2017.</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(3)</span></sup><span> </span><em><span>Studies conducted by the </span></em><strong><em><span>VUFO</span></em></strong><em><span> (the University of Dresden’s accidentology chair) and the </span></em><strong><em><span>GIDAS</span></em></strong><em><span> (the German In-Depth Accident Study project)</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(4)</span></sup><strong><em><span> GIDAS 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Michelin will always be Michelin because we will always care - not just for our employees, and more widely, for the local communities and the regions where we do business.”</span></em><span>&nbsp;Florent Menegaux, Chief Executive Officer of the Michelin Group</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clyfuyp440dfr13o42kg74ptu"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"clyij2tth005t12o4aka21spt"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"clyij1j0900om356rt2expx3n"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>Social innovation has been a hallmark of Michelin’s identity since the very beginning. At Michelin, innovation is not just a matter of technology. Michelin is also a pioneer in social terms, supporting its employees in both their personal and professional lives through a program of action. Very early on in its existence, Michelin created an environment conducive to the enhanced wellbeing of its employees and their families, building schools, healthcare centers, hospitals, sports amenities and offering training opportunities. It was also a way to make the company a more attractive employer at a time when there was a labor shortage due to a mainly rural population.</span></p><p><span>As early as 1927, Edouard Michelin wrote: </span><em><span>“We are convinced that our firm is prospering due to its welfare programs.”</span></em><span> A century later, Michelin Group CEO Florent Menegaux declared: </span><em><span>“We cannot expect our employees to buy in to a collective project if they are living in survival mode.”</span></em><span>&nbsp;</span></p><p><span>These declarations were made several decades apart but the two company leaders shared the same belief. In other words, </span><strong><span>Michelin will always be Michelin!</span></strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyij2ps800ox356r2qt9ph6v"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin laid the foundations for its social policy at the start of the 20th century"],"textarea":[0,{"content":[0,"<ul><li><p><span>Michelin’s bonus and profit-sharing scheme dates back to the start of the last century.</span></p></li><li><p><span>In 1910, Michelin set up a cooperative to supply food and consumer goods to its employees. It also ran a restaurant serving around 700 meals a day.</span></p></li><li><p><span>Given the dilapidated state of housing, the company purchased 35 hectares of land and built 8,000 affordable housing for its employees between 1919 and 1923.</span></p></li><li><p><span>Dispensaries provided free medical appointments for employees and first-aid stations were set up in the plants.</span></p></li><li><p><span> In the middle of the nineteen thirties, Michelin opened its first daycare center so that women could breastfeed their babies during working hours.</span> </p></li><li><p><span>Michelin took care of educating its employees’ children, opening an apprenticeship center and arranging evening classes for its workers. </span></p></li><li><p><span>Sport was important for the company too: in 1911, it founded the ASM club (Michelin sportive association), which boasted a swimming pool - the only one in the area for many years! - with its legendary Michelin Man Fountain.</span></p></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvjc9400hy356ueac9ub7q"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfvjc9400hx356ukh6ok5d3"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"album":[1,[[0,{"_id":[0,"clyfvel5s00eo356ujmvk8hvm"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdao52s7z13po7bfjegx9"]]],"desktopMediaFields":[0,{"clyfvdao52s7z13po7bfjegx9":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvexa500eu356uvvx3xl5o"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdk532s5e15rsdwtyfbsa"]]],"desktopMediaFields":[0,{"clyfvdk532s5e15rsdwtyfbsa":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvf2vz00f0356u3sfr4fgs"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdme90dol13o415bf42k6"]]],"desktopMediaFields":[0,{"clyfvdme90dol13o415bf42k6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvfcu000f6356um439p1ly"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdhur2s8713podlrg1nms"]]],"desktopMediaFields":[0,{"clyfvdhur2s8713podlrg1nms":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvgd9500fo356uq07dtdmr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdffz0dof13o4blfad4n6"]]],"desktopMediaFields":[0,{"clyfvdffz0dof13o4blfad4n6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvg1y400fi356u18eq3exj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdoue2s8f13poa7qzhlj0"]]],"desktopMediaFields":[0,{"clyfvdoue2s8f13poa7qzhlj0":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvft1e00fc356uea5f7upc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvd8i20do513o4083l4h4c"]]],"desktopMediaFields":[0,{"clyfvd8i20do513o4083l4h4c":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"displayDownloadAllCTA":[0,false],"_id":[0,"clyfvhq3800gm356u16p7w9t1"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/album-slider"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<p><strong><span>A lasting heritage which still resonates today - putting people first</span></strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfwuq8w01nd356un81gac1g"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>For Michelin, no change can come about without factoring in the human dimension. In Michelin’s quest to accelerate and sustain change it puts the wellbeing of the people with whom it interacts on a par with its economic, financial and environmental goals. </span></strong></p><p><strong><span>&nbsp;</span></strong></p><h2><strong><span>Social security, workplace inclusion, a living wage, lifelong learning - these are all natural commitments for Michelin.</span></strong></h2><p><span>Taking care of employees who devote time and effort to contributing to the success of the company seems only fair. For Michelin it goes without saying.&nbsp;This underpins the Group’s multifaceted vision which is deployed worldwide: a universal social protection floor, adequate pay to provide for the needs of the employee’s family and save for a rainy day, an inclusive working environment, training opportunities throughout their career - Michelin undertakes a whole range of initiatives for the benefit of its employees. Here are a few examples:</span></p><p></p><ul><li><p><strong><span>The Michelin One Care Program</span></strong></p></li></ul><p><span>This program offers all Group employees worldwide a package of social benefits reflecting three core priorities: providing time off for a new arrival in the family, death benefits for the families of employees and healthcare coverage for all employees and their families.</span></p><p></p><ul><li><p><strong><span>A living wage for everyone</span></strong></p></li></ul><p><span>At the beginning of 2024, Michelin was awarded Global Living Wage Employer certification by the Fair Wage Network, a globally recognized NGO. This certifies that Group employees* receive at least the equivalent of the living wage.&nbsp;</span></p><p><em><span>*Scope of certification: all Michelin Group companies except for newly acquired companies or companies in the process of being sold.</span></em><br><br></p><ul><li><p><strong><span>Career-long training</span></strong></p></li></ul><p><span>Michelin opened its talent campus, “La Manufacture Des Talents”, in 2022 following on from Hall 32, a vocational training center for industry created in 2019. Both are intended to help boost lifelong employability and offer top-notch training in the careers of tomorrow. The talent campus offers more than 26,000 different training and personal development courses and has already delivered more than 4.7 million hours of training - twice as much as the usual figure in other companies. Moreover, the on-line training offer has increased six-fold in the space of three years.</span></p><p></p><ul><li><p><strong><span>An inclusive workplace</span></strong></p></li></ul><p><span>Equal opportunities, fair treatment for employees throughout their career, gender equality in industry where women are still underrepresented, diversity etc. Since 2005, the Group does its utmost to ensure that everyone - irrespective of their personal characteristics - is entitled to the same respect and consideration at all levels of the company and fights all forms of discrimination.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvqm5e00la356uk9azqagg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyfvqm5e00l9356uv311autz"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"Living wage"],"cursor":[0,false],"_id":[0,"clyfvt33k0dy513o4fx979spf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clvgbrl0q1nto12o7bgwgescx"]]],"imagePreviewFields":[0,{"clvgbrl0q1nto12o7bgwgescx":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,549],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/TDltDx9wNHU"],"title":[0,"Living wage programme: every employee deserves decent living conditions"],"thumbnail":[0,"https://i.ytimg.com/vi/TDltDx9wNHU/hqdefault.jpg"]}],"title":[0,"In 2021, the Group committed to providing all its employees with remuneration at least equivalent to the “living wage”, so that each employee can provide for his family's basic needs."],"_id":[0,"clyfvt33m0dy613o40z7d5dos"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyfvoixy00jk356uk2l4izgl"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clygzc32600zx356wa61qhr12"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"5"],"title":[0,"Nearly 5 million hours of training per year for 130,000 employees"],"mediaMask":[0,"P"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zy356wty2gifh6"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"14"],"title":[0,"A maternity/adoption leave of at least 14 weeks and a 4 weeks of paternity/adoption leave"],"mediaMask":[0,"K"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zz356wrbjjymw1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"20"],"title":[0,"Women currently account for almost 20% of the Group’s headcount and nearly 30% of managers are women"],"mediaMask":[0,"F"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clygzc32600zw356wwups082j"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>A host of community projects and initiatives across the globe</span></strong></h2><p><span>In response to the changing competitive landscape and structural factors impacting the competitiveness of its manufacturing operations, the Group may be obliged to halt certain activities in order to safeguard the future of the company, in some cases, despite the efforts deployed by its teams. These are among the most difficult decisions to take. Michelin systematically makes a two-pronged commitment, supporting all employees and helping the impacted communities. This is the role of </span><strong><span>Michelin Development</span></strong><span> which is involved in regenerating the areas impacted by economic change so as to encourage the emergence of new activities and promote job creation.&nbsp;The Group is involved in major transformation projects such as the CleanTech Innovation Park in Bamberg (Germany), the Michelin Scotland Innovation Park in Dundee (Scotland) and ATINEA in La Roche-sur-Yon (France). </span><strong><span>Michelin Development has created 40,000 new jobs since 1990.</span></strong></p><p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/parc-cataroux/" target=\"\"><strong><span>Parc Cataroux</span></strong></a><span> project is another illustration of a redevelopment initiative launched by the Group in collaboration with various local public and private partners. It is a multifaceted project intended to boost the economic dynamism and the attractiveness of the region, make cultural, recreational and sport/wellbeing activities more accessible, promote equal opportunities and encourage innovation. Parc Cataroux alone represents an investment budget of</span><strong><span> </span></strong><span>€300 million.</span></p><p><span>The Group is involved in a host of community initiatives wherever it does business. The Company’s </span><strong><span>Michelin Volunteering</span></strong><span> Program encourages employees to get involved in a variety of local community actions ranging from healthcare, education and emergency relief to safe mobility, environmental protection, diversity and inclusion. In Thailand, Indonesia and Brazil where Michelin is a large natural rubber buyer, it advocates for responsible </span><a href=https://www.michelin.com/"https://natural-rubber.michelin.com//" target=\"\"><span>management of the rubber growing sector</span></a><span>. For example, this includes contributing to the social and economic development of smallholders. 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we expect to offer many, often contradictory performances: to be round and flat, flexible yet rigid, tough enough to withstand the many hardships it is faced with on a daily basis. Michelin therefore has all the requisites to become a world leader in composites</em>.” - Florent Menegaux, Chief Executive Officer of the Michelin Group&nbsp;</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1ae4yru1zkw13jxffb8b66l"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1ahl3fg153d13k26r7da5vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1aes13g005d356wbt967co7"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Composites are marvels of technology, truly ingenious products which have already revolutionized many sectors of industry. Michelin is convinced that composites - with their infinite potential for innovation - will continue to play a key role in the future, helping address the huge human and environmental challenges that lie ahead. Constantly pushing back the frontiers of the possible, Michelin has developed genuine expertise in the field of composites.</strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1aesbrf005o356wztyb4zt7"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"All about composites...."],"textarea":[0,{"content":[0,"<p><strong>A composite consists of two or more different types of materials with complementary properties combined to form a product, offering even greater performance, usually capable of solving several issues at the same time.</strong></p><p>Did you know that we have been using composites for thousands of years? The mud and straw bricks used by the Egyptians and Mesopotamians to make their houses sturdier, the concrete made of lime, volcanic ash and fragments of rock the Romans used to build aqueducts and infrastructure were early forms of composites.</p><p>Whether derived from natural sources such as wood or bones, or from the chemistry of materials, <strong>composites are all around us today in a variety of forms</strong>. They are designed to help shield, buffer, secure, bond, seal and convey in multiple applications. Many innovations would simply not have been possible without composites, and entire sectors of industry - automotive and aeronautics for example - would have not achieved the same technological advances.&nbsp;</p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1ahmwed002j356x3u4sxwga"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1ahmwed002i356x4ptojrxh"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"What is a composite?"],"cursor":[0,false],"_id":[0,"cm1ahl3fh153e13k2cw6w450w"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1iz34t61sxa14ma33usa8w4"]]],"imagePreviewFields":[0,{"cm1iz34t61sxa14ma33usa8w4":[0,{"top":[0,56],"left":[0,6],"width":[0,1914],"height":[0,848],"x":[0,71],"y":[0,68]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://www.youtube.com/watch?v=v5ZAECxcCSM"],"title":[0,"What is a composite?"],"thumbnail":[0,"https://i.ytimg.com/vi/v5ZAECxcCSM/hqdefault.jpg"]}],"title":[0,"Composites, complex combinations of materials that were never meant to be together. Materials whose properties complement each other to solve several problems at the same time. Composites are present in all areas of mobility, construction, aeronautics and health."],"_id":[0,"cm1ahl3fk153f13k29h1a2pce"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1afks17006w356wh0k40hzz"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Composites are lightweight, strong, sustainable and long-lasting... characteristics which explain their popularity in diverse sectors such as automotive, aeronautics, sport and construction.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1ahkxe0008k356wk64d16zh"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tires: the composite par excellence on which Michelin has built its leadership"],"textarea":[0,{"content":[0,"<p>Without Michelin’s innovative power, its in-depth understanding of material properties and its ability to combine materials with often contradictory properties, tires would have never achieved today’s impressive levels of performance.&nbsp; Thanks to <strong>tires - a truly iconic composite containing more than 200 components </strong>- Michelin has acquired unparalleled expertise and achieved best-in-class status.&nbsp;</p><p>Michelin owes its leading position in composites to the cutting-edge expertise in tire technology it has been honing for over 130 years, combining chemistry, material processing, composite design and an understanding of how its products are used, extending from fundamental research right through to the manufacturing phase.&nbsp;&nbsp;</p><p>Conveyors, seals, belts, fibers, coated fabrics, membranes, resins and polymer medical implants are just some of <strong>the increasing number of composites manufactured by Michelin which is branching out beyond its emblematic core product - tires.&nbsp;</strong></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1eu0fx000bu356t0jjzp782"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1eu0fx000bt356thbjq4ncp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"The tire, the ultimate composite"],"cursor":[0,false],"_id":[0,"cm1ahp0ue154b13k26i4vcbyl"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1g4xi7d080e13jx27z9cg97"]]],"imagePreviewFields":[0,{"cm1g4xi7d080e13jx27z9cg97":[0,{"top":[0,112],"left":[0,0],"width":[0,1920],"height":[0,846],"x":[0,50],"y":[0,51]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/VoRjIHEH_zI"],"title":[0,"Pioneering Life-Changing Composites"],"thumbnail":[0,"https://i.ytimg.com/vi/VoRjIHEH_zI/hqdefault.jpg"]}],"title":[0,"A pioneer in materials science for more than 130 years, Michelin aims to build a world-leading manufacturer of the composites that transform our daily lives..."],"_id":[0,"cm1ahp0uh154c13k25yqp8rn8"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1ahp0ga003i356x62g956e0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Building a world-leading manufacturer of composites"],"textarea":[0,{"content":[0,"<p>Michelin’s goal is to become the global leader in composites, serving fast growing markets in highly demanding fields such as mobility, construction, aeronautics, low-carbon power and healthcare. The Group is expanding into these markets by developing its existing activities combined with external growth.&nbsp;</p><p>&nbsp;</p><p><strong>Non-toxic adhesive resins, fibers for construction applications that are four times lighter than steel, revolutionary inflatable solutions</strong>... Michelin can count on its distinctive knowledge in materials science - bolstered by subsidiaries such as <a href=https://www.michelin.com/"https://www.resicare.com//" target=\"_blank\"><strong>ResiCare</strong></a><strong>, </strong><a href=https://www.michelin.com/"https://www.araneacomposite.com//" target=\"_blank\"><strong>AraNea</strong> </a>and <a href=https://www.michelin.com/"https://inflatable.michelin.com/en//" target=\"_blank\"><strong>Michelin Inflatable Solutions</strong></a> - to pave the way for disruptive innovations, in particular by leveraging its expertise in polymer composite solutions for high-potential applications beyond mobility.<span class=\"ds__note\"> </span>Thanks to<strong> </strong><a href=https://www.michelin.com/"https://www.solesis.com//" target=\"_blank\"><strong>Solesis</strong></a>, in which Michelin holds a stake with the investment firm Altaris, Michelin is now a player in the field of<strong> </strong>biocompatible materials for <strong>implants, regenerative medicine, and cell and gene therapy</strong>. The late-2022 acquisition of Polyzen has strengthened Solesis’ portfolio with a line of polymer films and coatings for medical applications.&nbsp;</p><p>In parallel, the Group is pursuing a strategy of merging and acquiring designed to leverage common and/or complementary knowhow. When Michelin acquired <strong>Fenner</strong>, the global leader in reinforced polymer technology in 2017, it was able to gain a foothold in new markets such as transportation, energy, agriculture, healthcare and manufacturing with<strong> conveyors </strong>(<a href=https://www.michelin.com/"https://fennerdunlopamericas.com//" target=\"_blank\">conveyors North</a> - <a href=https://www.michelin.com/"https://www.fenner.com.au//" target=\"_blank\">conveyors South</a>)<strong>, </strong><a href=https://www.michelin.com/"https://www.fenner.com//" target=\"_blank\"><strong>belting</strong></a><strong> and </strong><a href=https://www.michelin.com/"https://www.cdiproducts.com//" target=\"_blank\"><strong>seals</strong></a>.&nbsp;&nbsp;&nbsp;&nbsp;</p><p>In 2023, Michelin acquired <a href=https://www.michelin.com/"https://flexcompositegroup.com//" target=\"_blank\"><strong>Flex Composite Group</strong></a><strong> (FCG), </strong>the European leader in high-tech fabrics which owns the Angeloni, Orca by Pennel &amp; Flipo and Faitplast brands, thereby broadening its range of polymer composite solutions and gaining access to new cutting-edge markets such as marine, automotive (supercars, electric vehicles), sport and construction.&nbsp;&nbsp;</p><p>&nbsp;</p><h2><strong>A world-leading manufacturer of composites for an “all sustainable” world</strong>&nbsp;</h2><p>We have never faced so many new challenges in terms of technology, people and the environment. Tomorrow, Michelin intends for every object to be “all sustainable”, i.e. offer long-lasting performance, be socially responsible and be designed for minimum environmental impact across its entire lifecycle. This “<a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/" target=\"\">all sustainable” approach</a> underpins each and every one of Michelin’s actions and decisions.</p><p><strong>Composites offer infinite possibilities and are valuable technological drivers capable of reconciling operational excellence, energy efficiency and resource conservation.&nbsp;</strong></p><p>For example, composites are ideal in the aeronautics or automotive sectors where weight-saving is critical. Lighter than steel, they contribute to boosting energy efficiency and reducing CO<sub>2,</sub> emissions which are crucial to meet today’s environmental challenges. 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play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of composites primary default some of composites developed by michelin 1 1 1 1 1 1 1 1 1 1 1 1 primary default media magazine composites technology future decryption page 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marvels of technology that hold the key to the world of tomorrow because they are marvels of technology michelin is convinced that composites will continue to play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of 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Michelin’s leadership in connected tires: an explainer.</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1g8elcp1knw14maccjigl1c"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1g9ahk81ky614ma9acvbgly"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1g8kj4a005i356urz04gn9v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>There are estimated to be roughly 30 billion connected devices worldwide. CCTV cameras connected watches etc. - numerous fields of application for connected devices already exist and tires are no exception. Tires are, in fact, at the forefront of connected technology.</span></p><p><span>Connected tires are a fantastic technological driver for Michelin making it possible to exploit the tire’s full potential throughout its lifetime, making driving safer, enhancing the user experience, saving money and reducing the environmental impact while reconciling the economic, human and environmental impacts of mobility and assuming, of course, that there is a reliable source of data which can be correctly interpreted.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8mfw5005t356u7pzwjza6"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cm1g8puiq0081356uqneksx32"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Michel Vincentelli"],"jobTitle":[0,"Senior Vice President, Connected Solutions Business Line"],"textarea":[0,{"content":[0,"<p>« <span><em>A smart tire needs to be more than just connected.&nbsp; The quality of the collected data and the algorithms used play</em></span><a class=\"msocomanchor\" href=https://www.michelin.com/"#_msocom_2\"><span> </span></a><span><em>a crucial role. The tire is the only part of the vehicle in contact with the road so, when it is connected to a reliable, robust ecosystem, it can provide unique and essential data which is vital for safety, operating efficiency and a lower environmental footprint.</em></span></p><p><span><em>Connected tires will help Michelin achieve its all-sustainable goals more quickly and pave the way for new advances in mobility</em></span> »</p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"cm1ro32rc2a3a14ma4vus0maj"]]],"imageFields":[0,{"cm1ro32rc2a3a14ma4vus0maj":[0,{"top":[0,0],"left":[0,0],"width":[0,1400],"height":[0,2100],"x":[0,51],"y":[0,5]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g8qd1a008f356ubdnb9jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"How to make tires smarter ?"],"cursor":[0,false],"_id":[0,"c3x0cenj3lilw7i50xa2ku1s"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"xp2j0j0ukeqrcghx7t8yrzqt"]]],"imagePreviewFields":[0,{"xp2j0j0ukeqrcghx7t8yrzqt":[0,{"top":[0,264],"left":[0,0],"width":[0,2000],"height":[0,820],"x":[0,50],"y":[0,37]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/_PFSNNUNc-0"],"title":[0,"Drive smarter: Michelin's connected tires explained"],"thumbnail":[0,"https://i.ytimg.com/vi/_PFSNNUNc-0/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"czjlxm3e5wmjzcr7b7mtz21v"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"h4tzw6tx8wf3es3rxkuasks0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>How do connected tires work?</strong></span></h2><p><span>The smart tire leverages all the power of algorithms enabling pertinent data processing and analysis. So, how do you get a tire to talk? In order to communicate, tires need to be equipped with <strong>Tire Mounted Sensors (TMS)</strong>, these sensors are designed to collect tire data - inflation pressure and temperature - in real time. It is then converted into actionable information by means of algorithms then sent to the vehicle using Bluetooth® Low Energy (BLE) technology.</span></p><p><span>Michelin connected tires also boast an integrated Radio Frequency IDentification or <strong>RFID chip</strong>. This tamperproof electronic chip works as a tire identity card that contains a unique identifier which memorizes all the tire’s information - from cradle to grave - including the place of manufacture and materials. This data is particularly important for recycling end-of-life tires and reusing high-quality second-generation materials.</span></p><p><span>These two connectivity solutions provide information via an interface, helping users optimize the potential of their tires and/or activities.</span></p><p><span><strong>Another approach utilizes algorithms based on vehicle data.</strong> The algorithm is capable, for example, of evaluating tire wear or grip, or identifying a slow leak. This gives OEMs a panel of advanced functions encouraging them to adopt connected tires, which in turn fosters more sustainable mobility.</span></p><p><span>These two approaches are complementary and can be tailored to the needs of each customer.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahke1ky914ma7jja4oew"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8pfce007g356ufoqs022m"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Michelin is a stakeholder in the CIRPASS 2 project funded by the European Union to generalize information sharing and the use of the Tyre Digital Product Passport (DPP) to encourage recycling and contribute to the circular economy.</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g8vey2009z356ukgpglh0a"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Michelin, a key player in connected tires</strong></span></h2><p><span>Michelin can boast over a hundred years’ experience in tire physics and vehicle dynamics underpinned by an unparalleled culture of customer service. Over time, <strong>Michelin has acquired an in depth understanding of tire usage and vehicle behavior, ensuring thorough and pertinent interpretation of the collected data.</strong></span></p><p><span>This is enhanced by <strong>extensive expertise in cutting-edge algorithm design </strong>guaranteeing precise analysis of data to serve its customers. It is thanks to these </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/michelin-s-technological-leadership-is-built-on-solid-know-how/">distinctive know-hows</strong></span></a><span> that the Group has made a name for itself in connected mobility.</span></p><p><span>Moreover, <strong>Michelin also relies on </strong></span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/explore-motorsport/">motorsports as a real-world laboratory</strong></span></a><span><strong> to accelerate research, testing and industrial development of connected tires</strong>. For example, Michelin was able to capture a vast amount of data from the tire sensors in the vehicles used for the ABB FIA Formula E World Championships between 2019 and 2022.&nbsp; With more than 200,000 connected tires fitted to mass-produced vehicles as well as mining equipment and aircraft, Michelin’s expertise in connected technology has already proved its value in multiple applications.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkf1kya14ma6ome0lwk"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8wjam00b0356uob4zk8gt"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cm1g9ka8s006r356xyrsqyo3v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"200 000"],"title":[0,"Michelin fits connected tires to mass-produced vehicles - there are now more than 200,000 connected tires on the road."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"o75vzy78f79ppbpostcps75z"]]],"imageFields":[0,{"o75vzy78f79ppbpostcps75z":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cm1g9kx4u0071356xwgrfht5s"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"15"],"title":[0,"Michelin has over 15 years’ experience in connected tire technology"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g9lcul007b356xb25kqzph"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"contents":[1,[[0,{"_id":[0,"cm1g9009l00ih356uasnqrnou"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.text-block-list.contents"],"portraitView":[0,true],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>The first vehicles to benefit from Michelin connected technology were used in mining since 2007. Today’s mining vehicles are fitted with the fourth-generation <strong>Michelin Earthmover Management System, </strong>a powerful tire monitoring tool which is designed to cut maintenance costs, reduce vehicle downtime and boost operational security<strong>.</strong> Since 2021, Michelin has been fitting connected tires to Premium electric vehicles, alongside homologation projects that are ongoing with OEMs. The Group recently launched </span><a href=https://www.michelin.com/"https://www.michelin.com/en/publications/group/azul-selects-the-pressense-connected-tire-from-safran-and-michelin-to-equip-its-airbus-a320s-and-a321s-and-embraer-195-e12s-and-195-e2s/">the first connected aircraft tire in partnership with Safran</strong></span></a><span>; it is designed to simplify maintenance for the airlines. Connected truck tires are next in line!</span></p>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"cm1g9ahkl1kyb14ma8q8d7xmj"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g90rib00it356urvv1mzoi"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Connected tires: the next turning point in mobility?</strong></span></h2><p><span>Michelin patented its Radial technology in 1946. It went on to revolutionize the tire business, becoming the norm on all types of vehicles. Connected tires may well be the next revolution in mobility. <strong>Imagine a tire which is smart enough to tell you when it really needs to be changed, which helps optimize vehicle handling in real time and which also saves you petrol or battery life and is even traceable for simpler end-of-life recycling.</strong></span></p><p><span>The data collected from Michelin connected tires and algorithms opens up huge potential for new features, bringing added value for everyone - businesses and individual motorists alike. <strong>A safer drive, more efficient and productive fleets, greater environmental protection.</strong>.. For Michelin, connected tires with what they bring as benefits are a valuable solution to deal with new mobility challenges.</span></p><p></p><p></p><h2><span><strong>Connected tires, the center of Michelin’s “All-sustainable” approach</strong></span></h2><p><span>Michelin is convinced that the connected tire will help it achieve its goals faster, reconciling economic, human and environmental priorities by enhancing the efficiency, safety and sustainability of transport.</span></p><p><a href=https://www.michelin.com/"https://www.michelin.com/en/groupe/activites/services/connected-fleet/">Michelin Connected Fleet </strong></span></a><span>solutions already allow fleets to rationalize fuel consumption and cut downtime, but the Group intends to go further by leveraging data from connected tires and the algorithms used. By launching new functionalities on the market based on the state of wear of tires and their conditions of use (temperature, pressure, load, environment etc.), Michelin intends to continually create value for its customers by offering services such as predictive tire maintenance. Another argument in favor of connected tires: safety! The data from connected tires is used to ensure the right vehicle settings, guaranteeing a safer driving experience. Lastly, they make a significant contribution, environmentally speaking, by </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/planet/climate-action/">combating climate change</strong></span></a><span> and </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/entreprise/planet/natural-resources-preservation/">conserving natural resources</strong></span></a><span>.</span></p><p><span>Correct tire pressure combined with intelligent journey management translates into lower fuel consumption and fewer CO<sub>2</sub> emissions. It also provides an opportunity to reduce material consumption by optimizing tire wear and improving end-of-life tire recycling, thereby regenerating as much material as possible. Michelin is ever more invested in its quest for innovative solutions with a positive environmental impact so it is hardly surprising that it is striving to speed up connected tire development.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkn1kye14ma1ckohdlv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g98tq600ka356uelin3wqn"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"PREDICTIVE TIRE MAINTENANCE"],"cursor":[0,true],"_id":[0,"cm1g9ahkb1ky714ma98gbg1ar"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clp82khhb0hyr0tlf4xjx1bqp"]]],"imagePreviewFields":[0,{"clp82khhb0hyr0tlf4xjx1bqp":[0,{"top":[0,671],"left":[0,625],"width":[0,2000],"height":[0,900],"x":[0,44],"y":[0,38]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/W7e4Sl_aewM"],"title":[0,"Rouler plus longtemps grâce à la Maintenance Predictive des pneus"],"thumbnail":[0,"https://i.ytimg.com/vi/W7e4Sl_aewM/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"cm1g9ahke1ky814maabnigov2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1g8sj0v008y356u5bz1es5o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><span><strong>There is no doubt that connected tires will have a major impact on the transportation of people and goods. It is why Michelin is continuing to develop more and more connected services and is keen to make them easily available to all its customers. </strong></span></p><p><span><strong>Michelin already features among the leaders in connected tires thanks to its data-driven mindset and carefully honed algorithms, and will continue to explore all the possibilities data has to offer. When this expertise is combined with Michelin’s proven passion for innovation, curiosity and commitment to the planet, just imagine what the connected tires of the future might look like!</strong></span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ptft1jrk13k23fkq983n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g9pt1w00bz356xmczhd18s"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,true],"heading":[0,"READ 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Operators can use the real-time monitoring feature in their mobile app to adjust their processes.<strong> Data from all the Group’s factories can be collected in just 2 to 3 hours.</strong> Managers and energy experts on each site can access a range of comparative analyses on the factory, activity, workshop, or business unit levels, depending on their needs. They can then work together to identify potential avenues for improvement and take corrective actions based on reliable data verified and validated by AI algorithms. <strong>More than 10,000 meters have already been installed in more than 20 factories</strong>, with a goal of equipping all Group factories in 2026.</span></div>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"prgk6cepccse1gfycg3r6imm"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"kdq9x5tw6dmybe6o6ctg7cvm"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"k2f3o19g4qk9cvgtqkqfdcil"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"t4yojg57p96dsrybhjh85skr"]]],"mediaPropertiesFields":[0,{"t4yojg57p96dsrybhjh85skr":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"From best practice to standard..."],"content":[0,{"content":[0,"<p><span style=\"color: black\">Product Energy has already proven its worth, particularly in mix production workshops. The data collected has revealed energy consumption variations of up to 16% on equivalent machines. Reducing cylinder speeds by 10% can generate 10% energy savings without impacting production speed or quality. 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for good grip particularly on electric vehicles which often have instant torque predictive maintenance enables real time monitoring of tire status which helps maintain the right pressure and improve grip on the road well maintained tires also have lower rolling resistance which helps increase electric vehicles range predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments focus our disruptive products nos offres détaillées youtube video lo9nucsvey4 michelin smartwear michelin started work on developing the smartwear algorithm over a decade ago michelin smartwear is a proven solution for tire wear monitoring and end of life prediction michelin smartwear uses real time data from the vehicle s sensors so it doesn t require any dedicated tire mounted sensors its objective is to predict when the tire will reach the end of its life even with irregular wear it works like a physical gage whenever the vehicle is in motion the algorithm 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Michelin's rigorous interpretation of that data and its expertise in creating cutting-edge algorithms enable it to offer precise and relevant analyses for its customers’ benefit. As input for those algorithms, Michelin prioritizes data that is already available in the vehicle. When necessary, the Group also offers tire-mounted sensors that provide access to advanced features and precise tire identification.\nThanks to our knowledge of tires, our precise, reliable, and easy-to-deploy solutions can be used with any brand.\nEven more important is having the flexibility to integrate the software into different vehicle architectures and offer a turnkey solution for car manufacturers. \nThe challenge for our engineering teams is developing solutions that aren’t just precise but that can also accommodate all types and brands of tires and all the use cases on the market, with or without tire-mounted or in-vehicle sensors and without using any personal data. To develop our solutions, we rely not only on the expertise of over 50 dedicated engineers but also on trusted partners. \nWear, pressure, load, rolling resistance, grip\nTwo predictive maintenance solutions are central to Michelin’s offer: tire wear monitoring and end-of-life prediction and pressure monitoring with slow leak detection and critical threshold estimation.\nMichelin is progressively expanding its connected solutions to additional areas, beyond wear and pressure. Its solutions have covered vehicle load measurement since 2025 and will be adding tire rolling resistance and grip estimation to detect hydroplaning risks in the future. \nMichelin, a preferred partner for electric vehicles\nBattery weight, high torque, regenerative braking, range, low noise level — the need to factor in all these specific electric vehicle characteristics means that consumers and automotive manufacturers are increasingly focusing on tires. While the longevity and energy efficiency of MICHELIN tires are key to dealing with the impact of increased vehicle weights, MICHELIN's predictive maintenance solutions are also valuable assets for electric vehicle performance. Optimal tire pressure is essential for good grip, particularly on electric vehicles, which often have instant torque. Predictive maintenance enables real-time monitoring of tire status, which helps maintain the right pressure and improve grip on the road. Well-maintained tires also have lower rolling resistance, which helps increase electric vehicles’ range. Predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments. \nMICHELIN SmartWear\nMichelin started work on developing the SmartWear algorithm over a decade ago. MICHELIN SmartWear is a proven solution for tire wear monitoring and end-of-life prediction. MICHELIN SmartWear uses real-time data from the vehicle’s sensors, so it doesn't require any dedicated tire-mounted sensors. Its objective is to predict when the tire will reach the end of its life, even with irregular wear. It works like a physical gage: whenever the vehicle is in motion, the algorithm calculates an estimate of the tires’ tread depth based on real-time signals from the vehicle. That means you have continuous monitoring of your tires’ wear level. MICHELIN SmartWear is designed for easy integration into a manufacturer environment. It can be partly vehicle-based and partly cloud-based or entirely vehicle-based, in compliance with automotive standards.  For example, MICHELIN SmartWear is already integrated into the QNX® Cabin platform. \nMICHELIN SmartLeak  \nWhen it comes to punctures and pressure loss, our MICHELIN SmartLeak algorithm detects slow leaks early and can predict when they will become critical thanks to data from the TPMS. Is it a question of minutes (fast leak), hours, or days? We can then recommend locations to repair or reinflate the tire. That gives drivers greater peace of mind. Our solution offers significant advantages over the existing TPMS systems on the market, which only alert drivers once the tire pressure is abnormal. \nTire ID\nThanks to the MICHELIN sensor, the vehicle can always identify its tires. That connectivity offers car manufacturers a range of possibilities to improve the driving experience by leveraging our tires’ full performance potential. What if your car could make your ride more comfortable depending on the tires mounted on it, by automatically adjusting its suspension?  \n\n\n \nMichelin and Brembo to improve braking Brembo, the global leader in high-performance braking system design, development, and production, and Michelin have signed an agreement to revolutionize vehicle performance and offer drivers unrivaled levels of safety and comfort. This partnership combines the two companies’ areas of expertise: excellence in braking systems, vehicle modeling, and artificial intelligence for Brembo and tire modeling and algorithm development for Michelin. This innovation is based on a continuous real-time data exchange between Brembo's revolutionary SENSIFY® braking system and the grip data transmitted by Michelin's connected solutions. This unique tire data has enabled the engineers on the project to develop an exceptionally precise braking system. \nMichelin and QNX® Cabin for Plug and Play integration\nMichelin teamed up with BlackBerry to integrate MICHELIN SmartWear into vehicles. QNX® Cabin provides with a cutting-edge in-vehicle software platform connected to the cloud which helps automotive manufacturers and their partners deploy new applications in vehicles. QNX® Cabin makes that possible by providing secure, standardized access to vehicle data. Its benefits include shorter development times and optimized data processing thanks to in-vehicle processing and easier cloud access."],"imageIds":[1,[[0,"nc40mvjgze97mnsdpdway151"]]],"imageFields":[0,{"nc40mvjgze97mnsdpdway151":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/michelin-innovative-connected-solutions"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"],[0,"clpttv01z1vqk0tmv532b2849"],[0,"clnkgn9pd0uyf0tih4n0d5n96"],[0,"clfl3z9tc00040imx91ad4aaj"]]],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-innovative-connected-solutions"],"_children":[1,[]]}],[0,{"_id":[0,"vzyn9c7o022ofvpl4vzwqyc7:en:published"],"aposDocId":[0,"vzyn9c7o022ofvpl4vzwqyc7"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2025-03-11T09:15:01.708Z"],"slug":[0,"/media/magazine/player-circular-revolution"],"title":[0,"Michelin: an active player in the circular revolution"],"intro":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">How to integrate 40% renewable and recycled materials in its tires by 2030 and 100% by 2050 by promoting the emergence of new circular value chains? Explanations.</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"ks6oi9edfmksqv5f9jqz7w1t"],"items":[1,[[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"x8vsffuuav9qqbqlynpsdd0m"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Fabien Gaboriaud"],"jobTitle":[0,"Senior Vice President, Solutions for Circular Materials at Michelin"],"textarea":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">At Michelin, we explore and support emerging circular value chains. 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That will mean tackling immense human, technological, economic, environmental, and social challenges.</span></p><p></p><p><span style=\"color: rgb(0, 0, 0)\">Michelin does have a number of strengths that will help it do just that, including </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/innovation/">Michelin continues to use motorsports as an arena to test and accelerate innovative technologies</strong></a>. Beyond trophies, auto racing enables the Group to enhance its technological leadership for the benefit of the environment.</p><p>Did you know that the rear tires for MotoE (the electric motorcycle world championship), which can handle speeds of over 250 kph, also incorporate more than 50% renewable and recycled raw materials sourced from orange peel, pine resin, and used tires? 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leading the way and fostering the emergence of new circular value chains primary primary primary what is a circular value chain primary an array of interdependent challenges primary default michelin is creating an operational direction to promote the circular economy primary default primary lg f gaboriaud primary from exploration to the invention of new business models primary default did you know primary primary default recovered carbon black an example of cross industry collaboration primary default michelin s expertise in materials another asset for the circular economy primary default default primary default default primary default on the same topic page tree michelin s long lasting performance approach page tree michelin and the all sustainable tire default media magazine player circular revolution decryption page public media michelin player in the circular revolution 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an active player in the circular revolution media magazine player circular revolution michelin an active player in the circular revolution default lg fabien gaboriaud senior vice president solutions for circular materials at michelin default default circular economy our strategy michelin is committed to leading the way and fostering the emergence of new circular value chains primary primary primary what is a circular value chain primary an array of interdependent challenges primary default michelin is creating an operational direction to promote the circular economy primary default primary lg f gaboriaud primary from exploration to the invention of new business models primary default did you know primary primary default recovered carbon black an example of cross industry collaboration primary default michelin s expertise in materials another asset for the circular economy primary default default primary default default primary default on the same topic page tree michelin s long lasting 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the information you're looking for? </span></strong><br><strong><span>Below is a list of contacts we've selected for you.&nbsp;</span></strong></p>"]}],"main":[0,{"_id":[0,"clros9ytz21ip0tkd5mxx5h9x"],"items":[1,[[0,{"title":[0,"For your personal car, motorbike, bicycle"],"textarea":[0,{"content":[0,"<p><span><strong>Visit the local website that matches your localization</strong></span></p><p><span><strong>A</strong>: </span><a href=https://www.michelin.com/"https://africa.michelin.com/fr//" target=\"_blank\"><span>Africa (French)</span></a><span> / </span><a href=https://www.michelin.com/"https://www.michelin.com.ar//" target=\"_blank\"><span>Argentina </span></a><span>/</span><a href=https://www.michelin.com/"https://www.michelin.com.au//" target=\"_blank\"><span>Australia</span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.at//" target=\"_blank\"><span>Austria</span></a><span> </span><br><br><strong>B</strong>: <a 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target=\"_blank\"><span>Chile </span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.com.co//">Colombia </span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.com.hr//" target=\"_blank\"><span>Croatia </span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.cz//" target=\"_blank\"><span>Czech Republic</span></a></p><p><strong>D:</strong> <a href=https://www.michelin.com/"https://www.michelin.dk//" target=\"_blank\">Denmark</a></p><p><strong>F: </strong><a href=https://www.michelin.com/"https://www.michelin.fi//" target=\"_blank\">Finland </a>/ <a href=https://www.michelin.com/"https://www.michelin.fr//" target=\"_blank\">France</a><br><br><strong>G:</strong> <a href=https://www.michelin.com/"https://www.michelin.de//" target=\"_blank\">Germany </a>/ <a href=https://www.michelin.com/"https://www.michelin.gr//" target=\"_blank\">Greece</a></p><p><strong>H:</strong> <a 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It is controlled by your browser and may contain a randomly generated unique number. You can read it, delete it or modify it.</span></p>"]}],"main":[0,{"_id":[0,"cls05365t9dcd0tm3h87c40yb"],"items":[1,[[0,{"title":[0,"HOW MICHELIN USES COOKIES ?"],"textarea":[0,{"content":[0,"<p>Michelin is committed to protecting your personal information and being clear and transparent about what information we collect and how we use it. When you use our website or applications, provided by Michelin, information can be collected through cookies to distinguish you from other users of our website or applications.</p><p>This Cookies policy describe the purposes for which we and our partners use cookies and similar technologies and how you can manage your preferences regarding cookies.</p><h3>1 - WHO WE ARE AND HOW WE CAN BE CONTACTED</h3><p>Our full company name is Manufacture Française des Pneumatiques Michelin] (“Michelin”) and when you use our website and our services directly we act as a Data Controller.</p><p>If you need to contact us you have a number of options, you can:</p><p>email us at <a href=https://www.michelin.com/"/en/contact-us/" target=\"\">Contact form</a></p><p>send us a letter addressed to Place des Carmes Déchaux 63040 Clermont-Ferrand Cedex 9 France</p><p>contact us by phone at +33 473 32 20 00</p><p></p><h3>2 - ABOUT OUR DATA PROTECTION OFFICER</h3><p>While everyone at Michelin is committed to protecting and respecting your privacy, we have a data protection Data Protection Officer who deals with all aspect of personal data at Michelin. You can contact our Data Protection Officer by sending an email to privacy.fr@michelin.com</p><h3><strong>3 - WHAT IS A COOKIE?</strong></h3><p>A cookie is a text file or a software element which records information relating to the navigation of your terminal on the Internet. It is under the control of your browser, and sometimes carries a unique and random number.</p><p>When Michelin mentions \"cookies\", these may be cookies or other similar technologies which are based on access to the device that you use (computer, tablet, smartphone) when visiting our websites. Third parties such as our partners and service providers may use cookies and similar technologies in connection with our Services.</p><p></p><p>A cookie allows Michelin or its partners, as issuers of cookies and during its period of validity, to recognise your device each time it accesses digital content containing cookies from the same issuer.</p><h3>4 - OTHER POLICIES WE ENCOURAGE YOU TO READ</h3><p>Some of the information from cookies does not identify you directly or indirectly and does not constitute personal data. Others may allow you to identify yourself and constitute personal data and as such be subject to data protection regulation. For further information on how we use, store, keep your personal data secure and about your rights we encourage you to read our Privacy policy and the Privacy policies of our partners available through the Cookies management solution.</p><h3>5 - WHY DOES MICHELIN USE COOKIES?</h3><p>Michelin is always seeking new ways to better its Internet website(s) and to offer you, the internet user, a better service and experience. Thus, Michelin and its partners uses different types of cookies as indicated hereafter. For some categories of cookies (for example, advertising cookies) your prior consent is required by regulation before the cookie is installed or read on your device.</p><p>In any case, you have the control of these cookies. Therefore, you have the possibility to refuse, set up or destroy them.</p><h3>6 - HOW DOES MICHELIN INFORM YOU OF THE COOKIES THAT IT USES?</h3><p>When you first visit Michelin website or application, the Cookie management solution directs you to this page that provides you with all necessary information about the cookies used. This cookie policy is available on “cookies” tab on the footer of our website.</p><h3>7 - HOW TO REFUSE AND/OR UNINSTALL THESE COOKIES?</h3><p><strong>a. Browser controls</strong></p><p>Most browsers allow you to control cookies through their settings, which may be adapted to reflect your consent to the use of cookies. Further, most browsers also enable you to review and erase cookies. To learn more about browser controls, please consult the documentation that your browser manufacturer provides.</p><p>To learn more on how to configure cookies, you can visit the following website: https://www.youronlinechoices.com/</p><p></p><p><strong>b. Manage your preferences through a Cookies management solution</strong></p><p>Michelin provide a Cookie preference solution to manage users’ consent on our websites or applications regarding cookies. This solution makes it possible to collect, store and transmit the consents of the users to Michelin and the concerned partners.</p><p>During your first visit to our site, this dashboard allows you to indicate your choice. You can accept them, configure them, decline them or access our cookie policy by clicking on the buttons available in the Cookie management solution.</p><p>You can indicate your preference either globally, or purpose by purpose, or even by categories of partners (vendors). You also have access, for all partners, to their privacy policy.</p><p>You are free to accept or decline cookies but be aware that a refusal could make your browsing on our website less user-friendly and with less relevant content.</p><p>The consent given is valid for a period not exceeding the expiration date of the cookie regarding its purpose and no longer than necessary in accordance with the legislation. If you refuse any cookies, Michelin also remembers your choice and no longer presents the Cookie management solution to you for a defined period. At the end of this retention period, or if you delete the cookie related to the storage of your choice, the cookies management solution will be proposed to you again.</p><p>Whatever your initial choice, from time to time, you can always withdraw your consent or adjust your settings by using the Cookies management solution accessible from the footer.</p><h3>8 - WHAT TYPES OF COOKIES ARE USED BY MICHELIN?</h3><p>A cookie can be classified in different ways.</p><p>By lifespan, a cookie is either a:</p><ul><li><p>Session cookie which is erased when the user closes the browser.</p></li><li><p>Persistent cookie which remains on the user's computer/device for a pre-defined period of time according to the span that is attributed and the parameters of your internet browser. Retention periods vary from cookie to cookie. We determine the duration of cookies based on what is proportionate in relation to the intended outcome and then limit this to what is necessary to achieve the purpose.</p></li></ul><p>As for the domain to which it belongs, they are either:</p><ul><li><p>First-party cookies which are set by the web server of the visited page and share the same domain, in this case Michelin or its processors.</p></li><li><p>Third-party cookies stored by a different domain to the visited page's domain. they are placed by a third party, partners that Michelin has authorized (for example an advertising agency). When they use cookies, these third-party partners are responsible for the cookies they use. We invite you to consult their Privacy policies available through our cookies management solution. You can also use their own cookies management tools to set your preferences.</p></li></ul><p>Besides these characteristics relating to their functioning:</p><p>Cookies can pursue several purposes. Please note that the titles of categories may vary from one actor to another. To a better understanding, Michelin define them regarding the categories below.</p><ul><li><p>Strictly Necessary Cookies</p><p>Strictly necessary cookies are cookies that are indispensable due to the fact that the functionality of the website is contingent on their existence. Their deactivation will cause important difficulties for using the site, or even the impossibility to use the services that it proposes. Many purposes are covered by these cookies. They permit, for example, to identify the terminals to dispatch the communication, to assign numbers to the data “packets” in order to dispatch them in the requested order, and to detect transmission errors or data loss, keep in memory the content of a basket during the session, customise the user interface (language, presentation of a service) or even authentication with a service.</p></li></ul><p>These cookies also record the choice expressed by users regarding their cookies preferences so as not to request them again for a defined duration.</p><p>These cookies are based on Michelin’s legitimate interest. Because they are strictly necessary for your navigation, your prior consent is not required. These cookies are NOT managed by our Cookie management solution.</p><ul><li><p>Analytics and audience measurement cookies</p><p>The audience measurement cookies help to recognize visitors of the website across their different visits. These cookies only stock an internet user’s ID (specific to each cookie) and is in no case used to collect nominative information belonging to the visitors. The data collected makes it possible to provide anonymous statistical data on visits (the number of visitors and pages visited, their frequency of return the duration of each visit, and the error messages encountered…). They help to enables a performance increase of the Michelin internet websites.</p><p>The analytics cookies can be installed and managed by partners.</p><p>You are free to accept or refuse them, but by blocking them, Michelin will have less information to improve the performance of its site.</p><p>These cookies are used on the basis of your prior consent or Michelin’s legitimate interest if applicable.</p></li></ul><p>A cookie is a text file or a software element which records information relating to the navigation of your terminal on the Internet. It is under the control of your browser, and sometimes carries a unique and random number.</p><p>When Michelin mentions \"cookies\", these may be cookies or other similar technologies which are based on access to the device that you use (computer, tablet, smartphone) when visiting our websites. Third parties such as our partners and service providers may use cookies and similar technologies in connection with our Services.</p><p>A cookie allows Michelin or its partners, as issuers of cookies and during its period of validity, to recognise your device each time it accesses digital content containing cookies from the same issuer.</p><p>A cookie is a text file or a software element which records information relating to the navigation of your terminal on the Internet. 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and improve accessible websites and applications</span></div><p></p><h2><span><strong>Accessibility Policy</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><div><span>Michelin's accessibility policy for making its digital solutions accessible initially involves integrating digital accessibility into the skills and processes to promote the creation of accessible content that reaches a partially compliant level when these contents are published, and then continuously improving the level. This commitment is embodied in training and equipping content creators, whether they are designers, developers, or others. Another aspect of this commitment is raising awareness among stakeholders in digital projects, whether they are sponsors, product owners, product managers, project managers, etc. Compliance with the legal framework, although part of Michelin's concerns, is not the primary objective.The commitment mentioned in the previous paragraph leads to a prioritization focused on improving creation processes rather than achieving transparency through audits. Consequently, digital solution accessibility audits will be conducted after major updates, if such updates are planned, to allow teams to improve accessibility and avoid redundant audits (increasing costs and time invested). Michelin, through its own solutions and those of its subsidiaries, has a very large and diverse catalog of websites, intranets, and applications. The implementation of this policy and the management of the resulting projects, which will be described in this document, are the mission of the Digital Accessibility Lead. This lead has the status of project manager and is part of a cross-functional support team within the Information Systems and Operational Digital Transformation Department.&nbsp;</span></div><div><span style=\"color: rgb(39, 80, 155)\">&nbsp;</span></div><h2><span><strong>Human and Financial Resources allocated to digital Accessibility</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><div><span>The Accessibility lead is surrounded by a multidisciplinary team consisting of contributors from the user experience team, brand management service, and the legal department. This team collaborates with people responsible for standardizing the development processes of digital solutions oriented both externally and internally. It also collaborates with training, communication, and purchasing services.&nbsp;</span><br></div><h2><span><strong>Digital accessibility consideration within michelin</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><h3><span><strong>Awareness and training actions</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>A training program is being developed. It currently includes a one-day general training session led by an external provider. The addition of a digital accessibility fresk is planned for awareness purposes. More specific modules, better suited to the needs of different contributor profiles (designers, developers), are being considered. Finally, the group's disability network is also involved to raise awareness among as many people as possible.&nbsp;</span></div><h3><span><strong>Consideration of digital accessibility in Projects</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>As mentioned in the group's policy, the goal is for projects, whether their solution is already online or not, to reach the partially compliant level of the RGAA (or AA level of the WCAG) and then for teams to consider digital accessibility in their continuous improvement process. To achieve this, the project team wants content creators to be trained and the right tools to be made available to them to facilitate the accessibility process. This involves identifying relevant browser extensions, automation tools for tests, and sharing guidelines.&nbsp;</span></div><h3><span><strong>Consideration of digital accessibility in public procurement procedures</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>Michelin regularly purchases off-the-shelf software solutions. The project team is currently collaborating with category managers to ensure that digital accessibility criteria are considered in such purchases. Two of these criteria are that the solution provider has an accessibility policy and that the solution is transparent about its level of accessibility. Finally, a difference in digital accessibility level should allow solutions to be distinguished from each other.&nbsp;&nbsp;</span></div><h3><span><strong>Recruitement</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>Digital accessibility is part of the knowledge sought in new candidates in the information services fields. Finally, a particular effort is currently being made to ensure that the site dedicated to recruiting new talent is as accessible as possible.&nbsp;</span></div><h3><span><strong>Handling user feedback</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>User feedback and requests can be addressed via a generic email address displayed in the accessibility statement and managed by the accessibility lead and their team, who will assist customer service in responding.&nbsp;</span></div><h3><span><strong>Control and validation process</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>The project team aims, with the support of the handicap network, to create a group of testers with disabilities to seek their help during user tests of digital solutions.&nbsp;</span></div><div><span style=\"color: rgb(39, 80, 155)\">&nbsp;</span></div><h2><span><strong>Technical and functional scope</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><h3><span><strong>Inventory</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>The list of sites and applications is too long to share here. The lists of digital solutions audited each year ae detailed in the annual plans completing this multi-annual plan.&nbsp;</span></div><h3><span><strong>Evaluation and qualification</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>The prioritization of sites for audits and improvement is based on the following criteria:&nbsp;</span></div><ul><li><p><span>Site traffic&nbsp;</span></p></li><li><p><span>Site reach/importance for the brand&nbsp;</span></p></li><li><p><span>Update schedule to avoid auditing a site with a significant update planned 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annual digital accessibility plan highlights michelin s commitment and approach to digital accessibility multi annual plan multi annual digital accessibility plan 2024 2027 image on top medium 60 introduction primary default multi annual plan editorial page public legal newsletter candidate multi annual digital accessibility plan michelin this multi annual digital accessibility plan highlights michelin s commitment and approach to digital accessibility"],"highSearchWords":[1,[[0,"multi"],[0,"annual"],[0,"digital"],[0,"accessibility"],[0,"plan"],[0,"2024"],[0,"2027"],[0,"this"],[0,"highlights"],[0,"michelin"],[0,"s"],[0,"commitment"],[0,"and"],[0,"approach"],[0,"to"],[0,"image"],[0,"on"],[0,"top"],[0,"medium"],[0,"60"],[0,"introduction"],[0,"primary"],[0,"default"],[0,"editorial"],[0,"page"],[0,"public"],[0,"legal"],[0,"newsletter"],[0,"candidate"]]],"lowSearchText":[0,"multi annual digital accessibility plan 2024 2027 this multi annual digital accessibility plan highlights michelin s 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accessibility"],"searchSummary":[0,""],"mediaIds":[1,[[0,"clr7u8u29fw760tlv6hi395g6"]]],"mediaFields":[0,{"clr7u8u29fw760tlv6hi395g6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/multi-annual-plan"]]],"_url":[0,"https://www.michelin.com/en/multi-annual-plan"],"_children":[1,[]]}],[0,{"_id":[0,"clsefgjai25b913lc9msj13tw:en:published"],"aposDocId":[0,"clsefgjai25b913lc9msj13tw"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:59:24.465Z"],"slug":[0,"/privacy-policy"],"title":[0,"Privacy Policy"],"textarea":[0,{"content":[0,"<p><span>Michelin is committed to protecting your personal information and being clear and transparent about what information we collect and how we will use it. This policy explains how any personal information we collect when you use our website or digital services, or that you provide to us, will be processed by us.</span></p>"]}],"main":[0,{"_id":[0,"clseffgc125ka12hvg2gx1oxu"],"items":[1,[[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3>SUMMARY</h3><p>Please read the following policy carefully to understand our views and practices regarding your personal information and how we will treat it.</p><ol><li><p>Who we are and how can we be contacted</p></li><li><p>Our websites covered by this privacy policy</p></li><li><p>About our Privacy Department</p></li><li><p>Other policies you should read</p></li><li><p>Information we may collect from you</p></li><li><p>Marketing Communications</p></li><li><p>Information we collect about you from other places</p></li><li><p>Where we store your personal information</p></li><li><p>Sharing your personal information</p></li><li><p>International Transfers of Personal Data</p></li><li><p>How long with personal information be kept by us</p></li><li><p>Your rights under data protection legislation</p></li><li><p>What you can do if you’re not happy with how we use you information</p></li><li><p>About Data Security</p></li><li><p>Changes to our Privacy Policy</p></li></ol><h3>1. WHO WE ARE AND HOW CAN WE BE CONTACTED</h3><p>Our full legal name is MFPM and we are the Data Controller. If you need to contact us you have a number of options:</p><ul><li><p>You can contact us using <a href=https://www.michelin.com/"https://corporate.preprod-dcadcx.michelin.fr/en/contact-us/" target=\"_blank\">our contact form</a> </p></li><li><p>You can contact us by telephone on (+33) 4 73 32 20 00.</p></li></ul><h3>2. OUR WEBSITES COVERED BY THIS PRIVACY POLICY</h3><p>The information set out in this policy is applicable to the following websites: www.michelin.com</p><h3>3. ABOUT OUR PRIVACY DEPARTMENT</h3><p>While everyone at Michelin is committed to protecting and respecting your privacy, we have a data protection department who deals with all aspect of personal data at Michelin.</p><p></p><p>You can contact them, by sending an email to: privacy.fr@michelin.com</p><h3>4. OTHER POLICIES AND INFORMATION WE ENCOURAGE YOU TO READ</h3><p>While this Privacy Policy contains all the information you need on how we collect and use your personal information on our websites, there is information in some other places which we encourage you to read.</p><ul><li><p>Additional privacy policies</p></li><li><p>Our Cookie Policy</p></li><li><p>Linked Platforms</p></li></ul><p></p><p></p><p><strong>Additional privacy policies</strong></p><p></p><p>This is our main privacy policy for your use of website and digital services and products offered by Michelin. However, there may be additional information in privacy policy for specific digital products and services. Please read these policies when you register or subscribe to these products and services.</p><p></p><p><strong>Our cookie policy</strong></p><p></p><p>When you use our website and other digital products and services provided by us, information can be collected through cookies to distinguish you from other users of our website and other digital products and services. We have a separate Cookie Policy which explains our use of cookies and the purposes for which we use them. We encourage you to read our Cookie Policy. </p><p><strong>Linked platforms</strong></p><p>Our site may, from time to time, contain links to and from our websites and digital platforms of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.</p><p></p><h3>5. INFORMATION WE MAY COLLECT FROM YOU</h3><p>This section sets out:</p><ul><li><p>how we collect your personal information;</p></li><li><p>the categories of data that we collect;</p></li><li><p>a description of how we plan to use the information we collect;</p></li><li><p>the legal basis that we will rely on to process information collected;</p></li><li><p>how long we will hold the information collected; and</p></li><li><p>specific types of data</p></li></ul><p></p><p>We may collect and hold the following information about you:</p>"]}],"action":[0,{"_id":[0,"clsefzr17085f14ic3xoefolg"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clsefl40z0014356mw9froh7h"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"description":[0,{"content":[0,""]}],"showDate":[0,false],"date":[0,null],"dataSetColumns":[1,[[0,"Data collected"],[0,"Purpose/Activity"],[0,"Type of Data"],[0,"Lawful basis for processing"],[0,"Retention period"]]],"actionLabel":[0,""],"anchorId":[0,""],"_id":[0,"clsehjl56001z356lb8rid1kc"],"metaType":[0,"widget"],"type":[0,"table-push"],"aposPlaceholder":[0,false],"dataSetIds":[1,[[0,"clskex1ai71hj13lc392q6wbj"]]],"dataSetFields":[0,{"clskex1ai71hj13lc392q6wbj":[0,{}]}]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Voluntary Information</strong></p><p></p><p>When you provide us information (for example, the information set out in the scenarios above), in some cases we may ask you for additional, voluntary information. This information will be identified as optional and is used to help us better understand our customers and tailor our services to them.</p><p></p><p></p><p><strong>Statistical Information</strong></p><p></p><p>We also collect and use aggregated data such as statistical or demographic data (“Aggregated Data”). Aggregated Data may be derived from your personal information but does not reveal your identity in any way. For example, we may aggregate your Usage and Device Data to calculate the percentage of our website users accessing a specific feature of our website. Aggregated Data is used for our own business purposes only.</p><p></p><p></p><p><strong>Sensitive Personal Information</strong></p><p></p><p>While we do not request sensitive personal data, we do have sections on our websites where you can submit additional information, for example, when you submit a review. If you submit information on these free text section, only submit information you are comfortable providing and always bear in mind that it may be sensitive information. If you submit reviews or feedback for our website, please remember that this information will be visible to others users of our website.</p><p></p><h3>6. MARKETING COMMUNICATIONS</h3><p>We strive to provide you with individual choices around how we use your personal information, in particular when it comes to marketing to you.</p><p></p><p>You will only receive marketing communications from us if you have requested information from us, provided you have not opted out of receiving marketing from us.</p><p>When you sign up to receive any of our newsletters or marketing communications we will use the information you provide us, usually just your name and email address, to enable us to send you our newsletters, promotions and other communications you’ve requested.</p><p></p><p>We will process your personal information for marketing purposes based on your consent. You can withdraw your consent at any time. If you withdraw your consent, we will stop sending you our newsletters and promotions and other communication as requested.</p><p></p><p>Don’t’ worry, if you decide at any point that you no longer want to receive these emails, you can unsubscribe at any time. There are a number of ways you can do this: (i) there is always an unsubscribe option at the bottom of each marketing communication we send to you; and (ii) you can also contact us by email or letter using any of the contact details set out in this notice.</p><p></p><p>We will generally send you marketing communications until you choose to unsubscribe from receiving them. However, if we have not heard from you for a while or notice that you have not opened our emails in a period of 36 months, we will remove your details from our database. There’s nothing stopping you for subscribing again at any time.</p><p></p><p>From time to time we may also use your Usage and Device Data to make online suggestions and recommendations to you about goods or services that may be of interest to you. This is necessary for the legitimate interest of our business in developing our products and services.</p><h3>7. INFORMATION WE COLLECT ABOUT YOU FROM OTHER PLACES</h3><p>Information from our web servers’ logs, for example information about your computer, such as your IP address, operating system and browser type (“Usage Data”). This information is used by us for system administration and to analyse how people are using our websites and digital platforms. It also helps us to provide the best online infrastructure for your online activities.</p><p></p><p>The legal basis for this processing is our legitimate interests, namely monitoring and improving our website, products and services.</p><p></p><ul><li><p>We may receive information about you if you use any of the other websites we operate or the other products and/or services we provide. We also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment services, analytics providers, search information providers) and may receive information about you from them. The legal basis for his processing is our legitimate interests, namely monitoring and improving our website, products and services.</p><p></p></li><li><p>Information from our web servers’ logs, for example information about your computer, such as your IP address, operating system and browser type. We may also collect information on the searches you carry out on our website and your interaction with communications we send you, for example, when you open email communications. (“Usage and Device Data”). This information is used by us for system administration and to analyse how people are using our websites and digital platforms. It also helps us to provide the best online infrastructure for your online activities. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website, products and services.</p><p></p></li><li><p>As mentioned above, we collect information using cookies or other similar technologies stored on your device about how you use our website, digital products and services. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our websites and deliver a better and more personalised service to you. You can read our <a href=https://www.michelin.com/"/en/cookies-policy/" target=\"\">Cookie Policy.</a></p><p></p></li><li><p>Our website may enable you to share your experience and connect with us through third party social networks such as Facebook and Twitter. We may collect this information from our social media sites, including likes, shares and tweets, and about the content on social networking sites. We do not control the privacy of the information you provide on social media networks and the privacy policies of those social media networks will apply when using their services.</p></li></ul><h3>8. WHERE WE STORE YOUR PERSONAL INFORMATION</h3><p>All information you provide to us is stored on secure servers within EEA.</p><p></p><p>While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.</p><h3>9. SHARING YOUR PERSONAL INFORMATION</h3><p>All information you provide to us is stored on secure servers within EEA.</p><p></p><p>While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.</p><ul><li><p>Within the Michelin Group</p><p>We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries to the extent necessary for the same purposes of the initial processing set out in this policy.</p></li><li><p>To subcontractors</p><p>Michelin may share your personal data with subcontractors that Michelin may use to process your request or provide the services. These subcontractors are contractually obligated to keep the personal data they may have received confidential and secure and to use your personal data only on the basis of our instructions.</p></li></ul><h3>10. INTERNATIONAL TRANSFERS OF PERSONAL DATA</h3><p>Michelin is an international group with databases in the various countries in which it operates. Michelin may transfer your personal data within the group to one of its databases or to its external partners located outside of your home country.</p><p></p><p>As levels of data protection vary worldwide, we do not transmit your personal data to Michelin group companies or to third-party companies outside of the European Union unless these companies offer the same or similar level of personal data protection as Michelin.</p><p></p><p>For transfers within Michelin, the company has adopted internal rules governing the transfer of personal data from the European Union or European Economic Area. You can download the document further down in this page in the \"Documents\" section.</p><p></p><p>Transfers of data outside the group are governed either by the BCR of our processor either by contracts containing the clauses of the European Commission for suppliers established outside the EU to guarantee a similar level of protection as that of your home country.</p><p></p><p>While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.</p><p></p><h3>11. HOW LONG WILL PERSONAL INFORMATION BE KEPT BY US</h3><p>As a rule, we will not hold your personal information for any purpose or purposes for longer than is necessary to fulfil the purposes we collect it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For more specific retention periods, please see section 5 above.</p><p></p><p>To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.</p><p></p><p>In some circumstances you can ask us to delete your data: see your right to be deleted below for further information.</p><p></p><p>In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.</p><p></p><h3>12. YOUR RIGHTS UNDER DATA PROTECTION LEGISLATION</h3><p>Data protection legislation provides you with certain rights when it comes to the processing of your information.</p><p></p><p>These are the right to:</p><ul><li><p>The right to be informed</p></li><li><p>The right to access your information</p></li><li><p>The right to correct your information</p></li><li><p>The right to delete your information</p></li><li><p>The right to restrict processing</p></li><li><p>The right to transfer information</p></li><li><p>The right to object to processing</p></li></ul><p></p><p></p><p><strong>The right to be informed</strong></p><p></p><p>You have the right to be informed about how we collect and process your personal information, including who we are, how we use your personal information and your rights in relation to your personal information. We have gathered all the information you need in this privacy notice.</p><p></p><p><strong>The right of access your information</strong></p><p></p><p>You have the right to access the personal information we have on you. We can confirm whether or not your information is being processed and provide you with access to your personal information.</p><p></p><p><strong>The right to correct your information</strong></p><p></p><p>If your personal information is inaccurate or incomplete, you are entitled to have that information corrected and updated. If we have disclosed your information to any third parties, where possible, we will inform them of any updates you provide to us. You can update the personal information we hold about you by contacting us using any of the contact methods details in this Privacy Policy.</p><p></p><p><strong>The right to delete your information</strong></p><p></p><p>You have the right to request the deletion or removal of your personal information where there is no reason for us to continue to process it. The circumstances in which you can request the right to be forgotten includes, where the information is no longer necessary in relation to the purpose for which it was originally collected or processed and where you have withdrawn your consent to processing.</p><p>There are some limited circumstance where the right to be forgotten does not apply – if you want to know, just ask.</p><p></p><p><strong>The right to restrict processing</strong></p><p></p><p>You also have the right to ‘block’ or suppress the processing of your personal information. If you request us to suppress your personal information, we will stop any further processing of it.</p><p></p><p><strong>The right to transfer information</strong></p><p></p><p>If you want to move or transfer your personal information to a different service provider or copy your information for your own purposes, you have the right to have your information transferred to another person.</p><p></p><p><strong>The right to object</strong></p><p></p><p>You have the right to ask us not to process your personal information for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your information. You can also exercise the right at any time by contacting us at Michelin webmaster</p><p></p><p>You can find further information on your data protection rights from the CNIL at <a href=https://www.michelin.com/"http://www.cnil.fr//" target=\"_blank\">cnil.fr.</a></p><h3>13. WHAT CAN YOU DO IF YOU’RE NOT HAPPY</h3><p>We are committed to protecting and respecting your privacy. However, if you’re not happy with how we collect or process your information or just want some further information on your rights, you can contact us in the following ways:</p><ul><li><p>You can send us an email to privacy.fr@michelin.com</p></li><li><p>You can also contact us using our<a href=https://www.michelin.com/"/en/contact-us/" target=\"\"> contact form</a></p></li></ul><p>We will work with you to resolve any issues you may have and aim to answer any question raised by you as soon as possible.</p><p></p><p>You can also make a complaint to CNIL – further information can be found at <a href=https://www.michelin.com/"http://www.cnil.fr//" target=\"_blank\">cnil.fr.</a></p><h3>14. ABOUT DATA SECURITY</h3><p>Michelin has implemented measures to protect the privacy, security and integrity of your personal data. Access to personal data is restricted to those employees and service providers who need to know this information and who have been trained to comply with rules on confidentiality.</p><p></p><p>On Michelin's commercial sites, banking information will be collected for the purposes of effective, legal secure payment processes. These measures may consist of SSL encryption (intended to make the data unreadable to others) during the collection or transfer of confidential data. Said information will be used only for purposes of online payment and will not be retained.</p><p></p><p>Michelin ensures that your personal data are not altered, damaged or accessed by unauthorized third parties.</p><h3>15. CHANGES TO OUR PRIVACY POLICY</h3><p>We may change our policy from time to time. Any changes we make to this policy in the future will be posted on this page. If you have an online account with us, we may notify you of any changes by email or through your account the next time you log on.</p>"]}],"action":[0,{"_id":[0,"clsehuoj928w212hv775r0nia"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clsehuwkg002s356jvd75a6bk"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"DOCUMENTS"],"seoTag":[0,"h2"],"useDropdown":[0,false],"isOpenDefault":[0,false],"cards":[1,[[0,{"_id":[0,"clsehxgjg006o356jzfbjhv6o"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/document-list-block.cards"],"title":[0,"Michelin Binding Corporate 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Michelin is committed to making its websites, intranets, extranets, and software accessible (including its mobile applications and digital urban furniture) in accordance with Article 47 of Law No. 2005-102 of February 11, 2005.</span></div><p><span>To this end, it implements the following strategy and actions:</span></p><ol><li><p><a href=https://www.michelin.com/"https://www.michelin.com/en/multi-annual-plan/">Multi-year accessibility plan 2024-2027</span></a></p></li><li><p><span>Actions carried out in 2024 (to come)</span></p></li></ol><p><span>This accessibility declaration applies to </span><a href=https://www.michelin.com/"//">www.michelin.com.

Compliance Status</span></h2><p><a href=https://www.michelin.com/"//">www.michelin.com is not compliant with the General Accessibility Improvement Framework (RGAA), version 4 due to the non-conformities and exemptions listed below.</span></p><h2><span>Test Results</span></h2><p><span>The compliance audit conducted by [name of the entity that conducted the audit] reveals that:</span></p><ul><li><p><span><strong>33.78% of the criteria of RGAA version 4 are met.</strong></span></p></li><li><p><span>There are 74 applicable criteria out of 106, among which:</span></p><ul><li><p><span>25 criteria are compliant.</span></p></li><li><p><span>49 criteria are non-compliant.</span></p></li></ul></li></ul><h2>Non-accessible Content</h2><h3>Non-conformities</h3><h4>Images:</h4><ul><li><p><span>At least one informative image does not have a text alternative.</span></p></li><li><p><span>At least one decorative image is not correctly identified.</span></p></li><li><p><span>At least one alternative for an informative image is not relevant.</span></p></li><li><p><span>At least one text image containing information is present on the page.</span></p></li><li><p><span>At least one image caption is not correctly linked to its image.</span></p></li></ul><h4>Frames:</h4><ul><li><p><span>At least one frame (iframe or frame) does not have a title.</span></p></li><li><p><span>At least one frame title (iframe or frame) is not relevant.</span></p></li></ul><h4>Colors:</h4><ul><li><p><span>At least one font color is not sufficiently contrasted.</span></p></li><li><p><span>At least one interface component or graphic element containing information is not sufficiently contrasted.</span></p></li></ul><h4>Multimedia:</h4><ul><li><p><span>At least one video does not have a text transcript, audio description, or sound version (for videos only).</span></p></li><li><p><span>Synchronized subtitles are not relevant for at least one video.</span></p></li><li><p><span>At least one video is not clearly identifiable.</span></p></li><li><p><span>At least one non-temporal media (e.g., Flash) does not have an alternative.</span></p></li><li><p><span>At least one alternative associated with a non-temporal media (e.g., Flash) is not relevant.</span></p></li><li><p><span>At least one video player is not compatible with assistive technologies.</span></p></li></ul><h4>Tables:</h4><ul><li><p><span>At least one data table title is not correctly associated.</span></p></li><li><p><span>Header cells are not correctly declared for at least one data table.</span></p></li></ul><h4>Links:</h4><ul><li><p><span>At least one link title is not relevant.</span></p></li><li><p><span>At least one link does not have a title.</span></p></li></ul><h4>Script:</h4><ul><li><p><span>At least one JavaScript component or functionality is not compatible with assistive technologies.</span></p></li><li><p><span>At least one JavaScript component or functionality is not usable with the keyboard.</span></p></li><li><p><span>The user is not notified of a context change.</span></p></li></ul><h4>Mandatory Elements:</h4><ul><li><p><span>The language code defined for the page is not valid.</span></p></li><li><p><span>The page title is not relevant.</span></p></li><li><p><span>At least one word or text passage in a different language from the default language is not identified.</span></p></li><li><p><span>At least one tag is used solely to create presentation effects.</span></p></li></ul><h4><span>Structuring:</span></h4><ul><li><p><span>The hierarchy of titles is not relevant.</span></p></li><li><p><span>At least one content presented as a list is not correctly structured.</span></p></li><li><p><span>At least one quote is not correctly identified.</span></p></li></ul><h4>Presentation:</h4><ul><li><p><span>At least one tag or presentation attribute is present on the page.</span></p></li><li><p><span>CSS style sheets insert information-bearing content.</span></p></li><li><p><span>The reading order of elements is not always coherent.</span></p></li><li><p><span>At least one colored text is not associated with a background color and/or at least one text associated with a background color is not associated with a text color.</span></p></li><li><p><span>Focus is not visible for all elements on the page.</span></p></li><li><p><span>In a 320px wide window, the content is no longer fully readable (content is truncated) or it is necessary to use the horizontal scroll bar.</span></p></li><li><p><span>The user cannot control additional content appearing on focus or hover.</span></p></li></ul><h4><span>Forms:</span></h4><ul><li><p><span>At least one form field does not have a label, its label is not visible, or its label is not correctly linked.</span></p></li><li><p><span>At least one form field label is not relevant.</span></p></li><li><p><span>Fields of the same nature are not grouped.</span></p></li><li><p><span>At least one form button label is not sufficiently relevant.</span></p></li><li><p><span>Input control is not relevant.</span></p></li><li><p><span>Error input fields, which expect a particular format, are not accompanied by a real input example.</span></p></li><li><p><span>Fields expecting personal data from the user are not identified.</span></p></li></ul><h4>Navigation:</h4><ul><li><p><span>The site (or set of pages) does not have two navigation systems.</span></p></li><li><p><span>The page does not offer a quick access link or it is not functional.</span></p></li><li><p><span>The tab order on the page is not coherent.</span></p></li></ul><p></p><h4>Consultation:</h4><ul><li><p><span>At least one downloadable office document is not accessible.</span></p></li><li><p><span>At least one moving or flashing content is not controllable by the user.</span></p></li><li><p><span>At least one functionality triggered during the pointer down event (e.g., mouse) cannot be canceled by the user.</span></p></li></ul><h3><span>Exemptions for Disproportionate Burden</span></h3><p><span>There are no exemptions for disproportionate burden.</span></p><h3><span>Content Not Subject to Accessibility Obligation</span></h3><ul><li><p><span>Third-party content that is neither funded nor developed by the concerned organization and is not under its control.</span></p></li><li><p><span>Office files available in formats published before September 23, 2018, unless they are necessary for administrative procedures carried out by the concerned organization.</span></p></li><li><p><span>Pre-recorded audio and video content, including those with interactive components, published before September 23, 2020.</span></p></li></ul><h2><span>Establishment of this Accessibility Declaration</span></h2><p><span>This declaration was established on July 23, 2024.</span></p><h2><span>Technologies Used for the Realization of </span><a href=https://www.michelin.com/"//">www.michelin.com

Web Pages</h3><ul><li><p><span>HTML5</span></p></li><li><p><span>CSS</span></p></li><li><p><span>JavaScript</span></p></li><li><p><span>SVG</span></p></li><li><p><span>Downloadable Files: PDF</span></p></li></ul><h3>Test Environment</h3><p><span>Content rendering checks were carried out based on the combination provided by the RGAA reference base, with the following versions:</span></p><ul><li><p><span>Windows 10</span></p></li><li><p><span>Firefox 127</span></p></li><li><p><span>NVDA 2024.2</span></p></li></ul><h3>Tools to Evaluate Accessibility</h3><ul><li><p><span>Firefox code and accessibility inspectors</span></p></li><li><p><span>Firefox extensions: WAVE, WCAG Color Contrast Checker, HeadingsMap, Web Developer, RGAA Assistant</span></p></li><li><p><span>Software: Colour Contrast Analyzer, PAC versions 2021 and 2024 (beta)</span></p></li><li><p><span>Windows Magnifier</span></p></li><li><p><span>W3C HTML Validator</span></p></li></ul><h3><span>Pages of the Site Subject to Compliance Verification</span></h3><ul><li><p><span>Home: [132](</span><a href=https://www.michelin.com/"https://www.michelin.com//">https://www.michelin.com/)

  • Contact Us: [133](</span><a href=https://www.michelin.com/"https://www.michelin.com/nous-contacter/">https://www.michelin.com/nous-contacter)

  • Legal Notices: [134](</span><a href=https://www.michelin.com/"https://www.michelin.com/mentions-legales/">https://www.michelin.com/mentions-legales)

  • Search: [135](</span><a href=https://www.michelin.com/"https://www.michelin.com/recherche/pages?tag=\%22>https://www.michelin.com/recherche/pages?tag=)

  • Subsection Home (e.g., Sustainable Approach): [136](</span><a href=https://www.michelin.com/"https://www.michelin.com/durable/entreprise/">https://www.michelin.com/durable/entreprise)

  • PDF Document (e.g., 2022 Vigilance Plan): [137](</span><a href=https://www.michelin.com/"https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clkcohlan09360tm6f2p7d632-mfp-plan-de-vigilance-2022.pdf/">https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clkcohlan09360tm6f2p7d632-mfp-plan-de-vigilance-2022.pdf)

  • Article Page (e.g., Explore Motorsport): [138](</span><a href=https://www.michelin.com/"https://www.michelin.com/media/magazine/explore-motorsport/">https://www.michelin.com/media/magazine/explore-motorsport)

  • Event Calendar: [139](</span><a href=https://www.michelin.com/"https://www.michelin.com/evenements/">https://www.michelin.com/evenements)

  • Investor Day: [140](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/journee-investisseurs/">https://www.michelin.com/investisseur/journee-investisseurs)

  • Event Sheet (e.g., Sales Results): [141](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/presentations-evenements/resultats-ventes/">https://www.michelin.com/investisseur/presentations-evenements/resultats-ventes)

  • History: [142](</span><a href=https://www.michelin.com/"https://www.michelin.com/groupe/histoire/">https://www.michelin.com/groupe/histoire)

  • Argument Sheet: [143](</span><a href=https://www.michelin.com/"https://www.michelin.com/expertise/innovation/recherche-developpement/">https://www.michelin.com/expertise/innovation/recherche-developpement)

  • Stock Price: [144](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/bourse/cours-action/">https://www.michelin.com/investisseur/bourse/cours-action)

  • Why Become a Shareholder: [145](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/actionnaire/pourquoi-investir/">https://www.michelin.com/investisseur/actionnaire/pourquoi-investir)

  • Media Contacts: [146](</span><a href=https://www.michelin.com/"https://www.michelin.com/media/espace-presse/contact-relations-medias/">https://www.michelin.com/media/espace-presse/contact-relations-medias)

  • List of Publications: [147](</span><a href=https://www.michelin.com/"https://www.michelin.com/publications?year=Toutes\%22>https://www.michelin.com/publications?year=Toutes)

    • Feedback and Contact</span></h2><p><span>If you are unable to access content or a service, you can contact the person responsible for </span><a href=https://www.michelin.com/"//">www.michelin.com to be directed to an accessible alternative or obtain the content in another form.</span></p><ul><li><p><span>Contact: Digital Accessibility Michelin - </span><a href=https://www.michelin.com/en/media/magazine/\"mailto:a11y@michelin.com\">a11y@michelin.com

    Recourse

    If you notice an accessibility defect preventing you from accessing content or functionality on the site, report it to us, and if you do not receive a response, you have the right to submit your complaints or a request to the Defender of Rights.</span></p><p><span>Several means are available to you:</span></p><ul><li><p><span>Write a message to the Defender of Rights</span></p></li><li><p><span>Contact the Defender of Rights delegate in your region</span></p></li><li><p><span>Send a letter by post (free, no stamp required) Defender of Rights Free response 71120 75342 Paris CEDEX 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accessible"],"searchSummary":[0,""],"mediaIds":[1,[[0,"upnw0ogizqjam3uanig0g5md"]]],"mediaFields":[0,{"clr7u8u29fw760tlv6hi395g6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}],"upnw0ogizqjam3uanig0g5md":[0,{"top":[0,0],"left":[0,0],"width":[0,1948],"height":[0,1096],"x":[0,50],"y":[0,50]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/accessibility-declaration"]]],"relatedReverseIds":[1,[[0,"clfl3z9qm00030imxb77oa0mr"]]],"_url":[0,"https://www.michelin.com/en/accessibility-declaration"],"_children":[1,[]]}],[0,{"_id":[0,"clsdei1zn1ek112hv4y4a5k3t:en:published"],"aposDocId":[0,"clsdei1zn1ek112hv4y4a5k3t"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-10-09T15:07:25.760Z"],"slug":[0,"/legal-notice"],"title":[0,"Legal Notice"],"panelType":[0,"image-on-bottom"],"version":[0,"medium"],"textarea":[0,{"content":[0,"<p><span>This Website is published by: Manufacture Française des Pneumatiques Michelin, Place des Carmes Déchaux 63040 Clermont-Ferrand Cedex 9 France - Telephone: (33) 4 73 32 20 00 Fax: (33) 4 73 32 63 81 - A simplified joint-stock company with a capital of €504,000,004 - Clermont Ferrand Trade and Companies Registry Number 855 200 507 - SIREN Number 855 200 507 - Vat Number FR33855200507</span></p>"]}],"main":[0,{"_id":[0,"clsdedu9u1dwj13lcccq99wvl"],"items":[1,[[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Please read this legal notice carefully before consulting this Website.</strong></p><p><strong>The companies belonging to the Michelin Group are legal entities in their own right and possess an independent legal status. However, with a view to facilitating the communication of information on this Website, the following terms may be employed: “Michelin,” “Group”, “Michelin Group” and “us”; these terms are used to designate all of the companies in the Group which each carry out their business independently.</strong></p><p></p><ol><li><p><strong>ARTICLE 1: PURPOSE</strong></p><p>The purpose of this legal notice is to set out the conditions under which Michelin makes this Website available to you and the terms and conditions governing your access to and use thereof. Your use of the Website is subject to your compliance with this legal notice, which Michelin reserves the right to amend or update at any given time. By accessing and using the Website, you are agreeing to be bound by the terms and conditions of this legal notice as well as of Michelin’s privacy and personal data protection policy.<br><br></p></li><li><p><strong>ARTICLE 2: WEBSITE ACCESS</strong></p><p>Michelin endeavors to ensure the Website remains available, without however being bound by any obligation to do so. Access to the Website may be modified or temporarily suspended for the purposes of maintenance, updating or any other reason, notably of a technical or legal nature. Michelin is on no account liable for these disruptions or any ensuing consequences for the user.</p><p>You undertake to refrain from accessing the Website, and in particular any interactive services it may offer, in a fraudulent manner.</p><p></p></li><li><p><strong>ARTICLE 3: INTELLECTUAL PROPERTY RIGHTS</strong></p><p>The content (which shall include but not be limited to information, texts, graphs, data, images, photos, visuals, videos and sound tracks as well as the form of all said components and the actual Website itself) is protected by copyright and/or other intellectual property rights. The content is the exclusive property of its publisher. Any copy, reproduction, representation, use, adaptation, alteration, modification, translation or dissemination of the content, whether in full or in part, whether it belongs to Michelin or to a third party that has granted Michelin the rights thereto, by any process whatsoever, is unlawful, notwithstanding the limited rights granted to the user under Article 4 hereinbelow and/or any private copy reserved for the exclusive use of its holder. The content of this Website is subject to modification without notice and is published without any warranty whatsoever, whether express or implied, and may not give rise to any entitlement to compensation. The content is protected by copyright © 1997-2014 Michelin or copyright of its partners. The logos are registered trademarks.</p><p></p></li><li><p><strong>ARTICLE 4: USE OF CONTENT</strong></p><p>Any tampering with content, modification thereof or use of the content for any purpose other than that for which it was authorized constitutes an infringement of the property rights of Michelin or third parties.</p><p>Michelin grants you the right to download and share the content subject to the following conditions: (I) if a download function is available, (II) if it is used for non-commercial purposes (III) and in good faith and (IV) if both the proprietary notices as well as the on-line publication date appearing in the content are left intact, where such information is shown. This right must in no way be interpreted as conferring a license, in particular pertaining to a brand or logo.</p><p></p></li><li><p><strong>ARTICLE 5: ELECTRONIC COMMUNICATION</strong></p><p>To exchange information by e-mail with Michelin, you must fill in the e-mail forms available on the Website. Michelin’s responses to e-mails, and the provision of access to the Website and its content may not be deemed to represent or to constitute proof of any advertising, promotional or sales activity in the country where the user is located.</p><p></p></li><li><p><strong>ARTICLE 6: PROTECTION OF PERSONNAL DATA</strong></p><p>As a general rule, users visiting our Website are not required to disclose their identity or provide personal information. However, you may be asked for personal information in response to an e-mail enquiry, to offer you a specific service, process an order or for marketing purposes.</p><p>The data collected via our Website are intended for the use of Michelin, selected partners and/or service providers acting on its behalf. Such service providers are contractually obligated to keep your personal data confidential and secure. They are required to use your personal data solely for the needs of the tasks entrusted to them.</p><p>Michelin undertakes not to sell, rent or trade your personal data to third parties.</p><p>In order to provide you with the best possible service, Michelin collects anonymous data regarding your use of our Website (such as browsing history and your log-in date and time). Michelin may use this data to analyze trends, compile statistics and measure Website traffic. You may opt out of having these cookies stored. However, should you choose to do so, you may not be able to access all parts of this Website. For further information, please consult our cookie policy.</p><p>Michelin collects the IP address of your computer in order to locate the city from where you are logging in to the Website. We will only retain the data for the time necessary to establish your location.</p><p>Pursuant to the French Data Protection Act “Loi Informatique et Libertés” No. 78-17 dated 6 January 1978, amended by Act No. 2004-801 dated August 6, 2004, you have the right to access, rectify and request the deletion of any personal data you may have provided.</p><p>You are also entitled to oppose the collection and processing of your personal data by Michelin at no cost. Furthermore, pursuant to the French Data Protection Act, you can refuse to permit the use of your data for prospecting purposes.</p><p>To exercise your rights, simply send a letter to MFPM, Place des Carmes Déchaux, 63040 Clermont Ferrand Cedex 9, France, Service SGCM/IM.</p><p>Our Website may contain links to other Internet sites. Michelin does not share your personal data with such websites except where social network buttons or plug-ins are used. If you follow a link to any of these websites, you are subject to the said website’s own privacy practices over which Michelin has no control and for which Michelin cannot accept liability.</p><p>For further information, please refer to Michelin’s privacy and personal data protection policy <a href=https://www.michelin.com/"/en/privacy-policy/" target=\"\">“Privacy Policy”.</a></p><p></p></li><li><p><strong>ARTICLE 7 : WARRANTIES AND LIABILITY</strong></p><p><strong>7.1 GENERAL INFORMATION</strong></p><p>The content published on the Website is provided “as is”, without any warranty, express or implied, of any nature whatsoever. Michelin reserves the right to amend, correct, suspend and/or delete the content or access to the Website at any given time, without prior notice. Michelin may not be held liable in the event of any contamination of your computer equipment resulting from the propagation of viruses or other IT infections. It is your responsibility to take all appropriate measures in order to protect your computer equipment.</p><p>Michelin, its employees, suppliers or partners mentioned on the Website may not in any event be held liable, under a contractual, tort or any other claim, for any damage, whether direct or indirect, incidental or consequential, or of any nature whatsoever, or for any loss, in particular of financial or commercial nature, resulting from the use of the Website or any information whatsoever obtained therefrom.</p><p>It is strictly prohibited to create a hyperlink to illegal content as defined in Article 8.2. The Website may contain simple or embedded links towards the websites of Michelin partners or of third parties, with the authorization of the latter for embedded links. Michelin does not have any control over these websites and accordingly bears no responsibility whatsoever as to their accessibility, relevance, availability, content, advertising, products and/or the services available on or from these websites. Consequently, Michelin shall not bear any liability whatsoever for any direct or indirect damage which might result from your access to or use of the partners’ websites or for failure by these websites to comply with any applicable laws and regulations.</p><p><strong>7.2 INTERACTIVE SERVICES</strong></p><p>Michelin is under no obligation to verify users’ content published on its Website. Michelin declines all responsibility arising from said content and the verification thereof. The user is solely responsible for any adverse consequences arising from the content posted. However, Michelin is entitled to perform any checks it might feel fit on all or part of said content, prior to or subsequent to its publication.</p><p>The user is solely responsible for the content of any material submitted to the Website. You represent that you hold all the necessary rights and authorizations to the content that you post. The user agrees to defend, indemnify and hold harmless Michelin from and against all complaints, claims, legal action or appeals filed by third parties alleging that all of part of the content published by or on behalf of the user on the Website is unlawful, violates applicable laws or regulations, undermines law and order, is contrary to generally accepted moral principles, fails to comply with this legal notice, is prejudicial to any third party or infringes their rights.</p><p>In the event of Michelin being convicted following a lawsuit brought on such grounds, the user having published said litigious content undertakes to reimburse Michelin for all and any damages awarded against Michelin including all legal expenses and lawyers’ fees.</p><p></p></li><li><p><strong>ARTICLE 8 : INTERACTIVE SERVICES</strong></p><p>Michelin may provide services which are intended to allow users to participate interactively on the Website including but not limited to participation in forums, contribution to on-line debates, posting of comments and/or articles, voting for content or establishment of an interface with an account on a social network.</p><p><strong>8.1 REGISTRATION</strong></p><p>The use of interactive services may be subject to prior registration by means of completion of a form. This registration leads to the creation of an account with a personal password. You may be required to provide your password to log in to benefit from certain services. Your password must therefore remain strictly confidential. You agree to notify Michelin forthwith in the event of your password being forgotten or stolen.</p><p>Personal data is processed as laid down in the provisions of Article 6 \"Protection of Personal Data\" hereinabove.</p><p><strong>8.2 User-generated content</strong></p><p>You may request that the moderator modifies or removes any content published in your name at any time by indicating the date of publication and the subject matter.</p><p>It is strictly forbidden to publish any content on the Website, of any type whatsoever, which violates applicable laws or regulations, undermines law and order or generally accepted moral principles, is detrimental to others or in breach of their rights and, in particular, content which is defamatory, offensive, obscene, discriminatory, threatening, contrary to the spirit of the Website, infringes any intellectual property rights of any other person, makes unauthorized use of a third party’s personal data, utilizes another’s image without that person’s express consent or invades their privacy.</p><p><strong>8.3 ILLEGAL CONTENT AND ABUSE</strong></p><p>You acknowledge having been notified that moderation is used in order to verify or remove any content published by the users of interactive services which may be in breach of applicable laws and regulations or which has been reported by the legal authorities as such, without any entitlement to claim compensation in any form whatsoever.</p><p>Failure to comply with the provisions of this legal notice may result in our taking the following actions: removal of all or part of any material submitted by you to our Website, suspension of your account for 8 weeks or shutting down of your account and withdrawal of your right to register on any Michelin websites.</p><p>You may also notify Michelin of the publication of any illegal content on the Website which may come to your attention by clicking on <a href=https://www.michelin.com/"/en/contact-us/" target=\"\">“contact”. </a>You may be held liable in the event of misuse of this function.</p><p></p></li><li><p><strong>ARTICLE 9 : GOVERNING LAW AND JURISDICTION</strong></p></li></ol><p>Any dispute relating to the Website or to this legal notice shall be brought before the Courts of Clermont-Ferrand. The dispute shall be governed and construed in accordance with French law on the merits, independently of conflict of law. Use of the Website implies the user’s express consent to the application of this Article. In the event one of the terms of this legal information should be deemed to be illegal, null and void or inapplicable for any reason whatsoever, it shall be deemed to not be part of this legal notice and shall not affect the validity or application of the other terms.</p><p></p><p>WEBSITE PUBLISHER: Manufacture Française des Pneumatiques Michelin</p><p></p><p>PUBLICATION DIRECTOR:</p><p>Adeline Challon-Kemoun - Executive Vice President, Brands, Sustainable Development, Communication &amp; Public Affairs.</p><p></p><p>HOSTED BY: <span>Microsoft Ireland Operations Ltd.&nbsp;</span><br><span>One Microsoft Place, South County Business Park, Leopardstown,&nbsp;&nbsp;</span><br><span>Dublin 18, D18 P521,&nbsp;&nbsp;</span><br><span>Ireland&nbsp;</span><br><span>+353 1 7063476</span></p><p>CREDITS: Pictogram \"L'Homme en Mouvement\" (Man in Motion) for Michelin Corporate Foundation: Nicola Rosini di 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The prospect of a hydrogen car actually competing at Le Mans by 2026 is by no means a pipe dream!</span></em></p>"]}],"imageIds":[1,[[0,"clmyo2t8q3eeu0tlseclrd9ij"]]],"imageFields":[0,{"clmyo2t8q3eeu0tlseclrd9ij":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"imageIds":[1,[[0,"clmynzws83ert0tn65ms9e7ff"]]],"imageFields":[0,{"clmynzws83ert0tn65ms9e7ff":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clmyr7t9f015f3b6db1zzyc9r"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.focus"],"heading":[0,"MotoE™"],"sections":[1,[[0,{"_id":[0,"clmyr8wcx01823b6dgqxq8u00"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>In 2019, Michelin was named partner of the FIM MotoE</span></em><span>™</span><em><span> World Cup, the first world-class racing series for electric motorbikes.</span></em></p><p></p><p></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}],[0,{"_id":[0,"clmyr8yjv01893b6df4xio7gl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>Michelin provides MotoE</span></em><span>™</span><em><span> competitors with specific, durable yet increasingly high-performance tires. 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Not only do they boast an outstanding results record together, but they also share the same clear, zero-emissions vision for the sport's sustainable future.</span></em></p><p></p><p></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}],[0,{"_id":[0,"clmyro9vw01vw3b6dbagb110w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>When Porsche first spoke of its Mission R project and Porsche GT4 ePerformance concept, Michelin immediately rose to the challenge of providing the 1,000-plus horsepower, all-electric Cayman 718 GT4 with bespoke '53' tires (53% renewable and recycled raw materials).</span></em></p><p></p>"]}],"imageIds":[1,[[0,"clt2x5cvl0drb14otaeor38kk"]]],"imageFields":[0,{"clt2x5cvl0drb14otaeor38kk":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clmyroliq01y93b6d61nr46lr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>The Porsche GT4 ePerformance was unveiled at the 2022 Goodwood Festival of Speed in the south of England. It subsequently embarked on a world tour of demonstration runs, including an appearance at the snowy Race of Champions in the Arctic Circle, for which Michelin provided it with a studded version of its '53' tire.</span></em></p>"]}],"imageIds":[1,[[0,"clt2wxws40dsy13quej5y1iyu"]]],"imageFields":[0,{"clt2wxws40dsy13quej5y1iyu":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"imageIds":[1,[[0,"clt2wxws40dsy13quej5y1iyu"]]],"imageFields":[0,{"clt2wxws40dsy13quej5y1iyu":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clmyo41pf05s53b6dazadcfc4"],"metaType":[0,"widget"],"type":[0,"explore-focus"],"aposPlaceholder":[0,false]}],[0,{"text":[0,{"_id":[0,"clmywsnbr04tf3b6dvnozx6fk"],"items":[1,[[0,{"_id":[0,"clmywsoco04tk3b6dylbkbjhh"],"metaType":[0,"widget"],"type":[0,"@apostrophecms/rich-text"],"aposPlaceholder":[0,false],"content":[0,"<p>Acutely aware that sustainability<strong> requires a combination of longevity and performance</strong>, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the<strong> MotoE™ </strong>and <strong>FIA World Endurance Championships</strong>, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. 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In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO<sub>2</sub> emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.</p><p><em>*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and </em>CO<sub>2</sub><em> Emissions Linked to the Early Replacement of Automobile Tires.</em></p><p>Michelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO<sub>2</sub> emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. 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explore 1 we race for change video racing against the clock for the environment 6u0y9t2d qa 16x9 rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay trkh0sc3qm0 16x9 image motorsport a laboratory of extremes image bk0i8vjzeju 16x9 from track to street replay change we race for change we race for change 6u0y9t2d qa 16x9 matthieu bonardel director michelin motorsport fia formula e missionh24 motoe porsche gt4 eperformance we race for change last performance made to last des performances faites pour durer image ipekl c7izy 16x9 des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés jean michel bellard tire designer michelin motorsport image xpd1jmajckg 16x9 image michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation matthieu le gars hypercar tire designer michelin jérémie riquier performance analyst michelin motorsport canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced 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motorsport in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility media magazine explore motorsport motorsport explore motorsport michelin explore 1 we race for change video in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility today more than ever it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation while the sport itself is undergoing profound changes racing against the clock for the environment 6u0y9t2d qa 16x9 in the course of its century plus history michelin has collected an enviable collection of silverware with more than 1 200 victories in major events across a wide spectrum of disciplines and conditions circuit racing rallying deserts snow and ice etc having demonstrated the quality of its tires in world class motorsport the company is today focusing the clout of its research resources on innovating in favor of the environment rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay michelin can look back at a proud record of more than 100 formula 1 grand prix victories plus five times that number in topflight motorcycle racing 500cc motogptm more than 300 more in world class rallying and hundreds in endurance racing including every le mans 24 hours win since 1998 while forging this unrivaled record michelin has been active in many of motorsport history s most memorable moments thanks to its instinct for innovation unique expertise quest for excellence passion and game changing ideas trkh0sc3qm0 16x9 image 1906 michelin s first major motor racing success prior to the first ever grand prix automobile de france in 1906 near le mans michelin patented a removable rim that was the envy of its day it meant tires could be changed in four minutes or less compared with a good quarter of an hour in the case of a conventional assembly after two days of intense grueling action the grand prix was won by hungary s ferenc szisz in a renault ak on michelin tires and removable rims motorsport a laboratory of extremes image history s first le mans 24 hours won by michelin organized in may 1923 the inaugural le mans 24 hours originally known as the grand prix d endurance coupe rudge whitworth saw andré lagache rené léonard and raoul bachmann christian dauvergne claim an assertive one two finish in their michelin le confort equipped chenard et walckers after more than 2 000 kilometers of non stop racing from the outset the uncompromising french race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions in 1967 michelin introduced radial sicks tires to le mans fitted to an alpine a210 prototype these pattern less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high performance materials they featured bk0i8vjzeju 16x9 from track to street michelin radial slicks played a part in winning the inaugural world rally championship title in 1973 the following season the technology was also seen in grand prix motorcycle racing in 1978 it won formula 1 s brazilian grand prix with ferrari in addition to coming first at the le mans 24 hours with renault alpine a year later ferrari and michelin x technology secured the formula 1 world crown motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck motorcycle agricultural vehicle civil engineering vehicle and aviation industries etc michelin s emphasis on innovation harvested further success and titles in formula 1 with ferrari renault bmw mclaren at the same time the french tire manufacturer dominated its rivals in grand prix motorcycle racing in association with suzuki honda and yamaha it triumphed in world class rallying too with lancia toyota and audi which established four wheel drive as the norm michelin was equally successful in endurance racing alongside the likes of mercedes and peugeot and took every vehicle category win on the paris dakar rally many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires replay change we race for change we race for change we do not race for glory but for change» michelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today it ranges from experimenting with renewable and recycled raw materials to implementing new increasingly environmentally respectful processes while working closely with vehicle manufacturers as they tackle the ecological transition in addition to its pursuit of victory michelin sees motorsport as a real ally in the race against time to protect the environment 6u0y9t2d qa 16x9 motorsport enables us to acquire the sort of specific knowledge that only competition can bring working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable increasingly decarbonized mobility matthieu bonardel director michelin motorsport over the past decade michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all sustainable plan fia formula e missionh24 motoe porsche gt4 eperformance acutely aware that sustainability requires a combination of longevity and performance michelin is involved in various forms of topflight motorsport on two and four wheels where technological excellence is making a real contribution to the sustainable mobility cause the list of series includes the motoe and fia world endurance championships where the resilience and durability of michelin s tires are put to an extreme test fitted to demanding sophisticated bikes and cars in the hands of exacting riders and drivers the knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand s everyday tires we race for change last performance made to last des performances faites pour durer lasting performance in environmental terms the chief quality of any product is arguably its ability to last in europe alone michelin estimates that 128 million tires and 6 6 million tonnes of co2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar minimum groove depth 1 6mm conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of michelin s dna source in house calculations carried out at the ladoux technology center near clermont ferrand france published in a technical paper dated september 27 2016 entitled raw materials fuel consumption and co2 emissions linked to the early replacement of automobile tires michelin has always believed that designing longer lasting tires results in fewer tires having to be produced this in turn equates to substantial raw material energy and associated co2 emissions savings in the worlds of racing and road tires alike conceiving products that deliver high performance across their lifespan means having to replace them less frequently michelin is consequently committed to developing tires for cars bicycles motorbikes trucks airplanes etc that perform safely throughout their working life image since the early days of its involvement in racing michelin has carved out a solid reputation on long challenging long events like the paris brest paris bicycle race gordon bennett cup le mans 24 hours and paris dakar rally now known simply as the dakar in the past 10 years michelin equipped le mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires at average speeds of some 240kph that s equivalent to the distance of more than two formula 1 grands prix ipekl c7izy 16x9 fewer racing tires michelin has long backed reducing the number of tires employed in motorsport in the noughties it campaigned to cap the quantities competitors could use at rounds of the world rally championship in formula e successive generations of its bespoke tire for the all electric racing series allowed tire allocations per race to be cut by 25 percent meanwhile the introduction of maximum tire allowances for rounds of the fia wec and imsa endurance racing championships has forced teams to run multi stint strategies des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés making tires completely sustainable by 2050 is clearly one of the most ambitious challenges michelin has set itself since its invention of radial technology michelin motorsport s engineers chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm s racing tires this multi faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before we notably discovered that it was possible to extract silica from rice husk by means of a specific process silica increases the resilience of tire treads while reducing their rolling resistance since 2023 rice husk is an ingredient we use to make the tires raced by today s sophisticated hypercar prototypes at le mans jean michel bellard tire designer michelin motorsport image did you know that michelin s rear motoetm tire incorporates more than 50 percent renewable and recycled raw materials including orange peel pine resin and scrap tires it is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph the proportion of renewable recycled raw materials that go into the 2023 michelin pilot sport slicks raced by endurance racing s hypercar prototypes is as high as 30 percent and 45 percent in the case of rain tires meanwhile greengt s missionh24 fuel cell hydrogen endurance racing prototype completed a parade lap of the 13 6 kilometer le mans circuit ahead of the 2022 le mans 24 mans on michelin tires that contained 53 percent renewable and recycled raw materials by 2023 the proportion had reached 63 percent xpd1jmajckg 16x9 image michelin motorsport is currently at an advanced stage with regard to research into mass production applications and achieved significant time savings during the development of the first road approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively these figures were notably made possible thanks to the materials and supplier reference classification work carried out by michelin motorsport the technologies involved will benefit all michelin tires by 2025 michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation when starting from a clean sheet of paper you begin by studying the technical regulations and brief this initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to we then analyze these findings and simulate the forces exerted using mathematical modeling this enables us to modify the construction and materials employed before evaluating different configurations in virtual form the actual conception phase for a new racing tire takes around a month on the computer matthieu le gars hypercar tire designer michelin after the conception phase we analyze the forces involved along with the tire s movements and characteristics the data provided by the design team is applied to a modelized tire known as tame tire then tested and evaluated on a simulator this is driven by one of the car s future drivers at a variety of simulated racetracks depending on what we want to test the construction or the compound for example we have an optimal correlation between the track and the simulator which is what enables us to carry out such coherent development work virtually the approach saves not only time and money but also co2 emissions jérémie riquier performance analyst michelin motorsport from the virtual development phase to track testing the virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as record ahead of its first physical track run at the ladoux technology center near clermont ferrand france this extraordinary machine enables tires to be tested statically and dynamically as if they were lapping a real circuit record takes the form of a three meter diameter cylinder inside which a mechanical arm presses the tire against the asphalt lined wall it is capable of replicating different slip and camber angles at speeds of up to 350kph the variety of running conditions it can reproduce including wet weather makes it possible to ensure that tires are perfectly safe before their first track run tools such as these enable michelin to simulate tire behavior in extreme conditions making it possible to select only the most satisfactory specifications to actually produce and test going forward benefits of the process include fewer tires to produce fewer test sessions to organize and fewer co2 emissions although initially conceived for motorsport purposes record is today used widely in the development of road tires canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility"],"searchSummary":[0,"\nIn addition to scoring more than 1,200 major victories in association with many of racing and rallying's biggest players, Michelin Motorsport has a long tradition of contributing to enhanced mobility. Today, more than ever, it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation, while the sport itself is undergoing profound changes. \nIn the course of its century-plus history, Michelin has collected an enviable collection of silverware, with more than 1,200 victories in major events across a wide spectrum of disciplines and conditions (circuit racing, rallying, deserts, snow and ice, etc.). Having demonstrated the quality of its tires in world-class motorsport, the company is today focusing the clout of its research resources on innovating in favor of the environment.  \nMichelin can look back at a proud record of more than 100 Formula 1 grand prix victories, plus five times that number in topflight motorcycle racing (500cc / MotoGPTM), more than 300 more in world-class rallying and hundreds in endurance racing, including every Le Mans 24 Hours win since 1998. While forging this unrivaled record, Michelin has been active in many of motorsport history's most memorable moments thanks to its instinct for innovation, unique expertise, quest for excellence, passion and game-changing ideas. \n1906: Michelin's first major motor racing success!\nPrior to the first-ever Grand Prix Automobile de France in 1906, near Le Mans, Michelin patented a removable rim that was the envy of its day. It meant tires could be changed in four minutes or less, compared with a good quarter-of-an-hour in the case of a conventional assembly. After two days of intense, grueling action, the grand prix was won by Hungary's Ferenc Szisz in a Renault AK on Michelin tires... and removable rims.\n \nHistory's first Le Mans 24 Hours won by Michelin\nOrganized in May 1923, the inaugural Le Mans 24 Hours (originally known as the Grand Prix d’Endurance-Coupe Rudge Whitworth) saw André Lagache/René Léonard and Raoul Bachmann/Christian Dauvergne claim an assertive one-two finish in their Michelin Le Confort-equipped Chenard et Walckers after more than 2,000 kilometers of non-stop racing.\n \nFrom the outset, the uncompromising French race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions. In 1967, Michelin introduced radial sicks tires to Le Mans, fitted to an Alpine A210 prototype. These pattern-less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high-performance materials they featured. \nMichelin radial slicks played a part in winning the inaugural World Rally Championship title, in 1973. The following season, the technology was also seen in grand prix motorcycle racing. In 1978, it won Formula 1's Brazilian Grand Prix with Ferrari, in addition to coming first at the Le Mans 24 Hours with Renault-Alpine. A year later, Ferrari and Michelin X technology secured the Formula 1 world crown. Motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck, motorcycle, agricultural vehicle, civil-engineering vehicle and aviation industries, etc.\nMichelin's emphasis on innovation harvested further success and titles in Formula 1 with Ferrari, Renault, BMW, McLaren. At the same time, the French tire manufacturer dominated its rivals in grand prix motorcycle racing in association with Suzuki, Honda and Yamaha. It triumphed in world-class rallying, too, with Lancia, Toyota and Audi, which established four-wheel drive as the norm. Michelin was equally successful in endurance racing alongside the likes of Mercedes and Peugeot, and took every vehicle-category win on the Paris-Dakar Rally. Many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires. \n« We do not race for glory, but for change».\nMichelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today. It ranges from experimenting with renewable and recycled raw materials, to implementing new, increasingly environmentally-respectful processes, while working closely with vehicle manufacturers as they tackle the ecological transition… In addition to its pursuit of victory, Michelin sees motorsport as a real ally in the race against time to protect the environment. \nMotorsport enables us to acquire the sort of specific knowledge that only competition can bring, working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable, increasingly decarbonized mobility \nOver the past decade, Michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all-sustainable plan. \nAcutely aware that sustainability requires a combination of longevity and performance, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the MotoE™ and FIA World Endurance Championships, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. The knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand's everyday tires. \nLasting performance! In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.\n*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and CO2 Emissions Linked to the Early Replacement of Automobile Tires.\nMichelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO2 emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. Michelin is consequently committed to developing tires for cars, bicycles, motorbikes, trucks, airplanes, etc. that perform safely throughout their working life. \n \nSince the early days of its involvement in racing, Michelin has carved out a solid reputation on long, challenging long events like the Paris-Brest-Paris bicycle race, Gordon Bennett Cup, Le Mans 24 Hours and Paris-Dakar Rally (now known simply as the Dakar). In the past 10 years, Michelin-equipped Le Mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires, at average speeds of some 240kph. That's equivalent to the distance of more than two Formula 1 grands prix! \nFewer racing tires! Michelin has long backed reducing the number of tires employed in motorsport. In the Noughties, it campaigned to cap the quantities competitors could use at rounds of the World Rally Championship. In Formula E, successive generations of its bespoke tire for the all-electric racing series allowed tire allocations per race to be cut by 25 percent. Meanwhile, the introduction of maximum tire allowances for rounds of the FIA WEC and IMSA endurance-racing championships has forced teams to run multi-stint strategies... \nMaking tires completely sustainable by 2050 is clearly one of the most ambitious challenges Michelin has set itself since its invention of radial technology. Michelin Motorsport's engineers, chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm's racing tires. This multi-faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before. \nWe notably discovered that it was possible to extract silica from rice husk by means of a specific process. Silica increases the resilience of tire treads while reducing their rolling resistance. Since 2023, rice husk is an ingredient we use to make the tires raced by today's sophisticated Hypercar prototypes at Le Mans \nDid you know that Michelin's rear MotoETM tire incorporates more than 50 percent renewable and recycled raw materials, including orange peel, pine resin and scrap tires? It is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph! The proportion of renewable/recycled raw materials that go into the 2023 MICHELIN Pilot Sport slicks raced by endurance racing's Hypercar prototypes is as high as 30 percent, and 45 percent in the case of rain tires. Meanwhile, GreenGT's MissionH24 fuel-cell hydrogen endurance-racing prototype completed a parade lap of the 13.6-kilometer Le Mans circuit ahead of the 2022 Le Mans 24 Mans on Michelin tires that contained 53 percent renewable and recycled raw materials. By 2023, the proportion had reached 63 percent! \nMichelin Motorsport is currently at an advanced stage with regard to research into mass-production applications and achieved significant time-savings during the development of the first road-approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively. These figures were notably made possible thanks to the materials and supplier-reference classification work carried out by Michelin Motorsport. The technologies involved will benefit all Michelin tires by 2025. \nWhen starting from a clean sheet of paper, you begin by studying the technical regulations and brief. This initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to. We then analyze these findings and simulate the forces exerted using mathematical modeling. This enables us to modify the construction and materials employed before evaluating different configurations in virtual form. The actual conception phase for a new racing tire takes around a month on the computer \nAfter the conception phase, we analyze the forces involved, along with the tire's movements and characteristics. The data provided by the design team is applied to a modelized tire known as Tame Tire, then tested and evaluated on a simulator. This is 'driven' by one of the car's future drivers at a variety of simulated racetracks, depending on what we want to test - the construction or the compound, for example. We have an optimal correlation between the track and the simulator, which is what enables us to carry out such coherent development work virtually. The approach saves not only time and money, but also CO2 emissions. \nFrom the virtual development phase to track-testing\nThe virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as Record ahead of its first physical track run at the Ladoux Technology Center near Clermont-Ferrand, France. This extraordinary machine enables tires to be tested statically and dynamically, as if they were lapping a real circuit. \nRecord takes the form of a three-meter-diameter cylinder inside which a mechanical arm presses the tire against the asphalt-lined wall. 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michelin guide explore with passion with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans media magazine explore guide michelin guide rouge the michelin guide explore with passion michelin explore 2 the michelin guide explore with passion video with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans committed to offering high quality hotel and restaurant recommendations it provides exceptional experiences worldwide a reference for travelers since 1900 xwfgpnx1pq8 16x9 established by the michelin brothers in 1900 the michelin guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road in order to offer higher quality restaurant and hotel recommendations in 1933 the famous inspector profession was created anonymity independence expertise and curiosity are an integral part of the inspectors dna renowned for its methodology the michelin guide has expanded worldwide with more than 40 destinations always seeking the exceptional hotels are selected to guarantee unforgettable experiences the michelin key now distinguishes establishments in which the michelin guide selection teams stay anonymously the michelin guide spotlights eateries which place an onus on local gastronomy awarded with a bib gourmand one two or three michelin stars or a michelin green star we wish to recognize the work of talented professionals who are as committed as they are enthusiastic and who often remain hidden from view 3ruobigbjr0 16x9 inspectors inspectors their independence and anonymity are often the subject of speculation the michelin guide inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide boasting unstoppable curiosity and unique expertise they travel the world searching for the extraordinary above all else they are passionate individuals capable of grasping the immense diversity of the global culinary landscapes flavor explorers they assess restaurants according to 5 universal criteria the quality of ingredients the mastery of culinary techniques the harmony of flavors the chef s personality conveyed in dishes and consistency across different visits they dress as regular customers use an alias to book a table and order and pay their own bill in order to ensure an objective experience an inspector is above all a professional with over a decade s worth of experience and expert knowledge about global gastronomy world cuisine has no secrets for their well honed palate xi1bhknxb 4 16x9 in a nutshell inspectors are extremely curious inveterate gourmets and gastronomy lovers they are individuals who are driven by the same passion who work to keep the guide s annual selections up to date with their unique methodology they ensure that an accolade has the same value in tokyo san francisco and paris a word from our inspectors we try to understand the lifestyle of inhabitants in order to grasp their tastes and culinary traditions this enables us to make good recommendations a good dish should leave a lasting impression when the chef adds a touch of uniqueness the dish is enhanced it is this kind of personal distinction that can turn a very good dish into a memorable one when dishes are presented they should resound with diners while leaving room for their imagination hotels restaurants live the extraordinary since its creation the michelin guide has envisaged restaurants as destinations in their own right special places where people go to share unforgettable experiences we have decided to extend this specialized and passionate approach to hospitality in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide japanese ryokans parisian palaces and peruvian haciendas the promise of something unique and exceptional is part of the michelin guide s dna and extends to its hotel offering this independent selection is the result of up to date know how and consciously adopted bias which places an onus on uniqueness and the character of hotels as well as the level of comfort and service they offer aaa youtube video ftopxw zxc8 michelin s expertise is expanding to offer travelers a comprehensive experience the michelin key is becoming one of the guide s major accolades showcasing excellence in hospitality after 4 years of preparatory work more than 5 000 hotels can be booked via our digital tools in some 120 countries it is a chance for travel fans to share an unforgettable experience the selection sheds light on the boldest hotels based on five criteria the contribution to the local experience architectural excellence and interior design quality and regularity of service singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid the guide s experts are already searching for gems to offer you a memorable stay from restaurant expertise to curating extraordinary hotels 4ffm6iirwii 16x9 image our selections on our innovative platforms with the very best in terms of booking and support services planning a stay a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant available free of charge and worldwide on the michelin guide website and mobile app the hotel selection is continually updated by our experts durable the michelin guide a sustainable gastronomy player inspired by the michelin group s strong ambitions in terms of sustainability the michelin guide is committed to promoting the gastronomy players of tomorrow by keeping an eye on restaurant professionals and their sensitivity to current environmental challenges the michelin guide hopes to shine a light on this commitment image promoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the guide s most important tasks chefs worldwide are pooling their talent and are proposing new and more responsible ways of perceiving gastronomy they are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices in 2020 the michelin guide added the michelin green star to its list of distinctions the green star promotes committed restaurants who implement concrete steps to foster environmental awareness the guide is lending its expertise to identify these creative minds who care about sustainable cuisine the michelin green star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy in 2024 with almost 400 restaurants awarded a green star worldwide combining gastronomy and sustainable development has never been as delicious we must bring about an overhaul of our food system making it healthier and more sustainable massimo bottura chef osteria francescana modena 3 stars in the michelin guide italy 2024 communautes the michelin guide its communities the appealing michelin guide print version is now supplemented by a digital ecosystem to enable gourmets and travelers worldwide to keep abreast of all the guide s latest news and to discuss live with over 5 million passionate foodies interviews portraits videos the michelin guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets for professionals this is a wonderful opportunity to gain international visibility as well as a chance to encounter peers from overseas and to interact with them curious travelers or enlightened gourmets we offer consumers handy digital tools to keep up to date with all the michelin guide s news and also to facilitate their own discovery experience on our website and free mobile app you ll find all our hotel and restaurant selections available to book for an absolutely unique and memorable gastronomic and or accommodation experience in just a few clicks the michelin guide continues to forge its own path and to grow alongside partners who share the same values of excellence passion and authenticity destination promotion organizations major players from the gastronomy and restaurant industry all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape without compromising on our unique methodology and independence media magazine explore guide michelin explore page public media the michelin guide explore with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans"],"searchSummary":[0,"\nWith its iconic red cover, the MICHELIN Guide has always been a guarantee of exceptional restaurants and hotels for epicureans. \n\nCommitted to offering high-quality hotel and restaurant recommendations, it provides exceptional experiences worldwide. \nEstablished by the Michelin brothers in 1900, the MICHELIN Guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road. In order to offer higher quality restaurant and hotel recommendations, in 1933 the famous ‘inspector’ profession was created. Anonymity, independence, expertise and curiosity are an integral part of the inspectors’ DNA.\nRenowned for its methodology, the MICHELIN Guide has expanded worldwide, with more than 40 destinations.\nAlways seeking the exceptional, hotels are selected to guarantee unforgettable experiences. The MICHELIN Key now distinguishes establishments in which the MICHELIN Guide selection teams stay anonymously. The MICHELIN Guide spotlights eateries which place an onus on local gastronomy, awarded with a Bib Gourmand, one, two or three MICHELIN Stars, or a MICHELIN Green Star. We wish to recognize the work of talented professionals, who are as committed as they are enthusiastic, and who often remain hidden from view. \nTheir independence and anonymity are often the subject of speculation. The MICHELIN Guide Inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide. Boasting unstoppable curiosity and unique expertise, they travel the world searching for the extraordinary. \nAbove all else they are passionate individuals, capable of grasping the immense diversity of the global culinary landscapes. Flavor explorers, they assess restaurants according to 5 universal criteria: the quality of ingredients, the mastery of culinary techniques, the harmony of flavors, the chef’s personality conveyed in dishes and consistency across different visits. \nThey dress as regular customers, use an alias to book a table and order and pay their own bill, in order to ensure an objective experience. An inspector is, above all, a professional with over a decade’s worth of experience and expert knowledge about global gastronomy. World cuisine has no secrets for their well-honed palate. \n \nIn a nutshell, inspectors are extremely curious, inveterate gourmets and gastronomy lovers. They are individuals who are driven by the same passion, who work to keep the Guide’s annual selections up to date. With their unique methodology, they ensure that an accolade has the same value in Tokyo, San Francisco and Paris. \nA word from our inspectors\n”We try to understand the lifestyle of inhabitants, in order to grasp their tastes and culinary traditions. This enables us to make good recommendations.”\n\n“A good dish should leave a lasting impression. When the chef adds a touch of uniqueness, the dish is enhanced. It is this kind of personal distinction that can turn a very good dish into a memorable one.” \nSince its creation, the MICHELIN Guide has envisaged restaurants as destinations in their own right: special places where people go to share unforgettable experiences. We have decided to extend this specialized and passionate approach to hospitality, in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide.\nJapanese Ryokans, Parisian palaces and Peruvian haciendas, the promise of something unique and exceptional is part of the MICHELIN Guide’s DNA, and extends to its hotel offering. This independent selection is the result of up-to-date know-how and consciously adopted bias, which places an onus on uniqueness and the character of hotels, as well as the level of comfort and service they offer. \nMichelin’s expertise is expanding, to offer travelers a comprehensive experience. The Michelin Key is becoming one of the Guide’s major accolades, showcasing excellence in hospitality. After 4 years of preparatory work, more than 5,000 hotels can be booked via our digital tools, in some 120 countries. It is a chance for travel fans to share an unforgettable experience.\nThe selection sheds light on the boldest hotels, based on five criteria: the contribution to the local experience, architectural excellence and interior design, quality and regularity of service, singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid.\nThe Guide’s experts are already searching for gems to offer you a memorable stay.  \nOur selections on our innovative platforms\nWith the very best in terms of booking and support services, planning a stay, a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant.\nAvailable free of charge and worldwide, on the MICHELIN Guide website and mobile app, the hotel selection is continually updated by our experts.  \nInspired by the MICHELIN Group’s strong ambitions in terms of sustainability, the MICHELIN Guide is committed to promoting the gastronomy players of tomorrow. By keeping an eye on restaurant professionals and their sensitivity to current environmental challenges, the MICHELIN Guide hopes to shine a light on this commitment.  \nPromoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the Guide’s most important tasks. Chefs worldwide are pooling their talent, and are proposing new and more responsible ways of perceiving gastronomy.\nThey are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices. \nIn 2020, the MICHELIN Guide added the MICHELIN Green Star to its list of distinctions. The Green Star promotes committed restaurants who implement concrete steps to foster environmental awareness. The Guide is lending its expertise to identify these creative minds who care about sustainable cuisine.\nThe MICHELIN Green Star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy. \nIn 2024, with almost 400 restaurants awarded a Green Star worldwide, combining gastronomy and sustainable development has never been as delicious. \n\nWe must bring about an overhaul of our food system; making it healthier and more sustainable. \nThe appealing MICHELIN Guide print version is now supplemented by a digital ecosystem, to enable gourmets and travelers worldwide to keep abreast of all the Guide’s latest news and to discuss live with over 5 million passionate foodies.  \nInterviews, portraits, videos… the MICHELIN Guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets. For professionals, this is a wonderful opportunity to gain international visibility, as well as a chance to encounter peers from overseas and to interact with them. \nCurious travelers or enlightened gourmets, we offer consumers handy digital tools to keep up-to-date with all the MICHELIN Guide’s news, and also to facilitate their own discovery experience. On our website and free mobile app, you’ll find all our hotel and restaurant selections available to book. For an absolutely unique and memorable gastronomic and/or accommodation experience in just a few clicks.  \nThe MICHELIN Guide continues to forge its own path and to grow alongside partners who share the same values of excellence, passion and authenticity. Destination promotion organizations, major players from the gastronomy and restaurant industry… all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape, without compromising on our unique methodology and independence.   "],"imageIds":[1,[[0,"clsyh0be80wz013lqblet76w0"]]],"imageFields":[0,{"cllkorv4j2itf0tks0lorcl39":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}],"clsyh0be80wz013lqblet76w0":[0,{"top":[0,0],"left":[0,0],"width":[0,1920],"height":[0,1080],"x":[0,47],"y":[0,75]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/explore-guide-michelin"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine 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cataroux parc cataroux michelin explore 3 parc cataroux video from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project florent menegaux president of the michelin group innovation innovation in all shapes and sizes jean philippe ollier director parc cataroux youtube video orro8yc2zoq youtube video v8df 7clay youtube video nxgwnztvesw youtube video qtphejvuegu histoire a heritage site with real character tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural 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cataroux parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development media magazine parc cataroux parc cataroux parc cataroux michelin explore 3 parc cataroux video parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development the project offers further proof of michelin s strong attachment to the city and region where it was founded from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project the way the project addresses economic human and environmental challenges is conducive to new forms of collaboration it is supported by public authorities and high level private sector stakeholders michelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep michelin s history alive and give a new lease of life to the cataroux district no single stakeholder can address the collective challenges the world is facing in the same way no project can be tackled without factoring in all its economic social or environmental impacts parc cataroux illustrates this dual imperative of collaboration between the public and private sector which is now a requisite for the benefit of civil society as a whole florent menegaux president of the michelin group the parc cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future the auvergne rhône alpes region clermont auvergne metropolitan area and many other public and private partners notably the crédit agricole centre france bank have joined forces on this ambitious project parc cataroux is the embodiment of michelin s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone s benefit it is being built for people of all ages and from all walks of life who will come there to work and play live and learn it reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies environmentally friendly by design parc cataroux will prioritize innovation and future technology to protect the earth s resources and fight global warming innovation innovation in all shapes and sizes innovation is part of the cataroux site s lifeblood and is integral to the parc cataroux concept underpinning a valuable and sustainable contribution to the development of clermont ferrand and its region parc cataroux will also reshape the future of an entire district and the living environment of its residents jean philippe ollier director parc cataroux youtube video orro8yc2zoq the collaborative innovation hub cih the cih is a unique space covering a surface area of almost 20 000 m2 designed for coworking and coliving with about a hundred rooms and studio apartments it will foster collaboration and the cross fertilization of ideas to speed up the emergence of promising projects in the impact economy a catalyst for ideas it will contribute to boosting entrepreneurship and the creative dynamic of the auvergne rhône alpes region by bringing together innovators and promoting synergy and initiatives youtube video v8df 7clay the sustainable materials center smc sustainable innovation the sustainable materials center is a response to the needs of both michelin and the local area it is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy it also offers bespoke support to companies start ups or research institutes to help them grow their business the hub offers top notch services for its customers including an analytical chemistry platform a process simulation offer and an engineering platform as of june 2022 the company carbios which specializes in the organic recycling of plastic pet set up in 10 000 m2 of redeveloped units followed in june 2024 by bobine a young cleantech start up with a breakthrough innovation in the plastic recycling market by 2030 capacity will have tripled enabling the creation of 700 jobs and the support of around twenty start ups in the pre industrialization phase youtube video nxgwnztvesw the manufacture des talents a new approach to learning the manufacture des talents or talent campus is a vocational training and upskilling center which people for today and tomorrow s jobs created in collaboration with a number of prestigious partners schools universities businesses local government agencies etc it includes in particular the hall 32 school of excellence an exemplary establishment which is already training students for careers in industry the manufacture des talents offers a unique and innovative learning experience to help people keep pace with the changing world of work helping them acquire new skills and adapt it fosters peer to peer exchanges hands on experience and immersion open to everyone it delivers lifelong training so that people can exploit their full potential reflecting a longstanding commitment at michelin to promote social progress and innovation it contributes to equal opportunities and inclusion youtube video qtphejvuegu les pistes district urban innovation les pistes district forms the gateway to the city it covers a total of 10 hectares with 58 000 m2 of surface area and 79 000 m2 of floor area michelin s dream is to convert this district into a prime regional tourist destination as well as an attractive inclusive place to live open to the entire population of clermont ferrand and the surrounding area the gateway to the town this district extends over 10 hectares boasting 58 000 m2 of ground floor area and 79 000 m2 of additional storeys michelin has a dream for this les pistes district in order to make it a cutting edge regional tourism destination and a living space that is attractive friendly inclusive and open to the entire population of the clermont metropole an emblematic industrial heritage site the urban renovation of this historic district scheduled for 2027 will represent a considerable effort on the part of all stakeholders both public and private over and above its architectural scope the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community histoire a heritage site with real character for a century the michelin site at cataroux had a significant impact on the history and development of the city and the region embodying innovation and technological progress as well as an even loftier ambition michelin s desire to make a positive social and societal contribution to its environment far surpassing its industrial role tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development"],"searchSummary":[0,"\nParc Cataroux: an ambitious project designed to convert Michelin’s historic industrial site into an innovation-friendly district, driving economic, social and cultural development. \nThe project offers further proof of Michelin's strong attachment to the city and region where it was founded.  \nThe way the project addresses economic, human and environmental challenges is conducive to new forms of collaboration. It is supported by public authorities and high-level private sector stakeholders. \nMichelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep Michelin’s history alive and give a new lease of life to the Cataroux district.  \nNo single stakeholder can address the collective challenges the world is facing. In the same way, no project can be tackled without factoring in all its economic, social or environmental impacts. Parc Cataroux illustrates this dual imperative of collaboration between the public and private sector - which is now a requisite - for the benefit of civil society as a whole.  \nThe Parc Cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future. \nThe Auvergne-Rhône-Alpes Region, Clermont Auvergne Metropolitan Area and many other public and private partners, notably the Crédit Agricole Centre France bank have joined forces on this ambitious project. \nParc Cataroux is the embodiment of Michelin’s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone’s benefit. It is being built for people of all ages and from all walks of life who will come there to work and play, live and learn. \nIt reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies. Environmentally-friendly by design, Parc Cataroux will prioritize innovation and future technology to protect the earth’s resources and fight global warming.  \nInnovation is part of the Cataroux site’s lifeblood and is integral to the Parc Cataroux concept, underpinning a valuable and sustainable contribution to the development of Clermont Ferrand and its region. Parc Cataroux will also reshape the future of an entire district and the living environment of its residents.  \nThe Collaborative Innovation Hub (CIH) \n\nThe CIH is a unique space covering a surface area of almost 20,000 m2. designed for coworking and coliving with about a hundred rooms and studio apartments. It will foster collaboration and the cross-fertilization of ideas to speed up the emergence of promising projects in the impact economy. \nA catalyst for ideas, it will contribute to boosting entrepreneurship and the creative dynamic of the Auvergne-Rhône-Alpes Region by bringing together innovators and promoting synergy and initiatives.  \nThe Sustainable Materials Center (SMC): sustainable innovation \nThe Sustainable Materials Center is a response to the needs of both Michelin and the local area. It is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy. It also offers bespoke support to companies, start-ups or research institutes to help them grow their business. The hub offers top-notch services for its customers including an analytical chemistry platform, a process simulation offer and an engineering platform. \nAs of June 2022, the company Carbios, which specializes in the organic recycling of plastic (PET) set up in 10,000 m2 of redeveloped units,followed in June 2024 by bobine, a young Cleantech start-up with a breakthrough innovation in the plastic recycling market. \nBy 2030, capacity will have tripled, enabling the creation of 700 jobs and the support of around twenty start-ups in the pre-industrialization phase. \nThe Manufacture des Talents: a new approach to learning \nThe Manufacture des Talents or Talent Campus is a vocational training and upskilling center which people for today - and tomorrow’s - jobs. Created in collaboration with a number of prestigious partners (schools, universities, businesses, local government agencies etc.), it includes in particular the Hall 32 school of excellence, an exemplary establishment which is already training students for careers in industry. \nThe Manufacture des Talents offers a unique and innovative learning experience to help people keep pace with the changing world of work, helping them acquire new skills and adapt. It fosters peer-to-peer exchanges, hands-on experience and immersion. Open to everyone, it delivers lifelong training so that people can exploit their full potential, reflecting a longstanding commitment at Michelin to promote social progress and innovation. It contributes to equal opportunities and inclusion.  \n“Les Pistes” district: urban innovation \n“Les Pistes” district forms the gateway to the city. It covers a total of 10 hectares with 58,000 m2. of surface area and 79,000 m2 of floor area. Michelin’s dream is to convert this district into a prime regional tourist destination as well as an attractive, inclusive place to live, open to the entire population of Clermont-Ferrand and the surrounding area. \nThe gateway to the town, this district extends over 10 hectares, boasting 58,000 m2 of ground floor area, and 79,000 m2 of additional storeys. Michelin has a dream for this “Les Pistes” district, in order to make it a cutting-edge regional tourism destination and a living space that is attractive, friendly, inclusive, and open to the entire population of the Clermont metropole. An emblematic industrial heritage site, the urban renovation of this historic district, scheduled for 2027, will represent a considerable effort on the part of all stakeholders, both public and private. Over and above its architectural scope, the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community.  \nFor a century, the Michelin site at Cataroux had a significant impact on the history and development of the city and the region, embodying innovation and technological progress as well as an even loftier ambition: Michelin’s desire to make a positive social and societal contribution to its environment, far surpassing its industrial role. "],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/parc-cataroux"],[0,"/en/media/magazine/parc-cataroux"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"imageIds":[1,[[0,"clq3jtzcx4n0w0tkrbgdb90m2"]]],"imageFields":[0,{"clq3jtzcx4n0w0tkrbgdb90m2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/parc-cataroux"],"_children":[1,[]]}],[0,{"_id":[0,"clple55aq29i90tnpfg6c3503:en:published"],"aposDocId":[0,"clple55aq29i90tnpfg6c3503"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:49:48.861Z"],"slug":[0,"/media/magazine/michelin-and-the-all-sustainable-tire"],"title":[0,"Michelin and the all sustainable tire"],"intro":[0,{"content":[0,"<p><strong><span>Michelin is responding to the climate emergency by pledging to design and mass produce all sustainable tires by 2050. But what actually is a sustainable tire?</span></strong><span> &nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clple3yz229800tlm1uk380zt"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn41r7103je13o959jc6b3t"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn41wen0056356ou6pkc79h"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>For Michelin, using sustainable - recycled or renewable bio-based - materials in its tires still does not make them all sustainable; tires need to </span><strong><span>have as little impact as possible on the environment throughout their entire lifecycle</span></strong><span>. All sustainable tires must be designed for longlasting performance from the first mile until the tread wear limit so as to use less materials and energy and avoid having to replace tires too early. All sustainable tires must offer the same - if not better - safety performance than today’s tires. Lastly, all sustainable tires must be suitable for mass production, not just available in small quantities or in particular models. &nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn41ylh005h356oz3qxe3ry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clple8pis290q0tma4ka80hks"],"cursor":[0,true],"title":[0,"Towards an all sustainable tire"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr65z9jeend50tj24zoj9flp"]]],"imagePreviewFields":[0,{"clr65z9jeend50tj24zoj9flp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clple8piw290r0tma0b0794uv"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=dluWZgQ32j0"],"title":[0,"Towards all sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/dluWZgQ32j0/hqdefault.jpg"]}],"title":[0,"Vers un pneu durable"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clple96r30036356c3bwsgb84"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clple9kyd003q356cz6j93zos"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"FLORENT MENEGAUX"],"jobTitle":[0,"Chief Executive Officer of the Michelin Group"],"textarea":[0,{"content":[0,"<p><em><span>Making our tires fully sustainable is certainly one the main challenges we face! But who better than Michelin to find the right solution?</span></em><span>&nbsp;</span></p><p></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clp17lhqh1z150to7avbrgp8s"]]],"imageFields":[0,{"clp17lhqh1z150to7avbrgp8s":[0,{"top":[0,190],"left":[0,0],"width":[0,760],"height":[0,760],"x":[0,56],"y":[0,45]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpleaf1y0093356cp9vvibm4"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Lifecycle analysis: an essential step"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><strong><span>For Michelin, designing an all sustainable tire means reducing its environmental and social impact based in particular on the lifecycle analysis from tire design through to its manufacture, transportation, use and recycling. &nbsp;</span></strong></p>"]}],"action":[0,{"_id":[0,"clsewwune1wgd14ic7ccx9egi"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpleb7hm009t356cim5y336k"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clplec63x29ho0tlm68xnboar"],"cursor":[0,true],"title":[0,"From life cycle assessment to an all sustainable tire?"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"cljwmfpn42zhz0titddb02p62"]]],"imagePreviewFields":[0,{"cljwmfpn42zhz0titddb02p62":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clplec63z29hp0tlm6f0j6hn1"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=kul-46mYPFQ"],"title":[0,"Lifecycle of a sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/kul-46mYPFQ/hqdefault.jpg"]}],"title":[0,"Des pneus plus respectueux de l'environnement à chaque étape de leur cycle de vie"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clplecndz00bz356c61gvn5gb"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>The</span><strong><span> use stage</span></strong><span> of a tire alone accounts for between 75% and 90% of the overall environmental impact.  </span></div><p></p><p></p><div><span>Supplying tires which offer top performance from the first mile to the tread wear limit is part of Michelin’s DNA and is one of its competitive advantages thanks to its know-how in materials and tread design. In Europe alone, 128 million* tires and 6.6 million* tonnes of CO</span><sub><span>2</span></sub><span> emissions would be saved if all tires were used right down to the legal wear limit of 1.6 mm**.  &nbsp;&nbsp; &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In fact, for more than 30 years now, Michelin has been systematically improving the rolling resistance of its tires, making a major contribution to saving energy and money. Tire rolling resistance accounts for the equivalent of one full tank of fuel out of five.  &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In the</span><strong><span> design</span></strong><span> stage, Michelin uses virtual testing to speed up tire development. A pioneer in modeling and simulation systems, Michelin is capable of simulating tire behavior in the most extreme situations. This means fewer prototypes and tests, thereby saving on CO</span><sub><span>2</span></sub><span> emissions. Michelin used simulation technology to develop certain recent lines (Pilot Super Sport, Pilot Sport Cup) for manufacturers like Ferrari, AMG, Porsche, Corvette, Lexus, Ford Performance, and more. &nbsp; &nbsp;</span></div><div><span>&nbsp;</span></div><p></p><div><span>As for </span><strong><span>manufacturing</span></strong><span>, Michelin has pledged to reduce the environmental impact of its sites and, by 2050, is aiming to achieve net zero CO</span><sub><span>2</span></sub><span> emissions for all its plants*, zero impact on water availability in the areas where it operates and the total elimination of solvents in the tire production process. </span></div><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwung1wge14ic91jb5yob"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpledxtl00cl356cm8noo7ma"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplefhvk00et356cmt83foje"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cllg8m8hp2xwg0tln7hxdhdmg"]]],"mediaPropertiesFields":[0,{"cllg8m8hp2xwg0tln7hxdhdmg":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Better and alternative transportation is another commitment made by the Group which aims to </span><strong><span>slash CO</span><sub><span>2</span></sub><span> emissions in logistics</span></strong><span> by 15% by 2030 compared to 2018.  To achieve this, Michelin will rely on a local-to-local production strategy. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Lastly, Michelin is investing in regenerating the materials used in tires and re-injecting them into new tire production by actively contributing to developing the </span><strong><span>recycling</span></strong><span> sector and fostering the emergence of disruptive technologies in collaboration with various partners. &nbsp;&nbsp;</span></div></td></tr></tbody></table><p><span>&nbsp;</span></p><table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>* Data taken from an Ernst &amp; Young report “Planned obsolescence is not inevitable” - May 2017</span></em><span> &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>** conditional upon uniform tire wear and compliance with tire manufacturers’ and automotive manufacturers’ recommendations.</span></em><span> </span><em><span>If in doubt, consulted a specialist. Ministerial order of 18/09/1991 amending the order of 29/07/1970 regarding the characteristics and conditions of use of vehicles and their trailers, Official Journal of 08/10/1991.</span></em><span> &nbsp;&nbsp;</span></div></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgf14ic5jyx5sla"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clplegxeo00h8356caqg13iiu"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Integrating renewable or recycled materials without compromising on performance"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Of course, a \"sustainable tire\" cannot be conceived without the use of renewable or recycled materials. To date, there are no guidelines or regulations governing this term. In order to place the environmental cursor as high as possible, Michelin considers that a material is only truly sustainable if it is recycled or renewable over a human lifetime.&nbsp;</span></div><p></p><p></p><div><span>One of the major challenges is to find alternatives to the components currently used in tyres, which do not impair tire quality or performance, particularly in terms of safety.&nbsp;</span></div><p></p><p></p><div><span>Michelin can leverage its extensive know-how in high-tech materials (3,678 material-related patents filed at the end of 2021). The Group is also investing in startups and concluding multiple partnerships with innovative companies: Pyrowave (r-styrene), Carbios (r-PET), Enviro (rCB etc.) in order accelerate disruptive technology. Michelin pays close attention to its sourcing and has been evaluating supplier CSR performance for more than ten years now. At the end of 2022, 87% of its main suppliers were in compliance with the standards laid down by the Group. </span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgg14icftrjdbwc"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplehwch00i5356c3syroyby"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Renewable or recycled materials, according to Michelin"],"content":[0,{"content":[0,"<ul><li><p><strong>Recycled materials:&nbsp;styrene regenerated from waste polystyrene (yoghurt pots, food trays, packaging, etc.), textiles regenerated from PET* waste (plastic bottles, dispensers, etc.), carbon black recycled from end-of-life tires.&nbsp;&nbsp;</strong></p></li><li><p><strong>Renewable materials:&nbsp;natural rubber from a responsible industry, butadiene (or bio-butadiene), products made from biomass (plant waste).&nbsp;</strong></p></li></ul><p></p><p><strong>*PET : Polyéthylène Téréphtalate</strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrgizv9u005c356gn851ebw8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpleigv529wz0tnp9wxrh2n2"],"cursor":[0,true],"title":[0,"Fact Checking Division: renewable or recycled materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr660knlenit0tlvfbg8edm5"]]],"imagePreviewFields":[0,{"clr660knlenit0tlvfbg8edm5":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpleigv729x00tnpchr38xtb"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=UBcV7oEXHhc"],"title":[0,"Fact Checking Division Episode 2: Sustainable materials"],"thumbnail":[0,"https://i.ytimg.com/vi/UBcV7oEXHhc/hqdefault.jpg"]}],"title":[0,"Fact Checking Division Ep 2 : Sustainable materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpleir6300kb356c48kfw7hn"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>Scaled-up production </span></strong><span> &nbsp;</span></h2><p style=\"text-align: justify\"></p><p><span>Michelin factors in the environmental impact of its tires at each stage of their lifecycle but also ensures that industrialization can be scaled-up so that everyone can benefit.  &nbsp;</span><br><span>The idea is not to make a splash with a show tire.  &nbsp;</span></p><p><span>At the end of 2022, Michelin presented car and bus tires homologated for road use containing 45% and 58% renewable and recycled materials respectively. The technology used will be transposed onto the tires arriving on the market in 2025.  &nbsp;</span></p><p><span>For the 2023 season, Michelin supplied tires for the world MotoE™ championship containing 52% of renewable and recycled materials and capable of reaching track speeds of 250 km/h. Another example is the Mission H24 hydrogen prototype and the Porsche GT4 ePerformance fitted with tires containing 63% renewable and recycled materials. &nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsewwunl1wgh14ic5q7f8tk1"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplekhro00li356ce6bbow6p"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"primary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplep8u60147356c92p7tsn5"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpleo04c29td0tlm5xuy8vhf"]]],"mediaPropertiesFields":[0,{"clpleo04c29td0tlm5xuy8vhf":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>Dream or reality? For Michelin, creating a fully sustainable tire may seem pretty ambitious but it is definitely within our capabilities. Over and beyond its alternative holistic approach based on lifecycle analysis, the Group can count on many other advantages: unique expertise in materials, an R&amp;D powerhouse with as many as 6,000 engineers, researchers, chemists and developers across several continents as well as high-level experience in Motorsports, a proving ground for sustainable innovations. 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The role of the MIL is to invent, nurture and incubate the products and services of the future and then prepare them for large-scale commercialization.&nbsp;</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp8jj4i21i7h0tlfeaj8emwc"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn3j40d03e413ove02h6h7n"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3j8tj003n356o03fof7ft"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Michelin has always sought to leverage its know-how, in particular in materials, for uses beyond its core business, tires. As early as 1900, Michelin was producing maps and guides. By 2030, Michelin would like to see a third of its sales come from non-tire-related markets.&nbsp; To achieve this, the Group has long been investing in hydrogen (Symbio), high-tech materials (FCG), e-commerce (Blackcircles.com, Allopneus.com), digital apps (Viamichelin, BookaTable), simulation (Canopy) and 3D printing (AddUp). However, external growth is not the only way of reaching this aim.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>In 2014, Michelin created an internal incubator (IPO) which morphed several years later into the Michelin Innovation Lab, an intrapreneurship program.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The Michelin Innovation Lab has set itself three main goals - and is open to ideas from all sources to achieve them: create value by exploring new business areas in the Group’s strategic domains, reveal the potential of employees and lastly, encourage a spirit of experimentation across the entire company. &nbsp;</span></div><p></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3jbd9003y356oepdmu194"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clr7t42030027356f55232bpd"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-quote-large.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,"Vice-President, Michelin Innovation Lab"],"textarea":[0,{"content":[0,"<p><em><span>The MIL’s role is to detect and support new internal projects liable to boost Group growth in the medium to long term.</span></em></p>"]}],"isImageSquaredFormat":[0,true],"action":[0,{"_id":[0,"clr7t5d9afura0tj2hgsb8iol"],"enableAction":[0,false],"external":[0,true],"label":[0,""],"href":[0,null],"metaType":[0,"object"],"scopedObjectName":[0,"widget.block-card-quote-large.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"imageIds":[1,[[0,"clrau6d8a179z0tk7edj290t6"]]],"imageFields":[0,{"clrau6d8a179z0tk7edj290t6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clr7t5fwz008g356fy7shpoef"],"metaType":[0,"widget"],"type":[0,"block-card-quote-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<div><span>The MIL reports to the Innovation and Partnerships Corporate Direction (DCIP). It is a micro-organization consisting of about ten coaches who work with initiative owners. Four MILs are already up and running: one in Europe (Clermont-Ferrand), one in the US (Greenville), one in China (Shanghai) and the most recent in India (Pune). Most of these organizations are outside Michelin premises so that they can operate more independently.&nbsp;</span></div><p></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7t60ob0091356fg7cnhvkz"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"From the spark of an idea to a fully-fledged business"],"textarea":[0,{"content":[0,"<div><span>Ideation is the starting point at the MIL. Ideas can come from all sides in a multinational like Michelin - employees, business lines, partners, customers etc. Michelin employees can submit their ideas on a collaborative digital platform called NewBiz.</span></div><p></p><p><span>The candidates pitch their project to a jury of middle managers. If it is validated, it is taken on by the Michelin Innovation Lab which manages the proof-of-concept stage lasting roughly three months. Next, the employee refines their project and business plan with the help of a coach before submitting it to a second jury, made up this time of corporate decision-makers in a position to finance the project. If this second pitch is approved, the employee leaves their job (but not the Michelin company) to devote themselves to their initiative full time. They become an intrapreneur and can benefit from training leading to certification.&nbsp;</span></p><p></p><p><span>The project then enters its incubation phase. A “kick-off” budget is attributed to the project to allow the intrapreneur to explore the idea for about 18 months. The first step is to gather sufficient information for the sponsor to agree to continue funding the project. The aim is to quickly demonstrate the desirability, feasibility and economic viability of the initiative. The project team gradually takes shape; staff are hired and a growth strategy is defined.&nbsp;&nbsp;</span></p><p></p><p><span>And if all goes to plan, there will come a time when the project is mature enough to scale up to become a fully-fledged business.&nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsvnla672wjf12hna2b71ld7"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrav10z900er356kifrvyg9y"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clr7uhlsm010d356fx56as2gn"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,""],"textarea":[0,{"content":[0,"<p><em><span>Failure is inevitably part of our philosophy. Our method is based on derisking and halting an initiative is never a bad thing. The intrapreneur always learns something from this experience. We are proud of our achievements, some of which have excellent perspectives for growth. Michelin Innovation Lab is above all an exciting human adventure!</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[]],"imageFields":[0,{}]}]]],"anchorId":[0,""],"_id":[0,"clr7ui11y010o356fpj6ez8a6"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Collaborative and open innovation"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><p><span>The Michelin Innovation Lab relies on collaborative innovation and collective intelligence. Thanks to a platform called NewBiz, people in different business lines and in different countries can submit ideas. Innov’Up Challenges encourage Group employees to come up with ideas for new products and services during campaigns launched by the business entities.&nbsp;</span></p><p></p><p><span>Open Innovation also fuels the Michelin Innovation Lab via a network of external partners (researchers, students, start-ups, consortia etc.)&nbsp; boosting the Group’s capacity to facilitate the emergence of new ideas; adding to its know-how and diversifying the source of innovations. The Michelin R&amp;D department works closely with three university labs in Clermont-Ferrand in FactoLab, under the auspices of the French National Center for Scientific Research CNRS. ChemistLab is a joint laboratory operated by Michelin and two Lyon universities tasked with developing new generations of elastomers. Michelin coordinates the BlackCycle project bringing together seven industrial partners, five research organizations and an innovation hub in a European consortium. The purpose of this project is to develop the circular economy of the tire.&nbsp;</span></p><p></p><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsvnla682wjg12hn2pin0c1t"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7upchj01cv356fs368z6xi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"ResiCare, Wisamo, Watèa by Michelin… just some of the successful ventures incubated by the MIL"],"textarea":[0,{"content":[0,"<p><span>The MIL was responsible for </span><strong><span>ResiCare</span></strong><span>, a Michelin Group brand which develops and markets a high-performance adhesive resin which is non-toxic and bio-based, for industrial applications. This glue was first used by Michelin in its textile tire reinforcements and in fact, by 2025 80% of the glue used by Michelin should be ResiCare. It has been successfully adopted by the timber industry.&nbsp;&nbsp;</span></p><p></p><p><strong><span>Wisamo</span></strong><span> (Wing Sail Mobility), a wingsail propulsion system designed to contribute to decarbonized maritime shipping is another idea originating in the Michelin Innovation Lab. The inflatable wing, with its telescopic mast steered via a connected interface, offers environmentally-friendly power assistance for merchant ships. Skipper Michel Desjoyaux tested a Wisamo prototype on his own sailing boat, concluding that: “</span><em><span>it’s more than just a wing, it’s a fully automated wind-powered engine</span></em><span>.” Development is going full steam ahead and the Michelin Vannes site has been selected as the manufacturing facility.&nbsp;</span></p><p></p><p><span>Watéa is another good illustration of sustainable mobility. It is a zero-emission all-in-one mobility solution for professional fleets. 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This is a game changer, not only for the automotive industry but also for stakeholders across the board, including Michelin. Already a powerful lever for decarbonizing cities, electromobility is yet another opportunity for the Group to draw on its extensive expertise and its innovation potential in the field of tires and beyond.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clph2mv9n2eer0tm561ogcqcj"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn47yd903rt13o90irl43tg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn482tx0044356oaupjvnnu"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>As early as 1899 Michelin was already developing tires for an electric vehicle - the “Jamais Contente”, the first car to beat the 100 km/h speed record. Since then, from the first radial tires to the MICHELIN Energy Saver tire, Michelin has been innovating non-stop to create tires which reduce CO</span><sub><span>2</span></sub><span> emissions, use a minimum of materials, last longer and reduce carbon footprint. Today, more than ever, sustainable development is the driving force behind Michelin’s mission and its product and service offering.&nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn485q3004f356oybvke7wc"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Pioneer and technological leader in tires for electric vehicles"],"textarea":[0,{"content":[0,"<div><span>Electric vehicles are tough on tires. Battery weight, high torque, regenerative braking, range, low noise level - the need to factor in all these specific EV characteristics means that consumers and automotive manufacturers are increasingly turning their attention to the tires.&nbsp;&nbsp;</span></div><div><span>Higher and higher tire performance is required in terms of lifespan, energy efficiency, load capacity and comfort. 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Michelin has succeeded in increasing the energy efficiency of its passenger car tires by 20% in the past twenty years with no compromise on safety or longevity.</span></p><p><span> </span></p></li><li><p><strong><span>Lifespan</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are synonymous with high torque, regenerative braking and heavy batteries. These factors inevitably influence the lifespan and performance of the tires over time, another field where Michelin has always been a recognized pioneer. According to a test conducted in January 2022 by the German automobile association, Allgemeiner Deutscher Automobil-Club e.V (ADAC), MICHELIN tires wear about 28% less quickly than its competitors’ tires</span></p><p></p></li><li><p><strong><span>Load capacity</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are heavier due to the weight of the batteries. Michelin supplies tires which have the same dimension or a larger diameter but, offer a higher load capacity. Michelin has also launched the Selfseal tire, which repairs itself in the event of a flat, thereby saving on the added weight of a spare tire. &nbsp;</span></p><p></p></li><li><p><strong><span>Noise</span></strong><span>&nbsp;</span></p><p></p><div><span>MICHELIN Acoustic - a polyurethane foam ring - contributes to reducing interior noise caused by the tires, which is a major issue for electric vehicles with their silent engines. &nbsp;</span></div></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clt45msa30yq714ot94u7fnfx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clph36xcs00mm356cn22umxs1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clph3kgcp00ot356c224s1hyc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Scott Clark"],"jobTitle":[0,"Executive Vice President, Automotive, Motorsport, Two-Wheel and Americas Regions – Group Executive Committee member."],"textarea":[0,{"content":[0,"<p><span>Given the performance features and technologies required to manufacture an electric-vehicle premium tire, Michelin has proven to be a key player in this high-growth potential market segment.</span></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm7hco311k1c0tjt4som0bsg"]]],"imageFields":[0,{"clm7hco311k1c0tjt4som0bsg":[0,{"top":[0,0],"left":[0,0],"width":[0,668],"height":[0,668],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clph3lj4300qp356csg8q1jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin - a trusted partner"],"textarea":[0,{"content":[0,"<div><span>Over and above actual tire performance, Michelin is committed to limiting the impact of its products throughout their entire lifecycle. 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technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 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s innovation is taking up the challenge of electromobility in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022 media magazine michelin s innovation is taking up the challenge of electromobility michelin s innovation is taking up the challenge of electromobility default pioneer and technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022"],"searchSummary":[0,""],"imageIds":[1,[[0,"cljya90m64f7s0tlu2o9y46nm"]]],"imageFields":[0,{"cljya90m64f7s0tlu2o9y46nm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkuud5200dl0iqq8z8s4i5q"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"clg0jop8d25dj0tljbzrzax9w"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],"_children":[1,[]]}],[0,{"_id":[0,"clptmaged1qd90tmv1guk20dj:en:published"],"aposDocId":[0,"clptmaged1qd90tmv1guk20dj"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:51:48.631Z"],"slug":[0,"/media/magazine/michelin-s-360-environmental-approach"],"title":[0,"Michelin’s 360° environmental approach"],"intro":[0,{"content":[0,"<div><strong><span>Michelin is well aware that the future of humankind depends on protecting our planet and conserving its resources and has adopted a holistic approach to reduce its environmental footprint, doing its utmost to operate within the limits of our planet.&nbsp;</span></strong><span>&nbsp;</span></div><div><strong><span>Today, the Group is accelerating its efforts to fulfill by 2050 its \"All-Sustainable\" vision and \"net zero emissions\" commitments, deploying a master concept for environmental stewardship informed particularly by the idea of a circular economy.</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clptm1c351qq60tlrg4lj6ng3"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn44f7b03nr13o976wl07qk"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn44ksm0047356rpzpgjx3w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>The world is facing numerous challenges, massive and urgent, environmental, and societal, in a context where the global population is predicted to reach more than 9 billion in 2050. The planet is in a state of emergency and certain critical thresholds have already been crossed.&nbsp;&nbsp;</span></div><div><span>Respect for the environment is one of the Michelin Group’s core values. Due to the Group’s longstanding commitment to reduce its environmental footprint and follow the precepts of the circular economy, it has been able to develop efficient analytical tools. It leverages its unique innovative power as well as technological partnerships to reduce its impact on our planet.&nbsp;</span></div><div><span>Michelin has defined a three-pronged holistic approach: </span><strong><span>evaluation of its environmental footprint</span></strong><span>, </span><strong><span>eco-design</span></strong><span> and </span><strong><span>tangible action</span></strong><span> and </span><strong><span>clear commitments</span></strong><span> for 2030 or 2050.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn44mlv004i356rerg147fv"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"The French Ministry of Energy Transition gives the following definition:"],"content":[0,{"content":[0,"<p><em><span>“Eco-design is a methodology for designing goods and services that considers environmental outcomes during the design process right from the beginning. It seeks to reduce the environmental impact of products at each stage of their life cycle. It is a multi-step and multidimensional approach taking into account each stage of the life cycle and the various contributing factors (material and energy consumption, release into the natural environment, impact on the climate and biodiversity).”</span></em><span>&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmdim1001k356c4pk8teu8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Evaluation of the environmental footprint"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin analyses the environmental footprint at each stage of the life cycle of a product or service based on sixteen environmental impacts in four main areas: health, climate change, use of fossil-based resources and biodiversity.</span></strong><span>&nbsp;</span></div><p></p><p></p><div><span>Tires are not biodegradable - at least, not yet.&nbsp;</span><strong><span> </span></strong><span>Tire’s grip on the road, which is essential for safe driving, generate wear particles. Tire manufacturing consumes resources such as energy and water and emits CO</span><sub><span>2</span></sub><span> as does tire transportation, use and end-of-life disposal.&nbsp;</span></div><p></p><p></p><div><span>Reducing a tire’s environmental impact requires precise data. Michelin utilizes Life Cycle Assessment (LCA), a powerful tool which evaluates each stage in a product’s life cycle from design through to disposal (raw materials, transportation, manufacture, use and end-of-life processing) based on the sixteen environmental impacts laid down in the method defined by the European Commission (EU2021/2279).&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niv604l113nv75tk4wp8"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptmep780026356cw1kelgaf"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptmsi77004m356cliwkn17q"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"80 %"],"title":[0,"The environmental footprint evaluation"],"description":[0,{"content":[0,"<div><span>Delivered by the life cycle analysis, the environmental footprint evaluation clearly maps the environmental impact of a product, service, or activity at each stage of its life cycle; this makes it possible to prioritize actionable solutions already during the study and design phase. This is where there is scope for action: 80% of a project’s environmental impact is determined upon conception.&nbsp;</span></div><div><span>This approach will be applied to all product and service ranges marketed in 2030.&nbsp;&nbsp;</span></div><div><span>In fact, half of all new tire projects were already subject to life cycle analysis at the end of 2021. And since 2023 it has been the case for all new projects to keep their environmental impact in check.&nbsp;</span></div>"]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,283],"left":[0,242],"width":[0,558],"height":[0,588],"x":[0,53],"y":[0,60]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptmto66006o356cwetjxi30"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Eco-design is rooted in the Group’s innovation strategy"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin considers eco-design to be an excellent framework for innovation providing a driving purpose and logic when seeking environmentally friendly solutions.</span></strong></div><p></p><div><strong><span>&nbsp;&nbsp;</span></strong><span>&nbsp;</span></div><div><span>The LCA articulates with great precision the environmental impact of a tire, a service or an activity. The eco-design approach, which is an integral part of the Group’s strategy, aims to mitigate a tire’s negative aspects while preserving its qualities and ensuring long lasting performance. The quest to reduce any negative environmental impact is factored in throughout the entire life cycle of a product or service, not only during design or manufacturing.&nbsp;</span></div><p></p><p></p><div><span>Eco-design considerations include material and energy consumption, release into the natural environment, climate effects as well as impacts on biodiversity. All negative impacts of the products are carefully studied with a view to finding solutions to mitigate them.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Such an approach may seem rather abstract with its share of graphs, eco-design strategy wheels, percentages, and micro-economic data. But the effects are real and significantly contribute to protecting the environment. The main idea is to design products which have a lower environmental impact with the same performance and without any impact transfer, i.e., improvement on one side, degradation on the other. This can be verified by conducting a comparative environmental analysis between the conventional product or service and the eco-designed equivalent.&nbsp;</span></div><p></p><p></p><div><span>At Michelin, the eco-design process is multi-step, multidimensional and multidisciplinary as many different metiers in the company join forces to improve the design of a product or service.&nbsp;&nbsp;&nbsp;</span></div><p></p><p></p><div><span>&nbsp;<br>Michelin’s goal is for </span><strong><span>all its products and solutions to be eco-designed by 2030.</span></strong><span> The Group has defined a framework in the form of an eco-design charter which has been in force in all its companies since 30 June 2022.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l213nv47fkerdk"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrg5xmpu00vm356m56ggtwim"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tangible decisions driven by eco-design"],"textarea":[0,{"content":[0,"<div><span>Let’s take the example of a MICHELIN PRIMACY 4 tire manufactured in Europe. We have determined that its “use” phase accounts for 84% of its overall environmental impact. Thanks to eco-design tools and data, engineers have singled out three actionable drivers to reduce this figure and boost the energy efficiency of the product, namely optimizing rolling resistance, increasing lifespan, and reducing the rate of wear (abrasion). If the rolling resistance factor is taken as 1, an improvement of 2 kg/t represents an 18-point environmental gain. 30% better abrasion performance adds another five points.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>“Raw materials” account for 13% of the environmental impact. What solutions do we have? Reducing the tire’s weight, substituting recycled or renewable materials for fossil-based raw materials, using low-carbon raw materials and components as well as increasing lifespan and ensuring tires are easier to repair.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l313nv4kkw5xcr"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmwfyn007w356cqybor5nq"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clrg5w64s00vc356mabgu56qq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clrg5vtj00y5u0tp0b8xu8r06"]]],"mediaPropertiesFields":[0,{"clrg5vtj00y5u0tp0b8xu8r06":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Strong environmental commitments"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin’s holistic approach goes even further.&nbsp; It makes it possible to identify the Group’s main environmental impacts and translate them into tangible and ambitious goals for 2030 and beyond.&nbsp; These include global warming, the use of fossil-based resources and the protection of biodiversity.</span></strong><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin combats global warming by setting itself the goal of Net- Zero Emissions by 2050 and contributing to low-carbon mobility.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The growing use of renewable and recycled materials in tires is another challenge to tackle for the Group to conserve natural resources.&nbsp;</span></div><p></p><p></p><div><span>The Michelin Group is also continuing and strengthening its commitment to biodiversity alongside the act4nature international organization to reduce the pressures exerted on nature by its activities and its entire value chain.&nbsp;</span></div><p></p><p></p><div><span>Michelin is one the world’s largest purchasers of natural rubber and is aware that rising global demand can lead to detrimental practices. The Group is therefore working to promote a fair and eco-responsible rubber industry, with the ambition of zero deforestation by bringing the main operators in the sector on board.&nbsp;</span></div><p></p><p></p><div><span>In 2030, all Michelin Group production facilities will uphold their commitment not to use pesticides or herbicides in groundskeeping operations.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Lastly, Michelin is seeking to reduce the impact of its manufacturing sites through four priority programs: water withdrawal, the use of organic solvents, the amount of waste generated, energy consumption and CO</span><sub><span>2</span></sub><span> emissions. Since 2005, manufacturing facilities have been evaluating water consumption in the same way as energy consumption or CO</span><sub><span>2</span></sub><span> emissions.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nivd04l413nvdcc294yu"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptn8bkm00ff356ced7oyhly"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptn99vw00i0356cymidqn5e"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"43 %"],"title":[0,"Michelin has already slashed its water withdrawal by 43% in 15 years."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,174],"left":[0,201],"width":[0,599],"height":[0,697],"x":[0,87],"y":[0,45]}]}]}],[0,{"_id":[0,"clptn9xai00k2356cgchwwvd1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"33 %"],"title":[0,"The Group plans to further reduce water withdrawal by 33% between 2019 and 2030."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,165],"left":[0,177],"width":[0,623],"height":[0,706],"x":[0,83],"y":[0,50]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptnalxc00m4356cdh4xcrhj"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 15 years, Michelin has cut water withdrawal by 43% which represents a saving of 178 million cubic meters, equivalent to the annual household water consumption of 3.3 million people in a country like France. Between 2019 and 2030, Michelin plans to further reduce its water withdrawal by 33%, based on a water stress coefficient for each production site.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group’s strategy and initiatives are aligned with international environmental principles such as the 2015 Paris Accord and it is a signatory of the United Nations Global Compact as well as various calls to step up the fight against global warming. Michelin has joined the Race to Zero campaign and is in favor of the EU Green Deal as well as EU regulations on deforestation-free products.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nixx04l613nv65d79sgo"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptnbbz300p0356chkmz0zef"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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But in the face of the climate emergency, Michelin wants to go a step further with an ambitious decarbonization plan for 2030 and a “net-zero emissions” target for 2050 that are part of the Group’s “All Sustainable” vision.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp9lovor26b20tlfbs5o4lxh"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn4bboy040i13ovakgmbdql"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn4bgnh003x356t0yzoyrsy"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Between 1850 and 2020, the temperature on the earth’s surface rose an average of 1.1°C. And since 1970, the upswing in temperatures has been gathering pace. The Paris Agreement ratified by 194 parties in 2015 plans to contain the increase in temperatures to well below 2°C. However, there is no overlooking the fact that we are not on track to achieve this goal and the latest report by the IPCC (Intergovernmental Panel on Climate Change) is alarming. Its worst-case scenario posits a 4.5°C increase by 2100, with catastrophic consequences for humanity and the environment. </span><strong><em><span>“Every tonne of carbon released into the atmosphere costs human lives,”</span></em><span> stresses Nobel Laureate for Economics, Esther Duflo.</span></strong></div><p></p><p style=\"text-align: justify\"><span>The successive industrial revolutions, economic and demographic growth, and the globalization of the economy have accelerated climate warming. What can we do? Any industrial undertaking will necessarily have an impact on the environment because it needs raw materials and energy to produce, process, transport and sell. The challenge consists, among other things, in reducing our carbon footprint. This means decarbonizing our direct and indirect activities to put the brake on climate warming, without giving up on the idea of producing goods and services that are essential for human progress.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn4bj3d0048356t4hvala9u"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin: environmental trailblazer"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><span>Michelin was far sighted when it brought out its first “green” tire with greater energy efficiency in 1992. Adding silica to the rubber compound lowers rolling resistance, thereby reducing fuel consumption and therefore CO</span><sub><span>2</span></sub><span> emissions. Moreover, in 2002, well before most multinational companies, Michelin published its </span><em><span>Performance and Responsibility Charter</span></em><span>, of which one of the five fundamental principles is respect for the environment.</span></p><p></p><p><span>In 2021, based on its values and convictions, Michelin adopted a strategy to combat climate change, with the firm intention of </span><strong><span>remaining within a 1.5°C temperature increase, aligned with the </span><em><span>Race to Zero</span></em><span> campaign</span></strong><span>, in a completely transparent manner and without carbon offsetting. This commitment is part of the Michelin Group’s “All-Sustainable” approach, which is underpinned by the balance between People - Profit - Planet.</span></p><p style=\"text-align: justify\"><span>Environmental protection is one of the three prongs of this approach and Michelin aims to achieve “net-zero emissions” by 2050. This entails reducing the CO</span><sub><span>2</span></sub><span> emissions generated by its own operations and those of its value chain by 90%, and, in the longer term, preparing for the capture and permanent storage of a volume of CO</span><sub><span>2</span></sub><span> equivalent to the annual residual emissions.</span></p><p style=\"text-align: justify\"><span>This objective accordingly rests on an ambitious decarbonization plan through to 2030, aimed at lowering carbon dioxide emissions from all of its production facilities, logistics operations and supply chain, designing more energy-efficient tires and developing low-carbon mobility through the hydrogen sector... It will complement a policy of protecting resources by incorporating ever-increasing quantities of renewable and recycled materials</span><a href=https://www.michelin.com/"#_ftn1\"><span>[1]</span></a><span> in its tires. There are various ways of tackling this.</span></p><div><br><em><span>Renewable materials are those obtained from natural resources that can be replenished over a short period of time</span></em><strong><em><span>,</span></em></strong><em><span> on a human scale, such as biomass. This necessarily excludes fossil resources (oil, natural gas, coal, etc.) and minerals (according to the American Chemical Society - \"12 Principles of Green Chemistry\"). Recycled materials are those generated by any recovery operation that transforms industrial or post-consumer waste into products, materials or substances. This excludes energy recovery and reprocessed materials used as energy (according to the definition by the EU Waste Framework Directive).</span></em></div><p></p><div></div><p style=\"text-align: justify\"><span>&nbsp;</span></p><p style=\"text-align: justify\"></p><h2><strong><span>Clear objectives</span></strong><span>&nbsp;</span></h2><p></p><p></p><div><span>Michelin’s climate change strategy and decarbonization plan are based on </span><strong><span>targets validated by the Science-Based Targets initiative (SBTi)</span></strong><span>, which was set up by various international bodies (CDP, GC, WRI, WWF and others). The starting point is to measure the organization’s greenhouse gas emissions to calculate its carbon footprint. There are different methodologies serving a common purpose, namely to categorize emissions into three spheres: Scopes 1, 2 and 3.</span></div><p></p><p><span>Scope 1 comprises greenhouse gas emissions (GHG) emitted directly by the company (such as the use of fossil fuels for its industrial processes, heating, etc.). Scope 2 measures indirect GHG emissions stemming from the energy purchased and used by the company. Scope 3 covers all the other indirect emissions, such as purchases of raw materials or services, as well as the use of the products and services sold. </span><strong><span>Scope 3 is not under the company’s direct responsibility, but it is the most comprehensive category and the one with the greatest impact on the environment.</span></strong></p><div><span>&nbsp;&nbsp;</span></div><p></p><p><span>Michelin has carried out </span><strong><span>a thorough analysis of the tire life cycle</span></strong><span>, spanning from the extraction of raw materials to the processing of end-of-life tires. It has also set CO</span><sub><span>2</span></sub><span> reduction targets for each stage, such as about 30% reduction in tonnes of CO</span><sub><span>2</span></sub><span> for upstream energy, logistics operations by comparison with 2019, and a 10% increase by 2030 of tires’ energy efficiency during usage versus 2020.</span></p><div></div>"]}],"action":[0,{"_id":[0,"clst5tk6j1bk512hn49hb1sv5"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpldow990026356cg91zijck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clpldrgz428vl0tlmgwlwghnj"],"cursor":[0,true],"title":[0,"The Group’s environmental approach"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clsvn5z9n2vzm13hcdz2hdzfp"]]],"imagePreviewFields":[0,{"clsvn5z9n2vzm13hcdz2hdzfp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldrgz928vm0tlmcmsc1r5l"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=Kaj0yOZioCw"],"title":[0,"Michelin's environmental approach"],"thumbnail":[0,"https://i.ytimg.com/vi/Kaj0yOZioCw/hqdefault.jpg"]}],"title":[0,"La démarche environnementale du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldry1r004n356ciw03n24j"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What concrete solutions?"],"textarea":[0,{"content":[0,"<div><span>The decarbonization plan drawn up by Michelin entails achieving both energy efficiency and the energy transition. </span><strong><span>Regarding tire production processes (Scopes 1 and 2), the goal is to reduce by more than half CO</span><sub><span>2</span></sub><span> emissions from production plants by 2030</span></strong><span> by consuming less and more effectively.</span></div><div><span>A few production facilities, such as Cuneo in Italy, have already begun installing electric curing presses to replace their steam-powered curing presses, which depend heavily on gas-generatedenergy. Eventually 60% to 70% of the fleet of curing presses will be electrified.</span></div>"]}],"action":[0,{"_id":[0,"clst5vg4q1byx13hcexdhho8f"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldtmg70059356c5hc568i1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpldux3m298c0tnpanb03v53"],"cursor":[0,true],"title":[0,"The Group's decarbonization plan"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clt8r849509s913dhh5068086"]]],"imagePreviewFields":[0,{"clt8r849509s913dhh5068086":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldux3o298d0tnp5ge3gic2"],"url":[0,{"url":[0,"https://youtu.be/VHWxP0K15ig"],"title":[0,"Decarbonization plan of Michelin Group"],"thumbnail":[0,"https://i.ytimg.com/vi/VHWxP0K15ig/hqdefault.jpg"]}],"title":[0,"Vidéo en motion design sur le plan de décarbonation du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldv7dr007q356cvvntuttw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 2019, the Gravanches plant in Clermont-Ferrand became the first MICHELIN tire plant in the world to achieve “net-zero emissions”. A heat pump recovers waste heat given off by the production process and uses them for heating, while all the electricity required to operate the plant comes from guaranteed renewable sources. <br><br>Since 2008, the Michelin Group has been taking steps to develop renewable energies.</span></div><p><span>In 2023, Group plants in 13 European Union countries, Asia and Brazil have been using guaranteed-renewable electricity. Energy efficiency is still the priority of the “net-zero emissions” roadmap.</span></p><p style=\"text-align: justify\"><span>In 2023, 361 projects were undertaken, requiring an investment of 114 million euros.</span></p><div><span>&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clst5xdae1c1n13hc25i85urq"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldya3z009k356ck6an7m2t"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpldz1vd00af356cm3y7sl06"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"114"],"title":[0,"In 2023, 361 projects were undertaken, requiring an investment of 114 million euros."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,80],"y":[0,48]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpldzygg00cd356chhs6njhm"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"And what about Scope 3?"],"textarea":[0,{"content":[0,"<div><span>Scope 3 greenhouse gas emissions do not come directly from the Company, but </span><strong><span>Michelin intends to take action along its value chain</span></strong><span> to achieve its “net-zero emissions” targets. In 2023, the Group’s Scope 3 emissions amounted to </span><strong><span>143 million tonnes of CO</span><sub><span>2</span></sub></strong><span>, </span><strong><span>91% of which stemmed from use of the Group’s tires sold around the world.</span></strong></div><p></p><p></p><div><span>Of the 15 Scope 3 categories listed by the </span><a href=https://www.michelin.com/"https://ghgprotocol.org//">Greenhouse Gas Protocol</span></a><span> methodology, No. 11 “Use of the products sold” frequently weighs heavily a company’s carbon footprint. Michelin intends to address this item by improving its tires’ energy efficiency and is aiming for a 10% increase in efficiency between 2020 and 2030. Michelin’s e.PRIMACY range is an excellent example of this. With its low rolling resistance, the MICHELIN e.Primacy tire is the champion of energy efficiency and is leading the way for a new generation of products, designed with consideration given to their lifecycle analysis. All of the e.PRIMACY tire’s environmental impacts have been calculated and optimized, from the mining of the raw materials used to the production, distribution, use and recycling of the tires.</span></div><p><span>The transport, supply chain, and the suppliers of raw materials are also targets for improvement in Michelin’s bid to achieve “net-zero emissions”. Transporting less, better, and differently by using multimodal and decarbonized transportation is a major challenge. Michelin is on track with its roadmap. It reduced shipping-related CO</span><sub><span>2</span></sub><span> emissions by 25% between 2019 and 2023. It is even offering tangible solutions such as the Wisamo inflatable wing, which will make it possible to decarbonize sea freight. On the suppliers’ side, their process for integration, commitment and tracking has already been drawn up for 2024: 70% of their CO</span><sub><span>2</span></sub><span> emissions corresponding to Group purchases will have to be covered by scientific targets. By 2030, Michelin is aiming to reduce the emissions linked to its raw materials purchases by almost 30% compared with 2019. For the disposal of its end-of-life tires, Michelin had engaged technical partners to recycle and reuse certain raw materials (carbon black and steel).</span></p>"]}],"action":[0,{"_id":[0,"clst5zeys1clm12j836979g8d"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clple1h5800h6356cifhorw53"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"De car bo nize"],"content":[0,{"content":[0,"<p><strong><span>Four syllables to fight global warming. Michelin has embarked on a vast program to achieve its “net-zero emissions” targets and uphold its “All Sustainable” approach through to 2050. The Group’s decarbonization plan is unfolding for everyone to see and in the firm belief that we can win this race against the clock to protect the climate. At the same time, Michelin is pursuing its commitment through a genuine effort to reduce its environmental footprint: it is protecting biodiversity</span></strong><span>&nbsp;</span><strong><span>at its facilities, saving resources and maintaining a </span></strong><a href=https://www.michelin.com/"https://natural-rubber.michelin.com/fr//">responsible natural rubber industry</span></strong></a><strong><span>.</span></strong></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr0t2o9100ss356fl5v8vxmk"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clple2jz900ji356crm6w0kgj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notes"],"content":[0,{"content":[0,"<div><em><span>The category of tires to which the MICHELIN e.Primacy belongs is defined by the summer tire ranges of Premium brands such as CONTINENTAL, GOODYEAR, BRIDGESTONE, PIRELLI and DUNLOP, which a consumer can purchase from a retailer. </span></em><strong><em><span>Not including ranges designed to meet car manufacturers’ specific “original equipment” specifications.</span></em></strong><em><span>&nbsp;</span></em></div><div><em><span>When new, the MICHELIN e.PRIMACY tire generates on average 2 kg/t less rolling resistance than the average of its competitors. This represents a fuel saving of up to 0.21l/100 km for a VW Golf 7 1.5 TSI, or an extra 7% range for a VW e.Golf.&nbsp;</span></em></div><div><em><span>Energy consumption refers to the fuel for heat-engine and hybrid vehicles, and electricity for electric vehicles.&nbsp;</span></em></div><div><em><span>Rolling-resistance tests on a machine, conducted by Applus Idiada at Michelin’s request, in June (new tire) and August 2020 (buffed down to 2mm), using a 205/55 R16 91V tire size, comparing the MICHELIN e.Primacy tire (new: 5.58kg/t &amp; worn: 5.13kg/t) to the MICHELIN PRIMACY 4 tire (new: 7.74kg/t &amp; worn: 6.25kg/t); BRIDGESTONE TURANZA T005 (new: 7.17kg/t &amp; worn: 5.81kg/t); CONTINENTAL ECOCONTACT 6 (new: 6.39kg/t &amp; worn: 5.49kg/t); CONTINENTAL PREMIUM CONTACT 6 (new: 8.93kg/t &amp; worn: 6.94kg/t); DUNLOP BLURESPONSE (new: 7.97kg/t &amp; worn: 5.54kg/t); GOODYEAR EFFICIENT GRIP 2 (new: 7.01kg/t &amp; worn: 5.38kg/t); PIRELLI CINTURATO P7 BLUE (new: 6.96kg/t &amp; worn: 6.30kg/t); PIRELLI CINTURATO P7 (new: 8.79kg/t &amp; worn: 6.97kg/t).  Environmentally-friendly driving is heavily dependent on the driving habits, the vehicle and the tire pressure.&nbsp;</span></em></div>"]}],"isOpen":[0,false]}]]],"anchorId":[0,""],"_id":[0,"clple2xpt00js356c7eb4aa0o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/expand-collapse"],"aposPlaceholder":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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years"],"searchSummary":[0,""],"imageIds":[1,[[0,"clniyhg0q9aod0tsa5bwag5ge"]]],"imageFields":[0,{"clniyhg0q9aod0tsa5bwag5ge":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/decarbonization-a-major-strategic-issue-for-michelin"],[0,"/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkvpvfg074w0iqqdai2c2v5"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"relatedReverseIds":[1,[[0,"clfwcx83q0mk30ujt385k6djw"],[0,"zxy7abrotcgc442myp44k9mw"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"],"_children":[1,[]]}],[0,{"_id":[0,"clpr1yxqr3eqb0tjl2cpfbal5:en:published"],"aposDocId":[0,"clpr1yxqr3eqb0tjl2cpfbal5"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-09-24T13:11:21.832Z"],"slug":[0,"/media/magazine/michelin-is-taking-action-to-reduce-tire-wear-particle-emissions"],"title":[0,"Michelin is taking action to reduce tire wear particle emissions"],"intro":[0,{"content":[0,"<p><strong><span>Michelin has been keeping a close watch on the issue of tire wear particles for many years; these are the particles which are generated by friction between the tire and the road surface. The Group is the leader in this field and is striving to reduce the phenomenon of abrasion, by leveraging its expertise in materials and advocating changes to the regulations.&nbsp;</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clpr1y0de3fbf0th2bohv93gq"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn3mc3s03fz13ov4wdn4imx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3mgrs004i356rxt134xbl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Good tire grip on the road is essential for driver safety. But this road grip has physical consequences: it generates tire wear particles due to the friction between the tire and the road surface. This is known as abrasion and the particles generated are Tire and Road Wear Particles (TRWP).&nbsp;&nbsp;</span></div><div> </div><div><span>Various factors can exacerbate abrasion such as tire quality, driving behavior, the type of road surface and tire pressure.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3mjhb004t356r3fwn1dry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What are tire wear particles made up of?"],"textarea":[0,{"content":[0,"<div><span class=\"ds__note\">According to the definition of the European Chemicals Agency (ECHA), tire wear particles belong to a subcategory of microplastics. However, their properties are quite different from the microplastics which are a byproduct of the plastics we encounter in everyday life (bottles, packaging, textiles etc.) in particular in terms of degradability, size, composition and density.&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">These particles consist of equal proportions of tire tread debris, minerals and dust from the road surface measuring between 80 and 100 microns (the equivalent of a hair’s breadth); by comparison, the average diameter of microplastics is 5 microns.&nbsp;&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their biodegradation, although still little studied, would appear to be much faster (50% of tire wear particles disappeared in 16 months).</span><sup><span class=\"ds__note\">(1)</span></sup></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their physical properties mean that they fall to the ground quickly which limits the quantity of airborne particles. However, there is a risk of them being discharged into the aquatic environment.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a8z14ic7qh3f9rh"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpr23n52001l356chh6793ck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Do tire wear particles contribute to air, soil and water pollution?"],"textarea":[0,{"content":[0,"<div><span>To correctly assess the contribution of wear particles to air, soil and water pollution, the studies based on direct measurement of samples must be dissociated from extrapolations based on statistical models which do not use real-life data.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as air pollution is concerned</span></strong><span>, the various studies carried out by the Tire Industry Project (TIP) and other research bodies all reach similar conclusions. The TIP was set up fifteen years ago in order to study cross-cutting issues concerning the entire tire industry (wear particles, end-of-life tire recycling etc.). Eleven of the world’s largest tire manufacturers are members under the auspices of the World Business Council for Sustainable Development (WBCSD).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The findings of these international studies conducted in different countries</span><sup><span>(2)</span></sup><span> show that </span><strong><span>tire wear particles do not significantly contribute to air pollution </span></strong><span>and in fact</span><strong><span> </span></strong><span>are only found in minuscule quantities in urban pollution: less than 1% of PM10 and less than 0.3% of PM2.5 on average (PM = </span><em><span>particulate matter</span></em><span>).&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as soil and water pollution is concerned</span></strong><span>, this depends on the</span><strong><span> distance</span></strong><span> between the emission zones and the estuaries. It appears that between 1% and 13% of wear particles end up in the ocean.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Studies carried out since 2019 reveal that a </span><strong><span>substance called 6PPD-Quinone is toxic for certain marine species</span></strong><span> (Coho salmon).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>This substance is apparently produced during the transformation of an antioxidant (6PPD) used in tires which plays an important role in safety.  These studies are not yet able to explain the mechanism of toxicity.&nbsp;&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin has pledged to reduce the environmental impact of its products and activities and launched a </span><strong><span>special research program in 2022</span></strong><span> </span><strong><span>to identify a substitute for 6PPD.</span></strong><span>&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a9014icdmqnfqsx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpr25rn9002i356cjo902u3f"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clps44ni40032356ckz0mg5k3"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Cyrille Roget"],"jobTitle":[0,"Michelin Group Technical and Scientific Communication Director"],"textarea":[0,{"content":[0,"<p><em><span>Thanks to Michelin’s longstanding expertise in materials, i.e. our ability to use fewer materials in our tires to make them more lightweight while delivering products that last longer and perform better, the Group has succeeded in keeping tire abrasion in check resulting in a 5% reduction in particle emissions from its products between 2015 and 2020.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm6d0yd80vwe0thj9sd4atkh"]]],"imageFields":[0,{"clm6d0yd80vwe0thj9sd4atkh":[0,{"top":[0,39],"left":[0,902],"width":[0,844],"height":[0,844],"x":[0,52],"y":[0,35]}]}]}]]],"anchorId":[0,""],"_id":[0,"clps45x89004y356czmse30xw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Michelin, unchallenged leader in particle emission reduction"],"textarea":[0,{"content":[0,"<div><span>Factoring in the environmental impact of its products is part of Michelin’s DNA and forms an integral part of corporate strategy. The Group has been closely following the findings of scientific studies on TRWP for many years and stays abreast of all issues related to wear particle emissions and their impact on the planet.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>New information is emerging, contributing to a better understanding of the impact and risks associated with tire abrasion but Michelin has not waited for this to take action: the company has been working on reducing abrasion for many years - right from the design phase.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>To achieve this, Michelin has capitalized on its know-how in formulating synthetic rubbers (functionalized SBR*) and optimizing tread patterns so as to reduce the amount of rubber used.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin also makes use of simulation techniques on the contact patch to reduce slippage and limit tire abrasion.&nbsp;</span></div><p></p><p></p><div><span class=\"ds__note\"><span>*Styrène Butadiène Rubber</span></span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseunmxa376g12hv2tb14yq3"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps4z7jt0081356cotmhdxjk"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clps51of600hy356c6c151m85"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpqpbnez374f0tjlhxq9b7ep"]]],"mediaPropertiesFields":[0,{"clpqpbnez374f0tjlhxq9b7ep":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>This policy made it possible to slash TRWP emissions in Michelin products by 5% between 2015 and 2020. This represents a global aggregate saving of </span><strong><span>100,000 tons of particles</span></strong><span>. In the medium-term, Michelin is working on developing new bio-assimilable materials, significantly limiting the potential impacts of particle emissions.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9214ic5655802u"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps521sr00k3356c8366eoln"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin, a key player driving the progress of the entire tire industry"],"textarea":[0,{"content":[0,"<div><span>The Group has long been in favor of defining regulatory thresholds for tire abrasion so as to limit tire wear particle emissions worldwide. In this respect, Michelin supports the recommendations of the European Commission encompassed in the Euro 7 standard to adopt tire abrasion limits.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin and its competitors, fellow members of the European Tyre and Rubber Manufacturers' Association (ETRMA), have agreed upon the definition of a method for measuring particle emission performance for passenger cars. It is a robust, reproducible method which reflects average usage in Europe, expressed in mg/km/T. &nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group is involved in the Tire Industry Project with other tire manufacturers but also helps fund studies conducted by other bodies to further scientific understanding of wear particles.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9314icbh32bd6t"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clps557x7002q356c5ar8ypyj"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpsgdoep00u8356cw5rogqto"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 20 %"],"title":[0,"Reduction in particle emissions of the MICHELIN e-Primacy range compared to the previous range, the MICHELIN Primacy 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,33],"y":[0,90]}]}]}],[0,{"_id":[0,"clpsge5yb00w6356cswmlohkh"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 25 %"],"title":[0,"Reduction in particle emissions of the MICHELIN Pilot Sport 5 range compared to the previous range, the MICHELIN Pilot Sport 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpsgel3900y4356cq6uffhcp"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,false],"heading":[0,""],"intro":[0,{"content":[0,""]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"_id":[0,"cltzzkhni0c1f13lqa5u64ji0"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.page-list-push.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"cards":[1,[[0,{"_id":[0,"cltzzj0y1004d356mlicxn769"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"press-releases"],"title":[0,""],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"cltr996c7027x13kcabc08n9x"]]],"imageFields":[0,{"cltr996c7027x13kcabc08n9x":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pressReleasesIds":[1,[[0,"cltr9c5th02da13j8dum151f9"]]],"pressReleasesFields":[0,{"cltr9c5th02da13j8dum151f9":[0,{}]}],"pageIds":[1,[]],"pageFields":[0,{}]}],[0,{"_id":[0,"cltzzjelg007k356m8ki4xqzc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"page-tree"],"title":[0,"Michelin’s 360° environmental approach"],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"clhzztmq32vrq0tn0401xbknm"]]],"imageFields":[0,{"clhzztmq32vrq0tn0401xbknm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pageIds":[1,[[0,"clptmaged1qd90tmv1guk20dj"]]],"pageFields":[0,{"clptmaged1qd90tmv1guk20dj":[0,{}]}],"pressReleasesIds":[1,[]],"pressReleasesFields":[0,{}]}]]],"description":[0,{"content":[0,""]}],"actions":[1,[]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltzzkh8200eb356mb6f9o2zw"],"metaType":[0,"widget"],"type":[0,"page-list-push"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clps5ckt600ap356cay4xpl89"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notice"],"content":[0,{"content":[0,"<div><em><span>(1) Environmental Degradation of Tire Wear Particles S. H. Cadle, R. L. Williams (1980), Rubber chemistry and technology Vol53. P. 903-914, Environmental Science Department, General Motors Research Laboratories, Warren, Michigan 48090.</span></em><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><em><span>(2) Air pollution studies:</span></em><span>&nbsp;</span></div><div><em><span>Tyre wear in particulate matter - No need to panic! Stein, G. &amp; Wünstel, E. &amp; Travnicek-Pagaimo, W. RFP 1/2013, Volume 8;</span></em><span>&nbsp;</span><em><span>International conference on rubber and rubber-like material; Kharangpur, India.</span></em><span>&nbsp;</span><em><span>Measurement of airborne concentrations of tire and road wear particles in urban and rural areas of France, Japan, and the United States, Panko et al, 2013.</span></em><span>&nbsp;</span><em><span>Evaluation of Tire Wear Contribution to PM2.5 in Urban Environments. 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To achieve this, Michelin can leverage its </span><a href=https://www.michelin.com/"https://www.michelin.com/en/innovation/" target=\"_blank\"><strong><span>innovative power</span></strong><span> </span></a><span>and indepth knowledge of the properties of materials, in particular composites.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98799o001e356uzqzsqa4x"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"From the “VISION concept” to “AIRLESS” technology - expertise boosted by passion"],"textarea":[0,{"content":[0,"<p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/group/activities/tires/vision-concept/" target=\"_blank\"><strong><span>VISION concept</span></strong></a><span> was unveiled by the Group in 2017 as a sustainable development model for tires. The four main characteristics of this model are AIRLESS technology, connectivity, the use of renewable or recycled materials and a tread that can be recharged on demand. With AIRLESS technology, the air is replaced by a revolutionary load-bearing structure securing wheel stability and guaranteeing a comfortable and safe ride. What lies behind such an amazing feat? Michelin has developed distinctive know-how in the design and production of innovative materials based on materials science. </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/designing-flexible-composite-products/" target=\"_blank\"><strong><span>Expertise in composite solutions </span></strong></a><span>built on the ability to blend materials of very different types is a major differentiating factor and allows Michelin to be best in class in AIRLESS technology.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ed1z00j9356us4yj9kn9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ed1z00j8356u1h5lnpud"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98gpgs00kb356u9tcrqc21"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clixmxs3904yi0una8r9b6ca2"]]],"mediaPropertiesFields":[0,{"clixmxs3904yi0una8r9b6ca2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"The various benefits of AIRLESS technology"],"textarea":[0,{"content":[0,"<div><span>For Michelin, no development project can be tackled without factoring in all its economic, social or environmental impacts. The Group has chosen an </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><strong><span>“All sustainable” approach</span></strong></a><span>. One of its main drivers is innovation and Michelin’s AIRLESS technology certainly fits the bill.</span></div><p></p><div><span>In a world of finite resources, one of the most important environmental features of any object, including tires, is that they last longer. Yet, every year, 20%</span><sup><span>1</span></sup><span> of tires are scrapped prematurely because of a flat (12%) or irregular wear (8%) as a result of inappropriate tire pressure (8%). That’s the equivalent of 200 million tires. These situations could be avoided thanks to AIRLESS technology. Another major advantage of AIRLESS solutions is the cost factor; reducing vehicle downtime boosts productivity and avoiding premature tire replacement saves money. Moreover, maintenance is quicker as it is no longer necessary to check tire pressure. Lastly, it guarantees peace of mind and additional safety for everyone on the road which is a definite advantage.</span></div><p></p><div><sup><span>1</span></sup><em><span> Internal \"scrapyard\" study (2012-2015) based on a sample of 135,000 tires and extrapolated globally (estimated 1 billion end-of-life tires every year).</span></em><span>&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98giy800k0356u68jj09ot"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98giy800jz356usfimbmay"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Tweel, Uptis, Michelin Lunar Airless Wheel… three AIRLESS solutions for three separate applications"],"textarea":[0,{"content":[0,"<h3><strong><span>TWEEL, AIRLESS technology applied to construction and handling machinery</span></strong></h3><div><span>&nbsp;</span></div><div><span>TWEEL tires are puncture-proof thanks to their tough tread and flexible spokes designed to bear the weight of the vehicle; in terms of behavior, they are the same as standard tires.</span></div><div><span>Launched in 2012, TWEEL tires have already performed well on the market, proving their multiple benefits: easy mounting, exceptional operator comfort, improved productivity, damage resistance and enhanced durability.</span></div><div><span>A TWEEL range exists for a whole variety of vehicles and equipment such as compact loaders, handling equipment and all-terrain utility vehicles.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ll3l00oe356upq36h0g5"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ll3l00od356us3hb65rp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98md6o00p2356ua3urez4u"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xq9x3ptj13onfqa6bk4j"]]],"mediaPropertiesFields":[0,{"clw97xq9x3ptj13onfqa6bk4j":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>TWEEL is a portmanteau of tire and wheel clearly illustrating that it is a combination of the two. This innovation saw the light of day at the Michelin Research Center in Greenville, South Carolina.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98n9xl00rq356u5kd1u308"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>Uptis, AIRLESS technology applied to cars and light vehicles</span></strong><span>&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>The subject of more than 50 patents related to the tire’s structure and high-tech materials, MICHELIN UPTIS encapsulates the vast know-how that Michelin has acquired in 130 years, particularly in the field of high-tech materials. It combines </span><strong><span>an aluminum wheel and a flexible load-bearing structure made from glass fiber reinforced plastic</span></strong><span> (GFRP). As it has no compressed air, it cannot puncture. This tire mainly addresses the light utility vehicles fleet market for professional use dedicated to last mile deliveries. Michelin signed two sales partnerships in 2023, one with </span><strong><span>DHL</span></strong><span> in Singapore and the other with </span><strong><span>La Poste,</span></strong><span> the French post office.&nbsp;These partnerships provide an opportunity to test UPTIS prototypes in the extremely demanding real-world condition of last-mile deliveries: frequent stops, driving on to and off of sidewalks, highways, and rural roads in poor condition, repeated braking and acceleration, etc. UPTIS is currently </span><strong><span>the only AIRLESS solution in use on the open road and in real-world conditions</span></strong><span>. These real-life tests will be taking place until the end of 2025 and will help enhance the Group’s knowledge in this area thanks to advanced analysis and expertise.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98nry800se356uhwyzu6rj"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98nry800sd356u4yjo05oy"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,""],"cursor":[0,false],"_id":[0,"clw99vuuv3qy513on50tu6fv2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clw97y2lf3q1y14om4bppcbkn"]]],"imagePreviewFields":[0,{"clw97y2lf3q1y14om4bppcbkn":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/E_Xz3wymzTU?si=5XKSUXuH323aGXXg"],"title":[0,"Michelin UPTIS pour DHL et La Poste"],"thumbnail":[0,"https://i.ytimg.com/vi/E_Xz3wymzTU/hqdefault.jpg"]}],"title":[0,"Michelin équipe désormais des véhicules de livraison de La Poste avec sa solution airless UPTIS."],"_id":[0,"clw99vuuy3qy613on925oeq8n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clw99sz7o01ub356uluwa6zpq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>At the end of 2023, the UPTIS prototypes in circulation had already driven more than 4.5 million kilometers.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98puv100w3356uift2xalm"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>AIRLESS technology applied to the lunar wheel</span></strong><span>&nbsp;&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>Michelin belongs to the Moon RACER</span><sup><span>2</span></sup><span> team which was tasked with conducting the feasibility study for the lunar terrain vehicle as part of NASA’s ARTEMIS project. The Group will be able to leverage its previous experience on NASA projects as well as its expertise in airless tires and </span><strong><span>its knowledge of high-tech materials</span></strong><span> to design a lunar wheel capable of withstanding extreme temperatures (over 100°C and below -240°C) and solar and galactic radiation, while preserving the vehicle’s battery life and providing maximum traction on aggressive, uneven ground. Michelin believes that the technical developments and scientific breakthroughs during the project will help the Group to continue innovating in applications back on earth! The next milestone will be in one year’s time when the Group presents its feasibility roadmap.</span></div><p></p><p><sup><span>2</span></sup><em><span> Michelin’s fellow members in the team coordinated by Intuitive Machines include AVL, Boeing and Northrop Grumman.</span></em><span>&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98tihg00xw356ugdby34vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98tihg00xv356uu7wzfafm"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98dod000ix356uzmyata7z"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xuqn3q1u14om4w3z1yzs"]]],"mediaPropertiesFields":[0,{"clw97xuqn3q1u14om4w3z1yzs":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>This is not the first time Michelin has collaborated with the NASA. 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That’s the equivalent of two F1 Grand Prix races!&nbsp;&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4ke7oc0031356szqmpy8ge"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4ke7oc0030356stflju4ce"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly5kse9200b5356wgwibj8tu"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cly5ks1b328g515rs6526160f"]]],"mediaPropertiesFields":[0,{"cly5ks1b328g515rs6526160f":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Safety, the environment, savings: 3 good reasons to use tires designed to last"],"textarea":[0,{"content":[0,"<div><span>Bear in mind that, from the moment a tire is fitted on a vehicle and driven, it starts to wear, and the more it wears, the more its performances change: some for the better, others not.&nbsp; This is because, while certain performances improve with wear – rolling resistance or noise, for example – wet braking, on the other hand, becomes less efficient as the tire wears down.&nbsp; For this reason, and also because safety has always been one of the Group’s core concerns, Michelin believes that tire tests should not be restricted to new tires, but should also be performed on worn tires. There are also undeniable economic and environmental benefits to being able to drive perfectly safely down to the tire’s legal wear limit. Fewer tire changes mean fewer expenses and a smaller impact on our planet.&nbsp;&nbsp;</span></div><p></p><p><span>So the “long-lasting performance” goal is at the heart of </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><span>Michelin’s “All-sustainable” approach</span></a><span>; protecting the environment, in particular, is a long-standing commitment and one of the Group’s five core values. Michelin estimates that, in Europe alone, 128 million</span><sup><span>(2) </span></sup><span>tires and 6.6 million</span><sup><span>(2)&nbsp;</span></sup><span> tonnes of CO₂ emissions would be avoided if all tires could be used down to their legal wear limit. Increased safety, a reduced tire budget, less waste generated, less material used, less energy consumed: it’s obvious to Michelin that the solution lies in designing tires that are made to last, and approving tires’ performances through mandatory pre-sales testing.&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kfrde003s356suub5aqoo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kfrde003r356spa5ie438"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"New regulation on worn tires"],"cursor":[0,true],"_id":[0,"clyefdama2ndl13po2as6atq9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clyef4x1w08o713o4dbrn6au1"]]],"imagePreviewFields":[0,{"clyef4x1w08o713o4dbrn6au1":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,533],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/q6zM9zamebg"],"title":[0,"Michelin Story - Long Lasting Performance - New regulation on worn tires"],"thumbnail":[0,"https://i.ytimg.com/vi/q6zM9zamebg/hqdefault.jpg"]}],"title":[0,"Michelin is delighted that the new European regulations on the performance of used tires come into force in July 2024. These regulations will benefit consumer safety, their wallets and the planet."],"_id":[0,"clyefdamc2ndm13poa8y774fy"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyef7qt400aa356w0rcn216b"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cly5ktlun00bq356w1vehhzt1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"128"],"title":[0,"In Europe, replacing tires before the legal wear limit of 1.6 mm would result in over 128 million tires being manufactured every year. Worldwide, the figure would reach 400 million."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cly5ky6l000nb356wzknv8kuk"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"6,6"],"title":[0,"In Europe, using tires up to their legal wear limit of 1.6 mm would save up to 6.6 million tonnes of CO2 emissions every year. Worldwide, this saving would amount to 35 million tonnes."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly5l1i2i00s7356whpd3wr4v"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"The authorities finally recognize the necessity of testing worn tires"],"textarea":[0,{"content":[0,"<div><span>For all of these reasons, Michelin has always been convinced of the need to update the EU regulations and has actively campaigned for this. The final impetus came in November 2019, when the European Union formally adopted the amendment of the Regulation on General Vehicle Safety, aimed at tightening road safety in Europe. Among the measures adopted by the European institutions was the very first mention of the need to lay down a threshold value for worn tires. Following the text drafted by the European Union authorities, work was conducted within the United Nations Economic Commission for Europe (UNECE) to define the testing method and propose a test. Accordingly, this threshold value was introduced in July 2024 for the new types of passenger car tires. In other words, it will no longer be possible to market tires that exceed this threshold value.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kku8v0090356stjbihbdo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kku8v008z356s6mc2xexi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cly4kj14w0087356s5z1ckpam"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Cyril Roget"],"jobTitle":[0,"Michelin Group Scientific Innovation and Communications Director"],"textarea":[0,{"content":[0,"<p><em><span>Up until now, only new tires underwent performance testing and type approval. Nothing was done to measure the performance of a tire that was worn down to the 1.6mm tread-wear indicator. That just didn’t make sense for us. That’s why we’re pleased today to see the European regulation amended to include the testing of worn tires.</span></em><span> </span><em><span>For our safety, the environment and our purchasing power, we all stand to gain from this new regulation.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clvgfspxf1qhh12o72m133bpt"]]],"imageFields":[0,{"clvgfspxf1qhh12o72m133bpt":[0,{"top":[0,158],"left":[0,0],"width":[0,1400],"height":[0,1400],"x":[0,57],"y":[0,27]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly4kjzl3008o356sa2a5o2io"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Why perform wet-braking tests, and under what conditions?"],"textarea":[0,{"content":[0,"<p><span class=\"ds__note\">There are two reasons for that. Firstly, Michelin believes that the current regulatory wet-braking test, which is performed on new tires to define the safety threshold, is the one best suited to measuring worn tires’ performance. Moreover, this test, which measures the braking distance necessary for a vehicle to decelerate from 80 km/h to 20 km/h, with less than 1 mm depth of water, corresponds perfectly to the actual risk conditions that we might encounter on the road. Recent accidentology studies carried out in Germany</span><sup><span class=\"ds__note\">(3)&nbsp;</span></sup><span class=\"ds__note\"> in particular showed that only one in a thousand car accidents are caused by aquaplaning, which occurs when water is well over 1mm deep. As for the speed of 80 km/h, another study indicates that, in 90%</span><sup><span class=\"ds__note\">(4) </span></sup><span class=\"ds__note\">of the accidents that occur on wet roads, the speed at which the car was traveling before the accident happened was under 80 km/h.&nbsp;</span></p><p><span class=\"ds__note\">&nbsp;</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4klndf009p356s9pstcfsv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4klndf009o356sya4t5fq6"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><strong><span>Michelin is engaged in the global combat against road accidents and sees mobility as a universal right, central to human development. It has never ceased to act and innovate to make mobility ever safer and more efficient, with maximum performances and minimum resource consumption and environmental impacts.&nbsp; The entry into force of worn-tire testing therefore marks another major step to which the Group is proud to have contributed, and once again demonstrates the aptness of Michelin’s history-making choice to design tires with performances that are made to last.&nbsp;&nbsp;</span></strong></div><p><br><br><span class=\"ds__note\"><sup><span>(1)</span></sup><em><span> With the results we have to date and our performance estimates, we are convinced that less than 0.5% of our products may not have sufficient margin to pass the wet grip threshold in a worn state. These are mainly a few tire sizes specially designed for ice use with the Igloo marking.&nbsp;</span></em><span>&nbsp;</span></span></p><div><span class=\"ds__note\"><sup><span>(2)</span></sup><span> </span><em><span>Data from the Ernst &amp; Young report entitled \"No fatality to programmed obsolescence\" - May 2017.</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(3)</span></sup><span> </span><em><span>Studies conducted by the </span></em><strong><em><span>VUFO</span></em></strong><em><span> (the University of Dresden’s accidentology chair) and the </span></em><strong><em><span>GIDAS</span></em></strong><em><span> (the German In-Depth Accident Study project)</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(4)</span></sup><strong><em><span> GIDAS 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Michelin will always be Michelin because we will always care - not just for our employees, and more widely, for the local communities and the regions where we do business.”</span></em><span>&nbsp;Florent Menegaux, Chief Executive Officer of the Michelin Group</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clyfuyp440dfr13o42kg74ptu"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"clyij2tth005t12o4aka21spt"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"clyij1j0900om356rt2expx3n"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>Social innovation has been a hallmark of Michelin’s identity since the very beginning. At Michelin, innovation is not just a matter of technology. Michelin is also a pioneer in social terms, supporting its employees in both their personal and professional lives through a program of action. Very early on in its existence, Michelin created an environment conducive to the enhanced wellbeing of its employees and their families, building schools, healthcare centers, hospitals, sports amenities and offering training opportunities. It was also a way to make the company a more attractive employer at a time when there was a labor shortage due to a mainly rural population.</span></p><p><span>As early as 1927, Edouard Michelin wrote: </span><em><span>“We are convinced that our firm is prospering due to its welfare programs.”</span></em><span> A century later, Michelin Group CEO Florent Menegaux declared: </span><em><span>“We cannot expect our employees to buy in to a collective project if they are living in survival mode.”</span></em><span>&nbsp;</span></p><p><span>These declarations were made several decades apart but the two company leaders shared the same belief. In other words, </span><strong><span>Michelin will always be Michelin!</span></strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyij2ps800ox356r2qt9ph6v"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin laid the foundations for its social policy at the start of the 20th century"],"textarea":[0,{"content":[0,"<ul><li><p><span>Michelin’s bonus and profit-sharing scheme dates back to the start of the last century.</span></p></li><li><p><span>In 1910, Michelin set up a cooperative to supply food and consumer goods to its employees. It also ran a restaurant serving around 700 meals a day.</span></p></li><li><p><span>Given the dilapidated state of housing, the company purchased 35 hectares of land and built 8,000 affordable housing for its employees between 1919 and 1923.</span></p></li><li><p><span>Dispensaries provided free medical appointments for employees and first-aid stations were set up in the plants.</span></p></li><li><p><span> In the middle of the nineteen thirties, Michelin opened its first daycare center so that women could breastfeed their babies during working hours.</span> </p></li><li><p><span>Michelin took care of educating its employees’ children, opening an apprenticeship center and arranging evening classes for its workers. </span></p></li><li><p><span>Sport was important for the company too: in 1911, it founded the ASM club (Michelin sportive association), which boasted a swimming pool - the only one in the area for many years! - with its legendary Michelin Man Fountain.</span></p></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvjc9400hy356ueac9ub7q"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfvjc9400hx356ukh6ok5d3"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"album":[1,[[0,{"_id":[0,"clyfvel5s00eo356ujmvk8hvm"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdao52s7z13po7bfjegx9"]]],"desktopMediaFields":[0,{"clyfvdao52s7z13po7bfjegx9":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvexa500eu356uvvx3xl5o"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdk532s5e15rsdwtyfbsa"]]],"desktopMediaFields":[0,{"clyfvdk532s5e15rsdwtyfbsa":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvf2vz00f0356u3sfr4fgs"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdme90dol13o415bf42k6"]]],"desktopMediaFields":[0,{"clyfvdme90dol13o415bf42k6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvfcu000f6356um439p1ly"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdhur2s8713podlrg1nms"]]],"desktopMediaFields":[0,{"clyfvdhur2s8713podlrg1nms":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvgd9500fo356uq07dtdmr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdffz0dof13o4blfad4n6"]]],"desktopMediaFields":[0,{"clyfvdffz0dof13o4blfad4n6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvg1y400fi356u18eq3exj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdoue2s8f13poa7qzhlj0"]]],"desktopMediaFields":[0,{"clyfvdoue2s8f13poa7qzhlj0":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvft1e00fc356uea5f7upc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvd8i20do513o4083l4h4c"]]],"desktopMediaFields":[0,{"clyfvd8i20do513o4083l4h4c":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"displayDownloadAllCTA":[0,false],"_id":[0,"clyfvhq3800gm356u16p7w9t1"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/album-slider"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<p><strong><span>A lasting heritage which still resonates today - putting people first</span></strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfwuq8w01nd356un81gac1g"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>For Michelin, no change can come about without factoring in the human dimension. In Michelin’s quest to accelerate and sustain change it puts the wellbeing of the people with whom it interacts on a par with its economic, financial and environmental goals. </span></strong></p><p><strong><span>&nbsp;</span></strong></p><h2><strong><span>Social security, workplace inclusion, a living wage, lifelong learning - these are all natural commitments for Michelin.</span></strong></h2><p><span>Taking care of employees who devote time and effort to contributing to the success of the company seems only fair. For Michelin it goes without saying.&nbsp;This underpins the Group’s multifaceted vision which is deployed worldwide: a universal social protection floor, adequate pay to provide for the needs of the employee’s family and save for a rainy day, an inclusive working environment, training opportunities throughout their career - Michelin undertakes a whole range of initiatives for the benefit of its employees. Here are a few examples:</span></p><p></p><ul><li><p><strong><span>The Michelin One Care Program</span></strong></p></li></ul><p><span>This program offers all Group employees worldwide a package of social benefits reflecting three core priorities: providing time off for a new arrival in the family, death benefits for the families of employees and healthcare coverage for all employees and their families.</span></p><p></p><ul><li><p><strong><span>A living wage for everyone</span></strong></p></li></ul><p><span>At the beginning of 2024, Michelin was awarded Global Living Wage Employer certification by the Fair Wage Network, a globally recognized NGO. This certifies that Group employees* receive at least the equivalent of the living wage.&nbsp;</span></p><p><em><span>*Scope of certification: all Michelin Group companies except for newly acquired companies or companies in the process of being sold.</span></em><br><br></p><ul><li><p><strong><span>Career-long training</span></strong></p></li></ul><p><span>Michelin opened its talent campus, “La Manufacture Des Talents”, in 2022 following on from Hall 32, a vocational training center for industry created in 2019. Both are intended to help boost lifelong employability and offer top-notch training in the careers of tomorrow. The talent campus offers more than 26,000 different training and personal development courses and has already delivered more than 4.7 million hours of training - twice as much as the usual figure in other companies. Moreover, the on-line training offer has increased six-fold in the space of three years.</span></p><p></p><ul><li><p><strong><span>An inclusive workplace</span></strong></p></li></ul><p><span>Equal opportunities, fair treatment for employees throughout their career, gender equality in industry where women are still underrepresented, diversity etc. Since 2005, the Group does its utmost to ensure that everyone - irrespective of their personal characteristics - is entitled to the same respect and consideration at all levels of the company and fights all forms of discrimination.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvqm5e00la356uk9azqagg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyfvqm5e00l9356uv311autz"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"Living wage"],"cursor":[0,false],"_id":[0,"clyfvt33k0dy513o4fx979spf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clvgbrl0q1nto12o7bgwgescx"]]],"imagePreviewFields":[0,{"clvgbrl0q1nto12o7bgwgescx":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,549],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/TDltDx9wNHU"],"title":[0,"Living wage programme: every employee deserves decent living conditions"],"thumbnail":[0,"https://i.ytimg.com/vi/TDltDx9wNHU/hqdefault.jpg"]}],"title":[0,"In 2021, the Group committed to providing all its employees with remuneration at least equivalent to the “living wage”, so that each employee can provide for his family's basic needs."],"_id":[0,"clyfvt33m0dy613o40z7d5dos"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyfvoixy00jk356uk2l4izgl"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clygzc32600zx356wa61qhr12"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"5"],"title":[0,"Nearly 5 million hours of training per year for 130,000 employees"],"mediaMask":[0,"P"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zy356wty2gifh6"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"14"],"title":[0,"A maternity/adoption leave of at least 14 weeks and a 4 weeks of paternity/adoption leave"],"mediaMask":[0,"K"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zz356wrbjjymw1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"20"],"title":[0,"Women currently account for almost 20% of the Group’s headcount and nearly 30% of managers are women"],"mediaMask":[0,"F"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clygzc32600zw356wwups082j"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>A host of community projects and initiatives across the globe</span></strong></h2><p><span>In response to the changing competitive landscape and structural factors impacting the competitiveness of its manufacturing operations, the Group may be obliged to halt certain activities in order to safeguard the future of the company, in some cases, despite the efforts deployed by its teams. These are among the most difficult decisions to take. Michelin systematically makes a two-pronged commitment, supporting all employees and helping the impacted communities. This is the role of </span><strong><span>Michelin Development</span></strong><span> which is involved in regenerating the areas impacted by economic change so as to encourage the emergence of new activities and promote job creation.&nbsp;The Group is involved in major transformation projects such as the CleanTech Innovation Park in Bamberg (Germany), the Michelin Scotland Innovation Park in Dundee (Scotland) and ATINEA in La Roche-sur-Yon (France). </span><strong><span>Michelin Development has created 40,000 new jobs since 1990.</span></strong></p><p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/parc-cataroux/" target=\"\"><strong><span>Parc Cataroux</span></strong></a><span> project is another illustration of a redevelopment initiative launched by the Group in collaboration with various local public and private partners. It is a multifaceted project intended to boost the economic dynamism and the attractiveness of the region, make cultural, recreational and sport/wellbeing activities more accessible, promote equal opportunities and encourage innovation. Parc Cataroux alone represents an investment budget of</span><strong><span> </span></strong><span>€300 million.</span></p><p><span>The Group is involved in a host of community initiatives wherever it does business. The Company’s </span><strong><span>Michelin Volunteering</span></strong><span> Program encourages employees to get involved in a variety of local community actions ranging from healthcare, education and emergency relief to safe mobility, environmental protection, diversity and inclusion. In Thailand, Indonesia and Brazil where Michelin is a large natural rubber buyer, it advocates for responsible </span><a href=https://www.michelin.com/"https://natural-rubber.michelin.com//" target=\"\"><span>management of the rubber growing sector</span></a><span>. For example, this includes contributing to the social and economic development of smallholders. 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we expect to offer many, often contradictory performances: to be round and flat, flexible yet rigid, tough enough to withstand the many hardships it is faced with on a daily basis. Michelin therefore has all the requisites to become a world leader in composites</em>.” - Florent Menegaux, Chief Executive Officer of the Michelin Group&nbsp;</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1ae4yru1zkw13jxffb8b66l"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1ahl3fg153d13k26r7da5vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1aes13g005d356wbt967co7"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Composites are marvels of technology, truly ingenious products which have already revolutionized many sectors of industry. Michelin is convinced that composites - with their infinite potential for innovation - will continue to play a key role in the future, helping address the huge human and environmental challenges that lie ahead. Constantly pushing back the frontiers of the possible, Michelin has developed genuine expertise in the field of composites.</strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1aesbrf005o356wztyb4zt7"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"All about composites...."],"textarea":[0,{"content":[0,"<p><strong>A composite consists of two or more different types of materials with complementary properties combined to form a product, offering even greater performance, usually capable of solving several issues at the same time.</strong></p><p>Did you know that we have been using composites for thousands of years? The mud and straw bricks used by the Egyptians and Mesopotamians to make their houses sturdier, the concrete made of lime, volcanic ash and fragments of rock the Romans used to build aqueducts and infrastructure were early forms of composites.</p><p>Whether derived from natural sources such as wood or bones, or from the chemistry of materials, <strong>composites are all around us today in a variety of forms</strong>. They are designed to help shield, buffer, secure, bond, seal and convey in multiple applications. Many innovations would simply not have been possible without composites, and entire sectors of industry - automotive and aeronautics for example - would have not achieved the same technological advances.&nbsp;</p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1ahmwed002j356x3u4sxwga"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1ahmwed002i356x4ptojrxh"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"What is a composite?"],"cursor":[0,false],"_id":[0,"cm1ahl3fh153e13k2cw6w450w"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1iz34t61sxa14ma33usa8w4"]]],"imagePreviewFields":[0,{"cm1iz34t61sxa14ma33usa8w4":[0,{"top":[0,56],"left":[0,6],"width":[0,1914],"height":[0,848],"x":[0,71],"y":[0,68]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://www.youtube.com/watch?v=v5ZAECxcCSM"],"title":[0,"What is a composite?"],"thumbnail":[0,"https://i.ytimg.com/vi/v5ZAECxcCSM/hqdefault.jpg"]}],"title":[0,"Composites, complex combinations of materials that were never meant to be together. Materials whose properties complement each other to solve several problems at the same time. Composites are present in all areas of mobility, construction, aeronautics and health."],"_id":[0,"cm1ahl3fk153f13k29h1a2pce"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1afks17006w356wh0k40hzz"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Composites are lightweight, strong, sustainable and long-lasting... characteristics which explain their popularity in diverse sectors such as automotive, aeronautics, sport and construction.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1ahkxe0008k356wk64d16zh"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tires: the composite par excellence on which Michelin has built its leadership"],"textarea":[0,{"content":[0,"<p>Without Michelin’s innovative power, its in-depth understanding of material properties and its ability to combine materials with often contradictory properties, tires would have never achieved today’s impressive levels of performance.&nbsp; Thanks to <strong>tires - a truly iconic composite containing more than 200 components </strong>- Michelin has acquired unparalleled expertise and achieved best-in-class status.&nbsp;</p><p>Michelin owes its leading position in composites to the cutting-edge expertise in tire technology it has been honing for over 130 years, combining chemistry, material processing, composite design and an understanding of how its products are used, extending from fundamental research right through to the manufacturing phase.&nbsp;&nbsp;</p><p>Conveyors, seals, belts, fibers, coated fabrics, membranes, resins and polymer medical implants are just some of <strong>the increasing number of composites manufactured by Michelin which is branching out beyond its emblematic core product - tires.&nbsp;</strong></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1eu0fx000bu356t0jjzp782"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1eu0fx000bt356thbjq4ncp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"The tire, the ultimate composite"],"cursor":[0,false],"_id":[0,"cm1ahp0ue154b13k26i4vcbyl"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1g4xi7d080e13jx27z9cg97"]]],"imagePreviewFields":[0,{"cm1g4xi7d080e13jx27z9cg97":[0,{"top":[0,112],"left":[0,0],"width":[0,1920],"height":[0,846],"x":[0,50],"y":[0,51]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/VoRjIHEH_zI"],"title":[0,"Pioneering Life-Changing Composites"],"thumbnail":[0,"https://i.ytimg.com/vi/VoRjIHEH_zI/hqdefault.jpg"]}],"title":[0,"A pioneer in materials science for more than 130 years, Michelin aims to build a world-leading manufacturer of the composites that transform our daily lives..."],"_id":[0,"cm1ahp0uh154c13k25yqp8rn8"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1ahp0ga003i356x62g956e0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Building a world-leading manufacturer of composites"],"textarea":[0,{"content":[0,"<p>Michelin’s goal is to become the global leader in composites, serving fast growing markets in highly demanding fields such as mobility, construction, aeronautics, low-carbon power and healthcare. The Group is expanding into these markets by developing its existing activities combined with external growth.&nbsp;</p><p>&nbsp;</p><p><strong>Non-toxic adhesive resins, fibers for construction applications that are four times lighter than steel, revolutionary inflatable solutions</strong>... Michelin can count on its distinctive knowledge in materials science - bolstered by subsidiaries such as <a href=https://www.michelin.com/"https://www.resicare.com//" target=\"_blank\"><strong>ResiCare</strong></a><strong>, </strong><a href=https://www.michelin.com/"https://www.araneacomposite.com//" target=\"_blank\"><strong>AraNea</strong> </a>and <a href=https://www.michelin.com/"https://inflatable.michelin.com/en//" target=\"_blank\"><strong>Michelin Inflatable Solutions</strong></a> - to pave the way for disruptive innovations, in particular by leveraging its expertise in polymer composite solutions for high-potential applications beyond mobility.<span class=\"ds__note\"> </span>Thanks to<strong> </strong><a href=https://www.michelin.com/"https://www.solesis.com//" target=\"_blank\"><strong>Solesis</strong></a>, in which Michelin holds a stake with the investment firm Altaris, Michelin is now a player in the field of<strong> </strong>biocompatible materials for <strong>implants, regenerative medicine, and cell and gene therapy</strong>. The late-2022 acquisition of Polyzen has strengthened Solesis’ portfolio with a line of polymer films and coatings for medical applications.&nbsp;</p><p>In parallel, the Group is pursuing a strategy of merging and acquiring designed to leverage common and/or complementary knowhow. When Michelin acquired <strong>Fenner</strong>, the global leader in reinforced polymer technology in 2017, it was able to gain a foothold in new markets such as transportation, energy, agriculture, healthcare and manufacturing with<strong> conveyors </strong>(<a href=https://www.michelin.com/"https://fennerdunlopamericas.com//" target=\"_blank\">conveyors North</a> - <a href=https://www.michelin.com/"https://www.fenner.com.au//" target=\"_blank\">conveyors South</a>)<strong>, </strong><a href=https://www.michelin.com/"https://www.fenner.com//" target=\"_blank\"><strong>belting</strong></a><strong> and </strong><a href=https://www.michelin.com/"https://www.cdiproducts.com//" target=\"_blank\"><strong>seals</strong></a>.&nbsp;&nbsp;&nbsp;&nbsp;</p><p>In 2023, Michelin acquired <a href=https://www.michelin.com/"https://flexcompositegroup.com//" target=\"_blank\"><strong>Flex Composite Group</strong></a><strong> (FCG), </strong>the European leader in high-tech fabrics which owns the Angeloni, Orca by Pennel &amp; Flipo and Faitplast brands, thereby broadening its range of polymer composite solutions and gaining access to new cutting-edge markets such as marine, automotive (supercars, electric vehicles), sport and construction.&nbsp;&nbsp;</p><p>&nbsp;</p><h2><strong>A world-leading manufacturer of composites for an “all sustainable” world</strong>&nbsp;</h2><p>We have never faced so many new challenges in terms of technology, people and the environment. Tomorrow, Michelin intends for every object to be “all sustainable”, i.e. offer long-lasting performance, be socially responsible and be designed for minimum environmental impact across its entire lifecycle. This “<a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/" target=\"\">all sustainable” approach</a> underpins each and every one of Michelin’s actions and decisions.</p><p><strong>Composites offer infinite possibilities and are valuable technological drivers capable of reconciling operational excellence, energy efficiency and resource conservation.&nbsp;</strong></p><p>For example, composites are ideal in the aeronautics or automotive sectors where weight-saving is critical. Lighter than steel, they contribute to boosting energy efficiency and reducing CO<sub>2,</sub> emissions which are crucial to meet today’s environmental challenges. 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play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of composites primary default some of composites developed by michelin 1 1 1 1 1 1 1 1 1 1 1 1 primary default media magazine composites technology future decryption page 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marvels of technology that hold the key to the world of tomorrow because they are marvels of technology michelin is convinced that composites will continue to play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of 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Michelin’s leadership in connected tires: an explainer.</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1g8elcp1knw14maccjigl1c"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1g9ahk81ky614ma9acvbgly"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1g8kj4a005i356urz04gn9v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>There are estimated to be roughly 30 billion connected devices worldwide. CCTV cameras connected watches etc. - numerous fields of application for connected devices already exist and tires are no exception. Tires are, in fact, at the forefront of connected technology.</span></p><p><span>Connected tires are a fantastic technological driver for Michelin making it possible to exploit the tire’s full potential throughout its lifetime, making driving safer, enhancing the user experience, saving money and reducing the environmental impact while reconciling the economic, human and environmental impacts of mobility and assuming, of course, that there is a reliable source of data which can be correctly interpreted.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8mfw5005t356u7pzwjza6"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cm1g8puiq0081356uqneksx32"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Michel Vincentelli"],"jobTitle":[0,"Senior Vice President, Connected Solutions Business Line"],"textarea":[0,{"content":[0,"<p>« <span><em>A smart tire needs to be more than just connected.&nbsp; The quality of the collected data and the algorithms used play</em></span><a class=\"msocomanchor\" href=https://www.michelin.com/"#_msocom_2\"><span> </span></a><span><em>a crucial role. The tire is the only part of the vehicle in contact with the road so, when it is connected to a reliable, robust ecosystem, it can provide unique and essential data which is vital for safety, operating efficiency and a lower environmental footprint.</em></span></p><p><span><em>Connected tires will help Michelin achieve its all-sustainable goals more quickly and pave the way for new advances in mobility</em></span> »</p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"cm1ro32rc2a3a14ma4vus0maj"]]],"imageFields":[0,{"cm1ro32rc2a3a14ma4vus0maj":[0,{"top":[0,0],"left":[0,0],"width":[0,1400],"height":[0,2100],"x":[0,51],"y":[0,5]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g8qd1a008f356ubdnb9jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"How to make tires smarter ?"],"cursor":[0,false],"_id":[0,"c3x0cenj3lilw7i50xa2ku1s"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"xp2j0j0ukeqrcghx7t8yrzqt"]]],"imagePreviewFields":[0,{"xp2j0j0ukeqrcghx7t8yrzqt":[0,{"top":[0,264],"left":[0,0],"width":[0,2000],"height":[0,820],"x":[0,50],"y":[0,37]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/_PFSNNUNc-0"],"title":[0,"Drive smarter: Michelin's connected tires explained"],"thumbnail":[0,"https://i.ytimg.com/vi/_PFSNNUNc-0/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"czjlxm3e5wmjzcr7b7mtz21v"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"h4tzw6tx8wf3es3rxkuasks0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>How do connected tires work?</strong></span></h2><p><span>The smart tire leverages all the power of algorithms enabling pertinent data processing and analysis. So, how do you get a tire to talk? In order to communicate, tires need to be equipped with <strong>Tire Mounted Sensors (TMS)</strong>, these sensors are designed to collect tire data - inflation pressure and temperature - in real time. It is then converted into actionable information by means of algorithms then sent to the vehicle using Bluetooth® Low Energy (BLE) technology.</span></p><p><span>Michelin connected tires also boast an integrated Radio Frequency IDentification or <strong>RFID chip</strong>. This tamperproof electronic chip works as a tire identity card that contains a unique identifier which memorizes all the tire’s information - from cradle to grave - including the place of manufacture and materials. This data is particularly important for recycling end-of-life tires and reusing high-quality second-generation materials.</span></p><p><span>These two connectivity solutions provide information via an interface, helping users optimize the potential of their tires and/or activities.</span></p><p><span><strong>Another approach utilizes algorithms based on vehicle data.</strong> The algorithm is capable, for example, of evaluating tire wear or grip, or identifying a slow leak. This gives OEMs a panel of advanced functions encouraging them to adopt connected tires, which in turn fosters more sustainable mobility.</span></p><p><span>These two approaches are complementary and can be tailored to the needs of each customer.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahke1ky914ma7jja4oew"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8pfce007g356ufoqs022m"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Michelin is a stakeholder in the CIRPASS 2 project funded by the European Union to generalize information sharing and the use of the Tyre Digital Product Passport (DPP) to encourage recycling and contribute to the circular economy.</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g8vey2009z356ukgpglh0a"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Michelin, a key player in connected tires</strong></span></h2><p><span>Michelin can boast over a hundred years’ experience in tire physics and vehicle dynamics underpinned by an unparalleled culture of customer service. Over time, <strong>Michelin has acquired an in depth understanding of tire usage and vehicle behavior, ensuring thorough and pertinent interpretation of the collected data.</strong></span></p><p><span>This is enhanced by <strong>extensive expertise in cutting-edge algorithm design </strong>guaranteeing precise analysis of data to serve its customers. It is thanks to these </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/michelin-s-technological-leadership-is-built-on-solid-know-how/">distinctive know-hows</strong></span></a><span> that the Group has made a name for itself in connected mobility.</span></p><p><span>Moreover, <strong>Michelin also relies on </strong></span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/explore-motorsport/">motorsports as a real-world laboratory</strong></span></a><span><strong> to accelerate research, testing and industrial development of connected tires</strong>. For example, Michelin was able to capture a vast amount of data from the tire sensors in the vehicles used for the ABB FIA Formula E World Championships between 2019 and 2022.&nbsp; With more than 200,000 connected tires fitted to mass-produced vehicles as well as mining equipment and aircraft, Michelin’s expertise in connected technology has already proved its value in multiple applications.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkf1kya14ma6ome0lwk"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8wjam00b0356uob4zk8gt"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cm1g9ka8s006r356xyrsqyo3v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"200 000"],"title":[0,"Michelin fits connected tires to mass-produced vehicles - there are now more than 200,000 connected tires on the road."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"o75vzy78f79ppbpostcps75z"]]],"imageFields":[0,{"o75vzy78f79ppbpostcps75z":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cm1g9kx4u0071356xwgrfht5s"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"15"],"title":[0,"Michelin has over 15 years’ experience in connected tire technology"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g9lcul007b356xb25kqzph"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"contents":[1,[[0,{"_id":[0,"cm1g9009l00ih356uasnqrnou"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.text-block-list.contents"],"portraitView":[0,true],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>The first vehicles to benefit from Michelin connected technology were used in mining since 2007. Today’s mining vehicles are fitted with the fourth-generation <strong>Michelin Earthmover Management System, </strong>a powerful tire monitoring tool which is designed to cut maintenance costs, reduce vehicle downtime and boost operational security<strong>.</strong> Since 2021, Michelin has been fitting connected tires to Premium electric vehicles, alongside homologation projects that are ongoing with OEMs. The Group recently launched </span><a href=https://www.michelin.com/"https://www.michelin.com/en/publications/group/azul-selects-the-pressense-connected-tire-from-safran-and-michelin-to-equip-its-airbus-a320s-and-a321s-and-embraer-195-e12s-and-195-e2s/">the first connected aircraft tire in partnership with Safran</strong></span></a><span>; it is designed to simplify maintenance for the airlines. Connected truck tires are next in line!</span></p>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"cm1g9ahkl1kyb14ma8q8d7xmj"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g90rib00it356urvv1mzoi"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Connected tires: the next turning point in mobility?</strong></span></h2><p><span>Michelin patented its Radial technology in 1946. It went on to revolutionize the tire business, becoming the norm on all types of vehicles. Connected tires may well be the next revolution in mobility. <strong>Imagine a tire which is smart enough to tell you when it really needs to be changed, which helps optimize vehicle handling in real time and which also saves you petrol or battery life and is even traceable for simpler end-of-life recycling.</strong></span></p><p><span>The data collected from Michelin connected tires and algorithms opens up huge potential for new features, bringing added value for everyone - businesses and individual motorists alike. <strong>A safer drive, more efficient and productive fleets, greater environmental protection.</strong>.. For Michelin, connected tires with what they bring as benefits are a valuable solution to deal with new mobility challenges.</span></p><p></p><p></p><h2><span><strong>Connected tires, the center of Michelin’s “All-sustainable” approach</strong></span></h2><p><span>Michelin is convinced that the connected tire will help it achieve its goals faster, reconciling economic, human and environmental priorities by enhancing the efficiency, safety and sustainability of transport.</span></p><p><a href=https://www.michelin.com/"https://www.michelin.com/en/groupe/activites/services/connected-fleet/">Michelin Connected Fleet </strong></span></a><span>solutions already allow fleets to rationalize fuel consumption and cut downtime, but the Group intends to go further by leveraging data from connected tires and the algorithms used. By launching new functionalities on the market based on the state of wear of tires and their conditions of use (temperature, pressure, load, environment etc.), Michelin intends to continually create value for its customers by offering services such as predictive tire maintenance. Another argument in favor of connected tires: safety! The data from connected tires is used to ensure the right vehicle settings, guaranteeing a safer driving experience. Lastly, they make a significant contribution, environmentally speaking, by </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/planet/climate-action/">combating climate change</strong></span></a><span> and </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/entreprise/planet/natural-resources-preservation/">conserving natural resources</strong></span></a><span>.</span></p><p><span>Correct tire pressure combined with intelligent journey management translates into lower fuel consumption and fewer CO<sub>2</sub> emissions. It also provides an opportunity to reduce material consumption by optimizing tire wear and improving end-of-life tire recycling, thereby regenerating as much material as possible. Michelin is ever more invested in its quest for innovative solutions with a positive environmental impact so it is hardly surprising that it is striving to speed up connected tire development.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkn1kye14ma1ckohdlv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g98tq600ka356uelin3wqn"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"PREDICTIVE TIRE MAINTENANCE"],"cursor":[0,true],"_id":[0,"cm1g9ahkb1ky714ma98gbg1ar"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clp82khhb0hyr0tlf4xjx1bqp"]]],"imagePreviewFields":[0,{"clp82khhb0hyr0tlf4xjx1bqp":[0,{"top":[0,671],"left":[0,625],"width":[0,2000],"height":[0,900],"x":[0,44],"y":[0,38]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/W7e4Sl_aewM"],"title":[0,"Rouler plus longtemps grâce à la Maintenance Predictive des pneus"],"thumbnail":[0,"https://i.ytimg.com/vi/W7e4Sl_aewM/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"cm1g9ahke1ky814maabnigov2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1g8sj0v008y356u5bz1es5o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><span><strong>There is no doubt that connected tires will have a major impact on the transportation of people and goods. It is why Michelin is continuing to develop more and more connected services and is keen to make them easily available to all its customers. </strong></span></p><p><span><strong>Michelin already features among the leaders in connected tires thanks to its data-driven mindset and carefully honed algorithms, and will continue to explore all the possibilities data has to offer. When this expertise is combined with Michelin’s proven passion for innovation, curiosity and commitment to the planet, just imagine what the connected tires of the future might look like!</strong></span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ptft1jrk13k23fkq983n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g9pt1w00bz356xmczhd18s"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,true],"heading":[0,"READ 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Operators can use the real-time monitoring feature in their mobile app to adjust their processes.<strong> Data from all the Group’s factories can be collected in just 2 to 3 hours.</strong> Managers and energy experts on each site can access a range of comparative analyses on the factory, activity, workshop, or business unit levels, depending on their needs. They can then work together to identify potential avenues for improvement and take corrective actions based on reliable data verified and validated by AI algorithms. <strong>More than 10,000 meters have already been installed in more than 20 factories</strong>, with a goal of equipping all Group factories in 2026.</span></div>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"prgk6cepccse1gfycg3r6imm"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"kdq9x5tw6dmybe6o6ctg7cvm"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"k2f3o19g4qk9cvgtqkqfdcil"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"t4yojg57p96dsrybhjh85skr"]]],"mediaPropertiesFields":[0,{"t4yojg57p96dsrybhjh85skr":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"From best practice to standard..."],"content":[0,{"content":[0,"<p><span style=\"color: black\">Product Energy has already proven its worth, particularly in mix production workshops. The data collected has revealed energy consumption variations of up to 16% on equivalent machines. Reducing cylinder speeds by 10% can generate 10% energy savings without impacting production speed or quality. 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for good grip particularly on electric vehicles which often have instant torque predictive maintenance enables real time monitoring of tire status which helps maintain the right pressure and improve grip on the road well maintained tires also have lower rolling resistance which helps increase electric vehicles range predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments focus our disruptive products nos offres détaillées youtube video lo9nucsvey4 michelin smartwear michelin started work on developing the smartwear algorithm over a decade ago michelin smartwear is a proven solution for tire wear monitoring and end of life prediction michelin smartwear uses real time data from the vehicle s sensors so it doesn t require any dedicated tire mounted sensors its objective is to predict when the tire will reach the end of its life even with irregular wear it works like a physical gage whenever the vehicle is in motion the algorithm 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Michelin's rigorous interpretation of that data and its expertise in creating cutting-edge algorithms enable it to offer precise and relevant analyses for its customers’ benefit. As input for those algorithms, Michelin prioritizes data that is already available in the vehicle. When necessary, the Group also offers tire-mounted sensors that provide access to advanced features and precise tire identification.\nThanks to our knowledge of tires, our precise, reliable, and easy-to-deploy solutions can be used with any brand.\nEven more important is having the flexibility to integrate the software into different vehicle architectures and offer a turnkey solution for car manufacturers. \nThe challenge for our engineering teams is developing solutions that aren’t just precise but that can also accommodate all types and brands of tires and all the use cases on the market, with or without tire-mounted or in-vehicle sensors and without using any personal data. To develop our solutions, we rely not only on the expertise of over 50 dedicated engineers but also on trusted partners. \nWear, pressure, load, rolling resistance, grip\nTwo predictive maintenance solutions are central to Michelin’s offer: tire wear monitoring and end-of-life prediction and pressure monitoring with slow leak detection and critical threshold estimation.\nMichelin is progressively expanding its connected solutions to additional areas, beyond wear and pressure. Its solutions have covered vehicle load measurement since 2025 and will be adding tire rolling resistance and grip estimation to detect hydroplaning risks in the future. \nMichelin, a preferred partner for electric vehicles\nBattery weight, high torque, regenerative braking, range, low noise level — the need to factor in all these specific electric vehicle characteristics means that consumers and automotive manufacturers are increasingly focusing on tires. While the longevity and energy efficiency of MICHELIN tires are key to dealing with the impact of increased vehicle weights, MICHELIN's predictive maintenance solutions are also valuable assets for electric vehicle performance. Optimal tire pressure is essential for good grip, particularly on electric vehicles, which often have instant torque. Predictive maintenance enables real-time monitoring of tire status, which helps maintain the right pressure and improve grip on the road. Well-maintained tires also have lower rolling resistance, which helps increase electric vehicles’ range. Predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments. \nMICHELIN SmartWear\nMichelin started work on developing the SmartWear algorithm over a decade ago. MICHELIN SmartWear is a proven solution for tire wear monitoring and end-of-life prediction. MICHELIN SmartWear uses real-time data from the vehicle’s sensors, so it doesn't require any dedicated tire-mounted sensors. Its objective is to predict when the tire will reach the end of its life, even with irregular wear. It works like a physical gage: whenever the vehicle is in motion, the algorithm calculates an estimate of the tires’ tread depth based on real-time signals from the vehicle. That means you have continuous monitoring of your tires’ wear level. MICHELIN SmartWear is designed for easy integration into a manufacturer environment. It can be partly vehicle-based and partly cloud-based or entirely vehicle-based, in compliance with automotive standards.  For example, MICHELIN SmartWear is already integrated into the QNX® Cabin platform. \nMICHELIN SmartLeak  \nWhen it comes to punctures and pressure loss, our MICHELIN SmartLeak algorithm detects slow leaks early and can predict when they will become critical thanks to data from the TPMS. Is it a question of minutes (fast leak), hours, or days? We can then recommend locations to repair or reinflate the tire. That gives drivers greater peace of mind. Our solution offers significant advantages over the existing TPMS systems on the market, which only alert drivers once the tire pressure is abnormal. \nTire ID\nThanks to the MICHELIN sensor, the vehicle can always identify its tires. That connectivity offers car manufacturers a range of possibilities to improve the driving experience by leveraging our tires’ full performance potential. What if your car could make your ride more comfortable depending on the tires mounted on it, by automatically adjusting its suspension?  \n\n\n \nMichelin and Brembo to improve braking Brembo, the global leader in high-performance braking system design, development, and production, and Michelin have signed an agreement to revolutionize vehicle performance and offer drivers unrivaled levels of safety and comfort. This partnership combines the two companies’ areas of expertise: excellence in braking systems, vehicle modeling, and artificial intelligence for Brembo and tire modeling and algorithm development for Michelin. This innovation is based on a continuous real-time data exchange between Brembo's revolutionary SENSIFY® braking system and the grip data transmitted by Michelin's connected solutions. This unique tire data has enabled the engineers on the project to develop an exceptionally precise braking system. \nMichelin and QNX® Cabin for Plug and Play integration\nMichelin teamed up with BlackBerry to integrate MICHELIN SmartWear into vehicles. QNX® Cabin provides with a cutting-edge in-vehicle software platform connected to the cloud which helps automotive manufacturers and their partners deploy new applications in vehicles. QNX® Cabin makes that possible by providing secure, standardized access to vehicle data. Its benefits include shorter development times and optimized data processing thanks to in-vehicle processing and easier cloud access."],"imageIds":[1,[[0,"nc40mvjgze97mnsdpdway151"]]],"imageFields":[0,{"nc40mvjgze97mnsdpdway151":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/michelin-innovative-connected-solutions"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"],[0,"clpttv01z1vqk0tmv532b2849"],[0,"clnkgn9pd0uyf0tih4n0d5n96"],[0,"clfl3z9tc00040imx91ad4aaj"]]],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-innovative-connected-solutions"],"_children":[1,[]]}],[0,{"_id":[0,"vzyn9c7o022ofvpl4vzwqyc7:en:published"],"aposDocId":[0,"vzyn9c7o022ofvpl4vzwqyc7"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2025-03-11T09:15:01.708Z"],"slug":[0,"/media/magazine/player-circular-revolution"],"title":[0,"Michelin: an active player in the circular revolution"],"intro":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">How to integrate 40% renewable and recycled materials in its tires by 2030 and 100% by 2050 by promoting the emergence of new circular value chains? Explanations.</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"ks6oi9edfmksqv5f9jqz7w1t"],"items":[1,[[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"x8vsffuuav9qqbqlynpsdd0m"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Fabien Gaboriaud"],"jobTitle":[0,"Senior Vice President, Solutions for Circular Materials at Michelin"],"textarea":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">At Michelin, we explore and support emerging circular value chains. 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That will mean tackling immense human, technological, economic, environmental, and social challenges.</span></p><p></p><p><span style=\"color: rgb(0, 0, 0)\">Michelin does have a number of strengths that will help it do just that, including </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/innovation/">Michelin continues to use motorsports as an arena to test and accelerate innovative technologies</strong></a>. Beyond trophies, auto racing enables the Group to enhance its technological leadership for the benefit of the environment.</p><p>Did you know that the rear tires for MotoE (the electric motorcycle world championship), which can handle speeds of over 250 kph, also incorporate more than 50% renewable and recycled raw materials sourced from orange peel, pine resin, and used tires? 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The prospect of a hydrogen car actually competing at Le Mans by 2026 is by no means a pipe dream!</span></em></p>"]}],"imageIds":[1,[[0,"clmyo2t8q3eeu0tlseclrd9ij"]]],"imageFields":[0,{"clmyo2t8q3eeu0tlseclrd9ij":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"imageIds":[1,[[0,"clmynzws83ert0tn65ms9e7ff"]]],"imageFields":[0,{"clmynzws83ert0tn65ms9e7ff":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clmyr7t9f015f3b6db1zzyc9r"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.focus"],"heading":[0,"MotoE™"],"sections":[1,[[0,{"_id":[0,"clmyr8wcx01823b6dgqxq8u00"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>In 2019, Michelin was named partner of the FIM MotoE</span></em><span>™</span><em><span> World Cup, the first world-class racing series for electric motorbikes.</span></em></p><p></p><p></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}],[0,{"_id":[0,"clmyr8yjv01893b6df4xio7gl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>Michelin provides MotoE</span></em><span>™</span><em><span> competitors with specific, durable yet increasingly high-performance tires. 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Not only do they boast an outstanding results record together, but they also share the same clear, zero-emissions vision for the sport's sustainable future.</span></em></p><p></p><p></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}],[0,{"_id":[0,"clmyro9vw01vw3b6dbagb110w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>When Porsche first spoke of its Mission R project and Porsche GT4 ePerformance concept, Michelin immediately rose to the challenge of providing the 1,000-plus horsepower, all-electric Cayman 718 GT4 with bespoke '53' tires (53% renewable and recycled raw materials).</span></em></p><p></p>"]}],"imageIds":[1,[[0,"clt2x5cvl0drb14otaeor38kk"]]],"imageFields":[0,{"clt2x5cvl0drb14otaeor38kk":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clmyroliq01y93b6d61nr46lr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>The Porsche GT4 ePerformance was unveiled at the 2022 Goodwood Festival of Speed in the south of England. It subsequently embarked on a world tour of demonstration runs, including an appearance at the snowy Race of Champions in the Arctic Circle, for which Michelin provided it with a studded version of its '53' tire.</span></em></p>"]}],"imageIds":[1,[[0,"clt2wxws40dsy13quej5y1iyu"]]],"imageFields":[0,{"clt2wxws40dsy13quej5y1iyu":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"imageIds":[1,[[0,"clt2wxws40dsy13quej5y1iyu"]]],"imageFields":[0,{"clt2wxws40dsy13quej5y1iyu":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clmyo41pf05s53b6dazadcfc4"],"metaType":[0,"widget"],"type":[0,"explore-focus"],"aposPlaceholder":[0,false]}],[0,{"text":[0,{"_id":[0,"clmywsnbr04tf3b6dvnozx6fk"],"items":[1,[[0,{"_id":[0,"clmywsoco04tk3b6dylbkbjhh"],"metaType":[0,"widget"],"type":[0,"@apostrophecms/rich-text"],"aposPlaceholder":[0,false],"content":[0,"<p>Acutely aware that sustainability<strong> requires a combination of longevity and performance</strong>, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the<strong> MotoE™ </strong>and <strong>FIA World Endurance Championships</strong>, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. 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In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO<sub>2</sub> emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.</p><p><em>*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and </em>CO<sub>2</sub><em> Emissions Linked to the Early Replacement of Automobile Tires.</em></p><p>Michelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO<sub>2</sub> emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. 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explore 1 we race for change video racing against the clock for the environment 6u0y9t2d qa 16x9 rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay trkh0sc3qm0 16x9 image motorsport a laboratory of extremes image bk0i8vjzeju 16x9 from track to street replay change we race for change we race for change 6u0y9t2d qa 16x9 matthieu bonardel director michelin motorsport fia formula e missionh24 motoe porsche gt4 eperformance we race for change last performance made to last des performances faites pour durer image ipekl c7izy 16x9 des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés jean michel bellard tire designer michelin motorsport image xpd1jmajckg 16x9 image michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation matthieu le gars hypercar tire designer michelin jérémie riquier performance analyst michelin motorsport canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced 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motorsport in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility media magazine explore motorsport motorsport explore motorsport michelin explore 1 we race for change video in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility today more than ever it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation while the sport itself is undergoing profound changes racing against the clock for the environment 6u0y9t2d qa 16x9 in the course of its century plus history michelin has collected an enviable collection of silverware with more than 1 200 victories in major events across a wide spectrum of disciplines and conditions circuit racing rallying deserts snow and ice etc having demonstrated the quality of its tires in world class motorsport the company is today focusing the clout of its research resources on innovating in favor of the environment rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay michelin can look back at a proud record of more than 100 formula 1 grand prix victories plus five times that number in topflight motorcycle racing 500cc motogptm more than 300 more in world class rallying and hundreds in endurance racing including every le mans 24 hours win since 1998 while forging this unrivaled record michelin has been active in many of motorsport history s most memorable moments thanks to its instinct for innovation unique expertise quest for excellence passion and game changing ideas trkh0sc3qm0 16x9 image 1906 michelin s first major motor racing success prior to the first ever grand prix automobile de france in 1906 near le mans michelin patented a removable rim that was the envy of its day it meant tires could be changed in four minutes or less compared with a good quarter of an hour in the case of a conventional assembly after two days of intense grueling action the grand prix was won by hungary s ferenc szisz in a renault ak on michelin tires and removable rims motorsport a laboratory of extremes image history s first le mans 24 hours won by michelin organized in may 1923 the inaugural le mans 24 hours originally known as the grand prix d endurance coupe rudge whitworth saw andré lagache rené léonard and raoul bachmann christian dauvergne claim an assertive one two finish in their michelin le confort equipped chenard et walckers after more than 2 000 kilometers of non stop racing from the outset the uncompromising french race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions in 1967 michelin introduced radial sicks tires to le mans fitted to an alpine a210 prototype these pattern less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high performance materials they featured bk0i8vjzeju 16x9 from track to street michelin radial slicks played a part in winning the inaugural world rally championship title in 1973 the following season the technology was also seen in grand prix motorcycle racing in 1978 it won formula 1 s brazilian grand prix with ferrari in addition to coming first at the le mans 24 hours with renault alpine a year later ferrari and michelin x technology secured the formula 1 world crown motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck motorcycle agricultural vehicle civil engineering vehicle and aviation industries etc michelin s emphasis on innovation harvested further success and titles in formula 1 with ferrari renault bmw mclaren at the same time the french tire manufacturer dominated its rivals in grand prix motorcycle racing in association with suzuki honda and yamaha it triumphed in world class rallying too with lancia toyota and audi which established four wheel drive as the norm michelin was equally successful in endurance racing alongside the likes of mercedes and peugeot and took every vehicle category win on the paris dakar rally many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires replay change we race for change we race for change we do not race for glory but for change» michelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today it ranges from experimenting with renewable and recycled raw materials to implementing new increasingly environmentally respectful processes while working closely with vehicle manufacturers as they tackle the ecological transition in addition to its pursuit of victory michelin sees motorsport as a real ally in the race against time to protect the environment 6u0y9t2d qa 16x9 motorsport enables us to acquire the sort of specific knowledge that only competition can bring working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable increasingly decarbonized mobility matthieu bonardel director michelin motorsport over the past decade michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all sustainable plan fia formula e missionh24 motoe porsche gt4 eperformance acutely aware that sustainability requires a combination of longevity and performance michelin is involved in various forms of topflight motorsport on two and four wheels where technological excellence is making a real contribution to the sustainable mobility cause the list of series includes the motoe and fia world endurance championships where the resilience and durability of michelin s tires are put to an extreme test fitted to demanding sophisticated bikes and cars in the hands of exacting riders and drivers the knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand s everyday tires we race for change last performance made to last des performances faites pour durer lasting performance in environmental terms the chief quality of any product is arguably its ability to last in europe alone michelin estimates that 128 million tires and 6 6 million tonnes of co2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar minimum groove depth 1 6mm conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of michelin s dna source in house calculations carried out at the ladoux technology center near clermont ferrand france published in a technical paper dated september 27 2016 entitled raw materials fuel consumption and co2 emissions linked to the early replacement of automobile tires michelin has always believed that designing longer lasting tires results in fewer tires having to be produced this in turn equates to substantial raw material energy and associated co2 emissions savings in the worlds of racing and road tires alike conceiving products that deliver high performance across their lifespan means having to replace them less frequently michelin is consequently committed to developing tires for cars bicycles motorbikes trucks airplanes etc that perform safely throughout their working life image since the early days of its involvement in racing michelin has carved out a solid reputation on long challenging long events like the paris brest paris bicycle race gordon bennett cup le mans 24 hours and paris dakar rally now known simply as the dakar in the past 10 years michelin equipped le mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires at average speeds of some 240kph that s equivalent to the distance of more than two formula 1 grands prix ipekl c7izy 16x9 fewer racing tires michelin has long backed reducing the number of tires employed in motorsport in the noughties it campaigned to cap the quantities competitors could use at rounds of the world rally championship in formula e successive generations of its bespoke tire for the all electric racing series allowed tire allocations per race to be cut by 25 percent meanwhile the introduction of maximum tire allowances for rounds of the fia wec and imsa endurance racing championships has forced teams to run multi stint strategies des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés making tires completely sustainable by 2050 is clearly one of the most ambitious challenges michelin has set itself since its invention of radial technology michelin motorsport s engineers chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm s racing tires this multi faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before we notably discovered that it was possible to extract silica from rice husk by means of a specific process silica increases the resilience of tire treads while reducing their rolling resistance since 2023 rice husk is an ingredient we use to make the tires raced by today s sophisticated hypercar prototypes at le mans jean michel bellard tire designer michelin motorsport image did you know that michelin s rear motoetm tire incorporates more than 50 percent renewable and recycled raw materials including orange peel pine resin and scrap tires it is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph the proportion of renewable recycled raw materials that go into the 2023 michelin pilot sport slicks raced by endurance racing s hypercar prototypes is as high as 30 percent and 45 percent in the case of rain tires meanwhile greengt s missionh24 fuel cell hydrogen endurance racing prototype completed a parade lap of the 13 6 kilometer le mans circuit ahead of the 2022 le mans 24 mans on michelin tires that contained 53 percent renewable and recycled raw materials by 2023 the proportion had reached 63 percent xpd1jmajckg 16x9 image michelin motorsport is currently at an advanced stage with regard to research into mass production applications and achieved significant time savings during the development of the first road approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively these figures were notably made possible thanks to the materials and supplier reference classification work carried out by michelin motorsport the technologies involved will benefit all michelin tires by 2025 michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation when starting from a clean sheet of paper you begin by studying the technical regulations and brief this initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to we then analyze these findings and simulate the forces exerted using mathematical modeling this enables us to modify the construction and materials employed before evaluating different configurations in virtual form the actual conception phase for a new racing tire takes around a month on the computer matthieu le gars hypercar tire designer michelin after the conception phase we analyze the forces involved along with the tire s movements and characteristics the data provided by the design team is applied to a modelized tire known as tame tire then tested and evaluated on a simulator this is driven by one of the car s future drivers at a variety of simulated racetracks depending on what we want to test the construction or the compound for example we have an optimal correlation between the track and the simulator which is what enables us to carry out such coherent development work virtually the approach saves not only time and money but also co2 emissions jérémie riquier performance analyst michelin motorsport from the virtual development phase to track testing the virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as record ahead of its first physical track run at the ladoux technology center near clermont ferrand france this extraordinary machine enables tires to be tested statically and dynamically as if they were lapping a real circuit record takes the form of a three meter diameter cylinder inside which a mechanical arm presses the tire against the asphalt lined wall it is capable of replicating different slip and camber angles at speeds of up to 350kph the variety of running conditions it can reproduce including wet weather makes it possible to ensure that tires are perfectly safe before their first track run tools such as these enable michelin to simulate tire behavior in extreme conditions making it possible to select only the most satisfactory specifications to actually produce and test going forward benefits of the process include fewer tires to produce fewer test sessions to organize and fewer co2 emissions although initially conceived for motorsport purposes record is today used widely in the development of road tires canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility"],"searchSummary":[0,"\nIn addition to scoring more than 1,200 major victories in association with many of racing and rallying's biggest players, Michelin Motorsport has a long tradition of contributing to enhanced mobility. Today, more than ever, it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation, while the sport itself is undergoing profound changes. \nIn the course of its century-plus history, Michelin has collected an enviable collection of silverware, with more than 1,200 victories in major events across a wide spectrum of disciplines and conditions (circuit racing, rallying, deserts, snow and ice, etc.). Having demonstrated the quality of its tires in world-class motorsport, the company is today focusing the clout of its research resources on innovating in favor of the environment.  \nMichelin can look back at a proud record of more than 100 Formula 1 grand prix victories, plus five times that number in topflight motorcycle racing (500cc / MotoGPTM), more than 300 more in world-class rallying and hundreds in endurance racing, including every Le Mans 24 Hours win since 1998. While forging this unrivaled record, Michelin has been active in many of motorsport history's most memorable moments thanks to its instinct for innovation, unique expertise, quest for excellence, passion and game-changing ideas. \n1906: Michelin's first major motor racing success!\nPrior to the first-ever Grand Prix Automobile de France in 1906, near Le Mans, Michelin patented a removable rim that was the envy of its day. It meant tires could be changed in four minutes or less, compared with a good quarter-of-an-hour in the case of a conventional assembly. After two days of intense, grueling action, the grand prix was won by Hungary's Ferenc Szisz in a Renault AK on Michelin tires... and removable rims.\n \nHistory's first Le Mans 24 Hours won by Michelin\nOrganized in May 1923, the inaugural Le Mans 24 Hours (originally known as the Grand Prix d’Endurance-Coupe Rudge Whitworth) saw André Lagache/René Léonard and Raoul Bachmann/Christian Dauvergne claim an assertive one-two finish in their Michelin Le Confort-equipped Chenard et Walckers after more than 2,000 kilometers of non-stop racing.\n \nFrom the outset, the uncompromising French race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions. In 1967, Michelin introduced radial sicks tires to Le Mans, fitted to an Alpine A210 prototype. These pattern-less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high-performance materials they featured. \nMichelin radial slicks played a part in winning the inaugural World Rally Championship title, in 1973. The following season, the technology was also seen in grand prix motorcycle racing. In 1978, it won Formula 1's Brazilian Grand Prix with Ferrari, in addition to coming first at the Le Mans 24 Hours with Renault-Alpine. A year later, Ferrari and Michelin X technology secured the Formula 1 world crown. Motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck, motorcycle, agricultural vehicle, civil-engineering vehicle and aviation industries, etc.\nMichelin's emphasis on innovation harvested further success and titles in Formula 1 with Ferrari, Renault, BMW, McLaren. At the same time, the French tire manufacturer dominated its rivals in grand prix motorcycle racing in association with Suzuki, Honda and Yamaha. It triumphed in world-class rallying, too, with Lancia, Toyota and Audi, which established four-wheel drive as the norm. Michelin was equally successful in endurance racing alongside the likes of Mercedes and Peugeot, and took every vehicle-category win on the Paris-Dakar Rally. Many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires. \n« We do not race for glory, but for change».\nMichelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today. It ranges from experimenting with renewable and recycled raw materials, to implementing new, increasingly environmentally-respectful processes, while working closely with vehicle manufacturers as they tackle the ecological transition… In addition to its pursuit of victory, Michelin sees motorsport as a real ally in the race against time to protect the environment. \nMotorsport enables us to acquire the sort of specific knowledge that only competition can bring, working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable, increasingly decarbonized mobility \nOver the past decade, Michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all-sustainable plan. \nAcutely aware that sustainability requires a combination of longevity and performance, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the MotoE™ and FIA World Endurance Championships, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. The knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand's everyday tires. \nLasting performance! In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.\n*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and CO2 Emissions Linked to the Early Replacement of Automobile Tires.\nMichelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO2 emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. Michelin is consequently committed to developing tires for cars, bicycles, motorbikes, trucks, airplanes, etc. that perform safely throughout their working life. \n \nSince the early days of its involvement in racing, Michelin has carved out a solid reputation on long, challenging long events like the Paris-Brest-Paris bicycle race, Gordon Bennett Cup, Le Mans 24 Hours and Paris-Dakar Rally (now known simply as the Dakar). In the past 10 years, Michelin-equipped Le Mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires, at average speeds of some 240kph. That's equivalent to the distance of more than two Formula 1 grands prix! \nFewer racing tires! Michelin has long backed reducing the number of tires employed in motorsport. In the Noughties, it campaigned to cap the quantities competitors could use at rounds of the World Rally Championship. In Formula E, successive generations of its bespoke tire for the all-electric racing series allowed tire allocations per race to be cut by 25 percent. Meanwhile, the introduction of maximum tire allowances for rounds of the FIA WEC and IMSA endurance-racing championships has forced teams to run multi-stint strategies... \nMaking tires completely sustainable by 2050 is clearly one of the most ambitious challenges Michelin has set itself since its invention of radial technology. Michelin Motorsport's engineers, chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm's racing tires. This multi-faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before. \nWe notably discovered that it was possible to extract silica from rice husk by means of a specific process. Silica increases the resilience of tire treads while reducing their rolling resistance. Since 2023, rice husk is an ingredient we use to make the tires raced by today's sophisticated Hypercar prototypes at Le Mans \nDid you know that Michelin's rear MotoETM tire incorporates more than 50 percent renewable and recycled raw materials, including orange peel, pine resin and scrap tires? It is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph! The proportion of renewable/recycled raw materials that go into the 2023 MICHELIN Pilot Sport slicks raced by endurance racing's Hypercar prototypes is as high as 30 percent, and 45 percent in the case of rain tires. Meanwhile, GreenGT's MissionH24 fuel-cell hydrogen endurance-racing prototype completed a parade lap of the 13.6-kilometer Le Mans circuit ahead of the 2022 Le Mans 24 Mans on Michelin tires that contained 53 percent renewable and recycled raw materials. By 2023, the proportion had reached 63 percent! \nMichelin Motorsport is currently at an advanced stage with regard to research into mass-production applications and achieved significant time-savings during the development of the first road-approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively. These figures were notably made possible thanks to the materials and supplier-reference classification work carried out by Michelin Motorsport. The technologies involved will benefit all Michelin tires by 2025. \nWhen starting from a clean sheet of paper, you begin by studying the technical regulations and brief. This initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to. We then analyze these findings and simulate the forces exerted using mathematical modeling. This enables us to modify the construction and materials employed before evaluating different configurations in virtual form. The actual conception phase for a new racing tire takes around a month on the computer \nAfter the conception phase, we analyze the forces involved, along with the tire's movements and characteristics. The data provided by the design team is applied to a modelized tire known as Tame Tire, then tested and evaluated on a simulator. This is 'driven' by one of the car's future drivers at a variety of simulated racetracks, depending on what we want to test - the construction or the compound, for example. We have an optimal correlation between the track and the simulator, which is what enables us to carry out such coherent development work virtually. The approach saves not only time and money, but also CO2 emissions. \nFrom the virtual development phase to track-testing\nThe virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as Record ahead of its first physical track run at the Ladoux Technology Center near Clermont-Ferrand, France. This extraordinary machine enables tires to be tested statically and dynamically, as if they were lapping a real circuit. \nRecord takes the form of a three-meter-diameter cylinder inside which a mechanical arm presses the tire against the asphalt-lined wall. 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michelin guide explore with passion with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans media magazine explore guide michelin guide rouge the michelin guide explore with passion michelin explore 2 the michelin guide explore with passion video with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans committed to offering high quality hotel and restaurant recommendations it provides exceptional experiences worldwide a reference for travelers since 1900 xwfgpnx1pq8 16x9 established by the michelin brothers in 1900 the michelin guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road in order to offer higher quality restaurant and hotel recommendations in 1933 the famous inspector profession was created anonymity independence expertise and curiosity are an integral part of the inspectors dna renowned for its methodology the michelin guide has expanded worldwide with more than 40 destinations always seeking the exceptional hotels are selected to guarantee unforgettable experiences the michelin key now distinguishes establishments in which the michelin guide selection teams stay anonymously the michelin guide spotlights eateries which place an onus on local gastronomy awarded with a bib gourmand one two or three michelin stars or a michelin green star we wish to recognize the work of talented professionals who are as committed as they are enthusiastic and who often remain hidden from view 3ruobigbjr0 16x9 inspectors inspectors their independence and anonymity are often the subject of speculation the michelin guide inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide boasting unstoppable curiosity and unique expertise they travel the world searching for the extraordinary above all else they are passionate individuals capable of grasping the immense diversity of the global culinary landscapes flavor explorers they assess restaurants according to 5 universal criteria the quality of ingredients the mastery of culinary techniques the harmony of flavors the chef s personality conveyed in dishes and consistency across different visits they dress as regular customers use an alias to book a table and order and pay their own bill in order to ensure an objective experience an inspector is above all a professional with over a decade s worth of experience and expert knowledge about global gastronomy world cuisine has no secrets for their well honed palate xi1bhknxb 4 16x9 in a nutshell inspectors are extremely curious inveterate gourmets and gastronomy lovers they are individuals who are driven by the same passion who work to keep the guide s annual selections up to date with their unique methodology they ensure that an accolade has the same value in tokyo san francisco and paris a word from our inspectors we try to understand the lifestyle of inhabitants in order to grasp their tastes and culinary traditions this enables us to make good recommendations a good dish should leave a lasting impression when the chef adds a touch of uniqueness the dish is enhanced it is this kind of personal distinction that can turn a very good dish into a memorable one when dishes are presented they should resound with diners while leaving room for their imagination hotels restaurants live the extraordinary since its creation the michelin guide has envisaged restaurants as destinations in their own right special places where people go to share unforgettable experiences we have decided to extend this specialized and passionate approach to hospitality in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide japanese ryokans parisian palaces and peruvian haciendas the promise of something unique and exceptional is part of the michelin guide s dna and extends to its hotel offering this independent selection is the result of up to date know how and consciously adopted bias which places an onus on uniqueness and the character of hotels as well as the level of comfort and service they offer aaa youtube video ftopxw zxc8 michelin s expertise is expanding to offer travelers a comprehensive experience the michelin key is becoming one of the guide s major accolades showcasing excellence in hospitality after 4 years of preparatory work more than 5 000 hotels can be booked via our digital tools in some 120 countries it is a chance for travel fans to share an unforgettable experience the selection sheds light on the boldest hotels based on five criteria the contribution to the local experience architectural excellence and interior design quality and regularity of service singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid the guide s experts are already searching for gems to offer you a memorable stay from restaurant expertise to curating extraordinary hotels 4ffm6iirwii 16x9 image our selections on our innovative platforms with the very best in terms of booking and support services planning a stay a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant available free of charge and worldwide on the michelin guide website and mobile app the hotel selection is continually updated by our experts durable the michelin guide a sustainable gastronomy player inspired by the michelin group s strong ambitions in terms of sustainability the michelin guide is committed to promoting the gastronomy players of tomorrow by keeping an eye on restaurant professionals and their sensitivity to current environmental challenges the michelin guide hopes to shine a light on this commitment image promoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the guide s most important tasks chefs worldwide are pooling their talent and are proposing new and more responsible ways of perceiving gastronomy they are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices in 2020 the michelin guide added the michelin green star to its list of distinctions the green star promotes committed restaurants who implement concrete steps to foster environmental awareness the guide is lending its expertise to identify these creative minds who care about sustainable cuisine the michelin green star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy in 2024 with almost 400 restaurants awarded a green star worldwide combining gastronomy and sustainable development has never been as delicious we must bring about an overhaul of our food system making it healthier and more sustainable massimo bottura chef osteria francescana modena 3 stars in the michelin guide italy 2024 communautes the michelin guide its communities the appealing michelin guide print version is now supplemented by a digital ecosystem to enable gourmets and travelers worldwide to keep abreast of all the guide s latest news and to discuss live with over 5 million passionate foodies interviews portraits videos the michelin guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets for professionals this is a wonderful opportunity to gain international visibility as well as a chance to encounter peers from overseas and to interact with them curious travelers or enlightened gourmets we offer consumers handy digital tools to keep up to date with all the michelin guide s news and also to facilitate their own discovery experience on our website and free mobile app you ll find all our hotel and restaurant selections available to book for an absolutely unique and memorable gastronomic and or accommodation experience in just a few clicks the michelin guide continues to forge its own path and to grow alongside partners who share the same values of excellence passion and authenticity destination promotion organizations major players from the gastronomy and restaurant industry all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape without compromising on our unique methodology and independence media magazine explore guide michelin explore page public media the michelin guide explore with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans"],"searchSummary":[0,"\nWith its iconic red cover, the MICHELIN Guide has always been a guarantee of exceptional restaurants and hotels for epicureans. \n\nCommitted to offering high-quality hotel and restaurant recommendations, it provides exceptional experiences worldwide. \nEstablished by the Michelin brothers in 1900, the MICHELIN Guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road. In order to offer higher quality restaurant and hotel recommendations, in 1933 the famous ‘inspector’ profession was created. Anonymity, independence, expertise and curiosity are an integral part of the inspectors’ DNA.\nRenowned for its methodology, the MICHELIN Guide has expanded worldwide, with more than 40 destinations.\nAlways seeking the exceptional, hotels are selected to guarantee unforgettable experiences. The MICHELIN Key now distinguishes establishments in which the MICHELIN Guide selection teams stay anonymously. The MICHELIN Guide spotlights eateries which place an onus on local gastronomy, awarded with a Bib Gourmand, one, two or three MICHELIN Stars, or a MICHELIN Green Star. We wish to recognize the work of talented professionals, who are as committed as they are enthusiastic, and who often remain hidden from view. \nTheir independence and anonymity are often the subject of speculation. The MICHELIN Guide Inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide. Boasting unstoppable curiosity and unique expertise, they travel the world searching for the extraordinary. \nAbove all else they are passionate individuals, capable of grasping the immense diversity of the global culinary landscapes. Flavor explorers, they assess restaurants according to 5 universal criteria: the quality of ingredients, the mastery of culinary techniques, the harmony of flavors, the chef’s personality conveyed in dishes and consistency across different visits. \nThey dress as regular customers, use an alias to book a table and order and pay their own bill, in order to ensure an objective experience. An inspector is, above all, a professional with over a decade’s worth of experience and expert knowledge about global gastronomy. World cuisine has no secrets for their well-honed palate. \n \nIn a nutshell, inspectors are extremely curious, inveterate gourmets and gastronomy lovers. They are individuals who are driven by the same passion, who work to keep the Guide’s annual selections up to date. With their unique methodology, they ensure that an accolade has the same value in Tokyo, San Francisco and Paris. \nA word from our inspectors\n”We try to understand the lifestyle of inhabitants, in order to grasp their tastes and culinary traditions. This enables us to make good recommendations.”\n\n“A good dish should leave a lasting impression. When the chef adds a touch of uniqueness, the dish is enhanced. It is this kind of personal distinction that can turn a very good dish into a memorable one.” \nSince its creation, the MICHELIN Guide has envisaged restaurants as destinations in their own right: special places where people go to share unforgettable experiences. We have decided to extend this specialized and passionate approach to hospitality, in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide.\nJapanese Ryokans, Parisian palaces and Peruvian haciendas, the promise of something unique and exceptional is part of the MICHELIN Guide’s DNA, and extends to its hotel offering. This independent selection is the result of up-to-date know-how and consciously adopted bias, which places an onus on uniqueness and the character of hotels, as well as the level of comfort and service they offer. \nMichelin’s expertise is expanding, to offer travelers a comprehensive experience. The Michelin Key is becoming one of the Guide’s major accolades, showcasing excellence in hospitality. After 4 years of preparatory work, more than 5,000 hotels can be booked via our digital tools, in some 120 countries. It is a chance for travel fans to share an unforgettable experience.\nThe selection sheds light on the boldest hotels, based on five criteria: the contribution to the local experience, architectural excellence and interior design, quality and regularity of service, singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid.\nThe Guide’s experts are already searching for gems to offer you a memorable stay.  \nOur selections on our innovative platforms\nWith the very best in terms of booking and support services, planning a stay, a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant.\nAvailable free of charge and worldwide, on the MICHELIN Guide website and mobile app, the hotel selection is continually updated by our experts.  \nInspired by the MICHELIN Group’s strong ambitions in terms of sustainability, the MICHELIN Guide is committed to promoting the gastronomy players of tomorrow. By keeping an eye on restaurant professionals and their sensitivity to current environmental challenges, the MICHELIN Guide hopes to shine a light on this commitment.  \nPromoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the Guide’s most important tasks. Chefs worldwide are pooling their talent, and are proposing new and more responsible ways of perceiving gastronomy.\nThey are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices. \nIn 2020, the MICHELIN Guide added the MICHELIN Green Star to its list of distinctions. The Green Star promotes committed restaurants who implement concrete steps to foster environmental awareness. The Guide is lending its expertise to identify these creative minds who care about sustainable cuisine.\nThe MICHELIN Green Star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy. \nIn 2024, with almost 400 restaurants awarded a Green Star worldwide, combining gastronomy and sustainable development has never been as delicious. \n\nWe must bring about an overhaul of our food system; making it healthier and more sustainable. \nThe appealing MICHELIN Guide print version is now supplemented by a digital ecosystem, to enable gourmets and travelers worldwide to keep abreast of all the Guide’s latest news and to discuss live with over 5 million passionate foodies.  \nInterviews, portraits, videos… the MICHELIN Guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets. For professionals, this is a wonderful opportunity to gain international visibility, as well as a chance to encounter peers from overseas and to interact with them. \nCurious travelers or enlightened gourmets, we offer consumers handy digital tools to keep up-to-date with all the MICHELIN Guide’s news, and also to facilitate their own discovery experience. On our website and free mobile app, you’ll find all our hotel and restaurant selections available to book. For an absolutely unique and memorable gastronomic and/or accommodation experience in just a few clicks.  \nThe MICHELIN Guide continues to forge its own path and to grow alongside partners who share the same values of excellence, passion and authenticity. Destination promotion organizations, major players from the gastronomy and restaurant industry… all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape, without compromising on our unique methodology and independence.   "],"imageIds":[1,[[0,"clsyh0be80wz013lqblet76w0"]]],"imageFields":[0,{"cllkorv4j2itf0tks0lorcl39":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}],"clsyh0be80wz013lqblet76w0":[0,{"top":[0,0],"left":[0,0],"width":[0,1920],"height":[0,1080],"x":[0,47],"y":[0,75]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/explore-guide-michelin"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine 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cataroux parc cataroux michelin explore 3 parc cataroux video from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project florent menegaux president of the michelin group innovation innovation in all shapes and sizes jean philippe ollier director parc cataroux youtube video orro8yc2zoq youtube video v8df 7clay youtube video nxgwnztvesw youtube video qtphejvuegu histoire a heritage site with real character tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural 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cataroux parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development media magazine parc cataroux parc cataroux parc cataroux michelin explore 3 parc cataroux video parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development the project offers further proof of michelin s strong attachment to the city and region where it was founded from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project the way the project addresses economic human and environmental challenges is conducive to new forms of collaboration it is supported by public authorities and high level private sector stakeholders michelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep michelin s history alive and give a new lease of life to the cataroux district no single stakeholder can address the collective challenges the world is facing in the same way no project can be tackled without factoring in all its economic social or environmental impacts parc cataroux illustrates this dual imperative of collaboration between the public and private sector which is now a requisite for the benefit of civil society as a whole florent menegaux president of the michelin group the parc cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future the auvergne rhône alpes region clermont auvergne metropolitan area and many other public and private partners notably the crédit agricole centre france bank have joined forces on this ambitious project parc cataroux is the embodiment of michelin s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone s benefit it is being built for people of all ages and from all walks of life who will come there to work and play live and learn it reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies environmentally friendly by design parc cataroux will prioritize innovation and future technology to protect the earth s resources and fight global warming innovation innovation in all shapes and sizes innovation is part of the cataroux site s lifeblood and is integral to the parc cataroux concept underpinning a valuable and sustainable contribution to the development of clermont ferrand and its region parc cataroux will also reshape the future of an entire district and the living environment of its residents jean philippe ollier director parc cataroux youtube video orro8yc2zoq the collaborative innovation hub cih the cih is a unique space covering a surface area of almost 20 000 m2 designed for coworking and coliving with about a hundred rooms and studio apartments it will foster collaboration and the cross fertilization of ideas to speed up the emergence of promising projects in the impact economy a catalyst for ideas it will contribute to boosting entrepreneurship and the creative dynamic of the auvergne rhône alpes region by bringing together innovators and promoting synergy and initiatives youtube video v8df 7clay the sustainable materials center smc sustainable innovation the sustainable materials center is a response to the needs of both michelin and the local area it is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy it also offers bespoke support to companies start ups or research institutes to help them grow their business the hub offers top notch services for its customers including an analytical chemistry platform a process simulation offer and an engineering platform as of june 2022 the company carbios which specializes in the organic recycling of plastic pet set up in 10 000 m2 of redeveloped units followed in june 2024 by bobine a young cleantech start up with a breakthrough innovation in the plastic recycling market by 2030 capacity will have tripled enabling the creation of 700 jobs and the support of around twenty start ups in the pre industrialization phase youtube video nxgwnztvesw the manufacture des talents a new approach to learning the manufacture des talents or talent campus is a vocational training and upskilling center which people for today and tomorrow s jobs created in collaboration with a number of prestigious partners schools universities businesses local government agencies etc it includes in particular the hall 32 school of excellence an exemplary establishment which is already training students for careers in industry the manufacture des talents offers a unique and innovative learning experience to help people keep pace with the changing world of work helping them acquire new skills and adapt it fosters peer to peer exchanges hands on experience and immersion open to everyone it delivers lifelong training so that people can exploit their full potential reflecting a longstanding commitment at michelin to promote social progress and innovation it contributes to equal opportunities and inclusion youtube video qtphejvuegu les pistes district urban innovation les pistes district forms the gateway to the city it covers a total of 10 hectares with 58 000 m2 of surface area and 79 000 m2 of floor area michelin s dream is to convert this district into a prime regional tourist destination as well as an attractive inclusive place to live open to the entire population of clermont ferrand and the surrounding area the gateway to the town this district extends over 10 hectares boasting 58 000 m2 of ground floor area and 79 000 m2 of additional storeys michelin has a dream for this les pistes district in order to make it a cutting edge regional tourism destination and a living space that is attractive friendly inclusive and open to the entire population of the clermont metropole an emblematic industrial heritage site the urban renovation of this historic district scheduled for 2027 will represent a considerable effort on the part of all stakeholders both public and private over and above its architectural scope the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community histoire a heritage site with real character for a century the michelin site at cataroux had a significant impact on the history and development of the city and the region embodying innovation and technological progress as well as an even loftier ambition michelin s desire to make a positive social and societal contribution to its environment far surpassing its industrial role tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development"],"searchSummary":[0,"\nParc Cataroux: an ambitious project designed to convert Michelin’s historic industrial site into an innovation-friendly district, driving economic, social and cultural development. \nThe project offers further proof of Michelin's strong attachment to the city and region where it was founded.  \nThe way the project addresses economic, human and environmental challenges is conducive to new forms of collaboration. It is supported by public authorities and high-level private sector stakeholders. \nMichelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep Michelin’s history alive and give a new lease of life to the Cataroux district.  \nNo single stakeholder can address the collective challenges the world is facing. In the same way, no project can be tackled without factoring in all its economic, social or environmental impacts. Parc Cataroux illustrates this dual imperative of collaboration between the public and private sector - which is now a requisite - for the benefit of civil society as a whole.  \nThe Parc Cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future. \nThe Auvergne-Rhône-Alpes Region, Clermont Auvergne Metropolitan Area and many other public and private partners, notably the Crédit Agricole Centre France bank have joined forces on this ambitious project. \nParc Cataroux is the embodiment of Michelin’s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone’s benefit. It is being built for people of all ages and from all walks of life who will come there to work and play, live and learn. \nIt reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies. Environmentally-friendly by design, Parc Cataroux will prioritize innovation and future technology to protect the earth’s resources and fight global warming.  \nInnovation is part of the Cataroux site’s lifeblood and is integral to the Parc Cataroux concept, underpinning a valuable and sustainable contribution to the development of Clermont Ferrand and its region. Parc Cataroux will also reshape the future of an entire district and the living environment of its residents.  \nThe Collaborative Innovation Hub (CIH) \n\nThe CIH is a unique space covering a surface area of almost 20,000 m2. designed for coworking and coliving with about a hundred rooms and studio apartments. It will foster collaboration and the cross-fertilization of ideas to speed up the emergence of promising projects in the impact economy. \nA catalyst for ideas, it will contribute to boosting entrepreneurship and the creative dynamic of the Auvergne-Rhône-Alpes Region by bringing together innovators and promoting synergy and initiatives.  \nThe Sustainable Materials Center (SMC): sustainable innovation \nThe Sustainable Materials Center is a response to the needs of both Michelin and the local area. It is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy. It also offers bespoke support to companies, start-ups or research institutes to help them grow their business. The hub offers top-notch services for its customers including an analytical chemistry platform, a process simulation offer and an engineering platform. \nAs of June 2022, the company Carbios, which specializes in the organic recycling of plastic (PET) set up in 10,000 m2 of redeveloped units,followed in June 2024 by bobine, a young Cleantech start-up with a breakthrough innovation in the plastic recycling market. \nBy 2030, capacity will have tripled, enabling the creation of 700 jobs and the support of around twenty start-ups in the pre-industrialization phase. \nThe Manufacture des Talents: a new approach to learning \nThe Manufacture des Talents or Talent Campus is a vocational training and upskilling center which people for today - and tomorrow’s - jobs. Created in collaboration with a number of prestigious partners (schools, universities, businesses, local government agencies etc.), it includes in particular the Hall 32 school of excellence, an exemplary establishment which is already training students for careers in industry. \nThe Manufacture des Talents offers a unique and innovative learning experience to help people keep pace with the changing world of work, helping them acquire new skills and adapt. It fosters peer-to-peer exchanges, hands-on experience and immersion. Open to everyone, it delivers lifelong training so that people can exploit their full potential, reflecting a longstanding commitment at Michelin to promote social progress and innovation. It contributes to equal opportunities and inclusion.  \n“Les Pistes” district: urban innovation \n“Les Pistes” district forms the gateway to the city. It covers a total of 10 hectares with 58,000 m2. of surface area and 79,000 m2 of floor area. Michelin’s dream is to convert this district into a prime regional tourist destination as well as an attractive, inclusive place to live, open to the entire population of Clermont-Ferrand and the surrounding area. \nThe gateway to the town, this district extends over 10 hectares, boasting 58,000 m2 of ground floor area, and 79,000 m2 of additional storeys. Michelin has a dream for this “Les Pistes” district, in order to make it a cutting-edge regional tourism destination and a living space that is attractive, friendly, inclusive, and open to the entire population of the Clermont metropole. An emblematic industrial heritage site, the urban renovation of this historic district, scheduled for 2027, will represent a considerable effort on the part of all stakeholders, both public and private. Over and above its architectural scope, the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community.  \nFor a century, the Michelin site at Cataroux had a significant impact on the history and development of the city and the region, embodying innovation and technological progress as well as an even loftier ambition: Michelin’s desire to make a positive social and societal contribution to its environment, far surpassing its industrial role. "],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/parc-cataroux"],[0,"/en/media/magazine/parc-cataroux"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"imageIds":[1,[[0,"clq3jtzcx4n0w0tkrbgdb90m2"]]],"imageFields":[0,{"clq3jtzcx4n0w0tkrbgdb90m2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/parc-cataroux"],"_children":[1,[]]}],[0,{"_id":[0,"clple55aq29i90tnpfg6c3503:en:published"],"aposDocId":[0,"clple55aq29i90tnpfg6c3503"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:49:48.861Z"],"slug":[0,"/media/magazine/michelin-and-the-all-sustainable-tire"],"title":[0,"Michelin and the all sustainable tire"],"intro":[0,{"content":[0,"<p><strong><span>Michelin is responding to the climate emergency by pledging to design and mass produce all sustainable tires by 2050. But what actually is a sustainable tire?</span></strong><span> &nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clple3yz229800tlm1uk380zt"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn41r7103je13o959jc6b3t"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn41wen0056356ou6pkc79h"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>For Michelin, using sustainable - recycled or renewable bio-based - materials in its tires still does not make them all sustainable; tires need to </span><strong><span>have as little impact as possible on the environment throughout their entire lifecycle</span></strong><span>. All sustainable tires must be designed for longlasting performance from the first mile until the tread wear limit so as to use less materials and energy and avoid having to replace tires too early. All sustainable tires must offer the same - if not better - safety performance than today’s tires. Lastly, all sustainable tires must be suitable for mass production, not just available in small quantities or in particular models. &nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn41ylh005h356oz3qxe3ry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clple8pis290q0tma4ka80hks"],"cursor":[0,true],"title":[0,"Towards an all sustainable tire"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr65z9jeend50tj24zoj9flp"]]],"imagePreviewFields":[0,{"clr65z9jeend50tj24zoj9flp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clple8piw290r0tma0b0794uv"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=dluWZgQ32j0"],"title":[0,"Towards all sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/dluWZgQ32j0/hqdefault.jpg"]}],"title":[0,"Vers un pneu durable"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clple96r30036356c3bwsgb84"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clple9kyd003q356cz6j93zos"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"FLORENT MENEGAUX"],"jobTitle":[0,"Chief Executive Officer of the Michelin Group"],"textarea":[0,{"content":[0,"<p><em><span>Making our tires fully sustainable is certainly one the main challenges we face! But who better than Michelin to find the right solution?</span></em><span>&nbsp;</span></p><p></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clp17lhqh1z150to7avbrgp8s"]]],"imageFields":[0,{"clp17lhqh1z150to7avbrgp8s":[0,{"top":[0,190],"left":[0,0],"width":[0,760],"height":[0,760],"x":[0,56],"y":[0,45]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpleaf1y0093356cp9vvibm4"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Lifecycle analysis: an essential step"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><strong><span>For Michelin, designing an all sustainable tire means reducing its environmental and social impact based in particular on the lifecycle analysis from tire design through to its manufacture, transportation, use and recycling. &nbsp;</span></strong></p>"]}],"action":[0,{"_id":[0,"clsewwune1wgd14ic7ccx9egi"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpleb7hm009t356cim5y336k"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clplec63x29ho0tlm68xnboar"],"cursor":[0,true],"title":[0,"From life cycle assessment to an all sustainable tire?"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"cljwmfpn42zhz0titddb02p62"]]],"imagePreviewFields":[0,{"cljwmfpn42zhz0titddb02p62":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clplec63z29hp0tlm6f0j6hn1"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=kul-46mYPFQ"],"title":[0,"Lifecycle of a sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/kul-46mYPFQ/hqdefault.jpg"]}],"title":[0,"Des pneus plus respectueux de l'environnement à chaque étape de leur cycle de vie"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clplecndz00bz356c61gvn5gb"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>The</span><strong><span> use stage</span></strong><span> of a tire alone accounts for between 75% and 90% of the overall environmental impact.  </span></div><p></p><p></p><div><span>Supplying tires which offer top performance from the first mile to the tread wear limit is part of Michelin’s DNA and is one of its competitive advantages thanks to its know-how in materials and tread design. In Europe alone, 128 million* tires and 6.6 million* tonnes of CO</span><sub><span>2</span></sub><span> emissions would be saved if all tires were used right down to the legal wear limit of 1.6 mm**.  &nbsp;&nbsp; &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In fact, for more than 30 years now, Michelin has been systematically improving the rolling resistance of its tires, making a major contribution to saving energy and money. Tire rolling resistance accounts for the equivalent of one full tank of fuel out of five.  &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In the</span><strong><span> design</span></strong><span> stage, Michelin uses virtual testing to speed up tire development. A pioneer in modeling and simulation systems, Michelin is capable of simulating tire behavior in the most extreme situations. This means fewer prototypes and tests, thereby saving on CO</span><sub><span>2</span></sub><span> emissions. Michelin used simulation technology to develop certain recent lines (Pilot Super Sport, Pilot Sport Cup) for manufacturers like Ferrari, AMG, Porsche, Corvette, Lexus, Ford Performance, and more. &nbsp; &nbsp;</span></div><div><span>&nbsp;</span></div><p></p><div><span>As for </span><strong><span>manufacturing</span></strong><span>, Michelin has pledged to reduce the environmental impact of its sites and, by 2050, is aiming to achieve net zero CO</span><sub><span>2</span></sub><span> emissions for all its plants*, zero impact on water availability in the areas where it operates and the total elimination of solvents in the tire production process. </span></div><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwung1wge14ic91jb5yob"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpledxtl00cl356cm8noo7ma"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplefhvk00et356cmt83foje"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cllg8m8hp2xwg0tln7hxdhdmg"]]],"mediaPropertiesFields":[0,{"cllg8m8hp2xwg0tln7hxdhdmg":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Better and alternative transportation is another commitment made by the Group which aims to </span><strong><span>slash CO</span><sub><span>2</span></sub><span> emissions in logistics</span></strong><span> by 15% by 2030 compared to 2018.  To achieve this, Michelin will rely on a local-to-local production strategy. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Lastly, Michelin is investing in regenerating the materials used in tires and re-injecting them into new tire production by actively contributing to developing the </span><strong><span>recycling</span></strong><span> sector and fostering the emergence of disruptive technologies in collaboration with various partners. &nbsp;&nbsp;</span></div></td></tr></tbody></table><p><span>&nbsp;</span></p><table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>* Data taken from an Ernst &amp; Young report “Planned obsolescence is not inevitable” - May 2017</span></em><span> &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>** conditional upon uniform tire wear and compliance with tire manufacturers’ and automotive manufacturers’ recommendations.</span></em><span> </span><em><span>If in doubt, consulted a specialist. Ministerial order of 18/09/1991 amending the order of 29/07/1970 regarding the characteristics and conditions of use of vehicles and their trailers, Official Journal of 08/10/1991.</span></em><span> &nbsp;&nbsp;</span></div></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgf14ic5jyx5sla"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clplegxeo00h8356caqg13iiu"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Integrating renewable or recycled materials without compromising on performance"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Of course, a \"sustainable tire\" cannot be conceived without the use of renewable or recycled materials. To date, there are no guidelines or regulations governing this term. In order to place the environmental cursor as high as possible, Michelin considers that a material is only truly sustainable if it is recycled or renewable over a human lifetime.&nbsp;</span></div><p></p><p></p><div><span>One of the major challenges is to find alternatives to the components currently used in tyres, which do not impair tire quality or performance, particularly in terms of safety.&nbsp;</span></div><p></p><p></p><div><span>Michelin can leverage its extensive know-how in high-tech materials (3,678 material-related patents filed at the end of 2021). The Group is also investing in startups and concluding multiple partnerships with innovative companies: Pyrowave (r-styrene), Carbios (r-PET), Enviro (rCB etc.) in order accelerate disruptive technology. Michelin pays close attention to its sourcing and has been evaluating supplier CSR performance for more than ten years now. At the end of 2022, 87% of its main suppliers were in compliance with the standards laid down by the Group. </span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgg14icftrjdbwc"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplehwch00i5356c3syroyby"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Renewable or recycled materials, according to Michelin"],"content":[0,{"content":[0,"<ul><li><p><strong>Recycled materials:&nbsp;styrene regenerated from waste polystyrene (yoghurt pots, food trays, packaging, etc.), textiles regenerated from PET* waste (plastic bottles, dispensers, etc.), carbon black recycled from end-of-life tires.&nbsp;&nbsp;</strong></p></li><li><p><strong>Renewable materials:&nbsp;natural rubber from a responsible industry, butadiene (or bio-butadiene), products made from biomass (plant waste).&nbsp;</strong></p></li></ul><p></p><p><strong>*PET : Polyéthylène Téréphtalate</strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrgizv9u005c356gn851ebw8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpleigv529wz0tnp9wxrh2n2"],"cursor":[0,true],"title":[0,"Fact Checking Division: renewable or recycled materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr660knlenit0tlvfbg8edm5"]]],"imagePreviewFields":[0,{"clr660knlenit0tlvfbg8edm5":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpleigv729x00tnpchr38xtb"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=UBcV7oEXHhc"],"title":[0,"Fact Checking Division Episode 2: Sustainable materials"],"thumbnail":[0,"https://i.ytimg.com/vi/UBcV7oEXHhc/hqdefault.jpg"]}],"title":[0,"Fact Checking Division Ep 2 : Sustainable materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpleir6300kb356c48kfw7hn"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>Scaled-up production </span></strong><span> &nbsp;</span></h2><p style=\"text-align: justify\"></p><p><span>Michelin factors in the environmental impact of its tires at each stage of their lifecycle but also ensures that industrialization can be scaled-up so that everyone can benefit.  &nbsp;</span><br><span>The idea is not to make a splash with a show tire.  &nbsp;</span></p><p><span>At the end of 2022, Michelin presented car and bus tires homologated for road use containing 45% and 58% renewable and recycled materials respectively. The technology used will be transposed onto the tires arriving on the market in 2025.  &nbsp;</span></p><p><span>For the 2023 season, Michelin supplied tires for the world MotoE™ championship containing 52% of renewable and recycled materials and capable of reaching track speeds of 250 km/h. Another example is the Mission H24 hydrogen prototype and the Porsche GT4 ePerformance fitted with tires containing 63% renewable and recycled materials. &nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsewwunl1wgh14ic5q7f8tk1"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplekhro00li356ce6bbow6p"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"primary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplep8u60147356c92p7tsn5"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpleo04c29td0tlm5xuy8vhf"]]],"mediaPropertiesFields":[0,{"clpleo04c29td0tlm5xuy8vhf":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>Dream or reality? For Michelin, creating a fully sustainable tire may seem pretty ambitious but it is definitely within our capabilities. Over and beyond its alternative holistic approach based on lifecycle analysis, the Group can count on many other advantages: unique expertise in materials, an R&amp;D powerhouse with as many as 6,000 engineers, researchers, chemists and developers across several continents as well as high-level experience in Motorsports, a proving ground for sustainable innovations. 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The role of the MIL is to invent, nurture and incubate the products and services of the future and then prepare them for large-scale commercialization.&nbsp;</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp8jj4i21i7h0tlfeaj8emwc"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn3j40d03e413ove02h6h7n"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3j8tj003n356o03fof7ft"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Michelin has always sought to leverage its know-how, in particular in materials, for uses beyond its core business, tires. As early as 1900, Michelin was producing maps and guides. By 2030, Michelin would like to see a third of its sales come from non-tire-related markets.&nbsp; To achieve this, the Group has long been investing in hydrogen (Symbio), high-tech materials (FCG), e-commerce (Blackcircles.com, Allopneus.com), digital apps (Viamichelin, BookaTable), simulation (Canopy) and 3D printing (AddUp). However, external growth is not the only way of reaching this aim.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>In 2014, Michelin created an internal incubator (IPO) which morphed several years later into the Michelin Innovation Lab, an intrapreneurship program.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The Michelin Innovation Lab has set itself three main goals - and is open to ideas from all sources to achieve them: create value by exploring new business areas in the Group’s strategic domains, reveal the potential of employees and lastly, encourage a spirit of experimentation across the entire company. &nbsp;</span></div><p></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3jbd9003y356oepdmu194"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clr7t42030027356f55232bpd"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-quote-large.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,"Vice-President, Michelin Innovation Lab"],"textarea":[0,{"content":[0,"<p><em><span>The MIL’s role is to detect and support new internal projects liable to boost Group growth in the medium to long term.</span></em></p>"]}],"isImageSquaredFormat":[0,true],"action":[0,{"_id":[0,"clr7t5d9afura0tj2hgsb8iol"],"enableAction":[0,false],"external":[0,true],"label":[0,""],"href":[0,null],"metaType":[0,"object"],"scopedObjectName":[0,"widget.block-card-quote-large.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"imageIds":[1,[[0,"clrau6d8a179z0tk7edj290t6"]]],"imageFields":[0,{"clrau6d8a179z0tk7edj290t6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clr7t5fwz008g356fy7shpoef"],"metaType":[0,"widget"],"type":[0,"block-card-quote-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<div><span>The MIL reports to the Innovation and Partnerships Corporate Direction (DCIP). It is a micro-organization consisting of about ten coaches who work with initiative owners. Four MILs are already up and running: one in Europe (Clermont-Ferrand), one in the US (Greenville), one in China (Shanghai) and the most recent in India (Pune). Most of these organizations are outside Michelin premises so that they can operate more independently.&nbsp;</span></div><p></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7t60ob0091356fg7cnhvkz"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"From the spark of an idea to a fully-fledged business"],"textarea":[0,{"content":[0,"<div><span>Ideation is the starting point at the MIL. Ideas can come from all sides in a multinational like Michelin - employees, business lines, partners, customers etc. Michelin employees can submit their ideas on a collaborative digital platform called NewBiz.</span></div><p></p><p><span>The candidates pitch their project to a jury of middle managers. If it is validated, it is taken on by the Michelin Innovation Lab which manages the proof-of-concept stage lasting roughly three months. Next, the employee refines their project and business plan with the help of a coach before submitting it to a second jury, made up this time of corporate decision-makers in a position to finance the project. If this second pitch is approved, the employee leaves their job (but not the Michelin company) to devote themselves to their initiative full time. They become an intrapreneur and can benefit from training leading to certification.&nbsp;</span></p><p></p><p><span>The project then enters its incubation phase. A “kick-off” budget is attributed to the project to allow the intrapreneur to explore the idea for about 18 months. The first step is to gather sufficient information for the sponsor to agree to continue funding the project. The aim is to quickly demonstrate the desirability, feasibility and economic viability of the initiative. The project team gradually takes shape; staff are hired and a growth strategy is defined.&nbsp;&nbsp;</span></p><p></p><p><span>And if all goes to plan, there will come a time when the project is mature enough to scale up to become a fully-fledged business.&nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsvnla672wjf12hna2b71ld7"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrav10z900er356kifrvyg9y"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clr7uhlsm010d356fx56as2gn"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,""],"textarea":[0,{"content":[0,"<p><em><span>Failure is inevitably part of our philosophy. Our method is based on derisking and halting an initiative is never a bad thing. The intrapreneur always learns something from this experience. We are proud of our achievements, some of which have excellent perspectives for growth. Michelin Innovation Lab is above all an exciting human adventure!</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[]],"imageFields":[0,{}]}]]],"anchorId":[0,""],"_id":[0,"clr7ui11y010o356fpj6ez8a6"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Collaborative and open innovation"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><p><span>The Michelin Innovation Lab relies on collaborative innovation and collective intelligence. Thanks to a platform called NewBiz, people in different business lines and in different countries can submit ideas. Innov’Up Challenges encourage Group employees to come up with ideas for new products and services during campaigns launched by the business entities.&nbsp;</span></p><p></p><p><span>Open Innovation also fuels the Michelin Innovation Lab via a network of external partners (researchers, students, start-ups, consortia etc.)&nbsp; boosting the Group’s capacity to facilitate the emergence of new ideas; adding to its know-how and diversifying the source of innovations. The Michelin R&amp;D department works closely with three university labs in Clermont-Ferrand in FactoLab, under the auspices of the French National Center for Scientific Research CNRS. ChemistLab is a joint laboratory operated by Michelin and two Lyon universities tasked with developing new generations of elastomers. Michelin coordinates the BlackCycle project bringing together seven industrial partners, five research organizations and an innovation hub in a European consortium. The purpose of this project is to develop the circular economy of the tire.&nbsp;</span></p><p></p><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsvnla682wjg12hn2pin0c1t"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7upchj01cv356fs368z6xi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"ResiCare, Wisamo, Watèa by Michelin… just some of the successful ventures incubated by the MIL"],"textarea":[0,{"content":[0,"<p><span>The MIL was responsible for </span><strong><span>ResiCare</span></strong><span>, a Michelin Group brand which develops and markets a high-performance adhesive resin which is non-toxic and bio-based, for industrial applications. This glue was first used by Michelin in its textile tire reinforcements and in fact, by 2025 80% of the glue used by Michelin should be ResiCare. It has been successfully adopted by the timber industry.&nbsp;&nbsp;</span></p><p></p><p><strong><span>Wisamo</span></strong><span> (Wing Sail Mobility), a wingsail propulsion system designed to contribute to decarbonized maritime shipping is another idea originating in the Michelin Innovation Lab. The inflatable wing, with its telescopic mast steered via a connected interface, offers environmentally-friendly power assistance for merchant ships. Skipper Michel Desjoyaux tested a Wisamo prototype on his own sailing boat, concluding that: “</span><em><span>it’s more than just a wing, it’s a fully automated wind-powered engine</span></em><span>.” Development is going full steam ahead and the Michelin Vannes site has been selected as the manufacturing facility.&nbsp;</span></p><p></p><p><span>Watéa is another good illustration of sustainable mobility. It is a zero-emission all-in-one mobility solution for professional fleets. 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This is a game changer, not only for the automotive industry but also for stakeholders across the board, including Michelin. Already a powerful lever for decarbonizing cities, electromobility is yet another opportunity for the Group to draw on its extensive expertise and its innovation potential in the field of tires and beyond.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clph2mv9n2eer0tm561ogcqcj"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn47yd903rt13o90irl43tg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn482tx0044356oaupjvnnu"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>As early as 1899 Michelin was already developing tires for an electric vehicle - the “Jamais Contente”, the first car to beat the 100 km/h speed record. Since then, from the first radial tires to the MICHELIN Energy Saver tire, Michelin has been innovating non-stop to create tires which reduce CO</span><sub><span>2</span></sub><span> emissions, use a minimum of materials, last longer and reduce carbon footprint. Today, more than ever, sustainable development is the driving force behind Michelin’s mission and its product and service offering.&nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn485q3004f356oybvke7wc"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Pioneer and technological leader in tires for electric vehicles"],"textarea":[0,{"content":[0,"<div><span>Electric vehicles are tough on tires. Battery weight, high torque, regenerative braking, range, low noise level - the need to factor in all these specific EV characteristics means that consumers and automotive manufacturers are increasingly turning their attention to the tires.&nbsp;&nbsp;</span></div><div><span>Higher and higher tire performance is required in terms of lifespan, energy efficiency, load capacity and comfort. 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Michelin has succeeded in increasing the energy efficiency of its passenger car tires by 20% in the past twenty years with no compromise on safety or longevity.</span></p><p><span> </span></p></li><li><p><strong><span>Lifespan</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are synonymous with high torque, regenerative braking and heavy batteries. These factors inevitably influence the lifespan and performance of the tires over time, another field where Michelin has always been a recognized pioneer. According to a test conducted in January 2022 by the German automobile association, Allgemeiner Deutscher Automobil-Club e.V (ADAC), MICHELIN tires wear about 28% less quickly than its competitors’ tires</span></p><p></p></li><li><p><strong><span>Load capacity</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are heavier due to the weight of the batteries. Michelin supplies tires which have the same dimension or a larger diameter but, offer a higher load capacity. Michelin has also launched the Selfseal tire, which repairs itself in the event of a flat, thereby saving on the added weight of a spare tire. &nbsp;</span></p><p></p></li><li><p><strong><span>Noise</span></strong><span>&nbsp;</span></p><p></p><div><span>MICHELIN Acoustic - a polyurethane foam ring - contributes to reducing interior noise caused by the tires, which is a major issue for electric vehicles with their silent engines. &nbsp;</span></div></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clt45msa30yq714ot94u7fnfx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clph36xcs00mm356cn22umxs1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clph3kgcp00ot356c224s1hyc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Scott Clark"],"jobTitle":[0,"Executive Vice President, Automotive, Motorsport, Two-Wheel and Americas Regions – Group Executive Committee member."],"textarea":[0,{"content":[0,"<p><span>Given the performance features and technologies required to manufacture an electric-vehicle premium tire, Michelin has proven to be a key player in this high-growth potential market segment.</span></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm7hco311k1c0tjt4som0bsg"]]],"imageFields":[0,{"clm7hco311k1c0tjt4som0bsg":[0,{"top":[0,0],"left":[0,0],"width":[0,668],"height":[0,668],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clph3lj4300qp356csg8q1jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin - a trusted partner"],"textarea":[0,{"content":[0,"<div><span>Over and above actual tire performance, Michelin is committed to limiting the impact of its products throughout their entire lifecycle. 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technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 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s innovation is taking up the challenge of electromobility in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022 media magazine michelin s innovation is taking up the challenge of electromobility michelin s innovation is taking up the challenge of electromobility default pioneer and technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022"],"searchSummary":[0,""],"imageIds":[1,[[0,"cljya90m64f7s0tlu2o9y46nm"]]],"imageFields":[0,{"cljya90m64f7s0tlu2o9y46nm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkuud5200dl0iqq8z8s4i5q"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"clg0jop8d25dj0tljbzrzax9w"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],"_children":[1,[]]}],[0,{"_id":[0,"clptmaged1qd90tmv1guk20dj:en:published"],"aposDocId":[0,"clptmaged1qd90tmv1guk20dj"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:51:48.631Z"],"slug":[0,"/media/magazine/michelin-s-360-environmental-approach"],"title":[0,"Michelin’s 360° environmental approach"],"intro":[0,{"content":[0,"<div><strong><span>Michelin is well aware that the future of humankind depends on protecting our planet and conserving its resources and has adopted a holistic approach to reduce its environmental footprint, doing its utmost to operate within the limits of our planet.&nbsp;</span></strong><span>&nbsp;</span></div><div><strong><span>Today, the Group is accelerating its efforts to fulfill by 2050 its \"All-Sustainable\" vision and \"net zero emissions\" commitments, deploying a master concept for environmental stewardship informed particularly by the idea of a circular economy.</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clptm1c351qq60tlrg4lj6ng3"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn44f7b03nr13o976wl07qk"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn44ksm0047356rpzpgjx3w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>The world is facing numerous challenges, massive and urgent, environmental, and societal, in a context where the global population is predicted to reach more than 9 billion in 2050. The planet is in a state of emergency and certain critical thresholds have already been crossed.&nbsp;&nbsp;</span></div><div><span>Respect for the environment is one of the Michelin Group’s core values. Due to the Group’s longstanding commitment to reduce its environmental footprint and follow the precepts of the circular economy, it has been able to develop efficient analytical tools. It leverages its unique innovative power as well as technological partnerships to reduce its impact on our planet.&nbsp;</span></div><div><span>Michelin has defined a three-pronged holistic approach: </span><strong><span>evaluation of its environmental footprint</span></strong><span>, </span><strong><span>eco-design</span></strong><span> and </span><strong><span>tangible action</span></strong><span> and </span><strong><span>clear commitments</span></strong><span> for 2030 or 2050.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn44mlv004i356rerg147fv"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"The French Ministry of Energy Transition gives the following definition:"],"content":[0,{"content":[0,"<p><em><span>“Eco-design is a methodology for designing goods and services that considers environmental outcomes during the design process right from the beginning. It seeks to reduce the environmental impact of products at each stage of their life cycle. It is a multi-step and multidimensional approach taking into account each stage of the life cycle and the various contributing factors (material and energy consumption, release into the natural environment, impact on the climate and biodiversity).”</span></em><span>&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmdim1001k356c4pk8teu8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Evaluation of the environmental footprint"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin analyses the environmental footprint at each stage of the life cycle of a product or service based on sixteen environmental impacts in four main areas: health, climate change, use of fossil-based resources and biodiversity.</span></strong><span>&nbsp;</span></div><p></p><p></p><div><span>Tires are not biodegradable - at least, not yet.&nbsp;</span><strong><span> </span></strong><span>Tire’s grip on the road, which is essential for safe driving, generate wear particles. Tire manufacturing consumes resources such as energy and water and emits CO</span><sub><span>2</span></sub><span> as does tire transportation, use and end-of-life disposal.&nbsp;</span></div><p></p><p></p><div><span>Reducing a tire’s environmental impact requires precise data. Michelin utilizes Life Cycle Assessment (LCA), a powerful tool which evaluates each stage in a product’s life cycle from design through to disposal (raw materials, transportation, manufacture, use and end-of-life processing) based on the sixteen environmental impacts laid down in the method defined by the European Commission (EU2021/2279).&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niv604l113nv75tk4wp8"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptmep780026356cw1kelgaf"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptmsi77004m356cliwkn17q"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"80 %"],"title":[0,"The environmental footprint evaluation"],"description":[0,{"content":[0,"<div><span>Delivered by the life cycle analysis, the environmental footprint evaluation clearly maps the environmental impact of a product, service, or activity at each stage of its life cycle; this makes it possible to prioritize actionable solutions already during the study and design phase. This is where there is scope for action: 80% of a project’s environmental impact is determined upon conception.&nbsp;</span></div><div><span>This approach will be applied to all product and service ranges marketed in 2030.&nbsp;&nbsp;</span></div><div><span>In fact, half of all new tire projects were already subject to life cycle analysis at the end of 2021. And since 2023 it has been the case for all new projects to keep their environmental impact in check.&nbsp;</span></div>"]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,283],"left":[0,242],"width":[0,558],"height":[0,588],"x":[0,53],"y":[0,60]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptmto66006o356cwetjxi30"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Eco-design is rooted in the Group’s innovation strategy"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin considers eco-design to be an excellent framework for innovation providing a driving purpose and logic when seeking environmentally friendly solutions.</span></strong></div><p></p><div><strong><span>&nbsp;&nbsp;</span></strong><span>&nbsp;</span></div><div><span>The LCA articulates with great precision the environmental impact of a tire, a service or an activity. The eco-design approach, which is an integral part of the Group’s strategy, aims to mitigate a tire’s negative aspects while preserving its qualities and ensuring long lasting performance. The quest to reduce any negative environmental impact is factored in throughout the entire life cycle of a product or service, not only during design or manufacturing.&nbsp;</span></div><p></p><p></p><div><span>Eco-design considerations include material and energy consumption, release into the natural environment, climate effects as well as impacts on biodiversity. All negative impacts of the products are carefully studied with a view to finding solutions to mitigate them.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Such an approach may seem rather abstract with its share of graphs, eco-design strategy wheels, percentages, and micro-economic data. But the effects are real and significantly contribute to protecting the environment. The main idea is to design products which have a lower environmental impact with the same performance and without any impact transfer, i.e., improvement on one side, degradation on the other. This can be verified by conducting a comparative environmental analysis between the conventional product or service and the eco-designed equivalent.&nbsp;</span></div><p></p><p></p><div><span>At Michelin, the eco-design process is multi-step, multidimensional and multidisciplinary as many different metiers in the company join forces to improve the design of a product or service.&nbsp;&nbsp;&nbsp;</span></div><p></p><p></p><div><span>&nbsp;<br>Michelin’s goal is for </span><strong><span>all its products and solutions to be eco-designed by 2030.</span></strong><span> The Group has defined a framework in the form of an eco-design charter which has been in force in all its companies since 30 June 2022.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l213nv47fkerdk"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrg5xmpu00vm356m56ggtwim"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tangible decisions driven by eco-design"],"textarea":[0,{"content":[0,"<div><span>Let’s take the example of a MICHELIN PRIMACY 4 tire manufactured in Europe. We have determined that its “use” phase accounts for 84% of its overall environmental impact. Thanks to eco-design tools and data, engineers have singled out three actionable drivers to reduce this figure and boost the energy efficiency of the product, namely optimizing rolling resistance, increasing lifespan, and reducing the rate of wear (abrasion). If the rolling resistance factor is taken as 1, an improvement of 2 kg/t represents an 18-point environmental gain. 30% better abrasion performance adds another five points.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>“Raw materials” account for 13% of the environmental impact. What solutions do we have? Reducing the tire’s weight, substituting recycled or renewable materials for fossil-based raw materials, using low-carbon raw materials and components as well as increasing lifespan and ensuring tires are easier to repair.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l313nv4kkw5xcr"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmwfyn007w356cqybor5nq"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clrg5w64s00vc356mabgu56qq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clrg5vtj00y5u0tp0b8xu8r06"]]],"mediaPropertiesFields":[0,{"clrg5vtj00y5u0tp0b8xu8r06":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Strong environmental commitments"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin’s holistic approach goes even further.&nbsp; It makes it possible to identify the Group’s main environmental impacts and translate them into tangible and ambitious goals for 2030 and beyond.&nbsp; These include global warming, the use of fossil-based resources and the protection of biodiversity.</span></strong><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin combats global warming by setting itself the goal of Net- Zero Emissions by 2050 and contributing to low-carbon mobility.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The growing use of renewable and recycled materials in tires is another challenge to tackle for the Group to conserve natural resources.&nbsp;</span></div><p></p><p></p><div><span>The Michelin Group is also continuing and strengthening its commitment to biodiversity alongside the act4nature international organization to reduce the pressures exerted on nature by its activities and its entire value chain.&nbsp;</span></div><p></p><p></p><div><span>Michelin is one the world’s largest purchasers of natural rubber and is aware that rising global demand can lead to detrimental practices. The Group is therefore working to promote a fair and eco-responsible rubber industry, with the ambition of zero deforestation by bringing the main operators in the sector on board.&nbsp;</span></div><p></p><p></p><div><span>In 2030, all Michelin Group production facilities will uphold their commitment not to use pesticides or herbicides in groundskeeping operations.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Lastly, Michelin is seeking to reduce the impact of its manufacturing sites through four priority programs: water withdrawal, the use of organic solvents, the amount of waste generated, energy consumption and CO</span><sub><span>2</span></sub><span> emissions. Since 2005, manufacturing facilities have been evaluating water consumption in the same way as energy consumption or CO</span><sub><span>2</span></sub><span> emissions.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nivd04l413nvdcc294yu"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptn8bkm00ff356ced7oyhly"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptn99vw00i0356cymidqn5e"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"43 %"],"title":[0,"Michelin has already slashed its water withdrawal by 43% in 15 years."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,174],"left":[0,201],"width":[0,599],"height":[0,697],"x":[0,87],"y":[0,45]}]}]}],[0,{"_id":[0,"clptn9xai00k2356cgchwwvd1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"33 %"],"title":[0,"The Group plans to further reduce water withdrawal by 33% between 2019 and 2030."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,165],"left":[0,177],"width":[0,623],"height":[0,706],"x":[0,83],"y":[0,50]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptnalxc00m4356cdh4xcrhj"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 15 years, Michelin has cut water withdrawal by 43% which represents a saving of 178 million cubic meters, equivalent to the annual household water consumption of 3.3 million people in a country like France. Between 2019 and 2030, Michelin plans to further reduce its water withdrawal by 33%, based on a water stress coefficient for each production site.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group’s strategy and initiatives are aligned with international environmental principles such as the 2015 Paris Accord and it is a signatory of the United Nations Global Compact as well as various calls to step up the fight against global warming. Michelin has joined the Race to Zero campaign and is in favor of the EU Green Deal as well as EU regulations on deforestation-free products.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nixx04l613nv65d79sgo"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptnbbz300p0356chkmz0zef"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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But in the face of the climate emergency, Michelin wants to go a step further with an ambitious decarbonization plan for 2030 and a “net-zero emissions” target for 2050 that are part of the Group’s “All Sustainable” vision.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp9lovor26b20tlfbs5o4lxh"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn4bboy040i13ovakgmbdql"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn4bgnh003x356t0yzoyrsy"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Between 1850 and 2020, the temperature on the earth’s surface rose an average of 1.1°C. And since 1970, the upswing in temperatures has been gathering pace. The Paris Agreement ratified by 194 parties in 2015 plans to contain the increase in temperatures to well below 2°C. However, there is no overlooking the fact that we are not on track to achieve this goal and the latest report by the IPCC (Intergovernmental Panel on Climate Change) is alarming. Its worst-case scenario posits a 4.5°C increase by 2100, with catastrophic consequences for humanity and the environment. </span><strong><em><span>“Every tonne of carbon released into the atmosphere costs human lives,”</span></em><span> stresses Nobel Laureate for Economics, Esther Duflo.</span></strong></div><p></p><p style=\"text-align: justify\"><span>The successive industrial revolutions, economic and demographic growth, and the globalization of the economy have accelerated climate warming. What can we do? Any industrial undertaking will necessarily have an impact on the environment because it needs raw materials and energy to produce, process, transport and sell. The challenge consists, among other things, in reducing our carbon footprint. This means decarbonizing our direct and indirect activities to put the brake on climate warming, without giving up on the idea of producing goods and services that are essential for human progress.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn4bj3d0048356t4hvala9u"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin: environmental trailblazer"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><span>Michelin was far sighted when it brought out its first “green” tire with greater energy efficiency in 1992. Adding silica to the rubber compound lowers rolling resistance, thereby reducing fuel consumption and therefore CO</span><sub><span>2</span></sub><span> emissions. Moreover, in 2002, well before most multinational companies, Michelin published its </span><em><span>Performance and Responsibility Charter</span></em><span>, of which one of the five fundamental principles is respect for the environment.</span></p><p></p><p><span>In 2021, based on its values and convictions, Michelin adopted a strategy to combat climate change, with the firm intention of </span><strong><span>remaining within a 1.5°C temperature increase, aligned with the </span><em><span>Race to Zero</span></em><span> campaign</span></strong><span>, in a completely transparent manner and without carbon offsetting. This commitment is part of the Michelin Group’s “All-Sustainable” approach, which is underpinned by the balance between People - Profit - Planet.</span></p><p style=\"text-align: justify\"><span>Environmental protection is one of the three prongs of this approach and Michelin aims to achieve “net-zero emissions” by 2050. This entails reducing the CO</span><sub><span>2</span></sub><span> emissions generated by its own operations and those of its value chain by 90%, and, in the longer term, preparing for the capture and permanent storage of a volume of CO</span><sub><span>2</span></sub><span> equivalent to the annual residual emissions.</span></p><p style=\"text-align: justify\"><span>This objective accordingly rests on an ambitious decarbonization plan through to 2030, aimed at lowering carbon dioxide emissions from all of its production facilities, logistics operations and supply chain, designing more energy-efficient tires and developing low-carbon mobility through the hydrogen sector... It will complement a policy of protecting resources by incorporating ever-increasing quantities of renewable and recycled materials</span><a href=https://www.michelin.com/"#_ftn1\"><span>[1]</span></a><span> in its tires. There are various ways of tackling this.</span></p><div><br><em><span>Renewable materials are those obtained from natural resources that can be replenished over a short period of time</span></em><strong><em><span>,</span></em></strong><em><span> on a human scale, such as biomass. This necessarily excludes fossil resources (oil, natural gas, coal, etc.) and minerals (according to the American Chemical Society - \"12 Principles of Green Chemistry\"). Recycled materials are those generated by any recovery operation that transforms industrial or post-consumer waste into products, materials or substances. This excludes energy recovery and reprocessed materials used as energy (according to the definition by the EU Waste Framework Directive).</span></em></div><p></p><div></div><p style=\"text-align: justify\"><span>&nbsp;</span></p><p style=\"text-align: justify\"></p><h2><strong><span>Clear objectives</span></strong><span>&nbsp;</span></h2><p></p><p></p><div><span>Michelin’s climate change strategy and decarbonization plan are based on </span><strong><span>targets validated by the Science-Based Targets initiative (SBTi)</span></strong><span>, which was set up by various international bodies (CDP, GC, WRI, WWF and others). The starting point is to measure the organization’s greenhouse gas emissions to calculate its carbon footprint. There are different methodologies serving a common purpose, namely to categorize emissions into three spheres: Scopes 1, 2 and 3.</span></div><p></p><p><span>Scope 1 comprises greenhouse gas emissions (GHG) emitted directly by the company (such as the use of fossil fuels for its industrial processes, heating, etc.). Scope 2 measures indirect GHG emissions stemming from the energy purchased and used by the company. Scope 3 covers all the other indirect emissions, such as purchases of raw materials or services, as well as the use of the products and services sold. </span><strong><span>Scope 3 is not under the company’s direct responsibility, but it is the most comprehensive category and the one with the greatest impact on the environment.</span></strong></p><div><span>&nbsp;&nbsp;</span></div><p></p><p><span>Michelin has carried out </span><strong><span>a thorough analysis of the tire life cycle</span></strong><span>, spanning from the extraction of raw materials to the processing of end-of-life tires. It has also set CO</span><sub><span>2</span></sub><span> reduction targets for each stage, such as about 30% reduction in tonnes of CO</span><sub><span>2</span></sub><span> for upstream energy, logistics operations by comparison with 2019, and a 10% increase by 2030 of tires’ energy efficiency during usage versus 2020.</span></p><div></div>"]}],"action":[0,{"_id":[0,"clst5tk6j1bk512hn49hb1sv5"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpldow990026356cg91zijck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clpldrgz428vl0tlmgwlwghnj"],"cursor":[0,true],"title":[0,"The Group’s environmental approach"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clsvn5z9n2vzm13hcdz2hdzfp"]]],"imagePreviewFields":[0,{"clsvn5z9n2vzm13hcdz2hdzfp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldrgz928vm0tlmcmsc1r5l"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=Kaj0yOZioCw"],"title":[0,"Michelin's environmental approach"],"thumbnail":[0,"https://i.ytimg.com/vi/Kaj0yOZioCw/hqdefault.jpg"]}],"title":[0,"La démarche environnementale du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldry1r004n356ciw03n24j"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What concrete solutions?"],"textarea":[0,{"content":[0,"<div><span>The decarbonization plan drawn up by Michelin entails achieving both energy efficiency and the energy transition. </span><strong><span>Regarding tire production processes (Scopes 1 and 2), the goal is to reduce by more than half CO</span><sub><span>2</span></sub><span> emissions from production plants by 2030</span></strong><span> by consuming less and more effectively.</span></div><div><span>A few production facilities, such as Cuneo in Italy, have already begun installing electric curing presses to replace their steam-powered curing presses, which depend heavily on gas-generatedenergy. Eventually 60% to 70% of the fleet of curing presses will be electrified.</span></div>"]}],"action":[0,{"_id":[0,"clst5vg4q1byx13hcexdhho8f"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldtmg70059356c5hc568i1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpldux3m298c0tnpanb03v53"],"cursor":[0,true],"title":[0,"The Group's decarbonization plan"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clt8r849509s913dhh5068086"]]],"imagePreviewFields":[0,{"clt8r849509s913dhh5068086":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldux3o298d0tnp5ge3gic2"],"url":[0,{"url":[0,"https://youtu.be/VHWxP0K15ig"],"title":[0,"Decarbonization plan of Michelin Group"],"thumbnail":[0,"https://i.ytimg.com/vi/VHWxP0K15ig/hqdefault.jpg"]}],"title":[0,"Vidéo en motion design sur le plan de décarbonation du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldv7dr007q356cvvntuttw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 2019, the Gravanches plant in Clermont-Ferrand became the first MICHELIN tire plant in the world to achieve “net-zero emissions”. A heat pump recovers waste heat given off by the production process and uses them for heating, while all the electricity required to operate the plant comes from guaranteed renewable sources. <br><br>Since 2008, the Michelin Group has been taking steps to develop renewable energies.</span></div><p><span>In 2023, Group plants in 13 European Union countries, Asia and Brazil have been using guaranteed-renewable electricity. Energy efficiency is still the priority of the “net-zero emissions” roadmap.</span></p><p style=\"text-align: justify\"><span>In 2023, 361 projects were undertaken, requiring an investment of 114 million euros.</span></p><div><span>&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clst5xdae1c1n13hc25i85urq"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldya3z009k356ck6an7m2t"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpldz1vd00af356cm3y7sl06"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"114"],"title":[0,"In 2023, 361 projects were undertaken, requiring an investment of 114 million euros."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,80],"y":[0,48]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpldzygg00cd356chhs6njhm"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"And what about Scope 3?"],"textarea":[0,{"content":[0,"<div><span>Scope 3 greenhouse gas emissions do not come directly from the Company, but </span><strong><span>Michelin intends to take action along its value chain</span></strong><span> to achieve its “net-zero emissions” targets. In 2023, the Group’s Scope 3 emissions amounted to </span><strong><span>143 million tonnes of CO</span><sub><span>2</span></sub></strong><span>, </span><strong><span>91% of which stemmed from use of the Group’s tires sold around the world.</span></strong></div><p></p><p></p><div><span>Of the 15 Scope 3 categories listed by the </span><a href=https://www.michelin.com/"https://ghgprotocol.org//">Greenhouse Gas Protocol</span></a><span> methodology, No. 11 “Use of the products sold” frequently weighs heavily a company’s carbon footprint. Michelin intends to address this item by improving its tires’ energy efficiency and is aiming for a 10% increase in efficiency between 2020 and 2030. Michelin’s e.PRIMACY range is an excellent example of this. With its low rolling resistance, the MICHELIN e.Primacy tire is the champion of energy efficiency and is leading the way for a new generation of products, designed with consideration given to their lifecycle analysis. All of the e.PRIMACY tire’s environmental impacts have been calculated and optimized, from the mining of the raw materials used to the production, distribution, use and recycling of the tires.</span></div><p><span>The transport, supply chain, and the suppliers of raw materials are also targets for improvement in Michelin’s bid to achieve “net-zero emissions”. Transporting less, better, and differently by using multimodal and decarbonized transportation is a major challenge. Michelin is on track with its roadmap. It reduced shipping-related CO</span><sub><span>2</span></sub><span> emissions by 25% between 2019 and 2023. It is even offering tangible solutions such as the Wisamo inflatable wing, which will make it possible to decarbonize sea freight. On the suppliers’ side, their process for integration, commitment and tracking has already been drawn up for 2024: 70% of their CO</span><sub><span>2</span></sub><span> emissions corresponding to Group purchases will have to be covered by scientific targets. By 2030, Michelin is aiming to reduce the emissions linked to its raw materials purchases by almost 30% compared with 2019. For the disposal of its end-of-life tires, Michelin had engaged technical partners to recycle and reuse certain raw materials (carbon black and steel).</span></p>"]}],"action":[0,{"_id":[0,"clst5zeys1clm12j836979g8d"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clple1h5800h6356cifhorw53"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"De car bo nize"],"content":[0,{"content":[0,"<p><strong><span>Four syllables to fight global warming. Michelin has embarked on a vast program to achieve its “net-zero emissions” targets and uphold its “All Sustainable” approach through to 2050. The Group’s decarbonization plan is unfolding for everyone to see and in the firm belief that we can win this race against the clock to protect the climate. At the same time, Michelin is pursuing its commitment through a genuine effort to reduce its environmental footprint: it is protecting biodiversity</span></strong><span>&nbsp;</span><strong><span>at its facilities, saving resources and maintaining a </span></strong><a href=https://www.michelin.com/"https://natural-rubber.michelin.com/fr//">responsible natural rubber industry</span></strong></a><strong><span>.</span></strong></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr0t2o9100ss356fl5v8vxmk"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clple2jz900ji356crm6w0kgj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notes"],"content":[0,{"content":[0,"<div><em><span>The category of tires to which the MICHELIN e.Primacy belongs is defined by the summer tire ranges of Premium brands such as CONTINENTAL, GOODYEAR, BRIDGESTONE, PIRELLI and DUNLOP, which a consumer can purchase from a retailer. </span></em><strong><em><span>Not including ranges designed to meet car manufacturers’ specific “original equipment” specifications.</span></em></strong><em><span>&nbsp;</span></em></div><div><em><span>When new, the MICHELIN e.PRIMACY tire generates on average 2 kg/t less rolling resistance than the average of its competitors. This represents a fuel saving of up to 0.21l/100 km for a VW Golf 7 1.5 TSI, or an extra 7% range for a VW e.Golf.&nbsp;</span></em></div><div><em><span>Energy consumption refers to the fuel for heat-engine and hybrid vehicles, and electricity for electric vehicles.&nbsp;</span></em></div><div><em><span>Rolling-resistance tests on a machine, conducted by Applus Idiada at Michelin’s request, in June (new tire) and August 2020 (buffed down to 2mm), using a 205/55 R16 91V tire size, comparing the MICHELIN e.Primacy tire (new: 5.58kg/t &amp; worn: 5.13kg/t) to the MICHELIN PRIMACY 4 tire (new: 7.74kg/t &amp; worn: 6.25kg/t); BRIDGESTONE TURANZA T005 (new: 7.17kg/t &amp; worn: 5.81kg/t); CONTINENTAL ECOCONTACT 6 (new: 6.39kg/t &amp; worn: 5.49kg/t); CONTINENTAL PREMIUM CONTACT 6 (new: 8.93kg/t &amp; worn: 6.94kg/t); DUNLOP BLURESPONSE (new: 7.97kg/t &amp; worn: 5.54kg/t); GOODYEAR EFFICIENT GRIP 2 (new: 7.01kg/t &amp; worn: 5.38kg/t); PIRELLI CINTURATO P7 BLUE (new: 6.96kg/t &amp; worn: 6.30kg/t); PIRELLI CINTURATO P7 (new: 8.79kg/t &amp; worn: 6.97kg/t).  Environmentally-friendly driving is heavily dependent on the driving habits, the vehicle and the tire pressure.&nbsp;</span></em></div>"]}],"isOpen":[0,false]}]]],"anchorId":[0,""],"_id":[0,"clple2xpt00js356c7eb4aa0o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/expand-collapse"],"aposPlaceholder":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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years"],"searchSummary":[0,""],"imageIds":[1,[[0,"clniyhg0q9aod0tsa5bwag5ge"]]],"imageFields":[0,{"clniyhg0q9aod0tsa5bwag5ge":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/decarbonization-a-major-strategic-issue-for-michelin"],[0,"/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkvpvfg074w0iqqdai2c2v5"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"relatedReverseIds":[1,[[0,"clfwcx83q0mk30ujt385k6djw"],[0,"zxy7abrotcgc442myp44k9mw"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"],"_children":[1,[]]}],[0,{"_id":[0,"clpr1yxqr3eqb0tjl2cpfbal5:en:published"],"aposDocId":[0,"clpr1yxqr3eqb0tjl2cpfbal5"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-09-24T13:11:21.832Z"],"slug":[0,"/media/magazine/michelin-is-taking-action-to-reduce-tire-wear-particle-emissions"],"title":[0,"Michelin is taking action to reduce tire wear particle emissions"],"intro":[0,{"content":[0,"<p><strong><span>Michelin has been keeping a close watch on the issue of tire wear particles for many years; these are the particles which are generated by friction between the tire and the road surface. The Group is the leader in this field and is striving to reduce the phenomenon of abrasion, by leveraging its expertise in materials and advocating changes to the regulations.&nbsp;</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clpr1y0de3fbf0th2bohv93gq"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn3mc3s03fz13ov4wdn4imx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3mgrs004i356rxt134xbl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Good tire grip on the road is essential for driver safety. But this road grip has physical consequences: it generates tire wear particles due to the friction between the tire and the road surface. This is known as abrasion and the particles generated are Tire and Road Wear Particles (TRWP).&nbsp;&nbsp;</span></div><div> </div><div><span>Various factors can exacerbate abrasion such as tire quality, driving behavior, the type of road surface and tire pressure.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3mjhb004t356r3fwn1dry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What are tire wear particles made up of?"],"textarea":[0,{"content":[0,"<div><span class=\"ds__note\">According to the definition of the European Chemicals Agency (ECHA), tire wear particles belong to a subcategory of microplastics. However, their properties are quite different from the microplastics which are a byproduct of the plastics we encounter in everyday life (bottles, packaging, textiles etc.) in particular in terms of degradability, size, composition and density.&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">These particles consist of equal proportions of tire tread debris, minerals and dust from the road surface measuring between 80 and 100 microns (the equivalent of a hair’s breadth); by comparison, the average diameter of microplastics is 5 microns.&nbsp;&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their biodegradation, although still little studied, would appear to be much faster (50% of tire wear particles disappeared in 16 months).</span><sup><span class=\"ds__note\">(1)</span></sup></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their physical properties mean that they fall to the ground quickly which limits the quantity of airborne particles. However, there is a risk of them being discharged into the aquatic environment.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a8z14ic7qh3f9rh"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpr23n52001l356chh6793ck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Do tire wear particles contribute to air, soil and water pollution?"],"textarea":[0,{"content":[0,"<div><span>To correctly assess the contribution of wear particles to air, soil and water pollution, the studies based on direct measurement of samples must be dissociated from extrapolations based on statistical models which do not use real-life data.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as air pollution is concerned</span></strong><span>, the various studies carried out by the Tire Industry Project (TIP) and other research bodies all reach similar conclusions. The TIP was set up fifteen years ago in order to study cross-cutting issues concerning the entire tire industry (wear particles, end-of-life tire recycling etc.). Eleven of the world’s largest tire manufacturers are members under the auspices of the World Business Council for Sustainable Development (WBCSD).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The findings of these international studies conducted in different countries</span><sup><span>(2)</span></sup><span> show that </span><strong><span>tire wear particles do not significantly contribute to air pollution </span></strong><span>and in fact</span><strong><span> </span></strong><span>are only found in minuscule quantities in urban pollution: less than 1% of PM10 and less than 0.3% of PM2.5 on average (PM = </span><em><span>particulate matter</span></em><span>).&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as soil and water pollution is concerned</span></strong><span>, this depends on the</span><strong><span> distance</span></strong><span> between the emission zones and the estuaries. It appears that between 1% and 13% of wear particles end up in the ocean.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Studies carried out since 2019 reveal that a </span><strong><span>substance called 6PPD-Quinone is toxic for certain marine species</span></strong><span> (Coho salmon).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>This substance is apparently produced during the transformation of an antioxidant (6PPD) used in tires which plays an important role in safety.  These studies are not yet able to explain the mechanism of toxicity.&nbsp;&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin has pledged to reduce the environmental impact of its products and activities and launched a </span><strong><span>special research program in 2022</span></strong><span> </span><strong><span>to identify a substitute for 6PPD.</span></strong><span>&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a9014icdmqnfqsx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpr25rn9002i356cjo902u3f"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clps44ni40032356ckz0mg5k3"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Cyrille Roget"],"jobTitle":[0,"Michelin Group Technical and Scientific Communication Director"],"textarea":[0,{"content":[0,"<p><em><span>Thanks to Michelin’s longstanding expertise in materials, i.e. our ability to use fewer materials in our tires to make them more lightweight while delivering products that last longer and perform better, the Group has succeeded in keeping tire abrasion in check resulting in a 5% reduction in particle emissions from its products between 2015 and 2020.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm6d0yd80vwe0thj9sd4atkh"]]],"imageFields":[0,{"clm6d0yd80vwe0thj9sd4atkh":[0,{"top":[0,39],"left":[0,902],"width":[0,844],"height":[0,844],"x":[0,52],"y":[0,35]}]}]}]]],"anchorId":[0,""],"_id":[0,"clps45x89004y356czmse30xw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Michelin, unchallenged leader in particle emission reduction"],"textarea":[0,{"content":[0,"<div><span>Factoring in the environmental impact of its products is part of Michelin’s DNA and forms an integral part of corporate strategy. The Group has been closely following the findings of scientific studies on TRWP for many years and stays abreast of all issues related to wear particle emissions and their impact on the planet.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>New information is emerging, contributing to a better understanding of the impact and risks associated with tire abrasion but Michelin has not waited for this to take action: the company has been working on reducing abrasion for many years - right from the design phase.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>To achieve this, Michelin has capitalized on its know-how in formulating synthetic rubbers (functionalized SBR*) and optimizing tread patterns so as to reduce the amount of rubber used.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin also makes use of simulation techniques on the contact patch to reduce slippage and limit tire abrasion.&nbsp;</span></div><p></p><p></p><div><span class=\"ds__note\"><span>*Styrène Butadiène Rubber</span></span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseunmxa376g12hv2tb14yq3"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps4z7jt0081356cotmhdxjk"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clps51of600hy356c6c151m85"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpqpbnez374f0tjlhxq9b7ep"]]],"mediaPropertiesFields":[0,{"clpqpbnez374f0tjlhxq9b7ep":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>This policy made it possible to slash TRWP emissions in Michelin products by 5% between 2015 and 2020. This represents a global aggregate saving of </span><strong><span>100,000 tons of particles</span></strong><span>. In the medium-term, Michelin is working on developing new bio-assimilable materials, significantly limiting the potential impacts of particle emissions.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9214ic5655802u"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps521sr00k3356c8366eoln"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin, a key player driving the progress of the entire tire industry"],"textarea":[0,{"content":[0,"<div><span>The Group has long been in favor of defining regulatory thresholds for tire abrasion so as to limit tire wear particle emissions worldwide. In this respect, Michelin supports the recommendations of the European Commission encompassed in the Euro 7 standard to adopt tire abrasion limits.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin and its competitors, fellow members of the European Tyre and Rubber Manufacturers' Association (ETRMA), have agreed upon the definition of a method for measuring particle emission performance for passenger cars. It is a robust, reproducible method which reflects average usage in Europe, expressed in mg/km/T. &nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group is involved in the Tire Industry Project with other tire manufacturers but also helps fund studies conducted by other bodies to further scientific understanding of wear particles.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9314icbh32bd6t"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clps557x7002q356c5ar8ypyj"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpsgdoep00u8356cw5rogqto"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 20 %"],"title":[0,"Reduction in particle emissions of the MICHELIN e-Primacy range compared to the previous range, the MICHELIN Primacy 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,33],"y":[0,90]}]}]}],[0,{"_id":[0,"clpsge5yb00w6356cswmlohkh"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 25 %"],"title":[0,"Reduction in particle emissions of the MICHELIN Pilot Sport 5 range compared to the previous range, the MICHELIN Pilot Sport 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpsgel3900y4356cq6uffhcp"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,false],"heading":[0,""],"intro":[0,{"content":[0,""]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"_id":[0,"cltzzkhni0c1f13lqa5u64ji0"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.page-list-push.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"cards":[1,[[0,{"_id":[0,"cltzzj0y1004d356mlicxn769"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"press-releases"],"title":[0,""],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"cltr996c7027x13kcabc08n9x"]]],"imageFields":[0,{"cltr996c7027x13kcabc08n9x":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pressReleasesIds":[1,[[0,"cltr9c5th02da13j8dum151f9"]]],"pressReleasesFields":[0,{"cltr9c5th02da13j8dum151f9":[0,{}]}],"pageIds":[1,[]],"pageFields":[0,{}]}],[0,{"_id":[0,"cltzzjelg007k356m8ki4xqzc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"page-tree"],"title":[0,"Michelin’s 360° environmental approach"],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"clhzztmq32vrq0tn0401xbknm"]]],"imageFields":[0,{"clhzztmq32vrq0tn0401xbknm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pageIds":[1,[[0,"clptmaged1qd90tmv1guk20dj"]]],"pageFields":[0,{"clptmaged1qd90tmv1guk20dj":[0,{}]}],"pressReleasesIds":[1,[]],"pressReleasesFields":[0,{}]}]]],"description":[0,{"content":[0,""]}],"actions":[1,[]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltzzkh8200eb356mb6f9o2zw"],"metaType":[0,"widget"],"type":[0,"page-list-push"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clps5ckt600ap356cay4xpl89"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notice"],"content":[0,{"content":[0,"<div><em><span>(1) Environmental Degradation of Tire Wear Particles S. H. Cadle, R. L. Williams (1980), Rubber chemistry and technology Vol53. P. 903-914, Environmental Science Department, General Motors Research Laboratories, Warren, Michigan 48090.</span></em><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><em><span>(2) Air pollution studies:</span></em><span>&nbsp;</span></div><div><em><span>Tyre wear in particulate matter - No need to panic! Stein, G. &amp; Wünstel, E. &amp; Travnicek-Pagaimo, W. RFP 1/2013, Volume 8;</span></em><span>&nbsp;</span><em><span>International conference on rubber and rubber-like material; Kharangpur, India.</span></em><span>&nbsp;</span><em><span>Measurement of airborne concentrations of tire and road wear particles in urban and rural areas of France, Japan, and the United States, Panko et al, 2013.</span></em><span>&nbsp;</span><em><span>Evaluation of Tire Wear Contribution to PM2.5 in Urban Environments. 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To achieve this, Michelin can leverage its </span><a href=https://www.michelin.com/"https://www.michelin.com/en/innovation/" target=\"_blank\"><strong><span>innovative power</span></strong><span> </span></a><span>and indepth knowledge of the properties of materials, in particular composites.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98799o001e356uzqzsqa4x"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"From the “VISION concept” to “AIRLESS” technology - expertise boosted by passion"],"textarea":[0,{"content":[0,"<p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/group/activities/tires/vision-concept/" target=\"_blank\"><strong><span>VISION concept</span></strong></a><span> was unveiled by the Group in 2017 as a sustainable development model for tires. The four main characteristics of this model are AIRLESS technology, connectivity, the use of renewable or recycled materials and a tread that can be recharged on demand. With AIRLESS technology, the air is replaced by a revolutionary load-bearing structure securing wheel stability and guaranteeing a comfortable and safe ride. What lies behind such an amazing feat? Michelin has developed distinctive know-how in the design and production of innovative materials based on materials science. </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/designing-flexible-composite-products/" target=\"_blank\"><strong><span>Expertise in composite solutions </span></strong></a><span>built on the ability to blend materials of very different types is a major differentiating factor and allows Michelin to be best in class in AIRLESS technology.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ed1z00j9356us4yj9kn9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ed1z00j8356u1h5lnpud"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98gpgs00kb356u9tcrqc21"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clixmxs3904yi0una8r9b6ca2"]]],"mediaPropertiesFields":[0,{"clixmxs3904yi0una8r9b6ca2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"The various benefits of AIRLESS technology"],"textarea":[0,{"content":[0,"<div><span>For Michelin, no development project can be tackled without factoring in all its economic, social or environmental impacts. The Group has chosen an </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><strong><span>“All sustainable” approach</span></strong></a><span>. One of its main drivers is innovation and Michelin’s AIRLESS technology certainly fits the bill.</span></div><p></p><div><span>In a world of finite resources, one of the most important environmental features of any object, including tires, is that they last longer. Yet, every year, 20%</span><sup><span>1</span></sup><span> of tires are scrapped prematurely because of a flat (12%) or irregular wear (8%) as a result of inappropriate tire pressure (8%). That’s the equivalent of 200 million tires. These situations could be avoided thanks to AIRLESS technology. Another major advantage of AIRLESS solutions is the cost factor; reducing vehicle downtime boosts productivity and avoiding premature tire replacement saves money. Moreover, maintenance is quicker as it is no longer necessary to check tire pressure. Lastly, it guarantees peace of mind and additional safety for everyone on the road which is a definite advantage.</span></div><p></p><div><sup><span>1</span></sup><em><span> Internal \"scrapyard\" study (2012-2015) based on a sample of 135,000 tires and extrapolated globally (estimated 1 billion end-of-life tires every year).</span></em><span>&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98giy800k0356u68jj09ot"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98giy800jz356usfimbmay"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Tweel, Uptis, Michelin Lunar Airless Wheel… three AIRLESS solutions for three separate applications"],"textarea":[0,{"content":[0,"<h3><strong><span>TWEEL, AIRLESS technology applied to construction and handling machinery</span></strong></h3><div><span>&nbsp;</span></div><div><span>TWEEL tires are puncture-proof thanks to their tough tread and flexible spokes designed to bear the weight of the vehicle; in terms of behavior, they are the same as standard tires.</span></div><div><span>Launched in 2012, TWEEL tires have already performed well on the market, proving their multiple benefits: easy mounting, exceptional operator comfort, improved productivity, damage resistance and enhanced durability.</span></div><div><span>A TWEEL range exists for a whole variety of vehicles and equipment such as compact loaders, handling equipment and all-terrain utility vehicles.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ll3l00oe356upq36h0g5"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ll3l00od356us3hb65rp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98md6o00p2356ua3urez4u"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xq9x3ptj13onfqa6bk4j"]]],"mediaPropertiesFields":[0,{"clw97xq9x3ptj13onfqa6bk4j":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>TWEEL is a portmanteau of tire and wheel clearly illustrating that it is a combination of the two. This innovation saw the light of day at the Michelin Research Center in Greenville, South Carolina.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98n9xl00rq356u5kd1u308"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>Uptis, AIRLESS technology applied to cars and light vehicles</span></strong><span>&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>The subject of more than 50 patents related to the tire’s structure and high-tech materials, MICHELIN UPTIS encapsulates the vast know-how that Michelin has acquired in 130 years, particularly in the field of high-tech materials. It combines </span><strong><span>an aluminum wheel and a flexible load-bearing structure made from glass fiber reinforced plastic</span></strong><span> (GFRP). As it has no compressed air, it cannot puncture. This tire mainly addresses the light utility vehicles fleet market for professional use dedicated to last mile deliveries. Michelin signed two sales partnerships in 2023, one with </span><strong><span>DHL</span></strong><span> in Singapore and the other with </span><strong><span>La Poste,</span></strong><span> the French post office.&nbsp;These partnerships provide an opportunity to test UPTIS prototypes in the extremely demanding real-world condition of last-mile deliveries: frequent stops, driving on to and off of sidewalks, highways, and rural roads in poor condition, repeated braking and acceleration, etc. UPTIS is currently </span><strong><span>the only AIRLESS solution in use on the open road and in real-world conditions</span></strong><span>. These real-life tests will be taking place until the end of 2025 and will help enhance the Group’s knowledge in this area thanks to advanced analysis and expertise.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98nry800se356uhwyzu6rj"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98nry800sd356u4yjo05oy"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,""],"cursor":[0,false],"_id":[0,"clw99vuuv3qy513on50tu6fv2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clw97y2lf3q1y14om4bppcbkn"]]],"imagePreviewFields":[0,{"clw97y2lf3q1y14om4bppcbkn":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/E_Xz3wymzTU?si=5XKSUXuH323aGXXg"],"title":[0,"Michelin UPTIS pour DHL et La Poste"],"thumbnail":[0,"https://i.ytimg.com/vi/E_Xz3wymzTU/hqdefault.jpg"]}],"title":[0,"Michelin équipe désormais des véhicules de livraison de La Poste avec sa solution airless UPTIS."],"_id":[0,"clw99vuuy3qy613on925oeq8n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clw99sz7o01ub356uluwa6zpq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>At the end of 2023, the UPTIS prototypes in circulation had already driven more than 4.5 million kilometers.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98puv100w3356uift2xalm"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>AIRLESS technology applied to the lunar wheel</span></strong><span>&nbsp;&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>Michelin belongs to the Moon RACER</span><sup><span>2</span></sup><span> team which was tasked with conducting the feasibility study for the lunar terrain vehicle as part of NASA’s ARTEMIS project. The Group will be able to leverage its previous experience on NASA projects as well as its expertise in airless tires and </span><strong><span>its knowledge of high-tech materials</span></strong><span> to design a lunar wheel capable of withstanding extreme temperatures (over 100°C and below -240°C) and solar and galactic radiation, while preserving the vehicle’s battery life and providing maximum traction on aggressive, uneven ground. Michelin believes that the technical developments and scientific breakthroughs during the project will help the Group to continue innovating in applications back on earth! The next milestone will be in one year’s time when the Group presents its feasibility roadmap.</span></div><p></p><p><sup><span>2</span></sup><em><span> Michelin’s fellow members in the team coordinated by Intuitive Machines include AVL, Boeing and Northrop Grumman.</span></em><span>&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98tihg00xw356ugdby34vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98tihg00xv356uu7wzfafm"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98dod000ix356uzmyata7z"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xuqn3q1u14om4w3z1yzs"]]],"mediaPropertiesFields":[0,{"clw97xuqn3q1u14om4w3z1yzs":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>This is not the first time Michelin has collaborated with the NASA. 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That’s the equivalent of two F1 Grand Prix races!&nbsp;&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4ke7oc0031356szqmpy8ge"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4ke7oc0030356stflju4ce"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly5kse9200b5356wgwibj8tu"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cly5ks1b328g515rs6526160f"]]],"mediaPropertiesFields":[0,{"cly5ks1b328g515rs6526160f":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Safety, the environment, savings: 3 good reasons to use tires designed to last"],"textarea":[0,{"content":[0,"<div><span>Bear in mind that, from the moment a tire is fitted on a vehicle and driven, it starts to wear, and the more it wears, the more its performances change: some for the better, others not.&nbsp; This is because, while certain performances improve with wear – rolling resistance or noise, for example – wet braking, on the other hand, becomes less efficient as the tire wears down.&nbsp; For this reason, and also because safety has always been one of the Group’s core concerns, Michelin believes that tire tests should not be restricted to new tires, but should also be performed on worn tires. There are also undeniable economic and environmental benefits to being able to drive perfectly safely down to the tire’s legal wear limit. Fewer tire changes mean fewer expenses and a smaller impact on our planet.&nbsp;&nbsp;</span></div><p></p><p><span>So the “long-lasting performance” goal is at the heart of </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><span>Michelin’s “All-sustainable” approach</span></a><span>; protecting the environment, in particular, is a long-standing commitment and one of the Group’s five core values. Michelin estimates that, in Europe alone, 128 million</span><sup><span>(2) </span></sup><span>tires and 6.6 million</span><sup><span>(2)&nbsp;</span></sup><span> tonnes of CO₂ emissions would be avoided if all tires could be used down to their legal wear limit. Increased safety, a reduced tire budget, less waste generated, less material used, less energy consumed: it’s obvious to Michelin that the solution lies in designing tires that are made to last, and approving tires’ performances through mandatory pre-sales testing.&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kfrde003s356suub5aqoo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kfrde003r356spa5ie438"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"New regulation on worn tires"],"cursor":[0,true],"_id":[0,"clyefdama2ndl13po2as6atq9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clyef4x1w08o713o4dbrn6au1"]]],"imagePreviewFields":[0,{"clyef4x1w08o713o4dbrn6au1":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,533],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/q6zM9zamebg"],"title":[0,"Michelin Story - Long Lasting Performance - New regulation on worn tires"],"thumbnail":[0,"https://i.ytimg.com/vi/q6zM9zamebg/hqdefault.jpg"]}],"title":[0,"Michelin is delighted that the new European regulations on the performance of used tires come into force in July 2024. These regulations will benefit consumer safety, their wallets and the planet."],"_id":[0,"clyefdamc2ndm13poa8y774fy"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyef7qt400aa356w0rcn216b"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cly5ktlun00bq356w1vehhzt1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"128"],"title":[0,"In Europe, replacing tires before the legal wear limit of 1.6 mm would result in over 128 million tires being manufactured every year. Worldwide, the figure would reach 400 million."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cly5ky6l000nb356wzknv8kuk"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"6,6"],"title":[0,"In Europe, using tires up to their legal wear limit of 1.6 mm would save up to 6.6 million tonnes of CO2 emissions every year. Worldwide, this saving would amount to 35 million tonnes."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly5l1i2i00s7356whpd3wr4v"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"The authorities finally recognize the necessity of testing worn tires"],"textarea":[0,{"content":[0,"<div><span>For all of these reasons, Michelin has always been convinced of the need to update the EU regulations and has actively campaigned for this. The final impetus came in November 2019, when the European Union formally adopted the amendment of the Regulation on General Vehicle Safety, aimed at tightening road safety in Europe. Among the measures adopted by the European institutions was the very first mention of the need to lay down a threshold value for worn tires. Following the text drafted by the European Union authorities, work was conducted within the United Nations Economic Commission for Europe (UNECE) to define the testing method and propose a test. Accordingly, this threshold value was introduced in July 2024 for the new types of passenger car tires. In other words, it will no longer be possible to market tires that exceed this threshold value.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kku8v0090356stjbihbdo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kku8v008z356s6mc2xexi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cly4kj14w0087356s5z1ckpam"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Cyril Roget"],"jobTitle":[0,"Michelin Group Scientific Innovation and Communications Director"],"textarea":[0,{"content":[0,"<p><em><span>Up until now, only new tires underwent performance testing and type approval. Nothing was done to measure the performance of a tire that was worn down to the 1.6mm tread-wear indicator. That just didn’t make sense for us. That’s why we’re pleased today to see the European regulation amended to include the testing of worn tires.</span></em><span> </span><em><span>For our safety, the environment and our purchasing power, we all stand to gain from this new regulation.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clvgfspxf1qhh12o72m133bpt"]]],"imageFields":[0,{"clvgfspxf1qhh12o72m133bpt":[0,{"top":[0,158],"left":[0,0],"width":[0,1400],"height":[0,1400],"x":[0,57],"y":[0,27]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly4kjzl3008o356sa2a5o2io"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Why perform wet-braking tests, and under what conditions?"],"textarea":[0,{"content":[0,"<p><span class=\"ds__note\">There are two reasons for that. Firstly, Michelin believes that the current regulatory wet-braking test, which is performed on new tires to define the safety threshold, is the one best suited to measuring worn tires’ performance. Moreover, this test, which measures the braking distance necessary for a vehicle to decelerate from 80 km/h to 20 km/h, with less than 1 mm depth of water, corresponds perfectly to the actual risk conditions that we might encounter on the road. Recent accidentology studies carried out in Germany</span><sup><span class=\"ds__note\">(3)&nbsp;</span></sup><span class=\"ds__note\"> in particular showed that only one in a thousand car accidents are caused by aquaplaning, which occurs when water is well over 1mm deep. As for the speed of 80 km/h, another study indicates that, in 90%</span><sup><span class=\"ds__note\">(4) </span></sup><span class=\"ds__note\">of the accidents that occur on wet roads, the speed at which the car was traveling before the accident happened was under 80 km/h.&nbsp;</span></p><p><span class=\"ds__note\">&nbsp;</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4klndf009p356s9pstcfsv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4klndf009o356sya4t5fq6"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><strong><span>Michelin is engaged in the global combat against road accidents and sees mobility as a universal right, central to human development. It has never ceased to act and innovate to make mobility ever safer and more efficient, with maximum performances and minimum resource consumption and environmental impacts.&nbsp; The entry into force of worn-tire testing therefore marks another major step to which the Group is proud to have contributed, and once again demonstrates the aptness of Michelin’s history-making choice to design tires with performances that are made to last.&nbsp;&nbsp;</span></strong></div><p><br><br><span class=\"ds__note\"><sup><span>(1)</span></sup><em><span> With the results we have to date and our performance estimates, we are convinced that less than 0.5% of our products may not have sufficient margin to pass the wet grip threshold in a worn state. These are mainly a few tire sizes specially designed for ice use with the Igloo marking.&nbsp;</span></em><span>&nbsp;</span></span></p><div><span class=\"ds__note\"><sup><span>(2)</span></sup><span> </span><em><span>Data from the Ernst &amp; Young report entitled \"No fatality to programmed obsolescence\" - May 2017.</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(3)</span></sup><span> </span><em><span>Studies conducted by the </span></em><strong><em><span>VUFO</span></em></strong><em><span> (the University of Dresden’s accidentology chair) and the </span></em><strong><em><span>GIDAS</span></em></strong><em><span> (the German In-Depth Accident Study project)</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(4)</span></sup><strong><em><span> GIDAS 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Michelin will always be Michelin because we will always care - not just for our employees, and more widely, for the local communities and the regions where we do business.”</span></em><span>&nbsp;Florent Menegaux, Chief Executive Officer of the Michelin Group</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clyfuyp440dfr13o42kg74ptu"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"clyij2tth005t12o4aka21spt"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"clyij1j0900om356rt2expx3n"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>Social innovation has been a hallmark of Michelin’s identity since the very beginning. At Michelin, innovation is not just a matter of technology. Michelin is also a pioneer in social terms, supporting its employees in both their personal and professional lives through a program of action. Very early on in its existence, Michelin created an environment conducive to the enhanced wellbeing of its employees and their families, building schools, healthcare centers, hospitals, sports amenities and offering training opportunities. It was also a way to make the company a more attractive employer at a time when there was a labor shortage due to a mainly rural population.</span></p><p><span>As early as 1927, Edouard Michelin wrote: </span><em><span>“We are convinced that our firm is prospering due to its welfare programs.”</span></em><span> A century later, Michelin Group CEO Florent Menegaux declared: </span><em><span>“We cannot expect our employees to buy in to a collective project if they are living in survival mode.”</span></em><span>&nbsp;</span></p><p><span>These declarations were made several decades apart but the two company leaders shared the same belief. In other words, </span><strong><span>Michelin will always be Michelin!</span></strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyij2ps800ox356r2qt9ph6v"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin laid the foundations for its social policy at the start of the 20th century"],"textarea":[0,{"content":[0,"<ul><li><p><span>Michelin’s bonus and profit-sharing scheme dates back to the start of the last century.</span></p></li><li><p><span>In 1910, Michelin set up a cooperative to supply food and consumer goods to its employees. It also ran a restaurant serving around 700 meals a day.</span></p></li><li><p><span>Given the dilapidated state of housing, the company purchased 35 hectares of land and built 8,000 affordable housing for its employees between 1919 and 1923.</span></p></li><li><p><span>Dispensaries provided free medical appointments for employees and first-aid stations were set up in the plants.</span></p></li><li><p><span> In the middle of the nineteen thirties, Michelin opened its first daycare center so that women could breastfeed their babies during working hours.</span> </p></li><li><p><span>Michelin took care of educating its employees’ children, opening an apprenticeship center and arranging evening classes for its workers. </span></p></li><li><p><span>Sport was important for the company too: in 1911, it founded the ASM club (Michelin sportive association), which boasted a swimming pool - the only one in the area for many years! - with its legendary Michelin Man Fountain.</span></p></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvjc9400hy356ueac9ub7q"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfvjc9400hx356ukh6ok5d3"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"album":[1,[[0,{"_id":[0,"clyfvel5s00eo356ujmvk8hvm"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdao52s7z13po7bfjegx9"]]],"desktopMediaFields":[0,{"clyfvdao52s7z13po7bfjegx9":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvexa500eu356uvvx3xl5o"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdk532s5e15rsdwtyfbsa"]]],"desktopMediaFields":[0,{"clyfvdk532s5e15rsdwtyfbsa":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvf2vz00f0356u3sfr4fgs"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdme90dol13o415bf42k6"]]],"desktopMediaFields":[0,{"clyfvdme90dol13o415bf42k6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvfcu000f6356um439p1ly"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdhur2s8713podlrg1nms"]]],"desktopMediaFields":[0,{"clyfvdhur2s8713podlrg1nms":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvgd9500fo356uq07dtdmr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdffz0dof13o4blfad4n6"]]],"desktopMediaFields":[0,{"clyfvdffz0dof13o4blfad4n6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvg1y400fi356u18eq3exj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdoue2s8f13poa7qzhlj0"]]],"desktopMediaFields":[0,{"clyfvdoue2s8f13poa7qzhlj0":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvft1e00fc356uea5f7upc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvd8i20do513o4083l4h4c"]]],"desktopMediaFields":[0,{"clyfvd8i20do513o4083l4h4c":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"displayDownloadAllCTA":[0,false],"_id":[0,"clyfvhq3800gm356u16p7w9t1"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/album-slider"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<p><strong><span>A lasting heritage which still resonates today - putting people first</span></strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfwuq8w01nd356un81gac1g"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>For Michelin, no change can come about without factoring in the human dimension. In Michelin’s quest to accelerate and sustain change it puts the wellbeing of the people with whom it interacts on a par with its economic, financial and environmental goals. </span></strong></p><p><strong><span>&nbsp;</span></strong></p><h2><strong><span>Social security, workplace inclusion, a living wage, lifelong learning - these are all natural commitments for Michelin.</span></strong></h2><p><span>Taking care of employees who devote time and effort to contributing to the success of the company seems only fair. For Michelin it goes without saying.&nbsp;This underpins the Group’s multifaceted vision which is deployed worldwide: a universal social protection floor, adequate pay to provide for the needs of the employee’s family and save for a rainy day, an inclusive working environment, training opportunities throughout their career - Michelin undertakes a whole range of initiatives for the benefit of its employees. Here are a few examples:</span></p><p></p><ul><li><p><strong><span>The Michelin One Care Program</span></strong></p></li></ul><p><span>This program offers all Group employees worldwide a package of social benefits reflecting three core priorities: providing time off for a new arrival in the family, death benefits for the families of employees and healthcare coverage for all employees and their families.</span></p><p></p><ul><li><p><strong><span>A living wage for everyone</span></strong></p></li></ul><p><span>At the beginning of 2024, Michelin was awarded Global Living Wage Employer certification by the Fair Wage Network, a globally recognized NGO. This certifies that Group employees* receive at least the equivalent of the living wage.&nbsp;</span></p><p><em><span>*Scope of certification: all Michelin Group companies except for newly acquired companies or companies in the process of being sold.</span></em><br><br></p><ul><li><p><strong><span>Career-long training</span></strong></p></li></ul><p><span>Michelin opened its talent campus, “La Manufacture Des Talents”, in 2022 following on from Hall 32, a vocational training center for industry created in 2019. Both are intended to help boost lifelong employability and offer top-notch training in the careers of tomorrow. The talent campus offers more than 26,000 different training and personal development courses and has already delivered more than 4.7 million hours of training - twice as much as the usual figure in other companies. Moreover, the on-line training offer has increased six-fold in the space of three years.</span></p><p></p><ul><li><p><strong><span>An inclusive workplace</span></strong></p></li></ul><p><span>Equal opportunities, fair treatment for employees throughout their career, gender equality in industry where women are still underrepresented, diversity etc. Since 2005, the Group does its utmost to ensure that everyone - irrespective of their personal characteristics - is entitled to the same respect and consideration at all levels of the company and fights all forms of discrimination.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvqm5e00la356uk9azqagg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyfvqm5e00l9356uv311autz"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"Living wage"],"cursor":[0,false],"_id":[0,"clyfvt33k0dy513o4fx979spf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clvgbrl0q1nto12o7bgwgescx"]]],"imagePreviewFields":[0,{"clvgbrl0q1nto12o7bgwgescx":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,549],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/TDltDx9wNHU"],"title":[0,"Living wage programme: every employee deserves decent living conditions"],"thumbnail":[0,"https://i.ytimg.com/vi/TDltDx9wNHU/hqdefault.jpg"]}],"title":[0,"In 2021, the Group committed to providing all its employees with remuneration at least equivalent to the “living wage”, so that each employee can provide for his family's basic needs."],"_id":[0,"clyfvt33m0dy613o40z7d5dos"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyfvoixy00jk356uk2l4izgl"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clygzc32600zx356wa61qhr12"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"5"],"title":[0,"Nearly 5 million hours of training per year for 130,000 employees"],"mediaMask":[0,"P"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zy356wty2gifh6"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"14"],"title":[0,"A maternity/adoption leave of at least 14 weeks and a 4 weeks of paternity/adoption leave"],"mediaMask":[0,"K"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zz356wrbjjymw1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"20"],"title":[0,"Women currently account for almost 20% of the Group’s headcount and nearly 30% of managers are women"],"mediaMask":[0,"F"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clygzc32600zw356wwups082j"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>A host of community projects and initiatives across the globe</span></strong></h2><p><span>In response to the changing competitive landscape and structural factors impacting the competitiveness of its manufacturing operations, the Group may be obliged to halt certain activities in order to safeguard the future of the company, in some cases, despite the efforts deployed by its teams. These are among the most difficult decisions to take. Michelin systematically makes a two-pronged commitment, supporting all employees and helping the impacted communities. This is the role of </span><strong><span>Michelin Development</span></strong><span> which is involved in regenerating the areas impacted by economic change so as to encourage the emergence of new activities and promote job creation.&nbsp;The Group is involved in major transformation projects such as the CleanTech Innovation Park in Bamberg (Germany), the Michelin Scotland Innovation Park in Dundee (Scotland) and ATINEA in La Roche-sur-Yon (France). </span><strong><span>Michelin Development has created 40,000 new jobs since 1990.</span></strong></p><p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/parc-cataroux/" target=\"\"><strong><span>Parc Cataroux</span></strong></a><span> project is another illustration of a redevelopment initiative launched by the Group in collaboration with various local public and private partners. It is a multifaceted project intended to boost the economic dynamism and the attractiveness of the region, make cultural, recreational and sport/wellbeing activities more accessible, promote equal opportunities and encourage innovation. Parc Cataroux alone represents an investment budget of</span><strong><span> </span></strong><span>€300 million.</span></p><p><span>The Group is involved in a host of community initiatives wherever it does business. The Company’s </span><strong><span>Michelin Volunteering</span></strong><span> Program encourages employees to get involved in a variety of local community actions ranging from healthcare, education and emergency relief to safe mobility, environmental protection, diversity and inclusion. In Thailand, Indonesia and Brazil where Michelin is a large natural rubber buyer, it advocates for responsible </span><a href=https://www.michelin.com/"https://natural-rubber.michelin.com//" target=\"\"><span>management of the rubber growing sector</span></a><span>. For example, this includes contributing to the social and economic development of smallholders. 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we expect to offer many, often contradictory performances: to be round and flat, flexible yet rigid, tough enough to withstand the many hardships it is faced with on a daily basis. Michelin therefore has all the requisites to become a world leader in composites</em>.” - Florent Menegaux, Chief Executive Officer of the Michelin Group&nbsp;</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1ae4yru1zkw13jxffb8b66l"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1ahl3fg153d13k26r7da5vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1aes13g005d356wbt967co7"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Composites are marvels of technology, truly ingenious products which have already revolutionized many sectors of industry. Michelin is convinced that composites - with their infinite potential for innovation - will continue to play a key role in the future, helping address the huge human and environmental challenges that lie ahead. Constantly pushing back the frontiers of the possible, Michelin has developed genuine expertise in the field of composites.</strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1aesbrf005o356wztyb4zt7"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"All about composites...."],"textarea":[0,{"content":[0,"<p><strong>A composite consists of two or more different types of materials with complementary properties combined to form a product, offering even greater performance, usually capable of solving several issues at the same time.</strong></p><p>Did you know that we have been using composites for thousands of years? The mud and straw bricks used by the Egyptians and Mesopotamians to make their houses sturdier, the concrete made of lime, volcanic ash and fragments of rock the Romans used to build aqueducts and infrastructure were early forms of composites.</p><p>Whether derived from natural sources such as wood or bones, or from the chemistry of materials, <strong>composites are all around us today in a variety of forms</strong>. They are designed to help shield, buffer, secure, bond, seal and convey in multiple applications. Many innovations would simply not have been possible without composites, and entire sectors of industry - automotive and aeronautics for example - would have not achieved the same technological advances.&nbsp;</p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1ahmwed002j356x3u4sxwga"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1ahmwed002i356x4ptojrxh"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"What is a composite?"],"cursor":[0,false],"_id":[0,"cm1ahl3fh153e13k2cw6w450w"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1iz34t61sxa14ma33usa8w4"]]],"imagePreviewFields":[0,{"cm1iz34t61sxa14ma33usa8w4":[0,{"top":[0,56],"left":[0,6],"width":[0,1914],"height":[0,848],"x":[0,71],"y":[0,68]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://www.youtube.com/watch?v=v5ZAECxcCSM"],"title":[0,"What is a composite?"],"thumbnail":[0,"https://i.ytimg.com/vi/v5ZAECxcCSM/hqdefault.jpg"]}],"title":[0,"Composites, complex combinations of materials that were never meant to be together. Materials whose properties complement each other to solve several problems at the same time. Composites are present in all areas of mobility, construction, aeronautics and health."],"_id":[0,"cm1ahl3fk153f13k29h1a2pce"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1afks17006w356wh0k40hzz"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Composites are lightweight, strong, sustainable and long-lasting... characteristics which explain their popularity in diverse sectors such as automotive, aeronautics, sport and construction.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1ahkxe0008k356wk64d16zh"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tires: the composite par excellence on which Michelin has built its leadership"],"textarea":[0,{"content":[0,"<p>Without Michelin’s innovative power, its in-depth understanding of material properties and its ability to combine materials with often contradictory properties, tires would have never achieved today’s impressive levels of performance.&nbsp; Thanks to <strong>tires - a truly iconic composite containing more than 200 components </strong>- Michelin has acquired unparalleled expertise and achieved best-in-class status.&nbsp;</p><p>Michelin owes its leading position in composites to the cutting-edge expertise in tire technology it has been honing for over 130 years, combining chemistry, material processing, composite design and an understanding of how its products are used, extending from fundamental research right through to the manufacturing phase.&nbsp;&nbsp;</p><p>Conveyors, seals, belts, fibers, coated fabrics, membranes, resins and polymer medical implants are just some of <strong>the increasing number of composites manufactured by Michelin which is branching out beyond its emblematic core product - tires.&nbsp;</strong></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1eu0fx000bu356t0jjzp782"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1eu0fx000bt356thbjq4ncp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"The tire, the ultimate composite"],"cursor":[0,false],"_id":[0,"cm1ahp0ue154b13k26i4vcbyl"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1g4xi7d080e13jx27z9cg97"]]],"imagePreviewFields":[0,{"cm1g4xi7d080e13jx27z9cg97":[0,{"top":[0,112],"left":[0,0],"width":[0,1920],"height":[0,846],"x":[0,50],"y":[0,51]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/VoRjIHEH_zI"],"title":[0,"Pioneering Life-Changing Composites"],"thumbnail":[0,"https://i.ytimg.com/vi/VoRjIHEH_zI/hqdefault.jpg"]}],"title":[0,"A pioneer in materials science for more than 130 years, Michelin aims to build a world-leading manufacturer of the composites that transform our daily lives..."],"_id":[0,"cm1ahp0uh154c13k25yqp8rn8"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1ahp0ga003i356x62g956e0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Building a world-leading manufacturer of composites"],"textarea":[0,{"content":[0,"<p>Michelin’s goal is to become the global leader in composites, serving fast growing markets in highly demanding fields such as mobility, construction, aeronautics, low-carbon power and healthcare. The Group is expanding into these markets by developing its existing activities combined with external growth.&nbsp;</p><p>&nbsp;</p><p><strong>Non-toxic adhesive resins, fibers for construction applications that are four times lighter than steel, revolutionary inflatable solutions</strong>... Michelin can count on its distinctive knowledge in materials science - bolstered by subsidiaries such as <a href=https://www.michelin.com/"https://www.resicare.com//" target=\"_blank\"><strong>ResiCare</strong></a><strong>, </strong><a href=https://www.michelin.com/"https://www.araneacomposite.com//" target=\"_blank\"><strong>AraNea</strong> </a>and <a href=https://www.michelin.com/"https://inflatable.michelin.com/en//" target=\"_blank\"><strong>Michelin Inflatable Solutions</strong></a> - to pave the way for disruptive innovations, in particular by leveraging its expertise in polymer composite solutions for high-potential applications beyond mobility.<span class=\"ds__note\"> </span>Thanks to<strong> </strong><a href=https://www.michelin.com/"https://www.solesis.com//" target=\"_blank\"><strong>Solesis</strong></a>, in which Michelin holds a stake with the investment firm Altaris, Michelin is now a player in the field of<strong> </strong>biocompatible materials for <strong>implants, regenerative medicine, and cell and gene therapy</strong>. The late-2022 acquisition of Polyzen has strengthened Solesis’ portfolio with a line of polymer films and coatings for medical applications.&nbsp;</p><p>In parallel, the Group is pursuing a strategy of merging and acquiring designed to leverage common and/or complementary knowhow. When Michelin acquired <strong>Fenner</strong>, the global leader in reinforced polymer technology in 2017, it was able to gain a foothold in new markets such as transportation, energy, agriculture, healthcare and manufacturing with<strong> conveyors </strong>(<a href=https://www.michelin.com/"https://fennerdunlopamericas.com//" target=\"_blank\">conveyors North</a> - <a href=https://www.michelin.com/"https://www.fenner.com.au//" target=\"_blank\">conveyors South</a>)<strong>, </strong><a href=https://www.michelin.com/"https://www.fenner.com//" target=\"_blank\"><strong>belting</strong></a><strong> and </strong><a href=https://www.michelin.com/"https://www.cdiproducts.com//" target=\"_blank\"><strong>seals</strong></a>.&nbsp;&nbsp;&nbsp;&nbsp;</p><p>In 2023, Michelin acquired <a href=https://www.michelin.com/"https://flexcompositegroup.com//" target=\"_blank\"><strong>Flex Composite Group</strong></a><strong> (FCG), </strong>the European leader in high-tech fabrics which owns the Angeloni, Orca by Pennel &amp; Flipo and Faitplast brands, thereby broadening its range of polymer composite solutions and gaining access to new cutting-edge markets such as marine, automotive (supercars, electric vehicles), sport and construction.&nbsp;&nbsp;</p><p>&nbsp;</p><h2><strong>A world-leading manufacturer of composites for an “all sustainable” world</strong>&nbsp;</h2><p>We have never faced so many new challenges in terms of technology, people and the environment. Tomorrow, Michelin intends for every object to be “all sustainable”, i.e. offer long-lasting performance, be socially responsible and be designed for minimum environmental impact across its entire lifecycle. This “<a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/" target=\"\">all sustainable” approach</a> underpins each and every one of Michelin’s actions and decisions.</p><p><strong>Composites offer infinite possibilities and are valuable technological drivers capable of reconciling operational excellence, energy efficiency and resource conservation.&nbsp;</strong></p><p>For example, composites are ideal in the aeronautics or automotive sectors where weight-saving is critical. Lighter than steel, they contribute to boosting energy efficiency and reducing CO<sub>2,</sub> emissions which are crucial to meet today’s environmental challenges. 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play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of composites primary default some of composites developed by michelin 1 1 1 1 1 1 1 1 1 1 1 1 primary default media magazine composites technology future decryption page 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marvels of technology that hold the key to the world of tomorrow because they are marvels of technology michelin is convinced that composites will continue to play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of 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Michelin’s leadership in connected tires: an explainer.</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1g8elcp1knw14maccjigl1c"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1g9ahk81ky614ma9acvbgly"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1g8kj4a005i356urz04gn9v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>There are estimated to be roughly 30 billion connected devices worldwide. CCTV cameras connected watches etc. - numerous fields of application for connected devices already exist and tires are no exception. Tires are, in fact, at the forefront of connected technology.</span></p><p><span>Connected tires are a fantastic technological driver for Michelin making it possible to exploit the tire’s full potential throughout its lifetime, making driving safer, enhancing the user experience, saving money and reducing the environmental impact while reconciling the economic, human and environmental impacts of mobility and assuming, of course, that there is a reliable source of data which can be correctly interpreted.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8mfw5005t356u7pzwjza6"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cm1g8puiq0081356uqneksx32"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Michel Vincentelli"],"jobTitle":[0,"Senior Vice President, Connected Solutions Business Line"],"textarea":[0,{"content":[0,"<p>« <span><em>A smart tire needs to be more than just connected.&nbsp; The quality of the collected data and the algorithms used play</em></span><a class=\"msocomanchor\" href=https://www.michelin.com/"#_msocom_2\"><span> </span></a><span><em>a crucial role. The tire is the only part of the vehicle in contact with the road so, when it is connected to a reliable, robust ecosystem, it can provide unique and essential data which is vital for safety, operating efficiency and a lower environmental footprint.</em></span></p><p><span><em>Connected tires will help Michelin achieve its all-sustainable goals more quickly and pave the way for new advances in mobility</em></span> »</p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"cm1ro32rc2a3a14ma4vus0maj"]]],"imageFields":[0,{"cm1ro32rc2a3a14ma4vus0maj":[0,{"top":[0,0],"left":[0,0],"width":[0,1400],"height":[0,2100],"x":[0,51],"y":[0,5]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g8qd1a008f356ubdnb9jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"How to make tires smarter ?"],"cursor":[0,false],"_id":[0,"c3x0cenj3lilw7i50xa2ku1s"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"xp2j0j0ukeqrcghx7t8yrzqt"]]],"imagePreviewFields":[0,{"xp2j0j0ukeqrcghx7t8yrzqt":[0,{"top":[0,264],"left":[0,0],"width":[0,2000],"height":[0,820],"x":[0,50],"y":[0,37]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/_PFSNNUNc-0"],"title":[0,"Drive smarter: Michelin's connected tires explained"],"thumbnail":[0,"https://i.ytimg.com/vi/_PFSNNUNc-0/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"czjlxm3e5wmjzcr7b7mtz21v"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"h4tzw6tx8wf3es3rxkuasks0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>How do connected tires work?</strong></span></h2><p><span>The smart tire leverages all the power of algorithms enabling pertinent data processing and analysis. So, how do you get a tire to talk? In order to communicate, tires need to be equipped with <strong>Tire Mounted Sensors (TMS)</strong>, these sensors are designed to collect tire data - inflation pressure and temperature - in real time. It is then converted into actionable information by means of algorithms then sent to the vehicle using Bluetooth® Low Energy (BLE) technology.</span></p><p><span>Michelin connected tires also boast an integrated Radio Frequency IDentification or <strong>RFID chip</strong>. This tamperproof electronic chip works as a tire identity card that contains a unique identifier which memorizes all the tire’s information - from cradle to grave - including the place of manufacture and materials. This data is particularly important for recycling end-of-life tires and reusing high-quality second-generation materials.</span></p><p><span>These two connectivity solutions provide information via an interface, helping users optimize the potential of their tires and/or activities.</span></p><p><span><strong>Another approach utilizes algorithms based on vehicle data.</strong> The algorithm is capable, for example, of evaluating tire wear or grip, or identifying a slow leak. This gives OEMs a panel of advanced functions encouraging them to adopt connected tires, which in turn fosters more sustainable mobility.</span></p><p><span>These two approaches are complementary and can be tailored to the needs of each customer.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahke1ky914ma7jja4oew"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8pfce007g356ufoqs022m"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Michelin is a stakeholder in the CIRPASS 2 project funded by the European Union to generalize information sharing and the use of the Tyre Digital Product Passport (DPP) to encourage recycling and contribute to the circular economy.</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g8vey2009z356ukgpglh0a"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Michelin, a key player in connected tires</strong></span></h2><p><span>Michelin can boast over a hundred years’ experience in tire physics and vehicle dynamics underpinned by an unparalleled culture of customer service. Over time, <strong>Michelin has acquired an in depth understanding of tire usage and vehicle behavior, ensuring thorough and pertinent interpretation of the collected data.</strong></span></p><p><span>This is enhanced by <strong>extensive expertise in cutting-edge algorithm design </strong>guaranteeing precise analysis of data to serve its customers. It is thanks to these </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/michelin-s-technological-leadership-is-built-on-solid-know-how/">distinctive know-hows</strong></span></a><span> that the Group has made a name for itself in connected mobility.</span></p><p><span>Moreover, <strong>Michelin also relies on </strong></span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/explore-motorsport/">motorsports as a real-world laboratory</strong></span></a><span><strong> to accelerate research, testing and industrial development of connected tires</strong>. For example, Michelin was able to capture a vast amount of data from the tire sensors in the vehicles used for the ABB FIA Formula E World Championships between 2019 and 2022.&nbsp; With more than 200,000 connected tires fitted to mass-produced vehicles as well as mining equipment and aircraft, Michelin’s expertise in connected technology has already proved its value in multiple applications.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkf1kya14ma6ome0lwk"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8wjam00b0356uob4zk8gt"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cm1g9ka8s006r356xyrsqyo3v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"200 000"],"title":[0,"Michelin fits connected tires to mass-produced vehicles - there are now more than 200,000 connected tires on the road."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"o75vzy78f79ppbpostcps75z"]]],"imageFields":[0,{"o75vzy78f79ppbpostcps75z":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cm1g9kx4u0071356xwgrfht5s"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"15"],"title":[0,"Michelin has over 15 years’ experience in connected tire technology"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g9lcul007b356xb25kqzph"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"contents":[1,[[0,{"_id":[0,"cm1g9009l00ih356uasnqrnou"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.text-block-list.contents"],"portraitView":[0,true],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>The first vehicles to benefit from Michelin connected technology were used in mining since 2007. Today’s mining vehicles are fitted with the fourth-generation <strong>Michelin Earthmover Management System, </strong>a powerful tire monitoring tool which is designed to cut maintenance costs, reduce vehicle downtime and boost operational security<strong>.</strong> Since 2021, Michelin has been fitting connected tires to Premium electric vehicles, alongside homologation projects that are ongoing with OEMs. The Group recently launched </span><a href=https://www.michelin.com/"https://www.michelin.com/en/publications/group/azul-selects-the-pressense-connected-tire-from-safran-and-michelin-to-equip-its-airbus-a320s-and-a321s-and-embraer-195-e12s-and-195-e2s/">the first connected aircraft tire in partnership with Safran</strong></span></a><span>; it is designed to simplify maintenance for the airlines. Connected truck tires are next in line!</span></p>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"cm1g9ahkl1kyb14ma8q8d7xmj"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g90rib00it356urvv1mzoi"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Connected tires: the next turning point in mobility?</strong></span></h2><p><span>Michelin patented its Radial technology in 1946. It went on to revolutionize the tire business, becoming the norm on all types of vehicles. Connected tires may well be the next revolution in mobility. <strong>Imagine a tire which is smart enough to tell you when it really needs to be changed, which helps optimize vehicle handling in real time and which also saves you petrol or battery life and is even traceable for simpler end-of-life recycling.</strong></span></p><p><span>The data collected from Michelin connected tires and algorithms opens up huge potential for new features, bringing added value for everyone - businesses and individual motorists alike. <strong>A safer drive, more efficient and productive fleets, greater environmental protection.</strong>.. For Michelin, connected tires with what they bring as benefits are a valuable solution to deal with new mobility challenges.</span></p><p></p><p></p><h2><span><strong>Connected tires, the center of Michelin’s “All-sustainable” approach</strong></span></h2><p><span>Michelin is convinced that the connected tire will help it achieve its goals faster, reconciling economic, human and environmental priorities by enhancing the efficiency, safety and sustainability of transport.</span></p><p><a href=https://www.michelin.com/"https://www.michelin.com/en/groupe/activites/services/connected-fleet/">Michelin Connected Fleet </strong></span></a><span>solutions already allow fleets to rationalize fuel consumption and cut downtime, but the Group intends to go further by leveraging data from connected tires and the algorithms used. By launching new functionalities on the market based on the state of wear of tires and their conditions of use (temperature, pressure, load, environment etc.), Michelin intends to continually create value for its customers by offering services such as predictive tire maintenance. Another argument in favor of connected tires: safety! The data from connected tires is used to ensure the right vehicle settings, guaranteeing a safer driving experience. Lastly, they make a significant contribution, environmentally speaking, by </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/planet/climate-action/">combating climate change</strong></span></a><span> and </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/entreprise/planet/natural-resources-preservation/">conserving natural resources</strong></span></a><span>.</span></p><p><span>Correct tire pressure combined with intelligent journey management translates into lower fuel consumption and fewer CO<sub>2</sub> emissions. It also provides an opportunity to reduce material consumption by optimizing tire wear and improving end-of-life tire recycling, thereby regenerating as much material as possible. Michelin is ever more invested in its quest for innovative solutions with a positive environmental impact so it is hardly surprising that it is striving to speed up connected tire development.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkn1kye14ma1ckohdlv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g98tq600ka356uelin3wqn"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"PREDICTIVE TIRE MAINTENANCE"],"cursor":[0,true],"_id":[0,"cm1g9ahkb1ky714ma98gbg1ar"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clp82khhb0hyr0tlf4xjx1bqp"]]],"imagePreviewFields":[0,{"clp82khhb0hyr0tlf4xjx1bqp":[0,{"top":[0,671],"left":[0,625],"width":[0,2000],"height":[0,900],"x":[0,44],"y":[0,38]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/W7e4Sl_aewM"],"title":[0,"Rouler plus longtemps grâce à la Maintenance Predictive des pneus"],"thumbnail":[0,"https://i.ytimg.com/vi/W7e4Sl_aewM/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"cm1g9ahke1ky814maabnigov2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1g8sj0v008y356u5bz1es5o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><span><strong>There is no doubt that connected tires will have a major impact on the transportation of people and goods. It is why Michelin is continuing to develop more and more connected services and is keen to make them easily available to all its customers. </strong></span></p><p><span><strong>Michelin already features among the leaders in connected tires thanks to its data-driven mindset and carefully honed algorithms, and will continue to explore all the possibilities data has to offer. When this expertise is combined with Michelin’s proven passion for innovation, curiosity and commitment to the planet, just imagine what the connected tires of the future might look like!</strong></span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ptft1jrk13k23fkq983n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g9pt1w00bz356xmczhd18s"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,true],"heading":[0,"READ 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Operators can use the real-time monitoring feature in their mobile app to adjust their processes.<strong> Data from all the Group’s factories can be collected in just 2 to 3 hours.</strong> Managers and energy experts on each site can access a range of comparative analyses on the factory, activity, workshop, or business unit levels, depending on their needs. They can then work together to identify potential avenues for improvement and take corrective actions based on reliable data verified and validated by AI algorithms. <strong>More than 10,000 meters have already been installed in more than 20 factories</strong>, with a goal of equipping all Group factories in 2026.</span></div>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"prgk6cepccse1gfycg3r6imm"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"kdq9x5tw6dmybe6o6ctg7cvm"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"k2f3o19g4qk9cvgtqkqfdcil"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"t4yojg57p96dsrybhjh85skr"]]],"mediaPropertiesFields":[0,{"t4yojg57p96dsrybhjh85skr":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"From best practice to standard..."],"content":[0,{"content":[0,"<p><span style=\"color: black\">Product Energy has already proven its worth, particularly in mix production workshops. The data collected has revealed energy consumption variations of up to 16% on equivalent machines. Reducing cylinder speeds by 10% can generate 10% energy savings without impacting production speed or quality. 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for good grip particularly on electric vehicles which often have instant torque predictive maintenance enables real time monitoring of tire status which helps maintain the right pressure and improve grip on the road well maintained tires also have lower rolling resistance which helps increase electric vehicles range predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments focus our disruptive products nos offres détaillées youtube video lo9nucsvey4 michelin smartwear michelin started work on developing the smartwear algorithm over a decade ago michelin smartwear is a proven solution for tire wear monitoring and end of life prediction michelin smartwear uses real time data from the vehicle s sensors so it doesn t require any dedicated tire mounted sensors its objective is to predict when the tire will reach the end of its life even with irregular wear it works like a physical gage whenever the vehicle is in motion the algorithm 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Michelin's rigorous interpretation of that data and its expertise in creating cutting-edge algorithms enable it to offer precise and relevant analyses for its customers’ benefit. As input for those algorithms, Michelin prioritizes data that is already available in the vehicle. When necessary, the Group also offers tire-mounted sensors that provide access to advanced features and precise tire identification.\nThanks to our knowledge of tires, our precise, reliable, and easy-to-deploy solutions can be used with any brand.\nEven more important is having the flexibility to integrate the software into different vehicle architectures and offer a turnkey solution for car manufacturers. \nThe challenge for our engineering teams is developing solutions that aren’t just precise but that can also accommodate all types and brands of tires and all the use cases on the market, with or without tire-mounted or in-vehicle sensors and without using any personal data. To develop our solutions, we rely not only on the expertise of over 50 dedicated engineers but also on trusted partners. \nWear, pressure, load, rolling resistance, grip\nTwo predictive maintenance solutions are central to Michelin’s offer: tire wear monitoring and end-of-life prediction and pressure monitoring with slow leak detection and critical threshold estimation.\nMichelin is progressively expanding its connected solutions to additional areas, beyond wear and pressure. Its solutions have covered vehicle load measurement since 2025 and will be adding tire rolling resistance and grip estimation to detect hydroplaning risks in the future. \nMichelin, a preferred partner for electric vehicles\nBattery weight, high torque, regenerative braking, range, low noise level — the need to factor in all these specific electric vehicle characteristics means that consumers and automotive manufacturers are increasingly focusing on tires. While the longevity and energy efficiency of MICHELIN tires are key to dealing with the impact of increased vehicle weights, MICHELIN's predictive maintenance solutions are also valuable assets for electric vehicle performance. Optimal tire pressure is essential for good grip, particularly on electric vehicles, which often have instant torque. Predictive maintenance enables real-time monitoring of tire status, which helps maintain the right pressure and improve grip on the road. Well-maintained tires also have lower rolling resistance, which helps increase electric vehicles’ range. Predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments. \nMICHELIN SmartWear\nMichelin started work on developing the SmartWear algorithm over a decade ago. MICHELIN SmartWear is a proven solution for tire wear monitoring and end-of-life prediction. MICHELIN SmartWear uses real-time data from the vehicle’s sensors, so it doesn't require any dedicated tire-mounted sensors. Its objective is to predict when the tire will reach the end of its life, even with irregular wear. It works like a physical gage: whenever the vehicle is in motion, the algorithm calculates an estimate of the tires’ tread depth based on real-time signals from the vehicle. That means you have continuous monitoring of your tires’ wear level. MICHELIN SmartWear is designed for easy integration into a manufacturer environment. It can be partly vehicle-based and partly cloud-based or entirely vehicle-based, in compliance with automotive standards.  For example, MICHELIN SmartWear is already integrated into the QNX® Cabin platform. \nMICHELIN SmartLeak  \nWhen it comes to punctures and pressure loss, our MICHELIN SmartLeak algorithm detects slow leaks early and can predict when they will become critical thanks to data from the TPMS. Is it a question of minutes (fast leak), hours, or days? We can then recommend locations to repair or reinflate the tire. That gives drivers greater peace of mind. Our solution offers significant advantages over the existing TPMS systems on the market, which only alert drivers once the tire pressure is abnormal. \nTire ID\nThanks to the MICHELIN sensor, the vehicle can always identify its tires. That connectivity offers car manufacturers a range of possibilities to improve the driving experience by leveraging our tires’ full performance potential. What if your car could make your ride more comfortable depending on the tires mounted on it, by automatically adjusting its suspension?  \n\n\n \nMichelin and Brembo to improve braking Brembo, the global leader in high-performance braking system design, development, and production, and Michelin have signed an agreement to revolutionize vehicle performance and offer drivers unrivaled levels of safety and comfort. This partnership combines the two companies’ areas of expertise: excellence in braking systems, vehicle modeling, and artificial intelligence for Brembo and tire modeling and algorithm development for Michelin. This innovation is based on a continuous real-time data exchange between Brembo's revolutionary SENSIFY® braking system and the grip data transmitted by Michelin's connected solutions. This unique tire data has enabled the engineers on the project to develop an exceptionally precise braking system. \nMichelin and QNX® Cabin for Plug and Play integration\nMichelin teamed up with BlackBerry to integrate MICHELIN SmartWear into vehicles. QNX® Cabin provides with a cutting-edge in-vehicle software platform connected to the cloud which helps automotive manufacturers and their partners deploy new applications in vehicles. QNX® Cabin makes that possible by providing secure, standardized access to vehicle data. Its benefits include shorter development times and optimized data processing thanks to in-vehicle processing and easier cloud access."],"imageIds":[1,[[0,"nc40mvjgze97mnsdpdway151"]]],"imageFields":[0,{"nc40mvjgze97mnsdpdway151":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/michelin-innovative-connected-solutions"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"],[0,"clpttv01z1vqk0tmv532b2849"],[0,"clnkgn9pd0uyf0tih4n0d5n96"],[0,"clfl3z9tc00040imx91ad4aaj"]]],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-innovative-connected-solutions"],"_children":[1,[]]}],[0,{"_id":[0,"vzyn9c7o022ofvpl4vzwqyc7:en:published"],"aposDocId":[0,"vzyn9c7o022ofvpl4vzwqyc7"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2025-03-11T09:15:01.708Z"],"slug":[0,"/media/magazine/player-circular-revolution"],"title":[0,"Michelin: an active player in the circular revolution"],"intro":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">How to integrate 40% renewable and recycled materials in its tires by 2030 and 100% by 2050 by promoting the emergence of new circular value chains? Explanations.</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"ks6oi9edfmksqv5f9jqz7w1t"],"items":[1,[[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"x8vsffuuav9qqbqlynpsdd0m"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Fabien Gaboriaud"],"jobTitle":[0,"Senior Vice President, Solutions for Circular Materials at Michelin"],"textarea":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">At Michelin, we explore and support emerging circular value chains. 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That will mean tackling immense human, technological, economic, environmental, and social challenges.</span></p><p></p><p><span style=\"color: rgb(0, 0, 0)\">Michelin does have a number of strengths that will help it do just that, including </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/innovation/">Michelin continues to use motorsports as an arena to test and accelerate innovative technologies</strong></a>. Beyond trophies, auto racing enables the Group to enhance its technological leadership for the benefit of the environment.</p><p>Did you know that the rear tires for MotoE (the electric motorcycle world championship), which can handle speeds of over 250 kph, also incorporate more than 50% renewable and recycled raw materials sourced from orange peel, pine resin, and used tires? 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In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO<sub>2</sub> emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.</p><p><em>*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and </em>CO<sub>2</sub><em> Emissions Linked to the Early Replacement of Automobile Tires.</em></p><p>Michelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO<sub>2</sub> emissions savings. 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Michelin uses AoTech's dynamic platform to test its racing tires in virtual form, ahead of their actual production and on-track testing. Real-life drivers spend hours on simulators to provide their feedback on Michelin's virtual tires.</span></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}]]],"imageIds":[1,[[0,"cln0ltif24p050tls4in328yq"]]],"imageFields":[0,{"cln0ltif24p050tls4in328yq":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cln0lruin040h3b6dgp4fdefw"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.focus"],"heading":[0,"TameTire"],"sections":[1,[[0,{"_id":[0,"cln0luim005ty3b6dessqc5q6"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><span>Michelin Motorsport conceived Tame Tire in the Noughties, at the time of its involvement in Formula 1. 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explore 1 we race for change video racing against the clock for the environment 6u0y9t2d qa 16x9 rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay trkh0sc3qm0 16x9 image motorsport a laboratory of extremes image bk0i8vjzeju 16x9 from track to street replay change we race for change we race for change 6u0y9t2d qa 16x9 matthieu bonardel director michelin motorsport fia formula e missionh24 motoe porsche gt4 eperformance we race for change last performance made to last des performances faites pour durer image ipekl c7izy 16x9 des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés jean michel bellard tire designer michelin motorsport image xpd1jmajckg 16x9 image michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation matthieu le gars hypercar tire designer michelin jérémie riquier performance analyst michelin motorsport canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced 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motorsport in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility media magazine explore motorsport motorsport explore motorsport michelin explore 1 we race for change video in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility today more than ever it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation while the sport itself is undergoing profound changes racing against the clock for the environment 6u0y9t2d qa 16x9 in the course of its century plus history michelin has collected an enviable collection of silverware with more than 1 200 victories in major events across a wide spectrum of disciplines and conditions circuit racing rallying deserts snow and ice etc having demonstrated the quality of its tires in world class motorsport the company is today focusing the clout of its research resources on innovating in favor of the environment rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay michelin can look back at a proud record of more than 100 formula 1 grand prix victories plus five times that number in topflight motorcycle racing 500cc motogptm more than 300 more in world class rallying and hundreds in endurance racing including every le mans 24 hours win since 1998 while forging this unrivaled record michelin has been active in many of motorsport history s most memorable moments thanks to its instinct for innovation unique expertise quest for excellence passion and game changing ideas trkh0sc3qm0 16x9 image 1906 michelin s first major motor racing success prior to the first ever grand prix automobile de france in 1906 near le mans michelin patented a removable rim that was the envy of its day it meant tires could be changed in four minutes or less compared with a good quarter of an hour in the case of a conventional assembly after two days of intense grueling action the grand prix was won by hungary s ferenc szisz in a renault ak on michelin tires and removable rims motorsport a laboratory of extremes image history s first le mans 24 hours won by michelin organized in may 1923 the inaugural le mans 24 hours originally known as the grand prix d endurance coupe rudge whitworth saw andré lagache rené léonard and raoul bachmann christian dauvergne claim an assertive one two finish in their michelin le confort equipped chenard et walckers after more than 2 000 kilometers of non stop racing from the outset the uncompromising french race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions in 1967 michelin introduced radial sicks tires to le mans fitted to an alpine a210 prototype these pattern less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high performance materials they featured bk0i8vjzeju 16x9 from track to street michelin radial slicks played a part in winning the inaugural world rally championship title in 1973 the following season the technology was also seen in grand prix motorcycle racing in 1978 it won formula 1 s brazilian grand prix with ferrari in addition to coming first at the le mans 24 hours with renault alpine a year later ferrari and michelin x technology secured the formula 1 world crown motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck motorcycle agricultural vehicle civil engineering vehicle and aviation industries etc michelin s emphasis on innovation harvested further success and titles in formula 1 with ferrari renault bmw mclaren at the same time the french tire manufacturer dominated its rivals in grand prix motorcycle racing in association with suzuki honda and yamaha it triumphed in world class rallying too with lancia toyota and audi which established four wheel drive as the norm michelin was equally successful in endurance racing alongside the likes of mercedes and peugeot and took every vehicle category win on the paris dakar rally many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires replay change we race for change we race for change we do not race for glory but for change» michelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today it ranges from experimenting with renewable and recycled raw materials to implementing new increasingly environmentally respectful processes while working closely with vehicle manufacturers as they tackle the ecological transition in addition to its pursuit of victory michelin sees motorsport as a real ally in the race against time to protect the environment 6u0y9t2d qa 16x9 motorsport enables us to acquire the sort of specific knowledge that only competition can bring working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable increasingly decarbonized mobility matthieu bonardel director michelin motorsport over the past decade michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all sustainable plan fia formula e missionh24 motoe porsche gt4 eperformance acutely aware that sustainability requires a combination of longevity and performance michelin is involved in various forms of topflight motorsport on two and four wheels where technological excellence is making a real contribution to the sustainable mobility cause the list of series includes the motoe and fia world endurance championships where the resilience and durability of michelin s tires are put to an extreme test fitted to demanding sophisticated bikes and cars in the hands of exacting riders and drivers the knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand s everyday tires we race for change last performance made to last des performances faites pour durer lasting performance in environmental terms the chief quality of any product is arguably its ability to last in europe alone michelin estimates that 128 million tires and 6 6 million tonnes of co2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar minimum groove depth 1 6mm conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of michelin s dna source in house calculations carried out at the ladoux technology center near clermont ferrand france published in a technical paper dated september 27 2016 entitled raw materials fuel consumption and co2 emissions linked to the early replacement of automobile tires michelin has always believed that designing longer lasting tires results in fewer tires having to be produced this in turn equates to substantial raw material energy and associated co2 emissions savings in the worlds of racing and road tires alike conceiving products that deliver high performance across their lifespan means having to replace them less frequently michelin is consequently committed to developing tires for cars bicycles motorbikes trucks airplanes etc that perform safely throughout their working life image since the early days of its involvement in racing michelin has carved out a solid reputation on long challenging long events like the paris brest paris bicycle race gordon bennett cup le mans 24 hours and paris dakar rally now known simply as the dakar in the past 10 years michelin equipped le mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires at average speeds of some 240kph that s equivalent to the distance of more than two formula 1 grands prix ipekl c7izy 16x9 fewer racing tires michelin has long backed reducing the number of tires employed in motorsport in the noughties it campaigned to cap the quantities competitors could use at rounds of the world rally championship in formula e successive generations of its bespoke tire for the all electric racing series allowed tire allocations per race to be cut by 25 percent meanwhile the introduction of maximum tire allowances for rounds of the fia wec and imsa endurance racing championships has forced teams to run multi stint strategies des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés making tires completely sustainable by 2050 is clearly one of the most ambitious challenges michelin has set itself since its invention of radial technology michelin motorsport s engineers chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm s racing tires this multi faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before we notably discovered that it was possible to extract silica from rice husk by means of a specific process silica increases the resilience of tire treads while reducing their rolling resistance since 2023 rice husk is an ingredient we use to make the tires raced by today s sophisticated hypercar prototypes at le mans jean michel bellard tire designer michelin motorsport image did you know that michelin s rear motoetm tire incorporates more than 50 percent renewable and recycled raw materials including orange peel pine resin and scrap tires it is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph the proportion of renewable recycled raw materials that go into the 2023 michelin pilot sport slicks raced by endurance racing s hypercar prototypes is as high as 30 percent and 45 percent in the case of rain tires meanwhile greengt s missionh24 fuel cell hydrogen endurance racing prototype completed a parade lap of the 13 6 kilometer le mans circuit ahead of the 2022 le mans 24 mans on michelin tires that contained 53 percent renewable and recycled raw materials by 2023 the proportion had reached 63 percent xpd1jmajckg 16x9 image michelin motorsport is currently at an advanced stage with regard to research into mass production applications and achieved significant time savings during the development of the first road approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively these figures were notably made possible thanks to the materials and supplier reference classification work carried out by michelin motorsport the technologies involved will benefit all michelin tires by 2025 michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation when starting from a clean sheet of paper you begin by studying the technical regulations and brief this initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to we then analyze these findings and simulate the forces exerted using mathematical modeling this enables us to modify the construction and materials employed before evaluating different configurations in virtual form the actual conception phase for a new racing tire takes around a month on the computer matthieu le gars hypercar tire designer michelin after the conception phase we analyze the forces involved along with the tire s movements and characteristics the data provided by the design team is applied to a modelized tire known as tame tire then tested and evaluated on a simulator this is driven by one of the car s future drivers at a variety of simulated racetracks depending on what we want to test the construction or the compound for example we have an optimal correlation between the track and the simulator which is what enables us to carry out such coherent development work virtually the approach saves not only time and money but also co2 emissions jérémie riquier performance analyst michelin motorsport from the virtual development phase to track testing the virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as record ahead of its first physical track run at the ladoux technology center near clermont ferrand france this extraordinary machine enables tires to be tested statically and dynamically as if they were lapping a real circuit record takes the form of a three meter diameter cylinder inside which a mechanical arm presses the tire against the asphalt lined wall it is capable of replicating different slip and camber angles at speeds of up to 350kph the variety of running conditions it can reproduce including wet weather makes it possible to ensure that tires are perfectly safe before their first track run tools such as these enable michelin to simulate tire behavior in extreme conditions making it possible to select only the most satisfactory specifications to actually produce and test going forward benefits of the process include fewer tires to produce fewer test sessions to organize and fewer co2 emissions although initially conceived for motorsport purposes record is today used widely in the development of road tires canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility"],"searchSummary":[0,"\nIn addition to scoring more than 1,200 major victories in association with many of racing and rallying's biggest players, Michelin Motorsport has a long tradition of contributing to enhanced mobility. Today, more than ever, it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation, while the sport itself is undergoing profound changes. \nIn the course of its century-plus history, Michelin has collected an enviable collection of silverware, with more than 1,200 victories in major events across a wide spectrum of disciplines and conditions (circuit racing, rallying, deserts, snow and ice, etc.). Having demonstrated the quality of its tires in world-class motorsport, the company is today focusing the clout of its research resources on innovating in favor of the environment.  \nMichelin can look back at a proud record of more than 100 Formula 1 grand prix victories, plus five times that number in topflight motorcycle racing (500cc / MotoGPTM), more than 300 more in world-class rallying and hundreds in endurance racing, including every Le Mans 24 Hours win since 1998. While forging this unrivaled record, Michelin has been active in many of motorsport history's most memorable moments thanks to its instinct for innovation, unique expertise, quest for excellence, passion and game-changing ideas. \n1906: Michelin's first major motor racing success!\nPrior to the first-ever Grand Prix Automobile de France in 1906, near Le Mans, Michelin patented a removable rim that was the envy of its day. It meant tires could be changed in four minutes or less, compared with a good quarter-of-an-hour in the case of a conventional assembly. After two days of intense, grueling action, the grand prix was won by Hungary's Ferenc Szisz in a Renault AK on Michelin tires... and removable rims.\n \nHistory's first Le Mans 24 Hours won by Michelin\nOrganized in May 1923, the inaugural Le Mans 24 Hours (originally known as the Grand Prix d’Endurance-Coupe Rudge Whitworth) saw André Lagache/René Léonard and Raoul Bachmann/Christian Dauvergne claim an assertive one-two finish in their Michelin Le Confort-equipped Chenard et Walckers after more than 2,000 kilometers of non-stop racing.\n \nFrom the outset, the uncompromising French race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions. In 1967, Michelin introduced radial sicks tires to Le Mans, fitted to an Alpine A210 prototype. These pattern-less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high-performance materials they featured. \nMichelin radial slicks played a part in winning the inaugural World Rally Championship title, in 1973. The following season, the technology was also seen in grand prix motorcycle racing. In 1978, it won Formula 1's Brazilian Grand Prix with Ferrari, in addition to coming first at the Le Mans 24 Hours with Renault-Alpine. A year later, Ferrari and Michelin X technology secured the Formula 1 world crown. Motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck, motorcycle, agricultural vehicle, civil-engineering vehicle and aviation industries, etc.\nMichelin's emphasis on innovation harvested further success and titles in Formula 1 with Ferrari, Renault, BMW, McLaren. At the same time, the French tire manufacturer dominated its rivals in grand prix motorcycle racing in association with Suzuki, Honda and Yamaha. It triumphed in world-class rallying, too, with Lancia, Toyota and Audi, which established four-wheel drive as the norm. Michelin was equally successful in endurance racing alongside the likes of Mercedes and Peugeot, and took every vehicle-category win on the Paris-Dakar Rally. Many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires. \n« We do not race for glory, but for change».\nMichelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today. It ranges from experimenting with renewable and recycled raw materials, to implementing new, increasingly environmentally-respectful processes, while working closely with vehicle manufacturers as they tackle the ecological transition… In addition to its pursuit of victory, Michelin sees motorsport as a real ally in the race against time to protect the environment. \nMotorsport enables us to acquire the sort of specific knowledge that only competition can bring, working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable, increasingly decarbonized mobility \nOver the past decade, Michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all-sustainable plan. \nAcutely aware that sustainability requires a combination of longevity and performance, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the MotoE™ and FIA World Endurance Championships, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. The knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand's everyday tires. \nLasting performance! In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.\n*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and CO2 Emissions Linked to the Early Replacement of Automobile Tires.\nMichelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO2 emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. Michelin is consequently committed to developing tires for cars, bicycles, motorbikes, trucks, airplanes, etc. that perform safely throughout their working life. \n \nSince the early days of its involvement in racing, Michelin has carved out a solid reputation on long, challenging long events like the Paris-Brest-Paris bicycle race, Gordon Bennett Cup, Le Mans 24 Hours and Paris-Dakar Rally (now known simply as the Dakar). In the past 10 years, Michelin-equipped Le Mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires, at average speeds of some 240kph. That's equivalent to the distance of more than two Formula 1 grands prix! \nFewer racing tires! Michelin has long backed reducing the number of tires employed in motorsport. In the Noughties, it campaigned to cap the quantities competitors could use at rounds of the World Rally Championship. In Formula E, successive generations of its bespoke tire for the all-electric racing series allowed tire allocations per race to be cut by 25 percent. Meanwhile, the introduction of maximum tire allowances for rounds of the FIA WEC and IMSA endurance-racing championships has forced teams to run multi-stint strategies... \nMaking tires completely sustainable by 2050 is clearly one of the most ambitious challenges Michelin has set itself since its invention of radial technology. Michelin Motorsport's engineers, chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm's racing tires. This multi-faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before. \nWe notably discovered that it was possible to extract silica from rice husk by means of a specific process. Silica increases the resilience of tire treads while reducing their rolling resistance. Since 2023, rice husk is an ingredient we use to make the tires raced by today's sophisticated Hypercar prototypes at Le Mans \nDid you know that Michelin's rear MotoETM tire incorporates more than 50 percent renewable and recycled raw materials, including orange peel, pine resin and scrap tires? It is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph! The proportion of renewable/recycled raw materials that go into the 2023 MICHELIN Pilot Sport slicks raced by endurance racing's Hypercar prototypes is as high as 30 percent, and 45 percent in the case of rain tires. Meanwhile, GreenGT's MissionH24 fuel-cell hydrogen endurance-racing prototype completed a parade lap of the 13.6-kilometer Le Mans circuit ahead of the 2022 Le Mans 24 Mans on Michelin tires that contained 53 percent renewable and recycled raw materials. By 2023, the proportion had reached 63 percent! \nMichelin Motorsport is currently at an advanced stage with regard to research into mass-production applications and achieved significant time-savings during the development of the first road-approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively. These figures were notably made possible thanks to the materials and supplier-reference classification work carried out by Michelin Motorsport. The technologies involved will benefit all Michelin tires by 2025. \nWhen starting from a clean sheet of paper, you begin by studying the technical regulations and brief. This initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to. We then analyze these findings and simulate the forces exerted using mathematical modeling. This enables us to modify the construction and materials employed before evaluating different configurations in virtual form. The actual conception phase for a new racing tire takes around a month on the computer \nAfter the conception phase, we analyze the forces involved, along with the tire's movements and characteristics. The data provided by the design team is applied to a modelized tire known as Tame Tire, then tested and evaluated on a simulator. This is 'driven' by one of the car's future drivers at a variety of simulated racetracks, depending on what we want to test - the construction or the compound, for example. We have an optimal correlation between the track and the simulator, which is what enables us to carry out such coherent development work virtually. The approach saves not only time and money, but also CO2 emissions. \nFrom the virtual development phase to track-testing\nThe virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as Record ahead of its first physical track run at the Ladoux Technology Center near Clermont-Ferrand, France. This extraordinary machine enables tires to be tested statically and dynamically, as if they were lapping a real circuit. \nRecord takes the form of a three-meter-diameter cylinder inside which a mechanical arm presses the tire against the asphalt-lined wall. It is capable of replicating different slip and camber angles at speeds of up to 350kph. The variety of running conditions it can reproduce - including wet weather – makes it possible to ensure that tires are perfectly safe before their first track run.\nTools such as these enable Michelin to simulate tire behavior in extreme conditions, making it possible to select only the most satisfactory specifications to actually produce and test going forward. Benefits of the process include fewer tires to produce, fewer test sessions to organize and fewer CO2 emissions. Although initially conceived for motorsport purposes, Record is today used widely in the development of road tires."],"imageIds":[1,[[0,"clmywx0k63ls00tlsegp006z4"]]],"imageFields":[0,{"clmudf16412i80tmuawahcf40":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}],"clmywx0k63ls00tlsegp006z4":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/explore-motorsport"]]],"relatedReverseIds":[1,[[0,"clv2e96tr101314p241c4a5y4"],[0,"clycxgq052n0g15rsbd1w2f4c"],[0,"clj78qapq5zkh0tqb8q3dg59n"],[0,"bso3t2xy57bpumoft9dfr24o"],[0,"clpttv01z1vqk0tmv532b2849"],[0,"clj4esb3549td0unaa6iubr90"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine 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reference for travelers since 1900"],"content":[0,{"_id":[0,"clpjkhh8w001m356crfoq927x"],"items":[1,[[0,{"youtubeID":[0,"xWfgpNX1pq8"],"fullWidth":[0,true],"ratio":[0,"16x9"],"videoControls":[0,true],"anchorId":[0,""],"_id":[0,"clq0qs7hv012b356cp3iuqxk8"],"metaType":[0,"widget"],"type":[0,"explore-yt-video"],"aposPlaceholder":[0,false]}],[0,{"text":[0,{"_id":[0,"clps6tt5c00j3356cihcl6avy"],"items":[1,[[0,{"_id":[0,"clq0qqwzy011q356chunp871s"],"metaType":[0,"widget"],"type":[0,"@apostrophecms/rich-text"],"aposPlaceholder":[0,false],"content":[0,"<p>Established by the Michelin brothers in 1900, the MICHELIN Guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road. In order to offer higher quality restaurant and hotel recommendations, in 1933 the famous ‘inspector’ profession was created. Anonymity, independence, expertise and curiosity are an integral part of the inspectors’ DNA.</p><p>Renowned for its methodology, the MICHELIN Guide has expanded worldwide, with more than 40 destinations.<br>Always seeking the exceptional, hotels are selected to guarantee unforgettable experiences. The MICHELIN Key now distinguishes establishments in which the MICHELIN Guide selection teams stay anonymously. The MICHELIN Guide spotlights eateries which place an onus on local gastronomy, awarded with a Bib Gourmand, one, two or three MICHELIN Stars, or a MICHELIN Green Star. We wish to recognize the work of talented professionals, who are as committed as they are enthusiastic, and who often remain hidden from view.</p>"],"permalinkIds":[1,[]],"imageIds":[1,[]]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"text"],"type":[0,"area"],"label":[0,"Paragraph"],"options":[0,{"widgets":[0,{"@apostrophecms/rich-text":[0,{"toolbar":[1,[[0,"styles"],[0,"|"],[0,"bold"],[0,"italic"],[0,"strike"],[0,"|"],[0,"link"],[0,"bulletList"],[0,"orderedList"],[0,"blockquote"],[0,"superscript"],[0,"subscript"]]],"styles":[1,[[0,{"tag":[0,"p"],"label":[0,"Paragraph (P)"]}]]]}]}],"max":[0,1]}],"group":[0,{"name":[0,"ungrouped"],"label":[0,"apostrophe:ungrouped"]}],"moduleName":[0,"explore-paragraph-widget"],"_id":[0,"dc13165c10d4da54dd29976618685369"]}],"options":[0,{"widgets":[0,{"@apostrophecms/rich-text":[0,{"toolbar":[1,[[0,"styles"],[0,"|"],[0,"bold"],[0,"italic"],[0,"strike"],[0,"|"],[0,"link"],[0,"bulletList"],[0,"orderedList"],[0,"blockquote"],[0,"superscript"],[0,"subscript"]]],"styles":[1,[[0,{"tag":[0,"p"],"label":[0,"Paragraph (P)"]}]]]}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/rich-text"],"icon":[0,"format-text-icon"],"label":[0,"apostrophe:richText"]}]]]}],"anchorId":[0,""],"_id":[0,"clps6twxa00jp356cab6zmhan"],"metaType":[0,"widget"],"type":[0,"explore-paragraph"],"aposPlaceholder":[0,false]}],[0,{"youtubeID":[0,"3RuObIgBJr0"],"fullWidth":[0,false],"ratio":[0,"16x9"],"videoControls":[0,true],"anchorId":[0,""],"_id":[0,"clq0r53hy06dg356c29sk3bnq"],"metaType":[0,"widget"],"type":[0,"explore-yt-video"],"aposPlaceholder":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"content"],"type":[0,"area"],"options":[0,{"widgets":[0,{"explore-yt-video":[0,{"withContentWrapper":[0,true]}],"explore-paragraph":[0,{"withContentWrapper":[0,true]}]}]}],"group":[0,{"name":[0,"ungrouped"],"label":[0,"apostrophe:ungrouped"]}],"moduleName":[0,"explore-three-images-intro-widget"],"label":[0,"Content"],"_id":[0,"5a1140dfde308c1cf0e557856fb72535"]}],"options":[0,{"widgets":[0,{"explore-yt-video":[0,{"withContentWrapper":[0,true]}],"explore-paragraph":[0,{"withContentWrapper":[0,true]}]}]}],"choices":[1,[[0,{"name":[0,"explore-yt-video"],"icon":[0,"sign-text-icon"],"label":[0,"Explore Youtube Video"]}],[0,{"name":[0,"explore-paragraph"],"icon":[0,"sign-text-icon"],"label":[0,"Explore Paragraph"]}]]]}],"anchorId":[0,""],"_id":[0,"clpjkjxd7009a356ce8wkoae2"],"metaType":[0,"widget"],"type":[0,"explore-three-images-intro"],"aposPlaceholder":[0,false]}],[0,{"backgroundtext":[0,"Inspectors"],"intro":[0,{"_id":[0,"clrq69s4f058m356gm671e5tz"],"items":[1,[[0,{"heading":[0,"Inspectors"],"anchorId":[0,""],"_id":[0,"clrq69s4f058n356guxdgk91g"],"metaType":[0,"widget"],"type":[0,"explore-part-heading"],"aposPlaceholder":[0,false]}],[0,{"text":[0,{"_id":[0,"clrq69s4f058p356gks0i6k4n"],"items":[1,[[0,{"_id":[0,"clrq69s4f058q356g0umlrn5n"],"metaType":[0,"widget"],"type":[0,"@apostrophecms/rich-text"],"aposPlaceholder":[0,false],"content":[0,"<p>Their independence and anonymity are often the subject of speculation. The MICHELIN Guide Inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide. Boasting unstoppable curiosity and unique expertise, they travel the world searching for the extraordinary.&nbsp;</p><p>Above all else they are passionate individuals, capable of grasping the immense diversity of the global culinary landscapes. Flavor explorers, they assess restaurants according to 5 universal criteria: the quality of ingredients, the mastery of culinary techniques, the harmony of flavors, the chef’s personality conveyed in dishes and consistency across different visits.&nbsp;</p><p>They dress as regular customers, use an alias to book a table and order and pay their own bill, in order to ensure an objective experience. An inspector is, above all, a professional with over a decade’s worth of experience and expert knowledge about global gastronomy. 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michelin guide explore with passion with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans media magazine explore guide michelin guide rouge the michelin guide explore with passion michelin explore 2 the michelin guide explore with passion video with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans committed to offering high quality hotel and restaurant recommendations it provides exceptional experiences worldwide a reference for travelers since 1900 xwfgpnx1pq8 16x9 established by the michelin brothers in 1900 the michelin guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road in order to offer higher quality restaurant and hotel recommendations in 1933 the famous inspector profession was created anonymity independence expertise and curiosity are an integral part of the inspectors dna renowned for its methodology the michelin guide has expanded worldwide with more than 40 destinations always seeking the exceptional hotels are selected to guarantee unforgettable experiences the michelin key now distinguishes establishments in which the michelin guide selection teams stay anonymously the michelin guide spotlights eateries which place an onus on local gastronomy awarded with a bib gourmand one two or three michelin stars or a michelin green star we wish to recognize the work of talented professionals who are as committed as they are enthusiastic and who often remain hidden from view 3ruobigbjr0 16x9 inspectors inspectors their independence and anonymity are often the subject of speculation the michelin guide inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide boasting unstoppable curiosity and unique expertise they travel the world searching for the extraordinary above all else they are passionate individuals capable of grasping the immense diversity of the global culinary landscapes flavor explorers they assess restaurants according to 5 universal criteria the quality of ingredients the mastery of culinary techniques the harmony of flavors the chef s personality conveyed in dishes and consistency across different visits they dress as regular customers use an alias to book a table and order and pay their own bill in order to ensure an objective experience an inspector is above all a professional with over a decade s worth of experience and expert knowledge about global gastronomy world cuisine has no secrets for their well honed palate xi1bhknxb 4 16x9 in a nutshell inspectors are extremely curious inveterate gourmets and gastronomy lovers they are individuals who are driven by the same passion who work to keep the guide s annual selections up to date with their unique methodology they ensure that an accolade has the same value in tokyo san francisco and paris a word from our inspectors we try to understand the lifestyle of inhabitants in order to grasp their tastes and culinary traditions this enables us to make good recommendations a good dish should leave a lasting impression when the chef adds a touch of uniqueness the dish is enhanced it is this kind of personal distinction that can turn a very good dish into a memorable one when dishes are presented they should resound with diners while leaving room for their imagination hotels restaurants live the extraordinary since its creation the michelin guide has envisaged restaurants as destinations in their own right special places where people go to share unforgettable experiences we have decided to extend this specialized and passionate approach to hospitality in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide japanese ryokans parisian palaces and peruvian haciendas the promise of something unique and exceptional is part of the michelin guide s dna and extends to its hotel offering this independent selection is the result of up to date know how and consciously adopted bias which places an onus on uniqueness and the character of hotels as well as the level of comfort and service they offer aaa youtube video ftopxw zxc8 michelin s expertise is expanding to offer travelers a comprehensive experience the michelin key is becoming one of the guide s major accolades showcasing excellence in hospitality after 4 years of preparatory work more than 5 000 hotels can be booked via our digital tools in some 120 countries it is a chance for travel fans to share an unforgettable experience the selection sheds light on the boldest hotels based on five criteria the contribution to the local experience architectural excellence and interior design quality and regularity of service singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid the guide s experts are already searching for gems to offer you a memorable stay from restaurant expertise to curating extraordinary hotels 4ffm6iirwii 16x9 image our selections on our innovative platforms with the very best in terms of booking and support services planning a stay a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant available free of charge and worldwide on the michelin guide website and mobile app the hotel selection is continually updated by our experts durable the michelin guide a sustainable gastronomy player inspired by the michelin group s strong ambitions in terms of sustainability the michelin guide is committed to promoting the gastronomy players of tomorrow by keeping an eye on restaurant professionals and their sensitivity to current environmental challenges the michelin guide hopes to shine a light on this commitment image promoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the guide s most important tasks chefs worldwide are pooling their talent and are proposing new and more responsible ways of perceiving gastronomy they are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices in 2020 the michelin guide added the michelin green star to its list of distinctions the green star promotes committed restaurants who implement concrete steps to foster environmental awareness the guide is lending its expertise to identify these creative minds who care about sustainable cuisine the michelin green star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy in 2024 with almost 400 restaurants awarded a green star worldwide combining gastronomy and sustainable development has never been as delicious we must bring about an overhaul of our food system making it healthier and more sustainable massimo bottura chef osteria francescana modena 3 stars in the michelin guide italy 2024 communautes the michelin guide its communities the appealing michelin guide print version is now supplemented by a digital ecosystem to enable gourmets and travelers worldwide to keep abreast of all the guide s latest news and to discuss live with over 5 million passionate foodies interviews portraits videos the michelin guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets for professionals this is a wonderful opportunity to gain international visibility as well as a chance to encounter peers from overseas and to interact with them curious travelers or enlightened gourmets we offer consumers handy digital tools to keep up to date with all the michelin guide s news and also to facilitate their own discovery experience on our website and free mobile app you ll find all our hotel and restaurant selections available to book for an absolutely unique and memorable gastronomic and or accommodation experience in just a few clicks the michelin guide continues to forge its own path and to grow alongside partners who share the same values of excellence passion and authenticity destination promotion organizations major players from the gastronomy and restaurant industry all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape without compromising on our unique methodology and independence media magazine explore guide michelin explore page public media the michelin guide explore with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans"],"searchSummary":[0,"\nWith its iconic red cover, the MICHELIN Guide has always been a guarantee of exceptional restaurants and hotels for epicureans. \n\nCommitted to offering high-quality hotel and restaurant recommendations, it provides exceptional experiences worldwide. \nEstablished by the Michelin brothers in 1900, the MICHELIN Guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road. In order to offer higher quality restaurant and hotel recommendations, in 1933 the famous ‘inspector’ profession was created. Anonymity, independence, expertise and curiosity are an integral part of the inspectors’ DNA.\nRenowned for its methodology, the MICHELIN Guide has expanded worldwide, with more than 40 destinations.\nAlways seeking the exceptional, hotels are selected to guarantee unforgettable experiences. The MICHELIN Key now distinguishes establishments in which the MICHELIN Guide selection teams stay anonymously. The MICHELIN Guide spotlights eateries which place an onus on local gastronomy, awarded with a Bib Gourmand, one, two or three MICHELIN Stars, or a MICHELIN Green Star. We wish to recognize the work of talented professionals, who are as committed as they are enthusiastic, and who often remain hidden from view. \nTheir independence and anonymity are often the subject of speculation. The MICHELIN Guide Inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide. Boasting unstoppable curiosity and unique expertise, they travel the world searching for the extraordinary. \nAbove all else they are passionate individuals, capable of grasping the immense diversity of the global culinary landscapes. Flavor explorers, they assess restaurants according to 5 universal criteria: the quality of ingredients, the mastery of culinary techniques, the harmony of flavors, the chef’s personality conveyed in dishes and consistency across different visits. \nThey dress as regular customers, use an alias to book a table and order and pay their own bill, in order to ensure an objective experience. An inspector is, above all, a professional with over a decade’s worth of experience and expert knowledge about global gastronomy. World cuisine has no secrets for their well-honed palate. \n \nIn a nutshell, inspectors are extremely curious, inveterate gourmets and gastronomy lovers. They are individuals who are driven by the same passion, who work to keep the Guide’s annual selections up to date. With their unique methodology, they ensure that an accolade has the same value in Tokyo, San Francisco and Paris. \nA word from our inspectors\n”We try to understand the lifestyle of inhabitants, in order to grasp their tastes and culinary traditions. This enables us to make good recommendations.”\n\n“A good dish should leave a lasting impression. When the chef adds a touch of uniqueness, the dish is enhanced. It is this kind of personal distinction that can turn a very good dish into a memorable one.” \nSince its creation, the MICHELIN Guide has envisaged restaurants as destinations in their own right: special places where people go to share unforgettable experiences. We have decided to extend this specialized and passionate approach to hospitality, in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide.\nJapanese Ryokans, Parisian palaces and Peruvian haciendas, the promise of something unique and exceptional is part of the MICHELIN Guide’s DNA, and extends to its hotel offering. This independent selection is the result of up-to-date know-how and consciously adopted bias, which places an onus on uniqueness and the character of hotels, as well as the level of comfort and service they offer. \nMichelin’s expertise is expanding, to offer travelers a comprehensive experience. The Michelin Key is becoming one of the Guide’s major accolades, showcasing excellence in hospitality. After 4 years of preparatory work, more than 5,000 hotels can be booked via our digital tools, in some 120 countries. It is a chance for travel fans to share an unforgettable experience.\nThe selection sheds light on the boldest hotels, based on five criteria: the contribution to the local experience, architectural excellence and interior design, quality and regularity of service, singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid.\nThe Guide’s experts are already searching for gems to offer you a memorable stay.  \nOur selections on our innovative platforms\nWith the very best in terms of booking and support services, planning a stay, a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant.\nAvailable free of charge and worldwide, on the MICHELIN Guide website and mobile app, the hotel selection is continually updated by our experts.  \nInspired by the MICHELIN Group’s strong ambitions in terms of sustainability, the MICHELIN Guide is committed to promoting the gastronomy players of tomorrow. By keeping an eye on restaurant professionals and their sensitivity to current environmental challenges, the MICHELIN Guide hopes to shine a light on this commitment.  \nPromoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the Guide’s most important tasks. Chefs worldwide are pooling their talent, and are proposing new and more responsible ways of perceiving gastronomy.\nThey are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices. \nIn 2020, the MICHELIN Guide added the MICHELIN Green Star to its list of distinctions. The Green Star promotes committed restaurants who implement concrete steps to foster environmental awareness. The Guide is lending its expertise to identify these creative minds who care about sustainable cuisine.\nThe MICHELIN Green Star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy. \nIn 2024, with almost 400 restaurants awarded a Green Star worldwide, combining gastronomy and sustainable development has never been as delicious. \n\nWe must bring about an overhaul of our food system; making it healthier and more sustainable. \nThe appealing MICHELIN Guide print version is now supplemented by a digital ecosystem, to enable gourmets and travelers worldwide to keep abreast of all the Guide’s latest news and to discuss live with over 5 million passionate foodies.  \nInterviews, portraits, videos… the MICHELIN Guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets. For professionals, this is a wonderful opportunity to gain international visibility, as well as a chance to encounter peers from overseas and to interact with them. \nCurious travelers or enlightened gourmets, we offer consumers handy digital tools to keep up-to-date with all the MICHELIN Guide’s news, and also to facilitate their own discovery experience. On our website and free mobile app, you’ll find all our hotel and restaurant selections available to book. For an absolutely unique and memorable gastronomic and/or accommodation experience in just a few clicks.  \nThe MICHELIN Guide continues to forge its own path and to grow alongside partners who share the same values of excellence, passion and authenticity. 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cataroux parc cataroux michelin explore 3 parc cataroux video from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project florent menegaux president of the michelin group innovation innovation in all shapes and sizes jean philippe ollier director parc cataroux youtube video orro8yc2zoq youtube video v8df 7clay youtube video nxgwnztvesw youtube video qtphejvuegu histoire a heritage site with real character tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural 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cataroux parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development media magazine parc cataroux parc cataroux parc cataroux michelin explore 3 parc cataroux video parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development the project offers further proof of michelin s strong attachment to the city and region where it was founded from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project the way the project addresses economic human and environmental challenges is conducive to new forms of collaboration it is supported by public authorities and high level private sector stakeholders michelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep michelin s history alive and give a new lease of life to the cataroux district no single stakeholder can address the collective challenges the world is facing in the same way no project can be tackled without factoring in all its economic social or environmental impacts parc cataroux illustrates this dual imperative of collaboration between the public and private sector which is now a requisite for the benefit of civil society as a whole florent menegaux president of the michelin group the parc cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future the auvergne rhône alpes region clermont auvergne metropolitan area and many other public and private partners notably the crédit agricole centre france bank have joined forces on this ambitious project parc cataroux is the embodiment of michelin s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone s benefit it is being built for people of all ages and from all walks of life who will come there to work and play live and learn it reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies environmentally friendly by design parc cataroux will prioritize innovation and future technology to protect the earth s resources and fight global warming innovation innovation in all shapes and sizes innovation is part of the cataroux site s lifeblood and is integral to the parc cataroux concept underpinning a valuable and sustainable contribution to the development of clermont ferrand and its region parc cataroux will also reshape the future of an entire district and the living environment of its residents jean philippe ollier director parc cataroux youtube video orro8yc2zoq the collaborative innovation hub cih the cih is a unique space covering a surface area of almost 20 000 m2 designed for coworking and coliving with about a hundred rooms and studio apartments it will foster collaboration and the cross fertilization of ideas to speed up the emergence of promising projects in the impact economy a catalyst for ideas it will contribute to boosting entrepreneurship and the creative dynamic of the auvergne rhône alpes region by bringing together innovators and promoting synergy and initiatives youtube video v8df 7clay the sustainable materials center smc sustainable innovation the sustainable materials center is a response to the needs of both michelin and the local area it is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy it also offers bespoke support to companies start ups or research institutes to help them grow their business the hub offers top notch services for its customers including an analytical chemistry platform a process simulation offer and an engineering platform as of june 2022 the company carbios which specializes in the organic recycling of plastic pet set up in 10 000 m2 of redeveloped units followed in june 2024 by bobine a young cleantech start up with a breakthrough innovation in the plastic recycling market by 2030 capacity will have tripled enabling the creation of 700 jobs and the support of around twenty start ups in the pre industrialization phase youtube video nxgwnztvesw the manufacture des talents a new approach to learning the manufacture des talents or talent campus is a vocational training and upskilling center which people for today and tomorrow s jobs created in collaboration with a number of prestigious partners schools universities businesses local government agencies etc it includes in particular the hall 32 school of excellence an exemplary establishment which is already training students for careers in industry the manufacture des talents offers a unique and innovative learning experience to help people keep pace with the changing world of work helping them acquire new skills and adapt it fosters peer to peer exchanges hands on experience and immersion open to everyone it delivers lifelong training so that people can exploit their full potential reflecting a longstanding commitment at michelin to promote social progress and innovation it contributes to equal opportunities and inclusion youtube video qtphejvuegu les pistes district urban innovation les pistes district forms the gateway to the city it covers a total of 10 hectares with 58 000 m2 of surface area and 79 000 m2 of floor area michelin s dream is to convert this district into a prime regional tourist destination as well as an attractive inclusive place to live open to the entire population of clermont ferrand and the surrounding area the gateway to the town this district extends over 10 hectares boasting 58 000 m2 of ground floor area and 79 000 m2 of additional storeys michelin has a dream for this les pistes district in order to make it a cutting edge regional tourism destination and a living space that is attractive friendly inclusive and open to the entire population of the clermont metropole an emblematic industrial heritage site the urban renovation of this historic district scheduled for 2027 will represent a considerable effort on the part of all stakeholders both public and private over and above its architectural scope the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community histoire a heritage site with real character for a century the michelin site at cataroux had a significant impact on the history and development of the city and the region embodying innovation and technological progress as well as an even loftier ambition michelin s desire to make a positive social and societal contribution to its environment far surpassing its industrial role tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development"],"searchSummary":[0,"\nParc Cataroux: an ambitious project designed to convert Michelin’s historic industrial site into an innovation-friendly district, driving economic, social and cultural development. \nThe project offers further proof of Michelin's strong attachment to the city and region where it was founded.  \nThe way the project addresses economic, human and environmental challenges is conducive to new forms of collaboration. It is supported by public authorities and high-level private sector stakeholders. \nMichelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep Michelin’s history alive and give a new lease of life to the Cataroux district.  \nNo single stakeholder can address the collective challenges the world is facing. In the same way, no project can be tackled without factoring in all its economic, social or environmental impacts. Parc Cataroux illustrates this dual imperative of collaboration between the public and private sector - which is now a requisite - for the benefit of civil society as a whole.  \nThe Parc Cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future. \nThe Auvergne-Rhône-Alpes Region, Clermont Auvergne Metropolitan Area and many other public and private partners, notably the Crédit Agricole Centre France bank have joined forces on this ambitious project. \nParc Cataroux is the embodiment of Michelin’s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone’s benefit. It is being built for people of all ages and from all walks of life who will come there to work and play, live and learn. \nIt reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies. Environmentally-friendly by design, Parc Cataroux will prioritize innovation and future technology to protect the earth’s resources and fight global warming.  \nInnovation is part of the Cataroux site’s lifeblood and is integral to the Parc Cataroux concept, underpinning a valuable and sustainable contribution to the development of Clermont Ferrand and its region. Parc Cataroux will also reshape the future of an entire district and the living environment of its residents.  \nThe Collaborative Innovation Hub (CIH) \n\nThe CIH is a unique space covering a surface area of almost 20,000 m2. designed for coworking and coliving with about a hundred rooms and studio apartments. It will foster collaboration and the cross-fertilization of ideas to speed up the emergence of promising projects in the impact economy. \nA catalyst for ideas, it will contribute to boosting entrepreneurship and the creative dynamic of the Auvergne-Rhône-Alpes Region by bringing together innovators and promoting synergy and initiatives.  \nThe Sustainable Materials Center (SMC): sustainable innovation \nThe Sustainable Materials Center is a response to the needs of both Michelin and the local area. It is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy. It also offers bespoke support to companies, start-ups or research institutes to help them grow their business. The hub offers top-notch services for its customers including an analytical chemistry platform, a process simulation offer and an engineering platform. \nAs of June 2022, the company Carbios, which specializes in the organic recycling of plastic (PET) set up in 10,000 m2 of redeveloped units,followed in June 2024 by bobine, a young Cleantech start-up with a breakthrough innovation in the plastic recycling market. \nBy 2030, capacity will have tripled, enabling the creation of 700 jobs and the support of around twenty start-ups in the pre-industrialization phase. \nThe Manufacture des Talents: a new approach to learning \nThe Manufacture des Talents or Talent Campus is a vocational training and upskilling center which people for today - and tomorrow’s - jobs. Created in collaboration with a number of prestigious partners (schools, universities, businesses, local government agencies etc.), it includes in particular the Hall 32 school of excellence, an exemplary establishment which is already training students for careers in industry. \nThe Manufacture des Talents offers a unique and innovative learning experience to help people keep pace with the changing world of work, helping them acquire new skills and adapt. It fosters peer-to-peer exchanges, hands-on experience and immersion. Open to everyone, it delivers lifelong training so that people can exploit their full potential, reflecting a longstanding commitment at Michelin to promote social progress and innovation. It contributes to equal opportunities and inclusion.  \n“Les Pistes” district: urban innovation \n“Les Pistes” district forms the gateway to the city. It covers a total of 10 hectares with 58,000 m2. of surface area and 79,000 m2 of floor area. Michelin’s dream is to convert this district into a prime regional tourist destination as well as an attractive, inclusive place to live, open to the entire population of Clermont-Ferrand and the surrounding area. \nThe gateway to the town, this district extends over 10 hectares, boasting 58,000 m2 of ground floor area, and 79,000 m2 of additional storeys. Michelin has a dream for this “Les Pistes” district, in order to make it a cutting-edge regional tourism destination and a living space that is attractive, friendly, inclusive, and open to the entire population of the Clermont metropole. An emblematic industrial heritage site, the urban renovation of this historic district, scheduled for 2027, will represent a considerable effort on the part of all stakeholders, both public and private. Over and above its architectural scope, the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community.  \nFor a century, the Michelin site at Cataroux had a significant impact on the history and development of the city and the region, embodying innovation and technological progress as well as an even loftier ambition: Michelin’s desire to make a positive social and societal contribution to its environment, far surpassing its industrial role. "],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/parc-cataroux"],[0,"/en/media/magazine/parc-cataroux"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"imageIds":[1,[[0,"clq3jtzcx4n0w0tkrbgdb90m2"]]],"imageFields":[0,{"clq3jtzcx4n0w0tkrbgdb90m2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/parc-cataroux"],"_children":[1,[]]}],[0,{"_id":[0,"clple55aq29i90tnpfg6c3503:en:published"],"aposDocId":[0,"clple55aq29i90tnpfg6c3503"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:49:48.861Z"],"slug":[0,"/media/magazine/michelin-and-the-all-sustainable-tire"],"title":[0,"Michelin and the all sustainable tire"],"intro":[0,{"content":[0,"<p><strong><span>Michelin is responding to the climate emergency by pledging to design and mass produce all sustainable tires by 2050. But what actually is a sustainable tire?</span></strong><span> &nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clple3yz229800tlm1uk380zt"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn41r7103je13o959jc6b3t"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn41wen0056356ou6pkc79h"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>For Michelin, using sustainable - recycled or renewable bio-based - materials in its tires still does not make them all sustainable; tires need to </span><strong><span>have as little impact as possible on the environment throughout their entire lifecycle</span></strong><span>. All sustainable tires must be designed for longlasting performance from the first mile until the tread wear limit so as to use less materials and energy and avoid having to replace tires too early. All sustainable tires must offer the same - if not better - safety performance than today’s tires. Lastly, all sustainable tires must be suitable for mass production, not just available in small quantities or in particular models. &nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn41ylh005h356oz3qxe3ry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clple8pis290q0tma4ka80hks"],"cursor":[0,true],"title":[0,"Towards an all sustainable tire"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr65z9jeend50tj24zoj9flp"]]],"imagePreviewFields":[0,{"clr65z9jeend50tj24zoj9flp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clple8piw290r0tma0b0794uv"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=dluWZgQ32j0"],"title":[0,"Towards all sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/dluWZgQ32j0/hqdefault.jpg"]}],"title":[0,"Vers un pneu durable"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clple96r30036356c3bwsgb84"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clple9kyd003q356cz6j93zos"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"FLORENT MENEGAUX"],"jobTitle":[0,"Chief Executive Officer of the Michelin Group"],"textarea":[0,{"content":[0,"<p><em><span>Making our tires fully sustainable is certainly one the main challenges we face! But who better than Michelin to find the right solution?</span></em><span>&nbsp;</span></p><p></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clp17lhqh1z150to7avbrgp8s"]]],"imageFields":[0,{"clp17lhqh1z150to7avbrgp8s":[0,{"top":[0,190],"left":[0,0],"width":[0,760],"height":[0,760],"x":[0,56],"y":[0,45]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpleaf1y0093356cp9vvibm4"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Lifecycle analysis: an essential step"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><strong><span>For Michelin, designing an all sustainable tire means reducing its environmental and social impact based in particular on the lifecycle analysis from tire design through to its manufacture, transportation, use and recycling. &nbsp;</span></strong></p>"]}],"action":[0,{"_id":[0,"clsewwune1wgd14ic7ccx9egi"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpleb7hm009t356cim5y336k"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clplec63x29ho0tlm68xnboar"],"cursor":[0,true],"title":[0,"From life cycle assessment to an all sustainable tire?"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"cljwmfpn42zhz0titddb02p62"]]],"imagePreviewFields":[0,{"cljwmfpn42zhz0titddb02p62":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clplec63z29hp0tlm6f0j6hn1"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=kul-46mYPFQ"],"title":[0,"Lifecycle of a sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/kul-46mYPFQ/hqdefault.jpg"]}],"title":[0,"Des pneus plus respectueux de l'environnement à chaque étape de leur cycle de vie"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clplecndz00bz356c61gvn5gb"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>The</span><strong><span> use stage</span></strong><span> of a tire alone accounts for between 75% and 90% of the overall environmental impact.  </span></div><p></p><p></p><div><span>Supplying tires which offer top performance from the first mile to the tread wear limit is part of Michelin’s DNA and is one of its competitive advantages thanks to its know-how in materials and tread design. In Europe alone, 128 million* tires and 6.6 million* tonnes of CO</span><sub><span>2</span></sub><span> emissions would be saved if all tires were used right down to the legal wear limit of 1.6 mm**.  &nbsp;&nbsp; &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In fact, for more than 30 years now, Michelin has been systematically improving the rolling resistance of its tires, making a major contribution to saving energy and money. Tire rolling resistance accounts for the equivalent of one full tank of fuel out of five.  &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In the</span><strong><span> design</span></strong><span> stage, Michelin uses virtual testing to speed up tire development. A pioneer in modeling and simulation systems, Michelin is capable of simulating tire behavior in the most extreme situations. This means fewer prototypes and tests, thereby saving on CO</span><sub><span>2</span></sub><span> emissions. Michelin used simulation technology to develop certain recent lines (Pilot Super Sport, Pilot Sport Cup) for manufacturers like Ferrari, AMG, Porsche, Corvette, Lexus, Ford Performance, and more. &nbsp; &nbsp;</span></div><div><span>&nbsp;</span></div><p></p><div><span>As for </span><strong><span>manufacturing</span></strong><span>, Michelin has pledged to reduce the environmental impact of its sites and, by 2050, is aiming to achieve net zero CO</span><sub><span>2</span></sub><span> emissions for all its plants*, zero impact on water availability in the areas where it operates and the total elimination of solvents in the tire production process. </span></div><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwung1wge14ic91jb5yob"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpledxtl00cl356cm8noo7ma"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplefhvk00et356cmt83foje"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cllg8m8hp2xwg0tln7hxdhdmg"]]],"mediaPropertiesFields":[0,{"cllg8m8hp2xwg0tln7hxdhdmg":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Better and alternative transportation is another commitment made by the Group which aims to </span><strong><span>slash CO</span><sub><span>2</span></sub><span> emissions in logistics</span></strong><span> by 15% by 2030 compared to 2018.  To achieve this, Michelin will rely on a local-to-local production strategy. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Lastly, Michelin is investing in regenerating the materials used in tires and re-injecting them into new tire production by actively contributing to developing the </span><strong><span>recycling</span></strong><span> sector and fostering the emergence of disruptive technologies in collaboration with various partners. &nbsp;&nbsp;</span></div></td></tr></tbody></table><p><span>&nbsp;</span></p><table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>* Data taken from an Ernst &amp; Young report “Planned obsolescence is not inevitable” - May 2017</span></em><span> &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>** conditional upon uniform tire wear and compliance with tire manufacturers’ and automotive manufacturers’ recommendations.</span></em><span> </span><em><span>If in doubt, consulted a specialist. Ministerial order of 18/09/1991 amending the order of 29/07/1970 regarding the characteristics and conditions of use of vehicles and their trailers, Official Journal of 08/10/1991.</span></em><span> &nbsp;&nbsp;</span></div></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgf14ic5jyx5sla"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clplegxeo00h8356caqg13iiu"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Integrating renewable or recycled materials without compromising on performance"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Of course, a \"sustainable tire\" cannot be conceived without the use of renewable or recycled materials. To date, there are no guidelines or regulations governing this term. In order to place the environmental cursor as high as possible, Michelin considers that a material is only truly sustainable if it is recycled or renewable over a human lifetime.&nbsp;</span></div><p></p><p></p><div><span>One of the major challenges is to find alternatives to the components currently used in tyres, which do not impair tire quality or performance, particularly in terms of safety.&nbsp;</span></div><p></p><p></p><div><span>Michelin can leverage its extensive know-how in high-tech materials (3,678 material-related patents filed at the end of 2021). The Group is also investing in startups and concluding multiple partnerships with innovative companies: Pyrowave (r-styrene), Carbios (r-PET), Enviro (rCB etc.) in order accelerate disruptive technology. Michelin pays close attention to its sourcing and has been evaluating supplier CSR performance for more than ten years now. At the end of 2022, 87% of its main suppliers were in compliance with the standards laid down by the Group. </span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgg14icftrjdbwc"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplehwch00i5356c3syroyby"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Renewable or recycled materials, according to Michelin"],"content":[0,{"content":[0,"<ul><li><p><strong>Recycled materials:&nbsp;styrene regenerated from waste polystyrene (yoghurt pots, food trays, packaging, etc.), textiles regenerated from PET* waste (plastic bottles, dispensers, etc.), carbon black recycled from end-of-life tires.&nbsp;&nbsp;</strong></p></li><li><p><strong>Renewable materials:&nbsp;natural rubber from a responsible industry, butadiene (or bio-butadiene), products made from biomass (plant waste).&nbsp;</strong></p></li></ul><p></p><p><strong>*PET : Polyéthylène Téréphtalate</strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrgizv9u005c356gn851ebw8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpleigv529wz0tnp9wxrh2n2"],"cursor":[0,true],"title":[0,"Fact Checking Division: renewable or recycled materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr660knlenit0tlvfbg8edm5"]]],"imagePreviewFields":[0,{"clr660knlenit0tlvfbg8edm5":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpleigv729x00tnpchr38xtb"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=UBcV7oEXHhc"],"title":[0,"Fact Checking Division Episode 2: Sustainable materials"],"thumbnail":[0,"https://i.ytimg.com/vi/UBcV7oEXHhc/hqdefault.jpg"]}],"title":[0,"Fact Checking Division Ep 2 : Sustainable materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpleir6300kb356c48kfw7hn"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>Scaled-up production </span></strong><span> &nbsp;</span></h2><p style=\"text-align: justify\"></p><p><span>Michelin factors in the environmental impact of its tires at each stage of their lifecycle but also ensures that industrialization can be scaled-up so that everyone can benefit.  &nbsp;</span><br><span>The idea is not to make a splash with a show tire.  &nbsp;</span></p><p><span>At the end of 2022, Michelin presented car and bus tires homologated for road use containing 45% and 58% renewable and recycled materials respectively. The technology used will be transposed onto the tires arriving on the market in 2025.  &nbsp;</span></p><p><span>For the 2023 season, Michelin supplied tires for the world MotoE™ championship containing 52% of renewable and recycled materials and capable of reaching track speeds of 250 km/h. Another example is the Mission H24 hydrogen prototype and the Porsche GT4 ePerformance fitted with tires containing 63% renewable and recycled materials. &nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsewwunl1wgh14ic5q7f8tk1"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplekhro00li356ce6bbow6p"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"primary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplep8u60147356c92p7tsn5"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpleo04c29td0tlm5xuy8vhf"]]],"mediaPropertiesFields":[0,{"clpleo04c29td0tlm5xuy8vhf":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>Dream or reality? For Michelin, creating a fully sustainable tire may seem pretty ambitious but it is definitely within our capabilities. Over and beyond its alternative holistic approach based on lifecycle analysis, the Group can count on many other advantages: unique expertise in materials, an R&amp;D powerhouse with as many as 6,000 engineers, researchers, chemists and developers across several continents as well as high-level experience in Motorsports, a proving ground for sustainable innovations. 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The role of the MIL is to invent, nurture and incubate the products and services of the future and then prepare them for large-scale commercialization.&nbsp;</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp8jj4i21i7h0tlfeaj8emwc"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn3j40d03e413ove02h6h7n"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3j8tj003n356o03fof7ft"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Michelin has always sought to leverage its know-how, in particular in materials, for uses beyond its core business, tires. As early as 1900, Michelin was producing maps and guides. By 2030, Michelin would like to see a third of its sales come from non-tire-related markets.&nbsp; To achieve this, the Group has long been investing in hydrogen (Symbio), high-tech materials (FCG), e-commerce (Blackcircles.com, Allopneus.com), digital apps (Viamichelin, BookaTable), simulation (Canopy) and 3D printing (AddUp). However, external growth is not the only way of reaching this aim.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>In 2014, Michelin created an internal incubator (IPO) which morphed several years later into the Michelin Innovation Lab, an intrapreneurship program.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The Michelin Innovation Lab has set itself three main goals - and is open to ideas from all sources to achieve them: create value by exploring new business areas in the Group’s strategic domains, reveal the potential of employees and lastly, encourage a spirit of experimentation across the entire company. &nbsp;</span></div><p></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3jbd9003y356oepdmu194"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clr7t42030027356f55232bpd"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-quote-large.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,"Vice-President, Michelin Innovation Lab"],"textarea":[0,{"content":[0,"<p><em><span>The MIL’s role is to detect and support new internal projects liable to boost Group growth in the medium to long term.</span></em></p>"]}],"isImageSquaredFormat":[0,true],"action":[0,{"_id":[0,"clr7t5d9afura0tj2hgsb8iol"],"enableAction":[0,false],"external":[0,true],"label":[0,""],"href":[0,null],"metaType":[0,"object"],"scopedObjectName":[0,"widget.block-card-quote-large.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"imageIds":[1,[[0,"clrau6d8a179z0tk7edj290t6"]]],"imageFields":[0,{"clrau6d8a179z0tk7edj290t6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clr7t5fwz008g356fy7shpoef"],"metaType":[0,"widget"],"type":[0,"block-card-quote-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<div><span>The MIL reports to the Innovation and Partnerships Corporate Direction (DCIP). It is a micro-organization consisting of about ten coaches who work with initiative owners. Four MILs are already up and running: one in Europe (Clermont-Ferrand), one in the US (Greenville), one in China (Shanghai) and the most recent in India (Pune). Most of these organizations are outside Michelin premises so that they can operate more independently.&nbsp;</span></div><p></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7t60ob0091356fg7cnhvkz"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"From the spark of an idea to a fully-fledged business"],"textarea":[0,{"content":[0,"<div><span>Ideation is the starting point at the MIL. Ideas can come from all sides in a multinational like Michelin - employees, business lines, partners, customers etc. Michelin employees can submit their ideas on a collaborative digital platform called NewBiz.</span></div><p></p><p><span>The candidates pitch their project to a jury of middle managers. If it is validated, it is taken on by the Michelin Innovation Lab which manages the proof-of-concept stage lasting roughly three months. Next, the employee refines their project and business plan with the help of a coach before submitting it to a second jury, made up this time of corporate decision-makers in a position to finance the project. If this second pitch is approved, the employee leaves their job (but not the Michelin company) to devote themselves to their initiative full time. They become an intrapreneur and can benefit from training leading to certification.&nbsp;</span></p><p></p><p><span>The project then enters its incubation phase. A “kick-off” budget is attributed to the project to allow the intrapreneur to explore the idea for about 18 months. The first step is to gather sufficient information for the sponsor to agree to continue funding the project. The aim is to quickly demonstrate the desirability, feasibility and economic viability of the initiative. The project team gradually takes shape; staff are hired and a growth strategy is defined.&nbsp;&nbsp;</span></p><p></p><p><span>And if all goes to plan, there will come a time when the project is mature enough to scale up to become a fully-fledged business.&nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsvnla672wjf12hna2b71ld7"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrav10z900er356kifrvyg9y"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clr7uhlsm010d356fx56as2gn"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,""],"textarea":[0,{"content":[0,"<p><em><span>Failure is inevitably part of our philosophy. Our method is based on derisking and halting an initiative is never a bad thing. The intrapreneur always learns something from this experience. We are proud of our achievements, some of which have excellent perspectives for growth. Michelin Innovation Lab is above all an exciting human adventure!</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[]],"imageFields":[0,{}]}]]],"anchorId":[0,""],"_id":[0,"clr7ui11y010o356fpj6ez8a6"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Collaborative and open innovation"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><p><span>The Michelin Innovation Lab relies on collaborative innovation and collective intelligence. Thanks to a platform called NewBiz, people in different business lines and in different countries can submit ideas. Innov’Up Challenges encourage Group employees to come up with ideas for new products and services during campaigns launched by the business entities.&nbsp;</span></p><p></p><p><span>Open Innovation also fuels the Michelin Innovation Lab via a network of external partners (researchers, students, start-ups, consortia etc.)&nbsp; boosting the Group’s capacity to facilitate the emergence of new ideas; adding to its know-how and diversifying the source of innovations. The Michelin R&amp;D department works closely with three university labs in Clermont-Ferrand in FactoLab, under the auspices of the French National Center for Scientific Research CNRS. ChemistLab is a joint laboratory operated by Michelin and two Lyon universities tasked with developing new generations of elastomers. Michelin coordinates the BlackCycle project bringing together seven industrial partners, five research organizations and an innovation hub in a European consortium. The purpose of this project is to develop the circular economy of the tire.&nbsp;</span></p><p></p><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsvnla682wjg12hn2pin0c1t"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7upchj01cv356fs368z6xi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"ResiCare, Wisamo, Watèa by Michelin… just some of the successful ventures incubated by the MIL"],"textarea":[0,{"content":[0,"<p><span>The MIL was responsible for </span><strong><span>ResiCare</span></strong><span>, a Michelin Group brand which develops and markets a high-performance adhesive resin which is non-toxic and bio-based, for industrial applications. This glue was first used by Michelin in its textile tire reinforcements and in fact, by 2025 80% of the glue used by Michelin should be ResiCare. It has been successfully adopted by the timber industry.&nbsp;&nbsp;</span></p><p></p><p><strong><span>Wisamo</span></strong><span> (Wing Sail Mobility), a wingsail propulsion system designed to contribute to decarbonized maritime shipping is another idea originating in the Michelin Innovation Lab. The inflatable wing, with its telescopic mast steered via a connected interface, offers environmentally-friendly power assistance for merchant ships. Skipper Michel Desjoyaux tested a Wisamo prototype on his own sailing boat, concluding that: “</span><em><span>it’s more than just a wing, it’s a fully automated wind-powered engine</span></em><span>.” Development is going full steam ahead and the Michelin Vannes site has been selected as the manufacturing facility.&nbsp;</span></p><p></p><p><span>Watéa is another good illustration of sustainable mobility. It is a zero-emission all-in-one mobility solution for professional fleets. 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This is a game changer, not only for the automotive industry but also for stakeholders across the board, including Michelin. Already a powerful lever for decarbonizing cities, electromobility is yet another opportunity for the Group to draw on its extensive expertise and its innovation potential in the field of tires and beyond.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clph2mv9n2eer0tm561ogcqcj"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn47yd903rt13o90irl43tg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn482tx0044356oaupjvnnu"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>As early as 1899 Michelin was already developing tires for an electric vehicle - the “Jamais Contente”, the first car to beat the 100 km/h speed record. Since then, from the first radial tires to the MICHELIN Energy Saver tire, Michelin has been innovating non-stop to create tires which reduce CO</span><sub><span>2</span></sub><span> emissions, use a minimum of materials, last longer and reduce carbon footprint. Today, more than ever, sustainable development is the driving force behind Michelin’s mission and its product and service offering.&nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn485q3004f356oybvke7wc"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Pioneer and technological leader in tires for electric vehicles"],"textarea":[0,{"content":[0,"<div><span>Electric vehicles are tough on tires. Battery weight, high torque, regenerative braking, range, low noise level - the need to factor in all these specific EV characteristics means that consumers and automotive manufacturers are increasingly turning their attention to the tires.&nbsp;&nbsp;</span></div><div><span>Higher and higher tire performance is required in terms of lifespan, energy efficiency, load capacity and comfort. 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Michelin has succeeded in increasing the energy efficiency of its passenger car tires by 20% in the past twenty years with no compromise on safety or longevity.</span></p><p><span> </span></p></li><li><p><strong><span>Lifespan</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are synonymous with high torque, regenerative braking and heavy batteries. These factors inevitably influence the lifespan and performance of the tires over time, another field where Michelin has always been a recognized pioneer. According to a test conducted in January 2022 by the German automobile association, Allgemeiner Deutscher Automobil-Club e.V (ADAC), MICHELIN tires wear about 28% less quickly than its competitors’ tires</span></p><p></p></li><li><p><strong><span>Load capacity</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are heavier due to the weight of the batteries. Michelin supplies tires which have the same dimension or a larger diameter but, offer a higher load capacity. Michelin has also launched the Selfseal tire, which repairs itself in the event of a flat, thereby saving on the added weight of a spare tire. &nbsp;</span></p><p></p></li><li><p><strong><span>Noise</span></strong><span>&nbsp;</span></p><p></p><div><span>MICHELIN Acoustic - a polyurethane foam ring - contributes to reducing interior noise caused by the tires, which is a major issue for electric vehicles with their silent engines. &nbsp;</span></div></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clt45msa30yq714ot94u7fnfx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clph36xcs00mm356cn22umxs1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clph3kgcp00ot356c224s1hyc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Scott Clark"],"jobTitle":[0,"Executive Vice President, Automotive, Motorsport, Two-Wheel and Americas Regions – Group Executive Committee member."],"textarea":[0,{"content":[0,"<p><span>Given the performance features and technologies required to manufacture an electric-vehicle premium tire, Michelin has proven to be a key player in this high-growth potential market segment.</span></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm7hco311k1c0tjt4som0bsg"]]],"imageFields":[0,{"clm7hco311k1c0tjt4som0bsg":[0,{"top":[0,0],"left":[0,0],"width":[0,668],"height":[0,668],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clph3lj4300qp356csg8q1jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin - a trusted partner"],"textarea":[0,{"content":[0,"<div><span>Over and above actual tire performance, Michelin is committed to limiting the impact of its products throughout their entire lifecycle. 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technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 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s innovation is taking up the challenge of electromobility in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022 media magazine michelin s innovation is taking up the challenge of electromobility michelin s innovation is taking up the challenge of electromobility default pioneer and technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022"],"searchSummary":[0,""],"imageIds":[1,[[0,"cljya90m64f7s0tlu2o9y46nm"]]],"imageFields":[0,{"cljya90m64f7s0tlu2o9y46nm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkuud5200dl0iqq8z8s4i5q"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"clg0jop8d25dj0tljbzrzax9w"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],"_children":[1,[]]}],[0,{"_id":[0,"clptmaged1qd90tmv1guk20dj:en:published"],"aposDocId":[0,"clptmaged1qd90tmv1guk20dj"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:51:48.631Z"],"slug":[0,"/media/magazine/michelin-s-360-environmental-approach"],"title":[0,"Michelin’s 360° environmental approach"],"intro":[0,{"content":[0,"<div><strong><span>Michelin is well aware that the future of humankind depends on protecting our planet and conserving its resources and has adopted a holistic approach to reduce its environmental footprint, doing its utmost to operate within the limits of our planet.&nbsp;</span></strong><span>&nbsp;</span></div><div><strong><span>Today, the Group is accelerating its efforts to fulfill by 2050 its \"All-Sustainable\" vision and \"net zero emissions\" commitments, deploying a master concept for environmental stewardship informed particularly by the idea of a circular economy.</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clptm1c351qq60tlrg4lj6ng3"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn44f7b03nr13o976wl07qk"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn44ksm0047356rpzpgjx3w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>The world is facing numerous challenges, massive and urgent, environmental, and societal, in a context where the global population is predicted to reach more than 9 billion in 2050. The planet is in a state of emergency and certain critical thresholds have already been crossed.&nbsp;&nbsp;</span></div><div><span>Respect for the environment is one of the Michelin Group’s core values. Due to the Group’s longstanding commitment to reduce its environmental footprint and follow the precepts of the circular economy, it has been able to develop efficient analytical tools. It leverages its unique innovative power as well as technological partnerships to reduce its impact on our planet.&nbsp;</span></div><div><span>Michelin has defined a three-pronged holistic approach: </span><strong><span>evaluation of its environmental footprint</span></strong><span>, </span><strong><span>eco-design</span></strong><span> and </span><strong><span>tangible action</span></strong><span> and </span><strong><span>clear commitments</span></strong><span> for 2030 or 2050.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn44mlv004i356rerg147fv"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"The French Ministry of Energy Transition gives the following definition:"],"content":[0,{"content":[0,"<p><em><span>“Eco-design is a methodology for designing goods and services that considers environmental outcomes during the design process right from the beginning. It seeks to reduce the environmental impact of products at each stage of their life cycle. It is a multi-step and multidimensional approach taking into account each stage of the life cycle and the various contributing factors (material and energy consumption, release into the natural environment, impact on the climate and biodiversity).”</span></em><span>&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmdim1001k356c4pk8teu8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Evaluation of the environmental footprint"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin analyses the environmental footprint at each stage of the life cycle of a product or service based on sixteen environmental impacts in four main areas: health, climate change, use of fossil-based resources and biodiversity.</span></strong><span>&nbsp;</span></div><p></p><p></p><div><span>Tires are not biodegradable - at least, not yet.&nbsp;</span><strong><span> </span></strong><span>Tire’s grip on the road, which is essential for safe driving, generate wear particles. Tire manufacturing consumes resources such as energy and water and emits CO</span><sub><span>2</span></sub><span> as does tire transportation, use and end-of-life disposal.&nbsp;</span></div><p></p><p></p><div><span>Reducing a tire’s environmental impact requires precise data. Michelin utilizes Life Cycle Assessment (LCA), a powerful tool which evaluates each stage in a product’s life cycle from design through to disposal (raw materials, transportation, manufacture, use and end-of-life processing) based on the sixteen environmental impacts laid down in the method defined by the European Commission (EU2021/2279).&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niv604l113nv75tk4wp8"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptmep780026356cw1kelgaf"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptmsi77004m356cliwkn17q"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"80 %"],"title":[0,"The environmental footprint evaluation"],"description":[0,{"content":[0,"<div><span>Delivered by the life cycle analysis, the environmental footprint evaluation clearly maps the environmental impact of a product, service, or activity at each stage of its life cycle; this makes it possible to prioritize actionable solutions already during the study and design phase. This is where there is scope for action: 80% of a project’s environmental impact is determined upon conception.&nbsp;</span></div><div><span>This approach will be applied to all product and service ranges marketed in 2030.&nbsp;&nbsp;</span></div><div><span>In fact, half of all new tire projects were already subject to life cycle analysis at the end of 2021. And since 2023 it has been the case for all new projects to keep their environmental impact in check.&nbsp;</span></div>"]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,283],"left":[0,242],"width":[0,558],"height":[0,588],"x":[0,53],"y":[0,60]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptmto66006o356cwetjxi30"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Eco-design is rooted in the Group’s innovation strategy"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin considers eco-design to be an excellent framework for innovation providing a driving purpose and logic when seeking environmentally friendly solutions.</span></strong></div><p></p><div><strong><span>&nbsp;&nbsp;</span></strong><span>&nbsp;</span></div><div><span>The LCA articulates with great precision the environmental impact of a tire, a service or an activity. The eco-design approach, which is an integral part of the Group’s strategy, aims to mitigate a tire’s negative aspects while preserving its qualities and ensuring long lasting performance. The quest to reduce any negative environmental impact is factored in throughout the entire life cycle of a product or service, not only during design or manufacturing.&nbsp;</span></div><p></p><p></p><div><span>Eco-design considerations include material and energy consumption, release into the natural environment, climate effects as well as impacts on biodiversity. All negative impacts of the products are carefully studied with a view to finding solutions to mitigate them.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Such an approach may seem rather abstract with its share of graphs, eco-design strategy wheels, percentages, and micro-economic data. But the effects are real and significantly contribute to protecting the environment. The main idea is to design products which have a lower environmental impact with the same performance and without any impact transfer, i.e., improvement on one side, degradation on the other. This can be verified by conducting a comparative environmental analysis between the conventional product or service and the eco-designed equivalent.&nbsp;</span></div><p></p><p></p><div><span>At Michelin, the eco-design process is multi-step, multidimensional and multidisciplinary as many different metiers in the company join forces to improve the design of a product or service.&nbsp;&nbsp;&nbsp;</span></div><p></p><p></p><div><span>&nbsp;<br>Michelin’s goal is for </span><strong><span>all its products and solutions to be eco-designed by 2030.</span></strong><span> The Group has defined a framework in the form of an eco-design charter which has been in force in all its companies since 30 June 2022.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l213nv47fkerdk"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrg5xmpu00vm356m56ggtwim"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tangible decisions driven by eco-design"],"textarea":[0,{"content":[0,"<div><span>Let’s take the example of a MICHELIN PRIMACY 4 tire manufactured in Europe. We have determined that its “use” phase accounts for 84% of its overall environmental impact. Thanks to eco-design tools and data, engineers have singled out three actionable drivers to reduce this figure and boost the energy efficiency of the product, namely optimizing rolling resistance, increasing lifespan, and reducing the rate of wear (abrasion). If the rolling resistance factor is taken as 1, an improvement of 2 kg/t represents an 18-point environmental gain. 30% better abrasion performance adds another five points.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>“Raw materials” account for 13% of the environmental impact. What solutions do we have? Reducing the tire’s weight, substituting recycled or renewable materials for fossil-based raw materials, using low-carbon raw materials and components as well as increasing lifespan and ensuring tires are easier to repair.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l313nv4kkw5xcr"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmwfyn007w356cqybor5nq"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clrg5w64s00vc356mabgu56qq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clrg5vtj00y5u0tp0b8xu8r06"]]],"mediaPropertiesFields":[0,{"clrg5vtj00y5u0tp0b8xu8r06":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Strong environmental commitments"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin’s holistic approach goes even further.&nbsp; It makes it possible to identify the Group’s main environmental impacts and translate them into tangible and ambitious goals for 2030 and beyond.&nbsp; These include global warming, the use of fossil-based resources and the protection of biodiversity.</span></strong><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin combats global warming by setting itself the goal of Net- Zero Emissions by 2050 and contributing to low-carbon mobility.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The growing use of renewable and recycled materials in tires is another challenge to tackle for the Group to conserve natural resources.&nbsp;</span></div><p></p><p></p><div><span>The Michelin Group is also continuing and strengthening its commitment to biodiversity alongside the act4nature international organization to reduce the pressures exerted on nature by its activities and its entire value chain.&nbsp;</span></div><p></p><p></p><div><span>Michelin is one the world’s largest purchasers of natural rubber and is aware that rising global demand can lead to detrimental practices. The Group is therefore working to promote a fair and eco-responsible rubber industry, with the ambition of zero deforestation by bringing the main operators in the sector on board.&nbsp;</span></div><p></p><p></p><div><span>In 2030, all Michelin Group production facilities will uphold their commitment not to use pesticides or herbicides in groundskeeping operations.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Lastly, Michelin is seeking to reduce the impact of its manufacturing sites through four priority programs: water withdrawal, the use of organic solvents, the amount of waste generated, energy consumption and CO</span><sub><span>2</span></sub><span> emissions. Since 2005, manufacturing facilities have been evaluating water consumption in the same way as energy consumption or CO</span><sub><span>2</span></sub><span> emissions.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nivd04l413nvdcc294yu"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptn8bkm00ff356ced7oyhly"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptn99vw00i0356cymidqn5e"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"43 %"],"title":[0,"Michelin has already slashed its water withdrawal by 43% in 15 years."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,174],"left":[0,201],"width":[0,599],"height":[0,697],"x":[0,87],"y":[0,45]}]}]}],[0,{"_id":[0,"clptn9xai00k2356cgchwwvd1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"33 %"],"title":[0,"The Group plans to further reduce water withdrawal by 33% between 2019 and 2030."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,165],"left":[0,177],"width":[0,623],"height":[0,706],"x":[0,83],"y":[0,50]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptnalxc00m4356cdh4xcrhj"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 15 years, Michelin has cut water withdrawal by 43% which represents a saving of 178 million cubic meters, equivalent to the annual household water consumption of 3.3 million people in a country like France. Between 2019 and 2030, Michelin plans to further reduce its water withdrawal by 33%, based on a water stress coefficient for each production site.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group’s strategy and initiatives are aligned with international environmental principles such as the 2015 Paris Accord and it is a signatory of the United Nations Global Compact as well as various calls to step up the fight against global warming. Michelin has joined the Race to Zero campaign and is in favor of the EU Green Deal as well as EU regulations on deforestation-free products.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nixx04l613nv65d79sgo"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptnbbz300p0356chkmz0zef"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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But in the face of the climate emergency, Michelin wants to go a step further with an ambitious decarbonization plan for 2030 and a “net-zero emissions” target for 2050 that are part of the Group’s “All Sustainable” vision.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp9lovor26b20tlfbs5o4lxh"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn4bboy040i13ovakgmbdql"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn4bgnh003x356t0yzoyrsy"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Between 1850 and 2020, the temperature on the earth’s surface rose an average of 1.1°C. And since 1970, the upswing in temperatures has been gathering pace. The Paris Agreement ratified by 194 parties in 2015 plans to contain the increase in temperatures to well below 2°C. However, there is no overlooking the fact that we are not on track to achieve this goal and the latest report by the IPCC (Intergovernmental Panel on Climate Change) is alarming. Its worst-case scenario posits a 4.5°C increase by 2100, with catastrophic consequences for humanity and the environment. </span><strong><em><span>“Every tonne of carbon released into the atmosphere costs human lives,”</span></em><span> stresses Nobel Laureate for Economics, Esther Duflo.</span></strong></div><p></p><p style=\"text-align: justify\"><span>The successive industrial revolutions, economic and demographic growth, and the globalization of the economy have accelerated climate warming. What can we do? Any industrial undertaking will necessarily have an impact on the environment because it needs raw materials and energy to produce, process, transport and sell. The challenge consists, among other things, in reducing our carbon footprint. This means decarbonizing our direct and indirect activities to put the brake on climate warming, without giving up on the idea of producing goods and services that are essential for human progress.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn4bj3d0048356t4hvala9u"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin: environmental trailblazer"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><span>Michelin was far sighted when it brought out its first “green” tire with greater energy efficiency in 1992. Adding silica to the rubber compound lowers rolling resistance, thereby reducing fuel consumption and therefore CO</span><sub><span>2</span></sub><span> emissions. Moreover, in 2002, well before most multinational companies, Michelin published its </span><em><span>Performance and Responsibility Charter</span></em><span>, of which one of the five fundamental principles is respect for the environment.</span></p><p></p><p><span>In 2021, based on its values and convictions, Michelin adopted a strategy to combat climate change, with the firm intention of </span><strong><span>remaining within a 1.5°C temperature increase, aligned with the </span><em><span>Race to Zero</span></em><span> campaign</span></strong><span>, in a completely transparent manner and without carbon offsetting. This commitment is part of the Michelin Group’s “All-Sustainable” approach, which is underpinned by the balance between People - Profit - Planet.</span></p><p style=\"text-align: justify\"><span>Environmental protection is one of the three prongs of this approach and Michelin aims to achieve “net-zero emissions” by 2050. This entails reducing the CO</span><sub><span>2</span></sub><span> emissions generated by its own operations and those of its value chain by 90%, and, in the longer term, preparing for the capture and permanent storage of a volume of CO</span><sub><span>2</span></sub><span> equivalent to the annual residual emissions.</span></p><p style=\"text-align: justify\"><span>This objective accordingly rests on an ambitious decarbonization plan through to 2030, aimed at lowering carbon dioxide emissions from all of its production facilities, logistics operations and supply chain, designing more energy-efficient tires and developing low-carbon mobility through the hydrogen sector... It will complement a policy of protecting resources by incorporating ever-increasing quantities of renewable and recycled materials</span><a href=https://www.michelin.com/"#_ftn1\"><span>[1]</span></a><span> in its tires. There are various ways of tackling this.</span></p><div><br><em><span>Renewable materials are those obtained from natural resources that can be replenished over a short period of time</span></em><strong><em><span>,</span></em></strong><em><span> on a human scale, such as biomass. This necessarily excludes fossil resources (oil, natural gas, coal, etc.) and minerals (according to the American Chemical Society - \"12 Principles of Green Chemistry\"). Recycled materials are those generated by any recovery operation that transforms industrial or post-consumer waste into products, materials or substances. This excludes energy recovery and reprocessed materials used as energy (according to the definition by the EU Waste Framework Directive).</span></em></div><p></p><div></div><p style=\"text-align: justify\"><span>&nbsp;</span></p><p style=\"text-align: justify\"></p><h2><strong><span>Clear objectives</span></strong><span>&nbsp;</span></h2><p></p><p></p><div><span>Michelin’s climate change strategy and decarbonization plan are based on </span><strong><span>targets validated by the Science-Based Targets initiative (SBTi)</span></strong><span>, which was set up by various international bodies (CDP, GC, WRI, WWF and others). The starting point is to measure the organization’s greenhouse gas emissions to calculate its carbon footprint. There are different methodologies serving a common purpose, namely to categorize emissions into three spheres: Scopes 1, 2 and 3.</span></div><p></p><p><span>Scope 1 comprises greenhouse gas emissions (GHG) emitted directly by the company (such as the use of fossil fuels for its industrial processes, heating, etc.). Scope 2 measures indirect GHG emissions stemming from the energy purchased and used by the company. Scope 3 covers all the other indirect emissions, such as purchases of raw materials or services, as well as the use of the products and services sold. </span><strong><span>Scope 3 is not under the company’s direct responsibility, but it is the most comprehensive category and the one with the greatest impact on the environment.</span></strong></p><div><span>&nbsp;&nbsp;</span></div><p></p><p><span>Michelin has carried out </span><strong><span>a thorough analysis of the tire life cycle</span></strong><span>, spanning from the extraction of raw materials to the processing of end-of-life tires. It has also set CO</span><sub><span>2</span></sub><span> reduction targets for each stage, such as about 30% reduction in tonnes of CO</span><sub><span>2</span></sub><span> for upstream energy, logistics operations by comparison with 2019, and a 10% increase by 2030 of tires’ energy efficiency during usage versus 2020.</span></p><div></div>"]}],"action":[0,{"_id":[0,"clst5tk6j1bk512hn49hb1sv5"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpldow990026356cg91zijck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clpldrgz428vl0tlmgwlwghnj"],"cursor":[0,true],"title":[0,"The Group’s environmental approach"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clsvn5z9n2vzm13hcdz2hdzfp"]]],"imagePreviewFields":[0,{"clsvn5z9n2vzm13hcdz2hdzfp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldrgz928vm0tlmcmsc1r5l"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=Kaj0yOZioCw"],"title":[0,"Michelin's environmental approach"],"thumbnail":[0,"https://i.ytimg.com/vi/Kaj0yOZioCw/hqdefault.jpg"]}],"title":[0,"La démarche environnementale du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldry1r004n356ciw03n24j"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What concrete solutions?"],"textarea":[0,{"content":[0,"<div><span>The decarbonization plan drawn up by Michelin entails achieving both energy efficiency and the energy transition. </span><strong><span>Regarding tire production processes (Scopes 1 and 2), the goal is to reduce by more than half CO</span><sub><span>2</span></sub><span> emissions from production plants by 2030</span></strong><span> by consuming less and more effectively.</span></div><div><span>A few production facilities, such as Cuneo in Italy, have already begun installing electric curing presses to replace their steam-powered curing presses, which depend heavily on gas-generatedenergy. Eventually 60% to 70% of the fleet of curing presses will be electrified.</span></div>"]}],"action":[0,{"_id":[0,"clst5vg4q1byx13hcexdhho8f"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldtmg70059356c5hc568i1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpldux3m298c0tnpanb03v53"],"cursor":[0,true],"title":[0,"The Group's decarbonization plan"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clt8r849509s913dhh5068086"]]],"imagePreviewFields":[0,{"clt8r849509s913dhh5068086":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldux3o298d0tnp5ge3gic2"],"url":[0,{"url":[0,"https://youtu.be/VHWxP0K15ig"],"title":[0,"Decarbonization plan of Michelin Group"],"thumbnail":[0,"https://i.ytimg.com/vi/VHWxP0K15ig/hqdefault.jpg"]}],"title":[0,"Vidéo en motion design sur le plan de décarbonation du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldv7dr007q356cvvntuttw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 2019, the Gravanches plant in Clermont-Ferrand became the first MICHELIN tire plant in the world to achieve “net-zero emissions”. A heat pump recovers waste heat given off by the production process and uses them for heating, while all the electricity required to operate the plant comes from guaranteed renewable sources. <br><br>Since 2008, the Michelin Group has been taking steps to develop renewable energies.</span></div><p><span>In 2023, Group plants in 13 European Union countries, Asia and Brazil have been using guaranteed-renewable electricity. Energy efficiency is still the priority of the “net-zero emissions” roadmap.</span></p><p style=\"text-align: justify\"><span>In 2023, 361 projects were undertaken, requiring an investment of 114 million euros.</span></p><div><span>&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clst5xdae1c1n13hc25i85urq"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldya3z009k356ck6an7m2t"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpldz1vd00af356cm3y7sl06"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"114"],"title":[0,"In 2023, 361 projects were undertaken, requiring an investment of 114 million euros."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,80],"y":[0,48]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpldzygg00cd356chhs6njhm"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"And what about Scope 3?"],"textarea":[0,{"content":[0,"<div><span>Scope 3 greenhouse gas emissions do not come directly from the Company, but </span><strong><span>Michelin intends to take action along its value chain</span></strong><span> to achieve its “net-zero emissions” targets. In 2023, the Group’s Scope 3 emissions amounted to </span><strong><span>143 million tonnes of CO</span><sub><span>2</span></sub></strong><span>, </span><strong><span>91% of which stemmed from use of the Group’s tires sold around the world.</span></strong></div><p></p><p></p><div><span>Of the 15 Scope 3 categories listed by the </span><a href=https://www.michelin.com/"https://ghgprotocol.org//">Greenhouse Gas Protocol</span></a><span> methodology, No. 11 “Use of the products sold” frequently weighs heavily a company’s carbon footprint. Michelin intends to address this item by improving its tires’ energy efficiency and is aiming for a 10% increase in efficiency between 2020 and 2030. Michelin’s e.PRIMACY range is an excellent example of this. With its low rolling resistance, the MICHELIN e.Primacy tire is the champion of energy efficiency and is leading the way for a new generation of products, designed with consideration given to their lifecycle analysis. All of the e.PRIMACY tire’s environmental impacts have been calculated and optimized, from the mining of the raw materials used to the production, distribution, use and recycling of the tires.</span></div><p><span>The transport, supply chain, and the suppliers of raw materials are also targets for improvement in Michelin’s bid to achieve “net-zero emissions”. Transporting less, better, and differently by using multimodal and decarbonized transportation is a major challenge. Michelin is on track with its roadmap. It reduced shipping-related CO</span><sub><span>2</span></sub><span> emissions by 25% between 2019 and 2023. It is even offering tangible solutions such as the Wisamo inflatable wing, which will make it possible to decarbonize sea freight. On the suppliers’ side, their process for integration, commitment and tracking has already been drawn up for 2024: 70% of their CO</span><sub><span>2</span></sub><span> emissions corresponding to Group purchases will have to be covered by scientific targets. By 2030, Michelin is aiming to reduce the emissions linked to its raw materials purchases by almost 30% compared with 2019. For the disposal of its end-of-life tires, Michelin had engaged technical partners to recycle and reuse certain raw materials (carbon black and steel).</span></p>"]}],"action":[0,{"_id":[0,"clst5zeys1clm12j836979g8d"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clple1h5800h6356cifhorw53"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"De car bo nize"],"content":[0,{"content":[0,"<p><strong><span>Four syllables to fight global warming. Michelin has embarked on a vast program to achieve its “net-zero emissions” targets and uphold its “All Sustainable” approach through to 2050. The Group’s decarbonization plan is unfolding for everyone to see and in the firm belief that we can win this race against the clock to protect the climate. At the same time, Michelin is pursuing its commitment through a genuine effort to reduce its environmental footprint: it is protecting biodiversity</span></strong><span>&nbsp;</span><strong><span>at its facilities, saving resources and maintaining a </span></strong><a href=https://www.michelin.com/"https://natural-rubber.michelin.com/fr//">responsible natural rubber industry</span></strong></a><strong><span>.</span></strong></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr0t2o9100ss356fl5v8vxmk"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clple2jz900ji356crm6w0kgj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notes"],"content":[0,{"content":[0,"<div><em><span>The category of tires to which the MICHELIN e.Primacy belongs is defined by the summer tire ranges of Premium brands such as CONTINENTAL, GOODYEAR, BRIDGESTONE, PIRELLI and DUNLOP, which a consumer can purchase from a retailer. </span></em><strong><em><span>Not including ranges designed to meet car manufacturers’ specific “original equipment” specifications.</span></em></strong><em><span>&nbsp;</span></em></div><div><em><span>When new, the MICHELIN e.PRIMACY tire generates on average 2 kg/t less rolling resistance than the average of its competitors. This represents a fuel saving of up to 0.21l/100 km for a VW Golf 7 1.5 TSI, or an extra 7% range for a VW e.Golf.&nbsp;</span></em></div><div><em><span>Energy consumption refers to the fuel for heat-engine and hybrid vehicles, and electricity for electric vehicles.&nbsp;</span></em></div><div><em><span>Rolling-resistance tests on a machine, conducted by Applus Idiada at Michelin’s request, in June (new tire) and August 2020 (buffed down to 2mm), using a 205/55 R16 91V tire size, comparing the MICHELIN e.Primacy tire (new: 5.58kg/t &amp; worn: 5.13kg/t) to the MICHELIN PRIMACY 4 tire (new: 7.74kg/t &amp; worn: 6.25kg/t); BRIDGESTONE TURANZA T005 (new: 7.17kg/t &amp; worn: 5.81kg/t); CONTINENTAL ECOCONTACT 6 (new: 6.39kg/t &amp; worn: 5.49kg/t); CONTINENTAL PREMIUM CONTACT 6 (new: 8.93kg/t &amp; worn: 6.94kg/t); DUNLOP BLURESPONSE (new: 7.97kg/t &amp; worn: 5.54kg/t); GOODYEAR EFFICIENT GRIP 2 (new: 7.01kg/t &amp; worn: 5.38kg/t); PIRELLI CINTURATO P7 BLUE (new: 6.96kg/t &amp; worn: 6.30kg/t); PIRELLI CINTURATO P7 (new: 8.79kg/t &amp; worn: 6.97kg/t).  Environmentally-friendly driving is heavily dependent on the driving habits, the vehicle and the tire pressure.&nbsp;</span></em></div>"]}],"isOpen":[0,false]}]]],"anchorId":[0,""],"_id":[0,"clple2xpt00js356c7eb4aa0o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/expand-collapse"],"aposPlaceholder":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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years"],"searchSummary":[0,""],"imageIds":[1,[[0,"clniyhg0q9aod0tsa5bwag5ge"]]],"imageFields":[0,{"clniyhg0q9aod0tsa5bwag5ge":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/decarbonization-a-major-strategic-issue-for-michelin"],[0,"/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkvpvfg074w0iqqdai2c2v5"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"relatedReverseIds":[1,[[0,"clfwcx83q0mk30ujt385k6djw"],[0,"zxy7abrotcgc442myp44k9mw"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"],"_children":[1,[]]}],[0,{"_id":[0,"clpr1yxqr3eqb0tjl2cpfbal5:en:published"],"aposDocId":[0,"clpr1yxqr3eqb0tjl2cpfbal5"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-09-24T13:11:21.832Z"],"slug":[0,"/media/magazine/michelin-is-taking-action-to-reduce-tire-wear-particle-emissions"],"title":[0,"Michelin is taking action to reduce tire wear particle emissions"],"intro":[0,{"content":[0,"<p><strong><span>Michelin has been keeping a close watch on the issue of tire wear particles for many years; these are the particles which are generated by friction between the tire and the road surface. The Group is the leader in this field and is striving to reduce the phenomenon of abrasion, by leveraging its expertise in materials and advocating changes to the regulations.&nbsp;</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clpr1y0de3fbf0th2bohv93gq"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn3mc3s03fz13ov4wdn4imx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3mgrs004i356rxt134xbl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Good tire grip on the road is essential for driver safety. But this road grip has physical consequences: it generates tire wear particles due to the friction between the tire and the road surface. This is known as abrasion and the particles generated are Tire and Road Wear Particles (TRWP).&nbsp;&nbsp;</span></div><div> </div><div><span>Various factors can exacerbate abrasion such as tire quality, driving behavior, the type of road surface and tire pressure.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3mjhb004t356r3fwn1dry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What are tire wear particles made up of?"],"textarea":[0,{"content":[0,"<div><span class=\"ds__note\">According to the definition of the European Chemicals Agency (ECHA), tire wear particles belong to a subcategory of microplastics. However, their properties are quite different from the microplastics which are a byproduct of the plastics we encounter in everyday life (bottles, packaging, textiles etc.) in particular in terms of degradability, size, composition and density.&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">These particles consist of equal proportions of tire tread debris, minerals and dust from the road surface measuring between 80 and 100 microns (the equivalent of a hair’s breadth); by comparison, the average diameter of microplastics is 5 microns.&nbsp;&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their biodegradation, although still little studied, would appear to be much faster (50% of tire wear particles disappeared in 16 months).</span><sup><span class=\"ds__note\">(1)</span></sup></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their physical properties mean that they fall to the ground quickly which limits the quantity of airborne particles. However, there is a risk of them being discharged into the aquatic environment.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a8z14ic7qh3f9rh"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpr23n52001l356chh6793ck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Do tire wear particles contribute to air, soil and water pollution?"],"textarea":[0,{"content":[0,"<div><span>To correctly assess the contribution of wear particles to air, soil and water pollution, the studies based on direct measurement of samples must be dissociated from extrapolations based on statistical models which do not use real-life data.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as air pollution is concerned</span></strong><span>, the various studies carried out by the Tire Industry Project (TIP) and other research bodies all reach similar conclusions. The TIP was set up fifteen years ago in order to study cross-cutting issues concerning the entire tire industry (wear particles, end-of-life tire recycling etc.). Eleven of the world’s largest tire manufacturers are members under the auspices of the World Business Council for Sustainable Development (WBCSD).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The findings of these international studies conducted in different countries</span><sup><span>(2)</span></sup><span> show that </span><strong><span>tire wear particles do not significantly contribute to air pollution </span></strong><span>and in fact</span><strong><span> </span></strong><span>are only found in minuscule quantities in urban pollution: less than 1% of PM10 and less than 0.3% of PM2.5 on average (PM = </span><em><span>particulate matter</span></em><span>).&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as soil and water pollution is concerned</span></strong><span>, this depends on the</span><strong><span> distance</span></strong><span> between the emission zones and the estuaries. It appears that between 1% and 13% of wear particles end up in the ocean.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Studies carried out since 2019 reveal that a </span><strong><span>substance called 6PPD-Quinone is toxic for certain marine species</span></strong><span> (Coho salmon).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>This substance is apparently produced during the transformation of an antioxidant (6PPD) used in tires which plays an important role in safety.  These studies are not yet able to explain the mechanism of toxicity.&nbsp;&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin has pledged to reduce the environmental impact of its products and activities and launched a </span><strong><span>special research program in 2022</span></strong><span> </span><strong><span>to identify a substitute for 6PPD.</span></strong><span>&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a9014icdmqnfqsx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpr25rn9002i356cjo902u3f"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clps44ni40032356ckz0mg5k3"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Cyrille Roget"],"jobTitle":[0,"Michelin Group Technical and Scientific Communication Director"],"textarea":[0,{"content":[0,"<p><em><span>Thanks to Michelin’s longstanding expertise in materials, i.e. our ability to use fewer materials in our tires to make them more lightweight while delivering products that last longer and perform better, the Group has succeeded in keeping tire abrasion in check resulting in a 5% reduction in particle emissions from its products between 2015 and 2020.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm6d0yd80vwe0thj9sd4atkh"]]],"imageFields":[0,{"clm6d0yd80vwe0thj9sd4atkh":[0,{"top":[0,39],"left":[0,902],"width":[0,844],"height":[0,844],"x":[0,52],"y":[0,35]}]}]}]]],"anchorId":[0,""],"_id":[0,"clps45x89004y356czmse30xw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Michelin, unchallenged leader in particle emission reduction"],"textarea":[0,{"content":[0,"<div><span>Factoring in the environmental impact of its products is part of Michelin’s DNA and forms an integral part of corporate strategy. The Group has been closely following the findings of scientific studies on TRWP for many years and stays abreast of all issues related to wear particle emissions and their impact on the planet.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>New information is emerging, contributing to a better understanding of the impact and risks associated with tire abrasion but Michelin has not waited for this to take action: the company has been working on reducing abrasion for many years - right from the design phase.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>To achieve this, Michelin has capitalized on its know-how in formulating synthetic rubbers (functionalized SBR*) and optimizing tread patterns so as to reduce the amount of rubber used.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin also makes use of simulation techniques on the contact patch to reduce slippage and limit tire abrasion.&nbsp;</span></div><p></p><p></p><div><span class=\"ds__note\"><span>*Styrène Butadiène Rubber</span></span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseunmxa376g12hv2tb14yq3"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps4z7jt0081356cotmhdxjk"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clps51of600hy356c6c151m85"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpqpbnez374f0tjlhxq9b7ep"]]],"mediaPropertiesFields":[0,{"clpqpbnez374f0tjlhxq9b7ep":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>This policy made it possible to slash TRWP emissions in Michelin products by 5% between 2015 and 2020. This represents a global aggregate saving of </span><strong><span>100,000 tons of particles</span></strong><span>. In the medium-term, Michelin is working on developing new bio-assimilable materials, significantly limiting the potential impacts of particle emissions.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9214ic5655802u"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps521sr00k3356c8366eoln"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin, a key player driving the progress of the entire tire industry"],"textarea":[0,{"content":[0,"<div><span>The Group has long been in favor of defining regulatory thresholds for tire abrasion so as to limit tire wear particle emissions worldwide. In this respect, Michelin supports the recommendations of the European Commission encompassed in the Euro 7 standard to adopt tire abrasion limits.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin and its competitors, fellow members of the European Tyre and Rubber Manufacturers' Association (ETRMA), have agreed upon the definition of a method for measuring particle emission performance for passenger cars. It is a robust, reproducible method which reflects average usage in Europe, expressed in mg/km/T. &nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group is involved in the Tire Industry Project with other tire manufacturers but also helps fund studies conducted by other bodies to further scientific understanding of wear particles.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9314icbh32bd6t"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clps557x7002q356c5ar8ypyj"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpsgdoep00u8356cw5rogqto"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 20 %"],"title":[0,"Reduction in particle emissions of the MICHELIN e-Primacy range compared to the previous range, the MICHELIN Primacy 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,33],"y":[0,90]}]}]}],[0,{"_id":[0,"clpsge5yb00w6356cswmlohkh"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 25 %"],"title":[0,"Reduction in particle emissions of the MICHELIN Pilot Sport 5 range compared to the previous range, the MICHELIN Pilot Sport 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpsgel3900y4356cq6uffhcp"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,false],"heading":[0,""],"intro":[0,{"content":[0,""]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"_id":[0,"cltzzkhni0c1f13lqa5u64ji0"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.page-list-push.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"cards":[1,[[0,{"_id":[0,"cltzzj0y1004d356mlicxn769"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"press-releases"],"title":[0,""],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"cltr996c7027x13kcabc08n9x"]]],"imageFields":[0,{"cltr996c7027x13kcabc08n9x":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pressReleasesIds":[1,[[0,"cltr9c5th02da13j8dum151f9"]]],"pressReleasesFields":[0,{"cltr9c5th02da13j8dum151f9":[0,{}]}],"pageIds":[1,[]],"pageFields":[0,{}]}],[0,{"_id":[0,"cltzzjelg007k356m8ki4xqzc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"page-tree"],"title":[0,"Michelin’s 360° environmental approach"],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"clhzztmq32vrq0tn0401xbknm"]]],"imageFields":[0,{"clhzztmq32vrq0tn0401xbknm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pageIds":[1,[[0,"clptmaged1qd90tmv1guk20dj"]]],"pageFields":[0,{"clptmaged1qd90tmv1guk20dj":[0,{}]}],"pressReleasesIds":[1,[]],"pressReleasesFields":[0,{}]}]]],"description":[0,{"content":[0,""]}],"actions":[1,[]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltzzkh8200eb356mb6f9o2zw"],"metaType":[0,"widget"],"type":[0,"page-list-push"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clps5ckt600ap356cay4xpl89"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notice"],"content":[0,{"content":[0,"<div><em><span>(1) Environmental Degradation of Tire Wear Particles S. H. Cadle, R. L. Williams (1980), Rubber chemistry and technology Vol53. P. 903-914, Environmental Science Department, General Motors Research Laboratories, Warren, Michigan 48090.</span></em><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><em><span>(2) Air pollution studies:</span></em><span>&nbsp;</span></div><div><em><span>Tyre wear in particulate matter - No need to panic! Stein, G. &amp; Wünstel, E. &amp; Travnicek-Pagaimo, W. RFP 1/2013, Volume 8;</span></em><span>&nbsp;</span><em><span>International conference on rubber and rubber-like material; Kharangpur, India.</span></em><span>&nbsp;</span><em><span>Measurement of airborne concentrations of tire and road wear particles in urban and rural areas of France, Japan, and the United States, Panko et al, 2013.</span></em><span>&nbsp;</span><em><span>Evaluation of Tire Wear Contribution to PM2.5 in Urban Environments. 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To achieve this, Michelin can leverage its </span><a href=https://www.michelin.com/"https://www.michelin.com/en/innovation/" target=\"_blank\"><strong><span>innovative power</span></strong><span> </span></a><span>and indepth knowledge of the properties of materials, in particular composites.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98799o001e356uzqzsqa4x"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"From the “VISION concept” to “AIRLESS” technology - expertise boosted by passion"],"textarea":[0,{"content":[0,"<p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/group/activities/tires/vision-concept/" target=\"_blank\"><strong><span>VISION concept</span></strong></a><span> was unveiled by the Group in 2017 as a sustainable development model for tires. The four main characteristics of this model are AIRLESS technology, connectivity, the use of renewable or recycled materials and a tread that can be recharged on demand. With AIRLESS technology, the air is replaced by a revolutionary load-bearing structure securing wheel stability and guaranteeing a comfortable and safe ride. What lies behind such an amazing feat? Michelin has developed distinctive know-how in the design and production of innovative materials based on materials science. </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/designing-flexible-composite-products/" target=\"_blank\"><strong><span>Expertise in composite solutions </span></strong></a><span>built on the ability to blend materials of very different types is a major differentiating factor and allows Michelin to be best in class in AIRLESS technology.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ed1z00j9356us4yj9kn9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ed1z00j8356u1h5lnpud"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98gpgs00kb356u9tcrqc21"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clixmxs3904yi0una8r9b6ca2"]]],"mediaPropertiesFields":[0,{"clixmxs3904yi0una8r9b6ca2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"The various benefits of AIRLESS technology"],"textarea":[0,{"content":[0,"<div><span>For Michelin, no development project can be tackled without factoring in all its economic, social or environmental impacts. The Group has chosen an </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><strong><span>“All sustainable” approach</span></strong></a><span>. One of its main drivers is innovation and Michelin’s AIRLESS technology certainly fits the bill.</span></div><p></p><div><span>In a world of finite resources, one of the most important environmental features of any object, including tires, is that they last longer. Yet, every year, 20%</span><sup><span>1</span></sup><span> of tires are scrapped prematurely because of a flat (12%) or irregular wear (8%) as a result of inappropriate tire pressure (8%). That’s the equivalent of 200 million tires. These situations could be avoided thanks to AIRLESS technology. Another major advantage of AIRLESS solutions is the cost factor; reducing vehicle downtime boosts productivity and avoiding premature tire replacement saves money. Moreover, maintenance is quicker as it is no longer necessary to check tire pressure. Lastly, it guarantees peace of mind and additional safety for everyone on the road which is a definite advantage.</span></div><p></p><div><sup><span>1</span></sup><em><span> Internal \"scrapyard\" study (2012-2015) based on a sample of 135,000 tires and extrapolated globally (estimated 1 billion end-of-life tires every year).</span></em><span>&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98giy800k0356u68jj09ot"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98giy800jz356usfimbmay"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Tweel, Uptis, Michelin Lunar Airless Wheel… three AIRLESS solutions for three separate applications"],"textarea":[0,{"content":[0,"<h3><strong><span>TWEEL, AIRLESS technology applied to construction and handling machinery</span></strong></h3><div><span>&nbsp;</span></div><div><span>TWEEL tires are puncture-proof thanks to their tough tread and flexible spokes designed to bear the weight of the vehicle; in terms of behavior, they are the same as standard tires.</span></div><div><span>Launched in 2012, TWEEL tires have already performed well on the market, proving their multiple benefits: easy mounting, exceptional operator comfort, improved productivity, damage resistance and enhanced durability.</span></div><div><span>A TWEEL range exists for a whole variety of vehicles and equipment such as compact loaders, handling equipment and all-terrain utility vehicles.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ll3l00oe356upq36h0g5"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ll3l00od356us3hb65rp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98md6o00p2356ua3urez4u"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xq9x3ptj13onfqa6bk4j"]]],"mediaPropertiesFields":[0,{"clw97xq9x3ptj13onfqa6bk4j":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>TWEEL is a portmanteau of tire and wheel clearly illustrating that it is a combination of the two. This innovation saw the light of day at the Michelin Research Center in Greenville, South Carolina.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98n9xl00rq356u5kd1u308"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>Uptis, AIRLESS technology applied to cars and light vehicles</span></strong><span>&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>The subject of more than 50 patents related to the tire’s structure and high-tech materials, MICHELIN UPTIS encapsulates the vast know-how that Michelin has acquired in 130 years, particularly in the field of high-tech materials. It combines </span><strong><span>an aluminum wheel and a flexible load-bearing structure made from glass fiber reinforced plastic</span></strong><span> (GFRP). As it has no compressed air, it cannot puncture. This tire mainly addresses the light utility vehicles fleet market for professional use dedicated to last mile deliveries. Michelin signed two sales partnerships in 2023, one with </span><strong><span>DHL</span></strong><span> in Singapore and the other with </span><strong><span>La Poste,</span></strong><span> the French post office.&nbsp;These partnerships provide an opportunity to test UPTIS prototypes in the extremely demanding real-world condition of last-mile deliveries: frequent stops, driving on to and off of sidewalks, highways, and rural roads in poor condition, repeated braking and acceleration, etc. UPTIS is currently </span><strong><span>the only AIRLESS solution in use on the open road and in real-world conditions</span></strong><span>. These real-life tests will be taking place until the end of 2025 and will help enhance the Group’s knowledge in this area thanks to advanced analysis and expertise.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98nry800se356uhwyzu6rj"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98nry800sd356u4yjo05oy"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,""],"cursor":[0,false],"_id":[0,"clw99vuuv3qy513on50tu6fv2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clw97y2lf3q1y14om4bppcbkn"]]],"imagePreviewFields":[0,{"clw97y2lf3q1y14om4bppcbkn":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/E_Xz3wymzTU?si=5XKSUXuH323aGXXg"],"title":[0,"Michelin UPTIS pour DHL et La Poste"],"thumbnail":[0,"https://i.ytimg.com/vi/E_Xz3wymzTU/hqdefault.jpg"]}],"title":[0,"Michelin équipe désormais des véhicules de livraison de La Poste avec sa solution airless UPTIS."],"_id":[0,"clw99vuuy3qy613on925oeq8n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clw99sz7o01ub356uluwa6zpq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>At the end of 2023, the UPTIS prototypes in circulation had already driven more than 4.5 million kilometers.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98puv100w3356uift2xalm"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>AIRLESS technology applied to the lunar wheel</span></strong><span>&nbsp;&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>Michelin belongs to the Moon RACER</span><sup><span>2</span></sup><span> team which was tasked with conducting the feasibility study for the lunar terrain vehicle as part of NASA’s ARTEMIS project. The Group will be able to leverage its previous experience on NASA projects as well as its expertise in airless tires and </span><strong><span>its knowledge of high-tech materials</span></strong><span> to design a lunar wheel capable of withstanding extreme temperatures (over 100°C and below -240°C) and solar and galactic radiation, while preserving the vehicle’s battery life and providing maximum traction on aggressive, uneven ground. Michelin believes that the technical developments and scientific breakthroughs during the project will help the Group to continue innovating in applications back on earth! The next milestone will be in one year’s time when the Group presents its feasibility roadmap.</span></div><p></p><p><sup><span>2</span></sup><em><span> Michelin’s fellow members in the team coordinated by Intuitive Machines include AVL, Boeing and Northrop Grumman.</span></em><span>&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98tihg00xw356ugdby34vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98tihg00xv356uu7wzfafm"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98dod000ix356uzmyata7z"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xuqn3q1u14om4w3z1yzs"]]],"mediaPropertiesFields":[0,{"clw97xuqn3q1u14om4w3z1yzs":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>This is not the first time Michelin has collaborated with the NASA. 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That’s the equivalent of two F1 Grand Prix races!&nbsp;&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4ke7oc0031356szqmpy8ge"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4ke7oc0030356stflju4ce"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly5kse9200b5356wgwibj8tu"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cly5ks1b328g515rs6526160f"]]],"mediaPropertiesFields":[0,{"cly5ks1b328g515rs6526160f":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Safety, the environment, savings: 3 good reasons to use tires designed to last"],"textarea":[0,{"content":[0,"<div><span>Bear in mind that, from the moment a tire is fitted on a vehicle and driven, it starts to wear, and the more it wears, the more its performances change: some for the better, others not.&nbsp; This is because, while certain performances improve with wear – rolling resistance or noise, for example – wet braking, on the other hand, becomes less efficient as the tire wears down.&nbsp; For this reason, and also because safety has always been one of the Group’s core concerns, Michelin believes that tire tests should not be restricted to new tires, but should also be performed on worn tires. There are also undeniable economic and environmental benefits to being able to drive perfectly safely down to the tire’s legal wear limit. Fewer tire changes mean fewer expenses and a smaller impact on our planet.&nbsp;&nbsp;</span></div><p></p><p><span>So the “long-lasting performance” goal is at the heart of </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><span>Michelin’s “All-sustainable” approach</span></a><span>; protecting the environment, in particular, is a long-standing commitment and one of the Group’s five core values. Michelin estimates that, in Europe alone, 128 million</span><sup><span>(2) </span></sup><span>tires and 6.6 million</span><sup><span>(2)&nbsp;</span></sup><span> tonnes of CO₂ emissions would be avoided if all tires could be used down to their legal wear limit. Increased safety, a reduced tire budget, less waste generated, less material used, less energy consumed: it’s obvious to Michelin that the solution lies in designing tires that are made to last, and approving tires’ performances through mandatory pre-sales testing.&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kfrde003s356suub5aqoo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kfrde003r356spa5ie438"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"New regulation on worn tires"],"cursor":[0,true],"_id":[0,"clyefdama2ndl13po2as6atq9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clyef4x1w08o713o4dbrn6au1"]]],"imagePreviewFields":[0,{"clyef4x1w08o713o4dbrn6au1":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,533],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/q6zM9zamebg"],"title":[0,"Michelin Story - Long Lasting Performance - New regulation on worn tires"],"thumbnail":[0,"https://i.ytimg.com/vi/q6zM9zamebg/hqdefault.jpg"]}],"title":[0,"Michelin is delighted that the new European regulations on the performance of used tires come into force in July 2024. These regulations will benefit consumer safety, their wallets and the planet."],"_id":[0,"clyefdamc2ndm13poa8y774fy"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyef7qt400aa356w0rcn216b"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cly5ktlun00bq356w1vehhzt1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"128"],"title":[0,"In Europe, replacing tires before the legal wear limit of 1.6 mm would result in over 128 million tires being manufactured every year. Worldwide, the figure would reach 400 million."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cly5ky6l000nb356wzknv8kuk"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"6,6"],"title":[0,"In Europe, using tires up to their legal wear limit of 1.6 mm would save up to 6.6 million tonnes of CO2 emissions every year. Worldwide, this saving would amount to 35 million tonnes."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly5l1i2i00s7356whpd3wr4v"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"The authorities finally recognize the necessity of testing worn tires"],"textarea":[0,{"content":[0,"<div><span>For all of these reasons, Michelin has always been convinced of the need to update the EU regulations and has actively campaigned for this. The final impetus came in November 2019, when the European Union formally adopted the amendment of the Regulation on General Vehicle Safety, aimed at tightening road safety in Europe. Among the measures adopted by the European institutions was the very first mention of the need to lay down a threshold value for worn tires. Following the text drafted by the European Union authorities, work was conducted within the United Nations Economic Commission for Europe (UNECE) to define the testing method and propose a test. Accordingly, this threshold value was introduced in July 2024 for the new types of passenger car tires. In other words, it will no longer be possible to market tires that exceed this threshold value.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kku8v0090356stjbihbdo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kku8v008z356s6mc2xexi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cly4kj14w0087356s5z1ckpam"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Cyril Roget"],"jobTitle":[0,"Michelin Group Scientific Innovation and Communications Director"],"textarea":[0,{"content":[0,"<p><em><span>Up until now, only new tires underwent performance testing and type approval. Nothing was done to measure the performance of a tire that was worn down to the 1.6mm tread-wear indicator. That just didn’t make sense for us. That’s why we’re pleased today to see the European regulation amended to include the testing of worn tires.</span></em><span> </span><em><span>For our safety, the environment and our purchasing power, we all stand to gain from this new regulation.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clvgfspxf1qhh12o72m133bpt"]]],"imageFields":[0,{"clvgfspxf1qhh12o72m133bpt":[0,{"top":[0,158],"left":[0,0],"width":[0,1400],"height":[0,1400],"x":[0,57],"y":[0,27]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly4kjzl3008o356sa2a5o2io"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Why perform wet-braking tests, and under what conditions?"],"textarea":[0,{"content":[0,"<p><span class=\"ds__note\">There are two reasons for that. Firstly, Michelin believes that the current regulatory wet-braking test, which is performed on new tires to define the safety threshold, is the one best suited to measuring worn tires’ performance. Moreover, this test, which measures the braking distance necessary for a vehicle to decelerate from 80 km/h to 20 km/h, with less than 1 mm depth of water, corresponds perfectly to the actual risk conditions that we might encounter on the road. Recent accidentology studies carried out in Germany</span><sup><span class=\"ds__note\">(3)&nbsp;</span></sup><span class=\"ds__note\"> in particular showed that only one in a thousand car accidents are caused by aquaplaning, which occurs when water is well over 1mm deep. As for the speed of 80 km/h, another study indicates that, in 90%</span><sup><span class=\"ds__note\">(4) </span></sup><span class=\"ds__note\">of the accidents that occur on wet roads, the speed at which the car was traveling before the accident happened was under 80 km/h.&nbsp;</span></p><p><span class=\"ds__note\">&nbsp;</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4klndf009p356s9pstcfsv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4klndf009o356sya4t5fq6"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><strong><span>Michelin is engaged in the global combat against road accidents and sees mobility as a universal right, central to human development. It has never ceased to act and innovate to make mobility ever safer and more efficient, with maximum performances and minimum resource consumption and environmental impacts.&nbsp; The entry into force of worn-tire testing therefore marks another major step to which the Group is proud to have contributed, and once again demonstrates the aptness of Michelin’s history-making choice to design tires with performances that are made to last.&nbsp;&nbsp;</span></strong></div><p><br><br><span class=\"ds__note\"><sup><span>(1)</span></sup><em><span> With the results we have to date and our performance estimates, we are convinced that less than 0.5% of our products may not have sufficient margin to pass the wet grip threshold in a worn state. These are mainly a few tire sizes specially designed for ice use with the Igloo marking.&nbsp;</span></em><span>&nbsp;</span></span></p><div><span class=\"ds__note\"><sup><span>(2)</span></sup><span> </span><em><span>Data from the Ernst &amp; Young report entitled \"No fatality to programmed obsolescence\" - May 2017.</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(3)</span></sup><span> </span><em><span>Studies conducted by the </span></em><strong><em><span>VUFO</span></em></strong><em><span> (the University of Dresden’s accidentology chair) and the </span></em><strong><em><span>GIDAS</span></em></strong><em><span> (the German In-Depth Accident Study project)</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(4)</span></sup><strong><em><span> GIDAS 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Michelin will always be Michelin because we will always care - not just for our employees, and more widely, for the local communities and the regions where we do business.”</span></em><span>&nbsp;Florent Menegaux, Chief Executive Officer of the Michelin Group</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clyfuyp440dfr13o42kg74ptu"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"clyij2tth005t12o4aka21spt"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"clyij1j0900om356rt2expx3n"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>Social innovation has been a hallmark of Michelin’s identity since the very beginning. At Michelin, innovation is not just a matter of technology. Michelin is also a pioneer in social terms, supporting its employees in both their personal and professional lives through a program of action. Very early on in its existence, Michelin created an environment conducive to the enhanced wellbeing of its employees and their families, building schools, healthcare centers, hospitals, sports amenities and offering training opportunities. It was also a way to make the company a more attractive employer at a time when there was a labor shortage due to a mainly rural population.</span></p><p><span>As early as 1927, Edouard Michelin wrote: </span><em><span>“We are convinced that our firm is prospering due to its welfare programs.”</span></em><span> A century later, Michelin Group CEO Florent Menegaux declared: </span><em><span>“We cannot expect our employees to buy in to a collective project if they are living in survival mode.”</span></em><span>&nbsp;</span></p><p><span>These declarations were made several decades apart but the two company leaders shared the same belief. In other words, </span><strong><span>Michelin will always be Michelin!</span></strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyij2ps800ox356r2qt9ph6v"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin laid the foundations for its social policy at the start of the 20th century"],"textarea":[0,{"content":[0,"<ul><li><p><span>Michelin’s bonus and profit-sharing scheme dates back to the start of the last century.</span></p></li><li><p><span>In 1910, Michelin set up a cooperative to supply food and consumer goods to its employees. It also ran a restaurant serving around 700 meals a day.</span></p></li><li><p><span>Given the dilapidated state of housing, the company purchased 35 hectares of land and built 8,000 affordable housing for its employees between 1919 and 1923.</span></p></li><li><p><span>Dispensaries provided free medical appointments for employees and first-aid stations were set up in the plants.</span></p></li><li><p><span> In the middle of the nineteen thirties, Michelin opened its first daycare center so that women could breastfeed their babies during working hours.</span> </p></li><li><p><span>Michelin took care of educating its employees’ children, opening an apprenticeship center and arranging evening classes for its workers. </span></p></li><li><p><span>Sport was important for the company too: in 1911, it founded the ASM club (Michelin sportive association), which boasted a swimming pool - the only one in the area for many years! - with its legendary Michelin Man Fountain.</span></p></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvjc9400hy356ueac9ub7q"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfvjc9400hx356ukh6ok5d3"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"album":[1,[[0,{"_id":[0,"clyfvel5s00eo356ujmvk8hvm"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdao52s7z13po7bfjegx9"]]],"desktopMediaFields":[0,{"clyfvdao52s7z13po7bfjegx9":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvexa500eu356uvvx3xl5o"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdk532s5e15rsdwtyfbsa"]]],"desktopMediaFields":[0,{"clyfvdk532s5e15rsdwtyfbsa":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvf2vz00f0356u3sfr4fgs"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdme90dol13o415bf42k6"]]],"desktopMediaFields":[0,{"clyfvdme90dol13o415bf42k6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvfcu000f6356um439p1ly"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdhur2s8713podlrg1nms"]]],"desktopMediaFields":[0,{"clyfvdhur2s8713podlrg1nms":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvgd9500fo356uq07dtdmr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdffz0dof13o4blfad4n6"]]],"desktopMediaFields":[0,{"clyfvdffz0dof13o4blfad4n6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvg1y400fi356u18eq3exj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdoue2s8f13poa7qzhlj0"]]],"desktopMediaFields":[0,{"clyfvdoue2s8f13poa7qzhlj0":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvft1e00fc356uea5f7upc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvd8i20do513o4083l4h4c"]]],"desktopMediaFields":[0,{"clyfvd8i20do513o4083l4h4c":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"displayDownloadAllCTA":[0,false],"_id":[0,"clyfvhq3800gm356u16p7w9t1"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/album-slider"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<p><strong><span>A lasting heritage which still resonates today - putting people first</span></strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfwuq8w01nd356un81gac1g"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>For Michelin, no change can come about without factoring in the human dimension. In Michelin’s quest to accelerate and sustain change it puts the wellbeing of the people with whom it interacts on a par with its economic, financial and environmental goals. </span></strong></p><p><strong><span>&nbsp;</span></strong></p><h2><strong><span>Social security, workplace inclusion, a living wage, lifelong learning - these are all natural commitments for Michelin.</span></strong></h2><p><span>Taking care of employees who devote time and effort to contributing to the success of the company seems only fair. For Michelin it goes without saying.&nbsp;This underpins the Group’s multifaceted vision which is deployed worldwide: a universal social protection floor, adequate pay to provide for the needs of the employee’s family and save for a rainy day, an inclusive working environment, training opportunities throughout their career - Michelin undertakes a whole range of initiatives for the benefit of its employees. Here are a few examples:</span></p><p></p><ul><li><p><strong><span>The Michelin One Care Program</span></strong></p></li></ul><p><span>This program offers all Group employees worldwide a package of social benefits reflecting three core priorities: providing time off for a new arrival in the family, death benefits for the families of employees and healthcare coverage for all employees and their families.</span></p><p></p><ul><li><p><strong><span>A living wage for everyone</span></strong></p></li></ul><p><span>At the beginning of 2024, Michelin was awarded Global Living Wage Employer certification by the Fair Wage Network, a globally recognized NGO. This certifies that Group employees* receive at least the equivalent of the living wage.&nbsp;</span></p><p><em><span>*Scope of certification: all Michelin Group companies except for newly acquired companies or companies in the process of being sold.</span></em><br><br></p><ul><li><p><strong><span>Career-long training</span></strong></p></li></ul><p><span>Michelin opened its talent campus, “La Manufacture Des Talents”, in 2022 following on from Hall 32, a vocational training center for industry created in 2019. Both are intended to help boost lifelong employability and offer top-notch training in the careers of tomorrow. The talent campus offers more than 26,000 different training and personal development courses and has already delivered more than 4.7 million hours of training - twice as much as the usual figure in other companies. Moreover, the on-line training offer has increased six-fold in the space of three years.</span></p><p></p><ul><li><p><strong><span>An inclusive workplace</span></strong></p></li></ul><p><span>Equal opportunities, fair treatment for employees throughout their career, gender equality in industry where women are still underrepresented, diversity etc. Since 2005, the Group does its utmost to ensure that everyone - irrespective of their personal characteristics - is entitled to the same respect and consideration at all levels of the company and fights all forms of discrimination.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvqm5e00la356uk9azqagg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyfvqm5e00l9356uv311autz"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"Living wage"],"cursor":[0,false],"_id":[0,"clyfvt33k0dy513o4fx979spf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clvgbrl0q1nto12o7bgwgescx"]]],"imagePreviewFields":[0,{"clvgbrl0q1nto12o7bgwgescx":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,549],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/TDltDx9wNHU"],"title":[0,"Living wage programme: every employee deserves decent living conditions"],"thumbnail":[0,"https://i.ytimg.com/vi/TDltDx9wNHU/hqdefault.jpg"]}],"title":[0,"In 2021, the Group committed to providing all its employees with remuneration at least equivalent to the “living wage”, so that each employee can provide for his family's basic needs."],"_id":[0,"clyfvt33m0dy613o40z7d5dos"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyfvoixy00jk356uk2l4izgl"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clygzc32600zx356wa61qhr12"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"5"],"title":[0,"Nearly 5 million hours of training per year for 130,000 employees"],"mediaMask":[0,"P"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zy356wty2gifh6"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"14"],"title":[0,"A maternity/adoption leave of at least 14 weeks and a 4 weeks of paternity/adoption leave"],"mediaMask":[0,"K"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zz356wrbjjymw1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"20"],"title":[0,"Women currently account for almost 20% of the Group’s headcount and nearly 30% of managers are women"],"mediaMask":[0,"F"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clygzc32600zw356wwups082j"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>A host of community projects and initiatives across the globe</span></strong></h2><p><span>In response to the changing competitive landscape and structural factors impacting the competitiveness of its manufacturing operations, the Group may be obliged to halt certain activities in order to safeguard the future of the company, in some cases, despite the efforts deployed by its teams. These are among the most difficult decisions to take. Michelin systematically makes a two-pronged commitment, supporting all employees and helping the impacted communities. This is the role of </span><strong><span>Michelin Development</span></strong><span> which is involved in regenerating the areas impacted by economic change so as to encourage the emergence of new activities and promote job creation.&nbsp;The Group is involved in major transformation projects such as the CleanTech Innovation Park in Bamberg (Germany), the Michelin Scotland Innovation Park in Dundee (Scotland) and ATINEA in La Roche-sur-Yon (France). </span><strong><span>Michelin Development has created 40,000 new jobs since 1990.</span></strong></p><p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/parc-cataroux/" target=\"\"><strong><span>Parc Cataroux</span></strong></a><span> project is another illustration of a redevelopment initiative launched by the Group in collaboration with various local public and private partners. It is a multifaceted project intended to boost the economic dynamism and the attractiveness of the region, make cultural, recreational and sport/wellbeing activities more accessible, promote equal opportunities and encourage innovation. Parc Cataroux alone represents an investment budget of</span><strong><span> </span></strong><span>€300 million.</span></p><p><span>The Group is involved in a host of community initiatives wherever it does business. The Company’s </span><strong><span>Michelin Volunteering</span></strong><span> Program encourages employees to get involved in a variety of local community actions ranging from healthcare, education and emergency relief to safe mobility, environmental protection, diversity and inclusion. In Thailand, Indonesia and Brazil where Michelin is a large natural rubber buyer, it advocates for responsible </span><a href=https://www.michelin.com/"https://natural-rubber.michelin.com//" target=\"\"><span>management of the rubber growing sector</span></a><span>. For example, this includes contributing to the social and economic development of smallholders. 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we expect to offer many, often contradictory performances: to be round and flat, flexible yet rigid, tough enough to withstand the many hardships it is faced with on a daily basis. Michelin therefore has all the requisites to become a world leader in composites</em>.” - Florent Menegaux, Chief Executive Officer of the Michelin Group&nbsp;</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1ae4yru1zkw13jxffb8b66l"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1ahl3fg153d13k26r7da5vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1aes13g005d356wbt967co7"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Composites are marvels of technology, truly ingenious products which have already revolutionized many sectors of industry. Michelin is convinced that composites - with their infinite potential for innovation - will continue to play a key role in the future, helping address the huge human and environmental challenges that lie ahead. Constantly pushing back the frontiers of the possible, Michelin has developed genuine expertise in the field of composites.</strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1aesbrf005o356wztyb4zt7"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"All about composites...."],"textarea":[0,{"content":[0,"<p><strong>A composite consists of two or more different types of materials with complementary properties combined to form a product, offering even greater performance, usually capable of solving several issues at the same time.</strong></p><p>Did you know that we have been using composites for thousands of years? The mud and straw bricks used by the Egyptians and Mesopotamians to make their houses sturdier, the concrete made of lime, volcanic ash and fragments of rock the Romans used to build aqueducts and infrastructure were early forms of composites.</p><p>Whether derived from natural sources such as wood or bones, or from the chemistry of materials, <strong>composites are all around us today in a variety of forms</strong>. They are designed to help shield, buffer, secure, bond, seal and convey in multiple applications. Many innovations would simply not have been possible without composites, and entire sectors of industry - automotive and aeronautics for example - would have not achieved the same technological advances.&nbsp;</p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1ahmwed002j356x3u4sxwga"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1ahmwed002i356x4ptojrxh"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"What is a composite?"],"cursor":[0,false],"_id":[0,"cm1ahl3fh153e13k2cw6w450w"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1iz34t61sxa14ma33usa8w4"]]],"imagePreviewFields":[0,{"cm1iz34t61sxa14ma33usa8w4":[0,{"top":[0,56],"left":[0,6],"width":[0,1914],"height":[0,848],"x":[0,71],"y":[0,68]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://www.youtube.com/watch?v=v5ZAECxcCSM"],"title":[0,"What is a composite?"],"thumbnail":[0,"https://i.ytimg.com/vi/v5ZAECxcCSM/hqdefault.jpg"]}],"title":[0,"Composites, complex combinations of materials that were never meant to be together. Materials whose properties complement each other to solve several problems at the same time. Composites are present in all areas of mobility, construction, aeronautics and health."],"_id":[0,"cm1ahl3fk153f13k29h1a2pce"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1afks17006w356wh0k40hzz"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Composites are lightweight, strong, sustainable and long-lasting... characteristics which explain their popularity in diverse sectors such as automotive, aeronautics, sport and construction.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1ahkxe0008k356wk64d16zh"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tires: the composite par excellence on which Michelin has built its leadership"],"textarea":[0,{"content":[0,"<p>Without Michelin’s innovative power, its in-depth understanding of material properties and its ability to combine materials with often contradictory properties, tires would have never achieved today’s impressive levels of performance.&nbsp; Thanks to <strong>tires - a truly iconic composite containing more than 200 components </strong>- Michelin has acquired unparalleled expertise and achieved best-in-class status.&nbsp;</p><p>Michelin owes its leading position in composites to the cutting-edge expertise in tire technology it has been honing for over 130 years, combining chemistry, material processing, composite design and an understanding of how its products are used, extending from fundamental research right through to the manufacturing phase.&nbsp;&nbsp;</p><p>Conveyors, seals, belts, fibers, coated fabrics, membranes, resins and polymer medical implants are just some of <strong>the increasing number of composites manufactured by Michelin which is branching out beyond its emblematic core product - tires.&nbsp;</strong></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1eu0fx000bu356t0jjzp782"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1eu0fx000bt356thbjq4ncp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"The tire, the ultimate composite"],"cursor":[0,false],"_id":[0,"cm1ahp0ue154b13k26i4vcbyl"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1g4xi7d080e13jx27z9cg97"]]],"imagePreviewFields":[0,{"cm1g4xi7d080e13jx27z9cg97":[0,{"top":[0,112],"left":[0,0],"width":[0,1920],"height":[0,846],"x":[0,50],"y":[0,51]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/VoRjIHEH_zI"],"title":[0,"Pioneering Life-Changing Composites"],"thumbnail":[0,"https://i.ytimg.com/vi/VoRjIHEH_zI/hqdefault.jpg"]}],"title":[0,"A pioneer in materials science for more than 130 years, Michelin aims to build a world-leading manufacturer of the composites that transform our daily lives..."],"_id":[0,"cm1ahp0uh154c13k25yqp8rn8"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1ahp0ga003i356x62g956e0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Building a world-leading manufacturer of composites"],"textarea":[0,{"content":[0,"<p>Michelin’s goal is to become the global leader in composites, serving fast growing markets in highly demanding fields such as mobility, construction, aeronautics, low-carbon power and healthcare. The Group is expanding into these markets by developing its existing activities combined with external growth.&nbsp;</p><p>&nbsp;</p><p><strong>Non-toxic adhesive resins, fibers for construction applications that are four times lighter than steel, revolutionary inflatable solutions</strong>... Michelin can count on its distinctive knowledge in materials science - bolstered by subsidiaries such as <a href=https://www.michelin.com/"https://www.resicare.com//" target=\"_blank\"><strong>ResiCare</strong></a><strong>, </strong><a href=https://www.michelin.com/"https://www.araneacomposite.com//" target=\"_blank\"><strong>AraNea</strong> </a>and <a href=https://www.michelin.com/"https://inflatable.michelin.com/en//" target=\"_blank\"><strong>Michelin Inflatable Solutions</strong></a> - to pave the way for disruptive innovations, in particular by leveraging its expertise in polymer composite solutions for high-potential applications beyond mobility.<span class=\"ds__note\"> </span>Thanks to<strong> </strong><a href=https://www.michelin.com/"https://www.solesis.com//" target=\"_blank\"><strong>Solesis</strong></a>, in which Michelin holds a stake with the investment firm Altaris, Michelin is now a player in the field of<strong> </strong>biocompatible materials for <strong>implants, regenerative medicine, and cell and gene therapy</strong>. The late-2022 acquisition of Polyzen has strengthened Solesis’ portfolio with a line of polymer films and coatings for medical applications.&nbsp;</p><p>In parallel, the Group is pursuing a strategy of merging and acquiring designed to leverage common and/or complementary knowhow. When Michelin acquired <strong>Fenner</strong>, the global leader in reinforced polymer technology in 2017, it was able to gain a foothold in new markets such as transportation, energy, agriculture, healthcare and manufacturing with<strong> conveyors </strong>(<a href=https://www.michelin.com/"https://fennerdunlopamericas.com//" target=\"_blank\">conveyors North</a> - <a href=https://www.michelin.com/"https://www.fenner.com.au//" target=\"_blank\">conveyors South</a>)<strong>, </strong><a href=https://www.michelin.com/"https://www.fenner.com//" target=\"_blank\"><strong>belting</strong></a><strong> and </strong><a href=https://www.michelin.com/"https://www.cdiproducts.com//" target=\"_blank\"><strong>seals</strong></a>.&nbsp;&nbsp;&nbsp;&nbsp;</p><p>In 2023, Michelin acquired <a href=https://www.michelin.com/"https://flexcompositegroup.com//" target=\"_blank\"><strong>Flex Composite Group</strong></a><strong> (FCG), </strong>the European leader in high-tech fabrics which owns the Angeloni, Orca by Pennel &amp; Flipo and Faitplast brands, thereby broadening its range of polymer composite solutions and gaining access to new cutting-edge markets such as marine, automotive (supercars, electric vehicles), sport and construction.&nbsp;&nbsp;</p><p>&nbsp;</p><h2><strong>A world-leading manufacturer of composites for an “all sustainable” world</strong>&nbsp;</h2><p>We have never faced so many new challenges in terms of technology, people and the environment. Tomorrow, Michelin intends for every object to be “all sustainable”, i.e. offer long-lasting performance, be socially responsible and be designed for minimum environmental impact across its entire lifecycle. This “<a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/" target=\"\">all sustainable” approach</a> underpins each and every one of Michelin’s actions and decisions.</p><p><strong>Composites offer infinite possibilities and are valuable technological drivers capable of reconciling operational excellence, energy efficiency and resource conservation.&nbsp;</strong></p><p>For example, composites are ideal in the aeronautics or automotive sectors where weight-saving is critical. Lighter than steel, they contribute to boosting energy efficiency and reducing CO<sub>2,</sub> emissions which are crucial to meet today’s environmental challenges. 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play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of composites primary default some of composites developed by michelin 1 1 1 1 1 1 1 1 1 1 1 1 primary default media magazine composites technology future decryption page 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marvels of technology that hold the key to the world of tomorrow because they are marvels of technology michelin is convinced that composites will continue to play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of 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Michelin’s leadership in connected tires: an explainer.</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1g8elcp1knw14maccjigl1c"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1g9ahk81ky614ma9acvbgly"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1g8kj4a005i356urz04gn9v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>There are estimated to be roughly 30 billion connected devices worldwide. CCTV cameras connected watches etc. - numerous fields of application for connected devices already exist and tires are no exception. Tires are, in fact, at the forefront of connected technology.</span></p><p><span>Connected tires are a fantastic technological driver for Michelin making it possible to exploit the tire’s full potential throughout its lifetime, making driving safer, enhancing the user experience, saving money and reducing the environmental impact while reconciling the economic, human and environmental impacts of mobility and assuming, of course, that there is a reliable source of data which can be correctly interpreted.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8mfw5005t356u7pzwjza6"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cm1g8puiq0081356uqneksx32"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Michel Vincentelli"],"jobTitle":[0,"Senior Vice President, Connected Solutions Business Line"],"textarea":[0,{"content":[0,"<p>« <span><em>A smart tire needs to be more than just connected.&nbsp; The quality of the collected data and the algorithms used play</em></span><a class=\"msocomanchor\" href=https://www.michelin.com/"#_msocom_2\"><span> </span></a><span><em>a crucial role. The tire is the only part of the vehicle in contact with the road so, when it is connected to a reliable, robust ecosystem, it can provide unique and essential data which is vital for safety, operating efficiency and a lower environmental footprint.</em></span></p><p><span><em>Connected tires will help Michelin achieve its all-sustainable goals more quickly and pave the way for new advances in mobility</em></span> »</p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"cm1ro32rc2a3a14ma4vus0maj"]]],"imageFields":[0,{"cm1ro32rc2a3a14ma4vus0maj":[0,{"top":[0,0],"left":[0,0],"width":[0,1400],"height":[0,2100],"x":[0,51],"y":[0,5]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g8qd1a008f356ubdnb9jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"How to make tires smarter ?"],"cursor":[0,false],"_id":[0,"c3x0cenj3lilw7i50xa2ku1s"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"xp2j0j0ukeqrcghx7t8yrzqt"]]],"imagePreviewFields":[0,{"xp2j0j0ukeqrcghx7t8yrzqt":[0,{"top":[0,264],"left":[0,0],"width":[0,2000],"height":[0,820],"x":[0,50],"y":[0,37]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/_PFSNNUNc-0"],"title":[0,"Drive smarter: Michelin's connected tires explained"],"thumbnail":[0,"https://i.ytimg.com/vi/_PFSNNUNc-0/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"czjlxm3e5wmjzcr7b7mtz21v"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"h4tzw6tx8wf3es3rxkuasks0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>How do connected tires work?</strong></span></h2><p><span>The smart tire leverages all the power of algorithms enabling pertinent data processing and analysis. So, how do you get a tire to talk? In order to communicate, tires need to be equipped with <strong>Tire Mounted Sensors (TMS)</strong>, these sensors are designed to collect tire data - inflation pressure and temperature - in real time. It is then converted into actionable information by means of algorithms then sent to the vehicle using Bluetooth® Low Energy (BLE) technology.</span></p><p><span>Michelin connected tires also boast an integrated Radio Frequency IDentification or <strong>RFID chip</strong>. This tamperproof electronic chip works as a tire identity card that contains a unique identifier which memorizes all the tire’s information - from cradle to grave - including the place of manufacture and materials. This data is particularly important for recycling end-of-life tires and reusing high-quality second-generation materials.</span></p><p><span>These two connectivity solutions provide information via an interface, helping users optimize the potential of their tires and/or activities.</span></p><p><span><strong>Another approach utilizes algorithms based on vehicle data.</strong> The algorithm is capable, for example, of evaluating tire wear or grip, or identifying a slow leak. This gives OEMs a panel of advanced functions encouraging them to adopt connected tires, which in turn fosters more sustainable mobility.</span></p><p><span>These two approaches are complementary and can be tailored to the needs of each customer.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahke1ky914ma7jja4oew"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8pfce007g356ufoqs022m"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Michelin is a stakeholder in the CIRPASS 2 project funded by the European Union to generalize information sharing and the use of the Tyre Digital Product Passport (DPP) to encourage recycling and contribute to the circular economy.</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g8vey2009z356ukgpglh0a"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Michelin, a key player in connected tires</strong></span></h2><p><span>Michelin can boast over a hundred years’ experience in tire physics and vehicle dynamics underpinned by an unparalleled culture of customer service. Over time, <strong>Michelin has acquired an in depth understanding of tire usage and vehicle behavior, ensuring thorough and pertinent interpretation of the collected data.</strong></span></p><p><span>This is enhanced by <strong>extensive expertise in cutting-edge algorithm design </strong>guaranteeing precise analysis of data to serve its customers. It is thanks to these </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/michelin-s-technological-leadership-is-built-on-solid-know-how/">distinctive know-hows</strong></span></a><span> that the Group has made a name for itself in connected mobility.</span></p><p><span>Moreover, <strong>Michelin also relies on </strong></span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/explore-motorsport/">motorsports as a real-world laboratory</strong></span></a><span><strong> to accelerate research, testing and industrial development of connected tires</strong>. For example, Michelin was able to capture a vast amount of data from the tire sensors in the vehicles used for the ABB FIA Formula E World Championships between 2019 and 2022.&nbsp; With more than 200,000 connected tires fitted to mass-produced vehicles as well as mining equipment and aircraft, Michelin’s expertise in connected technology has already proved its value in multiple applications.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkf1kya14ma6ome0lwk"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8wjam00b0356uob4zk8gt"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cm1g9ka8s006r356xyrsqyo3v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"200 000"],"title":[0,"Michelin fits connected tires to mass-produced vehicles - there are now more than 200,000 connected tires on the road."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"o75vzy78f79ppbpostcps75z"]]],"imageFields":[0,{"o75vzy78f79ppbpostcps75z":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cm1g9kx4u0071356xwgrfht5s"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"15"],"title":[0,"Michelin has over 15 years’ experience in connected tire technology"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g9lcul007b356xb25kqzph"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"contents":[1,[[0,{"_id":[0,"cm1g9009l00ih356uasnqrnou"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.text-block-list.contents"],"portraitView":[0,true],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>The first vehicles to benefit from Michelin connected technology were used in mining since 2007. Today’s mining vehicles are fitted with the fourth-generation <strong>Michelin Earthmover Management System, </strong>a powerful tire monitoring tool which is designed to cut maintenance costs, reduce vehicle downtime and boost operational security<strong>.</strong> Since 2021, Michelin has been fitting connected tires to Premium electric vehicles, alongside homologation projects that are ongoing with OEMs. The Group recently launched </span><a href=https://www.michelin.com/"https://www.michelin.com/en/publications/group/azul-selects-the-pressense-connected-tire-from-safran-and-michelin-to-equip-its-airbus-a320s-and-a321s-and-embraer-195-e12s-and-195-e2s/">the first connected aircraft tire in partnership with Safran</strong></span></a><span>; it is designed to simplify maintenance for the airlines. Connected truck tires are next in line!</span></p>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"cm1g9ahkl1kyb14ma8q8d7xmj"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g90rib00it356urvv1mzoi"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Connected tires: the next turning point in mobility?</strong></span></h2><p><span>Michelin patented its Radial technology in 1946. It went on to revolutionize the tire business, becoming the norm on all types of vehicles. Connected tires may well be the next revolution in mobility. <strong>Imagine a tire which is smart enough to tell you when it really needs to be changed, which helps optimize vehicle handling in real time and which also saves you petrol or battery life and is even traceable for simpler end-of-life recycling.</strong></span></p><p><span>The data collected from Michelin connected tires and algorithms opens up huge potential for new features, bringing added value for everyone - businesses and individual motorists alike. <strong>A safer drive, more efficient and productive fleets, greater environmental protection.</strong>.. For Michelin, connected tires with what they bring as benefits are a valuable solution to deal with new mobility challenges.</span></p><p></p><p></p><h2><span><strong>Connected tires, the center of Michelin’s “All-sustainable” approach</strong></span></h2><p><span>Michelin is convinced that the connected tire will help it achieve its goals faster, reconciling economic, human and environmental priorities by enhancing the efficiency, safety and sustainability of transport.</span></p><p><a href=https://www.michelin.com/"https://www.michelin.com/en/groupe/activites/services/connected-fleet/">Michelin Connected Fleet </strong></span></a><span>solutions already allow fleets to rationalize fuel consumption and cut downtime, but the Group intends to go further by leveraging data from connected tires and the algorithms used. By launching new functionalities on the market based on the state of wear of tires and their conditions of use (temperature, pressure, load, environment etc.), Michelin intends to continually create value for its customers by offering services such as predictive tire maintenance. Another argument in favor of connected tires: safety! The data from connected tires is used to ensure the right vehicle settings, guaranteeing a safer driving experience. Lastly, they make a significant contribution, environmentally speaking, by </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/planet/climate-action/">combating climate change</strong></span></a><span> and </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/entreprise/planet/natural-resources-preservation/">conserving natural resources</strong></span></a><span>.</span></p><p><span>Correct tire pressure combined with intelligent journey management translates into lower fuel consumption and fewer CO<sub>2</sub> emissions. It also provides an opportunity to reduce material consumption by optimizing tire wear and improving end-of-life tire recycling, thereby regenerating as much material as possible. Michelin is ever more invested in its quest for innovative solutions with a positive environmental impact so it is hardly surprising that it is striving to speed up connected tire development.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkn1kye14ma1ckohdlv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g98tq600ka356uelin3wqn"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"PREDICTIVE TIRE MAINTENANCE"],"cursor":[0,true],"_id":[0,"cm1g9ahkb1ky714ma98gbg1ar"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clp82khhb0hyr0tlf4xjx1bqp"]]],"imagePreviewFields":[0,{"clp82khhb0hyr0tlf4xjx1bqp":[0,{"top":[0,671],"left":[0,625],"width":[0,2000],"height":[0,900],"x":[0,44],"y":[0,38]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/W7e4Sl_aewM"],"title":[0,"Rouler plus longtemps grâce à la Maintenance Predictive des pneus"],"thumbnail":[0,"https://i.ytimg.com/vi/W7e4Sl_aewM/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"cm1g9ahke1ky814maabnigov2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1g8sj0v008y356u5bz1es5o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><span><strong>There is no doubt that connected tires will have a major impact on the transportation of people and goods. It is why Michelin is continuing to develop more and more connected services and is keen to make them easily available to all its customers. </strong></span></p><p><span><strong>Michelin already features among the leaders in connected tires thanks to its data-driven mindset and carefully honed algorithms, and will continue to explore all the possibilities data has to offer. When this expertise is combined with Michelin’s proven passion for innovation, curiosity and commitment to the planet, just imagine what the connected tires of the future might look like!</strong></span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ptft1jrk13k23fkq983n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g9pt1w00bz356xmczhd18s"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,true],"heading":[0,"READ 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Operators can use the real-time monitoring feature in their mobile app to adjust their processes.<strong> Data from all the Group’s factories can be collected in just 2 to 3 hours.</strong> Managers and energy experts on each site can access a range of comparative analyses on the factory, activity, workshop, or business unit levels, depending on their needs. They can then work together to identify potential avenues for improvement and take corrective actions based on reliable data verified and validated by AI algorithms. <strong>More than 10,000 meters have already been installed in more than 20 factories</strong>, with a goal of equipping all Group factories in 2026.</span></div>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"prgk6cepccse1gfycg3r6imm"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"kdq9x5tw6dmybe6o6ctg7cvm"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"k2f3o19g4qk9cvgtqkqfdcil"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"t4yojg57p96dsrybhjh85skr"]]],"mediaPropertiesFields":[0,{"t4yojg57p96dsrybhjh85skr":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"From best practice to standard..."],"content":[0,{"content":[0,"<p><span style=\"color: black\">Product Energy has already proven its worth, particularly in mix production workshops. The data collected has revealed energy consumption variations of up to 16% on equivalent machines. Reducing cylinder speeds by 10% can generate 10% energy savings without impacting production speed or quality. 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for good grip particularly on electric vehicles which often have instant torque predictive maintenance enables real time monitoring of tire status which helps maintain the right pressure and improve grip on the road well maintained tires also have lower rolling resistance which helps increase electric vehicles range predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments focus our disruptive products nos offres détaillées youtube video lo9nucsvey4 michelin smartwear michelin started work on developing the smartwear algorithm over a decade ago michelin smartwear is a proven solution for tire wear monitoring and end of life prediction michelin smartwear uses real time data from the vehicle s sensors so it doesn t require any dedicated tire mounted sensors its objective is to predict when the tire will reach the end of its life even with irregular wear it works like a physical gage whenever the vehicle is in motion the algorithm 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Michelin's rigorous interpretation of that data and its expertise in creating cutting-edge algorithms enable it to offer precise and relevant analyses for its customers’ benefit. As input for those algorithms, Michelin prioritizes data that is already available in the vehicle. When necessary, the Group also offers tire-mounted sensors that provide access to advanced features and precise tire identification.\nThanks to our knowledge of tires, our precise, reliable, and easy-to-deploy solutions can be used with any brand.\nEven more important is having the flexibility to integrate the software into different vehicle architectures and offer a turnkey solution for car manufacturers. \nThe challenge for our engineering teams is developing solutions that aren’t just precise but that can also accommodate all types and brands of tires and all the use cases on the market, with or without tire-mounted or in-vehicle sensors and without using any personal data. To develop our solutions, we rely not only on the expertise of over 50 dedicated engineers but also on trusted partners. \nWear, pressure, load, rolling resistance, grip\nTwo predictive maintenance solutions are central to Michelin’s offer: tire wear monitoring and end-of-life prediction and pressure monitoring with slow leak detection and critical threshold estimation.\nMichelin is progressively expanding its connected solutions to additional areas, beyond wear and pressure. Its solutions have covered vehicle load measurement since 2025 and will be adding tire rolling resistance and grip estimation to detect hydroplaning risks in the future. \nMichelin, a preferred partner for electric vehicles\nBattery weight, high torque, regenerative braking, range, low noise level — the need to factor in all these specific electric vehicle characteristics means that consumers and automotive manufacturers are increasingly focusing on tires. While the longevity and energy efficiency of MICHELIN tires are key to dealing with the impact of increased vehicle weights, MICHELIN's predictive maintenance solutions are also valuable assets for electric vehicle performance. Optimal tire pressure is essential for good grip, particularly on electric vehicles, which often have instant torque. Predictive maintenance enables real-time monitoring of tire status, which helps maintain the right pressure and improve grip on the road. Well-maintained tires also have lower rolling resistance, which helps increase electric vehicles’ range. Predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments. \nMICHELIN SmartWear\nMichelin started work on developing the SmartWear algorithm over a decade ago. MICHELIN SmartWear is a proven solution for tire wear monitoring and end-of-life prediction. MICHELIN SmartWear uses real-time data from the vehicle’s sensors, so it doesn't require any dedicated tire-mounted sensors. Its objective is to predict when the tire will reach the end of its life, even with irregular wear. It works like a physical gage: whenever the vehicle is in motion, the algorithm calculates an estimate of the tires’ tread depth based on real-time signals from the vehicle. That means you have continuous monitoring of your tires’ wear level. MICHELIN SmartWear is designed for easy integration into a manufacturer environment. It can be partly vehicle-based and partly cloud-based or entirely vehicle-based, in compliance with automotive standards.  For example, MICHELIN SmartWear is already integrated into the QNX® Cabin platform. \nMICHELIN SmartLeak  \nWhen it comes to punctures and pressure loss, our MICHELIN SmartLeak algorithm detects slow leaks early and can predict when they will become critical thanks to data from the TPMS. Is it a question of minutes (fast leak), hours, or days? We can then recommend locations to repair or reinflate the tire. That gives drivers greater peace of mind. Our solution offers significant advantages over the existing TPMS systems on the market, which only alert drivers once the tire pressure is abnormal. \nTire ID\nThanks to the MICHELIN sensor, the vehicle can always identify its tires. That connectivity offers car manufacturers a range of possibilities to improve the driving experience by leveraging our tires’ full performance potential. What if your car could make your ride more comfortable depending on the tires mounted on it, by automatically adjusting its suspension?  \n\n\n \nMichelin and Brembo to improve braking Brembo, the global leader in high-performance braking system design, development, and production, and Michelin have signed an agreement to revolutionize vehicle performance and offer drivers unrivaled levels of safety and comfort. This partnership combines the two companies’ areas of expertise: excellence in braking systems, vehicle modeling, and artificial intelligence for Brembo and tire modeling and algorithm development for Michelin. This innovation is based on a continuous real-time data exchange between Brembo's revolutionary SENSIFY® braking system and the grip data transmitted by Michelin's connected solutions. This unique tire data has enabled the engineers on the project to develop an exceptionally precise braking system. \nMichelin and QNX® Cabin for Plug and Play integration\nMichelin teamed up with BlackBerry to integrate MICHELIN SmartWear into vehicles. QNX® Cabin provides with a cutting-edge in-vehicle software platform connected to the cloud which helps automotive manufacturers and their partners deploy new applications in vehicles. QNX® Cabin makes that possible by providing secure, standardized access to vehicle data. Its benefits include shorter development times and optimized data processing thanks to in-vehicle processing and easier cloud access."],"imageIds":[1,[[0,"nc40mvjgze97mnsdpdway151"]]],"imageFields":[0,{"nc40mvjgze97mnsdpdway151":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/michelin-innovative-connected-solutions"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"],[0,"clpttv01z1vqk0tmv532b2849"],[0,"clnkgn9pd0uyf0tih4n0d5n96"],[0,"clfl3z9tc00040imx91ad4aaj"]]],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-innovative-connected-solutions"],"_children":[1,[]]}],[0,{"_id":[0,"vzyn9c7o022ofvpl4vzwqyc7:en:published"],"aposDocId":[0,"vzyn9c7o022ofvpl4vzwqyc7"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2025-03-11T09:15:01.708Z"],"slug":[0,"/media/magazine/player-circular-revolution"],"title":[0,"Michelin: an active player in the circular revolution"],"intro":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">How to integrate 40% renewable and recycled materials in its tires by 2030 and 100% by 2050 by promoting the emergence of new circular value chains? Explanations.</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"ks6oi9edfmksqv5f9jqz7w1t"],"items":[1,[[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"x8vsffuuav9qqbqlynpsdd0m"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Fabien Gaboriaud"],"jobTitle":[0,"Senior Vice President, Solutions for Circular Materials at Michelin"],"textarea":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">At Michelin, we explore and support emerging circular value chains. 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That will mean tackling immense human, technological, economic, environmental, and social challenges.</span></p><p></p><p><span style=\"color: rgb(0, 0, 0)\">Michelin does have a number of strengths that will help it do just that, including </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/innovation/">Michelin continues to use motorsports as an arena to test and accelerate innovative technologies</strong></a>. Beyond trophies, auto racing enables the Group to enhance its technological leadership for the benefit of the environment.</p><p>Did you know that the rear tires for MotoE (the electric motorcycle world championship), which can handle speeds of over 250 kph, also incorporate more than 50% renewable and recycled raw materials sourced from orange peel, pine resin, and used tires? 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leading the way and fostering the emergence of new circular value chains primary primary primary what is a circular value chain primary an array of interdependent challenges primary default michelin is creating an operational direction to promote the circular economy primary default primary lg f gaboriaud primary from exploration to the invention of new business models primary default did you know primary primary default recovered carbon black an example of cross industry collaboration primary default michelin s expertise in materials another asset for the circular economy primary default default primary default default primary default on the same topic page tree michelin s long lasting performance approach page tree michelin and the all sustainable tire default media magazine player circular revolution decryption page public media michelin player in the circular revolution 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an active player in the circular revolution media magazine player circular revolution michelin an active player in the circular revolution default lg fabien gaboriaud senior vice president solutions for circular materials at michelin default default circular economy our strategy michelin is committed to leading the way and fostering the emergence of new circular value chains primary primary primary what is a circular value chain primary an array of interdependent challenges primary default michelin is creating an operational direction to promote the circular economy primary default primary lg f gaboriaud primary from exploration to the invention of new business models primary default did you know primary primary default recovered carbon black an example of cross industry collaboration primary default michelin s expertise in materials another asset for the circular economy primary default default primary default default primary default on the same topic page tree michelin s long lasting 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the information you're looking for? </span></strong><br><strong><span>Below is a list of contacts we've selected for you.&nbsp;</span></strong></p>"]}],"main":[0,{"_id":[0,"clros9ytz21ip0tkd5mxx5h9x"],"items":[1,[[0,{"title":[0,"For your personal car, motorbike, bicycle"],"textarea":[0,{"content":[0,"<p><span><strong>Visit the local website that matches your localization</strong></span></p><p><span><strong>A</strong>: </span><a href=https://www.michelin.com/"https://africa.michelin.com/fr//" target=\"_blank\"><span>Africa (French)</span></a><span> / </span><a href=https://www.michelin.com/"https://www.michelin.com.ar//" target=\"_blank\"><span>Argentina </span></a><span>/</span><a href=https://www.michelin.com/"https://www.michelin.com.au//" target=\"_blank\"><span>Australia</span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.at//" target=\"_blank\"><span>Austria</span></a><span> </span><br><br><strong>B</strong>: <a 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target=\"_blank\"><span>Chile </span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.com.co//">Colombia </span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.com.hr//" target=\"_blank\"><span>Croatia </span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.cz//" target=\"_blank\"><span>Czech Republic</span></a></p><p><strong>D:</strong> <a href=https://www.michelin.com/"https://www.michelin.dk//" target=\"_blank\">Denmark</a></p><p><strong>F: </strong><a href=https://www.michelin.com/"https://www.michelin.fi//" target=\"_blank\">Finland </a>/ <a href=https://www.michelin.com/"https://www.michelin.fr//" target=\"_blank\">France</a><br><br><strong>G:</strong> <a href=https://www.michelin.com/"https://www.michelin.de//" target=\"_blank\">Germany </a>/ <a href=https://www.michelin.com/"https://www.michelin.gr//" target=\"_blank\">Greece</a></p><p><strong>H:</strong> <a 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It is controlled by your browser and may contain a randomly generated unique number. You can read it, delete it or modify it.</span></p>"]}],"main":[0,{"_id":[0,"cls05365t9dcd0tm3h87c40yb"],"items":[1,[[0,{"title":[0,"HOW MICHELIN USES COOKIES ?"],"textarea":[0,{"content":[0,"<p>Michelin is committed to protecting your personal information and being clear and transparent about what information we collect and how we use it. When you use our website or applications, provided by Michelin, information can be collected through cookies to distinguish you from other users of our website or applications.</p><p>This Cookies policy describe the purposes for which we and our partners use cookies and similar technologies and how you can manage your preferences regarding cookies.</p><h3>1 - WHO WE ARE AND HOW WE CAN BE CONTACTED</h3><p>Our full company name is Manufacture Française des Pneumatiques Michelin] (“Michelin”) and when you use our website and our services directly we act as a Data Controller.</p><p>If you need to contact us you have a number of options, you can:</p><p>email us at <a href=https://www.michelin.com/"/en/contact-us/" target=\"\">Contact form</a></p><p>send us a letter addressed to Place des Carmes Déchaux 63040 Clermont-Ferrand Cedex 9 France</p><p>contact us by phone at +33 473 32 20 00</p><p></p><h3>2 - ABOUT OUR DATA PROTECTION OFFICER</h3><p>While everyone at Michelin is committed to protecting and respecting your privacy, we have a data protection Data Protection Officer who deals with all aspect of personal data at Michelin. You can contact our Data Protection Officer by sending an email to privacy.fr@michelin.com</p><h3><strong>3 - WHAT IS A COOKIE?</strong></h3><p>A cookie is a text file or a software element which records information relating to the navigation of your terminal on the Internet. It is under the control of your browser, and sometimes carries a unique and random number.</p><p>When Michelin mentions \"cookies\", these may be cookies or other similar technologies which are based on access to the device that you use (computer, tablet, smartphone) when visiting our websites. Third parties such as our partners and service providers may use cookies and similar technologies in connection with our Services.</p><p></p><p>A cookie allows Michelin or its partners, as issuers of cookies and during its period of validity, to recognise your device each time it accesses digital content containing cookies from the same issuer.</p><h3>4 - OTHER POLICIES WE ENCOURAGE YOU TO READ</h3><p>Some of the information from cookies does not identify you directly or indirectly and does not constitute personal data. Others may allow you to identify yourself and constitute personal data and as such be subject to data protection regulation. For further information on how we use, store, keep your personal data secure and about your rights we encourage you to read our Privacy policy and the Privacy policies of our partners available through the Cookies management solution.</p><h3>5 - WHY DOES MICHELIN USE COOKIES?</h3><p>Michelin is always seeking new ways to better its Internet website(s) and to offer you, the internet user, a better service and experience. Thus, Michelin and its partners uses different types of cookies as indicated hereafter. For some categories of cookies (for example, advertising cookies) your prior consent is required by regulation before the cookie is installed or read on your device.</p><p>In any case, you have the control of these cookies. Therefore, you have the possibility to refuse, set up or destroy them.</p><h3>6 - HOW DOES MICHELIN INFORM YOU OF THE COOKIES THAT IT USES?</h3><p>When you first visit Michelin website or application, the Cookie management solution directs you to this page that provides you with all necessary information about the cookies used. This cookie policy is available on “cookies” tab on the footer of our website.</p><h3>7 - HOW TO REFUSE AND/OR UNINSTALL THESE COOKIES?</h3><p><strong>a. Browser controls</strong></p><p>Most browsers allow you to control cookies through their settings, which may be adapted to reflect your consent to the use of cookies. Further, most browsers also enable you to review and erase cookies. To learn more about browser controls, please consult the documentation that your browser manufacturer provides.</p><p>To learn more on how to configure cookies, you can visit the following website: https://www.youronlinechoices.com/</p><p></p><p><strong>b. Manage your preferences through a Cookies management solution</strong></p><p>Michelin provide a Cookie preference solution to manage users’ consent on our websites or applications regarding cookies. This solution makes it possible to collect, store and transmit the consents of the users to Michelin and the concerned partners.</p><p>During your first visit to our site, this dashboard allows you to indicate your choice. You can accept them, configure them, decline them or access our cookie policy by clicking on the buttons available in the Cookie management solution.</p><p>You can indicate your preference either globally, or purpose by purpose, or even by categories of partners (vendors). You also have access, for all partners, to their privacy policy.</p><p>You are free to accept or decline cookies but be aware that a refusal could make your browsing on our website less user-friendly and with less relevant content.</p><p>The consent given is valid for a period not exceeding the expiration date of the cookie regarding its purpose and no longer than necessary in accordance with the legislation. If you refuse any cookies, Michelin also remembers your choice and no longer presents the Cookie management solution to you for a defined period. At the end of this retention period, or if you delete the cookie related to the storage of your choice, the cookies management solution will be proposed to you again.</p><p>Whatever your initial choice, from time to time, you can always withdraw your consent or adjust your settings by using the Cookies management solution accessible from the footer.</p><h3>8 - WHAT TYPES OF COOKIES ARE USED BY MICHELIN?</h3><p>A cookie can be classified in different ways.</p><p>By lifespan, a cookie is either a:</p><ul><li><p>Session cookie which is erased when the user closes the browser.</p></li><li><p>Persistent cookie which remains on the user's computer/device for a pre-defined period of time according to the span that is attributed and the parameters of your internet browser. Retention periods vary from cookie to cookie. We determine the duration of cookies based on what is proportionate in relation to the intended outcome and then limit this to what is necessary to achieve the purpose.</p></li></ul><p>As for the domain to which it belongs, they are either:</p><ul><li><p>First-party cookies which are set by the web server of the visited page and share the same domain, in this case Michelin or its processors.</p></li><li><p>Third-party cookies stored by a different domain to the visited page's domain. they are placed by a third party, partners that Michelin has authorized (for example an advertising agency). When they use cookies, these third-party partners are responsible for the cookies they use. We invite you to consult their Privacy policies available through our cookies management solution. You can also use their own cookies management tools to set your preferences.</p></li></ul><p>Besides these characteristics relating to their functioning:</p><p>Cookies can pursue several purposes. Please note that the titles of categories may vary from one actor to another. To a better understanding, Michelin define them regarding the categories below.</p><ul><li><p>Strictly Necessary Cookies</p><p>Strictly necessary cookies are cookies that are indispensable due to the fact that the functionality of the website is contingent on their existence. Their deactivation will cause important difficulties for using the site, or even the impossibility to use the services that it proposes. Many purposes are covered by these cookies. They permit, for example, to identify the terminals to dispatch the communication, to assign numbers to the data “packets” in order to dispatch them in the requested order, and to detect transmission errors or data loss, keep in memory the content of a basket during the session, customise the user interface (language, presentation of a service) or even authentication with a service.</p></li></ul><p>These cookies also record the choice expressed by users regarding their cookies preferences so as not to request them again for a defined duration.</p><p>These cookies are based on Michelin’s legitimate interest. Because they are strictly necessary for your navigation, your prior consent is not required. These cookies are NOT managed by our Cookie management solution.</p><ul><li><p>Analytics and audience measurement cookies</p><p>The audience measurement cookies help to recognize visitors of the website across their different visits. These cookies only stock an internet user’s ID (specific to each cookie) and is in no case used to collect nominative information belonging to the visitors. The data collected makes it possible to provide anonymous statistical data on visits (the number of visitors and pages visited, their frequency of return the duration of each visit, and the error messages encountered…). They help to enables a performance increase of the Michelin internet websites.</p><p>The analytics cookies can be installed and managed by partners.</p><p>You are free to accept or refuse them, but by blocking them, Michelin will have less information to improve the performance of its site.</p><p>These cookies are used on the basis of your prior consent or Michelin’s legitimate interest if applicable.</p></li></ul><p>A cookie is a text file or a software element which records information relating to the navigation of your terminal on the Internet. It is under the control of your browser, and sometimes carries a unique and random number.</p><p>When Michelin mentions \"cookies\", these may be cookies or other similar technologies which are based on access to the device that you use (computer, tablet, smartphone) when visiting our websites. Third parties such as our partners and service providers may use cookies and similar technologies in connection with our Services.</p><p>A cookie allows Michelin or its partners, as issuers of cookies and during its period of validity, to recognise your device each time it accesses digital content containing cookies from the same issuer.</p><p>A cookie is a text file or a software element which records information relating to the navigation of your terminal on the Internet. 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and improve accessible websites and applications</span></div><p></p><h2><span><strong>Accessibility Policy</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><div><span>Michelin's accessibility policy for making its digital solutions accessible initially involves integrating digital accessibility into the skills and processes to promote the creation of accessible content that reaches a partially compliant level when these contents are published, and then continuously improving the level. This commitment is embodied in training and equipping content creators, whether they are designers, developers, or others. Another aspect of this commitment is raising awareness among stakeholders in digital projects, whether they are sponsors, product owners, product managers, project managers, etc. Compliance with the legal framework, although part of Michelin's concerns, is not the primary objective.The commitment mentioned in the previous paragraph leads to a prioritization focused on improving creation processes rather than achieving transparency through audits. Consequently, digital solution accessibility audits will be conducted after major updates, if such updates are planned, to allow teams to improve accessibility and avoid redundant audits (increasing costs and time invested). Michelin, through its own solutions and those of its subsidiaries, has a very large and diverse catalog of websites, intranets, and applications. The implementation of this policy and the management of the resulting projects, which will be described in this document, are the mission of the Digital Accessibility Lead. This lead has the status of project manager and is part of a cross-functional support team within the Information Systems and Operational Digital Transformation Department.&nbsp;</span></div><div><span style=\"color: rgb(39, 80, 155)\">&nbsp;</span></div><h2><span><strong>Human and Financial Resources allocated to digital Accessibility</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><div><span>The Accessibility lead is surrounded by a multidisciplinary team consisting of contributors from the user experience team, brand management service, and the legal department. This team collaborates with people responsible for standardizing the development processes of digital solutions oriented both externally and internally. It also collaborates with training, communication, and purchasing services.&nbsp;</span><br></div><h2><span><strong>Digital accessibility consideration within michelin</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><h3><span><strong>Awareness and training actions</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>A training program is being developed. It currently includes a one-day general training session led by an external provider. The addition of a digital accessibility fresk is planned for awareness purposes. More specific modules, better suited to the needs of different contributor profiles (designers, developers), are being considered. Finally, the group's disability network is also involved to raise awareness among as many people as possible.&nbsp;</span></div><h3><span><strong>Consideration of digital accessibility in Projects</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>As mentioned in the group's policy, the goal is for projects, whether their solution is already online or not, to reach the partially compliant level of the RGAA (or AA level of the WCAG) and then for teams to consider digital accessibility in their continuous improvement process. To achieve this, the project team wants content creators to be trained and the right tools to be made available to them to facilitate the accessibility process. This involves identifying relevant browser extensions, automation tools for tests, and sharing guidelines.&nbsp;</span></div><h3><span><strong>Consideration of digital accessibility in public procurement procedures</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>Michelin regularly purchases off-the-shelf software solutions. The project team is currently collaborating with category managers to ensure that digital accessibility criteria are considered in such purchases. Two of these criteria are that the solution provider has an accessibility policy and that the solution is transparent about its level of accessibility. Finally, a difference in digital accessibility level should allow solutions to be distinguished from each other.&nbsp;&nbsp;</span></div><h3><span><strong>Recruitement</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>Digital accessibility is part of the knowledge sought in new candidates in the information services fields. Finally, a particular effort is currently being made to ensure that the site dedicated to recruiting new talent is as accessible as possible.&nbsp;</span></div><h3><span><strong>Handling user feedback</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>User feedback and requests can be addressed via a generic email address displayed in the accessibility statement and managed by the accessibility lead and their team, who will assist customer service in responding.&nbsp;</span></div><h3><span><strong>Control and validation process</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>The project team aims, with the support of the handicap network, to create a group of testers with disabilities to seek their help during user tests of digital solutions.&nbsp;</span></div><div><span style=\"color: rgb(39, 80, 155)\">&nbsp;</span></div><h2><span><strong>Technical and functional scope</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><h3><span><strong>Inventory</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>The list of sites and applications is too long to share here. The lists of digital solutions audited each year ae detailed in the annual plans completing this multi-annual plan.&nbsp;</span></div><h3><span><strong>Evaluation and qualification</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>The prioritization of sites for audits and improvement is based on the following criteria:&nbsp;</span></div><ul><li><p><span>Site traffic&nbsp;</span></p></li><li><p><span>Site reach/importance for the brand&nbsp;</span></p></li><li><p><span>Update schedule to avoid auditing a site with a significant update planned 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annual digital accessibility plan highlights michelin s commitment and approach to digital accessibility multi annual plan multi annual digital accessibility plan 2024 2027 image on top medium 60 introduction primary default multi annual plan editorial page public legal newsletter candidate multi annual digital accessibility plan michelin this multi annual digital accessibility plan highlights michelin s commitment and approach to digital accessibility"],"highSearchWords":[1,[[0,"multi"],[0,"annual"],[0,"digital"],[0,"accessibility"],[0,"plan"],[0,"2024"],[0,"2027"],[0,"this"],[0,"highlights"],[0,"michelin"],[0,"s"],[0,"commitment"],[0,"and"],[0,"approach"],[0,"to"],[0,"image"],[0,"on"],[0,"top"],[0,"medium"],[0,"60"],[0,"introduction"],[0,"primary"],[0,"default"],[0,"editorial"],[0,"page"],[0,"public"],[0,"legal"],[0,"newsletter"],[0,"candidate"]]],"lowSearchText":[0,"multi annual digital accessibility plan 2024 2027 this multi annual digital accessibility plan highlights michelin s 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accessibility"],"searchSummary":[0,""],"mediaIds":[1,[[0,"clr7u8u29fw760tlv6hi395g6"]]],"mediaFields":[0,{"clr7u8u29fw760tlv6hi395g6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/multi-annual-plan"]]],"_url":[0,"https://www.michelin.com/en/multi-annual-plan"],"_children":[1,[]]}],[0,{"_id":[0,"clsefgjai25b913lc9msj13tw:en:published"],"aposDocId":[0,"clsefgjai25b913lc9msj13tw"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:59:24.465Z"],"slug":[0,"/privacy-policy"],"title":[0,"Privacy Policy"],"textarea":[0,{"content":[0,"<p><span>Michelin is committed to protecting your personal information and being clear and transparent about what information we collect and how we will use it. This policy explains how any personal information we collect when you use our website or digital services, or that you provide to us, will be processed by us.</span></p>"]}],"main":[0,{"_id":[0,"clseffgc125ka12hvg2gx1oxu"],"items":[1,[[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3>SUMMARY</h3><p>Please read the following policy carefully to understand our views and practices regarding your personal information and how we will treat it.</p><ol><li><p>Who we are and how can we be contacted</p></li><li><p>Our websites covered by this privacy policy</p></li><li><p>About our Privacy Department</p></li><li><p>Other policies you should read</p></li><li><p>Information we may collect from you</p></li><li><p>Marketing Communications</p></li><li><p>Information we collect about you from other places</p></li><li><p>Where we store your personal information</p></li><li><p>Sharing your personal information</p></li><li><p>International Transfers of Personal Data</p></li><li><p>How long with personal information be kept by us</p></li><li><p>Your rights under data protection legislation</p></li><li><p>What you can do if you’re not happy with how we use you information</p></li><li><p>About Data Security</p></li><li><p>Changes to our Privacy Policy</p></li></ol><h3>1. WHO WE ARE AND HOW CAN WE BE CONTACTED</h3><p>Our full legal name is MFPM and we are the Data Controller. If you need to contact us you have a number of options:</p><ul><li><p>You can contact us using <a href=https://www.michelin.com/"https://corporate.preprod-dcadcx.michelin.fr/en/contact-us/" target=\"_blank\">our contact form</a> </p></li><li><p>You can contact us by telephone on (+33) 4 73 32 20 00.</p></li></ul><h3>2. OUR WEBSITES COVERED BY THIS PRIVACY POLICY</h3><p>The information set out in this policy is applicable to the following websites: www.michelin.com</p><h3>3. ABOUT OUR PRIVACY DEPARTMENT</h3><p>While everyone at Michelin is committed to protecting and respecting your privacy, we have a data protection department who deals with all aspect of personal data at Michelin.</p><p></p><p>You can contact them, by sending an email to: privacy.fr@michelin.com</p><h3>4. OTHER POLICIES AND INFORMATION WE ENCOURAGE YOU TO READ</h3><p>While this Privacy Policy contains all the information you need on how we collect and use your personal information on our websites, there is information in some other places which we encourage you to read.</p><ul><li><p>Additional privacy policies</p></li><li><p>Our Cookie Policy</p></li><li><p>Linked Platforms</p></li></ul><p></p><p></p><p><strong>Additional privacy policies</strong></p><p></p><p>This is our main privacy policy for your use of website and digital services and products offered by Michelin. However, there may be additional information in privacy policy for specific digital products and services. Please read these policies when you register or subscribe to these products and services.</p><p></p><p><strong>Our cookie policy</strong></p><p></p><p>When you use our website and other digital products and services provided by us, information can be collected through cookies to distinguish you from other users of our website and other digital products and services. We have a separate Cookie Policy which explains our use of cookies and the purposes for which we use them. We encourage you to read our Cookie Policy. </p><p><strong>Linked platforms</strong></p><p>Our site may, from time to time, contain links to and from our websites and digital platforms of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.</p><p></p><h3>5. INFORMATION WE MAY COLLECT FROM YOU</h3><p>This section sets out:</p><ul><li><p>how we collect your personal information;</p></li><li><p>the categories of data that we collect;</p></li><li><p>a description of how we plan to use the information we collect;</p></li><li><p>the legal basis that we will rely on to process information collected;</p></li><li><p>how long we will hold the information collected; and</p></li><li><p>specific types of data</p></li></ul><p></p><p>We may collect and hold the following information about you:</p>"]}],"action":[0,{"_id":[0,"clsefzr17085f14ic3xoefolg"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clsefl40z0014356mw9froh7h"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"description":[0,{"content":[0,""]}],"showDate":[0,false],"date":[0,null],"dataSetColumns":[1,[[0,"Data collected"],[0,"Purpose/Activity"],[0,"Type of Data"],[0,"Lawful basis for processing"],[0,"Retention period"]]],"actionLabel":[0,""],"anchorId":[0,""],"_id":[0,"clsehjl56001z356lb8rid1kc"],"metaType":[0,"widget"],"type":[0,"table-push"],"aposPlaceholder":[0,false],"dataSetIds":[1,[[0,"clskex1ai71hj13lc392q6wbj"]]],"dataSetFields":[0,{"clskex1ai71hj13lc392q6wbj":[0,{}]}]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Voluntary Information</strong></p><p></p><p>When you provide us information (for example, the information set out in the scenarios above), in some cases we may ask you for additional, voluntary information. This information will be identified as optional and is used to help us better understand our customers and tailor our services to them.</p><p></p><p></p><p><strong>Statistical Information</strong></p><p></p><p>We also collect and use aggregated data such as statistical or demographic data (“Aggregated Data”). Aggregated Data may be derived from your personal information but does not reveal your identity in any way. For example, we may aggregate your Usage and Device Data to calculate the percentage of our website users accessing a specific feature of our website. Aggregated Data is used for our own business purposes only.</p><p></p><p></p><p><strong>Sensitive Personal Information</strong></p><p></p><p>While we do not request sensitive personal data, we do have sections on our websites where you can submit additional information, for example, when you submit a review. If you submit information on these free text section, only submit information you are comfortable providing and always bear in mind that it may be sensitive information. If you submit reviews or feedback for our website, please remember that this information will be visible to others users of our website.</p><p></p><h3>6. MARKETING COMMUNICATIONS</h3><p>We strive to provide you with individual choices around how we use your personal information, in particular when it comes to marketing to you.</p><p></p><p>You will only receive marketing communications from us if you have requested information from us, provided you have not opted out of receiving marketing from us.</p><p>When you sign up to receive any of our newsletters or marketing communications we will use the information you provide us, usually just your name and email address, to enable us to send you our newsletters, promotions and other communications you’ve requested.</p><p></p><p>We will process your personal information for marketing purposes based on your consent. You can withdraw your consent at any time. If you withdraw your consent, we will stop sending you our newsletters and promotions and other communication as requested.</p><p></p><p>Don’t’ worry, if you decide at any point that you no longer want to receive these emails, you can unsubscribe at any time. There are a number of ways you can do this: (i) there is always an unsubscribe option at the bottom of each marketing communication we send to you; and (ii) you can also contact us by email or letter using any of the contact details set out in this notice.</p><p></p><p>We will generally send you marketing communications until you choose to unsubscribe from receiving them. However, if we have not heard from you for a while or notice that you have not opened our emails in a period of 36 months, we will remove your details from our database. There’s nothing stopping you for subscribing again at any time.</p><p></p><p>From time to time we may also use your Usage and Device Data to make online suggestions and recommendations to you about goods or services that may be of interest to you. This is necessary for the legitimate interest of our business in developing our products and services.</p><h3>7. INFORMATION WE COLLECT ABOUT YOU FROM OTHER PLACES</h3><p>Information from our web servers’ logs, for example information about your computer, such as your IP address, operating system and browser type (“Usage Data”). This information is used by us for system administration and to analyse how people are using our websites and digital platforms. It also helps us to provide the best online infrastructure for your online activities.</p><p></p><p>The legal basis for this processing is our legitimate interests, namely monitoring and improving our website, products and services.</p><p></p><ul><li><p>We may receive information about you if you use any of the other websites we operate or the other products and/or services we provide. We also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment services, analytics providers, search information providers) and may receive information about you from them. The legal basis for his processing is our legitimate interests, namely monitoring and improving our website, products and services.</p><p></p></li><li><p>Information from our web servers’ logs, for example information about your computer, such as your IP address, operating system and browser type. We may also collect information on the searches you carry out on our website and your interaction with communications we send you, for example, when you open email communications. (“Usage and Device Data”). This information is used by us for system administration and to analyse how people are using our websites and digital platforms. It also helps us to provide the best online infrastructure for your online activities. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website, products and services.</p><p></p></li><li><p>As mentioned above, we collect information using cookies or other similar technologies stored on your device about how you use our website, digital products and services. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our websites and deliver a better and more personalised service to you. You can read our <a href=https://www.michelin.com/"/en/cookies-policy/" target=\"\">Cookie Policy.</a></p><p></p></li><li><p>Our website may enable you to share your experience and connect with us through third party social networks such as Facebook and Twitter. We may collect this information from our social media sites, including likes, shares and tweets, and about the content on social networking sites. We do not control the privacy of the information you provide on social media networks and the privacy policies of those social media networks will apply when using their services.</p></li></ul><h3>8. WHERE WE STORE YOUR PERSONAL INFORMATION</h3><p>All information you provide to us is stored on secure servers within EEA.</p><p></p><p>While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.</p><h3>9. SHARING YOUR PERSONAL INFORMATION</h3><p>All information you provide to us is stored on secure servers within EEA.</p><p></p><p>While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.</p><ul><li><p>Within the Michelin Group</p><p>We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries to the extent necessary for the same purposes of the initial processing set out in this policy.</p></li><li><p>To subcontractors</p><p>Michelin may share your personal data with subcontractors that Michelin may use to process your request or provide the services. These subcontractors are contractually obligated to keep the personal data they may have received confidential and secure and to use your personal data only on the basis of our instructions.</p></li></ul><h3>10. INTERNATIONAL TRANSFERS OF PERSONAL DATA</h3><p>Michelin is an international group with databases in the various countries in which it operates. Michelin may transfer your personal data within the group to one of its databases or to its external partners located outside of your home country.</p><p></p><p>As levels of data protection vary worldwide, we do not transmit your personal data to Michelin group companies or to third-party companies outside of the European Union unless these companies offer the same or similar level of personal data protection as Michelin.</p><p></p><p>For transfers within Michelin, the company has adopted internal rules governing the transfer of personal data from the European Union or European Economic Area. You can download the document further down in this page in the \"Documents\" section.</p><p></p><p>Transfers of data outside the group are governed either by the BCR of our processor either by contracts containing the clauses of the European Commission for suppliers established outside the EU to guarantee a similar level of protection as that of your home country.</p><p></p><p>While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.</p><p></p><h3>11. HOW LONG WILL PERSONAL INFORMATION BE KEPT BY US</h3><p>As a rule, we will not hold your personal information for any purpose or purposes for longer than is necessary to fulfil the purposes we collect it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For more specific retention periods, please see section 5 above.</p><p></p><p>To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.</p><p></p><p>In some circumstances you can ask us to delete your data: see your right to be deleted below for further information.</p><p></p><p>In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.</p><p></p><h3>12. YOUR RIGHTS UNDER DATA PROTECTION LEGISLATION</h3><p>Data protection legislation provides you with certain rights when it comes to the processing of your information.</p><p></p><p>These are the right to:</p><ul><li><p>The right to be informed</p></li><li><p>The right to access your information</p></li><li><p>The right to correct your information</p></li><li><p>The right to delete your information</p></li><li><p>The right to restrict processing</p></li><li><p>The right to transfer information</p></li><li><p>The right to object to processing</p></li></ul><p></p><p></p><p><strong>The right to be informed</strong></p><p></p><p>You have the right to be informed about how we collect and process your personal information, including who we are, how we use your personal information and your rights in relation to your personal information. We have gathered all the information you need in this privacy notice.</p><p></p><p><strong>The right of access your information</strong></p><p></p><p>You have the right to access the personal information we have on you. We can confirm whether or not your information is being processed and provide you with access to your personal information.</p><p></p><p><strong>The right to correct your information</strong></p><p></p><p>If your personal information is inaccurate or incomplete, you are entitled to have that information corrected and updated. If we have disclosed your information to any third parties, where possible, we will inform them of any updates you provide to us. You can update the personal information we hold about you by contacting us using any of the contact methods details in this Privacy Policy.</p><p></p><p><strong>The right to delete your information</strong></p><p></p><p>You have the right to request the deletion or removal of your personal information where there is no reason for us to continue to process it. The circumstances in which you can request the right to be forgotten includes, where the information is no longer necessary in relation to the purpose for which it was originally collected or processed and where you have withdrawn your consent to processing.</p><p>There are some limited circumstance where the right to be forgotten does not apply – if you want to know, just ask.</p><p></p><p><strong>The right to restrict processing</strong></p><p></p><p>You also have the right to ‘block’ or suppress the processing of your personal information. If you request us to suppress your personal information, we will stop any further processing of it.</p><p></p><p><strong>The right to transfer information</strong></p><p></p><p>If you want to move or transfer your personal information to a different service provider or copy your information for your own purposes, you have the right to have your information transferred to another person.</p><p></p><p><strong>The right to object</strong></p><p></p><p>You have the right to ask us not to process your personal information for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your information. You can also exercise the right at any time by contacting us at Michelin webmaster</p><p></p><p>You can find further information on your data protection rights from the CNIL at <a href=https://www.michelin.com/"http://www.cnil.fr//" target=\"_blank\">cnil.fr.</a></p><h3>13. WHAT CAN YOU DO IF YOU’RE NOT HAPPY</h3><p>We are committed to protecting and respecting your privacy. However, if you’re not happy with how we collect or process your information or just want some further information on your rights, you can contact us in the following ways:</p><ul><li><p>You can send us an email to privacy.fr@michelin.com</p></li><li><p>You can also contact us using our<a href=https://www.michelin.com/"/en/contact-us/" target=\"\"> contact form</a></p></li></ul><p>We will work with you to resolve any issues you may have and aim to answer any question raised by you as soon as possible.</p><p></p><p>You can also make a complaint to CNIL – further information can be found at <a href=https://www.michelin.com/"http://www.cnil.fr//" target=\"_blank\">cnil.fr.</a></p><h3>14. ABOUT DATA SECURITY</h3><p>Michelin has implemented measures to protect the privacy, security and integrity of your personal data. Access to personal data is restricted to those employees and service providers who need to know this information and who have been trained to comply with rules on confidentiality.</p><p></p><p>On Michelin's commercial sites, banking information will be collected for the purposes of effective, legal secure payment processes. These measures may consist of SSL encryption (intended to make the data unreadable to others) during the collection or transfer of confidential data. Said information will be used only for purposes of online payment and will not be retained.</p><p></p><p>Michelin ensures that your personal data are not altered, damaged or accessed by unauthorized third parties.</p><h3>15. CHANGES TO OUR PRIVACY POLICY</h3><p>We may change our policy from time to time. Any changes we make to this policy in the future will be posted on this page. 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    Michelin is committed to making its websites, intranets, extranets, and software accessible (including its mobile applications and digital urban furniture) in accordance with Article 47 of Law No. 2005-102 of February 11, 2005.</span></div><p><span>To this end, it implements the following strategy and actions:</span></p><ol><li><p><a href=https://www.michelin.com/"https://www.michelin.com/en/multi-annual-plan/">Multi-year accessibility plan 2024-2027</span></a></p></li><li><p><span>Actions carried out in 2024 (to come)</span></p></li></ol><p><span>This accessibility declaration applies to </span><a href=https://www.michelin.com/"//">www.michelin.com.

    Compliance Status</span></h2><p><a href=https://www.michelin.com/"//">www.michelin.com is not compliant with the General Accessibility Improvement Framework (RGAA), version 4 due to the non-conformities and exemptions listed below.</span></p><h2><span>Test Results</span></h2><p><span>The compliance audit conducted by [name of the entity that conducted the audit] reveals that:</span></p><ul><li><p><span><strong>33.78% of the criteria of RGAA version 4 are met.</strong></span></p></li><li><p><span>There are 74 applicable criteria out of 106, among which:</span></p><ul><li><p><span>25 criteria are compliant.</span></p></li><li><p><span>49 criteria are non-compliant.</span></p></li></ul></li></ul><h2>Non-accessible Content</h2><h3>Non-conformities</h3><h4>Images:</h4><ul><li><p><span>At least one informative image does not have a text alternative.</span></p></li><li><p><span>At least one decorative image is not correctly identified.</span></p></li><li><p><span>At least one alternative for an informative image is not relevant.</span></p></li><li><p><span>At least one text image containing information is present on the page.</span></p></li><li><p><span>At least one image caption is not correctly linked to its image.</span></p></li></ul><h4>Frames:</h4><ul><li><p><span>At least one frame (iframe or frame) does not have a title.</span></p></li><li><p><span>At least one frame title (iframe or frame) is not relevant.</span></p></li></ul><h4>Colors:</h4><ul><li><p><span>At least one font color is not sufficiently contrasted.</span></p></li><li><p><span>At least one interface component or graphic element containing information is not sufficiently contrasted.</span></p></li></ul><h4>Multimedia:</h4><ul><li><p><span>At least one video does not have a text transcript, audio description, or sound version (for videos only).</span></p></li><li><p><span>Synchronized subtitles are not relevant for at least one video.</span></p></li><li><p><span>At least one video is not clearly identifiable.</span></p></li><li><p><span>At least one non-temporal media (e.g., Flash) does not have an alternative.</span></p></li><li><p><span>At least one alternative associated with a non-temporal media (e.g., Flash) is not relevant.</span></p></li><li><p><span>At least one video player is not compatible with assistive technologies.</span></p></li></ul><h4>Tables:</h4><ul><li><p><span>At least one data table title is not correctly associated.</span></p></li><li><p><span>Header cells are not correctly declared for at least one data table.</span></p></li></ul><h4>Links:</h4><ul><li><p><span>At least one link title is not relevant.</span></p></li><li><p><span>At least one link does not have a title.</span></p></li></ul><h4>Script:</h4><ul><li><p><span>At least one JavaScript component or functionality is not compatible with assistive technologies.</span></p></li><li><p><span>At least one JavaScript component or functionality is not usable with the keyboard.</span></p></li><li><p><span>The user is not notified of a context change.</span></p></li></ul><h4>Mandatory Elements:</h4><ul><li><p><span>The language code defined for the page is not valid.</span></p></li><li><p><span>The page title is not relevant.</span></p></li><li><p><span>At least one word or text passage in a different language from the default language is not identified.</span></p></li><li><p><span>At least one tag is used solely to create presentation effects.</span></p></li></ul><h4><span>Structuring:</span></h4><ul><li><p><span>The hierarchy of titles is not relevant.</span></p></li><li><p><span>At least one content presented as a list is not correctly structured.</span></p></li><li><p><span>At least one quote is not correctly identified.</span></p></li></ul><h4>Presentation:</h4><ul><li><p><span>At least one tag or presentation attribute is present on the page.</span></p></li><li><p><span>CSS style sheets insert information-bearing content.</span></p></li><li><p><span>The reading order of elements is not always coherent.</span></p></li><li><p><span>At least one colored text is not associated with a background color and/or at least one text associated with a background color is not associated with a text color.</span></p></li><li><p><span>Focus is not visible for all elements on the page.</span></p></li><li><p><span>In a 320px wide window, the content is no longer fully readable (content is truncated) or it is necessary to use the horizontal scroll bar.</span></p></li><li><p><span>The user cannot control additional content appearing on focus or hover.</span></p></li></ul><h4><span>Forms:</span></h4><ul><li><p><span>At least one form field does not have a label, its label is not visible, or its label is not correctly linked.</span></p></li><li><p><span>At least one form field label is not relevant.</span></p></li><li><p><span>Fields of the same nature are not grouped.</span></p></li><li><p><span>At least one form button label is not sufficiently relevant.</span></p></li><li><p><span>Input control is not relevant.</span></p></li><li><p><span>Error input fields, which expect a particular format, are not accompanied by a real input example.</span></p></li><li><p><span>Fields expecting personal data from the user are not identified.</span></p></li></ul><h4>Navigation:</h4><ul><li><p><span>The site (or set of pages) does not have two navigation systems.</span></p></li><li><p><span>The page does not offer a quick access link or it is not functional.</span></p></li><li><p><span>The tab order on the page is not coherent.</span></p></li></ul><p></p><h4>Consultation:</h4><ul><li><p><span>At least one downloadable office document is not accessible.</span></p></li><li><p><span>At least one moving or flashing content is not controllable by the user.</span></p></li><li><p><span>At least one functionality triggered during the pointer down event (e.g., mouse) cannot be canceled by the user.</span></p></li></ul><h3><span>Exemptions for Disproportionate Burden</span></h3><p><span>There are no exemptions for disproportionate burden.</span></p><h3><span>Content Not Subject to Accessibility Obligation</span></h3><ul><li><p><span>Third-party content that is neither funded nor developed by the concerned organization and is not under its control.</span></p></li><li><p><span>Office files available in formats published before September 23, 2018, unless they are necessary for administrative procedures carried out by the concerned organization.</span></p></li><li><p><span>Pre-recorded audio and video content, including those with interactive components, published before September 23, 2020.</span></p></li></ul><h2><span>Establishment of this Accessibility Declaration</span></h2><p><span>This declaration was established on July 23, 2024.</span></p><h2><span>Technologies Used for the Realization of </span><a href=https://www.michelin.com/"//">www.michelin.com

    Web Pages</h3><ul><li><p><span>HTML5</span></p></li><li><p><span>CSS</span></p></li><li><p><span>JavaScript</span></p></li><li><p><span>SVG</span></p></li><li><p><span>Downloadable Files: PDF</span></p></li></ul><h3>Test Environment</h3><p><span>Content rendering checks were carried out based on the combination provided by the RGAA reference base, with the following versions:</span></p><ul><li><p><span>Windows 10</span></p></li><li><p><span>Firefox 127</span></p></li><li><p><span>NVDA 2024.2</span></p></li></ul><h3>Tools to Evaluate Accessibility</h3><ul><li><p><span>Firefox code and accessibility inspectors</span></p></li><li><p><span>Firefox extensions: WAVE, WCAG Color Contrast Checker, HeadingsMap, Web Developer, RGAA Assistant</span></p></li><li><p><span>Software: Colour Contrast Analyzer, PAC versions 2021 and 2024 (beta)</span></p></li><li><p><span>Windows Magnifier</span></p></li><li><p><span>W3C HTML Validator</span></p></li></ul><h3><span>Pages of the Site Subject to Compliance Verification</span></h3><ul><li><p><span>Home: [132](</span><a href=https://www.michelin.com/"https://www.michelin.com//">https://www.michelin.com/)

  • Contact Us: [133](</span><a href=https://www.michelin.com/"https://www.michelin.com/nous-contacter/">https://www.michelin.com/nous-contacter)

  • Legal Notices: [134](</span><a href=https://www.michelin.com/"https://www.michelin.com/mentions-legales/">https://www.michelin.com/mentions-legales)

  • Search: [135](</span><a href=https://www.michelin.com/"https://www.michelin.com/recherche/pages?tag=\%22>https://www.michelin.com/recherche/pages?tag=)

  • Subsection Home (e.g., Sustainable Approach): [136](</span><a href=https://www.michelin.com/"https://www.michelin.com/durable/entreprise/">https://www.michelin.com/durable/entreprise)

  • PDF Document (e.g., 2022 Vigilance Plan): [137](</span><a href=https://www.michelin.com/"https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clkcohlan09360tm6f2p7d632-mfp-plan-de-vigilance-2022.pdf/">https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clkcohlan09360tm6f2p7d632-mfp-plan-de-vigilance-2022.pdf)

  • Article Page (e.g., Explore Motorsport): [138](</span><a href=https://www.michelin.com/"https://www.michelin.com/media/magazine/explore-motorsport/">https://www.michelin.com/media/magazine/explore-motorsport)

  • Event Calendar: [139](</span><a href=https://www.michelin.com/"https://www.michelin.com/evenements/">https://www.michelin.com/evenements)

  • Investor Day: [140](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/journee-investisseurs/">https://www.michelin.com/investisseur/journee-investisseurs)

  • Event Sheet (e.g., Sales Results): [141](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/presentations-evenements/resultats-ventes/">https://www.michelin.com/investisseur/presentations-evenements/resultats-ventes)

  • History: [142](</span><a href=https://www.michelin.com/"https://www.michelin.com/groupe/histoire/">https://www.michelin.com/groupe/histoire)

  • Argument Sheet: [143](</span><a href=https://www.michelin.com/"https://www.michelin.com/expertise/innovation/recherche-developpement/">https://www.michelin.com/expertise/innovation/recherche-developpement)

  • Stock Price: [144](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/bourse/cours-action/">https://www.michelin.com/investisseur/bourse/cours-action)

  • Why Become a Shareholder: [145](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/actionnaire/pourquoi-investir/">https://www.michelin.com/investisseur/actionnaire/pourquoi-investir)

  • Media Contacts: [146](</span><a href=https://www.michelin.com/"https://www.michelin.com/media/espace-presse/contact-relations-medias/">https://www.michelin.com/media/espace-presse/contact-relations-medias)

  • List of Publications: [147](</span><a href=https://www.michelin.com/"https://www.michelin.com/publications?year=Toutes\%22>https://www.michelin.com/publications?year=Toutes)

    • Feedback and Contact</span></h2><p><span>If you are unable to access content or a service, you can contact the person responsible for </span><a href=https://www.michelin.com/"//">www.michelin.com to be directed to an accessible alternative or obtain the content in another form.</span></p><ul><li><p><span>Contact: Digital Accessibility Michelin - </span><a href=https://www.michelin.com/en/media/magazine/\"mailto:a11y@michelin.com\">a11y@michelin.com

    Recourse

    If you notice an accessibility defect preventing you from accessing content or functionality on the site, report it to us, and if you do not receive a response, you have the right to submit your complaints or a request to the Defender of Rights.</span></p><p><span>Several means are available to you:</span></p><ul><li><p><span>Write a message to the Defender of Rights</span></p></li><li><p><span>Contact the Defender of Rights delegate in your region</span></p></li><li><p><span>Send a letter by post (free, no stamp required) Defender of Rights Free response 71120 75342 Paris CEDEX 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accessible"],"searchSummary":[0,""],"mediaIds":[1,[[0,"upnw0ogizqjam3uanig0g5md"]]],"mediaFields":[0,{"clr7u8u29fw760tlv6hi395g6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}],"upnw0ogizqjam3uanig0g5md":[0,{"top":[0,0],"left":[0,0],"width":[0,1948],"height":[0,1096],"x":[0,50],"y":[0,50]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/accessibility-declaration"]]],"relatedReverseIds":[1,[[0,"clfl3z9qm00030imxb77oa0mr"]]],"_url":[0,"https://www.michelin.com/en/accessibility-declaration"],"_children":[1,[]]}],[0,{"_id":[0,"clsdei1zn1ek112hv4y4a5k3t:en:published"],"aposDocId":[0,"clsdei1zn1ek112hv4y4a5k3t"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-10-09T15:07:25.760Z"],"slug":[0,"/legal-notice"],"title":[0,"Legal Notice"],"panelType":[0,"image-on-bottom"],"version":[0,"medium"],"textarea":[0,{"content":[0,"<p><span>This Website is published by: Manufacture Française des Pneumatiques Michelin, Place des Carmes Déchaux 63040 Clermont-Ferrand Cedex 9 France - Telephone: (33) 4 73 32 20 00 Fax: (33) 4 73 32 63 81 - A simplified joint-stock company with a capital of €504,000,004 - Clermont Ferrand Trade and Companies Registry Number 855 200 507 - SIREN Number 855 200 507 - Vat Number FR33855200507</span></p>"]}],"main":[0,{"_id":[0,"clsdedu9u1dwj13lcccq99wvl"],"items":[1,[[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Please read this legal notice carefully before consulting this Website.</strong></p><p><strong>The companies belonging to the Michelin Group are legal entities in their own right and possess an independent legal status. However, with a view to facilitating the communication of information on this Website, the following terms may be employed: “Michelin,” “Group”, “Michelin Group” and “us”; these terms are used to designate all of the companies in the Group which each carry out their business independently.</strong></p><p></p><ol><li><p><strong>ARTICLE 1: PURPOSE</strong></p><p>The purpose of this legal notice is to set out the conditions under which Michelin makes this Website available to you and the terms and conditions governing your access to and use thereof. Your use of the Website is subject to your compliance with this legal notice, which Michelin reserves the right to amend or update at any given time. By accessing and using the Website, you are agreeing to be bound by the terms and conditions of this legal notice as well as of Michelin’s privacy and personal data protection policy.<br><br></p></li><li><p><strong>ARTICLE 2: WEBSITE ACCESS</strong></p><p>Michelin endeavors to ensure the Website remains available, without however being bound by any obligation to do so. Access to the Website may be modified or temporarily suspended for the purposes of maintenance, updating or any other reason, notably of a technical or legal nature. Michelin is on no account liable for these disruptions or any ensuing consequences for the user.</p><p>You undertake to refrain from accessing the Website, and in particular any interactive services it may offer, in a fraudulent manner.</p><p></p></li><li><p><strong>ARTICLE 3: INTELLECTUAL PROPERTY RIGHTS</strong></p><p>The content (which shall include but not be limited to information, texts, graphs, data, images, photos, visuals, videos and sound tracks as well as the form of all said components and the actual Website itself) is protected by copyright and/or other intellectual property rights. The content is the exclusive property of its publisher. Any copy, reproduction, representation, use, adaptation, alteration, modification, translation or dissemination of the content, whether in full or in part, whether it belongs to Michelin or to a third party that has granted Michelin the rights thereto, by any process whatsoever, is unlawful, notwithstanding the limited rights granted to the user under Article 4 hereinbelow and/or any private copy reserved for the exclusive use of its holder. The content of this Website is subject to modification without notice and is published without any warranty whatsoever, whether express or implied, and may not give rise to any entitlement to compensation. The content is protected by copyright © 1997-2014 Michelin or copyright of its partners. The logos are registered trademarks.</p><p></p></li><li><p><strong>ARTICLE 4: USE OF CONTENT</strong></p><p>Any tampering with content, modification thereof or use of the content for any purpose other than that for which it was authorized constitutes an infringement of the property rights of Michelin or third parties.</p><p>Michelin grants you the right to download and share the content subject to the following conditions: (I) if a download function is available, (II) if it is used for non-commercial purposes (III) and in good faith and (IV) if both the proprietary notices as well as the on-line publication date appearing in the content are left intact, where such information is shown. This right must in no way be interpreted as conferring a license, in particular pertaining to a brand or logo.</p><p></p></li><li><p><strong>ARTICLE 5: ELECTRONIC COMMUNICATION</strong></p><p>To exchange information by e-mail with Michelin, you must fill in the e-mail forms available on the Website. Michelin’s responses to e-mails, and the provision of access to the Website and its content may not be deemed to represent or to constitute proof of any advertising, promotional or sales activity in the country where the user is located.</p><p></p></li><li><p><strong>ARTICLE 6: PROTECTION OF PERSONNAL DATA</strong></p><p>As a general rule, users visiting our Website are not required to disclose their identity or provide personal information. However, you may be asked for personal information in response to an e-mail enquiry, to offer you a specific service, process an order or for marketing purposes.</p><p>The data collected via our Website are intended for the use of Michelin, selected partners and/or service providers acting on its behalf. Such service providers are contractually obligated to keep your personal data confidential and secure. They are required to use your personal data solely for the needs of the tasks entrusted to them.</p><p>Michelin undertakes not to sell, rent or trade your personal data to third parties.</p><p>In order to provide you with the best possible service, Michelin collects anonymous data regarding your use of our Website (such as browsing history and your log-in date and time). Michelin may use this data to analyze trends, compile statistics and measure Website traffic. You may opt out of having these cookies stored. However, should you choose to do so, you may not be able to access all parts of this Website. For further information, please consult our cookie policy.</p><p>Michelin collects the IP address of your computer in order to locate the city from where you are logging in to the Website. We will only retain the data for the time necessary to establish your location.</p><p>Pursuant to the French Data Protection Act “Loi Informatique et Libertés” No. 78-17 dated 6 January 1978, amended by Act No. 2004-801 dated August 6, 2004, you have the right to access, rectify and request the deletion of any personal data you may have provided.</p><p>You are also entitled to oppose the collection and processing of your personal data by Michelin at no cost. Furthermore, pursuant to the French Data Protection Act, you can refuse to permit the use of your data for prospecting purposes.</p><p>To exercise your rights, simply send a letter to MFPM, Place des Carmes Déchaux, 63040 Clermont Ferrand Cedex 9, France, Service SGCM/IM.</p><p>Our Website may contain links to other Internet sites. Michelin does not share your personal data with such websites except where social network buttons or plug-ins are used. If you follow a link to any of these websites, you are subject to the said website’s own privacy practices over which Michelin has no control and for which Michelin cannot accept liability.</p><p>For further information, please refer to Michelin’s privacy and personal data protection policy <a href=https://www.michelin.com/"/en/privacy-policy/" target=\"\">“Privacy Policy”.</a></p><p></p></li><li><p><strong>ARTICLE 7 : WARRANTIES AND LIABILITY</strong></p><p><strong>7.1 GENERAL INFORMATION</strong></p><p>The content published on the Website is provided “as is”, without any warranty, express or implied, of any nature whatsoever. Michelin reserves the right to amend, correct, suspend and/or delete the content or access to the Website at any given time, without prior notice. Michelin may not be held liable in the event of any contamination of your computer equipment resulting from the propagation of viruses or other IT infections. It is your responsibility to take all appropriate measures in order to protect your computer equipment.</p><p>Michelin, its employees, suppliers or partners mentioned on the Website may not in any event be held liable, under a contractual, tort or any other claim, for any damage, whether direct or indirect, incidental or consequential, or of any nature whatsoever, or for any loss, in particular of financial or commercial nature, resulting from the use of the Website or any information whatsoever obtained therefrom.</p><p>It is strictly prohibited to create a hyperlink to illegal content as defined in Article 8.2. The Website may contain simple or embedded links towards the websites of Michelin partners or of third parties, with the authorization of the latter for embedded links. Michelin does not have any control over these websites and accordingly bears no responsibility whatsoever as to their accessibility, relevance, availability, content, advertising, products and/or the services available on or from these websites. Consequently, Michelin shall not bear any liability whatsoever for any direct or indirect damage which might result from your access to or use of the partners’ websites or for failure by these websites to comply with any applicable laws and regulations.</p><p><strong>7.2 INTERACTIVE SERVICES</strong></p><p>Michelin is under no obligation to verify users’ content published on its Website. Michelin declines all responsibility arising from said content and the verification thereof. The user is solely responsible for any adverse consequences arising from the content posted. However, Michelin is entitled to perform any checks it might feel fit on all or part of said content, prior to or subsequent to its publication.</p><p>The user is solely responsible for the content of any material submitted to the Website. You represent that you hold all the necessary rights and authorizations to the content that you post. The user agrees to defend, indemnify and hold harmless Michelin from and against all complaints, claims, legal action or appeals filed by third parties alleging that all of part of the content published by or on behalf of the user on the Website is unlawful, violates applicable laws or regulations, undermines law and order, is contrary to generally accepted moral principles, fails to comply with this legal notice, is prejudicial to any third party or infringes their rights.</p><p>In the event of Michelin being convicted following a lawsuit brought on such grounds, the user having published said litigious content undertakes to reimburse Michelin for all and any damages awarded against Michelin including all legal expenses and lawyers’ fees.</p><p></p></li><li><p><strong>ARTICLE 8 : INTERACTIVE SERVICES</strong></p><p>Michelin may provide services which are intended to allow users to participate interactively on the Website including but not limited to participation in forums, contribution to on-line debates, posting of comments and/or articles, voting for content or establishment of an interface with an account on a social network.</p><p><strong>8.1 REGISTRATION</strong></p><p>The use of interactive services may be subject to prior registration by means of completion of a form. This registration leads to the creation of an account with a personal password. You may be required to provide your password to log in to benefit from certain services. Your password must therefore remain strictly confidential. You agree to notify Michelin forthwith in the event of your password being forgotten or stolen.</p><p>Personal data is processed as laid down in the provisions of Article 6 \"Protection of Personal Data\" hereinabove.</p><p><strong>8.2 User-generated content</strong></p><p>You may request that the moderator modifies or removes any content published in your name at any time by indicating the date of publication and the subject matter.</p><p>It is strictly forbidden to publish any content on the Website, of any type whatsoever, which violates applicable laws or regulations, undermines law and order or generally accepted moral principles, is detrimental to others or in breach of their rights and, in particular, content which is defamatory, offensive, obscene, discriminatory, threatening, contrary to the spirit of the Website, infringes any intellectual property rights of any other person, makes unauthorized use of a third party’s personal data, utilizes another’s image without that person’s express consent or invades their privacy.</p><p><strong>8.3 ILLEGAL CONTENT AND ABUSE</strong></p><p>You acknowledge having been notified that moderation is used in order to verify or remove any content published by the users of interactive services which may be in breach of applicable laws and regulations or which has been reported by the legal authorities as such, without any entitlement to claim compensation in any form whatsoever.</p><p>Failure to comply with the provisions of this legal notice may result in our taking the following actions: removal of all or part of any material submitted by you to our Website, suspension of your account for 8 weeks or shutting down of your account and withdrawal of your right to register on any Michelin websites.</p><p>You may also notify Michelin of the publication of any illegal content on the Website which may come to your attention by clicking on <a href=https://www.michelin.com/"/en/contact-us/" target=\"\">“contact”. </a>You may be held liable in the event of misuse of this function.</p><p></p></li><li><p><strong>ARTICLE 9 : GOVERNING LAW AND JURISDICTION</strong></p></li></ol><p>Any dispute relating to the Website or to this legal notice shall be brought before the Courts of Clermont-Ferrand. The dispute shall be governed and construed in accordance with French law on the merits, independently of conflict of law. Use of the Website implies the user’s express consent to the application of this Article. In the event one of the terms of this legal information should be deemed to be illegal, null and void or inapplicable for any reason whatsoever, it shall be deemed to not be part of this legal notice and shall not affect the validity or application of the other terms.</p><p></p><p>WEBSITE PUBLISHER: Manufacture Française des Pneumatiques Michelin</p><p></p><p>PUBLICATION DIRECTOR:</p><p>Adeline Challon-Kemoun - Executive Vice President, Brands, Sustainable Development, Communication &amp; Public Affairs.</p><p></p><p>HOSTED BY: <span>Microsoft Ireland Operations Ltd.&nbsp;</span><br><span>One Microsoft Place, South County Business Park, Leopardstown,&nbsp;&nbsp;</span><br><span>Dublin 18, D18 P521,&nbsp;&nbsp;</span><br><span>Ireland&nbsp;</span><br><span>+353 1 7063476</span></p><p>CREDITS: Pictogram \"L'Homme en Mouvement\" (Man in Motion) for Michelin Corporate Foundation: Nicola Rosini di 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The prospect of a hydrogen car actually competing at Le Mans by 2026 is by no means a pipe dream!</span></em></p>"]}],"imageIds":[1,[[0,"clmyo2t8q3eeu0tlseclrd9ij"]]],"imageFields":[0,{"clmyo2t8q3eeu0tlseclrd9ij":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"imageIds":[1,[[0,"clmynzws83ert0tn65ms9e7ff"]]],"imageFields":[0,{"clmynzws83ert0tn65ms9e7ff":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clmyr7t9f015f3b6db1zzyc9r"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.focus"],"heading":[0,"MotoE™"],"sections":[1,[[0,{"_id":[0,"clmyr8wcx01823b6dgqxq8u00"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>In 2019, Michelin was named partner of the FIM MotoE</span></em><span>™</span><em><span> World Cup, the first world-class racing series for electric motorbikes.</span></em></p><p></p><p></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}],[0,{"_id":[0,"clmyr8yjv01893b6df4xio7gl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>Michelin provides MotoE</span></em><span>™</span><em><span> competitors with specific, durable yet increasingly high-performance tires. 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Not only do they boast an outstanding results record together, but they also share the same clear, zero-emissions vision for the sport's sustainable future.</span></em></p><p></p><p></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}],[0,{"_id":[0,"clmyro9vw01vw3b6dbagb110w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>When Porsche first spoke of its Mission R project and Porsche GT4 ePerformance concept, Michelin immediately rose to the challenge of providing the 1,000-plus horsepower, all-electric Cayman 718 GT4 with bespoke '53' tires (53% renewable and recycled raw materials).</span></em></p><p></p>"]}],"imageIds":[1,[[0,"clt2x5cvl0drb14otaeor38kk"]]],"imageFields":[0,{"clt2x5cvl0drb14otaeor38kk":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clmyroliq01y93b6d61nr46lr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>The Porsche GT4 ePerformance was unveiled at the 2022 Goodwood Festival of Speed in the south of England. It subsequently embarked on a world tour of demonstration runs, including an appearance at the snowy Race of Champions in the Arctic Circle, for which Michelin provided it with a studded version of its '53' tire.</span></em></p>"]}],"imageIds":[1,[[0,"clt2wxws40dsy13quej5y1iyu"]]],"imageFields":[0,{"clt2wxws40dsy13quej5y1iyu":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"imageIds":[1,[[0,"clt2wxws40dsy13quej5y1iyu"]]],"imageFields":[0,{"clt2wxws40dsy13quej5y1iyu":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clmyo41pf05s53b6dazadcfc4"],"metaType":[0,"widget"],"type":[0,"explore-focus"],"aposPlaceholder":[0,false]}],[0,{"text":[0,{"_id":[0,"clmywsnbr04tf3b6dvnozx6fk"],"items":[1,[[0,{"_id":[0,"clmywsoco04tk3b6dylbkbjhh"],"metaType":[0,"widget"],"type":[0,"@apostrophecms/rich-text"],"aposPlaceholder":[0,false],"content":[0,"<p>Acutely aware that sustainability<strong> requires a combination of longevity and performance</strong>, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the<strong> MotoE™ </strong>and <strong>FIA World Endurance Championships</strong>, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. 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In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO<sub>2</sub> emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.</p><p><em>*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and </em>CO<sub>2</sub><em> Emissions Linked to the Early Replacement of Automobile Tires.</em></p><p>Michelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO<sub>2</sub> emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. 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explore 1 we race for change video racing against the clock for the environment 6u0y9t2d qa 16x9 rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay trkh0sc3qm0 16x9 image motorsport a laboratory of extremes image bk0i8vjzeju 16x9 from track to street replay change we race for change we race for change 6u0y9t2d qa 16x9 matthieu bonardel director michelin motorsport fia formula e missionh24 motoe porsche gt4 eperformance we race for change last performance made to last des performances faites pour durer image ipekl c7izy 16x9 des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés jean michel bellard tire designer michelin motorsport image xpd1jmajckg 16x9 image michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation matthieu le gars hypercar tire designer michelin jérémie riquier performance analyst michelin motorsport canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced 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motorsport in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility media magazine explore motorsport motorsport explore motorsport michelin explore 1 we race for change video in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility today more than ever it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation while the sport itself is undergoing profound changes racing against the clock for the environment 6u0y9t2d qa 16x9 in the course of its century plus history michelin has collected an enviable collection of silverware with more than 1 200 victories in major events across a wide spectrum of disciplines and conditions circuit racing rallying deserts snow and ice etc having demonstrated the quality of its tires in world class motorsport the company is today focusing the clout of its research resources on innovating in favor of the environment rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay michelin can look back at a proud record of more than 100 formula 1 grand prix victories plus five times that number in topflight motorcycle racing 500cc motogptm more than 300 more in world class rallying and hundreds in endurance racing including every le mans 24 hours win since 1998 while forging this unrivaled record michelin has been active in many of motorsport history s most memorable moments thanks to its instinct for innovation unique expertise quest for excellence passion and game changing ideas trkh0sc3qm0 16x9 image 1906 michelin s first major motor racing success prior to the first ever grand prix automobile de france in 1906 near le mans michelin patented a removable rim that was the envy of its day it meant tires could be changed in four minutes or less compared with a good quarter of an hour in the case of a conventional assembly after two days of intense grueling action the grand prix was won by hungary s ferenc szisz in a renault ak on michelin tires and removable rims motorsport a laboratory of extremes image history s first le mans 24 hours won by michelin organized in may 1923 the inaugural le mans 24 hours originally known as the grand prix d endurance coupe rudge whitworth saw andré lagache rené léonard and raoul bachmann christian dauvergne claim an assertive one two finish in their michelin le confort equipped chenard et walckers after more than 2 000 kilometers of non stop racing from the outset the uncompromising french race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions in 1967 michelin introduced radial sicks tires to le mans fitted to an alpine a210 prototype these pattern less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high performance materials they featured bk0i8vjzeju 16x9 from track to street michelin radial slicks played a part in winning the inaugural world rally championship title in 1973 the following season the technology was also seen in grand prix motorcycle racing in 1978 it won formula 1 s brazilian grand prix with ferrari in addition to coming first at the le mans 24 hours with renault alpine a year later ferrari and michelin x technology secured the formula 1 world crown motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck motorcycle agricultural vehicle civil engineering vehicle and aviation industries etc michelin s emphasis on innovation harvested further success and titles in formula 1 with ferrari renault bmw mclaren at the same time the french tire manufacturer dominated its rivals in grand prix motorcycle racing in association with suzuki honda and yamaha it triumphed in world class rallying too with lancia toyota and audi which established four wheel drive as the norm michelin was equally successful in endurance racing alongside the likes of mercedes and peugeot and took every vehicle category win on the paris dakar rally many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires replay change we race for change we race for change we do not race for glory but for change» michelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today it ranges from experimenting with renewable and recycled raw materials to implementing new increasingly environmentally respectful processes while working closely with vehicle manufacturers as they tackle the ecological transition in addition to its pursuit of victory michelin sees motorsport as a real ally in the race against time to protect the environment 6u0y9t2d qa 16x9 motorsport enables us to acquire the sort of specific knowledge that only competition can bring working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable increasingly decarbonized mobility matthieu bonardel director michelin motorsport over the past decade michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all sustainable plan fia formula e missionh24 motoe porsche gt4 eperformance acutely aware that sustainability requires a combination of longevity and performance michelin is involved in various forms of topflight motorsport on two and four wheels where technological excellence is making a real contribution to the sustainable mobility cause the list of series includes the motoe and fia world endurance championships where the resilience and durability of michelin s tires are put to an extreme test fitted to demanding sophisticated bikes and cars in the hands of exacting riders and drivers the knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand s everyday tires we race for change last performance made to last des performances faites pour durer lasting performance in environmental terms the chief quality of any product is arguably its ability to last in europe alone michelin estimates that 128 million tires and 6 6 million tonnes of co2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar minimum groove depth 1 6mm conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of michelin s dna source in house calculations carried out at the ladoux technology center near clermont ferrand france published in a technical paper dated september 27 2016 entitled raw materials fuel consumption and co2 emissions linked to the early replacement of automobile tires michelin has always believed that designing longer lasting tires results in fewer tires having to be produced this in turn equates to substantial raw material energy and associated co2 emissions savings in the worlds of racing and road tires alike conceiving products that deliver high performance across their lifespan means having to replace them less frequently michelin is consequently committed to developing tires for cars bicycles motorbikes trucks airplanes etc that perform safely throughout their working life image since the early days of its involvement in racing michelin has carved out a solid reputation on long challenging long events like the paris brest paris bicycle race gordon bennett cup le mans 24 hours and paris dakar rally now known simply as the dakar in the past 10 years michelin equipped le mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires at average speeds of some 240kph that s equivalent to the distance of more than two formula 1 grands prix ipekl c7izy 16x9 fewer racing tires michelin has long backed reducing the number of tires employed in motorsport in the noughties it campaigned to cap the quantities competitors could use at rounds of the world rally championship in formula e successive generations of its bespoke tire for the all electric racing series allowed tire allocations per race to be cut by 25 percent meanwhile the introduction of maximum tire allowances for rounds of the fia wec and imsa endurance racing championships has forced teams to run multi stint strategies des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés making tires completely sustainable by 2050 is clearly one of the most ambitious challenges michelin has set itself since its invention of radial technology michelin motorsport s engineers chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm s racing tires this multi faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before we notably discovered that it was possible to extract silica from rice husk by means of a specific process silica increases the resilience of tire treads while reducing their rolling resistance since 2023 rice husk is an ingredient we use to make the tires raced by today s sophisticated hypercar prototypes at le mans jean michel bellard tire designer michelin motorsport image did you know that michelin s rear motoetm tire incorporates more than 50 percent renewable and recycled raw materials including orange peel pine resin and scrap tires it is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph the proportion of renewable recycled raw materials that go into the 2023 michelin pilot sport slicks raced by endurance racing s hypercar prototypes is as high as 30 percent and 45 percent in the case of rain tires meanwhile greengt s missionh24 fuel cell hydrogen endurance racing prototype completed a parade lap of the 13 6 kilometer le mans circuit ahead of the 2022 le mans 24 mans on michelin tires that contained 53 percent renewable and recycled raw materials by 2023 the proportion had reached 63 percent xpd1jmajckg 16x9 image michelin motorsport is currently at an advanced stage with regard to research into mass production applications and achieved significant time savings during the development of the first road approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively these figures were notably made possible thanks to the materials and supplier reference classification work carried out by michelin motorsport the technologies involved will benefit all michelin tires by 2025 michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation when starting from a clean sheet of paper you begin by studying the technical regulations and brief this initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to we then analyze these findings and simulate the forces exerted using mathematical modeling this enables us to modify the construction and materials employed before evaluating different configurations in virtual form the actual conception phase for a new racing tire takes around a month on the computer matthieu le gars hypercar tire designer michelin after the conception phase we analyze the forces involved along with the tire s movements and characteristics the data provided by the design team is applied to a modelized tire known as tame tire then tested and evaluated on a simulator this is driven by one of the car s future drivers at a variety of simulated racetracks depending on what we want to test the construction or the compound for example we have an optimal correlation between the track and the simulator which is what enables us to carry out such coherent development work virtually the approach saves not only time and money but also co2 emissions jérémie riquier performance analyst michelin motorsport from the virtual development phase to track testing the virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as record ahead of its first physical track run at the ladoux technology center near clermont ferrand france this extraordinary machine enables tires to be tested statically and dynamically as if they were lapping a real circuit record takes the form of a three meter diameter cylinder inside which a mechanical arm presses the tire against the asphalt lined wall it is capable of replicating different slip and camber angles at speeds of up to 350kph the variety of running conditions it can reproduce including wet weather makes it possible to ensure that tires are perfectly safe before their first track run tools such as these enable michelin to simulate tire behavior in extreme conditions making it possible to select only the most satisfactory specifications to actually produce and test going forward benefits of the process include fewer tires to produce fewer test sessions to organize and fewer co2 emissions although initially conceived for motorsport purposes record is today used widely in the development of road tires canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility"],"searchSummary":[0,"\nIn addition to scoring more than 1,200 major victories in association with many of racing and rallying's biggest players, Michelin Motorsport has a long tradition of contributing to enhanced mobility. Today, more than ever, it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation, while the sport itself is undergoing profound changes. \nIn the course of its century-plus history, Michelin has collected an enviable collection of silverware, with more than 1,200 victories in major events across a wide spectrum of disciplines and conditions (circuit racing, rallying, deserts, snow and ice, etc.). Having demonstrated the quality of its tires in world-class motorsport, the company is today focusing the clout of its research resources on innovating in favor of the environment.  \nMichelin can look back at a proud record of more than 100 Formula 1 grand prix victories, plus five times that number in topflight motorcycle racing (500cc / MotoGPTM), more than 300 more in world-class rallying and hundreds in endurance racing, including every Le Mans 24 Hours win since 1998. While forging this unrivaled record, Michelin has been active in many of motorsport history's most memorable moments thanks to its instinct for innovation, unique expertise, quest for excellence, passion and game-changing ideas. \n1906: Michelin's first major motor racing success!\nPrior to the first-ever Grand Prix Automobile de France in 1906, near Le Mans, Michelin patented a removable rim that was the envy of its day. It meant tires could be changed in four minutes or less, compared with a good quarter-of-an-hour in the case of a conventional assembly. After two days of intense, grueling action, the grand prix was won by Hungary's Ferenc Szisz in a Renault AK on Michelin tires... and removable rims.\n \nHistory's first Le Mans 24 Hours won by Michelin\nOrganized in May 1923, the inaugural Le Mans 24 Hours (originally known as the Grand Prix d’Endurance-Coupe Rudge Whitworth) saw André Lagache/René Léonard and Raoul Bachmann/Christian Dauvergne claim an assertive one-two finish in their Michelin Le Confort-equipped Chenard et Walckers after more than 2,000 kilometers of non-stop racing.\n \nFrom the outset, the uncompromising French race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions. In 1967, Michelin introduced radial sicks tires to Le Mans, fitted to an Alpine A210 prototype. These pattern-less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high-performance materials they featured. \nMichelin radial slicks played a part in winning the inaugural World Rally Championship title, in 1973. The following season, the technology was also seen in grand prix motorcycle racing. In 1978, it won Formula 1's Brazilian Grand Prix with Ferrari, in addition to coming first at the Le Mans 24 Hours with Renault-Alpine. A year later, Ferrari and Michelin X technology secured the Formula 1 world crown. Motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck, motorcycle, agricultural vehicle, civil-engineering vehicle and aviation industries, etc.\nMichelin's emphasis on innovation harvested further success and titles in Formula 1 with Ferrari, Renault, BMW, McLaren. At the same time, the French tire manufacturer dominated its rivals in grand prix motorcycle racing in association with Suzuki, Honda and Yamaha. It triumphed in world-class rallying, too, with Lancia, Toyota and Audi, which established four-wheel drive as the norm. Michelin was equally successful in endurance racing alongside the likes of Mercedes and Peugeot, and took every vehicle-category win on the Paris-Dakar Rally. Many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires. \n« We do not race for glory, but for change».\nMichelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today. It ranges from experimenting with renewable and recycled raw materials, to implementing new, increasingly environmentally-respectful processes, while working closely with vehicle manufacturers as they tackle the ecological transition… In addition to its pursuit of victory, Michelin sees motorsport as a real ally in the race against time to protect the environment. \nMotorsport enables us to acquire the sort of specific knowledge that only competition can bring, working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable, increasingly decarbonized mobility \nOver the past decade, Michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all-sustainable plan. \nAcutely aware that sustainability requires a combination of longevity and performance, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the MotoE™ and FIA World Endurance Championships, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. The knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand's everyday tires. \nLasting performance! In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.\n*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and CO2 Emissions Linked to the Early Replacement of Automobile Tires.\nMichelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO2 emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. Michelin is consequently committed to developing tires for cars, bicycles, motorbikes, trucks, airplanes, etc. that perform safely throughout their working life. \n \nSince the early days of its involvement in racing, Michelin has carved out a solid reputation on long, challenging long events like the Paris-Brest-Paris bicycle race, Gordon Bennett Cup, Le Mans 24 Hours and Paris-Dakar Rally (now known simply as the Dakar). In the past 10 years, Michelin-equipped Le Mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires, at average speeds of some 240kph. That's equivalent to the distance of more than two Formula 1 grands prix! \nFewer racing tires! Michelin has long backed reducing the number of tires employed in motorsport. In the Noughties, it campaigned to cap the quantities competitors could use at rounds of the World Rally Championship. In Formula E, successive generations of its bespoke tire for the all-electric racing series allowed tire allocations per race to be cut by 25 percent. Meanwhile, the introduction of maximum tire allowances for rounds of the FIA WEC and IMSA endurance-racing championships has forced teams to run multi-stint strategies... \nMaking tires completely sustainable by 2050 is clearly one of the most ambitious challenges Michelin has set itself since its invention of radial technology. Michelin Motorsport's engineers, chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm's racing tires. This multi-faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before. \nWe notably discovered that it was possible to extract silica from rice husk by means of a specific process. Silica increases the resilience of tire treads while reducing their rolling resistance. Since 2023, rice husk is an ingredient we use to make the tires raced by today's sophisticated Hypercar prototypes at Le Mans \nDid you know that Michelin's rear MotoETM tire incorporates more than 50 percent renewable and recycled raw materials, including orange peel, pine resin and scrap tires? It is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph! The proportion of renewable/recycled raw materials that go into the 2023 MICHELIN Pilot Sport slicks raced by endurance racing's Hypercar prototypes is as high as 30 percent, and 45 percent in the case of rain tires. Meanwhile, GreenGT's MissionH24 fuel-cell hydrogen endurance-racing prototype completed a parade lap of the 13.6-kilometer Le Mans circuit ahead of the 2022 Le Mans 24 Mans on Michelin tires that contained 53 percent renewable and recycled raw materials. By 2023, the proportion had reached 63 percent! \nMichelin Motorsport is currently at an advanced stage with regard to research into mass-production applications and achieved significant time-savings during the development of the first road-approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively. These figures were notably made possible thanks to the materials and supplier-reference classification work carried out by Michelin Motorsport. The technologies involved will benefit all Michelin tires by 2025. \nWhen starting from a clean sheet of paper, you begin by studying the technical regulations and brief. This initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to. We then analyze these findings and simulate the forces exerted using mathematical modeling. This enables us to modify the construction and materials employed before evaluating different configurations in virtual form. The actual conception phase for a new racing tire takes around a month on the computer \nAfter the conception phase, we analyze the forces involved, along with the tire's movements and characteristics. The data provided by the design team is applied to a modelized tire known as Tame Tire, then tested and evaluated on a simulator. This is 'driven' by one of the car's future drivers at a variety of simulated racetracks, depending on what we want to test - the construction or the compound, for example. We have an optimal correlation between the track and the simulator, which is what enables us to carry out such coherent development work virtually. The approach saves not only time and money, but also CO2 emissions. \nFrom the virtual development phase to track-testing\nThe virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as Record ahead of its first physical track run at the Ladoux Technology Center near Clermont-Ferrand, France. This extraordinary machine enables tires to be tested statically and dynamically, as if they were lapping a real circuit. \nRecord takes the form of a three-meter-diameter cylinder inside which a mechanical arm presses the tire against the asphalt-lined wall. 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michelin guide explore with passion with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans media magazine explore guide michelin guide rouge the michelin guide explore with passion michelin explore 2 the michelin guide explore with passion video with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans committed to offering high quality hotel and restaurant recommendations it provides exceptional experiences worldwide a reference for travelers since 1900 xwfgpnx1pq8 16x9 established by the michelin brothers in 1900 the michelin guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road in order to offer higher quality restaurant and hotel recommendations in 1933 the famous inspector profession was created anonymity independence expertise and curiosity are an integral part of the inspectors dna renowned for its methodology the michelin guide has expanded worldwide with more than 40 destinations always seeking the exceptional hotels are selected to guarantee unforgettable experiences the michelin key now distinguishes establishments in which the michelin guide selection teams stay anonymously the michelin guide spotlights eateries which place an onus on local gastronomy awarded with a bib gourmand one two or three michelin stars or a michelin green star we wish to recognize the work of talented professionals who are as committed as they are enthusiastic and who often remain hidden from view 3ruobigbjr0 16x9 inspectors inspectors their independence and anonymity are often the subject of speculation the michelin guide inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide boasting unstoppable curiosity and unique expertise they travel the world searching for the extraordinary above all else they are passionate individuals capable of grasping the immense diversity of the global culinary landscapes flavor explorers they assess restaurants according to 5 universal criteria the quality of ingredients the mastery of culinary techniques the harmony of flavors the chef s personality conveyed in dishes and consistency across different visits they dress as regular customers use an alias to book a table and order and pay their own bill in order to ensure an objective experience an inspector is above all a professional with over a decade s worth of experience and expert knowledge about global gastronomy world cuisine has no secrets for their well honed palate xi1bhknxb 4 16x9 in a nutshell inspectors are extremely curious inveterate gourmets and gastronomy lovers they are individuals who are driven by the same passion who work to keep the guide s annual selections up to date with their unique methodology they ensure that an accolade has the same value in tokyo san francisco and paris a word from our inspectors we try to understand the lifestyle of inhabitants in order to grasp their tastes and culinary traditions this enables us to make good recommendations a good dish should leave a lasting impression when the chef adds a touch of uniqueness the dish is enhanced it is this kind of personal distinction that can turn a very good dish into a memorable one when dishes are presented they should resound with diners while leaving room for their imagination hotels restaurants live the extraordinary since its creation the michelin guide has envisaged restaurants as destinations in their own right special places where people go to share unforgettable experiences we have decided to extend this specialized and passionate approach to hospitality in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide japanese ryokans parisian palaces and peruvian haciendas the promise of something unique and exceptional is part of the michelin guide s dna and extends to its hotel offering this independent selection is the result of up to date know how and consciously adopted bias which places an onus on uniqueness and the character of hotels as well as the level of comfort and service they offer aaa youtube video ftopxw zxc8 michelin s expertise is expanding to offer travelers a comprehensive experience the michelin key is becoming one of the guide s major accolades showcasing excellence in hospitality after 4 years of preparatory work more than 5 000 hotels can be booked via our digital tools in some 120 countries it is a chance for travel fans to share an unforgettable experience the selection sheds light on the boldest hotels based on five criteria the contribution to the local experience architectural excellence and interior design quality and regularity of service singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid the guide s experts are already searching for gems to offer you a memorable stay from restaurant expertise to curating extraordinary hotels 4ffm6iirwii 16x9 image our selections on our innovative platforms with the very best in terms of booking and support services planning a stay a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant available free of charge and worldwide on the michelin guide website and mobile app the hotel selection is continually updated by our experts durable the michelin guide a sustainable gastronomy player inspired by the michelin group s strong ambitions in terms of sustainability the michelin guide is committed to promoting the gastronomy players of tomorrow by keeping an eye on restaurant professionals and their sensitivity to current environmental challenges the michelin guide hopes to shine a light on this commitment image promoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the guide s most important tasks chefs worldwide are pooling their talent and are proposing new and more responsible ways of perceiving gastronomy they are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices in 2020 the michelin guide added the michelin green star to its list of distinctions the green star promotes committed restaurants who implement concrete steps to foster environmental awareness the guide is lending its expertise to identify these creative minds who care about sustainable cuisine the michelin green star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy in 2024 with almost 400 restaurants awarded a green star worldwide combining gastronomy and sustainable development has never been as delicious we must bring about an overhaul of our food system making it healthier and more sustainable massimo bottura chef osteria francescana modena 3 stars in the michelin guide italy 2024 communautes the michelin guide its communities the appealing michelin guide print version is now supplemented by a digital ecosystem to enable gourmets and travelers worldwide to keep abreast of all the guide s latest news and to discuss live with over 5 million passionate foodies interviews portraits videos the michelin guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets for professionals this is a wonderful opportunity to gain international visibility as well as a chance to encounter peers from overseas and to interact with them curious travelers or enlightened gourmets we offer consumers handy digital tools to keep up to date with all the michelin guide s news and also to facilitate their own discovery experience on our website and free mobile app you ll find all our hotel and restaurant selections available to book for an absolutely unique and memorable gastronomic and or accommodation experience in just a few clicks the michelin guide continues to forge its own path and to grow alongside partners who share the same values of excellence passion and authenticity destination promotion organizations major players from the gastronomy and restaurant industry all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape without compromising on our unique methodology and independence media magazine explore guide michelin explore page public media the michelin guide explore with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans"],"searchSummary":[0,"\nWith its iconic red cover, the MICHELIN Guide has always been a guarantee of exceptional restaurants and hotels for epicureans. \n\nCommitted to offering high-quality hotel and restaurant recommendations, it provides exceptional experiences worldwide. \nEstablished by the Michelin brothers in 1900, the MICHELIN Guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road. In order to offer higher quality restaurant and hotel recommendations, in 1933 the famous ‘inspector’ profession was created. Anonymity, independence, expertise and curiosity are an integral part of the inspectors’ DNA.\nRenowned for its methodology, the MICHELIN Guide has expanded worldwide, with more than 40 destinations.\nAlways seeking the exceptional, hotels are selected to guarantee unforgettable experiences. The MICHELIN Key now distinguishes establishments in which the MICHELIN Guide selection teams stay anonymously. The MICHELIN Guide spotlights eateries which place an onus on local gastronomy, awarded with a Bib Gourmand, one, two or three MICHELIN Stars, or a MICHELIN Green Star. We wish to recognize the work of talented professionals, who are as committed as they are enthusiastic, and who often remain hidden from view. \nTheir independence and anonymity are often the subject of speculation. The MICHELIN Guide Inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide. Boasting unstoppable curiosity and unique expertise, they travel the world searching for the extraordinary. \nAbove all else they are passionate individuals, capable of grasping the immense diversity of the global culinary landscapes. Flavor explorers, they assess restaurants according to 5 universal criteria: the quality of ingredients, the mastery of culinary techniques, the harmony of flavors, the chef’s personality conveyed in dishes and consistency across different visits. \nThey dress as regular customers, use an alias to book a table and order and pay their own bill, in order to ensure an objective experience. An inspector is, above all, a professional with over a decade’s worth of experience and expert knowledge about global gastronomy. World cuisine has no secrets for their well-honed palate. \n \nIn a nutshell, inspectors are extremely curious, inveterate gourmets and gastronomy lovers. They are individuals who are driven by the same passion, who work to keep the Guide’s annual selections up to date. With their unique methodology, they ensure that an accolade has the same value in Tokyo, San Francisco and Paris. \nA word from our inspectors\n”We try to understand the lifestyle of inhabitants, in order to grasp their tastes and culinary traditions. This enables us to make good recommendations.”\n\n“A good dish should leave a lasting impression. When the chef adds a touch of uniqueness, the dish is enhanced. It is this kind of personal distinction that can turn a very good dish into a memorable one.” \nSince its creation, the MICHELIN Guide has envisaged restaurants as destinations in their own right: special places where people go to share unforgettable experiences. We have decided to extend this specialized and passionate approach to hospitality, in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide.\nJapanese Ryokans, Parisian palaces and Peruvian haciendas, the promise of something unique and exceptional is part of the MICHELIN Guide’s DNA, and extends to its hotel offering. This independent selection is the result of up-to-date know-how and consciously adopted bias, which places an onus on uniqueness and the character of hotels, as well as the level of comfort and service they offer. \nMichelin’s expertise is expanding, to offer travelers a comprehensive experience. The Michelin Key is becoming one of the Guide’s major accolades, showcasing excellence in hospitality. After 4 years of preparatory work, more than 5,000 hotels can be booked via our digital tools, in some 120 countries. It is a chance for travel fans to share an unforgettable experience.\nThe selection sheds light on the boldest hotels, based on five criteria: the contribution to the local experience, architectural excellence and interior design, quality and regularity of service, singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid.\nThe Guide’s experts are already searching for gems to offer you a memorable stay.  \nOur selections on our innovative platforms\nWith the very best in terms of booking and support services, planning a stay, a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant.\nAvailable free of charge and worldwide, on the MICHELIN Guide website and mobile app, the hotel selection is continually updated by our experts.  \nInspired by the MICHELIN Group’s strong ambitions in terms of sustainability, the MICHELIN Guide is committed to promoting the gastronomy players of tomorrow. By keeping an eye on restaurant professionals and their sensitivity to current environmental challenges, the MICHELIN Guide hopes to shine a light on this commitment.  \nPromoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the Guide’s most important tasks. Chefs worldwide are pooling their talent, and are proposing new and more responsible ways of perceiving gastronomy.\nThey are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices. \nIn 2020, the MICHELIN Guide added the MICHELIN Green Star to its list of distinctions. The Green Star promotes committed restaurants who implement concrete steps to foster environmental awareness. The Guide is lending its expertise to identify these creative minds who care about sustainable cuisine.\nThe MICHELIN Green Star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy. \nIn 2024, with almost 400 restaurants awarded a Green Star worldwide, combining gastronomy and sustainable development has never been as delicious. \n\nWe must bring about an overhaul of our food system; making it healthier and more sustainable. \nThe appealing MICHELIN Guide print version is now supplemented by a digital ecosystem, to enable gourmets and travelers worldwide to keep abreast of all the Guide’s latest news and to discuss live with over 5 million passionate foodies.  \nInterviews, portraits, videos… the MICHELIN Guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets. For professionals, this is a wonderful opportunity to gain international visibility, as well as a chance to encounter peers from overseas and to interact with them. \nCurious travelers or enlightened gourmets, we offer consumers handy digital tools to keep up-to-date with all the MICHELIN Guide’s news, and also to facilitate their own discovery experience. On our website and free mobile app, you’ll find all our hotel and restaurant selections available to book. For an absolutely unique and memorable gastronomic and/or accommodation experience in just a few clicks.  \nThe MICHELIN Guide continues to forge its own path and to grow alongside partners who share the same values of excellence, passion and authenticity. Destination promotion organizations, major players from the gastronomy and restaurant industry… all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape, without compromising on our unique methodology and independence.   "],"imageIds":[1,[[0,"clsyh0be80wz013lqblet76w0"]]],"imageFields":[0,{"cllkorv4j2itf0tks0lorcl39":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}],"clsyh0be80wz013lqblet76w0":[0,{"top":[0,0],"left":[0,0],"width":[0,1920],"height":[0,1080],"x":[0,47],"y":[0,75]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/explore-guide-michelin"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine 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cataroux parc cataroux michelin explore 3 parc cataroux video from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project florent menegaux president of the michelin group innovation innovation in all shapes and sizes jean philippe ollier director parc cataroux youtube video orro8yc2zoq youtube video v8df 7clay youtube video nxgwnztvesw youtube video qtphejvuegu histoire a heritage site with real character tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural 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cataroux parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development media magazine parc cataroux parc cataroux parc cataroux michelin explore 3 parc cataroux video parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development the project offers further proof of michelin s strong attachment to the city and region where it was founded from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project the way the project addresses economic human and environmental challenges is conducive to new forms of collaboration it is supported by public authorities and high level private sector stakeholders michelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep michelin s history alive and give a new lease of life to the cataroux district no single stakeholder can address the collective challenges the world is facing in the same way no project can be tackled without factoring in all its economic social or environmental impacts parc cataroux illustrates this dual imperative of collaboration between the public and private sector which is now a requisite for the benefit of civil society as a whole florent menegaux president of the michelin group the parc cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future the auvergne rhône alpes region clermont auvergne metropolitan area and many other public and private partners notably the crédit agricole centre france bank have joined forces on this ambitious project parc cataroux is the embodiment of michelin s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone s benefit it is being built for people of all ages and from all walks of life who will come there to work and play live and learn it reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies environmentally friendly by design parc cataroux will prioritize innovation and future technology to protect the earth s resources and fight global warming innovation innovation in all shapes and sizes innovation is part of the cataroux site s lifeblood and is integral to the parc cataroux concept underpinning a valuable and sustainable contribution to the development of clermont ferrand and its region parc cataroux will also reshape the future of an entire district and the living environment of its residents jean philippe ollier director parc cataroux youtube video orro8yc2zoq the collaborative innovation hub cih the cih is a unique space covering a surface area of almost 20 000 m2 designed for coworking and coliving with about a hundred rooms and studio apartments it will foster collaboration and the cross fertilization of ideas to speed up the emergence of promising projects in the impact economy a catalyst for ideas it will contribute to boosting entrepreneurship and the creative dynamic of the auvergne rhône alpes region by bringing together innovators and promoting synergy and initiatives youtube video v8df 7clay the sustainable materials center smc sustainable innovation the sustainable materials center is a response to the needs of both michelin and the local area it is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy it also offers bespoke support to companies start ups or research institutes to help them grow their business the hub offers top notch services for its customers including an analytical chemistry platform a process simulation offer and an engineering platform as of june 2022 the company carbios which specializes in the organic recycling of plastic pet set up in 10 000 m2 of redeveloped units followed in june 2024 by bobine a young cleantech start up with a breakthrough innovation in the plastic recycling market by 2030 capacity will have tripled enabling the creation of 700 jobs and the support of around twenty start ups in the pre industrialization phase youtube video nxgwnztvesw the manufacture des talents a new approach to learning the manufacture des talents or talent campus is a vocational training and upskilling center which people for today and tomorrow s jobs created in collaboration with a number of prestigious partners schools universities businesses local government agencies etc it includes in particular the hall 32 school of excellence an exemplary establishment which is already training students for careers in industry the manufacture des talents offers a unique and innovative learning experience to help people keep pace with the changing world of work helping them acquire new skills and adapt it fosters peer to peer exchanges hands on experience and immersion open to everyone it delivers lifelong training so that people can exploit their full potential reflecting a longstanding commitment at michelin to promote social progress and innovation it contributes to equal opportunities and inclusion youtube video qtphejvuegu les pistes district urban innovation les pistes district forms the gateway to the city it covers a total of 10 hectares with 58 000 m2 of surface area and 79 000 m2 of floor area michelin s dream is to convert this district into a prime regional tourist destination as well as an attractive inclusive place to live open to the entire population of clermont ferrand and the surrounding area the gateway to the town this district extends over 10 hectares boasting 58 000 m2 of ground floor area and 79 000 m2 of additional storeys michelin has a dream for this les pistes district in order to make it a cutting edge regional tourism destination and a living space that is attractive friendly inclusive and open to the entire population of the clermont metropole an emblematic industrial heritage site the urban renovation of this historic district scheduled for 2027 will represent a considerable effort on the part of all stakeholders both public and private over and above its architectural scope the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community histoire a heritage site with real character for a century the michelin site at cataroux had a significant impact on the history and development of the city and the region embodying innovation and technological progress as well as an even loftier ambition michelin s desire to make a positive social and societal contribution to its environment far surpassing its industrial role tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development"],"searchSummary":[0,"\nParc Cataroux: an ambitious project designed to convert Michelin’s historic industrial site into an innovation-friendly district, driving economic, social and cultural development. \nThe project offers further proof of Michelin's strong attachment to the city and region where it was founded.  \nThe way the project addresses economic, human and environmental challenges is conducive to new forms of collaboration. It is supported by public authorities and high-level private sector stakeholders. \nMichelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep Michelin’s history alive and give a new lease of life to the Cataroux district.  \nNo single stakeholder can address the collective challenges the world is facing. In the same way, no project can be tackled without factoring in all its economic, social or environmental impacts. Parc Cataroux illustrates this dual imperative of collaboration between the public and private sector - which is now a requisite - for the benefit of civil society as a whole.  \nThe Parc Cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future. \nThe Auvergne-Rhône-Alpes Region, Clermont Auvergne Metropolitan Area and many other public and private partners, notably the Crédit Agricole Centre France bank have joined forces on this ambitious project. \nParc Cataroux is the embodiment of Michelin’s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone’s benefit. It is being built for people of all ages and from all walks of life who will come there to work and play, live and learn. \nIt reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies. Environmentally-friendly by design, Parc Cataroux will prioritize innovation and future technology to protect the earth’s resources and fight global warming.  \nInnovation is part of the Cataroux site’s lifeblood and is integral to the Parc Cataroux concept, underpinning a valuable and sustainable contribution to the development of Clermont Ferrand and its region. Parc Cataroux will also reshape the future of an entire district and the living environment of its residents.  \nThe Collaborative Innovation Hub (CIH) \n\nThe CIH is a unique space covering a surface area of almost 20,000 m2. designed for coworking and coliving with about a hundred rooms and studio apartments. It will foster collaboration and the cross-fertilization of ideas to speed up the emergence of promising projects in the impact economy. \nA catalyst for ideas, it will contribute to boosting entrepreneurship and the creative dynamic of the Auvergne-Rhône-Alpes Region by bringing together innovators and promoting synergy and initiatives.  \nThe Sustainable Materials Center (SMC): sustainable innovation \nThe Sustainable Materials Center is a response to the needs of both Michelin and the local area. It is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy. It also offers bespoke support to companies, start-ups or research institutes to help them grow their business. The hub offers top-notch services for its customers including an analytical chemistry platform, a process simulation offer and an engineering platform. \nAs of June 2022, the company Carbios, which specializes in the organic recycling of plastic (PET) set up in 10,000 m2 of redeveloped units,followed in June 2024 by bobine, a young Cleantech start-up with a breakthrough innovation in the plastic recycling market. \nBy 2030, capacity will have tripled, enabling the creation of 700 jobs and the support of around twenty start-ups in the pre-industrialization phase. \nThe Manufacture des Talents: a new approach to learning \nThe Manufacture des Talents or Talent Campus is a vocational training and upskilling center which people for today - and tomorrow’s - jobs. Created in collaboration with a number of prestigious partners (schools, universities, businesses, local government agencies etc.), it includes in particular the Hall 32 school of excellence, an exemplary establishment which is already training students for careers in industry. \nThe Manufacture des Talents offers a unique and innovative learning experience to help people keep pace with the changing world of work, helping them acquire new skills and adapt. It fosters peer-to-peer exchanges, hands-on experience and immersion. Open to everyone, it delivers lifelong training so that people can exploit their full potential, reflecting a longstanding commitment at Michelin to promote social progress and innovation. It contributes to equal opportunities and inclusion.  \n“Les Pistes” district: urban innovation \n“Les Pistes” district forms the gateway to the city. It covers a total of 10 hectares with 58,000 m2. of surface area and 79,000 m2 of floor area. Michelin’s dream is to convert this district into a prime regional tourist destination as well as an attractive, inclusive place to live, open to the entire population of Clermont-Ferrand and the surrounding area. \nThe gateway to the town, this district extends over 10 hectares, boasting 58,000 m2 of ground floor area, and 79,000 m2 of additional storeys. Michelin has a dream for this “Les Pistes” district, in order to make it a cutting-edge regional tourism destination and a living space that is attractive, friendly, inclusive, and open to the entire population of the Clermont metropole. An emblematic industrial heritage site, the urban renovation of this historic district, scheduled for 2027, will represent a considerable effort on the part of all stakeholders, both public and private. Over and above its architectural scope, the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community.  \nFor a century, the Michelin site at Cataroux had a significant impact on the history and development of the city and the region, embodying innovation and technological progress as well as an even loftier ambition: Michelin’s desire to make a positive social and societal contribution to its environment, far surpassing its industrial role. "],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/parc-cataroux"],[0,"/en/media/magazine/parc-cataroux"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"imageIds":[1,[[0,"clq3jtzcx4n0w0tkrbgdb90m2"]]],"imageFields":[0,{"clq3jtzcx4n0w0tkrbgdb90m2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/parc-cataroux"],"_children":[1,[]]}],[0,{"_id":[0,"clple55aq29i90tnpfg6c3503:en:published"],"aposDocId":[0,"clple55aq29i90tnpfg6c3503"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:49:48.861Z"],"slug":[0,"/media/magazine/michelin-and-the-all-sustainable-tire"],"title":[0,"Michelin and the all sustainable tire"],"intro":[0,{"content":[0,"<p><strong><span>Michelin is responding to the climate emergency by pledging to design and mass produce all sustainable tires by 2050. But what actually is a sustainable tire?</span></strong><span> &nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clple3yz229800tlm1uk380zt"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn41r7103je13o959jc6b3t"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn41wen0056356ou6pkc79h"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>For Michelin, using sustainable - recycled or renewable bio-based - materials in its tires still does not make them all sustainable; tires need to </span><strong><span>have as little impact as possible on the environment throughout their entire lifecycle</span></strong><span>. All sustainable tires must be designed for longlasting performance from the first mile until the tread wear limit so as to use less materials and energy and avoid having to replace tires too early. All sustainable tires must offer the same - if not better - safety performance than today’s tires. Lastly, all sustainable tires must be suitable for mass production, not just available in small quantities or in particular models. &nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn41ylh005h356oz3qxe3ry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clple8pis290q0tma4ka80hks"],"cursor":[0,true],"title":[0,"Towards an all sustainable tire"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr65z9jeend50tj24zoj9flp"]]],"imagePreviewFields":[0,{"clr65z9jeend50tj24zoj9flp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clple8piw290r0tma0b0794uv"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=dluWZgQ32j0"],"title":[0,"Towards all sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/dluWZgQ32j0/hqdefault.jpg"]}],"title":[0,"Vers un pneu durable"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clple96r30036356c3bwsgb84"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clple9kyd003q356cz6j93zos"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"FLORENT MENEGAUX"],"jobTitle":[0,"Chief Executive Officer of the Michelin Group"],"textarea":[0,{"content":[0,"<p><em><span>Making our tires fully sustainable is certainly one the main challenges we face! But who better than Michelin to find the right solution?</span></em><span>&nbsp;</span></p><p></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clp17lhqh1z150to7avbrgp8s"]]],"imageFields":[0,{"clp17lhqh1z150to7avbrgp8s":[0,{"top":[0,190],"left":[0,0],"width":[0,760],"height":[0,760],"x":[0,56],"y":[0,45]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpleaf1y0093356cp9vvibm4"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Lifecycle analysis: an essential step"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><strong><span>For Michelin, designing an all sustainable tire means reducing its environmental and social impact based in particular on the lifecycle analysis from tire design through to its manufacture, transportation, use and recycling. &nbsp;</span></strong></p>"]}],"action":[0,{"_id":[0,"clsewwune1wgd14ic7ccx9egi"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpleb7hm009t356cim5y336k"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clplec63x29ho0tlm68xnboar"],"cursor":[0,true],"title":[0,"From life cycle assessment to an all sustainable tire?"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"cljwmfpn42zhz0titddb02p62"]]],"imagePreviewFields":[0,{"cljwmfpn42zhz0titddb02p62":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clplec63z29hp0tlm6f0j6hn1"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=kul-46mYPFQ"],"title":[0,"Lifecycle of a sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/kul-46mYPFQ/hqdefault.jpg"]}],"title":[0,"Des pneus plus respectueux de l'environnement à chaque étape de leur cycle de vie"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clplecndz00bz356c61gvn5gb"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>The</span><strong><span> use stage</span></strong><span> of a tire alone accounts for between 75% and 90% of the overall environmental impact.  </span></div><p></p><p></p><div><span>Supplying tires which offer top performance from the first mile to the tread wear limit is part of Michelin’s DNA and is one of its competitive advantages thanks to its know-how in materials and tread design. In Europe alone, 128 million* tires and 6.6 million* tonnes of CO</span><sub><span>2</span></sub><span> emissions would be saved if all tires were used right down to the legal wear limit of 1.6 mm**.  &nbsp;&nbsp; &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In fact, for more than 30 years now, Michelin has been systematically improving the rolling resistance of its tires, making a major contribution to saving energy and money. Tire rolling resistance accounts for the equivalent of one full tank of fuel out of five.  &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In the</span><strong><span> design</span></strong><span> stage, Michelin uses virtual testing to speed up tire development. A pioneer in modeling and simulation systems, Michelin is capable of simulating tire behavior in the most extreme situations. This means fewer prototypes and tests, thereby saving on CO</span><sub><span>2</span></sub><span> emissions. Michelin used simulation technology to develop certain recent lines (Pilot Super Sport, Pilot Sport Cup) for manufacturers like Ferrari, AMG, Porsche, Corvette, Lexus, Ford Performance, and more. &nbsp; &nbsp;</span></div><div><span>&nbsp;</span></div><p></p><div><span>As for </span><strong><span>manufacturing</span></strong><span>, Michelin has pledged to reduce the environmental impact of its sites and, by 2050, is aiming to achieve net zero CO</span><sub><span>2</span></sub><span> emissions for all its plants*, zero impact on water availability in the areas where it operates and the total elimination of solvents in the tire production process. </span></div><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwung1wge14ic91jb5yob"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpledxtl00cl356cm8noo7ma"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplefhvk00et356cmt83foje"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cllg8m8hp2xwg0tln7hxdhdmg"]]],"mediaPropertiesFields":[0,{"cllg8m8hp2xwg0tln7hxdhdmg":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Better and alternative transportation is another commitment made by the Group which aims to </span><strong><span>slash CO</span><sub><span>2</span></sub><span> emissions in logistics</span></strong><span> by 15% by 2030 compared to 2018.  To achieve this, Michelin will rely on a local-to-local production strategy. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Lastly, Michelin is investing in regenerating the materials used in tires and re-injecting them into new tire production by actively contributing to developing the </span><strong><span>recycling</span></strong><span> sector and fostering the emergence of disruptive technologies in collaboration with various partners. &nbsp;&nbsp;</span></div></td></tr></tbody></table><p><span>&nbsp;</span></p><table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>* Data taken from an Ernst &amp; Young report “Planned obsolescence is not inevitable” - May 2017</span></em><span> &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>** conditional upon uniform tire wear and compliance with tire manufacturers’ and automotive manufacturers’ recommendations.</span></em><span> </span><em><span>If in doubt, consulted a specialist. Ministerial order of 18/09/1991 amending the order of 29/07/1970 regarding the characteristics and conditions of use of vehicles and their trailers, Official Journal of 08/10/1991.</span></em><span> &nbsp;&nbsp;</span></div></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgf14ic5jyx5sla"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clplegxeo00h8356caqg13iiu"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Integrating renewable or recycled materials without compromising on performance"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Of course, a \"sustainable tire\" cannot be conceived without the use of renewable or recycled materials. To date, there are no guidelines or regulations governing this term. In order to place the environmental cursor as high as possible, Michelin considers that a material is only truly sustainable if it is recycled or renewable over a human lifetime.&nbsp;</span></div><p></p><p></p><div><span>One of the major challenges is to find alternatives to the components currently used in tyres, which do not impair tire quality or performance, particularly in terms of safety.&nbsp;</span></div><p></p><p></p><div><span>Michelin can leverage its extensive know-how in high-tech materials (3,678 material-related patents filed at the end of 2021). The Group is also investing in startups and concluding multiple partnerships with innovative companies: Pyrowave (r-styrene), Carbios (r-PET), Enviro (rCB etc.) in order accelerate disruptive technology. Michelin pays close attention to its sourcing and has been evaluating supplier CSR performance for more than ten years now. At the end of 2022, 87% of its main suppliers were in compliance with the standards laid down by the Group. </span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgg14icftrjdbwc"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplehwch00i5356c3syroyby"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Renewable or recycled materials, according to Michelin"],"content":[0,{"content":[0,"<ul><li><p><strong>Recycled materials:&nbsp;styrene regenerated from waste polystyrene (yoghurt pots, food trays, packaging, etc.), textiles regenerated from PET* waste (plastic bottles, dispensers, etc.), carbon black recycled from end-of-life tires.&nbsp;&nbsp;</strong></p></li><li><p><strong>Renewable materials:&nbsp;natural rubber from a responsible industry, butadiene (or bio-butadiene), products made from biomass (plant waste).&nbsp;</strong></p></li></ul><p></p><p><strong>*PET : Polyéthylène Téréphtalate</strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrgizv9u005c356gn851ebw8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpleigv529wz0tnp9wxrh2n2"],"cursor":[0,true],"title":[0,"Fact Checking Division: renewable or recycled materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr660knlenit0tlvfbg8edm5"]]],"imagePreviewFields":[0,{"clr660knlenit0tlvfbg8edm5":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpleigv729x00tnpchr38xtb"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=UBcV7oEXHhc"],"title":[0,"Fact Checking Division Episode 2: Sustainable materials"],"thumbnail":[0,"https://i.ytimg.com/vi/UBcV7oEXHhc/hqdefault.jpg"]}],"title":[0,"Fact Checking Division Ep 2 : Sustainable materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpleir6300kb356c48kfw7hn"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>Scaled-up production </span></strong><span> &nbsp;</span></h2><p style=\"text-align: justify\"></p><p><span>Michelin factors in the environmental impact of its tires at each stage of their lifecycle but also ensures that industrialization can be scaled-up so that everyone can benefit.  &nbsp;</span><br><span>The idea is not to make a splash with a show tire.  &nbsp;</span></p><p><span>At the end of 2022, Michelin presented car and bus tires homologated for road use containing 45% and 58% renewable and recycled materials respectively. The technology used will be transposed onto the tires arriving on the market in 2025.  &nbsp;</span></p><p><span>For the 2023 season, Michelin supplied tires for the world MotoE™ championship containing 52% of renewable and recycled materials and capable of reaching track speeds of 250 km/h. Another example is the Mission H24 hydrogen prototype and the Porsche GT4 ePerformance fitted with tires containing 63% renewable and recycled materials. &nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsewwunl1wgh14ic5q7f8tk1"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplekhro00li356ce6bbow6p"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"primary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplep8u60147356c92p7tsn5"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpleo04c29td0tlm5xuy8vhf"]]],"mediaPropertiesFields":[0,{"clpleo04c29td0tlm5xuy8vhf":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>Dream or reality? For Michelin, creating a fully sustainable tire may seem pretty ambitious but it is definitely within our capabilities. Over and beyond its alternative holistic approach based on lifecycle analysis, the Group can count on many other advantages: unique expertise in materials, an R&amp;D powerhouse with as many as 6,000 engineers, researchers, chemists and developers across several continents as well as high-level experience in Motorsports, a proving ground for sustainable innovations. 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The role of the MIL is to invent, nurture and incubate the products and services of the future and then prepare them for large-scale commercialization.&nbsp;</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp8jj4i21i7h0tlfeaj8emwc"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn3j40d03e413ove02h6h7n"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3j8tj003n356o03fof7ft"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Michelin has always sought to leverage its know-how, in particular in materials, for uses beyond its core business, tires. As early as 1900, Michelin was producing maps and guides. By 2030, Michelin would like to see a third of its sales come from non-tire-related markets.&nbsp; To achieve this, the Group has long been investing in hydrogen (Symbio), high-tech materials (FCG), e-commerce (Blackcircles.com, Allopneus.com), digital apps (Viamichelin, BookaTable), simulation (Canopy) and 3D printing (AddUp). However, external growth is not the only way of reaching this aim.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>In 2014, Michelin created an internal incubator (IPO) which morphed several years later into the Michelin Innovation Lab, an intrapreneurship program.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The Michelin Innovation Lab has set itself three main goals - and is open to ideas from all sources to achieve them: create value by exploring new business areas in the Group’s strategic domains, reveal the potential of employees and lastly, encourage a spirit of experimentation across the entire company. &nbsp;</span></div><p></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3jbd9003y356oepdmu194"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clr7t42030027356f55232bpd"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-quote-large.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,"Vice-President, Michelin Innovation Lab"],"textarea":[0,{"content":[0,"<p><em><span>The MIL’s role is to detect and support new internal projects liable to boost Group growth in the medium to long term.</span></em></p>"]}],"isImageSquaredFormat":[0,true],"action":[0,{"_id":[0,"clr7t5d9afura0tj2hgsb8iol"],"enableAction":[0,false],"external":[0,true],"label":[0,""],"href":[0,null],"metaType":[0,"object"],"scopedObjectName":[0,"widget.block-card-quote-large.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"imageIds":[1,[[0,"clrau6d8a179z0tk7edj290t6"]]],"imageFields":[0,{"clrau6d8a179z0tk7edj290t6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clr7t5fwz008g356fy7shpoef"],"metaType":[0,"widget"],"type":[0,"block-card-quote-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<div><span>The MIL reports to the Innovation and Partnerships Corporate Direction (DCIP). It is a micro-organization consisting of about ten coaches who work with initiative owners. Four MILs are already up and running: one in Europe (Clermont-Ferrand), one in the US (Greenville), one in China (Shanghai) and the most recent in India (Pune). Most of these organizations are outside Michelin premises so that they can operate more independently.&nbsp;</span></div><p></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7t60ob0091356fg7cnhvkz"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"From the spark of an idea to a fully-fledged business"],"textarea":[0,{"content":[0,"<div><span>Ideation is the starting point at the MIL. Ideas can come from all sides in a multinational like Michelin - employees, business lines, partners, customers etc. Michelin employees can submit their ideas on a collaborative digital platform called NewBiz.</span></div><p></p><p><span>The candidates pitch their project to a jury of middle managers. If it is validated, it is taken on by the Michelin Innovation Lab which manages the proof-of-concept stage lasting roughly three months. Next, the employee refines their project and business plan with the help of a coach before submitting it to a second jury, made up this time of corporate decision-makers in a position to finance the project. If this second pitch is approved, the employee leaves their job (but not the Michelin company) to devote themselves to their initiative full time. They become an intrapreneur and can benefit from training leading to certification.&nbsp;</span></p><p></p><p><span>The project then enters its incubation phase. A “kick-off” budget is attributed to the project to allow the intrapreneur to explore the idea for about 18 months. The first step is to gather sufficient information for the sponsor to agree to continue funding the project. The aim is to quickly demonstrate the desirability, feasibility and economic viability of the initiative. The project team gradually takes shape; staff are hired and a growth strategy is defined.&nbsp;&nbsp;</span></p><p></p><p><span>And if all goes to plan, there will come a time when the project is mature enough to scale up to become a fully-fledged business.&nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsvnla672wjf12hna2b71ld7"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrav10z900er356kifrvyg9y"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clr7uhlsm010d356fx56as2gn"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,""],"textarea":[0,{"content":[0,"<p><em><span>Failure is inevitably part of our philosophy. Our method is based on derisking and halting an initiative is never a bad thing. The intrapreneur always learns something from this experience. We are proud of our achievements, some of which have excellent perspectives for growth. Michelin Innovation Lab is above all an exciting human adventure!</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[]],"imageFields":[0,{}]}]]],"anchorId":[0,""],"_id":[0,"clr7ui11y010o356fpj6ez8a6"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Collaborative and open innovation"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><p><span>The Michelin Innovation Lab relies on collaborative innovation and collective intelligence. Thanks to a platform called NewBiz, people in different business lines and in different countries can submit ideas. Innov’Up Challenges encourage Group employees to come up with ideas for new products and services during campaigns launched by the business entities.&nbsp;</span></p><p></p><p><span>Open Innovation also fuels the Michelin Innovation Lab via a network of external partners (researchers, students, start-ups, consortia etc.)&nbsp; boosting the Group’s capacity to facilitate the emergence of new ideas; adding to its know-how and diversifying the source of innovations. The Michelin R&amp;D department works closely with three university labs in Clermont-Ferrand in FactoLab, under the auspices of the French National Center for Scientific Research CNRS. ChemistLab is a joint laboratory operated by Michelin and two Lyon universities tasked with developing new generations of elastomers. Michelin coordinates the BlackCycle project bringing together seven industrial partners, five research organizations and an innovation hub in a European consortium. The purpose of this project is to develop the circular economy of the tire.&nbsp;</span></p><p></p><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsvnla682wjg12hn2pin0c1t"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7upchj01cv356fs368z6xi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"ResiCare, Wisamo, Watèa by Michelin… just some of the successful ventures incubated by the MIL"],"textarea":[0,{"content":[0,"<p><span>The MIL was responsible for </span><strong><span>ResiCare</span></strong><span>, a Michelin Group brand which develops and markets a high-performance adhesive resin which is non-toxic and bio-based, for industrial applications. This glue was first used by Michelin in its textile tire reinforcements and in fact, by 2025 80% of the glue used by Michelin should be ResiCare. It has been successfully adopted by the timber industry.&nbsp;&nbsp;</span></p><p></p><p><strong><span>Wisamo</span></strong><span> (Wing Sail Mobility), a wingsail propulsion system designed to contribute to decarbonized maritime shipping is another idea originating in the Michelin Innovation Lab. The inflatable wing, with its telescopic mast steered via a connected interface, offers environmentally-friendly power assistance for merchant ships. Skipper Michel Desjoyaux tested a Wisamo prototype on his own sailing boat, concluding that: “</span><em><span>it’s more than just a wing, it’s a fully automated wind-powered engine</span></em><span>.” Development is going full steam ahead and the Michelin Vannes site has been selected as the manufacturing facility.&nbsp;</span></p><p></p><p><span>Watéa is another good illustration of sustainable mobility. It is a zero-emission all-in-one mobility solution for professional fleets. 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This is a game changer, not only for the automotive industry but also for stakeholders across the board, including Michelin. Already a powerful lever for decarbonizing cities, electromobility is yet another opportunity for the Group to draw on its extensive expertise and its innovation potential in the field of tires and beyond.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clph2mv9n2eer0tm561ogcqcj"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn47yd903rt13o90irl43tg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn482tx0044356oaupjvnnu"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>As early as 1899 Michelin was already developing tires for an electric vehicle - the “Jamais Contente”, the first car to beat the 100 km/h speed record. Since then, from the first radial tires to the MICHELIN Energy Saver tire, Michelin has been innovating non-stop to create tires which reduce CO</span><sub><span>2</span></sub><span> emissions, use a minimum of materials, last longer and reduce carbon footprint. Today, more than ever, sustainable development is the driving force behind Michelin’s mission and its product and service offering.&nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn485q3004f356oybvke7wc"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Pioneer and technological leader in tires for electric vehicles"],"textarea":[0,{"content":[0,"<div><span>Electric vehicles are tough on tires. Battery weight, high torque, regenerative braking, range, low noise level - the need to factor in all these specific EV characteristics means that consumers and automotive manufacturers are increasingly turning their attention to the tires.&nbsp;&nbsp;</span></div><div><span>Higher and higher tire performance is required in terms of lifespan, energy efficiency, load capacity and comfort. 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Michelin has succeeded in increasing the energy efficiency of its passenger car tires by 20% in the past twenty years with no compromise on safety or longevity.</span></p><p><span> </span></p></li><li><p><strong><span>Lifespan</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are synonymous with high torque, regenerative braking and heavy batteries. These factors inevitably influence the lifespan and performance of the tires over time, another field where Michelin has always been a recognized pioneer. According to a test conducted in January 2022 by the German automobile association, Allgemeiner Deutscher Automobil-Club e.V (ADAC), MICHELIN tires wear about 28% less quickly than its competitors’ tires</span></p><p></p></li><li><p><strong><span>Load capacity</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are heavier due to the weight of the batteries. Michelin supplies tires which have the same dimension or a larger diameter but, offer a higher load capacity. Michelin has also launched the Selfseal tire, which repairs itself in the event of a flat, thereby saving on the added weight of a spare tire. &nbsp;</span></p><p></p></li><li><p><strong><span>Noise</span></strong><span>&nbsp;</span></p><p></p><div><span>MICHELIN Acoustic - a polyurethane foam ring - contributes to reducing interior noise caused by the tires, which is a major issue for electric vehicles with their silent engines. &nbsp;</span></div></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clt45msa30yq714ot94u7fnfx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clph36xcs00mm356cn22umxs1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clph3kgcp00ot356c224s1hyc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Scott Clark"],"jobTitle":[0,"Executive Vice President, Automotive, Motorsport, Two-Wheel and Americas Regions – Group Executive Committee member."],"textarea":[0,{"content":[0,"<p><span>Given the performance features and technologies required to manufacture an electric-vehicle premium tire, Michelin has proven to be a key player in this high-growth potential market segment.</span></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm7hco311k1c0tjt4som0bsg"]]],"imageFields":[0,{"clm7hco311k1c0tjt4som0bsg":[0,{"top":[0,0],"left":[0,0],"width":[0,668],"height":[0,668],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clph3lj4300qp356csg8q1jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin - a trusted partner"],"textarea":[0,{"content":[0,"<div><span>Over and above actual tire performance, Michelin is committed to limiting the impact of its products throughout their entire lifecycle. 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technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 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s innovation is taking up the challenge of electromobility in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022 media magazine michelin s innovation is taking up the challenge of electromobility michelin s innovation is taking up the challenge of electromobility default pioneer and technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022"],"searchSummary":[0,""],"imageIds":[1,[[0,"cljya90m64f7s0tlu2o9y46nm"]]],"imageFields":[0,{"cljya90m64f7s0tlu2o9y46nm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkuud5200dl0iqq8z8s4i5q"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"clg0jop8d25dj0tljbzrzax9w"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],"_children":[1,[]]}],[0,{"_id":[0,"clptmaged1qd90tmv1guk20dj:en:published"],"aposDocId":[0,"clptmaged1qd90tmv1guk20dj"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:51:48.631Z"],"slug":[0,"/media/magazine/michelin-s-360-environmental-approach"],"title":[0,"Michelin’s 360° environmental approach"],"intro":[0,{"content":[0,"<div><strong><span>Michelin is well aware that the future of humankind depends on protecting our planet and conserving its resources and has adopted a holistic approach to reduce its environmental footprint, doing its utmost to operate within the limits of our planet.&nbsp;</span></strong><span>&nbsp;</span></div><div><strong><span>Today, the Group is accelerating its efforts to fulfill by 2050 its \"All-Sustainable\" vision and \"net zero emissions\" commitments, deploying a master concept for environmental stewardship informed particularly by the idea of a circular economy.</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clptm1c351qq60tlrg4lj6ng3"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn44f7b03nr13o976wl07qk"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn44ksm0047356rpzpgjx3w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>The world is facing numerous challenges, massive and urgent, environmental, and societal, in a context where the global population is predicted to reach more than 9 billion in 2050. The planet is in a state of emergency and certain critical thresholds have already been crossed.&nbsp;&nbsp;</span></div><div><span>Respect for the environment is one of the Michelin Group’s core values. Due to the Group’s longstanding commitment to reduce its environmental footprint and follow the precepts of the circular economy, it has been able to develop efficient analytical tools. It leverages its unique innovative power as well as technological partnerships to reduce its impact on our planet.&nbsp;</span></div><div><span>Michelin has defined a three-pronged holistic approach: </span><strong><span>evaluation of its environmental footprint</span></strong><span>, </span><strong><span>eco-design</span></strong><span> and </span><strong><span>tangible action</span></strong><span> and </span><strong><span>clear commitments</span></strong><span> for 2030 or 2050.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn44mlv004i356rerg147fv"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"The French Ministry of Energy Transition gives the following definition:"],"content":[0,{"content":[0,"<p><em><span>“Eco-design is a methodology for designing goods and services that considers environmental outcomes during the design process right from the beginning. It seeks to reduce the environmental impact of products at each stage of their life cycle. It is a multi-step and multidimensional approach taking into account each stage of the life cycle and the various contributing factors (material and energy consumption, release into the natural environment, impact on the climate and biodiversity).”</span></em><span>&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmdim1001k356c4pk8teu8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Evaluation of the environmental footprint"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin analyses the environmental footprint at each stage of the life cycle of a product or service based on sixteen environmental impacts in four main areas: health, climate change, use of fossil-based resources and biodiversity.</span></strong><span>&nbsp;</span></div><p></p><p></p><div><span>Tires are not biodegradable - at least, not yet.&nbsp;</span><strong><span> </span></strong><span>Tire’s grip on the road, which is essential for safe driving, generate wear particles. Tire manufacturing consumes resources such as energy and water and emits CO</span><sub><span>2</span></sub><span> as does tire transportation, use and end-of-life disposal.&nbsp;</span></div><p></p><p></p><div><span>Reducing a tire’s environmental impact requires precise data. Michelin utilizes Life Cycle Assessment (LCA), a powerful tool which evaluates each stage in a product’s life cycle from design through to disposal (raw materials, transportation, manufacture, use and end-of-life processing) based on the sixteen environmental impacts laid down in the method defined by the European Commission (EU2021/2279).&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niv604l113nv75tk4wp8"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptmep780026356cw1kelgaf"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptmsi77004m356cliwkn17q"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"80 %"],"title":[0,"The environmental footprint evaluation"],"description":[0,{"content":[0,"<div><span>Delivered by the life cycle analysis, the environmental footprint evaluation clearly maps the environmental impact of a product, service, or activity at each stage of its life cycle; this makes it possible to prioritize actionable solutions already during the study and design phase. This is where there is scope for action: 80% of a project’s environmental impact is determined upon conception.&nbsp;</span></div><div><span>This approach will be applied to all product and service ranges marketed in 2030.&nbsp;&nbsp;</span></div><div><span>In fact, half of all new tire projects were already subject to life cycle analysis at the end of 2021. And since 2023 it has been the case for all new projects to keep their environmental impact in check.&nbsp;</span></div>"]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,283],"left":[0,242],"width":[0,558],"height":[0,588],"x":[0,53],"y":[0,60]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptmto66006o356cwetjxi30"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Eco-design is rooted in the Group’s innovation strategy"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin considers eco-design to be an excellent framework for innovation providing a driving purpose and logic when seeking environmentally friendly solutions.</span></strong></div><p></p><div><strong><span>&nbsp;&nbsp;</span></strong><span>&nbsp;</span></div><div><span>The LCA articulates with great precision the environmental impact of a tire, a service or an activity. The eco-design approach, which is an integral part of the Group’s strategy, aims to mitigate a tire’s negative aspects while preserving its qualities and ensuring long lasting performance. The quest to reduce any negative environmental impact is factored in throughout the entire life cycle of a product or service, not only during design or manufacturing.&nbsp;</span></div><p></p><p></p><div><span>Eco-design considerations include material and energy consumption, release into the natural environment, climate effects as well as impacts on biodiversity. All negative impacts of the products are carefully studied with a view to finding solutions to mitigate them.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Such an approach may seem rather abstract with its share of graphs, eco-design strategy wheels, percentages, and micro-economic data. But the effects are real and significantly contribute to protecting the environment. The main idea is to design products which have a lower environmental impact with the same performance and without any impact transfer, i.e., improvement on one side, degradation on the other. This can be verified by conducting a comparative environmental analysis between the conventional product or service and the eco-designed equivalent.&nbsp;</span></div><p></p><p></p><div><span>At Michelin, the eco-design process is multi-step, multidimensional and multidisciplinary as many different metiers in the company join forces to improve the design of a product or service.&nbsp;&nbsp;&nbsp;</span></div><p></p><p></p><div><span>&nbsp;<br>Michelin’s goal is for </span><strong><span>all its products and solutions to be eco-designed by 2030.</span></strong><span> The Group has defined a framework in the form of an eco-design charter which has been in force in all its companies since 30 June 2022.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l213nv47fkerdk"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrg5xmpu00vm356m56ggtwim"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tangible decisions driven by eco-design"],"textarea":[0,{"content":[0,"<div><span>Let’s take the example of a MICHELIN PRIMACY 4 tire manufactured in Europe. We have determined that its “use” phase accounts for 84% of its overall environmental impact. Thanks to eco-design tools and data, engineers have singled out three actionable drivers to reduce this figure and boost the energy efficiency of the product, namely optimizing rolling resistance, increasing lifespan, and reducing the rate of wear (abrasion). If the rolling resistance factor is taken as 1, an improvement of 2 kg/t represents an 18-point environmental gain. 30% better abrasion performance adds another five points.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>“Raw materials” account for 13% of the environmental impact. What solutions do we have? Reducing the tire’s weight, substituting recycled or renewable materials for fossil-based raw materials, using low-carbon raw materials and components as well as increasing lifespan and ensuring tires are easier to repair.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l313nv4kkw5xcr"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmwfyn007w356cqybor5nq"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clrg5w64s00vc356mabgu56qq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clrg5vtj00y5u0tp0b8xu8r06"]]],"mediaPropertiesFields":[0,{"clrg5vtj00y5u0tp0b8xu8r06":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Strong environmental commitments"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin’s holistic approach goes even further.&nbsp; It makes it possible to identify the Group’s main environmental impacts and translate them into tangible and ambitious goals for 2030 and beyond.&nbsp; These include global warming, the use of fossil-based resources and the protection of biodiversity.</span></strong><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin combats global warming by setting itself the goal of Net- Zero Emissions by 2050 and contributing to low-carbon mobility.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The growing use of renewable and recycled materials in tires is another challenge to tackle for the Group to conserve natural resources.&nbsp;</span></div><p></p><p></p><div><span>The Michelin Group is also continuing and strengthening its commitment to biodiversity alongside the act4nature international organization to reduce the pressures exerted on nature by its activities and its entire value chain.&nbsp;</span></div><p></p><p></p><div><span>Michelin is one the world’s largest purchasers of natural rubber and is aware that rising global demand can lead to detrimental practices. The Group is therefore working to promote a fair and eco-responsible rubber industry, with the ambition of zero deforestation by bringing the main operators in the sector on board.&nbsp;</span></div><p></p><p></p><div><span>In 2030, all Michelin Group production facilities will uphold their commitment not to use pesticides or herbicides in groundskeeping operations.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Lastly, Michelin is seeking to reduce the impact of its manufacturing sites through four priority programs: water withdrawal, the use of organic solvents, the amount of waste generated, energy consumption and CO</span><sub><span>2</span></sub><span> emissions. Since 2005, manufacturing facilities have been evaluating water consumption in the same way as energy consumption or CO</span><sub><span>2</span></sub><span> emissions.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nivd04l413nvdcc294yu"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptn8bkm00ff356ced7oyhly"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptn99vw00i0356cymidqn5e"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"43 %"],"title":[0,"Michelin has already slashed its water withdrawal by 43% in 15 years."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,174],"left":[0,201],"width":[0,599],"height":[0,697],"x":[0,87],"y":[0,45]}]}]}],[0,{"_id":[0,"clptn9xai00k2356cgchwwvd1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"33 %"],"title":[0,"The Group plans to further reduce water withdrawal by 33% between 2019 and 2030."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,165],"left":[0,177],"width":[0,623],"height":[0,706],"x":[0,83],"y":[0,50]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptnalxc00m4356cdh4xcrhj"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 15 years, Michelin has cut water withdrawal by 43% which represents a saving of 178 million cubic meters, equivalent to the annual household water consumption of 3.3 million people in a country like France. Between 2019 and 2030, Michelin plans to further reduce its water withdrawal by 33%, based on a water stress coefficient for each production site.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group’s strategy and initiatives are aligned with international environmental principles such as the 2015 Paris Accord and it is a signatory of the United Nations Global Compact as well as various calls to step up the fight against global warming. Michelin has joined the Race to Zero campaign and is in favor of the EU Green Deal as well as EU regulations on deforestation-free products.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nixx04l613nv65d79sgo"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptnbbz300p0356chkmz0zef"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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But in the face of the climate emergency, Michelin wants to go a step further with an ambitious decarbonization plan for 2030 and a “net-zero emissions” target for 2050 that are part of the Group’s “All Sustainable” vision.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp9lovor26b20tlfbs5o4lxh"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn4bboy040i13ovakgmbdql"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn4bgnh003x356t0yzoyrsy"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Between 1850 and 2020, the temperature on the earth’s surface rose an average of 1.1°C. And since 1970, the upswing in temperatures has been gathering pace. The Paris Agreement ratified by 194 parties in 2015 plans to contain the increase in temperatures to well below 2°C. However, there is no overlooking the fact that we are not on track to achieve this goal and the latest report by the IPCC (Intergovernmental Panel on Climate Change) is alarming. Its worst-case scenario posits a 4.5°C increase by 2100, with catastrophic consequences for humanity and the environment. </span><strong><em><span>“Every tonne of carbon released into the atmosphere costs human lives,”</span></em><span> stresses Nobel Laureate for Economics, Esther Duflo.</span></strong></div><p></p><p style=\"text-align: justify\"><span>The successive industrial revolutions, economic and demographic growth, and the globalization of the economy have accelerated climate warming. What can we do? Any industrial undertaking will necessarily have an impact on the environment because it needs raw materials and energy to produce, process, transport and sell. The challenge consists, among other things, in reducing our carbon footprint. This means decarbonizing our direct and indirect activities to put the brake on climate warming, without giving up on the idea of producing goods and services that are essential for human progress.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn4bj3d0048356t4hvala9u"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin: environmental trailblazer"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><span>Michelin was far sighted when it brought out its first “green” tire with greater energy efficiency in 1992. Adding silica to the rubber compound lowers rolling resistance, thereby reducing fuel consumption and therefore CO</span><sub><span>2</span></sub><span> emissions. Moreover, in 2002, well before most multinational companies, Michelin published its </span><em><span>Performance and Responsibility Charter</span></em><span>, of which one of the five fundamental principles is respect for the environment.</span></p><p></p><p><span>In 2021, based on its values and convictions, Michelin adopted a strategy to combat climate change, with the firm intention of </span><strong><span>remaining within a 1.5°C temperature increase, aligned with the </span><em><span>Race to Zero</span></em><span> campaign</span></strong><span>, in a completely transparent manner and without carbon offsetting. This commitment is part of the Michelin Group’s “All-Sustainable” approach, which is underpinned by the balance between People - Profit - Planet.</span></p><p style=\"text-align: justify\"><span>Environmental protection is one of the three prongs of this approach and Michelin aims to achieve “net-zero emissions” by 2050. This entails reducing the CO</span><sub><span>2</span></sub><span> emissions generated by its own operations and those of its value chain by 90%, and, in the longer term, preparing for the capture and permanent storage of a volume of CO</span><sub><span>2</span></sub><span> equivalent to the annual residual emissions.</span></p><p style=\"text-align: justify\"><span>This objective accordingly rests on an ambitious decarbonization plan through to 2030, aimed at lowering carbon dioxide emissions from all of its production facilities, logistics operations and supply chain, designing more energy-efficient tires and developing low-carbon mobility through the hydrogen sector... It will complement a policy of protecting resources by incorporating ever-increasing quantities of renewable and recycled materials</span><a href=https://www.michelin.com/"#_ftn1\"><span>[1]</span></a><span> in its tires. There are various ways of tackling this.</span></p><div><br><em><span>Renewable materials are those obtained from natural resources that can be replenished over a short period of time</span></em><strong><em><span>,</span></em></strong><em><span> on a human scale, such as biomass. This necessarily excludes fossil resources (oil, natural gas, coal, etc.) and minerals (according to the American Chemical Society - \"12 Principles of Green Chemistry\"). Recycled materials are those generated by any recovery operation that transforms industrial or post-consumer waste into products, materials or substances. This excludes energy recovery and reprocessed materials used as energy (according to the definition by the EU Waste Framework Directive).</span></em></div><p></p><div></div><p style=\"text-align: justify\"><span>&nbsp;</span></p><p style=\"text-align: justify\"></p><h2><strong><span>Clear objectives</span></strong><span>&nbsp;</span></h2><p></p><p></p><div><span>Michelin’s climate change strategy and decarbonization plan are based on </span><strong><span>targets validated by the Science-Based Targets initiative (SBTi)</span></strong><span>, which was set up by various international bodies (CDP, GC, WRI, WWF and others). The starting point is to measure the organization’s greenhouse gas emissions to calculate its carbon footprint. There are different methodologies serving a common purpose, namely to categorize emissions into three spheres: Scopes 1, 2 and 3.</span></div><p></p><p><span>Scope 1 comprises greenhouse gas emissions (GHG) emitted directly by the company (such as the use of fossil fuels for its industrial processes, heating, etc.). Scope 2 measures indirect GHG emissions stemming from the energy purchased and used by the company. Scope 3 covers all the other indirect emissions, such as purchases of raw materials or services, as well as the use of the products and services sold. </span><strong><span>Scope 3 is not under the company’s direct responsibility, but it is the most comprehensive category and the one with the greatest impact on the environment.</span></strong></p><div><span>&nbsp;&nbsp;</span></div><p></p><p><span>Michelin has carried out </span><strong><span>a thorough analysis of the tire life cycle</span></strong><span>, spanning from the extraction of raw materials to the processing of end-of-life tires. It has also set CO</span><sub><span>2</span></sub><span> reduction targets for each stage, such as about 30% reduction in tonnes of CO</span><sub><span>2</span></sub><span> for upstream energy, logistics operations by comparison with 2019, and a 10% increase by 2030 of tires’ energy efficiency during usage versus 2020.</span></p><div></div>"]}],"action":[0,{"_id":[0,"clst5tk6j1bk512hn49hb1sv5"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpldow990026356cg91zijck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clpldrgz428vl0tlmgwlwghnj"],"cursor":[0,true],"title":[0,"The Group’s environmental approach"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clsvn5z9n2vzm13hcdz2hdzfp"]]],"imagePreviewFields":[0,{"clsvn5z9n2vzm13hcdz2hdzfp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldrgz928vm0tlmcmsc1r5l"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=Kaj0yOZioCw"],"title":[0,"Michelin's environmental approach"],"thumbnail":[0,"https://i.ytimg.com/vi/Kaj0yOZioCw/hqdefault.jpg"]}],"title":[0,"La démarche environnementale du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldry1r004n356ciw03n24j"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What concrete solutions?"],"textarea":[0,{"content":[0,"<div><span>The decarbonization plan drawn up by Michelin entails achieving both energy efficiency and the energy transition. </span><strong><span>Regarding tire production processes (Scopes 1 and 2), the goal is to reduce by more than half CO</span><sub><span>2</span></sub><span> emissions from production plants by 2030</span></strong><span> by consuming less and more effectively.</span></div><div><span>A few production facilities, such as Cuneo in Italy, have already begun installing electric curing presses to replace their steam-powered curing presses, which depend heavily on gas-generatedenergy. Eventually 60% to 70% of the fleet of curing presses will be electrified.</span></div>"]}],"action":[0,{"_id":[0,"clst5vg4q1byx13hcexdhho8f"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldtmg70059356c5hc568i1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpldux3m298c0tnpanb03v53"],"cursor":[0,true],"title":[0,"The Group's decarbonization plan"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clt8r849509s913dhh5068086"]]],"imagePreviewFields":[0,{"clt8r849509s913dhh5068086":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldux3o298d0tnp5ge3gic2"],"url":[0,{"url":[0,"https://youtu.be/VHWxP0K15ig"],"title":[0,"Decarbonization plan of Michelin Group"],"thumbnail":[0,"https://i.ytimg.com/vi/VHWxP0K15ig/hqdefault.jpg"]}],"title":[0,"Vidéo en motion design sur le plan de décarbonation du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldv7dr007q356cvvntuttw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 2019, the Gravanches plant in Clermont-Ferrand became the first MICHELIN tire plant in the world to achieve “net-zero emissions”. A heat pump recovers waste heat given off by the production process and uses them for heating, while all the electricity required to operate the plant comes from guaranteed renewable sources. <br><br>Since 2008, the Michelin Group has been taking steps to develop renewable energies.</span></div><p><span>In 2023, Group plants in 13 European Union countries, Asia and Brazil have been using guaranteed-renewable electricity. Energy efficiency is still the priority of the “net-zero emissions” roadmap.</span></p><p style=\"text-align: justify\"><span>In 2023, 361 projects were undertaken, requiring an investment of 114 million euros.</span></p><div><span>&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clst5xdae1c1n13hc25i85urq"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldya3z009k356ck6an7m2t"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpldz1vd00af356cm3y7sl06"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"114"],"title":[0,"In 2023, 361 projects were undertaken, requiring an investment of 114 million euros."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,80],"y":[0,48]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpldzygg00cd356chhs6njhm"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"And what about Scope 3?"],"textarea":[0,{"content":[0,"<div><span>Scope 3 greenhouse gas emissions do not come directly from the Company, but </span><strong><span>Michelin intends to take action along its value chain</span></strong><span> to achieve its “net-zero emissions” targets. In 2023, the Group’s Scope 3 emissions amounted to </span><strong><span>143 million tonnes of CO</span><sub><span>2</span></sub></strong><span>, </span><strong><span>91% of which stemmed from use of the Group’s tires sold around the world.</span></strong></div><p></p><p></p><div><span>Of the 15 Scope 3 categories listed by the </span><a href=https://www.michelin.com/"https://ghgprotocol.org//">Greenhouse Gas Protocol</span></a><span> methodology, No. 11 “Use of the products sold” frequently weighs heavily a company’s carbon footprint. Michelin intends to address this item by improving its tires’ energy efficiency and is aiming for a 10% increase in efficiency between 2020 and 2030. Michelin’s e.PRIMACY range is an excellent example of this. With its low rolling resistance, the MICHELIN e.Primacy tire is the champion of energy efficiency and is leading the way for a new generation of products, designed with consideration given to their lifecycle analysis. All of the e.PRIMACY tire’s environmental impacts have been calculated and optimized, from the mining of the raw materials used to the production, distribution, use and recycling of the tires.</span></div><p><span>The transport, supply chain, and the suppliers of raw materials are also targets for improvement in Michelin’s bid to achieve “net-zero emissions”. Transporting less, better, and differently by using multimodal and decarbonized transportation is a major challenge. Michelin is on track with its roadmap. It reduced shipping-related CO</span><sub><span>2</span></sub><span> emissions by 25% between 2019 and 2023. It is even offering tangible solutions such as the Wisamo inflatable wing, which will make it possible to decarbonize sea freight. On the suppliers’ side, their process for integration, commitment and tracking has already been drawn up for 2024: 70% of their CO</span><sub><span>2</span></sub><span> emissions corresponding to Group purchases will have to be covered by scientific targets. By 2030, Michelin is aiming to reduce the emissions linked to its raw materials purchases by almost 30% compared with 2019. For the disposal of its end-of-life tires, Michelin had engaged technical partners to recycle and reuse certain raw materials (carbon black and steel).</span></p>"]}],"action":[0,{"_id":[0,"clst5zeys1clm12j836979g8d"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clple1h5800h6356cifhorw53"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"De car bo nize"],"content":[0,{"content":[0,"<p><strong><span>Four syllables to fight global warming. Michelin has embarked on a vast program to achieve its “net-zero emissions” targets and uphold its “All Sustainable” approach through to 2050. The Group’s decarbonization plan is unfolding for everyone to see and in the firm belief that we can win this race against the clock to protect the climate. At the same time, Michelin is pursuing its commitment through a genuine effort to reduce its environmental footprint: it is protecting biodiversity</span></strong><span>&nbsp;</span><strong><span>at its facilities, saving resources and maintaining a </span></strong><a href=https://www.michelin.com/"https://natural-rubber.michelin.com/fr//">responsible natural rubber industry</span></strong></a><strong><span>.</span></strong></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr0t2o9100ss356fl5v8vxmk"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clple2jz900ji356crm6w0kgj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notes"],"content":[0,{"content":[0,"<div><em><span>The category of tires to which the MICHELIN e.Primacy belongs is defined by the summer tire ranges of Premium brands such as CONTINENTAL, GOODYEAR, BRIDGESTONE, PIRELLI and DUNLOP, which a consumer can purchase from a retailer. </span></em><strong><em><span>Not including ranges designed to meet car manufacturers’ specific “original equipment” specifications.</span></em></strong><em><span>&nbsp;</span></em></div><div><em><span>When new, the MICHELIN e.PRIMACY tire generates on average 2 kg/t less rolling resistance than the average of its competitors. This represents a fuel saving of up to 0.21l/100 km for a VW Golf 7 1.5 TSI, or an extra 7% range for a VW e.Golf.&nbsp;</span></em></div><div><em><span>Energy consumption refers to the fuel for heat-engine and hybrid vehicles, and electricity for electric vehicles.&nbsp;</span></em></div><div><em><span>Rolling-resistance tests on a machine, conducted by Applus Idiada at Michelin’s request, in June (new tire) and August 2020 (buffed down to 2mm), using a 205/55 R16 91V tire size, comparing the MICHELIN e.Primacy tire (new: 5.58kg/t &amp; worn: 5.13kg/t) to the MICHELIN PRIMACY 4 tire (new: 7.74kg/t &amp; worn: 6.25kg/t); BRIDGESTONE TURANZA T005 (new: 7.17kg/t &amp; worn: 5.81kg/t); CONTINENTAL ECOCONTACT 6 (new: 6.39kg/t &amp; worn: 5.49kg/t); CONTINENTAL PREMIUM CONTACT 6 (new: 8.93kg/t &amp; worn: 6.94kg/t); DUNLOP BLURESPONSE (new: 7.97kg/t &amp; worn: 5.54kg/t); GOODYEAR EFFICIENT GRIP 2 (new: 7.01kg/t &amp; worn: 5.38kg/t); PIRELLI CINTURATO P7 BLUE (new: 6.96kg/t &amp; worn: 6.30kg/t); PIRELLI CINTURATO P7 (new: 8.79kg/t &amp; worn: 6.97kg/t).  Environmentally-friendly driving is heavily dependent on the driving habits, the vehicle and the tire pressure.&nbsp;</span></em></div>"]}],"isOpen":[0,false]}]]],"anchorId":[0,""],"_id":[0,"clple2xpt00js356c7eb4aa0o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/expand-collapse"],"aposPlaceholder":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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years"],"searchSummary":[0,""],"imageIds":[1,[[0,"clniyhg0q9aod0tsa5bwag5ge"]]],"imageFields":[0,{"clniyhg0q9aod0tsa5bwag5ge":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/decarbonization-a-major-strategic-issue-for-michelin"],[0,"/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkvpvfg074w0iqqdai2c2v5"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"relatedReverseIds":[1,[[0,"clfwcx83q0mk30ujt385k6djw"],[0,"zxy7abrotcgc442myp44k9mw"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"],"_children":[1,[]]}],[0,{"_id":[0,"clpr1yxqr3eqb0tjl2cpfbal5:en:published"],"aposDocId":[0,"clpr1yxqr3eqb0tjl2cpfbal5"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-09-24T13:11:21.832Z"],"slug":[0,"/media/magazine/michelin-is-taking-action-to-reduce-tire-wear-particle-emissions"],"title":[0,"Michelin is taking action to reduce tire wear particle emissions"],"intro":[0,{"content":[0,"<p><strong><span>Michelin has been keeping a close watch on the issue of tire wear particles for many years; these are the particles which are generated by friction between the tire and the road surface. The Group is the leader in this field and is striving to reduce the phenomenon of abrasion, by leveraging its expertise in materials and advocating changes to the regulations.&nbsp;</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clpr1y0de3fbf0th2bohv93gq"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn3mc3s03fz13ov4wdn4imx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3mgrs004i356rxt134xbl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Good tire grip on the road is essential for driver safety. But this road grip has physical consequences: it generates tire wear particles due to the friction between the tire and the road surface. This is known as abrasion and the particles generated are Tire and Road Wear Particles (TRWP).&nbsp;&nbsp;</span></div><div> </div><div><span>Various factors can exacerbate abrasion such as tire quality, driving behavior, the type of road surface and tire pressure.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3mjhb004t356r3fwn1dry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What are tire wear particles made up of?"],"textarea":[0,{"content":[0,"<div><span class=\"ds__note\">According to the definition of the European Chemicals Agency (ECHA), tire wear particles belong to a subcategory of microplastics. However, their properties are quite different from the microplastics which are a byproduct of the plastics we encounter in everyday life (bottles, packaging, textiles etc.) in particular in terms of degradability, size, composition and density.&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">These particles consist of equal proportions of tire tread debris, minerals and dust from the road surface measuring between 80 and 100 microns (the equivalent of a hair’s breadth); by comparison, the average diameter of microplastics is 5 microns.&nbsp;&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their biodegradation, although still little studied, would appear to be much faster (50% of tire wear particles disappeared in 16 months).</span><sup><span class=\"ds__note\">(1)</span></sup></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their physical properties mean that they fall to the ground quickly which limits the quantity of airborne particles. However, there is a risk of them being discharged into the aquatic environment.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a8z14ic7qh3f9rh"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpr23n52001l356chh6793ck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Do tire wear particles contribute to air, soil and water pollution?"],"textarea":[0,{"content":[0,"<div><span>To correctly assess the contribution of wear particles to air, soil and water pollution, the studies based on direct measurement of samples must be dissociated from extrapolations based on statistical models which do not use real-life data.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as air pollution is concerned</span></strong><span>, the various studies carried out by the Tire Industry Project (TIP) and other research bodies all reach similar conclusions. The TIP was set up fifteen years ago in order to study cross-cutting issues concerning the entire tire industry (wear particles, end-of-life tire recycling etc.). Eleven of the world’s largest tire manufacturers are members under the auspices of the World Business Council for Sustainable Development (WBCSD).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The findings of these international studies conducted in different countries</span><sup><span>(2)</span></sup><span> show that </span><strong><span>tire wear particles do not significantly contribute to air pollution </span></strong><span>and in fact</span><strong><span> </span></strong><span>are only found in minuscule quantities in urban pollution: less than 1% of PM10 and less than 0.3% of PM2.5 on average (PM = </span><em><span>particulate matter</span></em><span>).&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as soil and water pollution is concerned</span></strong><span>, this depends on the</span><strong><span> distance</span></strong><span> between the emission zones and the estuaries. It appears that between 1% and 13% of wear particles end up in the ocean.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Studies carried out since 2019 reveal that a </span><strong><span>substance called 6PPD-Quinone is toxic for certain marine species</span></strong><span> (Coho salmon).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>This substance is apparently produced during the transformation of an antioxidant (6PPD) used in tires which plays an important role in safety.  These studies are not yet able to explain the mechanism of toxicity.&nbsp;&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin has pledged to reduce the environmental impact of its products and activities and launched a </span><strong><span>special research program in 2022</span></strong><span> </span><strong><span>to identify a substitute for 6PPD.</span></strong><span>&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a9014icdmqnfqsx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpr25rn9002i356cjo902u3f"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clps44ni40032356ckz0mg5k3"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Cyrille Roget"],"jobTitle":[0,"Michelin Group Technical and Scientific Communication Director"],"textarea":[0,{"content":[0,"<p><em><span>Thanks to Michelin’s longstanding expertise in materials, i.e. our ability to use fewer materials in our tires to make them more lightweight while delivering products that last longer and perform better, the Group has succeeded in keeping tire abrasion in check resulting in a 5% reduction in particle emissions from its products between 2015 and 2020.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm6d0yd80vwe0thj9sd4atkh"]]],"imageFields":[0,{"clm6d0yd80vwe0thj9sd4atkh":[0,{"top":[0,39],"left":[0,902],"width":[0,844],"height":[0,844],"x":[0,52],"y":[0,35]}]}]}]]],"anchorId":[0,""],"_id":[0,"clps45x89004y356czmse30xw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Michelin, unchallenged leader in particle emission reduction"],"textarea":[0,{"content":[0,"<div><span>Factoring in the environmental impact of its products is part of Michelin’s DNA and forms an integral part of corporate strategy. The Group has been closely following the findings of scientific studies on TRWP for many years and stays abreast of all issues related to wear particle emissions and their impact on the planet.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>New information is emerging, contributing to a better understanding of the impact and risks associated with tire abrasion but Michelin has not waited for this to take action: the company has been working on reducing abrasion for many years - right from the design phase.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>To achieve this, Michelin has capitalized on its know-how in formulating synthetic rubbers (functionalized SBR*) and optimizing tread patterns so as to reduce the amount of rubber used.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin also makes use of simulation techniques on the contact patch to reduce slippage and limit tire abrasion.&nbsp;</span></div><p></p><p></p><div><span class=\"ds__note\"><span>*Styrène Butadiène Rubber</span></span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseunmxa376g12hv2tb14yq3"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps4z7jt0081356cotmhdxjk"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clps51of600hy356c6c151m85"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpqpbnez374f0tjlhxq9b7ep"]]],"mediaPropertiesFields":[0,{"clpqpbnez374f0tjlhxq9b7ep":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>This policy made it possible to slash TRWP emissions in Michelin products by 5% between 2015 and 2020. This represents a global aggregate saving of </span><strong><span>100,000 tons of particles</span></strong><span>. In the medium-term, Michelin is working on developing new bio-assimilable materials, significantly limiting the potential impacts of particle emissions.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9214ic5655802u"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps521sr00k3356c8366eoln"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin, a key player driving the progress of the entire tire industry"],"textarea":[0,{"content":[0,"<div><span>The Group has long been in favor of defining regulatory thresholds for tire abrasion so as to limit tire wear particle emissions worldwide. In this respect, Michelin supports the recommendations of the European Commission encompassed in the Euro 7 standard to adopt tire abrasion limits.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin and its competitors, fellow members of the European Tyre and Rubber Manufacturers' Association (ETRMA), have agreed upon the definition of a method for measuring particle emission performance for passenger cars. It is a robust, reproducible method which reflects average usage in Europe, expressed in mg/km/T. &nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group is involved in the Tire Industry Project with other tire manufacturers but also helps fund studies conducted by other bodies to further scientific understanding of wear particles.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9314icbh32bd6t"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clps557x7002q356c5ar8ypyj"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpsgdoep00u8356cw5rogqto"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 20 %"],"title":[0,"Reduction in particle emissions of the MICHELIN e-Primacy range compared to the previous range, the MICHELIN Primacy 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,33],"y":[0,90]}]}]}],[0,{"_id":[0,"clpsge5yb00w6356cswmlohkh"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 25 %"],"title":[0,"Reduction in particle emissions of the MICHELIN Pilot Sport 5 range compared to the previous range, the MICHELIN Pilot Sport 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpsgel3900y4356cq6uffhcp"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,false],"heading":[0,""],"intro":[0,{"content":[0,""]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"_id":[0,"cltzzkhni0c1f13lqa5u64ji0"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.page-list-push.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"cards":[1,[[0,{"_id":[0,"cltzzj0y1004d356mlicxn769"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"press-releases"],"title":[0,""],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"cltr996c7027x13kcabc08n9x"]]],"imageFields":[0,{"cltr996c7027x13kcabc08n9x":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pressReleasesIds":[1,[[0,"cltr9c5th02da13j8dum151f9"]]],"pressReleasesFields":[0,{"cltr9c5th02da13j8dum151f9":[0,{}]}],"pageIds":[1,[]],"pageFields":[0,{}]}],[0,{"_id":[0,"cltzzjelg007k356m8ki4xqzc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"page-tree"],"title":[0,"Michelin’s 360° environmental approach"],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"clhzztmq32vrq0tn0401xbknm"]]],"imageFields":[0,{"clhzztmq32vrq0tn0401xbknm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pageIds":[1,[[0,"clptmaged1qd90tmv1guk20dj"]]],"pageFields":[0,{"clptmaged1qd90tmv1guk20dj":[0,{}]}],"pressReleasesIds":[1,[]],"pressReleasesFields":[0,{}]}]]],"description":[0,{"content":[0,""]}],"actions":[1,[]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltzzkh8200eb356mb6f9o2zw"],"metaType":[0,"widget"],"type":[0,"page-list-push"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clps5ckt600ap356cay4xpl89"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notice"],"content":[0,{"content":[0,"<div><em><span>(1) Environmental Degradation of Tire Wear Particles S. H. Cadle, R. L. Williams (1980), Rubber chemistry and technology Vol53. P. 903-914, Environmental Science Department, General Motors Research Laboratories, Warren, Michigan 48090.</span></em><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><em><span>(2) Air pollution studies:</span></em><span>&nbsp;</span></div><div><em><span>Tyre wear in particulate matter - No need to panic! Stein, G. &amp; Wünstel, E. &amp; Travnicek-Pagaimo, W. RFP 1/2013, Volume 8;</span></em><span>&nbsp;</span><em><span>International conference on rubber and rubber-like material; Kharangpur, India.</span></em><span>&nbsp;</span><em><span>Measurement of airborne concentrations of tire and road wear particles in urban and rural areas of France, Japan, and the United States, Panko et al, 2013.</span></em><span>&nbsp;</span><em><span>Evaluation of Tire Wear Contribution to PM2.5 in Urban Environments. 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To achieve this, Michelin can leverage its </span><a href=https://www.michelin.com/"https://www.michelin.com/en/innovation/" target=\"_blank\"><strong><span>innovative power</span></strong><span> </span></a><span>and indepth knowledge of the properties of materials, in particular composites.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98799o001e356uzqzsqa4x"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"From the “VISION concept” to “AIRLESS” technology - expertise boosted by passion"],"textarea":[0,{"content":[0,"<p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/group/activities/tires/vision-concept/" target=\"_blank\"><strong><span>VISION concept</span></strong></a><span> was unveiled by the Group in 2017 as a sustainable development model for tires. The four main characteristics of this model are AIRLESS technology, connectivity, the use of renewable or recycled materials and a tread that can be recharged on demand. With AIRLESS technology, the air is replaced by a revolutionary load-bearing structure securing wheel stability and guaranteeing a comfortable and safe ride. What lies behind such an amazing feat? Michelin has developed distinctive know-how in the design and production of innovative materials based on materials science. </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/designing-flexible-composite-products/" target=\"_blank\"><strong><span>Expertise in composite solutions </span></strong></a><span>built on the ability to blend materials of very different types is a major differentiating factor and allows Michelin to be best in class in AIRLESS technology.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ed1z00j9356us4yj9kn9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ed1z00j8356u1h5lnpud"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98gpgs00kb356u9tcrqc21"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clixmxs3904yi0una8r9b6ca2"]]],"mediaPropertiesFields":[0,{"clixmxs3904yi0una8r9b6ca2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"The various benefits of AIRLESS technology"],"textarea":[0,{"content":[0,"<div><span>For Michelin, no development project can be tackled without factoring in all its economic, social or environmental impacts. The Group has chosen an </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><strong><span>“All sustainable” approach</span></strong></a><span>. One of its main drivers is innovation and Michelin’s AIRLESS technology certainly fits the bill.</span></div><p></p><div><span>In a world of finite resources, one of the most important environmental features of any object, including tires, is that they last longer. Yet, every year, 20%</span><sup><span>1</span></sup><span> of tires are scrapped prematurely because of a flat (12%) or irregular wear (8%) as a result of inappropriate tire pressure (8%). That’s the equivalent of 200 million tires. These situations could be avoided thanks to AIRLESS technology. Another major advantage of AIRLESS solutions is the cost factor; reducing vehicle downtime boosts productivity and avoiding premature tire replacement saves money. Moreover, maintenance is quicker as it is no longer necessary to check tire pressure. Lastly, it guarantees peace of mind and additional safety for everyone on the road which is a definite advantage.</span></div><p></p><div><sup><span>1</span></sup><em><span> Internal \"scrapyard\" study (2012-2015) based on a sample of 135,000 tires and extrapolated globally (estimated 1 billion end-of-life tires every year).</span></em><span>&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98giy800k0356u68jj09ot"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98giy800jz356usfimbmay"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Tweel, Uptis, Michelin Lunar Airless Wheel… three AIRLESS solutions for three separate applications"],"textarea":[0,{"content":[0,"<h3><strong><span>TWEEL, AIRLESS technology applied to construction and handling machinery</span></strong></h3><div><span>&nbsp;</span></div><div><span>TWEEL tires are puncture-proof thanks to their tough tread and flexible spokes designed to bear the weight of the vehicle; in terms of behavior, they are the same as standard tires.</span></div><div><span>Launched in 2012, TWEEL tires have already performed well on the market, proving their multiple benefits: easy mounting, exceptional operator comfort, improved productivity, damage resistance and enhanced durability.</span></div><div><span>A TWEEL range exists for a whole variety of vehicles and equipment such as compact loaders, handling equipment and all-terrain utility vehicles.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ll3l00oe356upq36h0g5"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ll3l00od356us3hb65rp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98md6o00p2356ua3urez4u"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xq9x3ptj13onfqa6bk4j"]]],"mediaPropertiesFields":[0,{"clw97xq9x3ptj13onfqa6bk4j":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>TWEEL is a portmanteau of tire and wheel clearly illustrating that it is a combination of the two. This innovation saw the light of day at the Michelin Research Center in Greenville, South Carolina.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98n9xl00rq356u5kd1u308"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>Uptis, AIRLESS technology applied to cars and light vehicles</span></strong><span>&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>The subject of more than 50 patents related to the tire’s structure and high-tech materials, MICHELIN UPTIS encapsulates the vast know-how that Michelin has acquired in 130 years, particularly in the field of high-tech materials. It combines </span><strong><span>an aluminum wheel and a flexible load-bearing structure made from glass fiber reinforced plastic</span></strong><span> (GFRP). As it has no compressed air, it cannot puncture. This tire mainly addresses the light utility vehicles fleet market for professional use dedicated to last mile deliveries. Michelin signed two sales partnerships in 2023, one with </span><strong><span>DHL</span></strong><span> in Singapore and the other with </span><strong><span>La Poste,</span></strong><span> the French post office.&nbsp;These partnerships provide an opportunity to test UPTIS prototypes in the extremely demanding real-world condition of last-mile deliveries: frequent stops, driving on to and off of sidewalks, highways, and rural roads in poor condition, repeated braking and acceleration, etc. UPTIS is currently </span><strong><span>the only AIRLESS solution in use on the open road and in real-world conditions</span></strong><span>. These real-life tests will be taking place until the end of 2025 and will help enhance the Group’s knowledge in this area thanks to advanced analysis and expertise.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98nry800se356uhwyzu6rj"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98nry800sd356u4yjo05oy"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,""],"cursor":[0,false],"_id":[0,"clw99vuuv3qy513on50tu6fv2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clw97y2lf3q1y14om4bppcbkn"]]],"imagePreviewFields":[0,{"clw97y2lf3q1y14om4bppcbkn":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/E_Xz3wymzTU?si=5XKSUXuH323aGXXg"],"title":[0,"Michelin UPTIS pour DHL et La Poste"],"thumbnail":[0,"https://i.ytimg.com/vi/E_Xz3wymzTU/hqdefault.jpg"]}],"title":[0,"Michelin équipe désormais des véhicules de livraison de La Poste avec sa solution airless UPTIS."],"_id":[0,"clw99vuuy3qy613on925oeq8n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clw99sz7o01ub356uluwa6zpq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>At the end of 2023, the UPTIS prototypes in circulation had already driven more than 4.5 million kilometers.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98puv100w3356uift2xalm"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>AIRLESS technology applied to the lunar wheel</span></strong><span>&nbsp;&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>Michelin belongs to the Moon RACER</span><sup><span>2</span></sup><span> team which was tasked with conducting the feasibility study for the lunar terrain vehicle as part of NASA’s ARTEMIS project. The Group will be able to leverage its previous experience on NASA projects as well as its expertise in airless tires and </span><strong><span>its knowledge of high-tech materials</span></strong><span> to design a lunar wheel capable of withstanding extreme temperatures (over 100°C and below -240°C) and solar and galactic radiation, while preserving the vehicle’s battery life and providing maximum traction on aggressive, uneven ground. Michelin believes that the technical developments and scientific breakthroughs during the project will help the Group to continue innovating in applications back on earth! The next milestone will be in one year’s time when the Group presents its feasibility roadmap.</span></div><p></p><p><sup><span>2</span></sup><em><span> Michelin’s fellow members in the team coordinated by Intuitive Machines include AVL, Boeing and Northrop Grumman.</span></em><span>&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98tihg00xw356ugdby34vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98tihg00xv356uu7wzfafm"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98dod000ix356uzmyata7z"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xuqn3q1u14om4w3z1yzs"]]],"mediaPropertiesFields":[0,{"clw97xuqn3q1u14om4w3z1yzs":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>This is not the first time Michelin has collaborated with the NASA. 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That’s the equivalent of two F1 Grand Prix races!&nbsp;&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4ke7oc0031356szqmpy8ge"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4ke7oc0030356stflju4ce"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly5kse9200b5356wgwibj8tu"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cly5ks1b328g515rs6526160f"]]],"mediaPropertiesFields":[0,{"cly5ks1b328g515rs6526160f":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Safety, the environment, savings: 3 good reasons to use tires designed to last"],"textarea":[0,{"content":[0,"<div><span>Bear in mind that, from the moment a tire is fitted on a vehicle and driven, it starts to wear, and the more it wears, the more its performances change: some for the better, others not.&nbsp; This is because, while certain performances improve with wear – rolling resistance or noise, for example – wet braking, on the other hand, becomes less efficient as the tire wears down.&nbsp; For this reason, and also because safety has always been one of the Group’s core concerns, Michelin believes that tire tests should not be restricted to new tires, but should also be performed on worn tires. There are also undeniable economic and environmental benefits to being able to drive perfectly safely down to the tire’s legal wear limit. Fewer tire changes mean fewer expenses and a smaller impact on our planet.&nbsp;&nbsp;</span></div><p></p><p><span>So the “long-lasting performance” goal is at the heart of </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><span>Michelin’s “All-sustainable” approach</span></a><span>; protecting the environment, in particular, is a long-standing commitment and one of the Group’s five core values. Michelin estimates that, in Europe alone, 128 million</span><sup><span>(2) </span></sup><span>tires and 6.6 million</span><sup><span>(2)&nbsp;</span></sup><span> tonnes of CO₂ emissions would be avoided if all tires could be used down to their legal wear limit. Increased safety, a reduced tire budget, less waste generated, less material used, less energy consumed: it’s obvious to Michelin that the solution lies in designing tires that are made to last, and approving tires’ performances through mandatory pre-sales testing.&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kfrde003s356suub5aqoo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kfrde003r356spa5ie438"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"New regulation on worn tires"],"cursor":[0,true],"_id":[0,"clyefdama2ndl13po2as6atq9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clyef4x1w08o713o4dbrn6au1"]]],"imagePreviewFields":[0,{"clyef4x1w08o713o4dbrn6au1":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,533],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/q6zM9zamebg"],"title":[0,"Michelin Story - Long Lasting Performance - New regulation on worn tires"],"thumbnail":[0,"https://i.ytimg.com/vi/q6zM9zamebg/hqdefault.jpg"]}],"title":[0,"Michelin is delighted that the new European regulations on the performance of used tires come into force in July 2024. These regulations will benefit consumer safety, their wallets and the planet."],"_id":[0,"clyefdamc2ndm13poa8y774fy"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyef7qt400aa356w0rcn216b"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cly5ktlun00bq356w1vehhzt1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"128"],"title":[0,"In Europe, replacing tires before the legal wear limit of 1.6 mm would result in over 128 million tires being manufactured every year. Worldwide, the figure would reach 400 million."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cly5ky6l000nb356wzknv8kuk"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"6,6"],"title":[0,"In Europe, using tires up to their legal wear limit of 1.6 mm would save up to 6.6 million tonnes of CO2 emissions every year. Worldwide, this saving would amount to 35 million tonnes."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly5l1i2i00s7356whpd3wr4v"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"The authorities finally recognize the necessity of testing worn tires"],"textarea":[0,{"content":[0,"<div><span>For all of these reasons, Michelin has always been convinced of the need to update the EU regulations and has actively campaigned for this. The final impetus came in November 2019, when the European Union formally adopted the amendment of the Regulation on General Vehicle Safety, aimed at tightening road safety in Europe. Among the measures adopted by the European institutions was the very first mention of the need to lay down a threshold value for worn tires. Following the text drafted by the European Union authorities, work was conducted within the United Nations Economic Commission for Europe (UNECE) to define the testing method and propose a test. Accordingly, this threshold value was introduced in July 2024 for the new types of passenger car tires. In other words, it will no longer be possible to market tires that exceed this threshold value.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kku8v0090356stjbihbdo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kku8v008z356s6mc2xexi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cly4kj14w0087356s5z1ckpam"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Cyril Roget"],"jobTitle":[0,"Michelin Group Scientific Innovation and Communications Director"],"textarea":[0,{"content":[0,"<p><em><span>Up until now, only new tires underwent performance testing and type approval. Nothing was done to measure the performance of a tire that was worn down to the 1.6mm tread-wear indicator. That just didn’t make sense for us. That’s why we’re pleased today to see the European regulation amended to include the testing of worn tires.</span></em><span> </span><em><span>For our safety, the environment and our purchasing power, we all stand to gain from this new regulation.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clvgfspxf1qhh12o72m133bpt"]]],"imageFields":[0,{"clvgfspxf1qhh12o72m133bpt":[0,{"top":[0,158],"left":[0,0],"width":[0,1400],"height":[0,1400],"x":[0,57],"y":[0,27]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly4kjzl3008o356sa2a5o2io"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Why perform wet-braking tests, and under what conditions?"],"textarea":[0,{"content":[0,"<p><span class=\"ds__note\">There are two reasons for that. Firstly, Michelin believes that the current regulatory wet-braking test, which is performed on new tires to define the safety threshold, is the one best suited to measuring worn tires’ performance. Moreover, this test, which measures the braking distance necessary for a vehicle to decelerate from 80 km/h to 20 km/h, with less than 1 mm depth of water, corresponds perfectly to the actual risk conditions that we might encounter on the road. Recent accidentology studies carried out in Germany</span><sup><span class=\"ds__note\">(3)&nbsp;</span></sup><span class=\"ds__note\"> in particular showed that only one in a thousand car accidents are caused by aquaplaning, which occurs when water is well over 1mm deep. As for the speed of 80 km/h, another study indicates that, in 90%</span><sup><span class=\"ds__note\">(4) </span></sup><span class=\"ds__note\">of the accidents that occur on wet roads, the speed at which the car was traveling before the accident happened was under 80 km/h.&nbsp;</span></p><p><span class=\"ds__note\">&nbsp;</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4klndf009p356s9pstcfsv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4klndf009o356sya4t5fq6"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><strong><span>Michelin is engaged in the global combat against road accidents and sees mobility as a universal right, central to human development. It has never ceased to act and innovate to make mobility ever safer and more efficient, with maximum performances and minimum resource consumption and environmental impacts.&nbsp; The entry into force of worn-tire testing therefore marks another major step to which the Group is proud to have contributed, and once again demonstrates the aptness of Michelin’s history-making choice to design tires with performances that are made to last.&nbsp;&nbsp;</span></strong></div><p><br><br><span class=\"ds__note\"><sup><span>(1)</span></sup><em><span> With the results we have to date and our performance estimates, we are convinced that less than 0.5% of our products may not have sufficient margin to pass the wet grip threshold in a worn state. These are mainly a few tire sizes specially designed for ice use with the Igloo marking.&nbsp;</span></em><span>&nbsp;</span></span></p><div><span class=\"ds__note\"><sup><span>(2)</span></sup><span> </span><em><span>Data from the Ernst &amp; Young report entitled \"No fatality to programmed obsolescence\" - May 2017.</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(3)</span></sup><span> </span><em><span>Studies conducted by the </span></em><strong><em><span>VUFO</span></em></strong><em><span> (the University of Dresden’s accidentology chair) and the </span></em><strong><em><span>GIDAS</span></em></strong><em><span> (the German In-Depth Accident Study project)</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(4)</span></sup><strong><em><span> GIDAS 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Michelin will always be Michelin because we will always care - not just for our employees, and more widely, for the local communities and the regions where we do business.”</span></em><span>&nbsp;Florent Menegaux, Chief Executive Officer of the Michelin Group</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clyfuyp440dfr13o42kg74ptu"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"clyij2tth005t12o4aka21spt"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"clyij1j0900om356rt2expx3n"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>Social innovation has been a hallmark of Michelin’s identity since the very beginning. At Michelin, innovation is not just a matter of technology. Michelin is also a pioneer in social terms, supporting its employees in both their personal and professional lives through a program of action. Very early on in its existence, Michelin created an environment conducive to the enhanced wellbeing of its employees and their families, building schools, healthcare centers, hospitals, sports amenities and offering training opportunities. It was also a way to make the company a more attractive employer at a time when there was a labor shortage due to a mainly rural population.</span></p><p><span>As early as 1927, Edouard Michelin wrote: </span><em><span>“We are convinced that our firm is prospering due to its welfare programs.”</span></em><span> A century later, Michelin Group CEO Florent Menegaux declared: </span><em><span>“We cannot expect our employees to buy in to a collective project if they are living in survival mode.”</span></em><span>&nbsp;</span></p><p><span>These declarations were made several decades apart but the two company leaders shared the same belief. In other words, </span><strong><span>Michelin will always be Michelin!</span></strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyij2ps800ox356r2qt9ph6v"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin laid the foundations for its social policy at the start of the 20th century"],"textarea":[0,{"content":[0,"<ul><li><p><span>Michelin’s bonus and profit-sharing scheme dates back to the start of the last century.</span></p></li><li><p><span>In 1910, Michelin set up a cooperative to supply food and consumer goods to its employees. It also ran a restaurant serving around 700 meals a day.</span></p></li><li><p><span>Given the dilapidated state of housing, the company purchased 35 hectares of land and built 8,000 affordable housing for its employees between 1919 and 1923.</span></p></li><li><p><span>Dispensaries provided free medical appointments for employees and first-aid stations were set up in the plants.</span></p></li><li><p><span> In the middle of the nineteen thirties, Michelin opened its first daycare center so that women could breastfeed their babies during working hours.</span> </p></li><li><p><span>Michelin took care of educating its employees’ children, opening an apprenticeship center and arranging evening classes for its workers. </span></p></li><li><p><span>Sport was important for the company too: in 1911, it founded the ASM club (Michelin sportive association), which boasted a swimming pool - the only one in the area for many years! - with its legendary Michelin Man Fountain.</span></p></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvjc9400hy356ueac9ub7q"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfvjc9400hx356ukh6ok5d3"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"album":[1,[[0,{"_id":[0,"clyfvel5s00eo356ujmvk8hvm"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdao52s7z13po7bfjegx9"]]],"desktopMediaFields":[0,{"clyfvdao52s7z13po7bfjegx9":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvexa500eu356uvvx3xl5o"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdk532s5e15rsdwtyfbsa"]]],"desktopMediaFields":[0,{"clyfvdk532s5e15rsdwtyfbsa":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvf2vz00f0356u3sfr4fgs"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdme90dol13o415bf42k6"]]],"desktopMediaFields":[0,{"clyfvdme90dol13o415bf42k6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvfcu000f6356um439p1ly"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdhur2s8713podlrg1nms"]]],"desktopMediaFields":[0,{"clyfvdhur2s8713podlrg1nms":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvgd9500fo356uq07dtdmr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdffz0dof13o4blfad4n6"]]],"desktopMediaFields":[0,{"clyfvdffz0dof13o4blfad4n6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvg1y400fi356u18eq3exj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdoue2s8f13poa7qzhlj0"]]],"desktopMediaFields":[0,{"clyfvdoue2s8f13poa7qzhlj0":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvft1e00fc356uea5f7upc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvd8i20do513o4083l4h4c"]]],"desktopMediaFields":[0,{"clyfvd8i20do513o4083l4h4c":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"displayDownloadAllCTA":[0,false],"_id":[0,"clyfvhq3800gm356u16p7w9t1"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/album-slider"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<p><strong><span>A lasting heritage which still resonates today - putting people first</span></strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfwuq8w01nd356un81gac1g"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>For Michelin, no change can come about without factoring in the human dimension. In Michelin’s quest to accelerate and sustain change it puts the wellbeing of the people with whom it interacts on a par with its economic, financial and environmental goals. </span></strong></p><p><strong><span>&nbsp;</span></strong></p><h2><strong><span>Social security, workplace inclusion, a living wage, lifelong learning - these are all natural commitments for Michelin.</span></strong></h2><p><span>Taking care of employees who devote time and effort to contributing to the success of the company seems only fair. For Michelin it goes without saying.&nbsp;This underpins the Group’s multifaceted vision which is deployed worldwide: a universal social protection floor, adequate pay to provide for the needs of the employee’s family and save for a rainy day, an inclusive working environment, training opportunities throughout their career - Michelin undertakes a whole range of initiatives for the benefit of its employees. Here are a few examples:</span></p><p></p><ul><li><p><strong><span>The Michelin One Care Program</span></strong></p></li></ul><p><span>This program offers all Group employees worldwide a package of social benefits reflecting three core priorities: providing time off for a new arrival in the family, death benefits for the families of employees and healthcare coverage for all employees and their families.</span></p><p></p><ul><li><p><strong><span>A living wage for everyone</span></strong></p></li></ul><p><span>At the beginning of 2024, Michelin was awarded Global Living Wage Employer certification by the Fair Wage Network, a globally recognized NGO. This certifies that Group employees* receive at least the equivalent of the living wage.&nbsp;</span></p><p><em><span>*Scope of certification: all Michelin Group companies except for newly acquired companies or companies in the process of being sold.</span></em><br><br></p><ul><li><p><strong><span>Career-long training</span></strong></p></li></ul><p><span>Michelin opened its talent campus, “La Manufacture Des Talents”, in 2022 following on from Hall 32, a vocational training center for industry created in 2019. Both are intended to help boost lifelong employability and offer top-notch training in the careers of tomorrow. The talent campus offers more than 26,000 different training and personal development courses and has already delivered more than 4.7 million hours of training - twice as much as the usual figure in other companies. Moreover, the on-line training offer has increased six-fold in the space of three years.</span></p><p></p><ul><li><p><strong><span>An inclusive workplace</span></strong></p></li></ul><p><span>Equal opportunities, fair treatment for employees throughout their career, gender equality in industry where women are still underrepresented, diversity etc. Since 2005, the Group does its utmost to ensure that everyone - irrespective of their personal characteristics - is entitled to the same respect and consideration at all levels of the company and fights all forms of discrimination.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvqm5e00la356uk9azqagg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyfvqm5e00l9356uv311autz"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"Living wage"],"cursor":[0,false],"_id":[0,"clyfvt33k0dy513o4fx979spf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clvgbrl0q1nto12o7bgwgescx"]]],"imagePreviewFields":[0,{"clvgbrl0q1nto12o7bgwgescx":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,549],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/TDltDx9wNHU"],"title":[0,"Living wage programme: every employee deserves decent living conditions"],"thumbnail":[0,"https://i.ytimg.com/vi/TDltDx9wNHU/hqdefault.jpg"]}],"title":[0,"In 2021, the Group committed to providing all its employees with remuneration at least equivalent to the “living wage”, so that each employee can provide for his family's basic needs."],"_id":[0,"clyfvt33m0dy613o40z7d5dos"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyfvoixy00jk356uk2l4izgl"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clygzc32600zx356wa61qhr12"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"5"],"title":[0,"Nearly 5 million hours of training per year for 130,000 employees"],"mediaMask":[0,"P"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zy356wty2gifh6"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"14"],"title":[0,"A maternity/adoption leave of at least 14 weeks and a 4 weeks of paternity/adoption leave"],"mediaMask":[0,"K"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zz356wrbjjymw1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"20"],"title":[0,"Women currently account for almost 20% of the Group’s headcount and nearly 30% of managers are women"],"mediaMask":[0,"F"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clygzc32600zw356wwups082j"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>A host of community projects and initiatives across the globe</span></strong></h2><p><span>In response to the changing competitive landscape and structural factors impacting the competitiveness of its manufacturing operations, the Group may be obliged to halt certain activities in order to safeguard the future of the company, in some cases, despite the efforts deployed by its teams. These are among the most difficult decisions to take. Michelin systematically makes a two-pronged commitment, supporting all employees and helping the impacted communities. This is the role of </span><strong><span>Michelin Development</span></strong><span> which is involved in regenerating the areas impacted by economic change so as to encourage the emergence of new activities and promote job creation.&nbsp;The Group is involved in major transformation projects such as the CleanTech Innovation Park in Bamberg (Germany), the Michelin Scotland Innovation Park in Dundee (Scotland) and ATINEA in La Roche-sur-Yon (France). </span><strong><span>Michelin Development has created 40,000 new jobs since 1990.</span></strong></p><p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/parc-cataroux/" target=\"\"><strong><span>Parc Cataroux</span></strong></a><span> project is another illustration of a redevelopment initiative launched by the Group in collaboration with various local public and private partners. It is a multifaceted project intended to boost the economic dynamism and the attractiveness of the region, make cultural, recreational and sport/wellbeing activities more accessible, promote equal opportunities and encourage innovation. Parc Cataroux alone represents an investment budget of</span><strong><span> </span></strong><span>€300 million.</span></p><p><span>The Group is involved in a host of community initiatives wherever it does business. The Company’s </span><strong><span>Michelin Volunteering</span></strong><span> Program encourages employees to get involved in a variety of local community actions ranging from healthcare, education and emergency relief to safe mobility, environmental protection, diversity and inclusion. In Thailand, Indonesia and Brazil where Michelin is a large natural rubber buyer, it advocates for responsible </span><a href=https://www.michelin.com/"https://natural-rubber.michelin.com//" target=\"\"><span>management of the rubber growing sector</span></a><span>. For example, this includes contributing to the social and economic development of smallholders. 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we expect to offer many, often contradictory performances: to be round and flat, flexible yet rigid, tough enough to withstand the many hardships it is faced with on a daily basis. Michelin therefore has all the requisites to become a world leader in composites</em>.” - Florent Menegaux, Chief Executive Officer of the Michelin Group&nbsp;</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1ae4yru1zkw13jxffb8b66l"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1ahl3fg153d13k26r7da5vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1aes13g005d356wbt967co7"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Composites are marvels of technology, truly ingenious products which have already revolutionized many sectors of industry. Michelin is convinced that composites - with their infinite potential for innovation - will continue to play a key role in the future, helping address the huge human and environmental challenges that lie ahead. Constantly pushing back the frontiers of the possible, Michelin has developed genuine expertise in the field of composites.</strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1aesbrf005o356wztyb4zt7"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"All about composites...."],"textarea":[0,{"content":[0,"<p><strong>A composite consists of two or more different types of materials with complementary properties combined to form a product, offering even greater performance, usually capable of solving several issues at the same time.</strong></p><p>Did you know that we have been using composites for thousands of years? The mud and straw bricks used by the Egyptians and Mesopotamians to make their houses sturdier, the concrete made of lime, volcanic ash and fragments of rock the Romans used to build aqueducts and infrastructure were early forms of composites.</p><p>Whether derived from natural sources such as wood or bones, or from the chemistry of materials, <strong>composites are all around us today in a variety of forms</strong>. They are designed to help shield, buffer, secure, bond, seal and convey in multiple applications. Many innovations would simply not have been possible without composites, and entire sectors of industry - automotive and aeronautics for example - would have not achieved the same technological advances.&nbsp;</p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1ahmwed002j356x3u4sxwga"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1ahmwed002i356x4ptojrxh"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"What is a composite?"],"cursor":[0,false],"_id":[0,"cm1ahl3fh153e13k2cw6w450w"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1iz34t61sxa14ma33usa8w4"]]],"imagePreviewFields":[0,{"cm1iz34t61sxa14ma33usa8w4":[0,{"top":[0,56],"left":[0,6],"width":[0,1914],"height":[0,848],"x":[0,71],"y":[0,68]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://www.youtube.com/watch?v=v5ZAECxcCSM"],"title":[0,"What is a composite?"],"thumbnail":[0,"https://i.ytimg.com/vi/v5ZAECxcCSM/hqdefault.jpg"]}],"title":[0,"Composites, complex combinations of materials that were never meant to be together. Materials whose properties complement each other to solve several problems at the same time. Composites are present in all areas of mobility, construction, aeronautics and health."],"_id":[0,"cm1ahl3fk153f13k29h1a2pce"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1afks17006w356wh0k40hzz"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Composites are lightweight, strong, sustainable and long-lasting... characteristics which explain their popularity in diverse sectors such as automotive, aeronautics, sport and construction.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1ahkxe0008k356wk64d16zh"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tires: the composite par excellence on which Michelin has built its leadership"],"textarea":[0,{"content":[0,"<p>Without Michelin’s innovative power, its in-depth understanding of material properties and its ability to combine materials with often contradictory properties, tires would have never achieved today’s impressive levels of performance.&nbsp; Thanks to <strong>tires - a truly iconic composite containing more than 200 components </strong>- Michelin has acquired unparalleled expertise and achieved best-in-class status.&nbsp;</p><p>Michelin owes its leading position in composites to the cutting-edge expertise in tire technology it has been honing for over 130 years, combining chemistry, material processing, composite design and an understanding of how its products are used, extending from fundamental research right through to the manufacturing phase.&nbsp;&nbsp;</p><p>Conveyors, seals, belts, fibers, coated fabrics, membranes, resins and polymer medical implants are just some of <strong>the increasing number of composites manufactured by Michelin which is branching out beyond its emblematic core product - tires.&nbsp;</strong></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1eu0fx000bu356t0jjzp782"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1eu0fx000bt356thbjq4ncp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"The tire, the ultimate composite"],"cursor":[0,false],"_id":[0,"cm1ahp0ue154b13k26i4vcbyl"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1g4xi7d080e13jx27z9cg97"]]],"imagePreviewFields":[0,{"cm1g4xi7d080e13jx27z9cg97":[0,{"top":[0,112],"left":[0,0],"width":[0,1920],"height":[0,846],"x":[0,50],"y":[0,51]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/VoRjIHEH_zI"],"title":[0,"Pioneering Life-Changing Composites"],"thumbnail":[0,"https://i.ytimg.com/vi/VoRjIHEH_zI/hqdefault.jpg"]}],"title":[0,"A pioneer in materials science for more than 130 years, Michelin aims to build a world-leading manufacturer of the composites that transform our daily lives..."],"_id":[0,"cm1ahp0uh154c13k25yqp8rn8"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1ahp0ga003i356x62g956e0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Building a world-leading manufacturer of composites"],"textarea":[0,{"content":[0,"<p>Michelin’s goal is to become the global leader in composites, serving fast growing markets in highly demanding fields such as mobility, construction, aeronautics, low-carbon power and healthcare. The Group is expanding into these markets by developing its existing activities combined with external growth.&nbsp;</p><p>&nbsp;</p><p><strong>Non-toxic adhesive resins, fibers for construction applications that are four times lighter than steel, revolutionary inflatable solutions</strong>... Michelin can count on its distinctive knowledge in materials science - bolstered by subsidiaries such as <a href=https://www.michelin.com/"https://www.resicare.com//" target=\"_blank\"><strong>ResiCare</strong></a><strong>, </strong><a href=https://www.michelin.com/"https://www.araneacomposite.com//" target=\"_blank\"><strong>AraNea</strong> </a>and <a href=https://www.michelin.com/"https://inflatable.michelin.com/en//" target=\"_blank\"><strong>Michelin Inflatable Solutions</strong></a> - to pave the way for disruptive innovations, in particular by leveraging its expertise in polymer composite solutions for high-potential applications beyond mobility.<span class=\"ds__note\"> </span>Thanks to<strong> </strong><a href=https://www.michelin.com/"https://www.solesis.com//" target=\"_blank\"><strong>Solesis</strong></a>, in which Michelin holds a stake with the investment firm Altaris, Michelin is now a player in the field of<strong> </strong>biocompatible materials for <strong>implants, regenerative medicine, and cell and gene therapy</strong>. The late-2022 acquisition of Polyzen has strengthened Solesis’ portfolio with a line of polymer films and coatings for medical applications.&nbsp;</p><p>In parallel, the Group is pursuing a strategy of merging and acquiring designed to leverage common and/or complementary knowhow. When Michelin acquired <strong>Fenner</strong>, the global leader in reinforced polymer technology in 2017, it was able to gain a foothold in new markets such as transportation, energy, agriculture, healthcare and manufacturing with<strong> conveyors </strong>(<a href=https://www.michelin.com/"https://fennerdunlopamericas.com//" target=\"_blank\">conveyors North</a> - <a href=https://www.michelin.com/"https://www.fenner.com.au//" target=\"_blank\">conveyors South</a>)<strong>, </strong><a href=https://www.michelin.com/"https://www.fenner.com//" target=\"_blank\"><strong>belting</strong></a><strong> and </strong><a href=https://www.michelin.com/"https://www.cdiproducts.com//" target=\"_blank\"><strong>seals</strong></a>.&nbsp;&nbsp;&nbsp;&nbsp;</p><p>In 2023, Michelin acquired <a href=https://www.michelin.com/"https://flexcompositegroup.com//" target=\"_blank\"><strong>Flex Composite Group</strong></a><strong> (FCG), </strong>the European leader in high-tech fabrics which owns the Angeloni, Orca by Pennel &amp; Flipo and Faitplast brands, thereby broadening its range of polymer composite solutions and gaining access to new cutting-edge markets such as marine, automotive (supercars, electric vehicles), sport and construction.&nbsp;&nbsp;</p><p>&nbsp;</p><h2><strong>A world-leading manufacturer of composites for an “all sustainable” world</strong>&nbsp;</h2><p>We have never faced so many new challenges in terms of technology, people and the environment. Tomorrow, Michelin intends for every object to be “all sustainable”, i.e. offer long-lasting performance, be socially responsible and be designed for minimum environmental impact across its entire lifecycle. This “<a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/" target=\"\">all sustainable” approach</a> underpins each and every one of Michelin’s actions and decisions.</p><p><strong>Composites offer infinite possibilities and are valuable technological drivers capable of reconciling operational excellence, energy efficiency and resource conservation.&nbsp;</strong></p><p>For example, composites are ideal in the aeronautics or automotive sectors where weight-saving is critical. Lighter than steel, they contribute to boosting energy efficiency and reducing CO<sub>2,</sub> emissions which are crucial to meet today’s environmental challenges. 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play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of composites primary default some of composites developed by michelin 1 1 1 1 1 1 1 1 1 1 1 1 primary default media magazine composites technology future decryption page 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marvels of technology that hold the key to the world of tomorrow because they are marvels of technology michelin is convinced that composites will continue to play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of 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Michelin’s leadership in connected tires: an explainer.</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1g8elcp1knw14maccjigl1c"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1g9ahk81ky614ma9acvbgly"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1g8kj4a005i356urz04gn9v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>There are estimated to be roughly 30 billion connected devices worldwide. CCTV cameras connected watches etc. - numerous fields of application for connected devices already exist and tires are no exception. Tires are, in fact, at the forefront of connected technology.</span></p><p><span>Connected tires are a fantastic technological driver for Michelin making it possible to exploit the tire’s full potential throughout its lifetime, making driving safer, enhancing the user experience, saving money and reducing the environmental impact while reconciling the economic, human and environmental impacts of mobility and assuming, of course, that there is a reliable source of data which can be correctly interpreted.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8mfw5005t356u7pzwjza6"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cm1g8puiq0081356uqneksx32"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Michel Vincentelli"],"jobTitle":[0,"Senior Vice President, Connected Solutions Business Line"],"textarea":[0,{"content":[0,"<p>« <span><em>A smart tire needs to be more than just connected.&nbsp; The quality of the collected data and the algorithms used play</em></span><a class=\"msocomanchor\" href=https://www.michelin.com/"#_msocom_2\"><span> </span></a><span><em>a crucial role. The tire is the only part of the vehicle in contact with the road so, when it is connected to a reliable, robust ecosystem, it can provide unique and essential data which is vital for safety, operating efficiency and a lower environmental footprint.</em></span></p><p><span><em>Connected tires will help Michelin achieve its all-sustainable goals more quickly and pave the way for new advances in mobility</em></span> »</p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"cm1ro32rc2a3a14ma4vus0maj"]]],"imageFields":[0,{"cm1ro32rc2a3a14ma4vus0maj":[0,{"top":[0,0],"left":[0,0],"width":[0,1400],"height":[0,2100],"x":[0,51],"y":[0,5]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g8qd1a008f356ubdnb9jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"How to make tires smarter ?"],"cursor":[0,false],"_id":[0,"c3x0cenj3lilw7i50xa2ku1s"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"xp2j0j0ukeqrcghx7t8yrzqt"]]],"imagePreviewFields":[0,{"xp2j0j0ukeqrcghx7t8yrzqt":[0,{"top":[0,264],"left":[0,0],"width":[0,2000],"height":[0,820],"x":[0,50],"y":[0,37]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/_PFSNNUNc-0"],"title":[0,"Drive smarter: Michelin's connected tires explained"],"thumbnail":[0,"https://i.ytimg.com/vi/_PFSNNUNc-0/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"czjlxm3e5wmjzcr7b7mtz21v"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"h4tzw6tx8wf3es3rxkuasks0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>How do connected tires work?</strong></span></h2><p><span>The smart tire leverages all the power of algorithms enabling pertinent data processing and analysis. So, how do you get a tire to talk? In order to communicate, tires need to be equipped with <strong>Tire Mounted Sensors (TMS)</strong>, these sensors are designed to collect tire data - inflation pressure and temperature - in real time. It is then converted into actionable information by means of algorithms then sent to the vehicle using Bluetooth® Low Energy (BLE) technology.</span></p><p><span>Michelin connected tires also boast an integrated Radio Frequency IDentification or <strong>RFID chip</strong>. This tamperproof electronic chip works as a tire identity card that contains a unique identifier which memorizes all the tire’s information - from cradle to grave - including the place of manufacture and materials. This data is particularly important for recycling end-of-life tires and reusing high-quality second-generation materials.</span></p><p><span>These two connectivity solutions provide information via an interface, helping users optimize the potential of their tires and/or activities.</span></p><p><span><strong>Another approach utilizes algorithms based on vehicle data.</strong> The algorithm is capable, for example, of evaluating tire wear or grip, or identifying a slow leak. This gives OEMs a panel of advanced functions encouraging them to adopt connected tires, which in turn fosters more sustainable mobility.</span></p><p><span>These two approaches are complementary and can be tailored to the needs of each customer.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahke1ky914ma7jja4oew"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8pfce007g356ufoqs022m"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Michelin is a stakeholder in the CIRPASS 2 project funded by the European Union to generalize information sharing and the use of the Tyre Digital Product Passport (DPP) to encourage recycling and contribute to the circular economy.</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g8vey2009z356ukgpglh0a"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Michelin, a key player in connected tires</strong></span></h2><p><span>Michelin can boast over a hundred years’ experience in tire physics and vehicle dynamics underpinned by an unparalleled culture of customer service. Over time, <strong>Michelin has acquired an in depth understanding of tire usage and vehicle behavior, ensuring thorough and pertinent interpretation of the collected data.</strong></span></p><p><span>This is enhanced by <strong>extensive expertise in cutting-edge algorithm design </strong>guaranteeing precise analysis of data to serve its customers. It is thanks to these </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/michelin-s-technological-leadership-is-built-on-solid-know-how/">distinctive know-hows</strong></span></a><span> that the Group has made a name for itself in connected mobility.</span></p><p><span>Moreover, <strong>Michelin also relies on </strong></span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/explore-motorsport/">motorsports as a real-world laboratory</strong></span></a><span><strong> to accelerate research, testing and industrial development of connected tires</strong>. For example, Michelin was able to capture a vast amount of data from the tire sensors in the vehicles used for the ABB FIA Formula E World Championships between 2019 and 2022.&nbsp; With more than 200,000 connected tires fitted to mass-produced vehicles as well as mining equipment and aircraft, Michelin’s expertise in connected technology has already proved its value in multiple applications.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkf1kya14ma6ome0lwk"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8wjam00b0356uob4zk8gt"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cm1g9ka8s006r356xyrsqyo3v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"200 000"],"title":[0,"Michelin fits connected tires to mass-produced vehicles - there are now more than 200,000 connected tires on the road."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"o75vzy78f79ppbpostcps75z"]]],"imageFields":[0,{"o75vzy78f79ppbpostcps75z":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cm1g9kx4u0071356xwgrfht5s"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"15"],"title":[0,"Michelin has over 15 years’ experience in connected tire technology"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g9lcul007b356xb25kqzph"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"contents":[1,[[0,{"_id":[0,"cm1g9009l00ih356uasnqrnou"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.text-block-list.contents"],"portraitView":[0,true],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>The first vehicles to benefit from Michelin connected technology were used in mining since 2007. Today’s mining vehicles are fitted with the fourth-generation <strong>Michelin Earthmover Management System, </strong>a powerful tire monitoring tool which is designed to cut maintenance costs, reduce vehicle downtime and boost operational security<strong>.</strong> Since 2021, Michelin has been fitting connected tires to Premium electric vehicles, alongside homologation projects that are ongoing with OEMs. The Group recently launched </span><a href=https://www.michelin.com/"https://www.michelin.com/en/publications/group/azul-selects-the-pressense-connected-tire-from-safran-and-michelin-to-equip-its-airbus-a320s-and-a321s-and-embraer-195-e12s-and-195-e2s/">the first connected aircraft tire in partnership with Safran</strong></span></a><span>; it is designed to simplify maintenance for the airlines. Connected truck tires are next in line!</span></p>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"cm1g9ahkl1kyb14ma8q8d7xmj"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g90rib00it356urvv1mzoi"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Connected tires: the next turning point in mobility?</strong></span></h2><p><span>Michelin patented its Radial technology in 1946. It went on to revolutionize the tire business, becoming the norm on all types of vehicles. Connected tires may well be the next revolution in mobility. <strong>Imagine a tire which is smart enough to tell you when it really needs to be changed, which helps optimize vehicle handling in real time and which also saves you petrol or battery life and is even traceable for simpler end-of-life recycling.</strong></span></p><p><span>The data collected from Michelin connected tires and algorithms opens up huge potential for new features, bringing added value for everyone - businesses and individual motorists alike. <strong>A safer drive, more efficient and productive fleets, greater environmental protection.</strong>.. For Michelin, connected tires with what they bring as benefits are a valuable solution to deal with new mobility challenges.</span></p><p></p><p></p><h2><span><strong>Connected tires, the center of Michelin’s “All-sustainable” approach</strong></span></h2><p><span>Michelin is convinced that the connected tire will help it achieve its goals faster, reconciling economic, human and environmental priorities by enhancing the efficiency, safety and sustainability of transport.</span></p><p><a href=https://www.michelin.com/"https://www.michelin.com/en/groupe/activites/services/connected-fleet/">Michelin Connected Fleet </strong></span></a><span>solutions already allow fleets to rationalize fuel consumption and cut downtime, but the Group intends to go further by leveraging data from connected tires and the algorithms used. By launching new functionalities on the market based on the state of wear of tires and their conditions of use (temperature, pressure, load, environment etc.), Michelin intends to continually create value for its customers by offering services such as predictive tire maintenance. Another argument in favor of connected tires: safety! The data from connected tires is used to ensure the right vehicle settings, guaranteeing a safer driving experience. Lastly, they make a significant contribution, environmentally speaking, by </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/planet/climate-action/">combating climate change</strong></span></a><span> and </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/entreprise/planet/natural-resources-preservation/">conserving natural resources</strong></span></a><span>.</span></p><p><span>Correct tire pressure combined with intelligent journey management translates into lower fuel consumption and fewer CO<sub>2</sub> emissions. It also provides an opportunity to reduce material consumption by optimizing tire wear and improving end-of-life tire recycling, thereby regenerating as much material as possible. Michelin is ever more invested in its quest for innovative solutions with a positive environmental impact so it is hardly surprising that it is striving to speed up connected tire development.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkn1kye14ma1ckohdlv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g98tq600ka356uelin3wqn"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"PREDICTIVE TIRE MAINTENANCE"],"cursor":[0,true],"_id":[0,"cm1g9ahkb1ky714ma98gbg1ar"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clp82khhb0hyr0tlf4xjx1bqp"]]],"imagePreviewFields":[0,{"clp82khhb0hyr0tlf4xjx1bqp":[0,{"top":[0,671],"left":[0,625],"width":[0,2000],"height":[0,900],"x":[0,44],"y":[0,38]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/W7e4Sl_aewM"],"title":[0,"Rouler plus longtemps grâce à la Maintenance Predictive des pneus"],"thumbnail":[0,"https://i.ytimg.com/vi/W7e4Sl_aewM/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"cm1g9ahke1ky814maabnigov2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1g8sj0v008y356u5bz1es5o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><span><strong>There is no doubt that connected tires will have a major impact on the transportation of people and goods. It is why Michelin is continuing to develop more and more connected services and is keen to make them easily available to all its customers. </strong></span></p><p><span><strong>Michelin already features among the leaders in connected tires thanks to its data-driven mindset and carefully honed algorithms, and will continue to explore all the possibilities data has to offer. When this expertise is combined with Michelin’s proven passion for innovation, curiosity and commitment to the planet, just imagine what the connected tires of the future might look like!</strong></span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ptft1jrk13k23fkq983n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g9pt1w00bz356xmczhd18s"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,true],"heading":[0,"READ 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Operators can use the real-time monitoring feature in their mobile app to adjust their processes.<strong> Data from all the Group’s factories can be collected in just 2 to 3 hours.</strong> Managers and energy experts on each site can access a range of comparative analyses on the factory, activity, workshop, or business unit levels, depending on their needs. They can then work together to identify potential avenues for improvement and take corrective actions based on reliable data verified and validated by AI algorithms. <strong>More than 10,000 meters have already been installed in more than 20 factories</strong>, with a goal of equipping all Group factories in 2026.</span></div>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"prgk6cepccse1gfycg3r6imm"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"kdq9x5tw6dmybe6o6ctg7cvm"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"k2f3o19g4qk9cvgtqkqfdcil"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"t4yojg57p96dsrybhjh85skr"]]],"mediaPropertiesFields":[0,{"t4yojg57p96dsrybhjh85skr":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"From best practice to standard..."],"content":[0,{"content":[0,"<p><span style=\"color: black\">Product Energy has already proven its worth, particularly in mix production workshops. The data collected has revealed energy consumption variations of up to 16% on equivalent machines. Reducing cylinder speeds by 10% can generate 10% energy savings without impacting production speed or quality. 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for good grip particularly on electric vehicles which often have instant torque predictive maintenance enables real time monitoring of tire status which helps maintain the right pressure and improve grip on the road well maintained tires also have lower rolling resistance which helps increase electric vehicles range predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments focus our disruptive products nos offres détaillées youtube video lo9nucsvey4 michelin smartwear michelin started work on developing the smartwear algorithm over a decade ago michelin smartwear is a proven solution for tire wear monitoring and end of life prediction michelin smartwear uses real time data from the vehicle s sensors so it doesn t require any dedicated tire mounted sensors its objective is to predict when the tire will reach the end of its life even with irregular wear it works like a physical gage whenever the vehicle is in motion the algorithm 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Michelin's rigorous interpretation of that data and its expertise in creating cutting-edge algorithms enable it to offer precise and relevant analyses for its customers’ benefit. As input for those algorithms, Michelin prioritizes data that is already available in the vehicle. When necessary, the Group also offers tire-mounted sensors that provide access to advanced features and precise tire identification.\nThanks to our knowledge of tires, our precise, reliable, and easy-to-deploy solutions can be used with any brand.\nEven more important is having the flexibility to integrate the software into different vehicle architectures and offer a turnkey solution for car manufacturers. \nThe challenge for our engineering teams is developing solutions that aren’t just precise but that can also accommodate all types and brands of tires and all the use cases on the market, with or without tire-mounted or in-vehicle sensors and without using any personal data. To develop our solutions, we rely not only on the expertise of over 50 dedicated engineers but also on trusted partners. \nWear, pressure, load, rolling resistance, grip\nTwo predictive maintenance solutions are central to Michelin’s offer: tire wear monitoring and end-of-life prediction and pressure monitoring with slow leak detection and critical threshold estimation.\nMichelin is progressively expanding its connected solutions to additional areas, beyond wear and pressure. Its solutions have covered vehicle load measurement since 2025 and will be adding tire rolling resistance and grip estimation to detect hydroplaning risks in the future. \nMichelin, a preferred partner for electric vehicles\nBattery weight, high torque, regenerative braking, range, low noise level — the need to factor in all these specific electric vehicle characteristics means that consumers and automotive manufacturers are increasingly focusing on tires. While the longevity and energy efficiency of MICHELIN tires are key to dealing with the impact of increased vehicle weights, MICHELIN's predictive maintenance solutions are also valuable assets for electric vehicle performance. Optimal tire pressure is essential for good grip, particularly on electric vehicles, which often have instant torque. Predictive maintenance enables real-time monitoring of tire status, which helps maintain the right pressure and improve grip on the road. Well-maintained tires also have lower rolling resistance, which helps increase electric vehicles’ range. Predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments. \nMICHELIN SmartWear\nMichelin started work on developing the SmartWear algorithm over a decade ago. MICHELIN SmartWear is a proven solution for tire wear monitoring and end-of-life prediction. MICHELIN SmartWear uses real-time data from the vehicle’s sensors, so it doesn't require any dedicated tire-mounted sensors. Its objective is to predict when the tire will reach the end of its life, even with irregular wear. It works like a physical gage: whenever the vehicle is in motion, the algorithm calculates an estimate of the tires’ tread depth based on real-time signals from the vehicle. That means you have continuous monitoring of your tires’ wear level. MICHELIN SmartWear is designed for easy integration into a manufacturer environment. It can be partly vehicle-based and partly cloud-based or entirely vehicle-based, in compliance with automotive standards.  For example, MICHELIN SmartWear is already integrated into the QNX® Cabin platform. \nMICHELIN SmartLeak  \nWhen it comes to punctures and pressure loss, our MICHELIN SmartLeak algorithm detects slow leaks early and can predict when they will become critical thanks to data from the TPMS. Is it a question of minutes (fast leak), hours, or days? We can then recommend locations to repair or reinflate the tire. That gives drivers greater peace of mind. Our solution offers significant advantages over the existing TPMS systems on the market, which only alert drivers once the tire pressure is abnormal. \nTire ID\nThanks to the MICHELIN sensor, the vehicle can always identify its tires. That connectivity offers car manufacturers a range of possibilities to improve the driving experience by leveraging our tires’ full performance potential. What if your car could make your ride more comfortable depending on the tires mounted on it, by automatically adjusting its suspension?  \n\n\n \nMichelin and Brembo to improve braking Brembo, the global leader in high-performance braking system design, development, and production, and Michelin have signed an agreement to revolutionize vehicle performance and offer drivers unrivaled levels of safety and comfort. This partnership combines the two companies’ areas of expertise: excellence in braking systems, vehicle modeling, and artificial intelligence for Brembo and tire modeling and algorithm development for Michelin. This innovation is based on a continuous real-time data exchange between Brembo's revolutionary SENSIFY® braking system and the grip data transmitted by Michelin's connected solutions. This unique tire data has enabled the engineers on the project to develop an exceptionally precise braking system. \nMichelin and QNX® Cabin for Plug and Play integration\nMichelin teamed up with BlackBerry to integrate MICHELIN SmartWear into vehicles. QNX® Cabin provides with a cutting-edge in-vehicle software platform connected to the cloud which helps automotive manufacturers and their partners deploy new applications in vehicles. QNX® Cabin makes that possible by providing secure, standardized access to vehicle data. Its benefits include shorter development times and optimized data processing thanks to in-vehicle processing and easier cloud access."],"imageIds":[1,[[0,"nc40mvjgze97mnsdpdway151"]]],"imageFields":[0,{"nc40mvjgze97mnsdpdway151":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/michelin-innovative-connected-solutions"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"],[0,"clpttv01z1vqk0tmv532b2849"],[0,"clnkgn9pd0uyf0tih4n0d5n96"],[0,"clfl3z9tc00040imx91ad4aaj"]]],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-innovative-connected-solutions"],"_children":[1,[]]}],[0,{"_id":[0,"vzyn9c7o022ofvpl4vzwqyc7:en:published"],"aposDocId":[0,"vzyn9c7o022ofvpl4vzwqyc7"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2025-03-11T09:15:01.708Z"],"slug":[0,"/media/magazine/player-circular-revolution"],"title":[0,"Michelin: an active player in the circular revolution"],"intro":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">How to integrate 40% renewable and recycled materials in its tires by 2030 and 100% by 2050 by promoting the emergence of new circular value chains? Explanations.</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"ks6oi9edfmksqv5f9jqz7w1t"],"items":[1,[[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"x8vsffuuav9qqbqlynpsdd0m"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Fabien Gaboriaud"],"jobTitle":[0,"Senior Vice President, Solutions for Circular Materials at Michelin"],"textarea":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">At Michelin, we explore and support emerging circular value chains. 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That will mean tackling immense human, technological, economic, environmental, and social challenges.</span></p><p></p><p><span style=\"color: rgb(0, 0, 0)\">Michelin does have a number of strengths that will help it do just that, including </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/innovation/">Michelin continues to use motorsports as an arena to test and accelerate innovative technologies</strong></a>. Beyond trophies, auto racing enables the Group to enhance its technological leadership for the benefit of the environment.</p><p>Did you know that the rear tires for MotoE (the electric motorcycle world championship), which can handle speeds of over 250 kph, also incorporate more than 50% renewable and recycled raw materials sourced from orange peel, pine resin, and used tires? 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The prospect of a hydrogen car actually competing at Le Mans by 2026 is by no means a pipe dream!</span></em></p>"]}],"imageIds":[1,[[0,"clmyo2t8q3eeu0tlseclrd9ij"]]],"imageFields":[0,{"clmyo2t8q3eeu0tlseclrd9ij":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"imageIds":[1,[[0,"clmynzws83ert0tn65ms9e7ff"]]],"imageFields":[0,{"clmynzws83ert0tn65ms9e7ff":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clmyr7t9f015f3b6db1zzyc9r"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.focus"],"heading":[0,"MotoE™"],"sections":[1,[[0,{"_id":[0,"clmyr8wcx01823b6dgqxq8u00"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>In 2019, Michelin was named partner of the FIM MotoE</span></em><span>™</span><em><span> World Cup, the first world-class racing series for electric motorbikes.</span></em></p><p></p><p></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}],[0,{"_id":[0,"clmyr8yjv01893b6df4xio7gl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>Michelin provides MotoE</span></em><span>™</span><em><span> competitors with specific, durable yet increasingly high-performance tires. 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Not only do they boast an outstanding results record together, but they also share the same clear, zero-emissions vision for the sport's sustainable future.</span></em></p><p></p><p></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}],[0,{"_id":[0,"clmyro9vw01vw3b6dbagb110w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>When Porsche first spoke of its Mission R project and Porsche GT4 ePerformance concept, Michelin immediately rose to the challenge of providing the 1,000-plus horsepower, all-electric Cayman 718 GT4 with bespoke '53' tires (53% renewable and recycled raw materials).</span></em></p><p></p>"]}],"imageIds":[1,[[0,"clt2x5cvl0drb14otaeor38kk"]]],"imageFields":[0,{"clt2x5cvl0drb14otaeor38kk":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clmyroliq01y93b6d61nr46lr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><em><span>The Porsche GT4 ePerformance was unveiled at the 2022 Goodwood Festival of Speed in the south of England. It subsequently embarked on a world tour of demonstration runs, including an appearance at the snowy Race of Champions in the Arctic Circle, for which Michelin provided it with a studded version of its '53' tire.</span></em></p>"]}],"imageIds":[1,[[0,"clt2wxws40dsy13quej5y1iyu"]]],"imageFields":[0,{"clt2wxws40dsy13quej5y1iyu":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"imageIds":[1,[[0,"clt2wxws40dsy13quej5y1iyu"]]],"imageFields":[0,{"clt2wxws40dsy13quej5y1iyu":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clmyo41pf05s53b6dazadcfc4"],"metaType":[0,"widget"],"type":[0,"explore-focus"],"aposPlaceholder":[0,false]}],[0,{"text":[0,{"_id":[0,"clmywsnbr04tf3b6dvnozx6fk"],"items":[1,[[0,{"_id":[0,"clmywsoco04tk3b6dylbkbjhh"],"metaType":[0,"widget"],"type":[0,"@apostrophecms/rich-text"],"aposPlaceholder":[0,false],"content":[0,"<p>Acutely aware that sustainability<strong> requires a combination of longevity and performance</strong>, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the<strong> MotoE™ </strong>and <strong>FIA World Endurance Championships</strong>, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. 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In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO<sub>2</sub> emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.</p><p><em>*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and </em>CO<sub>2</sub><em> Emissions Linked to the Early Replacement of Automobile Tires.</em></p><p>Michelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO<sub>2</sub> emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. 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explore 1 we race for change video racing against the clock for the environment 6u0y9t2d qa 16x9 rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay trkh0sc3qm0 16x9 image motorsport a laboratory of extremes image bk0i8vjzeju 16x9 from track to street replay change we race for change we race for change 6u0y9t2d qa 16x9 matthieu bonardel director michelin motorsport fia formula e missionh24 motoe porsche gt4 eperformance we race for change last performance made to last des performances faites pour durer image ipekl c7izy 16x9 des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés jean michel bellard tire designer michelin motorsport image xpd1jmajckg 16x9 image michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation matthieu le gars hypercar tire designer michelin jérémie riquier performance analyst michelin motorsport canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced 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motorsport in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility media magazine explore motorsport motorsport explore motorsport michelin explore 1 we race for change video in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility today more than ever it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation while the sport itself is undergoing profound changes racing against the clock for the environment 6u0y9t2d qa 16x9 in the course of its century plus history michelin has collected an enviable collection of silverware with more than 1 200 victories in major events across a wide spectrum of disciplines and conditions circuit racing rallying deserts snow and ice etc having demonstrated the quality of its tires in world class motorsport the company is today focusing the clout of its research resources on innovating in favor of the environment rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay michelin can look back at a proud record of more than 100 formula 1 grand prix victories plus five times that number in topflight motorcycle racing 500cc motogptm more than 300 more in world class rallying and hundreds in endurance racing including every le mans 24 hours win since 1998 while forging this unrivaled record michelin has been active in many of motorsport history s most memorable moments thanks to its instinct for innovation unique expertise quest for excellence passion and game changing ideas trkh0sc3qm0 16x9 image 1906 michelin s first major motor racing success prior to the first ever grand prix automobile de france in 1906 near le mans michelin patented a removable rim that was the envy of its day it meant tires could be changed in four minutes or less compared with a good quarter of an hour in the case of a conventional assembly after two days of intense grueling action the grand prix was won by hungary s ferenc szisz in a renault ak on michelin tires and removable rims motorsport a laboratory of extremes image history s first le mans 24 hours won by michelin organized in may 1923 the inaugural le mans 24 hours originally known as the grand prix d endurance coupe rudge whitworth saw andré lagache rené léonard and raoul bachmann christian dauvergne claim an assertive one two finish in their michelin le confort equipped chenard et walckers after more than 2 000 kilometers of non stop racing from the outset the uncompromising french race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions in 1967 michelin introduced radial sicks tires to le mans fitted to an alpine a210 prototype these pattern less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high performance materials they featured bk0i8vjzeju 16x9 from track to street michelin radial slicks played a part in winning the inaugural world rally championship title in 1973 the following season the technology was also seen in grand prix motorcycle racing in 1978 it won formula 1 s brazilian grand prix with ferrari in addition to coming first at the le mans 24 hours with renault alpine a year later ferrari and michelin x technology secured the formula 1 world crown motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck motorcycle agricultural vehicle civil engineering vehicle and aviation industries etc michelin s emphasis on innovation harvested further success and titles in formula 1 with ferrari renault bmw mclaren at the same time the french tire manufacturer dominated its rivals in grand prix motorcycle racing in association with suzuki honda and yamaha it triumphed in world class rallying too with lancia toyota and audi which established four wheel drive as the norm michelin was equally successful in endurance racing alongside the likes of mercedes and peugeot and took every vehicle category win on the paris dakar rally many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires replay change we race for change we race for change we do not race for glory but for change» michelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today it ranges from experimenting with renewable and recycled raw materials to implementing new increasingly environmentally respectful processes while working closely with vehicle manufacturers as they tackle the ecological transition in addition to its pursuit of victory michelin sees motorsport as a real ally in the race against time to protect the environment 6u0y9t2d qa 16x9 motorsport enables us to acquire the sort of specific knowledge that only competition can bring working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable increasingly decarbonized mobility matthieu bonardel director michelin motorsport over the past decade michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all sustainable plan fia formula e missionh24 motoe porsche gt4 eperformance acutely aware that sustainability requires a combination of longevity and performance michelin is involved in various forms of topflight motorsport on two and four wheels where technological excellence is making a real contribution to the sustainable mobility cause the list of series includes the motoe and fia world endurance championships where the resilience and durability of michelin s tires are put to an extreme test fitted to demanding sophisticated bikes and cars in the hands of exacting riders and drivers the knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand s everyday tires we race for change last performance made to last des performances faites pour durer lasting performance in environmental terms the chief quality of any product is arguably its ability to last in europe alone michelin estimates that 128 million tires and 6 6 million tonnes of co2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar minimum groove depth 1 6mm conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of michelin s dna source in house calculations carried out at the ladoux technology center near clermont ferrand france published in a technical paper dated september 27 2016 entitled raw materials fuel consumption and co2 emissions linked to the early replacement of automobile tires michelin has always believed that designing longer lasting tires results in fewer tires having to be produced this in turn equates to substantial raw material energy and associated co2 emissions savings in the worlds of racing and road tires alike conceiving products that deliver high performance across their lifespan means having to replace them less frequently michelin is consequently committed to developing tires for cars bicycles motorbikes trucks airplanes etc that perform safely throughout their working life image since the early days of its involvement in racing michelin has carved out a solid reputation on long challenging long events like the paris brest paris bicycle race gordon bennett cup le mans 24 hours and paris dakar rally now known simply as the dakar in the past 10 years michelin equipped le mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires at average speeds of some 240kph that s equivalent to the distance of more than two formula 1 grands prix ipekl c7izy 16x9 fewer racing tires michelin has long backed reducing the number of tires employed in motorsport in the noughties it campaigned to cap the quantities competitors could use at rounds of the world rally championship in formula e successive generations of its bespoke tire for the all electric racing series allowed tire allocations per race to be cut by 25 percent meanwhile the introduction of maximum tire allowances for rounds of the fia wec and imsa endurance racing championships has forced teams to run multi stint strategies des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés making tires completely sustainable by 2050 is clearly one of the most ambitious challenges michelin has set itself since its invention of radial technology michelin motorsport s engineers chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm s racing tires this multi faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before we notably discovered that it was possible to extract silica from rice husk by means of a specific process silica increases the resilience of tire treads while reducing their rolling resistance since 2023 rice husk is an ingredient we use to make the tires raced by today s sophisticated hypercar prototypes at le mans jean michel bellard tire designer michelin motorsport image did you know that michelin s rear motoetm tire incorporates more than 50 percent renewable and recycled raw materials including orange peel pine resin and scrap tires it is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph the proportion of renewable recycled raw materials that go into the 2023 michelin pilot sport slicks raced by endurance racing s hypercar prototypes is as high as 30 percent and 45 percent in the case of rain tires meanwhile greengt s missionh24 fuel cell hydrogen endurance racing prototype completed a parade lap of the 13 6 kilometer le mans circuit ahead of the 2022 le mans 24 mans on michelin tires that contained 53 percent renewable and recycled raw materials by 2023 the proportion had reached 63 percent xpd1jmajckg 16x9 image michelin motorsport is currently at an advanced stage with regard to research into mass production applications and achieved significant time savings during the development of the first road approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively these figures were notably made possible thanks to the materials and supplier reference classification work carried out by michelin motorsport the technologies involved will benefit all michelin tires by 2025 michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation when starting from a clean sheet of paper you begin by studying the technical regulations and brief this initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to we then analyze these findings and simulate the forces exerted using mathematical modeling this enables us to modify the construction and materials employed before evaluating different configurations in virtual form the actual conception phase for a new racing tire takes around a month on the computer matthieu le gars hypercar tire designer michelin after the conception phase we analyze the forces involved along with the tire s movements and characteristics the data provided by the design team is applied to a modelized tire known as tame tire then tested and evaluated on a simulator this is driven by one of the car s future drivers at a variety of simulated racetracks depending on what we want to test the construction or the compound for example we have an optimal correlation between the track and the simulator which is what enables us to carry out such coherent development work virtually the approach saves not only time and money but also co2 emissions jérémie riquier performance analyst michelin motorsport from the virtual development phase to track testing the virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as record ahead of its first physical track run at the ladoux technology center near clermont ferrand france this extraordinary machine enables tires to be tested statically and dynamically as if they were lapping a real circuit record takes the form of a three meter diameter cylinder inside which a mechanical arm presses the tire against the asphalt lined wall it is capable of replicating different slip and camber angles at speeds of up to 350kph the variety of running conditions it can reproduce including wet weather makes it possible to ensure that tires are perfectly safe before their first track run tools such as these enable michelin to simulate tire behavior in extreme conditions making it possible to select only the most satisfactory specifications to actually produce and test going forward benefits of the process include fewer tires to produce fewer test sessions to organize and fewer co2 emissions although initially conceived for motorsport purposes record is today used widely in the development of road tires canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility"],"searchSummary":[0,"\nIn addition to scoring more than 1,200 major victories in association with many of racing and rallying's biggest players, Michelin Motorsport has a long tradition of contributing to enhanced mobility. Today, more than ever, it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation, while the sport itself is undergoing profound changes. \nIn the course of its century-plus history, Michelin has collected an enviable collection of silverware, with more than 1,200 victories in major events across a wide spectrum of disciplines and conditions (circuit racing, rallying, deserts, snow and ice, etc.). Having demonstrated the quality of its tires in world-class motorsport, the company is today focusing the clout of its research resources on innovating in favor of the environment.  \nMichelin can look back at a proud record of more than 100 Formula 1 grand prix victories, plus five times that number in topflight motorcycle racing (500cc / MotoGPTM), more than 300 more in world-class rallying and hundreds in endurance racing, including every Le Mans 24 Hours win since 1998. While forging this unrivaled record, Michelin has been active in many of motorsport history's most memorable moments thanks to its instinct for innovation, unique expertise, quest for excellence, passion and game-changing ideas. \n1906: Michelin's first major motor racing success!\nPrior to the first-ever Grand Prix Automobile de France in 1906, near Le Mans, Michelin patented a removable rim that was the envy of its day. It meant tires could be changed in four minutes or less, compared with a good quarter-of-an-hour in the case of a conventional assembly. After two days of intense, grueling action, the grand prix was won by Hungary's Ferenc Szisz in a Renault AK on Michelin tires... and removable rims.\n \nHistory's first Le Mans 24 Hours won by Michelin\nOrganized in May 1923, the inaugural Le Mans 24 Hours (originally known as the Grand Prix d’Endurance-Coupe Rudge Whitworth) saw André Lagache/René Léonard and Raoul Bachmann/Christian Dauvergne claim an assertive one-two finish in their Michelin Le Confort-equipped Chenard et Walckers after more than 2,000 kilometers of non-stop racing.\n \nFrom the outset, the uncompromising French race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions. In 1967, Michelin introduced radial sicks tires to Le Mans, fitted to an Alpine A210 prototype. These pattern-less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high-performance materials they featured. \nMichelin radial slicks played a part in winning the inaugural World Rally Championship title, in 1973. The following season, the technology was also seen in grand prix motorcycle racing. In 1978, it won Formula 1's Brazilian Grand Prix with Ferrari, in addition to coming first at the Le Mans 24 Hours with Renault-Alpine. A year later, Ferrari and Michelin X technology secured the Formula 1 world crown. Motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck, motorcycle, agricultural vehicle, civil-engineering vehicle and aviation industries, etc.\nMichelin's emphasis on innovation harvested further success and titles in Formula 1 with Ferrari, Renault, BMW, McLaren. At the same time, the French tire manufacturer dominated its rivals in grand prix motorcycle racing in association with Suzuki, Honda and Yamaha. It triumphed in world-class rallying, too, with Lancia, Toyota and Audi, which established four-wheel drive as the norm. Michelin was equally successful in endurance racing alongside the likes of Mercedes and Peugeot, and took every vehicle-category win on the Paris-Dakar Rally. Many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires. \n« We do not race for glory, but for change».\nMichelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today. It ranges from experimenting with renewable and recycled raw materials, to implementing new, increasingly environmentally-respectful processes, while working closely with vehicle manufacturers as they tackle the ecological transition… In addition to its pursuit of victory, Michelin sees motorsport as a real ally in the race against time to protect the environment. \nMotorsport enables us to acquire the sort of specific knowledge that only competition can bring, working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable, increasingly decarbonized mobility \nOver the past decade, Michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all-sustainable plan. \nAcutely aware that sustainability requires a combination of longevity and performance, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the MotoE™ and FIA World Endurance Championships, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. The knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand's everyday tires. \nLasting performance! In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.\n*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and CO2 Emissions Linked to the Early Replacement of Automobile Tires.\nMichelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO2 emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. Michelin is consequently committed to developing tires for cars, bicycles, motorbikes, trucks, airplanes, etc. that perform safely throughout their working life. \n \nSince the early days of its involvement in racing, Michelin has carved out a solid reputation on long, challenging long events like the Paris-Brest-Paris bicycle race, Gordon Bennett Cup, Le Mans 24 Hours and Paris-Dakar Rally (now known simply as the Dakar). In the past 10 years, Michelin-equipped Le Mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires, at average speeds of some 240kph. That's equivalent to the distance of more than two Formula 1 grands prix! \nFewer racing tires! Michelin has long backed reducing the number of tires employed in motorsport. In the Noughties, it campaigned to cap the quantities competitors could use at rounds of the World Rally Championship. In Formula E, successive generations of its bespoke tire for the all-electric racing series allowed tire allocations per race to be cut by 25 percent. Meanwhile, the introduction of maximum tire allowances for rounds of the FIA WEC and IMSA endurance-racing championships has forced teams to run multi-stint strategies... \nMaking tires completely sustainable by 2050 is clearly one of the most ambitious challenges Michelin has set itself since its invention of radial technology. Michelin Motorsport's engineers, chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm's racing tires. This multi-faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before. \nWe notably discovered that it was possible to extract silica from rice husk by means of a specific process. Silica increases the resilience of tire treads while reducing their rolling resistance. Since 2023, rice husk is an ingredient we use to make the tires raced by today's sophisticated Hypercar prototypes at Le Mans \nDid you know that Michelin's rear MotoETM tire incorporates more than 50 percent renewable and recycled raw materials, including orange peel, pine resin and scrap tires? It is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph! The proportion of renewable/recycled raw materials that go into the 2023 MICHELIN Pilot Sport slicks raced by endurance racing's Hypercar prototypes is as high as 30 percent, and 45 percent in the case of rain tires. Meanwhile, GreenGT's MissionH24 fuel-cell hydrogen endurance-racing prototype completed a parade lap of the 13.6-kilometer Le Mans circuit ahead of the 2022 Le Mans 24 Mans on Michelin tires that contained 53 percent renewable and recycled raw materials. By 2023, the proportion had reached 63 percent! \nMichelin Motorsport is currently at an advanced stage with regard to research into mass-production applications and achieved significant time-savings during the development of the first road-approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively. These figures were notably made possible thanks to the materials and supplier-reference classification work carried out by Michelin Motorsport. The technologies involved will benefit all Michelin tires by 2025. \nWhen starting from a clean sheet of paper, you begin by studying the technical regulations and brief. This initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to. We then analyze these findings and simulate the forces exerted using mathematical modeling. This enables us to modify the construction and materials employed before evaluating different configurations in virtual form. The actual conception phase for a new racing tire takes around a month on the computer \nAfter the conception phase, we analyze the forces involved, along with the tire's movements and characteristics. The data provided by the design team is applied to a modelized tire known as Tame Tire, then tested and evaluated on a simulator. This is 'driven' by one of the car's future drivers at a variety of simulated racetracks, depending on what we want to test - the construction or the compound, for example. We have an optimal correlation between the track and the simulator, which is what enables us to carry out such coherent development work virtually. The approach saves not only time and money, but also CO2 emissions. \nFrom the virtual development phase to track-testing\nThe virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as Record ahead of its first physical track run at the Ladoux Technology Center near Clermont-Ferrand, France. This extraordinary machine enables tires to be tested statically and dynamically, as if they were lapping a real circuit. \nRecord takes the form of a three-meter-diameter cylinder inside which a mechanical arm presses the tire against the asphalt-lined wall. 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michelin guide explore with passion with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans media magazine explore guide michelin guide rouge the michelin guide explore with passion michelin explore 2 the michelin guide explore with passion video with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans committed to offering high quality hotel and restaurant recommendations it provides exceptional experiences worldwide a reference for travelers since 1900 xwfgpnx1pq8 16x9 established by the michelin brothers in 1900 the michelin guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road in order to offer higher quality restaurant and hotel recommendations in 1933 the famous inspector profession was created anonymity independence expertise and curiosity are an integral part of the inspectors dna renowned for its methodology the michelin guide has expanded worldwide with more than 40 destinations always seeking the exceptional hotels are selected to guarantee unforgettable experiences the michelin key now distinguishes establishments in which the michelin guide selection teams stay anonymously the michelin guide spotlights eateries which place an onus on local gastronomy awarded with a bib gourmand one two or three michelin stars or a michelin green star we wish to recognize the work of talented professionals who are as committed as they are enthusiastic and who often remain hidden from view 3ruobigbjr0 16x9 inspectors inspectors their independence and anonymity are often the subject of speculation the michelin guide inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide boasting unstoppable curiosity and unique expertise they travel the world searching for the extraordinary above all else they are passionate individuals capable of grasping the immense diversity of the global culinary landscapes flavor explorers they assess restaurants according to 5 universal criteria the quality of ingredients the mastery of culinary techniques the harmony of flavors the chef s personality conveyed in dishes and consistency across different visits they dress as regular customers use an alias to book a table and order and pay their own bill in order to ensure an objective experience an inspector is above all a professional with over a decade s worth of experience and expert knowledge about global gastronomy world cuisine has no secrets for their well honed palate xi1bhknxb 4 16x9 in a nutshell inspectors are extremely curious inveterate gourmets and gastronomy lovers they are individuals who are driven by the same passion who work to keep the guide s annual selections up to date with their unique methodology they ensure that an accolade has the same value in tokyo san francisco and paris a word from our inspectors we try to understand the lifestyle of inhabitants in order to grasp their tastes and culinary traditions this enables us to make good recommendations a good dish should leave a lasting impression when the chef adds a touch of uniqueness the dish is enhanced it is this kind of personal distinction that can turn a very good dish into a memorable one when dishes are presented they should resound with diners while leaving room for their imagination hotels restaurants live the extraordinary since its creation the michelin guide has envisaged restaurants as destinations in their own right special places where people go to share unforgettable experiences we have decided to extend this specialized and passionate approach to hospitality in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide japanese ryokans parisian palaces and peruvian haciendas the promise of something unique and exceptional is part of the michelin guide s dna and extends to its hotel offering this independent selection is the result of up to date know how and consciously adopted bias which places an onus on uniqueness and the character of hotels as well as the level of comfort and service they offer aaa youtube video ftopxw zxc8 michelin s expertise is expanding to offer travelers a comprehensive experience the michelin key is becoming one of the guide s major accolades showcasing excellence in hospitality after 4 years of preparatory work more than 5 000 hotels can be booked via our digital tools in some 120 countries it is a chance for travel fans to share an unforgettable experience the selection sheds light on the boldest hotels based on five criteria the contribution to the local experience architectural excellence and interior design quality and regularity of service singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid the guide s experts are already searching for gems to offer you a memorable stay from restaurant expertise to curating extraordinary hotels 4ffm6iirwii 16x9 image our selections on our innovative platforms with the very best in terms of booking and support services planning a stay a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant available free of charge and worldwide on the michelin guide website and mobile app the hotel selection is continually updated by our experts durable the michelin guide a sustainable gastronomy player inspired by the michelin group s strong ambitions in terms of sustainability the michelin guide is committed to promoting the gastronomy players of tomorrow by keeping an eye on restaurant professionals and their sensitivity to current environmental challenges the michelin guide hopes to shine a light on this commitment image promoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the guide s most important tasks chefs worldwide are pooling their talent and are proposing new and more responsible ways of perceiving gastronomy they are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices in 2020 the michelin guide added the michelin green star to its list of distinctions the green star promotes committed restaurants who implement concrete steps to foster environmental awareness the guide is lending its expertise to identify these creative minds who care about sustainable cuisine the michelin green star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy in 2024 with almost 400 restaurants awarded a green star worldwide combining gastronomy and sustainable development has never been as delicious we must bring about an overhaul of our food system making it healthier and more sustainable massimo bottura chef osteria francescana modena 3 stars in the michelin guide italy 2024 communautes the michelin guide its communities the appealing michelin guide print version is now supplemented by a digital ecosystem to enable gourmets and travelers worldwide to keep abreast of all the guide s latest news and to discuss live with over 5 million passionate foodies interviews portraits videos the michelin guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets for professionals this is a wonderful opportunity to gain international visibility as well as a chance to encounter peers from overseas and to interact with them curious travelers or enlightened gourmets we offer consumers handy digital tools to keep up to date with all the michelin guide s news and also to facilitate their own discovery experience on our website and free mobile app you ll find all our hotel and restaurant selections available to book for an absolutely unique and memorable gastronomic and or accommodation experience in just a few clicks the michelin guide continues to forge its own path and to grow alongside partners who share the same values of excellence passion and authenticity destination promotion organizations major players from the gastronomy and restaurant industry all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape without compromising on our unique methodology and independence media magazine explore guide michelin explore page public media the michelin guide explore with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans"],"searchSummary":[0,"\nWith its iconic red cover, the MICHELIN Guide has always been a guarantee of exceptional restaurants and hotels for epicureans. \n\nCommitted to offering high-quality hotel and restaurant recommendations, it provides exceptional experiences worldwide. \nEstablished by the Michelin brothers in 1900, the MICHELIN Guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road. In order to offer higher quality restaurant and hotel recommendations, in 1933 the famous ‘inspector’ profession was created. Anonymity, independence, expertise and curiosity are an integral part of the inspectors’ DNA.\nRenowned for its methodology, the MICHELIN Guide has expanded worldwide, with more than 40 destinations.\nAlways seeking the exceptional, hotels are selected to guarantee unforgettable experiences. The MICHELIN Key now distinguishes establishments in which the MICHELIN Guide selection teams stay anonymously. The MICHELIN Guide spotlights eateries which place an onus on local gastronomy, awarded with a Bib Gourmand, one, two or three MICHELIN Stars, or a MICHELIN Green Star. We wish to recognize the work of talented professionals, who are as committed as they are enthusiastic, and who often remain hidden from view. \nTheir independence and anonymity are often the subject of speculation. The MICHELIN Guide Inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide. Boasting unstoppable curiosity and unique expertise, they travel the world searching for the extraordinary. \nAbove all else they are passionate individuals, capable of grasping the immense diversity of the global culinary landscapes. Flavor explorers, they assess restaurants according to 5 universal criteria: the quality of ingredients, the mastery of culinary techniques, the harmony of flavors, the chef’s personality conveyed in dishes and consistency across different visits. \nThey dress as regular customers, use an alias to book a table and order and pay their own bill, in order to ensure an objective experience. An inspector is, above all, a professional with over a decade’s worth of experience and expert knowledge about global gastronomy. World cuisine has no secrets for their well-honed palate. \n \nIn a nutshell, inspectors are extremely curious, inveterate gourmets and gastronomy lovers. They are individuals who are driven by the same passion, who work to keep the Guide’s annual selections up to date. With their unique methodology, they ensure that an accolade has the same value in Tokyo, San Francisco and Paris. \nA word from our inspectors\n”We try to understand the lifestyle of inhabitants, in order to grasp their tastes and culinary traditions. This enables us to make good recommendations.”\n\n“A good dish should leave a lasting impression. When the chef adds a touch of uniqueness, the dish is enhanced. It is this kind of personal distinction that can turn a very good dish into a memorable one.” \nSince its creation, the MICHELIN Guide has envisaged restaurants as destinations in their own right: special places where people go to share unforgettable experiences. We have decided to extend this specialized and passionate approach to hospitality, in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide.\nJapanese Ryokans, Parisian palaces and Peruvian haciendas, the promise of something unique and exceptional is part of the MICHELIN Guide’s DNA, and extends to its hotel offering. This independent selection is the result of up-to-date know-how and consciously adopted bias, which places an onus on uniqueness and the character of hotels, as well as the level of comfort and service they offer. \nMichelin’s expertise is expanding, to offer travelers a comprehensive experience. The Michelin Key is becoming one of the Guide’s major accolades, showcasing excellence in hospitality. After 4 years of preparatory work, more than 5,000 hotels can be booked via our digital tools, in some 120 countries. It is a chance for travel fans to share an unforgettable experience.\nThe selection sheds light on the boldest hotels, based on five criteria: the contribution to the local experience, architectural excellence and interior design, quality and regularity of service, singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid.\nThe Guide’s experts are already searching for gems to offer you a memorable stay.  \nOur selections on our innovative platforms\nWith the very best in terms of booking and support services, planning a stay, a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant.\nAvailable free of charge and worldwide, on the MICHELIN Guide website and mobile app, the hotel selection is continually updated by our experts.  \nInspired by the MICHELIN Group’s strong ambitions in terms of sustainability, the MICHELIN Guide is committed to promoting the gastronomy players of tomorrow. By keeping an eye on restaurant professionals and their sensitivity to current environmental challenges, the MICHELIN Guide hopes to shine a light on this commitment.  \nPromoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the Guide’s most important tasks. Chefs worldwide are pooling their talent, and are proposing new and more responsible ways of perceiving gastronomy.\nThey are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices. \nIn 2020, the MICHELIN Guide added the MICHELIN Green Star to its list of distinctions. The Green Star promotes committed restaurants who implement concrete steps to foster environmental awareness. The Guide is lending its expertise to identify these creative minds who care about sustainable cuisine.\nThe MICHELIN Green Star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy. \nIn 2024, with almost 400 restaurants awarded a Green Star worldwide, combining gastronomy and sustainable development has never been as delicious. \n\nWe must bring about an overhaul of our food system; making it healthier and more sustainable. \nThe appealing MICHELIN Guide print version is now supplemented by a digital ecosystem, to enable gourmets and travelers worldwide to keep abreast of all the Guide’s latest news and to discuss live with over 5 million passionate foodies.  \nInterviews, portraits, videos… the MICHELIN Guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets. For professionals, this is a wonderful opportunity to gain international visibility, as well as a chance to encounter peers from overseas and to interact with them. \nCurious travelers or enlightened gourmets, we offer consumers handy digital tools to keep up-to-date with all the MICHELIN Guide’s news, and also to facilitate their own discovery experience. On our website and free mobile app, you’ll find all our hotel and restaurant selections available to book. For an absolutely unique and memorable gastronomic and/or accommodation experience in just a few clicks.  \nThe MICHELIN Guide continues to forge its own path and to grow alongside partners who share the same values of excellence, passion and authenticity. Destination promotion organizations, major players from the gastronomy and restaurant industry… all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape, without compromising on our unique methodology and independence.   "],"imageIds":[1,[[0,"clsyh0be80wz013lqblet76w0"]]],"imageFields":[0,{"cllkorv4j2itf0tks0lorcl39":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}],"clsyh0be80wz013lqblet76w0":[0,{"top":[0,0],"left":[0,0],"width":[0,1920],"height":[0,1080],"x":[0,47],"y":[0,75]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/explore-guide-michelin"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine 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cataroux parc cataroux michelin explore 3 parc cataroux video from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project florent menegaux president of the michelin group innovation innovation in all shapes and sizes jean philippe ollier director parc cataroux youtube video orro8yc2zoq youtube video v8df 7clay youtube video nxgwnztvesw youtube video qtphejvuegu histoire a heritage site with real character tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural 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cataroux parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development media magazine parc cataroux parc cataroux parc cataroux michelin explore 3 parc cataroux video parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development the project offers further proof of michelin s strong attachment to the city and region where it was founded from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project the way the project addresses economic human and environmental challenges is conducive to new forms of collaboration it is supported by public authorities and high level private sector stakeholders michelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep michelin s history alive and give a new lease of life to the cataroux district no single stakeholder can address the collective challenges the world is facing in the same way no project can be tackled without factoring in all its economic social or environmental impacts parc cataroux illustrates this dual imperative of collaboration between the public and private sector which is now a requisite for the benefit of civil society as a whole florent menegaux president of the michelin group the parc cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future the auvergne rhône alpes region clermont auvergne metropolitan area and many other public and private partners notably the crédit agricole centre france bank have joined forces on this ambitious project parc cataroux is the embodiment of michelin s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone s benefit it is being built for people of all ages and from all walks of life who will come there to work and play live and learn it reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies environmentally friendly by design parc cataroux will prioritize innovation and future technology to protect the earth s resources and fight global warming innovation innovation in all shapes and sizes innovation is part of the cataroux site s lifeblood and is integral to the parc cataroux concept underpinning a valuable and sustainable contribution to the development of clermont ferrand and its region parc cataroux will also reshape the future of an entire district and the living environment of its residents jean philippe ollier director parc cataroux youtube video orro8yc2zoq the collaborative innovation hub cih the cih is a unique space covering a surface area of almost 20 000 m2 designed for coworking and coliving with about a hundred rooms and studio apartments it will foster collaboration and the cross fertilization of ideas to speed up the emergence of promising projects in the impact economy a catalyst for ideas it will contribute to boosting entrepreneurship and the creative dynamic of the auvergne rhône alpes region by bringing together innovators and promoting synergy and initiatives youtube video v8df 7clay the sustainable materials center smc sustainable innovation the sustainable materials center is a response to the needs of both michelin and the local area it is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy it also offers bespoke support to companies start ups or research institutes to help them grow their business the hub offers top notch services for its customers including an analytical chemistry platform a process simulation offer and an engineering platform as of june 2022 the company carbios which specializes in the organic recycling of plastic pet set up in 10 000 m2 of redeveloped units followed in june 2024 by bobine a young cleantech start up with a breakthrough innovation in the plastic recycling market by 2030 capacity will have tripled enabling the creation of 700 jobs and the support of around twenty start ups in the pre industrialization phase youtube video nxgwnztvesw the manufacture des talents a new approach to learning the manufacture des talents or talent campus is a vocational training and upskilling center which people for today and tomorrow s jobs created in collaboration with a number of prestigious partners schools universities businesses local government agencies etc it includes in particular the hall 32 school of excellence an exemplary establishment which is already training students for careers in industry the manufacture des talents offers a unique and innovative learning experience to help people keep pace with the changing world of work helping them acquire new skills and adapt it fosters peer to peer exchanges hands on experience and immersion open to everyone it delivers lifelong training so that people can exploit their full potential reflecting a longstanding commitment at michelin to promote social progress and innovation it contributes to equal opportunities and inclusion youtube video qtphejvuegu les pistes district urban innovation les pistes district forms the gateway to the city it covers a total of 10 hectares with 58 000 m2 of surface area and 79 000 m2 of floor area michelin s dream is to convert this district into a prime regional tourist destination as well as an attractive inclusive place to live open to the entire population of clermont ferrand and the surrounding area the gateway to the town this district extends over 10 hectares boasting 58 000 m2 of ground floor area and 79 000 m2 of additional storeys michelin has a dream for this les pistes district in order to make it a cutting edge regional tourism destination and a living space that is attractive friendly inclusive and open to the entire population of the clermont metropole an emblematic industrial heritage site the urban renovation of this historic district scheduled for 2027 will represent a considerable effort on the part of all stakeholders both public and private over and above its architectural scope the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community histoire a heritage site with real character for a century the michelin site at cataroux had a significant impact on the history and development of the city and the region embodying innovation and technological progress as well as an even loftier ambition michelin s desire to make a positive social and societal contribution to its environment far surpassing its industrial role tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development"],"searchSummary":[0,"\nParc Cataroux: an ambitious project designed to convert Michelin’s historic industrial site into an innovation-friendly district, driving economic, social and cultural development. \nThe project offers further proof of Michelin's strong attachment to the city and region where it was founded.  \nThe way the project addresses economic, human and environmental challenges is conducive to new forms of collaboration. It is supported by public authorities and high-level private sector stakeholders. \nMichelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep Michelin’s history alive and give a new lease of life to the Cataroux district.  \nNo single stakeholder can address the collective challenges the world is facing. In the same way, no project can be tackled without factoring in all its economic, social or environmental impacts. Parc Cataroux illustrates this dual imperative of collaboration between the public and private sector - which is now a requisite - for the benefit of civil society as a whole.  \nThe Parc Cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future. \nThe Auvergne-Rhône-Alpes Region, Clermont Auvergne Metropolitan Area and many other public and private partners, notably the Crédit Agricole Centre France bank have joined forces on this ambitious project. \nParc Cataroux is the embodiment of Michelin’s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone’s benefit. It is being built for people of all ages and from all walks of life who will come there to work and play, live and learn. \nIt reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies. Environmentally-friendly by design, Parc Cataroux will prioritize innovation and future technology to protect the earth’s resources and fight global warming.  \nInnovation is part of the Cataroux site’s lifeblood and is integral to the Parc Cataroux concept, underpinning a valuable and sustainable contribution to the development of Clermont Ferrand and its region. Parc Cataroux will also reshape the future of an entire district and the living environment of its residents.  \nThe Collaborative Innovation Hub (CIH) \n\nThe CIH is a unique space covering a surface area of almost 20,000 m2. designed for coworking and coliving with about a hundred rooms and studio apartments. It will foster collaboration and the cross-fertilization of ideas to speed up the emergence of promising projects in the impact economy. \nA catalyst for ideas, it will contribute to boosting entrepreneurship and the creative dynamic of the Auvergne-Rhône-Alpes Region by bringing together innovators and promoting synergy and initiatives.  \nThe Sustainable Materials Center (SMC): sustainable innovation \nThe Sustainable Materials Center is a response to the needs of both Michelin and the local area. It is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy. It also offers bespoke support to companies, start-ups or research institutes to help them grow their business. The hub offers top-notch services for its customers including an analytical chemistry platform, a process simulation offer and an engineering platform. \nAs of June 2022, the company Carbios, which specializes in the organic recycling of plastic (PET) set up in 10,000 m2 of redeveloped units,followed in June 2024 by bobine, a young Cleantech start-up with a breakthrough innovation in the plastic recycling market. \nBy 2030, capacity will have tripled, enabling the creation of 700 jobs and the support of around twenty start-ups in the pre-industrialization phase. \nThe Manufacture des Talents: a new approach to learning \nThe Manufacture des Talents or Talent Campus is a vocational training and upskilling center which people for today - and tomorrow’s - jobs. Created in collaboration with a number of prestigious partners (schools, universities, businesses, local government agencies etc.), it includes in particular the Hall 32 school of excellence, an exemplary establishment which is already training students for careers in industry. \nThe Manufacture des Talents offers a unique and innovative learning experience to help people keep pace with the changing world of work, helping them acquire new skills and adapt. It fosters peer-to-peer exchanges, hands-on experience and immersion. Open to everyone, it delivers lifelong training so that people can exploit their full potential, reflecting a longstanding commitment at Michelin to promote social progress and innovation. It contributes to equal opportunities and inclusion.  \n“Les Pistes” district: urban innovation \n“Les Pistes” district forms the gateway to the city. It covers a total of 10 hectares with 58,000 m2. of surface area and 79,000 m2 of floor area. Michelin’s dream is to convert this district into a prime regional tourist destination as well as an attractive, inclusive place to live, open to the entire population of Clermont-Ferrand and the surrounding area. \nThe gateway to the town, this district extends over 10 hectares, boasting 58,000 m2 of ground floor area, and 79,000 m2 of additional storeys. Michelin has a dream for this “Les Pistes” district, in order to make it a cutting-edge regional tourism destination and a living space that is attractive, friendly, inclusive, and open to the entire population of the Clermont metropole. An emblematic industrial heritage site, the urban renovation of this historic district, scheduled for 2027, will represent a considerable effort on the part of all stakeholders, both public and private. Over and above its architectural scope, the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community.  \nFor a century, the Michelin site at Cataroux had a significant impact on the history and development of the city and the region, embodying innovation and technological progress as well as an even loftier ambition: Michelin’s desire to make a positive social and societal contribution to its environment, far surpassing its industrial role. "],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/parc-cataroux"],[0,"/en/media/magazine/parc-cataroux"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"imageIds":[1,[[0,"clq3jtzcx4n0w0tkrbgdb90m2"]]],"imageFields":[0,{"clq3jtzcx4n0w0tkrbgdb90m2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/parc-cataroux"],"_children":[1,[]]}],[0,{"_id":[0,"clple55aq29i90tnpfg6c3503:en:published"],"aposDocId":[0,"clple55aq29i90tnpfg6c3503"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:49:48.861Z"],"slug":[0,"/media/magazine/michelin-and-the-all-sustainable-tire"],"title":[0,"Michelin and the all sustainable tire"],"intro":[0,{"content":[0,"<p><strong><span>Michelin is responding to the climate emergency by pledging to design and mass produce all sustainable tires by 2050. But what actually is a sustainable tire?</span></strong><span> &nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clple3yz229800tlm1uk380zt"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn41r7103je13o959jc6b3t"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn41wen0056356ou6pkc79h"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>For Michelin, using sustainable - recycled or renewable bio-based - materials in its tires still does not make them all sustainable; tires need to </span><strong><span>have as little impact as possible on the environment throughout their entire lifecycle</span></strong><span>. All sustainable tires must be designed for longlasting performance from the first mile until the tread wear limit so as to use less materials and energy and avoid having to replace tires too early. All sustainable tires must offer the same - if not better - safety performance than today’s tires. Lastly, all sustainable tires must be suitable for mass production, not just available in small quantities or in particular models. &nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn41ylh005h356oz3qxe3ry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clple8pis290q0tma4ka80hks"],"cursor":[0,true],"title":[0,"Towards an all sustainable tire"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr65z9jeend50tj24zoj9flp"]]],"imagePreviewFields":[0,{"clr65z9jeend50tj24zoj9flp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clple8piw290r0tma0b0794uv"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=dluWZgQ32j0"],"title":[0,"Towards all sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/dluWZgQ32j0/hqdefault.jpg"]}],"title":[0,"Vers un pneu durable"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clple96r30036356c3bwsgb84"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clple9kyd003q356cz6j93zos"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"FLORENT MENEGAUX"],"jobTitle":[0,"Chief Executive Officer of the Michelin Group"],"textarea":[0,{"content":[0,"<p><em><span>Making our tires fully sustainable is certainly one the main challenges we face! But who better than Michelin to find the right solution?</span></em><span>&nbsp;</span></p><p></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clp17lhqh1z150to7avbrgp8s"]]],"imageFields":[0,{"clp17lhqh1z150to7avbrgp8s":[0,{"top":[0,190],"left":[0,0],"width":[0,760],"height":[0,760],"x":[0,56],"y":[0,45]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpleaf1y0093356cp9vvibm4"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Lifecycle analysis: an essential step"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><strong><span>For Michelin, designing an all sustainable tire means reducing its environmental and social impact based in particular on the lifecycle analysis from tire design through to its manufacture, transportation, use and recycling. &nbsp;</span></strong></p>"]}],"action":[0,{"_id":[0,"clsewwune1wgd14ic7ccx9egi"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpleb7hm009t356cim5y336k"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clplec63x29ho0tlm68xnboar"],"cursor":[0,true],"title":[0,"From life cycle assessment to an all sustainable tire?"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"cljwmfpn42zhz0titddb02p62"]]],"imagePreviewFields":[0,{"cljwmfpn42zhz0titddb02p62":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clplec63z29hp0tlm6f0j6hn1"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=kul-46mYPFQ"],"title":[0,"Lifecycle of a sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/kul-46mYPFQ/hqdefault.jpg"]}],"title":[0,"Des pneus plus respectueux de l'environnement à chaque étape de leur cycle de vie"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clplecndz00bz356c61gvn5gb"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>The</span><strong><span> use stage</span></strong><span> of a tire alone accounts for between 75% and 90% of the overall environmental impact.  </span></div><p></p><p></p><div><span>Supplying tires which offer top performance from the first mile to the tread wear limit is part of Michelin’s DNA and is one of its competitive advantages thanks to its know-how in materials and tread design. In Europe alone, 128 million* tires and 6.6 million* tonnes of CO</span><sub><span>2</span></sub><span> emissions would be saved if all tires were used right down to the legal wear limit of 1.6 mm**.  &nbsp;&nbsp; &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In fact, for more than 30 years now, Michelin has been systematically improving the rolling resistance of its tires, making a major contribution to saving energy and money. Tire rolling resistance accounts for the equivalent of one full tank of fuel out of five.  &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In the</span><strong><span> design</span></strong><span> stage, Michelin uses virtual testing to speed up tire development. A pioneer in modeling and simulation systems, Michelin is capable of simulating tire behavior in the most extreme situations. This means fewer prototypes and tests, thereby saving on CO</span><sub><span>2</span></sub><span> emissions. Michelin used simulation technology to develop certain recent lines (Pilot Super Sport, Pilot Sport Cup) for manufacturers like Ferrari, AMG, Porsche, Corvette, Lexus, Ford Performance, and more. &nbsp; &nbsp;</span></div><div><span>&nbsp;</span></div><p></p><div><span>As for </span><strong><span>manufacturing</span></strong><span>, Michelin has pledged to reduce the environmental impact of its sites and, by 2050, is aiming to achieve net zero CO</span><sub><span>2</span></sub><span> emissions for all its plants*, zero impact on water availability in the areas where it operates and the total elimination of solvents in the tire production process. </span></div><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwung1wge14ic91jb5yob"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpledxtl00cl356cm8noo7ma"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplefhvk00et356cmt83foje"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cllg8m8hp2xwg0tln7hxdhdmg"]]],"mediaPropertiesFields":[0,{"cllg8m8hp2xwg0tln7hxdhdmg":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Better and alternative transportation is another commitment made by the Group which aims to </span><strong><span>slash CO</span><sub><span>2</span></sub><span> emissions in logistics</span></strong><span> by 15% by 2030 compared to 2018.  To achieve this, Michelin will rely on a local-to-local production strategy. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Lastly, Michelin is investing in regenerating the materials used in tires and re-injecting them into new tire production by actively contributing to developing the </span><strong><span>recycling</span></strong><span> sector and fostering the emergence of disruptive technologies in collaboration with various partners. &nbsp;&nbsp;</span></div></td></tr></tbody></table><p><span>&nbsp;</span></p><table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>* Data taken from an Ernst &amp; Young report “Planned obsolescence is not inevitable” - May 2017</span></em><span> &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>** conditional upon uniform tire wear and compliance with tire manufacturers’ and automotive manufacturers’ recommendations.</span></em><span> </span><em><span>If in doubt, consulted a specialist. Ministerial order of 18/09/1991 amending the order of 29/07/1970 regarding the characteristics and conditions of use of vehicles and their trailers, Official Journal of 08/10/1991.</span></em><span> &nbsp;&nbsp;</span></div></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgf14ic5jyx5sla"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clplegxeo00h8356caqg13iiu"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Integrating renewable or recycled materials without compromising on performance"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Of course, a \"sustainable tire\" cannot be conceived without the use of renewable or recycled materials. To date, there are no guidelines or regulations governing this term. In order to place the environmental cursor as high as possible, Michelin considers that a material is only truly sustainable if it is recycled or renewable over a human lifetime.&nbsp;</span></div><p></p><p></p><div><span>One of the major challenges is to find alternatives to the components currently used in tyres, which do not impair tire quality or performance, particularly in terms of safety.&nbsp;</span></div><p></p><p></p><div><span>Michelin can leverage its extensive know-how in high-tech materials (3,678 material-related patents filed at the end of 2021). The Group is also investing in startups and concluding multiple partnerships with innovative companies: Pyrowave (r-styrene), Carbios (r-PET), Enviro (rCB etc.) in order accelerate disruptive technology. Michelin pays close attention to its sourcing and has been evaluating supplier CSR performance for more than ten years now. At the end of 2022, 87% of its main suppliers were in compliance with the standards laid down by the Group. </span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgg14icftrjdbwc"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplehwch00i5356c3syroyby"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Renewable or recycled materials, according to Michelin"],"content":[0,{"content":[0,"<ul><li><p><strong>Recycled materials:&nbsp;styrene regenerated from waste polystyrene (yoghurt pots, food trays, packaging, etc.), textiles regenerated from PET* waste (plastic bottles, dispensers, etc.), carbon black recycled from end-of-life tires.&nbsp;&nbsp;</strong></p></li><li><p><strong>Renewable materials:&nbsp;natural rubber from a responsible industry, butadiene (or bio-butadiene), products made from biomass (plant waste).&nbsp;</strong></p></li></ul><p></p><p><strong>*PET : Polyéthylène Téréphtalate</strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrgizv9u005c356gn851ebw8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpleigv529wz0tnp9wxrh2n2"],"cursor":[0,true],"title":[0,"Fact Checking Division: renewable or recycled materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr660knlenit0tlvfbg8edm5"]]],"imagePreviewFields":[0,{"clr660knlenit0tlvfbg8edm5":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpleigv729x00tnpchr38xtb"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=UBcV7oEXHhc"],"title":[0,"Fact Checking Division Episode 2: Sustainable materials"],"thumbnail":[0,"https://i.ytimg.com/vi/UBcV7oEXHhc/hqdefault.jpg"]}],"title":[0,"Fact Checking Division Ep 2 : Sustainable materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpleir6300kb356c48kfw7hn"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>Scaled-up production </span></strong><span> &nbsp;</span></h2><p style=\"text-align: justify\"></p><p><span>Michelin factors in the environmental impact of its tires at each stage of their lifecycle but also ensures that industrialization can be scaled-up so that everyone can benefit.  &nbsp;</span><br><span>The idea is not to make a splash with a show tire.  &nbsp;</span></p><p><span>At the end of 2022, Michelin presented car and bus tires homologated for road use containing 45% and 58% renewable and recycled materials respectively. The technology used will be transposed onto the tires arriving on the market in 2025.  &nbsp;</span></p><p><span>For the 2023 season, Michelin supplied tires for the world MotoE™ championship containing 52% of renewable and recycled materials and capable of reaching track speeds of 250 km/h. Another example is the Mission H24 hydrogen prototype and the Porsche GT4 ePerformance fitted with tires containing 63% renewable and recycled materials. &nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsewwunl1wgh14ic5q7f8tk1"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplekhro00li356ce6bbow6p"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"primary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplep8u60147356c92p7tsn5"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpleo04c29td0tlm5xuy8vhf"]]],"mediaPropertiesFields":[0,{"clpleo04c29td0tlm5xuy8vhf":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>Dream or reality? For Michelin, creating a fully sustainable tire may seem pretty ambitious but it is definitely within our capabilities. Over and beyond its alternative holistic approach based on lifecycle analysis, the Group can count on many other advantages: unique expertise in materials, an R&amp;D powerhouse with as many as 6,000 engineers, researchers, chemists and developers across several continents as well as high-level experience in Motorsports, a proving ground for sustainable innovations. 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The role of the MIL is to invent, nurture and incubate the products and services of the future and then prepare them for large-scale commercialization.&nbsp;</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp8jj4i21i7h0tlfeaj8emwc"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn3j40d03e413ove02h6h7n"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3j8tj003n356o03fof7ft"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Michelin has always sought to leverage its know-how, in particular in materials, for uses beyond its core business, tires. As early as 1900, Michelin was producing maps and guides. By 2030, Michelin would like to see a third of its sales come from non-tire-related markets.&nbsp; To achieve this, the Group has long been investing in hydrogen (Symbio), high-tech materials (FCG), e-commerce (Blackcircles.com, Allopneus.com), digital apps (Viamichelin, BookaTable), simulation (Canopy) and 3D printing (AddUp). However, external growth is not the only way of reaching this aim.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>In 2014, Michelin created an internal incubator (IPO) which morphed several years later into the Michelin Innovation Lab, an intrapreneurship program.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The Michelin Innovation Lab has set itself three main goals - and is open to ideas from all sources to achieve them: create value by exploring new business areas in the Group’s strategic domains, reveal the potential of employees and lastly, encourage a spirit of experimentation across the entire company. &nbsp;</span></div><p></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3jbd9003y356oepdmu194"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clr7t42030027356f55232bpd"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-quote-large.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,"Vice-President, Michelin Innovation Lab"],"textarea":[0,{"content":[0,"<p><em><span>The MIL’s role is to detect and support new internal projects liable to boost Group growth in the medium to long term.</span></em></p>"]}],"isImageSquaredFormat":[0,true],"action":[0,{"_id":[0,"clr7t5d9afura0tj2hgsb8iol"],"enableAction":[0,false],"external":[0,true],"label":[0,""],"href":[0,null],"metaType":[0,"object"],"scopedObjectName":[0,"widget.block-card-quote-large.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"imageIds":[1,[[0,"clrau6d8a179z0tk7edj290t6"]]],"imageFields":[0,{"clrau6d8a179z0tk7edj290t6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clr7t5fwz008g356fy7shpoef"],"metaType":[0,"widget"],"type":[0,"block-card-quote-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<div><span>The MIL reports to the Innovation and Partnerships Corporate Direction (DCIP). It is a micro-organization consisting of about ten coaches who work with initiative owners. Four MILs are already up and running: one in Europe (Clermont-Ferrand), one in the US (Greenville), one in China (Shanghai) and the most recent in India (Pune). Most of these organizations are outside Michelin premises so that they can operate more independently.&nbsp;</span></div><p></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7t60ob0091356fg7cnhvkz"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"From the spark of an idea to a fully-fledged business"],"textarea":[0,{"content":[0,"<div><span>Ideation is the starting point at the MIL. Ideas can come from all sides in a multinational like Michelin - employees, business lines, partners, customers etc. Michelin employees can submit their ideas on a collaborative digital platform called NewBiz.</span></div><p></p><p><span>The candidates pitch their project to a jury of middle managers. If it is validated, it is taken on by the Michelin Innovation Lab which manages the proof-of-concept stage lasting roughly three months. Next, the employee refines their project and business plan with the help of a coach before submitting it to a second jury, made up this time of corporate decision-makers in a position to finance the project. If this second pitch is approved, the employee leaves their job (but not the Michelin company) to devote themselves to their initiative full time. They become an intrapreneur and can benefit from training leading to certification.&nbsp;</span></p><p></p><p><span>The project then enters its incubation phase. A “kick-off” budget is attributed to the project to allow the intrapreneur to explore the idea for about 18 months. The first step is to gather sufficient information for the sponsor to agree to continue funding the project. The aim is to quickly demonstrate the desirability, feasibility and economic viability of the initiative. The project team gradually takes shape; staff are hired and a growth strategy is defined.&nbsp;&nbsp;</span></p><p></p><p><span>And if all goes to plan, there will come a time when the project is mature enough to scale up to become a fully-fledged business.&nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsvnla672wjf12hna2b71ld7"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrav10z900er356kifrvyg9y"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clr7uhlsm010d356fx56as2gn"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,""],"textarea":[0,{"content":[0,"<p><em><span>Failure is inevitably part of our philosophy. Our method is based on derisking and halting an initiative is never a bad thing. The intrapreneur always learns something from this experience. We are proud of our achievements, some of which have excellent perspectives for growth. Michelin Innovation Lab is above all an exciting human adventure!</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[]],"imageFields":[0,{}]}]]],"anchorId":[0,""],"_id":[0,"clr7ui11y010o356fpj6ez8a6"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Collaborative and open innovation"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><p><span>The Michelin Innovation Lab relies on collaborative innovation and collective intelligence. Thanks to a platform called NewBiz, people in different business lines and in different countries can submit ideas. Innov’Up Challenges encourage Group employees to come up with ideas for new products and services during campaigns launched by the business entities.&nbsp;</span></p><p></p><p><span>Open Innovation also fuels the Michelin Innovation Lab via a network of external partners (researchers, students, start-ups, consortia etc.)&nbsp; boosting the Group’s capacity to facilitate the emergence of new ideas; adding to its know-how and diversifying the source of innovations. The Michelin R&amp;D department works closely with three university labs in Clermont-Ferrand in FactoLab, under the auspices of the French National Center for Scientific Research CNRS. ChemistLab is a joint laboratory operated by Michelin and two Lyon universities tasked with developing new generations of elastomers. Michelin coordinates the BlackCycle project bringing together seven industrial partners, five research organizations and an innovation hub in a European consortium. The purpose of this project is to develop the circular economy of the tire.&nbsp;</span></p><p></p><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsvnla682wjg12hn2pin0c1t"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7upchj01cv356fs368z6xi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"ResiCare, Wisamo, Watèa by Michelin… just some of the successful ventures incubated by the MIL"],"textarea":[0,{"content":[0,"<p><span>The MIL was responsible for </span><strong><span>ResiCare</span></strong><span>, a Michelin Group brand which develops and markets a high-performance adhesive resin which is non-toxic and bio-based, for industrial applications. This glue was first used by Michelin in its textile tire reinforcements and in fact, by 2025 80% of the glue used by Michelin should be ResiCare. It has been successfully adopted by the timber industry.&nbsp;&nbsp;</span></p><p></p><p><strong><span>Wisamo</span></strong><span> (Wing Sail Mobility), a wingsail propulsion system designed to contribute to decarbonized maritime shipping is another idea originating in the Michelin Innovation Lab. The inflatable wing, with its telescopic mast steered via a connected interface, offers environmentally-friendly power assistance for merchant ships. Skipper Michel Desjoyaux tested a Wisamo prototype on his own sailing boat, concluding that: “</span><em><span>it’s more than just a wing, it’s a fully automated wind-powered engine</span></em><span>.” Development is going full steam ahead and the Michelin Vannes site has been selected as the manufacturing facility.&nbsp;</span></p><p></p><p><span>Watéa is another good illustration of sustainable mobility. It is a zero-emission all-in-one mobility solution for professional fleets. 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This is a game changer, not only for the automotive industry but also for stakeholders across the board, including Michelin. Already a powerful lever for decarbonizing cities, electromobility is yet another opportunity for the Group to draw on its extensive expertise and its innovation potential in the field of tires and beyond.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clph2mv9n2eer0tm561ogcqcj"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn47yd903rt13o90irl43tg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn482tx0044356oaupjvnnu"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>As early as 1899 Michelin was already developing tires for an electric vehicle - the “Jamais Contente”, the first car to beat the 100 km/h speed record. Since then, from the first radial tires to the MICHELIN Energy Saver tire, Michelin has been innovating non-stop to create tires which reduce CO</span><sub><span>2</span></sub><span> emissions, use a minimum of materials, last longer and reduce carbon footprint. Today, more than ever, sustainable development is the driving force behind Michelin’s mission and its product and service offering.&nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn485q3004f356oybvke7wc"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Pioneer and technological leader in tires for electric vehicles"],"textarea":[0,{"content":[0,"<div><span>Electric vehicles are tough on tires. Battery weight, high torque, regenerative braking, range, low noise level - the need to factor in all these specific EV characteristics means that consumers and automotive manufacturers are increasingly turning their attention to the tires.&nbsp;&nbsp;</span></div><div><span>Higher and higher tire performance is required in terms of lifespan, energy efficiency, load capacity and comfort. 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Michelin has succeeded in increasing the energy efficiency of its passenger car tires by 20% in the past twenty years with no compromise on safety or longevity.</span></p><p><span> </span></p></li><li><p><strong><span>Lifespan</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are synonymous with high torque, regenerative braking and heavy batteries. These factors inevitably influence the lifespan and performance of the tires over time, another field where Michelin has always been a recognized pioneer. According to a test conducted in January 2022 by the German automobile association, Allgemeiner Deutscher Automobil-Club e.V (ADAC), MICHELIN tires wear about 28% less quickly than its competitors’ tires</span></p><p></p></li><li><p><strong><span>Load capacity</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are heavier due to the weight of the batteries. Michelin supplies tires which have the same dimension or a larger diameter but, offer a higher load capacity. Michelin has also launched the Selfseal tire, which repairs itself in the event of a flat, thereby saving on the added weight of a spare tire. &nbsp;</span></p><p></p></li><li><p><strong><span>Noise</span></strong><span>&nbsp;</span></p><p></p><div><span>MICHELIN Acoustic - a polyurethane foam ring - contributes to reducing interior noise caused by the tires, which is a major issue for electric vehicles with their silent engines. &nbsp;</span></div></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clt45msa30yq714ot94u7fnfx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clph36xcs00mm356cn22umxs1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clph3kgcp00ot356c224s1hyc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Scott Clark"],"jobTitle":[0,"Executive Vice President, Automotive, Motorsport, Two-Wheel and Americas Regions – Group Executive Committee member."],"textarea":[0,{"content":[0,"<p><span>Given the performance features and technologies required to manufacture an electric-vehicle premium tire, Michelin has proven to be a key player in this high-growth potential market segment.</span></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm7hco311k1c0tjt4som0bsg"]]],"imageFields":[0,{"clm7hco311k1c0tjt4som0bsg":[0,{"top":[0,0],"left":[0,0],"width":[0,668],"height":[0,668],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clph3lj4300qp356csg8q1jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin - a trusted partner"],"textarea":[0,{"content":[0,"<div><span>Over and above actual tire performance, Michelin is committed to limiting the impact of its products throughout their entire lifecycle. 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technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 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s innovation is taking up the challenge of electromobility in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022 media magazine michelin s innovation is taking up the challenge of electromobility michelin s innovation is taking up the challenge of electromobility default pioneer and technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022"],"searchSummary":[0,""],"imageIds":[1,[[0,"cljya90m64f7s0tlu2o9y46nm"]]],"imageFields":[0,{"cljya90m64f7s0tlu2o9y46nm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkuud5200dl0iqq8z8s4i5q"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"clg0jop8d25dj0tljbzrzax9w"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],"_children":[1,[]]}],[0,{"_id":[0,"clptmaged1qd90tmv1guk20dj:en:published"],"aposDocId":[0,"clptmaged1qd90tmv1guk20dj"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:51:48.631Z"],"slug":[0,"/media/magazine/michelin-s-360-environmental-approach"],"title":[0,"Michelin’s 360° environmental approach"],"intro":[0,{"content":[0,"<div><strong><span>Michelin is well aware that the future of humankind depends on protecting our planet and conserving its resources and has adopted a holistic approach to reduce its environmental footprint, doing its utmost to operate within the limits of our planet.&nbsp;</span></strong><span>&nbsp;</span></div><div><strong><span>Today, the Group is accelerating its efforts to fulfill by 2050 its \"All-Sustainable\" vision and \"net zero emissions\" commitments, deploying a master concept for environmental stewardship informed particularly by the idea of a circular economy.</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clptm1c351qq60tlrg4lj6ng3"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn44f7b03nr13o976wl07qk"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn44ksm0047356rpzpgjx3w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>The world is facing numerous challenges, massive and urgent, environmental, and societal, in a context where the global population is predicted to reach more than 9 billion in 2050. The planet is in a state of emergency and certain critical thresholds have already been crossed.&nbsp;&nbsp;</span></div><div><span>Respect for the environment is one of the Michelin Group’s core values. Due to the Group’s longstanding commitment to reduce its environmental footprint and follow the precepts of the circular economy, it has been able to develop efficient analytical tools. It leverages its unique innovative power as well as technological partnerships to reduce its impact on our planet.&nbsp;</span></div><div><span>Michelin has defined a three-pronged holistic approach: </span><strong><span>evaluation of its environmental footprint</span></strong><span>, </span><strong><span>eco-design</span></strong><span> and </span><strong><span>tangible action</span></strong><span> and </span><strong><span>clear commitments</span></strong><span> for 2030 or 2050.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn44mlv004i356rerg147fv"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"The French Ministry of Energy Transition gives the following definition:"],"content":[0,{"content":[0,"<p><em><span>“Eco-design is a methodology for designing goods and services that considers environmental outcomes during the design process right from the beginning. It seeks to reduce the environmental impact of products at each stage of their life cycle. It is a multi-step and multidimensional approach taking into account each stage of the life cycle and the various contributing factors (material and energy consumption, release into the natural environment, impact on the climate and biodiversity).”</span></em><span>&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmdim1001k356c4pk8teu8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Evaluation of the environmental footprint"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin analyses the environmental footprint at each stage of the life cycle of a product or service based on sixteen environmental impacts in four main areas: health, climate change, use of fossil-based resources and biodiversity.</span></strong><span>&nbsp;</span></div><p></p><p></p><div><span>Tires are not biodegradable - at least, not yet.&nbsp;</span><strong><span> </span></strong><span>Tire’s grip on the road, which is essential for safe driving, generate wear particles. Tire manufacturing consumes resources such as energy and water and emits CO</span><sub><span>2</span></sub><span> as does tire transportation, use and end-of-life disposal.&nbsp;</span></div><p></p><p></p><div><span>Reducing a tire’s environmental impact requires precise data. Michelin utilizes Life Cycle Assessment (LCA), a powerful tool which evaluates each stage in a product’s life cycle from design through to disposal (raw materials, transportation, manufacture, use and end-of-life processing) based on the sixteen environmental impacts laid down in the method defined by the European Commission (EU2021/2279).&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niv604l113nv75tk4wp8"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptmep780026356cw1kelgaf"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptmsi77004m356cliwkn17q"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"80 %"],"title":[0,"The environmental footprint evaluation"],"description":[0,{"content":[0,"<div><span>Delivered by the life cycle analysis, the environmental footprint evaluation clearly maps the environmental impact of a product, service, or activity at each stage of its life cycle; this makes it possible to prioritize actionable solutions already during the study and design phase. This is where there is scope for action: 80% of a project’s environmental impact is determined upon conception.&nbsp;</span></div><div><span>This approach will be applied to all product and service ranges marketed in 2030.&nbsp;&nbsp;</span></div><div><span>In fact, half of all new tire projects were already subject to life cycle analysis at the end of 2021. And since 2023 it has been the case for all new projects to keep their environmental impact in check.&nbsp;</span></div>"]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,283],"left":[0,242],"width":[0,558],"height":[0,588],"x":[0,53],"y":[0,60]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptmto66006o356cwetjxi30"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Eco-design is rooted in the Group’s innovation strategy"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin considers eco-design to be an excellent framework for innovation providing a driving purpose and logic when seeking environmentally friendly solutions.</span></strong></div><p></p><div><strong><span>&nbsp;&nbsp;</span></strong><span>&nbsp;</span></div><div><span>The LCA articulates with great precision the environmental impact of a tire, a service or an activity. The eco-design approach, which is an integral part of the Group’s strategy, aims to mitigate a tire’s negative aspects while preserving its qualities and ensuring long lasting performance. The quest to reduce any negative environmental impact is factored in throughout the entire life cycle of a product or service, not only during design or manufacturing.&nbsp;</span></div><p></p><p></p><div><span>Eco-design considerations include material and energy consumption, release into the natural environment, climate effects as well as impacts on biodiversity. All negative impacts of the products are carefully studied with a view to finding solutions to mitigate them.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Such an approach may seem rather abstract with its share of graphs, eco-design strategy wheels, percentages, and micro-economic data. But the effects are real and significantly contribute to protecting the environment. The main idea is to design products which have a lower environmental impact with the same performance and without any impact transfer, i.e., improvement on one side, degradation on the other. This can be verified by conducting a comparative environmental analysis between the conventional product or service and the eco-designed equivalent.&nbsp;</span></div><p></p><p></p><div><span>At Michelin, the eco-design process is multi-step, multidimensional and multidisciplinary as many different metiers in the company join forces to improve the design of a product or service.&nbsp;&nbsp;&nbsp;</span></div><p></p><p></p><div><span>&nbsp;<br>Michelin’s goal is for </span><strong><span>all its products and solutions to be eco-designed by 2030.</span></strong><span> The Group has defined a framework in the form of an eco-design charter which has been in force in all its companies since 30 June 2022.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l213nv47fkerdk"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrg5xmpu00vm356m56ggtwim"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tangible decisions driven by eco-design"],"textarea":[0,{"content":[0,"<div><span>Let’s take the example of a MICHELIN PRIMACY 4 tire manufactured in Europe. We have determined that its “use” phase accounts for 84% of its overall environmental impact. Thanks to eco-design tools and data, engineers have singled out three actionable drivers to reduce this figure and boost the energy efficiency of the product, namely optimizing rolling resistance, increasing lifespan, and reducing the rate of wear (abrasion). If the rolling resistance factor is taken as 1, an improvement of 2 kg/t represents an 18-point environmental gain. 30% better abrasion performance adds another five points.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>“Raw materials” account for 13% of the environmental impact. What solutions do we have? Reducing the tire’s weight, substituting recycled or renewable materials for fossil-based raw materials, using low-carbon raw materials and components as well as increasing lifespan and ensuring tires are easier to repair.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l313nv4kkw5xcr"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmwfyn007w356cqybor5nq"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clrg5w64s00vc356mabgu56qq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clrg5vtj00y5u0tp0b8xu8r06"]]],"mediaPropertiesFields":[0,{"clrg5vtj00y5u0tp0b8xu8r06":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Strong environmental commitments"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin’s holistic approach goes even further.&nbsp; It makes it possible to identify the Group’s main environmental impacts and translate them into tangible and ambitious goals for 2030 and beyond.&nbsp; These include global warming, the use of fossil-based resources and the protection of biodiversity.</span></strong><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin combats global warming by setting itself the goal of Net- Zero Emissions by 2050 and contributing to low-carbon mobility.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The growing use of renewable and recycled materials in tires is another challenge to tackle for the Group to conserve natural resources.&nbsp;</span></div><p></p><p></p><div><span>The Michelin Group is also continuing and strengthening its commitment to biodiversity alongside the act4nature international organization to reduce the pressures exerted on nature by its activities and its entire value chain.&nbsp;</span></div><p></p><p></p><div><span>Michelin is one the world’s largest purchasers of natural rubber and is aware that rising global demand can lead to detrimental practices. The Group is therefore working to promote a fair and eco-responsible rubber industry, with the ambition of zero deforestation by bringing the main operators in the sector on board.&nbsp;</span></div><p></p><p></p><div><span>In 2030, all Michelin Group production facilities will uphold their commitment not to use pesticides or herbicides in groundskeeping operations.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Lastly, Michelin is seeking to reduce the impact of its manufacturing sites through four priority programs: water withdrawal, the use of organic solvents, the amount of waste generated, energy consumption and CO</span><sub><span>2</span></sub><span> emissions. Since 2005, manufacturing facilities have been evaluating water consumption in the same way as energy consumption or CO</span><sub><span>2</span></sub><span> emissions.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nivd04l413nvdcc294yu"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptn8bkm00ff356ced7oyhly"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptn99vw00i0356cymidqn5e"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"43 %"],"title":[0,"Michelin has already slashed its water withdrawal by 43% in 15 years."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,174],"left":[0,201],"width":[0,599],"height":[0,697],"x":[0,87],"y":[0,45]}]}]}],[0,{"_id":[0,"clptn9xai00k2356cgchwwvd1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"33 %"],"title":[0,"The Group plans to further reduce water withdrawal by 33% between 2019 and 2030."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,165],"left":[0,177],"width":[0,623],"height":[0,706],"x":[0,83],"y":[0,50]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptnalxc00m4356cdh4xcrhj"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 15 years, Michelin has cut water withdrawal by 43% which represents a saving of 178 million cubic meters, equivalent to the annual household water consumption of 3.3 million people in a country like France. Between 2019 and 2030, Michelin plans to further reduce its water withdrawal by 33%, based on a water stress coefficient for each production site.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group’s strategy and initiatives are aligned with international environmental principles such as the 2015 Paris Accord and it is a signatory of the United Nations Global Compact as well as various calls to step up the fight against global warming. Michelin has joined the Race to Zero campaign and is in favor of the EU Green Deal as well as EU regulations on deforestation-free products.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nixx04l613nv65d79sgo"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptnbbz300p0356chkmz0zef"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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But in the face of the climate emergency, Michelin wants to go a step further with an ambitious decarbonization plan for 2030 and a “net-zero emissions” target for 2050 that are part of the Group’s “All Sustainable” vision.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp9lovor26b20tlfbs5o4lxh"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn4bboy040i13ovakgmbdql"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn4bgnh003x356t0yzoyrsy"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Between 1850 and 2020, the temperature on the earth’s surface rose an average of 1.1°C. And since 1970, the upswing in temperatures has been gathering pace. The Paris Agreement ratified by 194 parties in 2015 plans to contain the increase in temperatures to well below 2°C. However, there is no overlooking the fact that we are not on track to achieve this goal and the latest report by the IPCC (Intergovernmental Panel on Climate Change) is alarming. Its worst-case scenario posits a 4.5°C increase by 2100, with catastrophic consequences for humanity and the environment. </span><strong><em><span>“Every tonne of carbon released into the atmosphere costs human lives,”</span></em><span> stresses Nobel Laureate for Economics, Esther Duflo.</span></strong></div><p></p><p style=\"text-align: justify\"><span>The successive industrial revolutions, economic and demographic growth, and the globalization of the economy have accelerated climate warming. What can we do? Any industrial undertaking will necessarily have an impact on the environment because it needs raw materials and energy to produce, process, transport and sell. The challenge consists, among other things, in reducing our carbon footprint. This means decarbonizing our direct and indirect activities to put the brake on climate warming, without giving up on the idea of producing goods and services that are essential for human progress.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn4bj3d0048356t4hvala9u"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin: environmental trailblazer"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><span>Michelin was far sighted when it brought out its first “green” tire with greater energy efficiency in 1992. Adding silica to the rubber compound lowers rolling resistance, thereby reducing fuel consumption and therefore CO</span><sub><span>2</span></sub><span> emissions. Moreover, in 2002, well before most multinational companies, Michelin published its </span><em><span>Performance and Responsibility Charter</span></em><span>, of which one of the five fundamental principles is respect for the environment.</span></p><p></p><p><span>In 2021, based on its values and convictions, Michelin adopted a strategy to combat climate change, with the firm intention of </span><strong><span>remaining within a 1.5°C temperature increase, aligned with the </span><em><span>Race to Zero</span></em><span> campaign</span></strong><span>, in a completely transparent manner and without carbon offsetting. This commitment is part of the Michelin Group’s “All-Sustainable” approach, which is underpinned by the balance between People - Profit - Planet.</span></p><p style=\"text-align: justify\"><span>Environmental protection is one of the three prongs of this approach and Michelin aims to achieve “net-zero emissions” by 2050. This entails reducing the CO</span><sub><span>2</span></sub><span> emissions generated by its own operations and those of its value chain by 90%, and, in the longer term, preparing for the capture and permanent storage of a volume of CO</span><sub><span>2</span></sub><span> equivalent to the annual residual emissions.</span></p><p style=\"text-align: justify\"><span>This objective accordingly rests on an ambitious decarbonization plan through to 2030, aimed at lowering carbon dioxide emissions from all of its production facilities, logistics operations and supply chain, designing more energy-efficient tires and developing low-carbon mobility through the hydrogen sector... It will complement a policy of protecting resources by incorporating ever-increasing quantities of renewable and recycled materials</span><a href=https://www.michelin.com/"#_ftn1\"><span>[1]</span></a><span> in its tires. There are various ways of tackling this.</span></p><div><br><em><span>Renewable materials are those obtained from natural resources that can be replenished over a short period of time</span></em><strong><em><span>,</span></em></strong><em><span> on a human scale, such as biomass. This necessarily excludes fossil resources (oil, natural gas, coal, etc.) and minerals (according to the American Chemical Society - \"12 Principles of Green Chemistry\"). Recycled materials are those generated by any recovery operation that transforms industrial or post-consumer waste into products, materials or substances. This excludes energy recovery and reprocessed materials used as energy (according to the definition by the EU Waste Framework Directive).</span></em></div><p></p><div></div><p style=\"text-align: justify\"><span>&nbsp;</span></p><p style=\"text-align: justify\"></p><h2><strong><span>Clear objectives</span></strong><span>&nbsp;</span></h2><p></p><p></p><div><span>Michelin’s climate change strategy and decarbonization plan are based on </span><strong><span>targets validated by the Science-Based Targets initiative (SBTi)</span></strong><span>, which was set up by various international bodies (CDP, GC, WRI, WWF and others). The starting point is to measure the organization’s greenhouse gas emissions to calculate its carbon footprint. There are different methodologies serving a common purpose, namely to categorize emissions into three spheres: Scopes 1, 2 and 3.</span></div><p></p><p><span>Scope 1 comprises greenhouse gas emissions (GHG) emitted directly by the company (such as the use of fossil fuels for its industrial processes, heating, etc.). Scope 2 measures indirect GHG emissions stemming from the energy purchased and used by the company. Scope 3 covers all the other indirect emissions, such as purchases of raw materials or services, as well as the use of the products and services sold. </span><strong><span>Scope 3 is not under the company’s direct responsibility, but it is the most comprehensive category and the one with the greatest impact on the environment.</span></strong></p><div><span>&nbsp;&nbsp;</span></div><p></p><p><span>Michelin has carried out </span><strong><span>a thorough analysis of the tire life cycle</span></strong><span>, spanning from the extraction of raw materials to the processing of end-of-life tires. It has also set CO</span><sub><span>2</span></sub><span> reduction targets for each stage, such as about 30% reduction in tonnes of CO</span><sub><span>2</span></sub><span> for upstream energy, logistics operations by comparison with 2019, and a 10% increase by 2030 of tires’ energy efficiency during usage versus 2020.</span></p><div></div>"]}],"action":[0,{"_id":[0,"clst5tk6j1bk512hn49hb1sv5"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpldow990026356cg91zijck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clpldrgz428vl0tlmgwlwghnj"],"cursor":[0,true],"title":[0,"The Group’s environmental approach"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clsvn5z9n2vzm13hcdz2hdzfp"]]],"imagePreviewFields":[0,{"clsvn5z9n2vzm13hcdz2hdzfp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldrgz928vm0tlmcmsc1r5l"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=Kaj0yOZioCw"],"title":[0,"Michelin's environmental approach"],"thumbnail":[0,"https://i.ytimg.com/vi/Kaj0yOZioCw/hqdefault.jpg"]}],"title":[0,"La démarche environnementale du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldry1r004n356ciw03n24j"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What concrete solutions?"],"textarea":[0,{"content":[0,"<div><span>The decarbonization plan drawn up by Michelin entails achieving both energy efficiency and the energy transition. </span><strong><span>Regarding tire production processes (Scopes 1 and 2), the goal is to reduce by more than half CO</span><sub><span>2</span></sub><span> emissions from production plants by 2030</span></strong><span> by consuming less and more effectively.</span></div><div><span>A few production facilities, such as Cuneo in Italy, have already begun installing electric curing presses to replace their steam-powered curing presses, which depend heavily on gas-generatedenergy. Eventually 60% to 70% of the fleet of curing presses will be electrified.</span></div>"]}],"action":[0,{"_id":[0,"clst5vg4q1byx13hcexdhho8f"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldtmg70059356c5hc568i1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpldux3m298c0tnpanb03v53"],"cursor":[0,true],"title":[0,"The Group's decarbonization plan"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clt8r849509s913dhh5068086"]]],"imagePreviewFields":[0,{"clt8r849509s913dhh5068086":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldux3o298d0tnp5ge3gic2"],"url":[0,{"url":[0,"https://youtu.be/VHWxP0K15ig"],"title":[0,"Decarbonization plan of Michelin Group"],"thumbnail":[0,"https://i.ytimg.com/vi/VHWxP0K15ig/hqdefault.jpg"]}],"title":[0,"Vidéo en motion design sur le plan de décarbonation du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldv7dr007q356cvvntuttw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 2019, the Gravanches plant in Clermont-Ferrand became the first MICHELIN tire plant in the world to achieve “net-zero emissions”. A heat pump recovers waste heat given off by the production process and uses them for heating, while all the electricity required to operate the plant comes from guaranteed renewable sources. <br><br>Since 2008, the Michelin Group has been taking steps to develop renewable energies.</span></div><p><span>In 2023, Group plants in 13 European Union countries, Asia and Brazil have been using guaranteed-renewable electricity. Energy efficiency is still the priority of the “net-zero emissions” roadmap.</span></p><p style=\"text-align: justify\"><span>In 2023, 361 projects were undertaken, requiring an investment of 114 million euros.</span></p><div><span>&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clst5xdae1c1n13hc25i85urq"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldya3z009k356ck6an7m2t"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpldz1vd00af356cm3y7sl06"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"114"],"title":[0,"In 2023, 361 projects were undertaken, requiring an investment of 114 million euros."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,80],"y":[0,48]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpldzygg00cd356chhs6njhm"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"And what about Scope 3?"],"textarea":[0,{"content":[0,"<div><span>Scope 3 greenhouse gas emissions do not come directly from the Company, but </span><strong><span>Michelin intends to take action along its value chain</span></strong><span> to achieve its “net-zero emissions” targets. In 2023, the Group’s Scope 3 emissions amounted to </span><strong><span>143 million tonnes of CO</span><sub><span>2</span></sub></strong><span>, </span><strong><span>91% of which stemmed from use of the Group’s tires sold around the world.</span></strong></div><p></p><p></p><div><span>Of the 15 Scope 3 categories listed by the </span><a href=https://www.michelin.com/"https://ghgprotocol.org//">Greenhouse Gas Protocol</span></a><span> methodology, No. 11 “Use of the products sold” frequently weighs heavily a company’s carbon footprint. Michelin intends to address this item by improving its tires’ energy efficiency and is aiming for a 10% increase in efficiency between 2020 and 2030. Michelin’s e.PRIMACY range is an excellent example of this. With its low rolling resistance, the MICHELIN e.Primacy tire is the champion of energy efficiency and is leading the way for a new generation of products, designed with consideration given to their lifecycle analysis. All of the e.PRIMACY tire’s environmental impacts have been calculated and optimized, from the mining of the raw materials used to the production, distribution, use and recycling of the tires.</span></div><p><span>The transport, supply chain, and the suppliers of raw materials are also targets for improvement in Michelin’s bid to achieve “net-zero emissions”. Transporting less, better, and differently by using multimodal and decarbonized transportation is a major challenge. Michelin is on track with its roadmap. It reduced shipping-related CO</span><sub><span>2</span></sub><span> emissions by 25% between 2019 and 2023. It is even offering tangible solutions such as the Wisamo inflatable wing, which will make it possible to decarbonize sea freight. On the suppliers’ side, their process for integration, commitment and tracking has already been drawn up for 2024: 70% of their CO</span><sub><span>2</span></sub><span> emissions corresponding to Group purchases will have to be covered by scientific targets. By 2030, Michelin is aiming to reduce the emissions linked to its raw materials purchases by almost 30% compared with 2019. For the disposal of its end-of-life tires, Michelin had engaged technical partners to recycle and reuse certain raw materials (carbon black and steel).</span></p>"]}],"action":[0,{"_id":[0,"clst5zeys1clm12j836979g8d"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clple1h5800h6356cifhorw53"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"De car bo nize"],"content":[0,{"content":[0,"<p><strong><span>Four syllables to fight global warming. Michelin has embarked on a vast program to achieve its “net-zero emissions” targets and uphold its “All Sustainable” approach through to 2050. The Group’s decarbonization plan is unfolding for everyone to see and in the firm belief that we can win this race against the clock to protect the climate. At the same time, Michelin is pursuing its commitment through a genuine effort to reduce its environmental footprint: it is protecting biodiversity</span></strong><span>&nbsp;</span><strong><span>at its facilities, saving resources and maintaining a </span></strong><a href=https://www.michelin.com/"https://natural-rubber.michelin.com/fr//">responsible natural rubber industry</span></strong></a><strong><span>.</span></strong></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr0t2o9100ss356fl5v8vxmk"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clple2jz900ji356crm6w0kgj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notes"],"content":[0,{"content":[0,"<div><em><span>The category of tires to which the MICHELIN e.Primacy belongs is defined by the summer tire ranges of Premium brands such as CONTINENTAL, GOODYEAR, BRIDGESTONE, PIRELLI and DUNLOP, which a consumer can purchase from a retailer. </span></em><strong><em><span>Not including ranges designed to meet car manufacturers’ specific “original equipment” specifications.</span></em></strong><em><span>&nbsp;</span></em></div><div><em><span>When new, the MICHELIN e.PRIMACY tire generates on average 2 kg/t less rolling resistance than the average of its competitors. This represents a fuel saving of up to 0.21l/100 km for a VW Golf 7 1.5 TSI, or an extra 7% range for a VW e.Golf.&nbsp;</span></em></div><div><em><span>Energy consumption refers to the fuel for heat-engine and hybrid vehicles, and electricity for electric vehicles.&nbsp;</span></em></div><div><em><span>Rolling-resistance tests on a machine, conducted by Applus Idiada at Michelin’s request, in June (new tire) and August 2020 (buffed down to 2mm), using a 205/55 R16 91V tire size, comparing the MICHELIN e.Primacy tire (new: 5.58kg/t &amp; worn: 5.13kg/t) to the MICHELIN PRIMACY 4 tire (new: 7.74kg/t &amp; worn: 6.25kg/t); BRIDGESTONE TURANZA T005 (new: 7.17kg/t &amp; worn: 5.81kg/t); CONTINENTAL ECOCONTACT 6 (new: 6.39kg/t &amp; worn: 5.49kg/t); CONTINENTAL PREMIUM CONTACT 6 (new: 8.93kg/t &amp; worn: 6.94kg/t); DUNLOP BLURESPONSE (new: 7.97kg/t &amp; worn: 5.54kg/t); GOODYEAR EFFICIENT GRIP 2 (new: 7.01kg/t &amp; worn: 5.38kg/t); PIRELLI CINTURATO P7 BLUE (new: 6.96kg/t &amp; worn: 6.30kg/t); PIRELLI CINTURATO P7 (new: 8.79kg/t &amp; worn: 6.97kg/t).  Environmentally-friendly driving is heavily dependent on the driving habits, the vehicle and the tire pressure.&nbsp;</span></em></div>"]}],"isOpen":[0,false]}]]],"anchorId":[0,""],"_id":[0,"clple2xpt00js356c7eb4aa0o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/expand-collapse"],"aposPlaceholder":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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years"],"searchSummary":[0,""],"imageIds":[1,[[0,"clniyhg0q9aod0tsa5bwag5ge"]]],"imageFields":[0,{"clniyhg0q9aod0tsa5bwag5ge":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/decarbonization-a-major-strategic-issue-for-michelin"],[0,"/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkvpvfg074w0iqqdai2c2v5"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"relatedReverseIds":[1,[[0,"clfwcx83q0mk30ujt385k6djw"],[0,"zxy7abrotcgc442myp44k9mw"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"],"_children":[1,[]]}],[0,{"_id":[0,"clpr1yxqr3eqb0tjl2cpfbal5:en:published"],"aposDocId":[0,"clpr1yxqr3eqb0tjl2cpfbal5"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-09-24T13:11:21.832Z"],"slug":[0,"/media/magazine/michelin-is-taking-action-to-reduce-tire-wear-particle-emissions"],"title":[0,"Michelin is taking action to reduce tire wear particle emissions"],"intro":[0,{"content":[0,"<p><strong><span>Michelin has been keeping a close watch on the issue of tire wear particles for many years; these are the particles which are generated by friction between the tire and the road surface. The Group is the leader in this field and is striving to reduce the phenomenon of abrasion, by leveraging its expertise in materials and advocating changes to the regulations.&nbsp;</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clpr1y0de3fbf0th2bohv93gq"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn3mc3s03fz13ov4wdn4imx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3mgrs004i356rxt134xbl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Good tire grip on the road is essential for driver safety. But this road grip has physical consequences: it generates tire wear particles due to the friction between the tire and the road surface. This is known as abrasion and the particles generated are Tire and Road Wear Particles (TRWP).&nbsp;&nbsp;</span></div><div> </div><div><span>Various factors can exacerbate abrasion such as tire quality, driving behavior, the type of road surface and tire pressure.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3mjhb004t356r3fwn1dry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What are tire wear particles made up of?"],"textarea":[0,{"content":[0,"<div><span class=\"ds__note\">According to the definition of the European Chemicals Agency (ECHA), tire wear particles belong to a subcategory of microplastics. However, their properties are quite different from the microplastics which are a byproduct of the plastics we encounter in everyday life (bottles, packaging, textiles etc.) in particular in terms of degradability, size, composition and density.&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">These particles consist of equal proportions of tire tread debris, minerals and dust from the road surface measuring between 80 and 100 microns (the equivalent of a hair’s breadth); by comparison, the average diameter of microplastics is 5 microns.&nbsp;&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their biodegradation, although still little studied, would appear to be much faster (50% of tire wear particles disappeared in 16 months).</span><sup><span class=\"ds__note\">(1)</span></sup></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their physical properties mean that they fall to the ground quickly which limits the quantity of airborne particles. However, there is a risk of them being discharged into the aquatic environment.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a8z14ic7qh3f9rh"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpr23n52001l356chh6793ck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Do tire wear particles contribute to air, soil and water pollution?"],"textarea":[0,{"content":[0,"<div><span>To correctly assess the contribution of wear particles to air, soil and water pollution, the studies based on direct measurement of samples must be dissociated from extrapolations based on statistical models which do not use real-life data.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as air pollution is concerned</span></strong><span>, the various studies carried out by the Tire Industry Project (TIP) and other research bodies all reach similar conclusions. The TIP was set up fifteen years ago in order to study cross-cutting issues concerning the entire tire industry (wear particles, end-of-life tire recycling etc.). Eleven of the world’s largest tire manufacturers are members under the auspices of the World Business Council for Sustainable Development (WBCSD).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The findings of these international studies conducted in different countries</span><sup><span>(2)</span></sup><span> show that </span><strong><span>tire wear particles do not significantly contribute to air pollution </span></strong><span>and in fact</span><strong><span> </span></strong><span>are only found in minuscule quantities in urban pollution: less than 1% of PM10 and less than 0.3% of PM2.5 on average (PM = </span><em><span>particulate matter</span></em><span>).&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as soil and water pollution is concerned</span></strong><span>, this depends on the</span><strong><span> distance</span></strong><span> between the emission zones and the estuaries. It appears that between 1% and 13% of wear particles end up in the ocean.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Studies carried out since 2019 reveal that a </span><strong><span>substance called 6PPD-Quinone is toxic for certain marine species</span></strong><span> (Coho salmon).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>This substance is apparently produced during the transformation of an antioxidant (6PPD) used in tires which plays an important role in safety.  These studies are not yet able to explain the mechanism of toxicity.&nbsp;&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin has pledged to reduce the environmental impact of its products and activities and launched a </span><strong><span>special research program in 2022</span></strong><span> </span><strong><span>to identify a substitute for 6PPD.</span></strong><span>&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a9014icdmqnfqsx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpr25rn9002i356cjo902u3f"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clps44ni40032356ckz0mg5k3"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Cyrille Roget"],"jobTitle":[0,"Michelin Group Technical and Scientific Communication Director"],"textarea":[0,{"content":[0,"<p><em><span>Thanks to Michelin’s longstanding expertise in materials, i.e. our ability to use fewer materials in our tires to make them more lightweight while delivering products that last longer and perform better, the Group has succeeded in keeping tire abrasion in check resulting in a 5% reduction in particle emissions from its products between 2015 and 2020.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm6d0yd80vwe0thj9sd4atkh"]]],"imageFields":[0,{"clm6d0yd80vwe0thj9sd4atkh":[0,{"top":[0,39],"left":[0,902],"width":[0,844],"height":[0,844],"x":[0,52],"y":[0,35]}]}]}]]],"anchorId":[0,""],"_id":[0,"clps45x89004y356czmse30xw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Michelin, unchallenged leader in particle emission reduction"],"textarea":[0,{"content":[0,"<div><span>Factoring in the environmental impact of its products is part of Michelin’s DNA and forms an integral part of corporate strategy. The Group has been closely following the findings of scientific studies on TRWP for many years and stays abreast of all issues related to wear particle emissions and their impact on the planet.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>New information is emerging, contributing to a better understanding of the impact and risks associated with tire abrasion but Michelin has not waited for this to take action: the company has been working on reducing abrasion for many years - right from the design phase.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>To achieve this, Michelin has capitalized on its know-how in formulating synthetic rubbers (functionalized SBR*) and optimizing tread patterns so as to reduce the amount of rubber used.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin also makes use of simulation techniques on the contact patch to reduce slippage and limit tire abrasion.&nbsp;</span></div><p></p><p></p><div><span class=\"ds__note\"><span>*Styrène Butadiène Rubber</span></span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseunmxa376g12hv2tb14yq3"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps4z7jt0081356cotmhdxjk"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clps51of600hy356c6c151m85"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpqpbnez374f0tjlhxq9b7ep"]]],"mediaPropertiesFields":[0,{"clpqpbnez374f0tjlhxq9b7ep":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>This policy made it possible to slash TRWP emissions in Michelin products by 5% between 2015 and 2020. This represents a global aggregate saving of </span><strong><span>100,000 tons of particles</span></strong><span>. In the medium-term, Michelin is working on developing new bio-assimilable materials, significantly limiting the potential impacts of particle emissions.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9214ic5655802u"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps521sr00k3356c8366eoln"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin, a key player driving the progress of the entire tire industry"],"textarea":[0,{"content":[0,"<div><span>The Group has long been in favor of defining regulatory thresholds for tire abrasion so as to limit tire wear particle emissions worldwide. In this respect, Michelin supports the recommendations of the European Commission encompassed in the Euro 7 standard to adopt tire abrasion limits.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin and its competitors, fellow members of the European Tyre and Rubber Manufacturers' Association (ETRMA), have agreed upon the definition of a method for measuring particle emission performance for passenger cars. It is a robust, reproducible method which reflects average usage in Europe, expressed in mg/km/T. &nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group is involved in the Tire Industry Project with other tire manufacturers but also helps fund studies conducted by other bodies to further scientific understanding of wear particles.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9314icbh32bd6t"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clps557x7002q356c5ar8ypyj"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpsgdoep00u8356cw5rogqto"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 20 %"],"title":[0,"Reduction in particle emissions of the MICHELIN e-Primacy range compared to the previous range, the MICHELIN Primacy 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,33],"y":[0,90]}]}]}],[0,{"_id":[0,"clpsge5yb00w6356cswmlohkh"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 25 %"],"title":[0,"Reduction in particle emissions of the MICHELIN Pilot Sport 5 range compared to the previous range, the MICHELIN Pilot Sport 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpsgel3900y4356cq6uffhcp"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,false],"heading":[0,""],"intro":[0,{"content":[0,""]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"_id":[0,"cltzzkhni0c1f13lqa5u64ji0"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.page-list-push.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"cards":[1,[[0,{"_id":[0,"cltzzj0y1004d356mlicxn769"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"press-releases"],"title":[0,""],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"cltr996c7027x13kcabc08n9x"]]],"imageFields":[0,{"cltr996c7027x13kcabc08n9x":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pressReleasesIds":[1,[[0,"cltr9c5th02da13j8dum151f9"]]],"pressReleasesFields":[0,{"cltr9c5th02da13j8dum151f9":[0,{}]}],"pageIds":[1,[]],"pageFields":[0,{}]}],[0,{"_id":[0,"cltzzjelg007k356m8ki4xqzc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"page-tree"],"title":[0,"Michelin’s 360° environmental approach"],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"clhzztmq32vrq0tn0401xbknm"]]],"imageFields":[0,{"clhzztmq32vrq0tn0401xbknm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pageIds":[1,[[0,"clptmaged1qd90tmv1guk20dj"]]],"pageFields":[0,{"clptmaged1qd90tmv1guk20dj":[0,{}]}],"pressReleasesIds":[1,[]],"pressReleasesFields":[0,{}]}]]],"description":[0,{"content":[0,""]}],"actions":[1,[]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltzzkh8200eb356mb6f9o2zw"],"metaType":[0,"widget"],"type":[0,"page-list-push"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clps5ckt600ap356cay4xpl89"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notice"],"content":[0,{"content":[0,"<div><em><span>(1) Environmental Degradation of Tire Wear Particles S. H. Cadle, R. L. Williams (1980), Rubber chemistry and technology Vol53. P. 903-914, Environmental Science Department, General Motors Research Laboratories, Warren, Michigan 48090.</span></em><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><em><span>(2) Air pollution studies:</span></em><span>&nbsp;</span></div><div><em><span>Tyre wear in particulate matter - No need to panic! Stein, G. &amp; Wünstel, E. &amp; Travnicek-Pagaimo, W. RFP 1/2013, Volume 8;</span></em><span>&nbsp;</span><em><span>International conference on rubber and rubber-like material; Kharangpur, India.</span></em><span>&nbsp;</span><em><span>Measurement of airborne concentrations of tire and road wear particles in urban and rural areas of France, Japan, and the United States, Panko et al, 2013.</span></em><span>&nbsp;</span><em><span>Evaluation of Tire Wear Contribution to PM2.5 in Urban Environments. 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To achieve this, Michelin can leverage its </span><a href=https://www.michelin.com/"https://www.michelin.com/en/innovation/" target=\"_blank\"><strong><span>innovative power</span></strong><span> </span></a><span>and indepth knowledge of the properties of materials, in particular composites.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98799o001e356uzqzsqa4x"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"From the “VISION concept” to “AIRLESS” technology - expertise boosted by passion"],"textarea":[0,{"content":[0,"<p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/group/activities/tires/vision-concept/" target=\"_blank\"><strong><span>VISION concept</span></strong></a><span> was unveiled by the Group in 2017 as a sustainable development model for tires. The four main characteristics of this model are AIRLESS technology, connectivity, the use of renewable or recycled materials and a tread that can be recharged on demand. With AIRLESS technology, the air is replaced by a revolutionary load-bearing structure securing wheel stability and guaranteeing a comfortable and safe ride. What lies behind such an amazing feat? Michelin has developed distinctive know-how in the design and production of innovative materials based on materials science. </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/designing-flexible-composite-products/" target=\"_blank\"><strong><span>Expertise in composite solutions </span></strong></a><span>built on the ability to blend materials of very different types is a major differentiating factor and allows Michelin to be best in class in AIRLESS technology.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ed1z00j9356us4yj9kn9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ed1z00j8356u1h5lnpud"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98gpgs00kb356u9tcrqc21"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clixmxs3904yi0una8r9b6ca2"]]],"mediaPropertiesFields":[0,{"clixmxs3904yi0una8r9b6ca2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"The various benefits of AIRLESS technology"],"textarea":[0,{"content":[0,"<div><span>For Michelin, no development project can be tackled without factoring in all its economic, social or environmental impacts. The Group has chosen an </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><strong><span>“All sustainable” approach</span></strong></a><span>. One of its main drivers is innovation and Michelin’s AIRLESS technology certainly fits the bill.</span></div><p></p><div><span>In a world of finite resources, one of the most important environmental features of any object, including tires, is that they last longer. Yet, every year, 20%</span><sup><span>1</span></sup><span> of tires are scrapped prematurely because of a flat (12%) or irregular wear (8%) as a result of inappropriate tire pressure (8%). That’s the equivalent of 200 million tires. These situations could be avoided thanks to AIRLESS technology. Another major advantage of AIRLESS solutions is the cost factor; reducing vehicle downtime boosts productivity and avoiding premature tire replacement saves money. Moreover, maintenance is quicker as it is no longer necessary to check tire pressure. Lastly, it guarantees peace of mind and additional safety for everyone on the road which is a definite advantage.</span></div><p></p><div><sup><span>1</span></sup><em><span> Internal \"scrapyard\" study (2012-2015) based on a sample of 135,000 tires and extrapolated globally (estimated 1 billion end-of-life tires every year).</span></em><span>&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98giy800k0356u68jj09ot"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98giy800jz356usfimbmay"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Tweel, Uptis, Michelin Lunar Airless Wheel… three AIRLESS solutions for three separate applications"],"textarea":[0,{"content":[0,"<h3><strong><span>TWEEL, AIRLESS technology applied to construction and handling machinery</span></strong></h3><div><span>&nbsp;</span></div><div><span>TWEEL tires are puncture-proof thanks to their tough tread and flexible spokes designed to bear the weight of the vehicle; in terms of behavior, they are the same as standard tires.</span></div><div><span>Launched in 2012, TWEEL tires have already performed well on the market, proving their multiple benefits: easy mounting, exceptional operator comfort, improved productivity, damage resistance and enhanced durability.</span></div><div><span>A TWEEL range exists for a whole variety of vehicles and equipment such as compact loaders, handling equipment and all-terrain utility vehicles.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ll3l00oe356upq36h0g5"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ll3l00od356us3hb65rp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98md6o00p2356ua3urez4u"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xq9x3ptj13onfqa6bk4j"]]],"mediaPropertiesFields":[0,{"clw97xq9x3ptj13onfqa6bk4j":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>TWEEL is a portmanteau of tire and wheel clearly illustrating that it is a combination of the two. This innovation saw the light of day at the Michelin Research Center in Greenville, South Carolina.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98n9xl00rq356u5kd1u308"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>Uptis, AIRLESS technology applied to cars and light vehicles</span></strong><span>&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>The subject of more than 50 patents related to the tire’s structure and high-tech materials, MICHELIN UPTIS encapsulates the vast know-how that Michelin has acquired in 130 years, particularly in the field of high-tech materials. It combines </span><strong><span>an aluminum wheel and a flexible load-bearing structure made from glass fiber reinforced plastic</span></strong><span> (GFRP). As it has no compressed air, it cannot puncture. This tire mainly addresses the light utility vehicles fleet market for professional use dedicated to last mile deliveries. Michelin signed two sales partnerships in 2023, one with </span><strong><span>DHL</span></strong><span> in Singapore and the other with </span><strong><span>La Poste,</span></strong><span> the French post office.&nbsp;These partnerships provide an opportunity to test UPTIS prototypes in the extremely demanding real-world condition of last-mile deliveries: frequent stops, driving on to and off of sidewalks, highways, and rural roads in poor condition, repeated braking and acceleration, etc. UPTIS is currently </span><strong><span>the only AIRLESS solution in use on the open road and in real-world conditions</span></strong><span>. These real-life tests will be taking place until the end of 2025 and will help enhance the Group’s knowledge in this area thanks to advanced analysis and expertise.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98nry800se356uhwyzu6rj"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98nry800sd356u4yjo05oy"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,""],"cursor":[0,false],"_id":[0,"clw99vuuv3qy513on50tu6fv2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clw97y2lf3q1y14om4bppcbkn"]]],"imagePreviewFields":[0,{"clw97y2lf3q1y14om4bppcbkn":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/E_Xz3wymzTU?si=5XKSUXuH323aGXXg"],"title":[0,"Michelin UPTIS pour DHL et La Poste"],"thumbnail":[0,"https://i.ytimg.com/vi/E_Xz3wymzTU/hqdefault.jpg"]}],"title":[0,"Michelin équipe désormais des véhicules de livraison de La Poste avec sa solution airless UPTIS."],"_id":[0,"clw99vuuy3qy613on925oeq8n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clw99sz7o01ub356uluwa6zpq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>At the end of 2023, the UPTIS prototypes in circulation had already driven more than 4.5 million kilometers.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98puv100w3356uift2xalm"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>AIRLESS technology applied to the lunar wheel</span></strong><span>&nbsp;&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>Michelin belongs to the Moon RACER</span><sup><span>2</span></sup><span> team which was tasked with conducting the feasibility study for the lunar terrain vehicle as part of NASA’s ARTEMIS project. The Group will be able to leverage its previous experience on NASA projects as well as its expertise in airless tires and </span><strong><span>its knowledge of high-tech materials</span></strong><span> to design a lunar wheel capable of withstanding extreme temperatures (over 100°C and below -240°C) and solar and galactic radiation, while preserving the vehicle’s battery life and providing maximum traction on aggressive, uneven ground. Michelin believes that the technical developments and scientific breakthroughs during the project will help the Group to continue innovating in applications back on earth! The next milestone will be in one year’s time when the Group presents its feasibility roadmap.</span></div><p></p><p><sup><span>2</span></sup><em><span> Michelin’s fellow members in the team coordinated by Intuitive Machines include AVL, Boeing and Northrop Grumman.</span></em><span>&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98tihg00xw356ugdby34vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98tihg00xv356uu7wzfafm"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98dod000ix356uzmyata7z"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xuqn3q1u14om4w3z1yzs"]]],"mediaPropertiesFields":[0,{"clw97xuqn3q1u14om4w3z1yzs":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>This is not the first time Michelin has collaborated with the NASA. 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That’s the equivalent of two F1 Grand Prix races!&nbsp;&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4ke7oc0031356szqmpy8ge"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4ke7oc0030356stflju4ce"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly5kse9200b5356wgwibj8tu"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cly5ks1b328g515rs6526160f"]]],"mediaPropertiesFields":[0,{"cly5ks1b328g515rs6526160f":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Safety, the environment, savings: 3 good reasons to use tires designed to last"],"textarea":[0,{"content":[0,"<div><span>Bear in mind that, from the moment a tire is fitted on a vehicle and driven, it starts to wear, and the more it wears, the more its performances change: some for the better, others not.&nbsp; This is because, while certain performances improve with wear – rolling resistance or noise, for example – wet braking, on the other hand, becomes less efficient as the tire wears down.&nbsp; For this reason, and also because safety has always been one of the Group’s core concerns, Michelin believes that tire tests should not be restricted to new tires, but should also be performed on worn tires. There are also undeniable economic and environmental benefits to being able to drive perfectly safely down to the tire’s legal wear limit. Fewer tire changes mean fewer expenses and a smaller impact on our planet.&nbsp;&nbsp;</span></div><p></p><p><span>So the “long-lasting performance” goal is at the heart of </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><span>Michelin’s “All-sustainable” approach</span></a><span>; protecting the environment, in particular, is a long-standing commitment and one of the Group’s five core values. Michelin estimates that, in Europe alone, 128 million</span><sup><span>(2) </span></sup><span>tires and 6.6 million</span><sup><span>(2)&nbsp;</span></sup><span> tonnes of CO₂ emissions would be avoided if all tires could be used down to their legal wear limit. Increased safety, a reduced tire budget, less waste generated, less material used, less energy consumed: it’s obvious to Michelin that the solution lies in designing tires that are made to last, and approving tires’ performances through mandatory pre-sales testing.&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kfrde003s356suub5aqoo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kfrde003r356spa5ie438"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"New regulation on worn tires"],"cursor":[0,true],"_id":[0,"clyefdama2ndl13po2as6atq9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clyef4x1w08o713o4dbrn6au1"]]],"imagePreviewFields":[0,{"clyef4x1w08o713o4dbrn6au1":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,533],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/q6zM9zamebg"],"title":[0,"Michelin Story - Long Lasting Performance - New regulation on worn tires"],"thumbnail":[0,"https://i.ytimg.com/vi/q6zM9zamebg/hqdefault.jpg"]}],"title":[0,"Michelin is delighted that the new European regulations on the performance of used tires come into force in July 2024. These regulations will benefit consumer safety, their wallets and the planet."],"_id":[0,"clyefdamc2ndm13poa8y774fy"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyef7qt400aa356w0rcn216b"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cly5ktlun00bq356w1vehhzt1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"128"],"title":[0,"In Europe, replacing tires before the legal wear limit of 1.6 mm would result in over 128 million tires being manufactured every year. Worldwide, the figure would reach 400 million."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cly5ky6l000nb356wzknv8kuk"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"6,6"],"title":[0,"In Europe, using tires up to their legal wear limit of 1.6 mm would save up to 6.6 million tonnes of CO2 emissions every year. Worldwide, this saving would amount to 35 million tonnes."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly5l1i2i00s7356whpd3wr4v"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"The authorities finally recognize the necessity of testing worn tires"],"textarea":[0,{"content":[0,"<div><span>For all of these reasons, Michelin has always been convinced of the need to update the EU regulations and has actively campaigned for this. The final impetus came in November 2019, when the European Union formally adopted the amendment of the Regulation on General Vehicle Safety, aimed at tightening road safety in Europe. Among the measures adopted by the European institutions was the very first mention of the need to lay down a threshold value for worn tires. Following the text drafted by the European Union authorities, work was conducted within the United Nations Economic Commission for Europe (UNECE) to define the testing method and propose a test. Accordingly, this threshold value was introduced in July 2024 for the new types of passenger car tires. In other words, it will no longer be possible to market tires that exceed this threshold value.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kku8v0090356stjbihbdo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kku8v008z356s6mc2xexi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cly4kj14w0087356s5z1ckpam"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Cyril Roget"],"jobTitle":[0,"Michelin Group Scientific Innovation and Communications Director"],"textarea":[0,{"content":[0,"<p><em><span>Up until now, only new tires underwent performance testing and type approval. Nothing was done to measure the performance of a tire that was worn down to the 1.6mm tread-wear indicator. That just didn’t make sense for us. That’s why we’re pleased today to see the European regulation amended to include the testing of worn tires.</span></em><span> </span><em><span>For our safety, the environment and our purchasing power, we all stand to gain from this new regulation.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clvgfspxf1qhh12o72m133bpt"]]],"imageFields":[0,{"clvgfspxf1qhh12o72m133bpt":[0,{"top":[0,158],"left":[0,0],"width":[0,1400],"height":[0,1400],"x":[0,57],"y":[0,27]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly4kjzl3008o356sa2a5o2io"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Why perform wet-braking tests, and under what conditions?"],"textarea":[0,{"content":[0,"<p><span class=\"ds__note\">There are two reasons for that. Firstly, Michelin believes that the current regulatory wet-braking test, which is performed on new tires to define the safety threshold, is the one best suited to measuring worn tires’ performance. Moreover, this test, which measures the braking distance necessary for a vehicle to decelerate from 80 km/h to 20 km/h, with less than 1 mm depth of water, corresponds perfectly to the actual risk conditions that we might encounter on the road. Recent accidentology studies carried out in Germany</span><sup><span class=\"ds__note\">(3)&nbsp;</span></sup><span class=\"ds__note\"> in particular showed that only one in a thousand car accidents are caused by aquaplaning, which occurs when water is well over 1mm deep. As for the speed of 80 km/h, another study indicates that, in 90%</span><sup><span class=\"ds__note\">(4) </span></sup><span class=\"ds__note\">of the accidents that occur on wet roads, the speed at which the car was traveling before the accident happened was under 80 km/h.&nbsp;</span></p><p><span class=\"ds__note\">&nbsp;</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4klndf009p356s9pstcfsv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4klndf009o356sya4t5fq6"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><strong><span>Michelin is engaged in the global combat against road accidents and sees mobility as a universal right, central to human development. It has never ceased to act and innovate to make mobility ever safer and more efficient, with maximum performances and minimum resource consumption and environmental impacts.&nbsp; The entry into force of worn-tire testing therefore marks another major step to which the Group is proud to have contributed, and once again demonstrates the aptness of Michelin’s history-making choice to design tires with performances that are made to last.&nbsp;&nbsp;</span></strong></div><p><br><br><span class=\"ds__note\"><sup><span>(1)</span></sup><em><span> With the results we have to date and our performance estimates, we are convinced that less than 0.5% of our products may not have sufficient margin to pass the wet grip threshold in a worn state. These are mainly a few tire sizes specially designed for ice use with the Igloo marking.&nbsp;</span></em><span>&nbsp;</span></span></p><div><span class=\"ds__note\"><sup><span>(2)</span></sup><span> </span><em><span>Data from the Ernst &amp; Young report entitled \"No fatality to programmed obsolescence\" - May 2017.</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(3)</span></sup><span> </span><em><span>Studies conducted by the </span></em><strong><em><span>VUFO</span></em></strong><em><span> (the University of Dresden’s accidentology chair) and the </span></em><strong><em><span>GIDAS</span></em></strong><em><span> (the German In-Depth Accident Study project)</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(4)</span></sup><strong><em><span> GIDAS 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Michelin will always be Michelin because we will always care - not just for our employees, and more widely, for the local communities and the regions where we do business.”</span></em><span>&nbsp;Florent Menegaux, Chief Executive Officer of the Michelin Group</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clyfuyp440dfr13o42kg74ptu"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"clyij2tth005t12o4aka21spt"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"clyij1j0900om356rt2expx3n"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>Social innovation has been a hallmark of Michelin’s identity since the very beginning. At Michelin, innovation is not just a matter of technology. Michelin is also a pioneer in social terms, supporting its employees in both their personal and professional lives through a program of action. Very early on in its existence, Michelin created an environment conducive to the enhanced wellbeing of its employees and their families, building schools, healthcare centers, hospitals, sports amenities and offering training opportunities. It was also a way to make the company a more attractive employer at a time when there was a labor shortage due to a mainly rural population.</span></p><p><span>As early as 1927, Edouard Michelin wrote: </span><em><span>“We are convinced that our firm is prospering due to its welfare programs.”</span></em><span> A century later, Michelin Group CEO Florent Menegaux declared: </span><em><span>“We cannot expect our employees to buy in to a collective project if they are living in survival mode.”</span></em><span>&nbsp;</span></p><p><span>These declarations were made several decades apart but the two company leaders shared the same belief. In other words, </span><strong><span>Michelin will always be Michelin!</span></strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyij2ps800ox356r2qt9ph6v"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin laid the foundations for its social policy at the start of the 20th century"],"textarea":[0,{"content":[0,"<ul><li><p><span>Michelin’s bonus and profit-sharing scheme dates back to the start of the last century.</span></p></li><li><p><span>In 1910, Michelin set up a cooperative to supply food and consumer goods to its employees. It also ran a restaurant serving around 700 meals a day.</span></p></li><li><p><span>Given the dilapidated state of housing, the company purchased 35 hectares of land and built 8,000 affordable housing for its employees between 1919 and 1923.</span></p></li><li><p><span>Dispensaries provided free medical appointments for employees and first-aid stations were set up in the plants.</span></p></li><li><p><span> In the middle of the nineteen thirties, Michelin opened its first daycare center so that women could breastfeed their babies during working hours.</span> </p></li><li><p><span>Michelin took care of educating its employees’ children, opening an apprenticeship center and arranging evening classes for its workers. </span></p></li><li><p><span>Sport was important for the company too: in 1911, it founded the ASM club (Michelin sportive association), which boasted a swimming pool - the only one in the area for many years! - with its legendary Michelin Man Fountain.</span></p></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvjc9400hy356ueac9ub7q"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfvjc9400hx356ukh6ok5d3"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"album":[1,[[0,{"_id":[0,"clyfvel5s00eo356ujmvk8hvm"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdao52s7z13po7bfjegx9"]]],"desktopMediaFields":[0,{"clyfvdao52s7z13po7bfjegx9":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvexa500eu356uvvx3xl5o"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdk532s5e15rsdwtyfbsa"]]],"desktopMediaFields":[0,{"clyfvdk532s5e15rsdwtyfbsa":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvf2vz00f0356u3sfr4fgs"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdme90dol13o415bf42k6"]]],"desktopMediaFields":[0,{"clyfvdme90dol13o415bf42k6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvfcu000f6356um439p1ly"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdhur2s8713podlrg1nms"]]],"desktopMediaFields":[0,{"clyfvdhur2s8713podlrg1nms":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvgd9500fo356uq07dtdmr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdffz0dof13o4blfad4n6"]]],"desktopMediaFields":[0,{"clyfvdffz0dof13o4blfad4n6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvg1y400fi356u18eq3exj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdoue2s8f13poa7qzhlj0"]]],"desktopMediaFields":[0,{"clyfvdoue2s8f13poa7qzhlj0":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvft1e00fc356uea5f7upc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvd8i20do513o4083l4h4c"]]],"desktopMediaFields":[0,{"clyfvd8i20do513o4083l4h4c":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"displayDownloadAllCTA":[0,false],"_id":[0,"clyfvhq3800gm356u16p7w9t1"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/album-slider"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<p><strong><span>A lasting heritage which still resonates today - putting people first</span></strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfwuq8w01nd356un81gac1g"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>For Michelin, no change can come about without factoring in the human dimension. In Michelin’s quest to accelerate and sustain change it puts the wellbeing of the people with whom it interacts on a par with its economic, financial and environmental goals. </span></strong></p><p><strong><span>&nbsp;</span></strong></p><h2><strong><span>Social security, workplace inclusion, a living wage, lifelong learning - these are all natural commitments for Michelin.</span></strong></h2><p><span>Taking care of employees who devote time and effort to contributing to the success of the company seems only fair. For Michelin it goes without saying.&nbsp;This underpins the Group’s multifaceted vision which is deployed worldwide: a universal social protection floor, adequate pay to provide for the needs of the employee’s family and save for a rainy day, an inclusive working environment, training opportunities throughout their career - Michelin undertakes a whole range of initiatives for the benefit of its employees. Here are a few examples:</span></p><p></p><ul><li><p><strong><span>The Michelin One Care Program</span></strong></p></li></ul><p><span>This program offers all Group employees worldwide a package of social benefits reflecting three core priorities: providing time off for a new arrival in the family, death benefits for the families of employees and healthcare coverage for all employees and their families.</span></p><p></p><ul><li><p><strong><span>A living wage for everyone</span></strong></p></li></ul><p><span>At the beginning of 2024, Michelin was awarded Global Living Wage Employer certification by the Fair Wage Network, a globally recognized NGO. This certifies that Group employees* receive at least the equivalent of the living wage.&nbsp;</span></p><p><em><span>*Scope of certification: all Michelin Group companies except for newly acquired companies or companies in the process of being sold.</span></em><br><br></p><ul><li><p><strong><span>Career-long training</span></strong></p></li></ul><p><span>Michelin opened its talent campus, “La Manufacture Des Talents”, in 2022 following on from Hall 32, a vocational training center for industry created in 2019. Both are intended to help boost lifelong employability and offer top-notch training in the careers of tomorrow. The talent campus offers more than 26,000 different training and personal development courses and has already delivered more than 4.7 million hours of training - twice as much as the usual figure in other companies. Moreover, the on-line training offer has increased six-fold in the space of three years.</span></p><p></p><ul><li><p><strong><span>An inclusive workplace</span></strong></p></li></ul><p><span>Equal opportunities, fair treatment for employees throughout their career, gender equality in industry where women are still underrepresented, diversity etc. Since 2005, the Group does its utmost to ensure that everyone - irrespective of their personal characteristics - is entitled to the same respect and consideration at all levels of the company and fights all forms of discrimination.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvqm5e00la356uk9azqagg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyfvqm5e00l9356uv311autz"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"Living wage"],"cursor":[0,false],"_id":[0,"clyfvt33k0dy513o4fx979spf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clvgbrl0q1nto12o7bgwgescx"]]],"imagePreviewFields":[0,{"clvgbrl0q1nto12o7bgwgescx":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,549],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/TDltDx9wNHU"],"title":[0,"Living wage programme: every employee deserves decent living conditions"],"thumbnail":[0,"https://i.ytimg.com/vi/TDltDx9wNHU/hqdefault.jpg"]}],"title":[0,"In 2021, the Group committed to providing all its employees with remuneration at least equivalent to the “living wage”, so that each employee can provide for his family's basic needs."],"_id":[0,"clyfvt33m0dy613o40z7d5dos"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyfvoixy00jk356uk2l4izgl"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clygzc32600zx356wa61qhr12"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"5"],"title":[0,"Nearly 5 million hours of training per year for 130,000 employees"],"mediaMask":[0,"P"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zy356wty2gifh6"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"14"],"title":[0,"A maternity/adoption leave of at least 14 weeks and a 4 weeks of paternity/adoption leave"],"mediaMask":[0,"K"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zz356wrbjjymw1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"20"],"title":[0,"Women currently account for almost 20% of the Group’s headcount and nearly 30% of managers are women"],"mediaMask":[0,"F"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clygzc32600zw356wwups082j"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>A host of community projects and initiatives across the globe</span></strong></h2><p><span>In response to the changing competitive landscape and structural factors impacting the competitiveness of its manufacturing operations, the Group may be obliged to halt certain activities in order to safeguard the future of the company, in some cases, despite the efforts deployed by its teams. These are among the most difficult decisions to take. Michelin systematically makes a two-pronged commitment, supporting all employees and helping the impacted communities. This is the role of </span><strong><span>Michelin Development</span></strong><span> which is involved in regenerating the areas impacted by economic change so as to encourage the emergence of new activities and promote job creation.&nbsp;The Group is involved in major transformation projects such as the CleanTech Innovation Park in Bamberg (Germany), the Michelin Scotland Innovation Park in Dundee (Scotland) and ATINEA in La Roche-sur-Yon (France). </span><strong><span>Michelin Development has created 40,000 new jobs since 1990.</span></strong></p><p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/parc-cataroux/" target=\"\"><strong><span>Parc Cataroux</span></strong></a><span> project is another illustration of a redevelopment initiative launched by the Group in collaboration with various local public and private partners. It is a multifaceted project intended to boost the economic dynamism and the attractiveness of the region, make cultural, recreational and sport/wellbeing activities more accessible, promote equal opportunities and encourage innovation. Parc Cataroux alone represents an investment budget of</span><strong><span> </span></strong><span>€300 million.</span></p><p><span>The Group is involved in a host of community initiatives wherever it does business. The Company’s </span><strong><span>Michelin Volunteering</span></strong><span> Program encourages employees to get involved in a variety of local community actions ranging from healthcare, education and emergency relief to safe mobility, environmental protection, diversity and inclusion. In Thailand, Indonesia and Brazil where Michelin is a large natural rubber buyer, it advocates for responsible </span><a href=https://www.michelin.com/"https://natural-rubber.michelin.com//" target=\"\"><span>management of the rubber growing sector</span></a><span>. For example, this includes contributing to the social and economic development of smallholders. 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we expect to offer many, often contradictory performances: to be round and flat, flexible yet rigid, tough enough to withstand the many hardships it is faced with on a daily basis. Michelin therefore has all the requisites to become a world leader in composites</em>.” - Florent Menegaux, Chief Executive Officer of the Michelin Group&nbsp;</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1ae4yru1zkw13jxffb8b66l"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1ahl3fg153d13k26r7da5vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1aes13g005d356wbt967co7"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Composites are marvels of technology, truly ingenious products which have already revolutionized many sectors of industry. Michelin is convinced that composites - with their infinite potential for innovation - will continue to play a key role in the future, helping address the huge human and environmental challenges that lie ahead. Constantly pushing back the frontiers of the possible, Michelin has developed genuine expertise in the field of composites.</strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1aesbrf005o356wztyb4zt7"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"All about composites...."],"textarea":[0,{"content":[0,"<p><strong>A composite consists of two or more different types of materials with complementary properties combined to form a product, offering even greater performance, usually capable of solving several issues at the same time.</strong></p><p>Did you know that we have been using composites for thousands of years? The mud and straw bricks used by the Egyptians and Mesopotamians to make their houses sturdier, the concrete made of lime, volcanic ash and fragments of rock the Romans used to build aqueducts and infrastructure were early forms of composites.</p><p>Whether derived from natural sources such as wood or bones, or from the chemistry of materials, <strong>composites are all around us today in a variety of forms</strong>. They are designed to help shield, buffer, secure, bond, seal and convey in multiple applications. Many innovations would simply not have been possible without composites, and entire sectors of industry - automotive and aeronautics for example - would have not achieved the same technological advances.&nbsp;</p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1ahmwed002j356x3u4sxwga"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1ahmwed002i356x4ptojrxh"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"What is a composite?"],"cursor":[0,false],"_id":[0,"cm1ahl3fh153e13k2cw6w450w"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1iz34t61sxa14ma33usa8w4"]]],"imagePreviewFields":[0,{"cm1iz34t61sxa14ma33usa8w4":[0,{"top":[0,56],"left":[0,6],"width":[0,1914],"height":[0,848],"x":[0,71],"y":[0,68]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://www.youtube.com/watch?v=v5ZAECxcCSM"],"title":[0,"What is a composite?"],"thumbnail":[0,"https://i.ytimg.com/vi/v5ZAECxcCSM/hqdefault.jpg"]}],"title":[0,"Composites, complex combinations of materials that were never meant to be together. Materials whose properties complement each other to solve several problems at the same time. Composites are present in all areas of mobility, construction, aeronautics and health."],"_id":[0,"cm1ahl3fk153f13k29h1a2pce"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1afks17006w356wh0k40hzz"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Composites are lightweight, strong, sustainable and long-lasting... characteristics which explain their popularity in diverse sectors such as automotive, aeronautics, sport and construction.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1ahkxe0008k356wk64d16zh"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tires: the composite par excellence on which Michelin has built its leadership"],"textarea":[0,{"content":[0,"<p>Without Michelin’s innovative power, its in-depth understanding of material properties and its ability to combine materials with often contradictory properties, tires would have never achieved today’s impressive levels of performance.&nbsp; Thanks to <strong>tires - a truly iconic composite containing more than 200 components </strong>- Michelin has acquired unparalleled expertise and achieved best-in-class status.&nbsp;</p><p>Michelin owes its leading position in composites to the cutting-edge expertise in tire technology it has been honing for over 130 years, combining chemistry, material processing, composite design and an understanding of how its products are used, extending from fundamental research right through to the manufacturing phase.&nbsp;&nbsp;</p><p>Conveyors, seals, belts, fibers, coated fabrics, membranes, resins and polymer medical implants are just some of <strong>the increasing number of composites manufactured by Michelin which is branching out beyond its emblematic core product - tires.&nbsp;</strong></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1eu0fx000bu356t0jjzp782"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1eu0fx000bt356thbjq4ncp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"The tire, the ultimate composite"],"cursor":[0,false],"_id":[0,"cm1ahp0ue154b13k26i4vcbyl"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1g4xi7d080e13jx27z9cg97"]]],"imagePreviewFields":[0,{"cm1g4xi7d080e13jx27z9cg97":[0,{"top":[0,112],"left":[0,0],"width":[0,1920],"height":[0,846],"x":[0,50],"y":[0,51]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/VoRjIHEH_zI"],"title":[0,"Pioneering Life-Changing Composites"],"thumbnail":[0,"https://i.ytimg.com/vi/VoRjIHEH_zI/hqdefault.jpg"]}],"title":[0,"A pioneer in materials science for more than 130 years, Michelin aims to build a world-leading manufacturer of the composites that transform our daily lives..."],"_id":[0,"cm1ahp0uh154c13k25yqp8rn8"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1ahp0ga003i356x62g956e0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Building a world-leading manufacturer of composites"],"textarea":[0,{"content":[0,"<p>Michelin’s goal is to become the global leader in composites, serving fast growing markets in highly demanding fields such as mobility, construction, aeronautics, low-carbon power and healthcare. The Group is expanding into these markets by developing its existing activities combined with external growth.&nbsp;</p><p>&nbsp;</p><p><strong>Non-toxic adhesive resins, fibers for construction applications that are four times lighter than steel, revolutionary inflatable solutions</strong>... Michelin can count on its distinctive knowledge in materials science - bolstered by subsidiaries such as <a href=https://www.michelin.com/"https://www.resicare.com//" target=\"_blank\"><strong>ResiCare</strong></a><strong>, </strong><a href=https://www.michelin.com/"https://www.araneacomposite.com//" target=\"_blank\"><strong>AraNea</strong> </a>and <a href=https://www.michelin.com/"https://inflatable.michelin.com/en//" target=\"_blank\"><strong>Michelin Inflatable Solutions</strong></a> - to pave the way for disruptive innovations, in particular by leveraging its expertise in polymer composite solutions for high-potential applications beyond mobility.<span class=\"ds__note\"> </span>Thanks to<strong> </strong><a href=https://www.michelin.com/"https://www.solesis.com//" target=\"_blank\"><strong>Solesis</strong></a>, in which Michelin holds a stake with the investment firm Altaris, Michelin is now a player in the field of<strong> </strong>biocompatible materials for <strong>implants, regenerative medicine, and cell and gene therapy</strong>. The late-2022 acquisition of Polyzen has strengthened Solesis’ portfolio with a line of polymer films and coatings for medical applications.&nbsp;</p><p>In parallel, the Group is pursuing a strategy of merging and acquiring designed to leverage common and/or complementary knowhow. When Michelin acquired <strong>Fenner</strong>, the global leader in reinforced polymer technology in 2017, it was able to gain a foothold in new markets such as transportation, energy, agriculture, healthcare and manufacturing with<strong> conveyors </strong>(<a href=https://www.michelin.com/"https://fennerdunlopamericas.com//" target=\"_blank\">conveyors North</a> - <a href=https://www.michelin.com/"https://www.fenner.com.au//" target=\"_blank\">conveyors South</a>)<strong>, </strong><a href=https://www.michelin.com/"https://www.fenner.com//" target=\"_blank\"><strong>belting</strong></a><strong> and </strong><a href=https://www.michelin.com/"https://www.cdiproducts.com//" target=\"_blank\"><strong>seals</strong></a>.&nbsp;&nbsp;&nbsp;&nbsp;</p><p>In 2023, Michelin acquired <a href=https://www.michelin.com/"https://flexcompositegroup.com//" target=\"_blank\"><strong>Flex Composite Group</strong></a><strong> (FCG), </strong>the European leader in high-tech fabrics which owns the Angeloni, Orca by Pennel &amp; Flipo and Faitplast brands, thereby broadening its range of polymer composite solutions and gaining access to new cutting-edge markets such as marine, automotive (supercars, electric vehicles), sport and construction.&nbsp;&nbsp;</p><p>&nbsp;</p><h2><strong>A world-leading manufacturer of composites for an “all sustainable” world</strong>&nbsp;</h2><p>We have never faced so many new challenges in terms of technology, people and the environment. Tomorrow, Michelin intends for every object to be “all sustainable”, i.e. offer long-lasting performance, be socially responsible and be designed for minimum environmental impact across its entire lifecycle. This “<a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/" target=\"\">all sustainable” approach</a> underpins each and every one of Michelin’s actions and decisions.</p><p><strong>Composites offer infinite possibilities and are valuable technological drivers capable of reconciling operational excellence, energy efficiency and resource conservation.&nbsp;</strong></p><p>For example, composites are ideal in the aeronautics or automotive sectors where weight-saving is critical. Lighter than steel, they contribute to boosting energy efficiency and reducing CO<sub>2,</sub> emissions which are crucial to meet today’s environmental challenges. 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play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of composites primary default some of composites developed by michelin 1 1 1 1 1 1 1 1 1 1 1 1 primary default media magazine composites technology future decryption page 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marvels of technology that hold the key to the world of tomorrow because they are marvels of technology michelin is convinced that composites will continue to play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of 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Michelin’s leadership in connected tires: an explainer.</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1g8elcp1knw14maccjigl1c"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1g9ahk81ky614ma9acvbgly"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1g8kj4a005i356urz04gn9v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>There are estimated to be roughly 30 billion connected devices worldwide. CCTV cameras connected watches etc. - numerous fields of application for connected devices already exist and tires are no exception. Tires are, in fact, at the forefront of connected technology.</span></p><p><span>Connected tires are a fantastic technological driver for Michelin making it possible to exploit the tire’s full potential throughout its lifetime, making driving safer, enhancing the user experience, saving money and reducing the environmental impact while reconciling the economic, human and environmental impacts of mobility and assuming, of course, that there is a reliable source of data which can be correctly interpreted.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8mfw5005t356u7pzwjza6"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cm1g8puiq0081356uqneksx32"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Michel Vincentelli"],"jobTitle":[0,"Senior Vice President, Connected Solutions Business Line"],"textarea":[0,{"content":[0,"<p>« <span><em>A smart tire needs to be more than just connected.&nbsp; The quality of the collected data and the algorithms used play</em></span><a class=\"msocomanchor\" href=https://www.michelin.com/"#_msocom_2\"><span> </span></a><span><em>a crucial role. The tire is the only part of the vehicle in contact with the road so, when it is connected to a reliable, robust ecosystem, it can provide unique and essential data which is vital for safety, operating efficiency and a lower environmental footprint.</em></span></p><p><span><em>Connected tires will help Michelin achieve its all-sustainable goals more quickly and pave the way for new advances in mobility</em></span> »</p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"cm1ro32rc2a3a14ma4vus0maj"]]],"imageFields":[0,{"cm1ro32rc2a3a14ma4vus0maj":[0,{"top":[0,0],"left":[0,0],"width":[0,1400],"height":[0,2100],"x":[0,51],"y":[0,5]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g8qd1a008f356ubdnb9jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"How to make tires smarter ?"],"cursor":[0,false],"_id":[0,"c3x0cenj3lilw7i50xa2ku1s"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"xp2j0j0ukeqrcghx7t8yrzqt"]]],"imagePreviewFields":[0,{"xp2j0j0ukeqrcghx7t8yrzqt":[0,{"top":[0,264],"left":[0,0],"width":[0,2000],"height":[0,820],"x":[0,50],"y":[0,37]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/_PFSNNUNc-0"],"title":[0,"Drive smarter: Michelin's connected tires explained"],"thumbnail":[0,"https://i.ytimg.com/vi/_PFSNNUNc-0/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"czjlxm3e5wmjzcr7b7mtz21v"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"h4tzw6tx8wf3es3rxkuasks0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>How do connected tires work?</strong></span></h2><p><span>The smart tire leverages all the power of algorithms enabling pertinent data processing and analysis. So, how do you get a tire to talk? In order to communicate, tires need to be equipped with <strong>Tire Mounted Sensors (TMS)</strong>, these sensors are designed to collect tire data - inflation pressure and temperature - in real time. It is then converted into actionable information by means of algorithms then sent to the vehicle using Bluetooth® Low Energy (BLE) technology.</span></p><p><span>Michelin connected tires also boast an integrated Radio Frequency IDentification or <strong>RFID chip</strong>. This tamperproof electronic chip works as a tire identity card that contains a unique identifier which memorizes all the tire’s information - from cradle to grave - including the place of manufacture and materials. This data is particularly important for recycling end-of-life tires and reusing high-quality second-generation materials.</span></p><p><span>These two connectivity solutions provide information via an interface, helping users optimize the potential of their tires and/or activities.</span></p><p><span><strong>Another approach utilizes algorithms based on vehicle data.</strong> The algorithm is capable, for example, of evaluating tire wear or grip, or identifying a slow leak. This gives OEMs a panel of advanced functions encouraging them to adopt connected tires, which in turn fosters more sustainable mobility.</span></p><p><span>These two approaches are complementary and can be tailored to the needs of each customer.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahke1ky914ma7jja4oew"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8pfce007g356ufoqs022m"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Michelin is a stakeholder in the CIRPASS 2 project funded by the European Union to generalize information sharing and the use of the Tyre Digital Product Passport (DPP) to encourage recycling and contribute to the circular economy.</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g8vey2009z356ukgpglh0a"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Michelin, a key player in connected tires</strong></span></h2><p><span>Michelin can boast over a hundred years’ experience in tire physics and vehicle dynamics underpinned by an unparalleled culture of customer service. Over time, <strong>Michelin has acquired an in depth understanding of tire usage and vehicle behavior, ensuring thorough and pertinent interpretation of the collected data.</strong></span></p><p><span>This is enhanced by <strong>extensive expertise in cutting-edge algorithm design </strong>guaranteeing precise analysis of data to serve its customers. It is thanks to these </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/michelin-s-technological-leadership-is-built-on-solid-know-how/">distinctive know-hows</strong></span></a><span> that the Group has made a name for itself in connected mobility.</span></p><p><span>Moreover, <strong>Michelin also relies on </strong></span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/explore-motorsport/">motorsports as a real-world laboratory</strong></span></a><span><strong> to accelerate research, testing and industrial development of connected tires</strong>. For example, Michelin was able to capture a vast amount of data from the tire sensors in the vehicles used for the ABB FIA Formula E World Championships between 2019 and 2022.&nbsp; With more than 200,000 connected tires fitted to mass-produced vehicles as well as mining equipment and aircraft, Michelin’s expertise in connected technology has already proved its value in multiple applications.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkf1kya14ma6ome0lwk"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8wjam00b0356uob4zk8gt"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cm1g9ka8s006r356xyrsqyo3v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"200 000"],"title":[0,"Michelin fits connected tires to mass-produced vehicles - there are now more than 200,000 connected tires on the road."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"o75vzy78f79ppbpostcps75z"]]],"imageFields":[0,{"o75vzy78f79ppbpostcps75z":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cm1g9kx4u0071356xwgrfht5s"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"15"],"title":[0,"Michelin has over 15 years’ experience in connected tire technology"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g9lcul007b356xb25kqzph"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"contents":[1,[[0,{"_id":[0,"cm1g9009l00ih356uasnqrnou"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.text-block-list.contents"],"portraitView":[0,true],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>The first vehicles to benefit from Michelin connected technology were used in mining since 2007. Today’s mining vehicles are fitted with the fourth-generation <strong>Michelin Earthmover Management System, </strong>a powerful tire monitoring tool which is designed to cut maintenance costs, reduce vehicle downtime and boost operational security<strong>.</strong> Since 2021, Michelin has been fitting connected tires to Premium electric vehicles, alongside homologation projects that are ongoing with OEMs. The Group recently launched </span><a href=https://www.michelin.com/"https://www.michelin.com/en/publications/group/azul-selects-the-pressense-connected-tire-from-safran-and-michelin-to-equip-its-airbus-a320s-and-a321s-and-embraer-195-e12s-and-195-e2s/">the first connected aircraft tire in partnership with Safran</strong></span></a><span>; it is designed to simplify maintenance for the airlines. Connected truck tires are next in line!</span></p>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"cm1g9ahkl1kyb14ma8q8d7xmj"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g90rib00it356urvv1mzoi"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Connected tires: the next turning point in mobility?</strong></span></h2><p><span>Michelin patented its Radial technology in 1946. It went on to revolutionize the tire business, becoming the norm on all types of vehicles. Connected tires may well be the next revolution in mobility. <strong>Imagine a tire which is smart enough to tell you when it really needs to be changed, which helps optimize vehicle handling in real time and which also saves you petrol or battery life and is even traceable for simpler end-of-life recycling.</strong></span></p><p><span>The data collected from Michelin connected tires and algorithms opens up huge potential for new features, bringing added value for everyone - businesses and individual motorists alike. <strong>A safer drive, more efficient and productive fleets, greater environmental protection.</strong>.. For Michelin, connected tires with what they bring as benefits are a valuable solution to deal with new mobility challenges.</span></p><p></p><p></p><h2><span><strong>Connected tires, the center of Michelin’s “All-sustainable” approach</strong></span></h2><p><span>Michelin is convinced that the connected tire will help it achieve its goals faster, reconciling economic, human and environmental priorities by enhancing the efficiency, safety and sustainability of transport.</span></p><p><a href=https://www.michelin.com/"https://www.michelin.com/en/groupe/activites/services/connected-fleet/">Michelin Connected Fleet </strong></span></a><span>solutions already allow fleets to rationalize fuel consumption and cut downtime, but the Group intends to go further by leveraging data from connected tires and the algorithms used. By launching new functionalities on the market based on the state of wear of tires and their conditions of use (temperature, pressure, load, environment etc.), Michelin intends to continually create value for its customers by offering services such as predictive tire maintenance. Another argument in favor of connected tires: safety! The data from connected tires is used to ensure the right vehicle settings, guaranteeing a safer driving experience. Lastly, they make a significant contribution, environmentally speaking, by </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/planet/climate-action/">combating climate change</strong></span></a><span> and </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/entreprise/planet/natural-resources-preservation/">conserving natural resources</strong></span></a><span>.</span></p><p><span>Correct tire pressure combined with intelligent journey management translates into lower fuel consumption and fewer CO<sub>2</sub> emissions. It also provides an opportunity to reduce material consumption by optimizing tire wear and improving end-of-life tire recycling, thereby regenerating as much material as possible. Michelin is ever more invested in its quest for innovative solutions with a positive environmental impact so it is hardly surprising that it is striving to speed up connected tire development.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkn1kye14ma1ckohdlv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g98tq600ka356uelin3wqn"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"PREDICTIVE TIRE MAINTENANCE"],"cursor":[0,true],"_id":[0,"cm1g9ahkb1ky714ma98gbg1ar"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clp82khhb0hyr0tlf4xjx1bqp"]]],"imagePreviewFields":[0,{"clp82khhb0hyr0tlf4xjx1bqp":[0,{"top":[0,671],"left":[0,625],"width":[0,2000],"height":[0,900],"x":[0,44],"y":[0,38]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/W7e4Sl_aewM"],"title":[0,"Rouler plus longtemps grâce à la Maintenance Predictive des pneus"],"thumbnail":[0,"https://i.ytimg.com/vi/W7e4Sl_aewM/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"cm1g9ahke1ky814maabnigov2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1g8sj0v008y356u5bz1es5o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><span><strong>There is no doubt that connected tires will have a major impact on the transportation of people and goods. It is why Michelin is continuing to develop more and more connected services and is keen to make them easily available to all its customers. </strong></span></p><p><span><strong>Michelin already features among the leaders in connected tires thanks to its data-driven mindset and carefully honed algorithms, and will continue to explore all the possibilities data has to offer. When this expertise is combined with Michelin’s proven passion for innovation, curiosity and commitment to the planet, just imagine what the connected tires of the future might look like!</strong></span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ptft1jrk13k23fkq983n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g9pt1w00bz356xmczhd18s"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,true],"heading":[0,"READ 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Operators can use the real-time monitoring feature in their mobile app to adjust their processes.<strong> Data from all the Group’s factories can be collected in just 2 to 3 hours.</strong> Managers and energy experts on each site can access a range of comparative analyses on the factory, activity, workshop, or business unit levels, depending on their needs. They can then work together to identify potential avenues for improvement and take corrective actions based on reliable data verified and validated by AI algorithms. <strong>More than 10,000 meters have already been installed in more than 20 factories</strong>, with a goal of equipping all Group factories in 2026.</span></div>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"prgk6cepccse1gfycg3r6imm"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"kdq9x5tw6dmybe6o6ctg7cvm"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"k2f3o19g4qk9cvgtqkqfdcil"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"t4yojg57p96dsrybhjh85skr"]]],"mediaPropertiesFields":[0,{"t4yojg57p96dsrybhjh85skr":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"From best practice to standard..."],"content":[0,{"content":[0,"<p><span style=\"color: black\">Product Energy has already proven its worth, particularly in mix production workshops. The data collected has revealed energy consumption variations of up to 16% on equivalent machines. Reducing cylinder speeds by 10% can generate 10% energy savings without impacting production speed or quality. 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for good grip particularly on electric vehicles which often have instant torque predictive maintenance enables real time monitoring of tire status which helps maintain the right pressure and improve grip on the road well maintained tires also have lower rolling resistance which helps increase electric vehicles range predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments focus our disruptive products nos offres détaillées youtube video lo9nucsvey4 michelin smartwear michelin started work on developing the smartwear algorithm over a decade ago michelin smartwear is a proven solution for tire wear monitoring and end of life prediction michelin smartwear uses real time data from the vehicle s sensors so it doesn t require any dedicated tire mounted sensors its objective is to predict when the tire will reach the end of its life even with irregular wear it works like a physical gage whenever the vehicle is in motion the algorithm 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Michelin's rigorous interpretation of that data and its expertise in creating cutting-edge algorithms enable it to offer precise and relevant analyses for its customers’ benefit. As input for those algorithms, Michelin prioritizes data that is already available in the vehicle. When necessary, the Group also offers tire-mounted sensors that provide access to advanced features and precise tire identification.\nThanks to our knowledge of tires, our precise, reliable, and easy-to-deploy solutions can be used with any brand.\nEven more important is having the flexibility to integrate the software into different vehicle architectures and offer a turnkey solution for car manufacturers. \nThe challenge for our engineering teams is developing solutions that aren’t just precise but that can also accommodate all types and brands of tires and all the use cases on the market, with or without tire-mounted or in-vehicle sensors and without using any personal data. To develop our solutions, we rely not only on the expertise of over 50 dedicated engineers but also on trusted partners. \nWear, pressure, load, rolling resistance, grip\nTwo predictive maintenance solutions are central to Michelin’s offer: tire wear monitoring and end-of-life prediction and pressure monitoring with slow leak detection and critical threshold estimation.\nMichelin is progressively expanding its connected solutions to additional areas, beyond wear and pressure. Its solutions have covered vehicle load measurement since 2025 and will be adding tire rolling resistance and grip estimation to detect hydroplaning risks in the future. \nMichelin, a preferred partner for electric vehicles\nBattery weight, high torque, regenerative braking, range, low noise level — the need to factor in all these specific electric vehicle characteristics means that consumers and automotive manufacturers are increasingly focusing on tires. While the longevity and energy efficiency of MICHELIN tires are key to dealing with the impact of increased vehicle weights, MICHELIN's predictive maintenance solutions are also valuable assets for electric vehicle performance. Optimal tire pressure is essential for good grip, particularly on electric vehicles, which often have instant torque. Predictive maintenance enables real-time monitoring of tire status, which helps maintain the right pressure and improve grip on the road. Well-maintained tires also have lower rolling resistance, which helps increase electric vehicles’ range. Predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments. \nMICHELIN SmartWear\nMichelin started work on developing the SmartWear algorithm over a decade ago. MICHELIN SmartWear is a proven solution for tire wear monitoring and end-of-life prediction. MICHELIN SmartWear uses real-time data from the vehicle’s sensors, so it doesn't require any dedicated tire-mounted sensors. Its objective is to predict when the tire will reach the end of its life, even with irregular wear. It works like a physical gage: whenever the vehicle is in motion, the algorithm calculates an estimate of the tires’ tread depth based on real-time signals from the vehicle. That means you have continuous monitoring of your tires’ wear level. MICHELIN SmartWear is designed for easy integration into a manufacturer environment. It can be partly vehicle-based and partly cloud-based or entirely vehicle-based, in compliance with automotive standards.  For example, MICHELIN SmartWear is already integrated into the QNX® Cabin platform. \nMICHELIN SmartLeak  \nWhen it comes to punctures and pressure loss, our MICHELIN SmartLeak algorithm detects slow leaks early and can predict when they will become critical thanks to data from the TPMS. Is it a question of minutes (fast leak), hours, or days? We can then recommend locations to repair or reinflate the tire. That gives drivers greater peace of mind. Our solution offers significant advantages over the existing TPMS systems on the market, which only alert drivers once the tire pressure is abnormal. \nTire ID\nThanks to the MICHELIN sensor, the vehicle can always identify its tires. That connectivity offers car manufacturers a range of possibilities to improve the driving experience by leveraging our tires’ full performance potential. What if your car could make your ride more comfortable depending on the tires mounted on it, by automatically adjusting its suspension?  \n\n\n \nMichelin and Brembo to improve braking Brembo, the global leader in high-performance braking system design, development, and production, and Michelin have signed an agreement to revolutionize vehicle performance and offer drivers unrivaled levels of safety and comfort. This partnership combines the two companies’ areas of expertise: excellence in braking systems, vehicle modeling, and artificial intelligence for Brembo and tire modeling and algorithm development for Michelin. This innovation is based on a continuous real-time data exchange between Brembo's revolutionary SENSIFY® braking system and the grip data transmitted by Michelin's connected solutions. This unique tire data has enabled the engineers on the project to develop an exceptionally precise braking system. \nMichelin and QNX® Cabin for Plug and Play integration\nMichelin teamed up with BlackBerry to integrate MICHELIN SmartWear into vehicles. QNX® Cabin provides with a cutting-edge in-vehicle software platform connected to the cloud which helps automotive manufacturers and their partners deploy new applications in vehicles. QNX® Cabin makes that possible by providing secure, standardized access to vehicle data. Its benefits include shorter development times and optimized data processing thanks to in-vehicle processing and easier cloud access."],"imageIds":[1,[[0,"nc40mvjgze97mnsdpdway151"]]],"imageFields":[0,{"nc40mvjgze97mnsdpdway151":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/michelin-innovative-connected-solutions"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"],[0,"clpttv01z1vqk0tmv532b2849"],[0,"clnkgn9pd0uyf0tih4n0d5n96"],[0,"clfl3z9tc00040imx91ad4aaj"]]],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-innovative-connected-solutions"],"_children":[1,[]]}],[0,{"_id":[0,"vzyn9c7o022ofvpl4vzwqyc7:en:published"],"aposDocId":[0,"vzyn9c7o022ofvpl4vzwqyc7"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2025-03-11T09:15:01.708Z"],"slug":[0,"/media/magazine/player-circular-revolution"],"title":[0,"Michelin: an active player in the circular revolution"],"intro":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">How to integrate 40% renewable and recycled materials in its tires by 2030 and 100% by 2050 by promoting the emergence of new circular value chains? Explanations.</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"ks6oi9edfmksqv5f9jqz7w1t"],"items":[1,[[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"x8vsffuuav9qqbqlynpsdd0m"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Fabien Gaboriaud"],"jobTitle":[0,"Senior Vice President, Solutions for Circular Materials at Michelin"],"textarea":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">At Michelin, we explore and support emerging circular value chains. 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That will mean tackling immense human, technological, economic, environmental, and social challenges.</span></p><p></p><p><span style=\"color: rgb(0, 0, 0)\">Michelin does have a number of strengths that will help it do just that, including </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/innovation/">Michelin continues to use motorsports as an arena to test and accelerate innovative technologies</strong></a>. Beyond trophies, auto racing enables the Group to enhance its technological leadership for the benefit of the environment.</p><p>Did you know that the rear tires for MotoE (the electric motorcycle world championship), which can handle speeds of over 250 kph, also incorporate more than 50% renewable and recycled raw materials sourced from orange peel, pine resin, and used tires? 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In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO<sub>2</sub> emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.</p><p><em>*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and </em>CO<sub>2</sub><em> Emissions Linked to the Early Replacement of Automobile Tires.</em></p><p>Michelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO<sub>2</sub> emissions savings. 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Michelin uses AoTech's dynamic platform to test its racing tires in virtual form, ahead of their actual production and on-track testing. Real-life drivers spend hours on simulators to provide their feedback on Michelin's virtual tires.</span></p>"]}],"imageIds":[1,[]],"imageFields":[0,{}]}]]],"imageIds":[1,[[0,"cln0ltif24p050tls4in328yq"]]],"imageFields":[0,{"cln0ltif24p050tls4in328yq":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cln0lruin040h3b6dgp4fdefw"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.focus"],"heading":[0,"TameTire"],"sections":[1,[[0,{"_id":[0,"cln0luim005ty3b6dessqc5q6"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.explore-focus.sections"],"text":[0,{"content":[0,"<p><span>Michelin Motorsport conceived Tame Tire in the Noughties, at the time of its involvement in Formula 1. 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explore 1 we race for change video racing against the clock for the environment 6u0y9t2d qa 16x9 rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay trkh0sc3qm0 16x9 image motorsport a laboratory of extremes image bk0i8vjzeju 16x9 from track to street replay change we race for change we race for change 6u0y9t2d qa 16x9 matthieu bonardel director michelin motorsport fia formula e missionh24 motoe porsche gt4 eperformance we race for change last performance made to last des performances faites pour durer image ipekl c7izy 16x9 des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés jean michel bellard tire designer michelin motorsport image xpd1jmajckg 16x9 image michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation matthieu le gars hypercar tire designer michelin jérémie riquier performance analyst michelin motorsport canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced 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motorsport in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility media magazine explore motorsport motorsport explore motorsport michelin explore 1 we race for change video in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility today more than ever it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation while the sport itself is undergoing profound changes racing against the clock for the environment 6u0y9t2d qa 16x9 in the course of its century plus history michelin has collected an enviable collection of silverware with more than 1 200 victories in major events across a wide spectrum of disciplines and conditions circuit racing rallying deserts snow and ice etc having demonstrated the quality of its tires in world class motorsport the company is today focusing the clout of its research resources on innovating in favor of the environment rewind replay we race for change we race for change performance made to last des performances faites pour durer renewable or recycled raw materials matériaux renouvelables ou recyclés modeling and simulation modélisation et simulation rewind rewind replay michelin can look back at a proud record of more than 100 formula 1 grand prix victories plus five times that number in topflight motorcycle racing 500cc motogptm more than 300 more in world class rallying and hundreds in endurance racing including every le mans 24 hours win since 1998 while forging this unrivaled record michelin has been active in many of motorsport history s most memorable moments thanks to its instinct for innovation unique expertise quest for excellence passion and game changing ideas trkh0sc3qm0 16x9 image 1906 michelin s first major motor racing success prior to the first ever grand prix automobile de france in 1906 near le mans michelin patented a removable rim that was the envy of its day it meant tires could be changed in four minutes or less compared with a good quarter of an hour in the case of a conventional assembly after two days of intense grueling action the grand prix was won by hungary s ferenc szisz in a renault ak on michelin tires and removable rims motorsport a laboratory of extremes image history s first le mans 24 hours won by michelin organized in may 1923 the inaugural le mans 24 hours originally known as the grand prix d endurance coupe rudge whitworth saw andré lagache rené léonard and raoul bachmann christian dauvergne claim an assertive one two finish in their michelin le confort equipped chenard et walckers after more than 2 000 kilometers of non stop racing from the outset the uncompromising french race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions in 1967 michelin introduced radial sicks tires to le mans fitted to an alpine a210 prototype these pattern less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high performance materials they featured bk0i8vjzeju 16x9 from track to street michelin radial slicks played a part in winning the inaugural world rally championship title in 1973 the following season the technology was also seen in grand prix motorcycle racing in 1978 it won formula 1 s brazilian grand prix with ferrari in addition to coming first at the le mans 24 hours with renault alpine a year later ferrari and michelin x technology secured the formula 1 world crown motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck motorcycle agricultural vehicle civil engineering vehicle and aviation industries etc michelin s emphasis on innovation harvested further success and titles in formula 1 with ferrari renault bmw mclaren at the same time the french tire manufacturer dominated its rivals in grand prix motorcycle racing in association with suzuki honda and yamaha it triumphed in world class rallying too with lancia toyota and audi which established four wheel drive as the norm michelin was equally successful in endurance racing alongside the likes of mercedes and peugeot and took every vehicle category win on the paris dakar rally many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires replay change we race for change we race for change we do not race for glory but for change» michelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today it ranges from experimenting with renewable and recycled raw materials to implementing new increasingly environmentally respectful processes while working closely with vehicle manufacturers as they tackle the ecological transition in addition to its pursuit of victory michelin sees motorsport as a real ally in the race against time to protect the environment 6u0y9t2d qa 16x9 motorsport enables us to acquire the sort of specific knowledge that only competition can bring working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable increasingly decarbonized mobility matthieu bonardel director michelin motorsport over the past decade michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all sustainable plan fia formula e missionh24 motoe porsche gt4 eperformance acutely aware that sustainability requires a combination of longevity and performance michelin is involved in various forms of topflight motorsport on two and four wheels where technological excellence is making a real contribution to the sustainable mobility cause the list of series includes the motoe and fia world endurance championships where the resilience and durability of michelin s tires are put to an extreme test fitted to demanding sophisticated bikes and cars in the hands of exacting riders and drivers the knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand s everyday tires we race for change last performance made to last des performances faites pour durer lasting performance in environmental terms the chief quality of any product is arguably its ability to last in europe alone michelin estimates that 128 million tires and 6 6 million tonnes of co2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar minimum groove depth 1 6mm conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of michelin s dna source in house calculations carried out at the ladoux technology center near clermont ferrand france published in a technical paper dated september 27 2016 entitled raw materials fuel consumption and co2 emissions linked to the early replacement of automobile tires michelin has always believed that designing longer lasting tires results in fewer tires having to be produced this in turn equates to substantial raw material energy and associated co2 emissions savings in the worlds of racing and road tires alike conceiving products that deliver high performance across their lifespan means having to replace them less frequently michelin is consequently committed to developing tires for cars bicycles motorbikes trucks airplanes etc that perform safely throughout their working life image since the early days of its involvement in racing michelin has carved out a solid reputation on long challenging long events like the paris brest paris bicycle race gordon bennett cup le mans 24 hours and paris dakar rally now known simply as the dakar in the past 10 years michelin equipped le mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires at average speeds of some 240kph that s equivalent to the distance of more than two formula 1 grands prix ipekl c7izy 16x9 fewer racing tires michelin has long backed reducing the number of tires employed in motorsport in the noughties it campaigned to cap the quantities competitors could use at rounds of the world rally championship in formula e successive generations of its bespoke tire for the all electric racing series allowed tire allocations per race to be cut by 25 percent meanwhile the introduction of maximum tire allowances for rounds of the fia wec and imsa endurance racing championships has forced teams to run multi stint strategies des performances faites pour durer materials renewable or recycled raw materials matériaux durables ou recyclés making tires completely sustainable by 2050 is clearly one of the most ambitious challenges michelin has set itself since its invention of radial technology michelin motorsport s engineers chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm s racing tires this multi faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before we notably discovered that it was possible to extract silica from rice husk by means of a specific process silica increases the resilience of tire treads while reducing their rolling resistance since 2023 rice husk is an ingredient we use to make the tires raced by today s sophisticated hypercar prototypes at le mans jean michel bellard tire designer michelin motorsport image did you know that michelin s rear motoetm tire incorporates more than 50 percent renewable and recycled raw materials including orange peel pine resin and scrap tires it is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph the proportion of renewable recycled raw materials that go into the 2023 michelin pilot sport slicks raced by endurance racing s hypercar prototypes is as high as 30 percent and 45 percent in the case of rain tires meanwhile greengt s missionh24 fuel cell hydrogen endurance racing prototype completed a parade lap of the 13 6 kilometer le mans circuit ahead of the 2022 le mans 24 mans on michelin tires that contained 53 percent renewable and recycled raw materials by 2023 the proportion had reached 63 percent xpd1jmajckg 16x9 image michelin motorsport is currently at an advanced stage with regard to research into mass production applications and achieved significant time savings during the development of the first road approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively these figures were notably made possible thanks to the materials and supplier reference classification work carried out by michelin motorsport the technologies involved will benefit all michelin tires by 2025 michelin s definition of renewable and recycled raw materials the michelin regen lab matériaux renouvelables ou recyclés simulation modeling and simulation modélisation et simulation when starting from a clean sheet of paper you begin by studying the technical regulations and brief this initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to we then analyze these findings and simulate the forces exerted using mathematical modeling this enables us to modify the construction and materials employed before evaluating different configurations in virtual form the actual conception phase for a new racing tire takes around a month on the computer matthieu le gars hypercar tire designer michelin after the conception phase we analyze the forces involved along with the tire s movements and characteristics the data provided by the design team is applied to a modelized tire known as tame tire then tested and evaluated on a simulator this is driven by one of the car s future drivers at a variety of simulated racetracks depending on what we want to test the construction or the compound for example we have an optimal correlation between the track and the simulator which is what enables us to carry out such coherent development work virtually the approach saves not only time and money but also co2 emissions jérémie riquier performance analyst michelin motorsport from the virtual development phase to track testing the virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as record ahead of its first physical track run at the ladoux technology center near clermont ferrand france this extraordinary machine enables tires to be tested statically and dynamically as if they were lapping a real circuit record takes the form of a three meter diameter cylinder inside which a mechanical arm presses the tire against the asphalt lined wall it is capable of replicating different slip and camber angles at speeds of up to 350kph the variety of running conditions it can reproduce including wet weather makes it possible to ensure that tires are perfectly safe before their first track run tools such as these enable michelin to simulate tire behavior in extreme conditions making it possible to select only the most satisfactory specifications to actually produce and test going forward benefits of the process include fewer tires to produce fewer test sessions to organize and fewer co2 emissions although initially conceived for motorsport purposes record is today used widely in the development of road tires canopy aotech tametire modélisation et simulation media magazine explore motorsport explore page public media michelin motorsport explore in addition to scoring more than 1 200 major victories in association with many of racing and rallying s biggest players michelin motorsport has a long tradition of contributing to enhanced mobility"],"searchSummary":[0,"\nIn addition to scoring more than 1,200 major victories in association with many of racing and rallying's biggest players, Michelin Motorsport has a long tradition of contributing to enhanced mobility. Today, more than ever, it stands out as an invaluable resource for exploring new ideas and accelerating technological innovation, while the sport itself is undergoing profound changes. \nIn the course of its century-plus history, Michelin has collected an enviable collection of silverware, with more than 1,200 victories in major events across a wide spectrum of disciplines and conditions (circuit racing, rallying, deserts, snow and ice, etc.). Having demonstrated the quality of its tires in world-class motorsport, the company is today focusing the clout of its research resources on innovating in favor of the environment.  \nMichelin can look back at a proud record of more than 100 Formula 1 grand prix victories, plus five times that number in topflight motorcycle racing (500cc / MotoGPTM), more than 300 more in world-class rallying and hundreds in endurance racing, including every Le Mans 24 Hours win since 1998. While forging this unrivaled record, Michelin has been active in many of motorsport history's most memorable moments thanks to its instinct for innovation, unique expertise, quest for excellence, passion and game-changing ideas. \n1906: Michelin's first major motor racing success!\nPrior to the first-ever Grand Prix Automobile de France in 1906, near Le Mans, Michelin patented a removable rim that was the envy of its day. It meant tires could be changed in four minutes or less, compared with a good quarter-of-an-hour in the case of a conventional assembly. After two days of intense, grueling action, the grand prix was won by Hungary's Ferenc Szisz in a Renault AK on Michelin tires... and removable rims.\n \nHistory's first Le Mans 24 Hours won by Michelin\nOrganized in May 1923, the inaugural Le Mans 24 Hours (originally known as the Grand Prix d’Endurance-Coupe Rudge Whitworth) saw André Lagache/René Léonard and Raoul Bachmann/Christian Dauvergne claim an assertive one-two finish in their Michelin Le Confort-equipped Chenard et Walckers after more than 2,000 kilometers of non-stop racing.\n \nFrom the outset, the uncompromising French race has stood out as the perfect laboratory for testing and evaluating new technologies in extreme conditions. In 1967, Michelin introduced radial sicks tires to Le Mans, fitted to an Alpine A210 prototype. These pattern-less tires developed exclusively for motorsport delivered exceptional grip in dry conditions thanks to the specific compounds and high-performance materials they featured. \nMichelin radial slicks played a part in winning the inaugural World Rally Championship title, in 1973. The following season, the technology was also seen in grand prix motorcycle racing. In 1978, it won Formula 1's Brazilian Grand Prix with Ferrari, in addition to coming first at the Le Mans 24 Hours with Renault-Alpine. A year later, Ferrari and Michelin X technology secured the Formula 1 world crown. Motorsport contributed significantly to the expansion of radial tires which would soon be adopted by the truck, motorcycle, agricultural vehicle, civil-engineering vehicle and aviation industries, etc.\nMichelin's emphasis on innovation harvested further success and titles in Formula 1 with Ferrari, Renault, BMW, McLaren. At the same time, the French tire manufacturer dominated its rivals in grand prix motorcycle racing in association with Suzuki, Honda and Yamaha. It triumphed in world-class rallying, too, with Lancia, Toyota and Audi, which established four-wheel drive as the norm. Michelin was equally successful in endurance racing alongside the likes of Mercedes and Peugeot, and took every vehicle-category win on the Paris-Dakar Rally. Many of the innovations trialed in motorsport at the time proved to be genuine mobility changers finding applications in the world of everyday tires. \n« We do not race for glory, but for change».\nMichelin deeply believes that technological progress is one of the most effective ways to address the environmental challenges we face today. It ranges from experimenting with renewable and recycled raw materials, to implementing new, increasingly environmentally-respectful processes, while working closely with vehicle manufacturers as they tackle the ecological transition… In addition to its pursuit of victory, Michelin sees motorsport as a real ally in the race against time to protect the environment. \nMotorsport enables us to acquire the sort of specific knowledge that only competition can bring, working with exacting vehicle manufacturers and partners who are addressing the same challenges in the interest of sustainable, increasingly decarbonized mobility \nOver the past decade, Michelin has stepped up its involvement in ambitious technology projects in favor of the environment as it rolls out its all-sustainable plan. \nAcutely aware that sustainability requires a combination of longevity and performance, Michelin is involved in various forms of topflight motorsport - on two and four wheels - where technological excellence is making a real contribution to the sustainable mobility cause. The list of series includes the MotoE™ and FIA World Endurance Championships, where the resilience and durability of Michelin's tires are put to an extreme test fitted to demanding, sophisticated bikes and cars in the hands of exacting riders and drivers. The knowledge acquired in these highly competitive arenas is ultimately beneficial to the brand's everyday tires. \nLasting performance! In environmental terms, the chief quality of any product is arguably its ability to last. In Europe alone, Michelin estimates* that 128 million tires and 6,6 million tonnes of CO2 emissions could be saved if all tires performed all the way down to their statutory wear indicator bar ( minimum groove depth: 1.6mm). Conceiving safe road and racing tires that perform from the first to the last kilometer has long been a part of Michelin's DNA.\n*Source: in-house calculations carried out at the Ladoux Technology Center near Clermont-Ferrand, France, published in a Technical Paper dated September 27, 2016, entitled Raw Materials, Fuel Consumption and CO2 Emissions Linked to the Early Replacement of Automobile Tires.\nMichelin has always believed that designing longer-lasting tires results in fewer tires having to be produced. This in turn equates to substantial raw material, energy and associated CO2 emissions savings. In the worlds of racing and road tires alike, conceiving products that deliver high performance across their lifespan means having to replace them less frequently. Michelin is consequently committed to developing tires for cars, bicycles, motorbikes, trucks, airplanes, etc. that perform safely throughout their working life. \n \nSince the early days of its involvement in racing, Michelin has carved out a solid reputation on long, challenging long events like the Paris-Brest-Paris bicycle race, Gordon Bennett Cup, Le Mans 24 Hours and Paris-Dakar Rally (now known simply as the Dakar). In the past 10 years, Michelin-equipped Le Mans prototypes have succeeded in covering up to 750 kilometers on a single set of tires, at average speeds of some 240kph. That's equivalent to the distance of more than two Formula 1 grands prix! \nFewer racing tires! Michelin has long backed reducing the number of tires employed in motorsport. In the Noughties, it campaigned to cap the quantities competitors could use at rounds of the World Rally Championship. In Formula E, successive generations of its bespoke tire for the all-electric racing series allowed tire allocations per race to be cut by 25 percent. Meanwhile, the introduction of maximum tire allowances for rounds of the FIA WEC and IMSA endurance-racing championships has forced teams to run multi-stint strategies... \nMaking tires completely sustainable by 2050 is clearly one of the most ambitious challenges Michelin has set itself since its invention of radial technology. Michelin Motorsport's engineers, chemists and development specialists have responded by accelerating research into incorporating increasingly higher proportions of renewable or recycled raw materials into the firm's racing tires. This multi-faceted task has meant designing products that can be manufactured on a large scale while continuing to deliver the same performance levels and standards of safety as before. \nWe notably discovered that it was possible to extract silica from rice husk by means of a specific process. Silica increases the resilience of tire treads while reducing their rolling resistance. Since 2023, rice husk is an ingredient we use to make the tires raced by today's sophisticated Hypercar prototypes at Le Mans \nDid you know that Michelin's rear MotoETM tire incorporates more than 50 percent renewable and recycled raw materials, including orange peel, pine resin and scrap tires? It is a surprise to many that tires containing orange peel can be driven in complete confidence at speeds in excess of 250kph! The proportion of renewable/recycled raw materials that go into the 2023 MICHELIN Pilot Sport slicks raced by endurance racing's Hypercar prototypes is as high as 30 percent, and 45 percent in the case of rain tires. Meanwhile, GreenGT's MissionH24 fuel-cell hydrogen endurance-racing prototype completed a parade lap of the 13.6-kilometer Le Mans circuit ahead of the 2022 Le Mans 24 Mans on Michelin tires that contained 53 percent renewable and recycled raw materials. By 2023, the proportion had reached 63 percent! \nMichelin Motorsport is currently at an advanced stage with regard to research into mass-production applications and achieved significant time-savings during the development of the first road-approved rear and front tires to incorporate 58 and 45 percent renewable and recycled raw materials respectively. These figures were notably made possible thanks to the materials and supplier-reference classification work carried out by Michelin Motorsport. The technologies involved will benefit all Michelin tires by 2025. \nWhen starting from a clean sheet of paper, you begin by studying the technical regulations and brief. This initial phase is followed by an exchange of data with the vehicle manufacturer to get an idea of the loads and forces the new tire will be submitted to. We then analyze these findings and simulate the forces exerted using mathematical modeling. This enables us to modify the construction and materials employed before evaluating different configurations in virtual form. The actual conception phase for a new racing tire takes around a month on the computer \nAfter the conception phase, we analyze the forces involved, along with the tire's movements and characteristics. The data provided by the design team is applied to a modelized tire known as Tame Tire, then tested and evaluated on a simulator. This is 'driven' by one of the car's future drivers at a variety of simulated racetracks, depending on what we want to test - the construction or the compound, for example. We have an optimal correlation between the track and the simulator, which is what enables us to carry out such coherent development work virtually. The approach saves not only time and money, but also CO2 emissions. \nFrom the virtual development phase to track-testing\nThe virtual development phase is followed by the production of an actual tire which is inspected and tested on a machine known as Record ahead of its first physical track run at the Ladoux Technology Center near Clermont-Ferrand, France. This extraordinary machine enables tires to be tested statically and dynamically, as if they were lapping a real circuit. \nRecord takes the form of a three-meter-diameter cylinder inside which a mechanical arm presses the tire against the asphalt-lined wall. It is capable of replicating different slip and camber angles at speeds of up to 350kph. The variety of running conditions it can reproduce - including wet weather – makes it possible to ensure that tires are perfectly safe before their first track run.\nTools such as these enable Michelin to simulate tire behavior in extreme conditions, making it possible to select only the most satisfactory specifications to actually produce and test going forward. Benefits of the process include fewer tires to produce, fewer test sessions to organize and fewer CO2 emissions. Although initially conceived for motorsport purposes, Record is today used widely in the development of road tires."],"imageIds":[1,[[0,"clmywx0k63ls00tlsegp006z4"]]],"imageFields":[0,{"clmudf16412i80tmuawahcf40":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}],"clmywx0k63ls00tlsegp006z4":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/explore-motorsport"]]],"relatedReverseIds":[1,[[0,"clv2e96tr101314p241c4a5y4"],[0,"clycxgq052n0g15rsbd1w2f4c"],[0,"clj78qapq5zkh0tqb8q3dg59n"],[0,"bso3t2xy57bpumoft9dfr24o"],[0,"clpttv01z1vqk0tmv532b2849"],[0,"clj4esb3549td0unaa6iubr90"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine 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reference for travelers since 1900"],"content":[0,{"_id":[0,"clpjkhh8w001m356crfoq927x"],"items":[1,[[0,{"youtubeID":[0,"xWfgpNX1pq8"],"fullWidth":[0,true],"ratio":[0,"16x9"],"videoControls":[0,true],"anchorId":[0,""],"_id":[0,"clq0qs7hv012b356cp3iuqxk8"],"metaType":[0,"widget"],"type":[0,"explore-yt-video"],"aposPlaceholder":[0,false]}],[0,{"text":[0,{"_id":[0,"clps6tt5c00j3356cihcl6avy"],"items":[1,[[0,{"_id":[0,"clq0qqwzy011q356chunp871s"],"metaType":[0,"widget"],"type":[0,"@apostrophecms/rich-text"],"aposPlaceholder":[0,false],"content":[0,"<p>Established by the Michelin brothers in 1900, the MICHELIN Guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road. In order to offer higher quality restaurant and hotel recommendations, in 1933 the famous ‘inspector’ profession was created. Anonymity, independence, expertise and curiosity are an integral part of the inspectors’ DNA.</p><p>Renowned for its methodology, the MICHELIN Guide has expanded worldwide, with more than 40 destinations.<br>Always seeking the exceptional, hotels are selected to guarantee unforgettable experiences. The MICHELIN Key now distinguishes establishments in which the MICHELIN Guide selection teams stay anonymously. The MICHELIN Guide spotlights eateries which place an onus on local gastronomy, awarded with a Bib Gourmand, one, two or three MICHELIN Stars, or a MICHELIN Green Star. We wish to recognize the work of talented professionals, who are as committed as they are enthusiastic, and who often remain hidden from view.</p>"],"permalinkIds":[1,[]],"imageIds":[1,[]]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"text"],"type":[0,"area"],"label":[0,"Paragraph"],"options":[0,{"widgets":[0,{"@apostrophecms/rich-text":[0,{"toolbar":[1,[[0,"styles"],[0,"|"],[0,"bold"],[0,"italic"],[0,"strike"],[0,"|"],[0,"link"],[0,"bulletList"],[0,"orderedList"],[0,"blockquote"],[0,"superscript"],[0,"subscript"]]],"styles":[1,[[0,{"tag":[0,"p"],"label":[0,"Paragraph (P)"]}]]]}]}],"max":[0,1]}],"group":[0,{"name":[0,"ungrouped"],"label":[0,"apostrophe:ungrouped"]}],"moduleName":[0,"explore-paragraph-widget"],"_id":[0,"dc13165c10d4da54dd29976618685369"]}],"options":[0,{"widgets":[0,{"@apostrophecms/rich-text":[0,{"toolbar":[1,[[0,"styles"],[0,"|"],[0,"bold"],[0,"italic"],[0,"strike"],[0,"|"],[0,"link"],[0,"bulletList"],[0,"orderedList"],[0,"blockquote"],[0,"superscript"],[0,"subscript"]]],"styles":[1,[[0,{"tag":[0,"p"],"label":[0,"Paragraph (P)"]}]]]}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/rich-text"],"icon":[0,"format-text-icon"],"label":[0,"apostrophe:richText"]}]]]}],"anchorId":[0,""],"_id":[0,"clps6twxa00jp356cab6zmhan"],"metaType":[0,"widget"],"type":[0,"explore-paragraph"],"aposPlaceholder":[0,false]}],[0,{"youtubeID":[0,"3RuObIgBJr0"],"fullWidth":[0,false],"ratio":[0,"16x9"],"videoControls":[0,true],"anchorId":[0,""],"_id":[0,"clq0r53hy06dg356c29sk3bnq"],"metaType":[0,"widget"],"type":[0,"explore-yt-video"],"aposPlaceholder":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"content"],"type":[0,"area"],"options":[0,{"widgets":[0,{"explore-yt-video":[0,{"withContentWrapper":[0,true]}],"explore-paragraph":[0,{"withContentWrapper":[0,true]}]}]}],"group":[0,{"name":[0,"ungrouped"],"label":[0,"apostrophe:ungrouped"]}],"moduleName":[0,"explore-three-images-intro-widget"],"label":[0,"Content"],"_id":[0,"5a1140dfde308c1cf0e557856fb72535"]}],"options":[0,{"widgets":[0,{"explore-yt-video":[0,{"withContentWrapper":[0,true]}],"explore-paragraph":[0,{"withContentWrapper":[0,true]}]}]}],"choices":[1,[[0,{"name":[0,"explore-yt-video"],"icon":[0,"sign-text-icon"],"label":[0,"Explore Youtube Video"]}],[0,{"name":[0,"explore-paragraph"],"icon":[0,"sign-text-icon"],"label":[0,"Explore Paragraph"]}]]]}],"anchorId":[0,""],"_id":[0,"clpjkjxd7009a356ce8wkoae2"],"metaType":[0,"widget"],"type":[0,"explore-three-images-intro"],"aposPlaceholder":[0,false]}],[0,{"backgroundtext":[0,"Inspectors"],"intro":[0,{"_id":[0,"clrq69s4f058m356gm671e5tz"],"items":[1,[[0,{"heading":[0,"Inspectors"],"anchorId":[0,""],"_id":[0,"clrq69s4f058n356guxdgk91g"],"metaType":[0,"widget"],"type":[0,"explore-part-heading"],"aposPlaceholder":[0,false]}],[0,{"text":[0,{"_id":[0,"clrq69s4f058p356gks0i6k4n"],"items":[1,[[0,{"_id":[0,"clrq69s4f058q356g0umlrn5n"],"metaType":[0,"widget"],"type":[0,"@apostrophecms/rich-text"],"aposPlaceholder":[0,false],"content":[0,"<p>Their independence and anonymity are often the subject of speculation. The MICHELIN Guide Inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide. Boasting unstoppable curiosity and unique expertise, they travel the world searching for the extraordinary.&nbsp;</p><p>Above all else they are passionate individuals, capable of grasping the immense diversity of the global culinary landscapes. Flavor explorers, they assess restaurants according to 5 universal criteria: the quality of ingredients, the mastery of culinary techniques, the harmony of flavors, the chef’s personality conveyed in dishes and consistency across different visits.&nbsp;</p><p>They dress as regular customers, use an alias to book a table and order and pay their own bill, in order to ensure an objective experience. An inspector is, above all, a professional with over a decade’s worth of experience and expert knowledge about global gastronomy. 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michelin guide explore with passion with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans media magazine explore guide michelin guide rouge the michelin guide explore with passion michelin explore 2 the michelin guide explore with passion video with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans committed to offering high quality hotel and restaurant recommendations it provides exceptional experiences worldwide a reference for travelers since 1900 xwfgpnx1pq8 16x9 established by the michelin brothers in 1900 the michelin guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road in order to offer higher quality restaurant and hotel recommendations in 1933 the famous inspector profession was created anonymity independence expertise and curiosity are an integral part of the inspectors dna renowned for its methodology the michelin guide has expanded worldwide with more than 40 destinations always seeking the exceptional hotels are selected to guarantee unforgettable experiences the michelin key now distinguishes establishments in which the michelin guide selection teams stay anonymously the michelin guide spotlights eateries which place an onus on local gastronomy awarded with a bib gourmand one two or three michelin stars or a michelin green star we wish to recognize the work of talented professionals who are as committed as they are enthusiastic and who often remain hidden from view 3ruobigbjr0 16x9 inspectors inspectors their independence and anonymity are often the subject of speculation the michelin guide inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide boasting unstoppable curiosity and unique expertise they travel the world searching for the extraordinary above all else they are passionate individuals capable of grasping the immense diversity of the global culinary landscapes flavor explorers they assess restaurants according to 5 universal criteria the quality of ingredients the mastery of culinary techniques the harmony of flavors the chef s personality conveyed in dishes and consistency across different visits they dress as regular customers use an alias to book a table and order and pay their own bill in order to ensure an objective experience an inspector is above all a professional with over a decade s worth of experience and expert knowledge about global gastronomy world cuisine has no secrets for their well honed palate xi1bhknxb 4 16x9 in a nutshell inspectors are extremely curious inveterate gourmets and gastronomy lovers they are individuals who are driven by the same passion who work to keep the guide s annual selections up to date with their unique methodology they ensure that an accolade has the same value in tokyo san francisco and paris a word from our inspectors we try to understand the lifestyle of inhabitants in order to grasp their tastes and culinary traditions this enables us to make good recommendations a good dish should leave a lasting impression when the chef adds a touch of uniqueness the dish is enhanced it is this kind of personal distinction that can turn a very good dish into a memorable one when dishes are presented they should resound with diners while leaving room for their imagination hotels restaurants live the extraordinary since its creation the michelin guide has envisaged restaurants as destinations in their own right special places where people go to share unforgettable experiences we have decided to extend this specialized and passionate approach to hospitality in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide japanese ryokans parisian palaces and peruvian haciendas the promise of something unique and exceptional is part of the michelin guide s dna and extends to its hotel offering this independent selection is the result of up to date know how and consciously adopted bias which places an onus on uniqueness and the character of hotels as well as the level of comfort and service they offer aaa youtube video ftopxw zxc8 michelin s expertise is expanding to offer travelers a comprehensive experience the michelin key is becoming one of the guide s major accolades showcasing excellence in hospitality after 4 years of preparatory work more than 5 000 hotels can be booked via our digital tools in some 120 countries it is a chance for travel fans to share an unforgettable experience the selection sheds light on the boldest hotels based on five criteria the contribution to the local experience architectural excellence and interior design quality and regularity of service singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid the guide s experts are already searching for gems to offer you a memorable stay from restaurant expertise to curating extraordinary hotels 4ffm6iirwii 16x9 image our selections on our innovative platforms with the very best in terms of booking and support services planning a stay a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant available free of charge and worldwide on the michelin guide website and mobile app the hotel selection is continually updated by our experts durable the michelin guide a sustainable gastronomy player inspired by the michelin group s strong ambitions in terms of sustainability the michelin guide is committed to promoting the gastronomy players of tomorrow by keeping an eye on restaurant professionals and their sensitivity to current environmental challenges the michelin guide hopes to shine a light on this commitment image promoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the guide s most important tasks chefs worldwide are pooling their talent and are proposing new and more responsible ways of perceiving gastronomy they are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices in 2020 the michelin guide added the michelin green star to its list of distinctions the green star promotes committed restaurants who implement concrete steps to foster environmental awareness the guide is lending its expertise to identify these creative minds who care about sustainable cuisine the michelin green star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy in 2024 with almost 400 restaurants awarded a green star worldwide combining gastronomy and sustainable development has never been as delicious we must bring about an overhaul of our food system making it healthier and more sustainable massimo bottura chef osteria francescana modena 3 stars in the michelin guide italy 2024 communautes the michelin guide its communities the appealing michelin guide print version is now supplemented by a digital ecosystem to enable gourmets and travelers worldwide to keep abreast of all the guide s latest news and to discuss live with over 5 million passionate foodies interviews portraits videos the michelin guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets for professionals this is a wonderful opportunity to gain international visibility as well as a chance to encounter peers from overseas and to interact with them curious travelers or enlightened gourmets we offer consumers handy digital tools to keep up to date with all the michelin guide s news and also to facilitate their own discovery experience on our website and free mobile app you ll find all our hotel and restaurant selections available to book for an absolutely unique and memorable gastronomic and or accommodation experience in just a few clicks the michelin guide continues to forge its own path and to grow alongside partners who share the same values of excellence passion and authenticity destination promotion organizations major players from the gastronomy and restaurant industry all of these partners work by our side to promote and showcase the most talented professionals from the international culinary landscape without compromising on our unique methodology and independence media magazine explore guide michelin explore page public media the michelin guide explore with its iconic red cover the michelin guide has always been a guarantee of exceptional restaurants and hotels for epicureans"],"searchSummary":[0,"\nWith its iconic red cover, the MICHELIN Guide has always been a guarantee of exceptional restaurants and hotels for epicureans. \n\nCommitted to offering high-quality hotel and restaurant recommendations, it provides exceptional experiences worldwide. \nEstablished by the Michelin brothers in 1900, the MICHELIN Guide quickly made a name for itself among motorists looking for practical information to accompany them while on the road. In order to offer higher quality restaurant and hotel recommendations, in 1933 the famous ‘inspector’ profession was created. Anonymity, independence, expertise and curiosity are an integral part of the inspectors’ DNA.\nRenowned for its methodology, the MICHELIN Guide has expanded worldwide, with more than 40 destinations.\nAlways seeking the exceptional, hotels are selected to guarantee unforgettable experiences. The MICHELIN Key now distinguishes establishments in which the MICHELIN Guide selection teams stay anonymously. The MICHELIN Guide spotlights eateries which place an onus on local gastronomy, awarded with a Bib Gourmand, one, two or three MICHELIN Stars, or a MICHELIN Green Star. We wish to recognize the work of talented professionals, who are as committed as they are enthusiastic, and who often remain hidden from view. \nTheir independence and anonymity are often the subject of speculation. The MICHELIN Guide Inspectors come from the restaurant and hospitality industry and leverage their expertise to select the very best establishments worldwide. Boasting unstoppable curiosity and unique expertise, they travel the world searching for the extraordinary. \nAbove all else they are passionate individuals, capable of grasping the immense diversity of the global culinary landscapes. Flavor explorers, they assess restaurants according to 5 universal criteria: the quality of ingredients, the mastery of culinary techniques, the harmony of flavors, the chef’s personality conveyed in dishes and consistency across different visits. \nThey dress as regular customers, use an alias to book a table and order and pay their own bill, in order to ensure an objective experience. An inspector is, above all, a professional with over a decade’s worth of experience and expert knowledge about global gastronomy. World cuisine has no secrets for their well-honed palate. \n \nIn a nutshell, inspectors are extremely curious, inveterate gourmets and gastronomy lovers. They are individuals who are driven by the same passion, who work to keep the Guide’s annual selections up to date. With their unique methodology, they ensure that an accolade has the same value in Tokyo, San Francisco and Paris. \nA word from our inspectors\n”We try to understand the lifestyle of inhabitants, in order to grasp their tastes and culinary traditions. This enables us to make good recommendations.”\n\n“A good dish should leave a lasting impression. When the chef adds a touch of uniqueness, the dish is enhanced. It is this kind of personal distinction that can turn a very good dish into a memorable one.” \nSince its creation, the MICHELIN Guide has envisaged restaurants as destinations in their own right: special places where people go to share unforgettable experiences. We have decided to extend this specialized and passionate approach to hospitality, in order to offer travelers recommendations for exceptional hotels and extraordinary getaways worldwide.\nJapanese Ryokans, Parisian palaces and Peruvian haciendas, the promise of something unique and exceptional is part of the MICHELIN Guide’s DNA, and extends to its hotel offering. This independent selection is the result of up-to-date know-how and consciously adopted bias, which places an onus on uniqueness and the character of hotels, as well as the level of comfort and service they offer. \nMichelin’s expertise is expanding, to offer travelers a comprehensive experience. The Michelin Key is becoming one of the Guide’s major accolades, showcasing excellence in hospitality. After 4 years of preparatory work, more than 5,000 hotels can be booked via our digital tools, in some 120 countries. It is a chance for travel fans to share an unforgettable experience.\nThe selection sheds light on the boldest hotels, based on five criteria: the contribution to the local experience, architectural excellence and interior design, quality and regularity of service, singularity reflecting the personality of the establishment and consistency between the quality of the experience and the price paid.\nThe Guide’s experts are already searching for gems to offer you a memorable stay.  \nOur selections on our innovative platforms\nWith the very best in terms of booking and support services, planning a stay, a getaway or extending a gastronomic evening with a night in a hotel has never been easier or more pleasant.\nAvailable free of charge and worldwide, on the MICHELIN Guide website and mobile app, the hotel selection is continually updated by our experts.  \nInspired by the MICHELIN Group’s strong ambitions in terms of sustainability, the MICHELIN Guide is committed to promoting the gastronomy players of tomorrow. By keeping an eye on restaurant professionals and their sensitivity to current environmental challenges, the MICHELIN Guide hopes to shine a light on this commitment.  \nPromoting professionals who implement innovative practices to combine gastronomy and sustainability is one of the Guide’s most important tasks. Chefs worldwide are pooling their talent, and are proposing new and more responsible ways of perceiving gastronomy.\nThey are addressing ecological issues and inspiring their peers and gourmets with more virtuous practices. \nIn 2020, the MICHELIN Guide added the MICHELIN Green Star to its list of distinctions. The Green Star promotes committed restaurants who implement concrete steps to foster environmental awareness. The Guide is lending its expertise to identify these creative minds who care about sustainable cuisine.\nThe MICHELIN Green Star is presented to restaurants that distinguish themselves on account of their sustainable gastronomy. \nIn 2024, with almost 400 restaurants awarded a Green Star worldwide, combining gastronomy and sustainable development has never been as delicious. \n\nWe must bring about an overhaul of our food system; making it healthier and more sustainable. \nThe appealing MICHELIN Guide print version is now supplemented by a digital ecosystem, to enable gourmets and travelers worldwide to keep abreast of all the Guide’s latest news and to discuss live with over 5 million passionate foodies.  \nInterviews, portraits, videos… the MICHELIN Guide provides many ways of sharing with chefs and professionals via its digital platforms and social media outlets. For professionals, this is a wonderful opportunity to gain international visibility, as well as a chance to encounter peers from overseas and to interact with them. \nCurious travelers or enlightened gourmets, we offer consumers handy digital tools to keep up-to-date with all the MICHELIN Guide’s news, and also to facilitate their own discovery experience. On our website and free mobile app, you’ll find all our hotel and restaurant selections available to book. For an absolutely unique and memorable gastronomic and/or accommodation experience in just a few clicks.  \nThe MICHELIN Guide continues to forge its own path and to grow alongside partners who share the same values of excellence, passion and authenticity. 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cataroux parc cataroux michelin explore 3 parc cataroux video from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project florent menegaux president of the michelin group innovation innovation in all shapes and sizes jean philippe ollier director parc cataroux youtube video orro8yc2zoq youtube video v8df 7clay youtube video nxgwnztvesw youtube video qtphejvuegu histoire a heritage site with real character tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural 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cataroux parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development media magazine parc cataroux parc cataroux parc cataroux michelin explore 3 parc cataroux video parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development the project offers further proof of michelin s strong attachment to the city and region where it was founded from an industrial heritage site to a forward looking innovation hub 5gkx2rly9fm 16x9 collaboration a multi stakeholder community project the way the project addresses economic human and environmental challenges is conducive to new forms of collaboration it is supported by public authorities and high level private sector stakeholders michelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep michelin s history alive and give a new lease of life to the cataroux district no single stakeholder can address the collective challenges the world is facing in the same way no project can be tackled without factoring in all its economic social or environmental impacts parc cataroux illustrates this dual imperative of collaboration between the public and private sector which is now a requisite for the benefit of civil society as a whole florent menegaux president of the michelin group the parc cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future the auvergne rhône alpes region clermont auvergne metropolitan area and many other public and private partners notably the crédit agricole centre france bank have joined forces on this ambitious project parc cataroux is the embodiment of michelin s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone s benefit it is being built for people of all ages and from all walks of life who will come there to work and play live and learn it reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies environmentally friendly by design parc cataroux will prioritize innovation and future technology to protect the earth s resources and fight global warming innovation innovation in all shapes and sizes innovation is part of the cataroux site s lifeblood and is integral to the parc cataroux concept underpinning a valuable and sustainable contribution to the development of clermont ferrand and its region parc cataroux will also reshape the future of an entire district and the living environment of its residents jean philippe ollier director parc cataroux youtube video orro8yc2zoq the collaborative innovation hub cih the cih is a unique space covering a surface area of almost 20 000 m2 designed for coworking and coliving with about a hundred rooms and studio apartments it will foster collaboration and the cross fertilization of ideas to speed up the emergence of promising projects in the impact economy a catalyst for ideas it will contribute to boosting entrepreneurship and the creative dynamic of the auvergne rhône alpes region by bringing together innovators and promoting synergy and initiatives youtube video v8df 7clay the sustainable materials center smc sustainable innovation the sustainable materials center is a response to the needs of both michelin and the local area it is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy it also offers bespoke support to companies start ups or research institutes to help them grow their business the hub offers top notch services for its customers including an analytical chemistry platform a process simulation offer and an engineering platform as of june 2022 the company carbios which specializes in the organic recycling of plastic pet set up in 10 000 m2 of redeveloped units followed in june 2024 by bobine a young cleantech start up with a breakthrough innovation in the plastic recycling market by 2030 capacity will have tripled enabling the creation of 700 jobs and the support of around twenty start ups in the pre industrialization phase youtube video nxgwnztvesw the manufacture des talents a new approach to learning the manufacture des talents or talent campus is a vocational training and upskilling center which people for today and tomorrow s jobs created in collaboration with a number of prestigious partners schools universities businesses local government agencies etc it includes in particular the hall 32 school of excellence an exemplary establishment which is already training students for careers in industry the manufacture des talents offers a unique and innovative learning experience to help people keep pace with the changing world of work helping them acquire new skills and adapt it fosters peer to peer exchanges hands on experience and immersion open to everyone it delivers lifelong training so that people can exploit their full potential reflecting a longstanding commitment at michelin to promote social progress and innovation it contributes to equal opportunities and inclusion youtube video qtphejvuegu les pistes district urban innovation les pistes district forms the gateway to the city it covers a total of 10 hectares with 58 000 m2 of surface area and 79 000 m2 of floor area michelin s dream is to convert this district into a prime regional tourist destination as well as an attractive inclusive place to live open to the entire population of clermont ferrand and the surrounding area the gateway to the town this district extends over 10 hectares boasting 58 000 m2 of ground floor area and 79 000 m2 of additional storeys michelin has a dream for this les pistes district in order to make it a cutting edge regional tourism destination and a living space that is attractive friendly inclusive and open to the entire population of the clermont metropole an emblematic industrial heritage site the urban renovation of this historic district scheduled for 2027 will represent a considerable effort on the part of all stakeholders both public and private over and above its architectural scope the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community histoire a heritage site with real character for a century the michelin site at cataroux had a significant impact on the history and development of the city and the region embodying innovation and technological progress as well as an even loftier ambition michelin s desire to make a positive social and societal contribution to its environment far surpassing its industrial role tozrgj m uu 16x9 a symbol of innovation impact on urban planning reflection of a novel social policy media magazine parc cataroux explore page public media parc cataroux explore parc cataroux an ambitious project designed to convert michelin s historic industrial site into an innovation friendly district driving economic social and cultural development"],"searchSummary":[0,"\nParc Cataroux: an ambitious project designed to convert Michelin’s historic industrial site into an innovation-friendly district, driving economic, social and cultural development. \nThe project offers further proof of Michelin's strong attachment to the city and region where it was founded.  \nThe way the project addresses economic, human and environmental challenges is conducive to new forms of collaboration. It is supported by public authorities and high-level private sector stakeholders. \nMichelin chose to conserve its industrial heritage by initiating a community project endorsed by multiple public and private partners determined to keep Michelin’s history alive and give a new lease of life to the Cataroux district.  \nNo single stakeholder can address the collective challenges the world is facing. In the same way, no project can be tackled without factoring in all its economic, social or environmental impacts. Parc Cataroux illustrates this dual imperative of collaboration between the public and private sector - which is now a requisite - for the benefit of civil society as a whole.  \nThe Parc Cataroux project will be the fruit of the joint efforts of all those who want to help write the next chapter in this highly eventful history embodying values of equal opportunities and technological progress to shape a truly sustainable future. \nThe Auvergne-Rhône-Alpes Region, Clermont Auvergne Metropolitan Area and many other public and private partners, notably the Crédit Agricole Centre France bank have joined forces on this ambitious project. \nParc Cataroux is the embodiment of Michelin’s commitment to equal opportunities and technological progress so as to shape a truly sustainable future for everyone’s benefit. It is being built for people of all ages and from all walks of life who will come there to work and play, live and learn. \nIt reflects a common desire to have a positive impact on the future by fostering knowledge sharing and access to the arts or health care and encouraging the emergence of new ideas or sustainable technologies. Environmentally-friendly by design, Parc Cataroux will prioritize innovation and future technology to protect the earth’s resources and fight global warming.  \nInnovation is part of the Cataroux site’s lifeblood and is integral to the Parc Cataroux concept, underpinning a valuable and sustainable contribution to the development of Clermont Ferrand and its region. Parc Cataroux will also reshape the future of an entire district and the living environment of its residents.  \nThe Collaborative Innovation Hub (CIH) \n\nThe CIH is a unique space covering a surface area of almost 20,000 m2. designed for coworking and coliving with about a hundred rooms and studio apartments. It will foster collaboration and the cross-fertilization of ideas to speed up the emergence of promising projects in the impact economy. \nA catalyst for ideas, it will contribute to boosting entrepreneurship and the creative dynamic of the Auvergne-Rhône-Alpes Region by bringing together innovators and promoting synergy and initiatives.  \nThe Sustainable Materials Center (SMC): sustainable innovation \nThe Sustainable Materials Center is a response to the needs of both Michelin and the local area. It is part of a wider strategy intended to speed up the development of new sectors such as recycling and the transition to the circular economy. It also offers bespoke support to companies, start-ups or research institutes to help them grow their business. The hub offers top-notch services for its customers including an analytical chemistry platform, a process simulation offer and an engineering platform. \nAs of June 2022, the company Carbios, which specializes in the organic recycling of plastic (PET) set up in 10,000 m2 of redeveloped units,followed in June 2024 by bobine, a young Cleantech start-up with a breakthrough innovation in the plastic recycling market. \nBy 2030, capacity will have tripled, enabling the creation of 700 jobs and the support of around twenty start-ups in the pre-industrialization phase. \nThe Manufacture des Talents: a new approach to learning \nThe Manufacture des Talents or Talent Campus is a vocational training and upskilling center which people for today - and tomorrow’s - jobs. Created in collaboration with a number of prestigious partners (schools, universities, businesses, local government agencies etc.), it includes in particular the Hall 32 school of excellence, an exemplary establishment which is already training students for careers in industry. \nThe Manufacture des Talents offers a unique and innovative learning experience to help people keep pace with the changing world of work, helping them acquire new skills and adapt. It fosters peer-to-peer exchanges, hands-on experience and immersion. Open to everyone, it delivers lifelong training so that people can exploit their full potential, reflecting a longstanding commitment at Michelin to promote social progress and innovation. It contributes to equal opportunities and inclusion.  \n“Les Pistes” district: urban innovation \n“Les Pistes” district forms the gateway to the city. It covers a total of 10 hectares with 58,000 m2. of surface area and 79,000 m2 of floor area. Michelin’s dream is to convert this district into a prime regional tourist destination as well as an attractive, inclusive place to live, open to the entire population of Clermont-Ferrand and the surrounding area. \nThe gateway to the town, this district extends over 10 hectares, boasting 58,000 m2 of ground floor area, and 79,000 m2 of additional storeys. Michelin has a dream for this “Les Pistes” district, in order to make it a cutting-edge regional tourism destination and a living space that is attractive, friendly, inclusive, and open to the entire population of the Clermont metropole. An emblematic industrial heritage site, the urban renovation of this historic district, scheduled for 2027, will represent a considerable effort on the part of all stakeholders, both public and private. Over and above its architectural scope, the project aims to bring together all those who believe in the potential of the district so as to open up a new residential and leisure area that can be reclaimed by the local community.  \nFor a century, the Michelin site at Cataroux had a significant impact on the history and development of the city and the region, embodying innovation and technological progress as well as an even loftier ambition: Michelin’s desire to make a positive social and societal contribution to its environment, far surpassing its industrial role. "],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/parc-cataroux"],[0,"/en/media/magazine/parc-cataroux"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"]]],"imageIds":[1,[[0,"clq3jtzcx4n0w0tkrbgdb90m2"]]],"imageFields":[0,{"clq3jtzcx4n0w0tkrbgdb90m2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/parc-cataroux"],"_children":[1,[]]}],[0,{"_id":[0,"clple55aq29i90tnpfg6c3503:en:published"],"aposDocId":[0,"clple55aq29i90tnpfg6c3503"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:49:48.861Z"],"slug":[0,"/media/magazine/michelin-and-the-all-sustainable-tire"],"title":[0,"Michelin and the all sustainable tire"],"intro":[0,{"content":[0,"<p><strong><span>Michelin is responding to the climate emergency by pledging to design and mass produce all sustainable tires by 2050. But what actually is a sustainable tire?</span></strong><span> &nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clple3yz229800tlm1uk380zt"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn41r7103je13o959jc6b3t"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn41wen0056356ou6pkc79h"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>For Michelin, using sustainable - recycled or renewable bio-based - materials in its tires still does not make them all sustainable; tires need to </span><strong><span>have as little impact as possible on the environment throughout their entire lifecycle</span></strong><span>. All sustainable tires must be designed for longlasting performance from the first mile until the tread wear limit so as to use less materials and energy and avoid having to replace tires too early. All sustainable tires must offer the same - if not better - safety performance than today’s tires. Lastly, all sustainable tires must be suitable for mass production, not just available in small quantities or in particular models. &nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn41ylh005h356oz3qxe3ry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clple8pis290q0tma4ka80hks"],"cursor":[0,true],"title":[0,"Towards an all sustainable tire"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr65z9jeend50tj24zoj9flp"]]],"imagePreviewFields":[0,{"clr65z9jeend50tj24zoj9flp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clple8piw290r0tma0b0794uv"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=dluWZgQ32j0"],"title":[0,"Towards all sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/dluWZgQ32j0/hqdefault.jpg"]}],"title":[0,"Vers un pneu durable"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clple96r30036356c3bwsgb84"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clple9kyd003q356cz6j93zos"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"FLORENT MENEGAUX"],"jobTitle":[0,"Chief Executive Officer of the Michelin Group"],"textarea":[0,{"content":[0,"<p><em><span>Making our tires fully sustainable is certainly one the main challenges we face! But who better than Michelin to find the right solution?</span></em><span>&nbsp;</span></p><p></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clp17lhqh1z150to7avbrgp8s"]]],"imageFields":[0,{"clp17lhqh1z150to7avbrgp8s":[0,{"top":[0,190],"left":[0,0],"width":[0,760],"height":[0,760],"x":[0,56],"y":[0,45]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpleaf1y0093356cp9vvibm4"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Lifecycle analysis: an essential step"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><strong><span>For Michelin, designing an all sustainable tire means reducing its environmental and social impact based in particular on the lifecycle analysis from tire design through to its manufacture, transportation, use and recycling. &nbsp;</span></strong></p>"]}],"action":[0,{"_id":[0,"clsewwune1wgd14ic7ccx9egi"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpleb7hm009t356cim5y336k"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clplec63x29ho0tlm68xnboar"],"cursor":[0,true],"title":[0,"From life cycle assessment to an all sustainable tire?"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"cljwmfpn42zhz0titddb02p62"]]],"imagePreviewFields":[0,{"cljwmfpn42zhz0titddb02p62":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clplec63z29hp0tlm6f0j6hn1"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=kul-46mYPFQ"],"title":[0,"Lifecycle of a sustainable tire"],"thumbnail":[0,"https://i.ytimg.com/vi/kul-46mYPFQ/hqdefault.jpg"]}],"title":[0,"Des pneus plus respectueux de l'environnement à chaque étape de leur cycle de vie"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clplecndz00bz356c61gvn5gb"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>The</span><strong><span> use stage</span></strong><span> of a tire alone accounts for between 75% and 90% of the overall environmental impact.  </span></div><p></p><p></p><div><span>Supplying tires which offer top performance from the first mile to the tread wear limit is part of Michelin’s DNA and is one of its competitive advantages thanks to its know-how in materials and tread design. In Europe alone, 128 million* tires and 6.6 million* tonnes of CO</span><sub><span>2</span></sub><span> emissions would be saved if all tires were used right down to the legal wear limit of 1.6 mm**.  &nbsp;&nbsp; &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In fact, for more than 30 years now, Michelin has been systematically improving the rolling resistance of its tires, making a major contribution to saving energy and money. Tire rolling resistance accounts for the equivalent of one full tank of fuel out of five.  &nbsp;&nbsp;</span></div><p></p><p></p><div><span>In the</span><strong><span> design</span></strong><span> stage, Michelin uses virtual testing to speed up tire development. A pioneer in modeling and simulation systems, Michelin is capable of simulating tire behavior in the most extreme situations. This means fewer prototypes and tests, thereby saving on CO</span><sub><span>2</span></sub><span> emissions. Michelin used simulation technology to develop certain recent lines (Pilot Super Sport, Pilot Sport Cup) for manufacturers like Ferrari, AMG, Porsche, Corvette, Lexus, Ford Performance, and more. &nbsp; &nbsp;</span></div><div><span>&nbsp;</span></div><p></p><div><span>As for </span><strong><span>manufacturing</span></strong><span>, Michelin has pledged to reduce the environmental impact of its sites and, by 2050, is aiming to achieve net zero CO</span><sub><span>2</span></sub><span> emissions for all its plants*, zero impact on water availability in the areas where it operates and the total elimination of solvents in the tire production process. </span></div><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwung1wge14ic91jb5yob"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpledxtl00cl356cm8noo7ma"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplefhvk00et356cmt83foje"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cllg8m8hp2xwg0tln7hxdhdmg"]]],"mediaPropertiesFields":[0,{"cllg8m8hp2xwg0tln7hxdhdmg":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Better and alternative transportation is another commitment made by the Group which aims to </span><strong><span>slash CO</span><sub><span>2</span></sub><span> emissions in logistics</span></strong><span> by 15% by 2030 compared to 2018.  To achieve this, Michelin will rely on a local-to-local production strategy. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Lastly, Michelin is investing in regenerating the materials used in tires and re-injecting them into new tire production by actively contributing to developing the </span><strong><span>recycling</span></strong><span> sector and fostering the emergence of disruptive technologies in collaboration with various partners. &nbsp;&nbsp;</span></div></td></tr></tbody></table><p><span>&nbsp;</span></p><table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>* Data taken from an Ernst &amp; Young report “Planned obsolescence is not inevitable” - May 2017</span></em><span> &nbsp;&nbsp;</span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><em><span>** conditional upon uniform tire wear and compliance with tire manufacturers’ and automotive manufacturers’ recommendations.</span></em><span> </span><em><span>If in doubt, consulted a specialist. Ministerial order of 18/09/1991 amending the order of 29/07/1970 regarding the characteristics and conditions of use of vehicles and their trailers, Official Journal of 08/10/1991.</span></em><span> &nbsp;&nbsp;</span></div></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgf14ic5jyx5sla"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clplegxeo00h8356caqg13iiu"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Integrating renewable or recycled materials without compromising on performance"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><div></div><div></div><div></div><div></div><div><span>Of course, a \"sustainable tire\" cannot be conceived without the use of renewable or recycled materials. To date, there are no guidelines or regulations governing this term. In order to place the environmental cursor as high as possible, Michelin considers that a material is only truly sustainable if it is recycled or renewable over a human lifetime.&nbsp;</span></div><p></p><p></p><div><span>One of the major challenges is to find alternatives to the components currently used in tyres, which do not impair tire quality or performance, particularly in terms of safety.&nbsp;</span></div><p></p><p></p><div><span>Michelin can leverage its extensive know-how in high-tech materials (3,678 material-related patents filed at the end of 2021). The Group is also investing in startups and concluding multiple partnerships with innovative companies: Pyrowave (r-styrene), Carbios (r-PET), Enviro (rCB etc.) in order accelerate disruptive technology. Michelin pays close attention to its sourcing and has been evaluating supplier CSR performance for more than ten years now. At the end of 2022, 87% of its main suppliers were in compliance with the standards laid down by the Group. </span></div></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr><tr><td colspan=\"1\" rowspan=\"1\"><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsewwunj1wgg14icftrjdbwc"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplehwch00i5356c3syroyby"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Renewable or recycled materials, according to Michelin"],"content":[0,{"content":[0,"<ul><li><p><strong>Recycled materials:&nbsp;styrene regenerated from waste polystyrene (yoghurt pots, food trays, packaging, etc.), textiles regenerated from PET* waste (plastic bottles, dispensers, etc.), carbon black recycled from end-of-life tires.&nbsp;&nbsp;</strong></p></li><li><p><strong>Renewable materials:&nbsp;natural rubber from a responsible industry, butadiene (or bio-butadiene), products made from biomass (plant waste).&nbsp;</strong></p></li></ul><p></p><p><strong>*PET : Polyéthylène Téréphtalate</strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrgizv9u005c356gn851ebw8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpleigv529wz0tnp9wxrh2n2"],"cursor":[0,true],"title":[0,"Fact Checking Division: renewable or recycled materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clr660knlenit0tlvfbg8edm5"]]],"imagePreviewFields":[0,{"clr660knlenit0tlvfbg8edm5":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpleigv729x00tnpchr38xtb"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=UBcV7oEXHhc"],"title":[0,"Fact Checking Division Episode 2: Sustainable materials"],"thumbnail":[0,"https://i.ytimg.com/vi/UBcV7oEXHhc/hqdefault.jpg"]}],"title":[0,"Fact Checking Division Ep 2 : Sustainable materials"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpleir6300kb356c48kfw7hn"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>Scaled-up production </span></strong><span> &nbsp;</span></h2><p style=\"text-align: justify\"></p><p><span>Michelin factors in the environmental impact of its tires at each stage of their lifecycle but also ensures that industrialization can be scaled-up so that everyone can benefit.  &nbsp;</span><br><span>The idea is not to make a splash with a show tire.  &nbsp;</span></p><p><span>At the end of 2022, Michelin presented car and bus tires homologated for road use containing 45% and 58% renewable and recycled materials respectively. The technology used will be transposed onto the tires arriving on the market in 2025.  &nbsp;</span></p><p><span>For the 2023 season, Michelin supplied tires for the world MotoE™ championship containing 52% of renewable and recycled materials and capable of reaching track speeds of 250 km/h. Another example is the Mission H24 hydrogen prototype and the Porsche GT4 ePerformance fitted with tires containing 63% renewable and recycled materials. &nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsewwunl1wgh14ic5q7f8tk1"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clplekhro00li356ce6bbow6p"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"primary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clplep8u60147356c92p7tsn5"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpleo04c29td0tlm5xuy8vhf"]]],"mediaPropertiesFields":[0,{"clpleo04c29td0tlm5xuy8vhf":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>Dream or reality? For Michelin, creating a fully sustainable tire may seem pretty ambitious but it is definitely within our capabilities. Over and beyond its alternative holistic approach based on lifecycle analysis, the Group can count on many other advantages: unique expertise in materials, an R&amp;D powerhouse with as many as 6,000 engineers, researchers, chemists and developers across several continents as well as high-level experience in Motorsports, a proving ground for sustainable innovations. 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The role of the MIL is to invent, nurture and incubate the products and services of the future and then prepare them for large-scale commercialization.&nbsp;</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp8jj4i21i7h0tlfeaj8emwc"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn3j40d03e413ove02h6h7n"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3j8tj003n356o03fof7ft"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Michelin has always sought to leverage its know-how, in particular in materials, for uses beyond its core business, tires. As early as 1900, Michelin was producing maps and guides. By 2030, Michelin would like to see a third of its sales come from non-tire-related markets.&nbsp; To achieve this, the Group has long been investing in hydrogen (Symbio), high-tech materials (FCG), e-commerce (Blackcircles.com, Allopneus.com), digital apps (Viamichelin, BookaTable), simulation (Canopy) and 3D printing (AddUp). However, external growth is not the only way of reaching this aim.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>In 2014, Michelin created an internal incubator (IPO) which morphed several years later into the Michelin Innovation Lab, an intrapreneurship program.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The Michelin Innovation Lab has set itself three main goals - and is open to ideas from all sources to achieve them: create value by exploring new business areas in the Group’s strategic domains, reveal the potential of employees and lastly, encourage a spirit of experimentation across the entire company. &nbsp;</span></div><p></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3jbd9003y356oepdmu194"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clr7t42030027356f55232bpd"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-quote-large.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,"Vice-President, Michelin Innovation Lab"],"textarea":[0,{"content":[0,"<p><em><span>The MIL’s role is to detect and support new internal projects liable to boost Group growth in the medium to long term.</span></em></p>"]}],"isImageSquaredFormat":[0,true],"action":[0,{"_id":[0,"clr7t5d9afura0tj2hgsb8iol"],"enableAction":[0,false],"external":[0,true],"label":[0,""],"href":[0,null],"metaType":[0,"object"],"scopedObjectName":[0,"widget.block-card-quote-large.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"imageIds":[1,[[0,"clrau6d8a179z0tk7edj290t6"]]],"imageFields":[0,{"clrau6d8a179z0tk7edj290t6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clr7t5fwz008g356fy7shpoef"],"metaType":[0,"widget"],"type":[0,"block-card-quote-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<div><span>The MIL reports to the Innovation and Partnerships Corporate Direction (DCIP). It is a micro-organization consisting of about ten coaches who work with initiative owners. Four MILs are already up and running: one in Europe (Clermont-Ferrand), one in the US (Greenville), one in China (Shanghai) and the most recent in India (Pune). Most of these organizations are outside Michelin premises so that they can operate more independently.&nbsp;</span></div><p></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7t60ob0091356fg7cnhvkz"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"From the spark of an idea to a fully-fledged business"],"textarea":[0,{"content":[0,"<div><span>Ideation is the starting point at the MIL. Ideas can come from all sides in a multinational like Michelin - employees, business lines, partners, customers etc. Michelin employees can submit their ideas on a collaborative digital platform called NewBiz.</span></div><p></p><p><span>The candidates pitch their project to a jury of middle managers. If it is validated, it is taken on by the Michelin Innovation Lab which manages the proof-of-concept stage lasting roughly three months. Next, the employee refines their project and business plan with the help of a coach before submitting it to a second jury, made up this time of corporate decision-makers in a position to finance the project. If this second pitch is approved, the employee leaves their job (but not the Michelin company) to devote themselves to their initiative full time. They become an intrapreneur and can benefit from training leading to certification.&nbsp;</span></p><p></p><p><span>The project then enters its incubation phase. A “kick-off” budget is attributed to the project to allow the intrapreneur to explore the idea for about 18 months. The first step is to gather sufficient information for the sponsor to agree to continue funding the project. The aim is to quickly demonstrate the desirability, feasibility and economic viability of the initiative. The project team gradually takes shape; staff are hired and a growth strategy is defined.&nbsp;&nbsp;</span></p><p></p><p><span>And if all goes to plan, there will come a time when the project is mature enough to scale up to become a fully-fledged business.&nbsp;</span></p>"]}],"action":[0,{"_id":[0,"clsvnla672wjf12hna2b71ld7"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrav10z900er356kifrvyg9y"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clr7uhlsm010d356fx56as2gn"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Marc Evangelista"],"jobTitle":[0,""],"textarea":[0,{"content":[0,"<p><em><span>Failure is inevitably part of our philosophy. Our method is based on derisking and halting an initiative is never a bad thing. The intrapreneur always learns something from this experience. We are proud of our achievements, some of which have excellent perspectives for growth. Michelin Innovation Lab is above all an exciting human adventure!</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[]],"imageFields":[0,{}]}]]],"anchorId":[0,""],"_id":[0,"clr7ui11y010o356fpj6ez8a6"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Collaborative and open innovation"],"textarea":[0,{"content":[0,"<table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><p><span>The Michelin Innovation Lab relies on collaborative innovation and collective intelligence. Thanks to a platform called NewBiz, people in different business lines and in different countries can submit ideas. Innov’Up Challenges encourage Group employees to come up with ideas for new products and services during campaigns launched by the business entities.&nbsp;</span></p><p></p><p><span>Open Innovation also fuels the Michelin Innovation Lab via a network of external partners (researchers, students, start-ups, consortia etc.)&nbsp; boosting the Group’s capacity to facilitate the emergence of new ideas; adding to its know-how and diversifying the source of innovations. The Michelin R&amp;D department works closely with three university labs in Clermont-Ferrand in FactoLab, under the auspices of the French National Center for Scientific Research CNRS. ChemistLab is a joint laboratory operated by Michelin and two Lyon universities tasked with developing new generations of elastomers. Michelin coordinates the BlackCycle project bringing together seven industrial partners, five research organizations and an innovation hub in a European consortium. The purpose of this project is to develop the circular economy of the tire.&nbsp;</span></p><p></p><p></p></td></tr></tbody></table>"]}],"action":[0,{"_id":[0,"clsvnla682wjg12hn2pin0c1t"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr7upchj01cv356fs368z6xi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"ResiCare, Wisamo, Watèa by Michelin… just some of the successful ventures incubated by the MIL"],"textarea":[0,{"content":[0,"<p><span>The MIL was responsible for </span><strong><span>ResiCare</span></strong><span>, a Michelin Group brand which develops and markets a high-performance adhesive resin which is non-toxic and bio-based, for industrial applications. This glue was first used by Michelin in its textile tire reinforcements and in fact, by 2025 80% of the glue used by Michelin should be ResiCare. It has been successfully adopted by the timber industry.&nbsp;&nbsp;</span></p><p></p><p><strong><span>Wisamo</span></strong><span> (Wing Sail Mobility), a wingsail propulsion system designed to contribute to decarbonized maritime shipping is another idea originating in the Michelin Innovation Lab. The inflatable wing, with its telescopic mast steered via a connected interface, offers environmentally-friendly power assistance for merchant ships. Skipper Michel Desjoyaux tested a Wisamo prototype on his own sailing boat, concluding that: “</span><em><span>it’s more than just a wing, it’s a fully automated wind-powered engine</span></em><span>.” Development is going full steam ahead and the Michelin Vannes site has been selected as the manufacturing facility.&nbsp;</span></p><p></p><p><span>Watéa is another good illustration of sustainable mobility. It is a zero-emission all-in-one mobility solution for professional fleets. 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This is a game changer, not only for the automotive industry but also for stakeholders across the board, including Michelin. Already a powerful lever for decarbonizing cities, electromobility is yet another opportunity for the Group to draw on its extensive expertise and its innovation potential in the field of tires and beyond.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clph2mv9n2eer0tm561ogcqcj"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn47yd903rt13o90irl43tg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn482tx0044356oaupjvnnu"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>As early as 1899 Michelin was already developing tires for an electric vehicle - the “Jamais Contente”, the first car to beat the 100 km/h speed record. Since then, from the first radial tires to the MICHELIN Energy Saver tire, Michelin has been innovating non-stop to create tires which reduce CO</span><sub><span>2</span></sub><span> emissions, use a minimum of materials, last longer and reduce carbon footprint. Today, more than ever, sustainable development is the driving force behind Michelin’s mission and its product and service offering.&nbsp;</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn485q3004f356oybvke7wc"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Pioneer and technological leader in tires for electric vehicles"],"textarea":[0,{"content":[0,"<div><span>Electric vehicles are tough on tires. Battery weight, high torque, regenerative braking, range, low noise level - the need to factor in all these specific EV characteristics means that consumers and automotive manufacturers are increasingly turning their attention to the tires.&nbsp;&nbsp;</span></div><div><span>Higher and higher tire performance is required in terms of lifespan, energy efficiency, load capacity and comfort. 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Michelin has succeeded in increasing the energy efficiency of its passenger car tires by 20% in the past twenty years with no compromise on safety or longevity.</span></p><p><span> </span></p></li><li><p><strong><span>Lifespan</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are synonymous with high torque, regenerative braking and heavy batteries. These factors inevitably influence the lifespan and performance of the tires over time, another field where Michelin has always been a recognized pioneer. According to a test conducted in January 2022 by the German automobile association, Allgemeiner Deutscher Automobil-Club e.V (ADAC), MICHELIN tires wear about 28% less quickly than its competitors’ tires</span></p><p></p></li><li><p><strong><span>Load capacity</span></strong><span>&nbsp;</span></p><p><span>Electric vehicles are heavier due to the weight of the batteries. Michelin supplies tires which have the same dimension or a larger diameter but, offer a higher load capacity. Michelin has also launched the Selfseal tire, which repairs itself in the event of a flat, thereby saving on the added weight of a spare tire. &nbsp;</span></p><p></p></li><li><p><strong><span>Noise</span></strong><span>&nbsp;</span></p><p></p><div><span>MICHELIN Acoustic - a polyurethane foam ring - contributes to reducing interior noise caused by the tires, which is a major issue for electric vehicles with their silent engines. &nbsp;</span></div></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clt45msa30yq714ot94u7fnfx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clph36xcs00mm356cn22umxs1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clph3kgcp00ot356c224s1hyc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Scott Clark"],"jobTitle":[0,"Executive Vice President, Automotive, Motorsport, Two-Wheel and Americas Regions – Group Executive Committee member."],"textarea":[0,{"content":[0,"<p><span>Given the performance features and technologies required to manufacture an electric-vehicle premium tire, Michelin has proven to be a key player in this high-growth potential market segment.</span></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm7hco311k1c0tjt4som0bsg"]]],"imageFields":[0,{"clm7hco311k1c0tjt4som0bsg":[0,{"top":[0,0],"left":[0,0],"width":[0,668],"height":[0,668],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clph3lj4300qp356csg8q1jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin - a trusted partner"],"textarea":[0,{"content":[0,"<div><span>Over and above actual tire performance, Michelin is committed to limiting the impact of its products throughout their entire lifecycle. 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technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 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s innovation is taking up the challenge of electromobility in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022 media magazine michelin s innovation is taking up the challenge of electromobility michelin s innovation is taking up the challenge of electromobility default pioneer and technological leader in tires for electric vehicles primary primary michelin and electric vehicles leader technologique des pneus pour véhicules électriques primary primary primary default lg scott clark executive vice president automotive motorsport two wheel and americas regions group executive committee member michelin a trusted partner primary primary 366 michelin can already boast 366 ev homologations partnering with more than 60 brands worldwide 48 michelin equips 48 of the world s bev brands car tire ranges link the michelin e wild range link michelin x incity ev z link default leveraging electromobility to speed up the energy transition primary primary primary primary primary learn more press releases michelin propose trois gammes de pneumatiques pour le nouveau porsche macan 100 électrique page tree michelin s 360 environmental approach default media magazine michelin s innovation is taking up the challenge of electromobility decryption page public media innovation is taking up the challenge of electromobility michelin in 2027 nearly 40 of newly registered vehicles will be electric a three fold increase in this type of vehicle by comparison with 2022"],"searchSummary":[0,""],"imageIds":[1,[[0,"cljya90m64f7s0tlu2o9y46nm"]]],"imageFields":[0,{"cljya90m64f7s0tlu2o9y46nm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobilité/l-innovation-michelin-une-réponse-aux-défis-de-l-électromobil"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],[0,"/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkuud5200dl0iqq8z8s4i5q"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"relatedReverseIds":[1,[[0,"clg0jop8d25dj0tljbzrzax9w"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-s-innovation-is-taking-up-the-challenge-of-electromobility"],"_children":[1,[]]}],[0,{"_id":[0,"clptmaged1qd90tmv1guk20dj:en:published"],"aposDocId":[0,"clptmaged1qd90tmv1guk20dj"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:51:48.631Z"],"slug":[0,"/media/magazine/michelin-s-360-environmental-approach"],"title":[0,"Michelin’s 360° environmental approach"],"intro":[0,{"content":[0,"<div><strong><span>Michelin is well aware that the future of humankind depends on protecting our planet and conserving its resources and has adopted a holistic approach to reduce its environmental footprint, doing its utmost to operate within the limits of our planet.&nbsp;</span></strong><span>&nbsp;</span></div><div><strong><span>Today, the Group is accelerating its efforts to fulfill by 2050 its \"All-Sustainable\" vision and \"net zero emissions\" commitments, deploying a master concept for environmental stewardship informed particularly by the idea of a circular economy.</span></strong><span>&nbsp;</span></div>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clptm1c351qq60tlrg4lj6ng3"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn44f7b03nr13o976wl07qk"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn44ksm0047356rpzpgjx3w"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>The world is facing numerous challenges, massive and urgent, environmental, and societal, in a context where the global population is predicted to reach more than 9 billion in 2050. The planet is in a state of emergency and certain critical thresholds have already been crossed.&nbsp;&nbsp;</span></div><div><span>Respect for the environment is one of the Michelin Group’s core values. Due to the Group’s longstanding commitment to reduce its environmental footprint and follow the precepts of the circular economy, it has been able to develop efficient analytical tools. It leverages its unique innovative power as well as technological partnerships to reduce its impact on our planet.&nbsp;</span></div><div><span>Michelin has defined a three-pronged holistic approach: </span><strong><span>evaluation of its environmental footprint</span></strong><span>, </span><strong><span>eco-design</span></strong><span> and </span><strong><span>tangible action</span></strong><span> and </span><strong><span>clear commitments</span></strong><span> for 2030 or 2050.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn44mlv004i356rerg147fv"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"The French Ministry of Energy Transition gives the following definition:"],"content":[0,{"content":[0,"<p><em><span>“Eco-design is a methodology for designing goods and services that considers environmental outcomes during the design process right from the beginning. It seeks to reduce the environmental impact of products at each stage of their life cycle. It is a multi-step and multidimensional approach taking into account each stage of the life cycle and the various contributing factors (material and energy consumption, release into the natural environment, impact on the climate and biodiversity).”</span></em><span>&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmdim1001k356c4pk8teu8"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Evaluation of the environmental footprint"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin analyses the environmental footprint at each stage of the life cycle of a product or service based on sixteen environmental impacts in four main areas: health, climate change, use of fossil-based resources and biodiversity.</span></strong><span>&nbsp;</span></div><p></p><p></p><div><span>Tires are not biodegradable - at least, not yet.&nbsp;</span><strong><span> </span></strong><span>Tire’s grip on the road, which is essential for safe driving, generate wear particles. Tire manufacturing consumes resources such as energy and water and emits CO</span><sub><span>2</span></sub><span> as does tire transportation, use and end-of-life disposal.&nbsp;</span></div><p></p><p></p><div><span>Reducing a tire’s environmental impact requires precise data. Michelin utilizes Life Cycle Assessment (LCA), a powerful tool which evaluates each stage in a product’s life cycle from design through to disposal (raw materials, transportation, manufacture, use and end-of-life processing) based on the sixteen environmental impacts laid down in the method defined by the European Commission (EU2021/2279).&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niv604l113nv75tk4wp8"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptmep780026356cw1kelgaf"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptmsi77004m356cliwkn17q"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"80 %"],"title":[0,"The environmental footprint evaluation"],"description":[0,{"content":[0,"<div><span>Delivered by the life cycle analysis, the environmental footprint evaluation clearly maps the environmental impact of a product, service, or activity at each stage of its life cycle; this makes it possible to prioritize actionable solutions already during the study and design phase. This is where there is scope for action: 80% of a project’s environmental impact is determined upon conception.&nbsp;</span></div><div><span>This approach will be applied to all product and service ranges marketed in 2030.&nbsp;&nbsp;</span></div><div><span>In fact, half of all new tire projects were already subject to life cycle analysis at the end of 2021. And since 2023 it has been the case for all new projects to keep their environmental impact in check.&nbsp;</span></div>"]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,283],"left":[0,242],"width":[0,558],"height":[0,588],"x":[0,53],"y":[0,60]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptmto66006o356cwetjxi30"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Eco-design is rooted in the Group’s innovation strategy"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin considers eco-design to be an excellent framework for innovation providing a driving purpose and logic when seeking environmentally friendly solutions.</span></strong></div><p></p><div><strong><span>&nbsp;&nbsp;</span></strong><span>&nbsp;</span></div><div><span>The LCA articulates with great precision the environmental impact of a tire, a service or an activity. The eco-design approach, which is an integral part of the Group’s strategy, aims to mitigate a tire’s negative aspects while preserving its qualities and ensuring long lasting performance. The quest to reduce any negative environmental impact is factored in throughout the entire life cycle of a product or service, not only during design or manufacturing.&nbsp;</span></div><p></p><p></p><div><span>Eco-design considerations include material and energy consumption, release into the natural environment, climate effects as well as impacts on biodiversity. All negative impacts of the products are carefully studied with a view to finding solutions to mitigate them.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Such an approach may seem rather abstract with its share of graphs, eco-design strategy wheels, percentages, and micro-economic data. But the effects are real and significantly contribute to protecting the environment. The main idea is to design products which have a lower environmental impact with the same performance and without any impact transfer, i.e., improvement on one side, degradation on the other. This can be verified by conducting a comparative environmental analysis between the conventional product or service and the eco-designed equivalent.&nbsp;</span></div><p></p><p></p><div><span>At Michelin, the eco-design process is multi-step, multidimensional and multidisciplinary as many different metiers in the company join forces to improve the design of a product or service.&nbsp;&nbsp;&nbsp;</span></div><p></p><p></p><div><span>&nbsp;<br>Michelin’s goal is for </span><strong><span>all its products and solutions to be eco-designed by 2030.</span></strong><span> The Group has defined a framework in the form of an eco-design charter which has been in force in all its companies since 30 June 2022.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l213nv47fkerdk"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clrg5xmpu00vm356m56ggtwim"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tangible decisions driven by eco-design"],"textarea":[0,{"content":[0,"<div><span>Let’s take the example of a MICHELIN PRIMACY 4 tire manufactured in Europe. We have determined that its “use” phase accounts for 84% of its overall environmental impact. Thanks to eco-design tools and data, engineers have singled out three actionable drivers to reduce this figure and boost the energy efficiency of the product, namely optimizing rolling resistance, increasing lifespan, and reducing the rate of wear (abrasion). If the rolling resistance factor is taken as 1, an improvement of 2 kg/t represents an 18-point environmental gain. 30% better abrasion performance adds another five points.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>“Raw materials” account for 13% of the environmental impact. What solutions do we have? Reducing the tire’s weight, substituting recycled or renewable materials for fossil-based raw materials, using low-carbon raw materials and components as well as increasing lifespan and ensuring tires are easier to repair.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8niva04l313nv4kkw5xcr"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clptmwfyn007w356cqybor5nq"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clrg5w64s00vc356mabgu56qq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clrg5vtj00y5u0tp0b8xu8r06"]]],"mediaPropertiesFields":[0,{"clrg5vtj00y5u0tp0b8xu8r06":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Strong environmental commitments"],"textarea":[0,{"content":[0,"<div><strong><span>Michelin’s holistic approach goes even further.&nbsp; It makes it possible to identify the Group’s main environmental impacts and translate them into tangible and ambitious goals for 2030 and beyond.&nbsp; These include global warming, the use of fossil-based resources and the protection of biodiversity.</span></strong><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin combats global warming by setting itself the goal of Net- Zero Emissions by 2050 and contributing to low-carbon mobility.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>The growing use of renewable and recycled materials in tires is another challenge to tackle for the Group to conserve natural resources.&nbsp;</span></div><p></p><p></p><div><span>The Michelin Group is also continuing and strengthening its commitment to biodiversity alongside the act4nature international organization to reduce the pressures exerted on nature by its activities and its entire value chain.&nbsp;</span></div><p></p><p></p><div><span>Michelin is one the world’s largest purchasers of natural rubber and is aware that rising global demand can lead to detrimental practices. The Group is therefore working to promote a fair and eco-responsible rubber industry, with the ambition of zero deforestation by bringing the main operators in the sector on board.&nbsp;</span></div><p></p><p></p><div><span>In 2030, all Michelin Group production facilities will uphold their commitment not to use pesticides or herbicides in groundskeeping operations.&nbsp;&nbsp;</span></div><p></p><p></p><div><span>Lastly, Michelin is seeking to reduce the impact of its manufacturing sites through four priority programs: water withdrawal, the use of organic solvents, the amount of waste generated, energy consumption and CO</span><sub><span>2</span></sub><span> emissions. Since 2005, manufacturing facilities have been evaluating water consumption in the same way as energy consumption or CO</span><sub><span>2</span></sub><span> emissions.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nivd04l413nvdcc294yu"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptn8bkm00ff356ced7oyhly"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clptn99vw00i0356cymidqn5e"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"43 %"],"title":[0,"Michelin has already slashed its water withdrawal by 43% in 15 years."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,174],"left":[0,201],"width":[0,599],"height":[0,697],"x":[0,87],"y":[0,45]}]}]}],[0,{"_id":[0,"clptn9xai00k2356cgchwwvd1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"33 %"],"title":[0,"The Group plans to further reduce water withdrawal by 33% between 2019 and 2030."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,165],"left":[0,177],"width":[0,623],"height":[0,706],"x":[0,83],"y":[0,50]}]}]}]]],"anchorId":[0,""],"_id":[0,"clptnalxc00m4356cdh4xcrhj"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 15 years, Michelin has cut water withdrawal by 43% which represents a saving of 178 million cubic meters, equivalent to the annual household water consumption of 3.3 million people in a country like France. Between 2019 and 2030, Michelin plans to further reduce its water withdrawal by 33%, based on a water stress coefficient for each production site.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group’s strategy and initiatives are aligned with international environmental principles such as the 2015 Paris Accord and it is a signatory of the United Nations Global Compact as well as various calls to step up the fight against global warming. Michelin has joined the Race to Zero campaign and is in favor of the EU Green Deal as well as EU regulations on deforestation-free products.&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clte8nixx04l613nv65d79sgo"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clptnbbz300p0356chkmz0zef"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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But in the face of the climate emergency, Michelin wants to go a step further with an ambitious decarbonization plan for 2030 and a “net-zero emissions” target for 2050 that are part of the Group’s “All Sustainable” vision.</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clp9lovor26b20tlfbs5o4lxh"],"items":[1,[[0,{"firstBlockOptions":[0,{"_id":[0,"cltn4bboy040i13ovakgmbdql"],"showSeparator":[0,false],"showDropCap":[0,true],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn4bgnh003x356t0yzoyrsy"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Between 1850 and 2020, the temperature on the earth’s surface rose an average of 1.1°C. And since 1970, the upswing in temperatures has been gathering pace. The Paris Agreement ratified by 194 parties in 2015 plans to contain the increase in temperatures to well below 2°C. However, there is no overlooking the fact that we are not on track to achieve this goal and the latest report by the IPCC (Intergovernmental Panel on Climate Change) is alarming. Its worst-case scenario posits a 4.5°C increase by 2100, with catastrophic consequences for humanity and the environment. </span><strong><em><span>“Every tonne of carbon released into the atmosphere costs human lives,”</span></em><span> stresses Nobel Laureate for Economics, Esther Duflo.</span></strong></div><p></p><p style=\"text-align: justify\"><span>The successive industrial revolutions, economic and demographic growth, and the globalization of the economy have accelerated climate warming. What can we do? Any industrial undertaking will necessarily have an impact on the environment because it needs raw materials and energy to produce, process, transport and sell. The challenge consists, among other things, in reducing our carbon footprint. This means decarbonizing our direct and indirect activities to put the brake on climate warming, without giving up on the idea of producing goods and services that are essential for human progress.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn4bj3d0048356t4hvala9u"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin: environmental trailblazer"],"textarea":[0,{"content":[0,"<p style=\"text-align: justify\"><span>Michelin was far sighted when it brought out its first “green” tire with greater energy efficiency in 1992. Adding silica to the rubber compound lowers rolling resistance, thereby reducing fuel consumption and therefore CO</span><sub><span>2</span></sub><span> emissions. Moreover, in 2002, well before most multinational companies, Michelin published its </span><em><span>Performance and Responsibility Charter</span></em><span>, of which one of the five fundamental principles is respect for the environment.</span></p><p></p><p><span>In 2021, based on its values and convictions, Michelin adopted a strategy to combat climate change, with the firm intention of </span><strong><span>remaining within a 1.5°C temperature increase, aligned with the </span><em><span>Race to Zero</span></em><span> campaign</span></strong><span>, in a completely transparent manner and without carbon offsetting. This commitment is part of the Michelin Group’s “All-Sustainable” approach, which is underpinned by the balance between People - Profit - Planet.</span></p><p style=\"text-align: justify\"><span>Environmental protection is one of the three prongs of this approach and Michelin aims to achieve “net-zero emissions” by 2050. This entails reducing the CO</span><sub><span>2</span></sub><span> emissions generated by its own operations and those of its value chain by 90%, and, in the longer term, preparing for the capture and permanent storage of a volume of CO</span><sub><span>2</span></sub><span> equivalent to the annual residual emissions.</span></p><p style=\"text-align: justify\"><span>This objective accordingly rests on an ambitious decarbonization plan through to 2030, aimed at lowering carbon dioxide emissions from all of its production facilities, logistics operations and supply chain, designing more energy-efficient tires and developing low-carbon mobility through the hydrogen sector... It will complement a policy of protecting resources by incorporating ever-increasing quantities of renewable and recycled materials</span><a href=https://www.michelin.com/"#_ftn1\"><span>[1]</span></a><span> in its tires. There are various ways of tackling this.</span></p><div><br><em><span>Renewable materials are those obtained from natural resources that can be replenished over a short period of time</span></em><strong><em><span>,</span></em></strong><em><span> on a human scale, such as biomass. This necessarily excludes fossil resources (oil, natural gas, coal, etc.) and minerals (according to the American Chemical Society - \"12 Principles of Green Chemistry\"). Recycled materials are those generated by any recovery operation that transforms industrial or post-consumer waste into products, materials or substances. This excludes energy recovery and reprocessed materials used as energy (according to the definition by the EU Waste Framework Directive).</span></em></div><p></p><div></div><p style=\"text-align: justify\"><span>&nbsp;</span></p><p style=\"text-align: justify\"></p><h2><strong><span>Clear objectives</span></strong><span>&nbsp;</span></h2><p></p><p></p><div><span>Michelin’s climate change strategy and decarbonization plan are based on </span><strong><span>targets validated by the Science-Based Targets initiative (SBTi)</span></strong><span>, which was set up by various international bodies (CDP, GC, WRI, WWF and others). The starting point is to measure the organization’s greenhouse gas emissions to calculate its carbon footprint. There are different methodologies serving a common purpose, namely to categorize emissions into three spheres: Scopes 1, 2 and 3.</span></div><p></p><p><span>Scope 1 comprises greenhouse gas emissions (GHG) emitted directly by the company (such as the use of fossil fuels for its industrial processes, heating, etc.). Scope 2 measures indirect GHG emissions stemming from the energy purchased and used by the company. Scope 3 covers all the other indirect emissions, such as purchases of raw materials or services, as well as the use of the products and services sold. </span><strong><span>Scope 3 is not under the company’s direct responsibility, but it is the most comprehensive category and the one with the greatest impact on the environment.</span></strong></p><div><span>&nbsp;&nbsp;</span></div><p></p><p><span>Michelin has carried out </span><strong><span>a thorough analysis of the tire life cycle</span></strong><span>, spanning from the extraction of raw materials to the processing of end-of-life tires. It has also set CO</span><sub><span>2</span></sub><span> reduction targets for each stage, such as about 30% reduction in tonnes of CO</span><sub><span>2</span></sub><span> for upstream energy, logistics operations by comparison with 2019, and a 10% increase by 2030 of tires’ energy efficiency during usage versus 2020.</span></p><div></div>"]}],"action":[0,{"_id":[0,"clst5tk6j1bk512hn49hb1sv5"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpldow990026356cg91zijck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"preview":[0,{"_id":[0,"clpldrgz428vl0tlmgwlwghnj"],"cursor":[0,true],"title":[0,"The Group’s environmental approach"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clsvn5z9n2vzm13hcdz2hdzfp"]]],"imagePreviewFields":[0,{"clsvn5z9n2vzm13hcdz2hdzfp":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldrgz928vm0tlmcmsc1r5l"],"url":[0,{"url":[0,"https://www.youtube.com/watch?v=Kaj0yOZioCw"],"title":[0,"Michelin's environmental approach"],"thumbnail":[0,"https://i.ytimg.com/vi/Kaj0yOZioCw/hqdefault.jpg"]}],"title":[0,"La démarche environnementale du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldry1r004n356ciw03n24j"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What concrete solutions?"],"textarea":[0,{"content":[0,"<div><span>The decarbonization plan drawn up by Michelin entails achieving both energy efficiency and the energy transition. </span><strong><span>Regarding tire production processes (Scopes 1 and 2), the goal is to reduce by more than half CO</span><sub><span>2</span></sub><span> emissions from production plants by 2030</span></strong><span> by consuming less and more effectively.</span></div><div><span>A few production facilities, such as Cuneo in Italy, have already begun installing electric curing presses to replace their steam-powered curing presses, which depend heavily on gas-generatedenergy. Eventually 60% to 70% of the fleet of curing presses will be electrified.</span></div>"]}],"action":[0,{"_id":[0,"clst5vg4q1byx13hcexdhho8f"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldtmg70059356c5hc568i1"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"skin":[0,"primary"],"preview":[0,{"_id":[0,"clpldux3m298c0tnpanb03v53"],"cursor":[0,true],"title":[0,"The Group's decarbonization plan"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.preview"],"imagePreviewIds":[1,[[0,"clt8r849509s913dhh5068086"]]],"imagePreviewFields":[0,{"clt8r849509s913dhh5068086":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"_id":[0,"clpldux3o298d0tnp5ge3gic2"],"url":[0,{"url":[0,"https://youtu.be/VHWxP0K15ig"],"title":[0,"Decarbonization plan of Michelin Group"],"thumbnail":[0,"https://i.ytimg.com/vi/VHWxP0K15ig/hqdefault.jpg"]}],"title":[0,"Vidéo en motion design sur le plan de décarbonation du Groupe"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@dgad-ds/modal-video.video"]}],"anchorId":[0,""],"_id":[0,"clpldv7dr007q356cvvntuttw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>In 2019, the Gravanches plant in Clermont-Ferrand became the first MICHELIN tire plant in the world to achieve “net-zero emissions”. A heat pump recovers waste heat given off by the production process and uses them for heating, while all the electricity required to operate the plant comes from guaranteed renewable sources. <br><br>Since 2008, the Michelin Group has been taking steps to develop renewable energies.</span></div><p><span>In 2023, Group plants in 13 European Union countries, Asia and Brazil have been using guaranteed-renewable electricity. Energy efficiency is still the priority of the “net-zero emissions” roadmap.</span></p><p style=\"text-align: justify\"><span>In 2023, 361 projects were undertaken, requiring an investment of 114 million euros.</span></p><div><span>&nbsp;</span></div>"]}],"action":[0,{"_id":[0,"clst5xdae1c1n13hc25i85urq"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpldya3z009k356ck6an7m2t"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpldz1vd00af356cm3y7sl06"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"114"],"title":[0,"In 2023, 361 projects were undertaken, requiring an investment of 114 million euros."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,80],"y":[0,48]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpldzygg00cd356chhs6njhm"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"And what about Scope 3?"],"textarea":[0,{"content":[0,"<div><span>Scope 3 greenhouse gas emissions do not come directly from the Company, but </span><strong><span>Michelin intends to take action along its value chain</span></strong><span> to achieve its “net-zero emissions” targets. In 2023, the Group’s Scope 3 emissions amounted to </span><strong><span>143 million tonnes of CO</span><sub><span>2</span></sub></strong><span>, </span><strong><span>91% of which stemmed from use of the Group’s tires sold around the world.</span></strong></div><p></p><p></p><div><span>Of the 15 Scope 3 categories listed by the </span><a href=https://www.michelin.com/"https://ghgprotocol.org//">Greenhouse Gas Protocol</span></a><span> methodology, No. 11 “Use of the products sold” frequently weighs heavily a company’s carbon footprint. Michelin intends to address this item by improving its tires’ energy efficiency and is aiming for a 10% increase in efficiency between 2020 and 2030. Michelin’s e.PRIMACY range is an excellent example of this. With its low rolling resistance, the MICHELIN e.Primacy tire is the champion of energy efficiency and is leading the way for a new generation of products, designed with consideration given to their lifecycle analysis. All of the e.PRIMACY tire’s environmental impacts have been calculated and optimized, from the mining of the raw materials used to the production, distribution, use and recycling of the tires.</span></div><p><span>The transport, supply chain, and the suppliers of raw materials are also targets for improvement in Michelin’s bid to achieve “net-zero emissions”. Transporting less, better, and differently by using multimodal and decarbonized transportation is a major challenge. Michelin is on track with its roadmap. It reduced shipping-related CO</span><sub><span>2</span></sub><span> emissions by 25% between 2019 and 2023. It is even offering tangible solutions such as the Wisamo inflatable wing, which will make it possible to decarbonize sea freight. On the suppliers’ side, their process for integration, commitment and tracking has already been drawn up for 2024: 70% of their CO</span><sub><span>2</span></sub><span> emissions corresponding to Group purchases will have to be covered by scientific targets. By 2030, Michelin is aiming to reduce the emissions linked to its raw materials purchases by almost 30% compared with 2019. For the disposal of its end-of-life tires, Michelin had engaged technical partners to recycle and reuse certain raw materials (carbon black and steel).</span></p>"]}],"action":[0,{"_id":[0,"clst5zeys1clm12j836979g8d"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clple1h5800h6356cifhorw53"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"De car bo nize"],"content":[0,{"content":[0,"<p><strong><span>Four syllables to fight global warming. Michelin has embarked on a vast program to achieve its “net-zero emissions” targets and uphold its “All Sustainable” approach through to 2050. The Group’s decarbonization plan is unfolding for everyone to see and in the firm belief that we can win this race against the clock to protect the climate. At the same time, Michelin is pursuing its commitment through a genuine effort to reduce its environmental footprint: it is protecting biodiversity</span></strong><span>&nbsp;</span><strong><span>at its facilities, saving resources and maintaining a </span></strong><a href=https://www.michelin.com/"https://natural-rubber.michelin.com/fr//">responsible natural rubber industry</span></strong></a><strong><span>.</span></strong></p><div></div>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clr0t2o9100ss356fl5v8vxmk"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clple2jz900ji356crm6w0kgj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notes"],"content":[0,{"content":[0,"<div><em><span>The category of tires to which the MICHELIN e.Primacy belongs is defined by the summer tire ranges of Premium brands such as CONTINENTAL, GOODYEAR, BRIDGESTONE, PIRELLI and DUNLOP, which a consumer can purchase from a retailer. </span></em><strong><em><span>Not including ranges designed to meet car manufacturers’ specific “original equipment” specifications.</span></em></strong><em><span>&nbsp;</span></em></div><div><em><span>When new, the MICHELIN e.PRIMACY tire generates on average 2 kg/t less rolling resistance than the average of its competitors. This represents a fuel saving of up to 0.21l/100 km for a VW Golf 7 1.5 TSI, or an extra 7% range for a VW e.Golf.&nbsp;</span></em></div><div><em><span>Energy consumption refers to the fuel for heat-engine and hybrid vehicles, and electricity for electric vehicles.&nbsp;</span></em></div><div><em><span>Rolling-resistance tests on a machine, conducted by Applus Idiada at Michelin’s request, in June (new tire) and August 2020 (buffed down to 2mm), using a 205/55 R16 91V tire size, comparing the MICHELIN e.Primacy tire (new: 5.58kg/t &amp; worn: 5.13kg/t) to the MICHELIN PRIMACY 4 tire (new: 7.74kg/t &amp; worn: 6.25kg/t); BRIDGESTONE TURANZA T005 (new: 7.17kg/t &amp; worn: 5.81kg/t); CONTINENTAL ECOCONTACT 6 (new: 6.39kg/t &amp; worn: 5.49kg/t); CONTINENTAL PREMIUM CONTACT 6 (new: 8.93kg/t &amp; worn: 6.94kg/t); DUNLOP BLURESPONSE (new: 7.97kg/t &amp; worn: 5.54kg/t); GOODYEAR EFFICIENT GRIP 2 (new: 7.01kg/t &amp; worn: 5.38kg/t); PIRELLI CINTURATO P7 BLUE (new: 6.96kg/t &amp; worn: 6.30kg/t); PIRELLI CINTURATO P7 (new: 8.79kg/t &amp; worn: 6.97kg/t).  Environmentally-friendly driving is heavily dependent on the driving habits, the vehicle and the tire pressure.&nbsp;</span></em></div>"]}],"isOpen":[0,false]}]]],"anchorId":[0,""],"_id":[0,"clple2xpt00js356c7eb4aa0o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/expand-collapse"],"aposPlaceholder":[0,false]}]]],"metaType":[0,"area"],"field":[0,{"name":[0,"main"],"type":[0,"area"],"options":[0,{"expanded":[0,true],"groups":[0,{"magazineArticles":[0,{"label":[0,"Magazine 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years"],"searchSummary":[0,""],"imageIds":[1,[[0,"clniyhg0q9aod0tsa5bwag5ge"]]],"imageFields":[0,{"clniyhg0q9aod0tsa5bwag5ge":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/decarbonization-a-major-strategic-issue-for-michelin"],[0,"/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"]]],"aposIsTemplate":[0,false],"aposPreviewImage":[0,{"_id":[0,"clrkvpvfg074w0iqqdai2c2v5"],"items":[1,[]],"metaType":[0,"area"],"field":[0,{"name":[0,"aposPreviewImage"],"type":[0,"area"],"label":[0,"aposTemplate:aposPreviewImage"],"help":[0,"aposTemplate:aposPreviewImageHelp"],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"if":[0,{"aposIsTemplate":[0,true]}],"group":[0,{"name":[0,"utility"]}],"moduleName":[0,"decryption-page"],"_id":[0,"e09e3b797e53688daebb372a8a7150ec"]}],"options":[0,{"widgets":[0,{"@apostrophecms/image":[0,{}]}],"max":[0,1]}],"choices":[1,[[0,{"name":[0,"@apostrophecms/image"],"icon":[0,"image-icon"],"label":[0,"apostrophe:image"]}]]]}],"relatedReverseIds":[1,[[0,"clfwcx83q0mk30ujt385k6djw"],[0,"zxy7abrotcgc442myp44k9mw"],[0,"bso3t2xy57bpumoft9dfr24o"]]],"aposPermissions":[1,[]],"groupPermissions":[1,[]],"userPermissions":[1,[]],"analyticsSiteSection":[0,"media"],"analyticsPageCategory":[0,"Media magazine article"],"ranking":[0,0],"_url":[0,"https://www.michelin.com/en/media/magazine/decarbonization-a-major-strategic-issue-for-michelin"],"_children":[1,[]]}],[0,{"_id":[0,"clpr1yxqr3eqb0tjl2cpfbal5:en:published"],"aposDocId":[0,"clpr1yxqr3eqb0tjl2cpfbal5"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-09-24T13:11:21.832Z"],"slug":[0,"/media/magazine/michelin-is-taking-action-to-reduce-tire-wear-particle-emissions"],"title":[0,"Michelin is taking action to reduce tire wear particle emissions"],"intro":[0,{"content":[0,"<p><strong><span>Michelin has been keeping a close watch on the issue of tire wear particles for many years; these are the particles which are generated by friction between the tire and the road surface. The Group is the leader in this field and is striving to reduce the phenomenon of abrasion, by leveraging its expertise in materials and advocating changes to the regulations.&nbsp;</span></strong><span>&nbsp;</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clpr1y0de3fbf0th2bohv93gq"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cltn3mc3s03fz13ov4wdn4imx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cltn3mgrs004i356rxt134xbl"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<div><span>Good tire grip on the road is essential for driver safety. But this road grip has physical consequences: it generates tire wear particles due to the friction between the tire and the road surface. This is known as abrasion and the particles generated are Tire and Road Wear Particles (TRWP).&nbsp;&nbsp;</span></div><div> </div><div><span>Various factors can exacerbate abrasion such as tire quality, driving behavior, the type of road surface and tire pressure.&nbsp;</span></div>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltn3mjhb004t356r3fwn1dry"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"What are tire wear particles made up of?"],"textarea":[0,{"content":[0,"<div><span class=\"ds__note\">According to the definition of the European Chemicals Agency (ECHA), tire wear particles belong to a subcategory of microplastics. However, their properties are quite different from the microplastics which are a byproduct of the plastics we encounter in everyday life (bottles, packaging, textiles etc.) in particular in terms of degradability, size, composition and density.&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">These particles consist of equal proportions of tire tread debris, minerals and dust from the road surface measuring between 80 and 100 microns (the equivalent of a hair’s breadth); by comparison, the average diameter of microplastics is 5 microns.&nbsp;&nbsp;</span></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their biodegradation, although still little studied, would appear to be much faster (50% of tire wear particles disappeared in 16 months).</span><sup><span class=\"ds__note\">(1)</span></sup></div><div><span class=\"ds__note\">&nbsp;</span></div><div><span class=\"ds__note\">Their physical properties mean that they fall to the ground quickly which limits the quantity of airborne particles. However, there is a risk of them being discharged into the aquatic environment.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a8z14ic7qh3f9rh"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clpr23n52001l356chh6793ck"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Do tire wear particles contribute to air, soil and water pollution?"],"textarea":[0,{"content":[0,"<div><span>To correctly assess the contribution of wear particles to air, soil and water pollution, the studies based on direct measurement of samples must be dissociated from extrapolations based on statistical models which do not use real-life data.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as air pollution is concerned</span></strong><span>, the various studies carried out by the Tire Industry Project (TIP) and other research bodies all reach similar conclusions. The TIP was set up fifteen years ago in order to study cross-cutting issues concerning the entire tire industry (wear particles, end-of-life tire recycling etc.). Eleven of the world’s largest tire manufacturers are members under the auspices of the World Business Council for Sustainable Development (WBCSD).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The findings of these international studies conducted in different countries</span><sup><span>(2)</span></sup><span> show that </span><strong><span>tire wear particles do not significantly contribute to air pollution </span></strong><span>and in fact</span><strong><span> </span></strong><span>are only found in minuscule quantities in urban pollution: less than 1% of PM10 and less than 0.3% of PM2.5 on average (PM = </span><em><span>particulate matter</span></em><span>).&nbsp;</span></div><div><span>&nbsp;</span></div><div><strong><span>As far as soil and water pollution is concerned</span></strong><span>, this depends on the</span><strong><span> distance</span></strong><span> between the emission zones and the estuaries. It appears that between 1% and 13% of wear particles end up in the ocean.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Studies carried out since 2019 reveal that a </span><strong><span>substance called 6PPD-Quinone is toxic for certain marine species</span></strong><span> (Coho salmon).&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>This substance is apparently produced during the transformation of an antioxidant (6PPD) used in tires which plays an important role in safety.  These studies are not yet able to explain the mechanism of toxicity.&nbsp;&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin has pledged to reduce the environmental impact of its products and activities and launched a </span><strong><span>special research program in 2022</span></strong><span> </span><strong><span>to identify a substitute for 6PPD.</span></strong><span>&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kk1a9014icdmqnfqsx"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clpr25rn9002i356cjo902u3f"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"clps44ni40032356ckz0mg5k3"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/block-card-quote.cards"],"authorName":[0,"Cyrille Roget"],"jobTitle":[0,"Michelin Group Technical and Scientific Communication Director"],"textarea":[0,{"content":[0,"<p><em><span>Thanks to Michelin’s longstanding expertise in materials, i.e. our ability to use fewer materials in our tires to make them more lightweight while delivering products that last longer and perform better, the Group has succeeded in keeping tire abrasion in check resulting in a 5% reduction in particle emissions from its products between 2015 and 2020.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clm6d0yd80vwe0thj9sd4atkh"]]],"imageFields":[0,{"clm6d0yd80vwe0thj9sd4atkh":[0,{"top":[0,39],"left":[0,902],"width":[0,844],"height":[0,844],"x":[0,52],"y":[0,35]}]}]}]]],"anchorId":[0,""],"_id":[0,"clps45x89004y356czmse30xw"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Michelin, unchallenged leader in particle emission reduction"],"textarea":[0,{"content":[0,"<div><span>Factoring in the environmental impact of its products is part of Michelin’s DNA and forms an integral part of corporate strategy. The Group has been closely following the findings of scientific studies on TRWP for many years and stays abreast of all issues related to wear particle emissions and their impact on the planet.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>New information is emerging, contributing to a better understanding of the impact and risks associated with tire abrasion but Michelin has not waited for this to take action: the company has been working on reducing abrasion for many years - right from the design phase.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>To achieve this, Michelin has capitalized on its know-how in formulating synthetic rubbers (functionalized SBR*) and optimizing tread patterns so as to reduce the amount of rubber used.&nbsp;&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin also makes use of simulation techniques on the contact patch to reduce slippage and limit tire abrasion.&nbsp;</span></div><p></p><p></p><div><span class=\"ds__note\"><span>*Styrène Butadiène Rubber</span></span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseunmxa376g12hv2tb14yq3"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps4z7jt0081356cotmhdxjk"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"skin":[0,"secondary"],"displayCaption":[0,true],"anchorId":[0,""],"_id":[0,"clps51of600hy356c6c151m85"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clpqpbnez374f0tjlhxq9b7ep"]]],"mediaPropertiesFields":[0,{"clpqpbnez374f0tjlhxq9b7ep":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><span>This policy made it possible to slash TRWP emissions in Michelin products by 5% between 2015 and 2020. This represents a global aggregate saving of </span><strong><span>100,000 tons of particles</span></strong><span>. In the medium-term, Michelin is working on developing new bio-assimilable materials, significantly limiting the potential impacts of particle emissions.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9214ic5655802u"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clps521sr00k3356c8366eoln"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin, a key player driving the progress of the entire tire industry"],"textarea":[0,{"content":[0,"<div><span>The Group has long been in favor of defining regulatory thresholds for tire abrasion so as to limit tire wear particle emissions worldwide. In this respect, Michelin supports the recommendations of the European Commission encompassed in the Euro 7 standard to adopt tire abrasion limits.&nbsp;</span></div><div><span>&nbsp;</span></div><div><span>Michelin and its competitors, fellow members of the European Tyre and Rubber Manufacturers' Association (ETRMA), have agreed upon the definition of a method for measuring particle emission performance for passenger cars. It is a robust, reproducible method which reflects average usage in Europe, expressed in mg/km/T. &nbsp;</span></div><div><span>&nbsp;</span></div><div><span>The Group is involved in the Tire Industry Project with other tire manufacturers but also helps fund studies conducted by other bodies to further scientific understanding of wear particles.&nbsp;&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clseun6kz1a9314icbh32bd6t"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clps557x7002q356c5ar8ypyj"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clpsgdoep00u8356cw5rogqto"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 20 %"],"title":[0,"Reduction in particle emissions of the MICHELIN e-Primacy range compared to the previous range, the MICHELIN Primacy 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,0],"left":[0,0],"width":[0,800],"height":[0,871],"x":[0,33],"y":[0,90]}]}]}],[0,{"_id":[0,"clpsge5yb00w6356cswmlohkh"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"- 25 %"],"title":[0,"Reduction in particle emissions of the MICHELIN Pilot Sport 5 range compared to the previous range, the MICHELIN Pilot Sport 4"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"clr0t0kn7bdoj0tlv64n37l7t"]]],"imageFields":[0,{"clr0t0kn7bdoj0tlv64n37l7t":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clpsgel3900y4356cq6uffhcp"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,false],"heading":[0,""],"intro":[0,{"content":[0,""]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"_id":[0,"cltzzkhni0c1f13lqa5u64ji0"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.page-list-push.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"cards":[1,[[0,{"_id":[0,"cltzzj0y1004d356mlicxn769"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"press-releases"],"title":[0,""],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"cltr996c7027x13kcabc08n9x"]]],"imageFields":[0,{"cltr996c7027x13kcabc08n9x":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pressReleasesIds":[1,[[0,"cltr9c5th02da13j8dum151f9"]]],"pressReleasesFields":[0,{"cltr9c5th02da13j8dum151f9":[0,{}]}],"pageIds":[1,[]],"pageFields":[0,{}]}],[0,{"_id":[0,"cltzzjelg007k356m8ki4xqzc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.page-list-push.cards"],"cardtype":[0,"page-tree"],"title":[0,"Michelin’s 360° environmental approach"],"description":[0,{"content":[0,""]}],"useAbsoluteUrl":[0,false],"external":[0,false],"href":[0,null],"imageIds":[1,[[0,"clhzztmq32vrq0tn0401xbknm"]]],"imageFields":[0,{"clhzztmq32vrq0tn0401xbknm":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"pageIds":[1,[[0,"clptmaged1qd90tmv1guk20dj"]]],"pageFields":[0,{"clptmaged1qd90tmv1guk20dj":[0,{}]}],"pressReleasesIds":[1,[]],"pressReleasesFields":[0,{}]}]]],"description":[0,{"content":[0,""]}],"actions":[1,[]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cltzzkh8200eb356mb6f9o2zw"],"metaType":[0,"widget"],"type":[0,"page-list-push"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"accordionItems":[1,[[0,{"_id":[0,"clps5ckt600ap356cay4xpl89"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@dgad-ds/expand-collapse.accordionItems"],"title":[0,"Legal Notice"],"content":[0,{"content":[0,"<div><em><span>(1) Environmental Degradation of Tire Wear Particles S. H. Cadle, R. L. Williams (1980), Rubber chemistry and technology Vol53. P. 903-914, Environmental Science Department, General Motors Research Laboratories, Warren, Michigan 48090.</span></em><span>&nbsp;</span></div><div><span>&nbsp;</span></div><div><em><span>(2) Air pollution studies:</span></em><span>&nbsp;</span></div><div><em><span>Tyre wear in particulate matter - No need to panic! Stein, G. &amp; Wünstel, E. &amp; Travnicek-Pagaimo, W. RFP 1/2013, Volume 8;</span></em><span>&nbsp;</span><em><span>International conference on rubber and rubber-like material; Kharangpur, India.</span></em><span>&nbsp;</span><em><span>Measurement of airborne concentrations of tire and road wear particles in urban and rural areas of France, Japan, and the United States, Panko et al, 2013.</span></em><span>&nbsp;</span><em><span>Evaluation of Tire Wear Contribution to PM2.5 in Urban Environments. 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To achieve this, Michelin can leverage its </span><a href=https://www.michelin.com/"https://www.michelin.com/en/innovation/" target=\"_blank\"><strong><span>innovative power</span></strong><span> </span></a><span>and indepth knowledge of the properties of materials, in particular composites.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98799o001e356uzqzsqa4x"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"From the “VISION concept” to “AIRLESS” technology - expertise boosted by passion"],"textarea":[0,{"content":[0,"<p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/group/activities/tires/vision-concept/" target=\"_blank\"><strong><span>VISION concept</span></strong></a><span> was unveiled by the Group in 2017 as a sustainable development model for tires. The four main characteristics of this model are AIRLESS technology, connectivity, the use of renewable or recycled materials and a tread that can be recharged on demand. With AIRLESS technology, the air is replaced by a revolutionary load-bearing structure securing wheel stability and guaranteeing a comfortable and safe ride. What lies behind such an amazing feat? Michelin has developed distinctive know-how in the design and production of innovative materials based on materials science. </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/designing-flexible-composite-products/" target=\"_blank\"><strong><span>Expertise in composite solutions </span></strong></a><span>built on the ability to blend materials of very different types is a major differentiating factor and allows Michelin to be best in class in AIRLESS technology.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ed1z00j9356us4yj9kn9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ed1z00j8356u1h5lnpud"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98gpgs00kb356u9tcrqc21"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clixmxs3904yi0una8r9b6ca2"]]],"mediaPropertiesFields":[0,{"clixmxs3904yi0una8r9b6ca2":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"The various benefits of AIRLESS technology"],"textarea":[0,{"content":[0,"<div><span>For Michelin, no development project can be tackled without factoring in all its economic, social or environmental impacts. The Group has chosen an </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><strong><span>“All sustainable” approach</span></strong></a><span>. One of its main drivers is innovation and Michelin’s AIRLESS technology certainly fits the bill.</span></div><p></p><div><span>In a world of finite resources, one of the most important environmental features of any object, including tires, is that they last longer. Yet, every year, 20%</span><sup><span>1</span></sup><span> of tires are scrapped prematurely because of a flat (12%) or irregular wear (8%) as a result of inappropriate tire pressure (8%). That’s the equivalent of 200 million tires. These situations could be avoided thanks to AIRLESS technology. Another major advantage of AIRLESS solutions is the cost factor; reducing vehicle downtime boosts productivity and avoiding premature tire replacement saves money. Moreover, maintenance is quicker as it is no longer necessary to check tire pressure. Lastly, it guarantees peace of mind and additional safety for everyone on the road which is a definite advantage.</span></div><p></p><div><sup><span>1</span></sup><em><span> Internal \"scrapyard\" study (2012-2015) based on a sample of 135,000 tires and extrapolated globally (estimated 1 billion end-of-life tires every year).</span></em><span>&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98giy800k0356u68jj09ot"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98giy800jz356usfimbmay"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Tweel, Uptis, Michelin Lunar Airless Wheel… three AIRLESS solutions for three separate applications"],"textarea":[0,{"content":[0,"<h3><strong><span>TWEEL, AIRLESS technology applied to construction and handling machinery</span></strong></h3><div><span>&nbsp;</span></div><div><span>TWEEL tires are puncture-proof thanks to their tough tread and flexible spokes designed to bear the weight of the vehicle; in terms of behavior, they are the same as standard tires.</span></div><div><span>Launched in 2012, TWEEL tires have already performed well on the market, proving their multiple benefits: easy mounting, exceptional operator comfort, improved productivity, damage resistance and enhanced durability.</span></div><div><span>A TWEEL range exists for a whole variety of vehicles and equipment such as compact loaders, handling equipment and all-terrain utility vehicles.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98ll3l00oe356upq36h0g5"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98ll3l00od356us3hb65rp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98md6o00p2356ua3urez4u"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xq9x3ptj13onfqa6bk4j"]]],"mediaPropertiesFields":[0,{"clw97xq9x3ptj13onfqa6bk4j":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>TWEEL is a portmanteau of tire and wheel clearly illustrating that it is a combination of the two. This innovation saw the light of day at the Michelin Research Center in Greenville, South Carolina.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98n9xl00rq356u5kd1u308"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>Uptis, AIRLESS technology applied to cars and light vehicles</span></strong><span>&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>The subject of more than 50 patents related to the tire’s structure and high-tech materials, MICHELIN UPTIS encapsulates the vast know-how that Michelin has acquired in 130 years, particularly in the field of high-tech materials. It combines </span><strong><span>an aluminum wheel and a flexible load-bearing structure made from glass fiber reinforced plastic</span></strong><span> (GFRP). As it has no compressed air, it cannot puncture. This tire mainly addresses the light utility vehicles fleet market for professional use dedicated to last mile deliveries. Michelin signed two sales partnerships in 2023, one with </span><strong><span>DHL</span></strong><span> in Singapore and the other with </span><strong><span>La Poste,</span></strong><span> the French post office.&nbsp;These partnerships provide an opportunity to test UPTIS prototypes in the extremely demanding real-world condition of last-mile deliveries: frequent stops, driving on to and off of sidewalks, highways, and rural roads in poor condition, repeated braking and acceleration, etc. UPTIS is currently </span><strong><span>the only AIRLESS solution in use on the open road and in real-world conditions</span></strong><span>. These real-life tests will be taking place until the end of 2025 and will help enhance the Group’s knowledge in this area thanks to advanced analysis and expertise.</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98nry800se356uhwyzu6rj"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98nry800sd356u4yjo05oy"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,""],"cursor":[0,false],"_id":[0,"clw99vuuv3qy513on50tu6fv2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clw97y2lf3q1y14om4bppcbkn"]]],"imagePreviewFields":[0,{"clw97y2lf3q1y14om4bppcbkn":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/E_Xz3wymzTU?si=5XKSUXuH323aGXXg"],"title":[0,"Michelin UPTIS pour DHL et La Poste"],"thumbnail":[0,"https://i.ytimg.com/vi/E_Xz3wymzTU/hqdefault.jpg"]}],"title":[0,"Michelin équipe désormais des véhicules de livraison de La Poste avec sa solution airless UPTIS."],"_id":[0,"clw99vuuy3qy613on925oeq8n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clw99sz7o01ub356uluwa6zpq"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>At the end of 2023, the UPTIS prototypes in circulation had already driven more than 4.5 million kilometers.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clw98puv100w3356uift2xalm"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3><strong><span>AIRLESS technology applied to the lunar wheel</span></strong><span>&nbsp;&nbsp;</span></h3><div><span>&nbsp;</span></div><div><span>Michelin belongs to the Moon RACER</span><sup><span>2</span></sup><span> team which was tasked with conducting the feasibility study for the lunar terrain vehicle as part of NASA’s ARTEMIS project. The Group will be able to leverage its previous experience on NASA projects as well as its expertise in airless tires and </span><strong><span>its knowledge of high-tech materials</span></strong><span> to design a lunar wheel capable of withstanding extreme temperatures (over 100°C and below -240°C) and solar and galactic radiation, while preserving the vehicle’s battery life and providing maximum traction on aggressive, uneven ground. Michelin believes that the technical developments and scientific breakthroughs during the project will help the Group to continue innovating in applications back on earth! The next milestone will be in one year’s time when the Group presents its feasibility roadmap.</span></div><p></p><p><sup><span>2</span></sup><em><span> Michelin’s fellow members in the team coordinated by Intuitive Machines include AVL, Boeing and Northrop Grumman.</span></em><span>&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clw98tihg00xw356ugdby34vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98tihg00xv356uu7wzfafm"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clw98dod000ix356uzmyata7z"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"clw97xuqn3q1u14om4w3z1yzs"]]],"mediaPropertiesFields":[0,{"clw97xuqn3q1u14om4w3z1yzs":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>This is not the first time Michelin has collaborated with the NASA. 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That’s the equivalent of two F1 Grand Prix races!&nbsp;&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4ke7oc0031356szqmpy8ge"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4ke7oc0030356stflju4ce"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,true],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly5kse9200b5356wgwibj8tu"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"cly5ks1b328g515rs6526160f"]]],"mediaPropertiesFields":[0,{"cly5ks1b328g515rs6526160f":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"Safety, the environment, savings: 3 good reasons to use tires designed to last"],"textarea":[0,{"content":[0,"<div><span>Bear in mind that, from the moment a tire is fitted on a vehicle and driven, it starts to wear, and the more it wears, the more its performances change: some for the better, others not.&nbsp; This is because, while certain performances improve with wear – rolling resistance or noise, for example – wet braking, on the other hand, becomes less efficient as the tire wears down.&nbsp; For this reason, and also because safety has always been one of the Group’s core concerns, Michelin believes that tire tests should not be restricted to new tires, but should also be performed on worn tires. There are also undeniable economic and environmental benefits to being able to drive perfectly safely down to the tire’s legal wear limit. Fewer tire changes mean fewer expenses and a smaller impact on our planet.&nbsp;&nbsp;</span></div><p></p><p><span>So the “long-lasting performance” goal is at the heart of </span><a href=https://www.michelin.com/"/en/sustainability/company/" target=\"\"><span>Michelin’s “All-sustainable” approach</span></a><span>; protecting the environment, in particular, is a long-standing commitment and one of the Group’s five core values. Michelin estimates that, in Europe alone, 128 million</span><sup><span>(2) </span></sup><span>tires and 6.6 million</span><sup><span>(2)&nbsp;</span></sup><span> tonnes of CO₂ emissions would be avoided if all tires could be used down to their legal wear limit. Increased safety, a reduced tire budget, less waste generated, less material used, less energy consumed: it’s obvious to Michelin that the solution lies in designing tires that are made to last, and approving tires’ performances through mandatory pre-sales testing.&nbsp;</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kfrde003s356suub5aqoo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kfrde003r356spa5ie438"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"New regulation on worn tires"],"cursor":[0,true],"_id":[0,"clyefdama2ndl13po2as6atq9"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clyef4x1w08o713o4dbrn6au1"]]],"imagePreviewFields":[0,{"clyef4x1w08o713o4dbrn6au1":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,533],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/q6zM9zamebg"],"title":[0,"Michelin Story - Long Lasting Performance - New regulation on worn tires"],"thumbnail":[0,"https://i.ytimg.com/vi/q6zM9zamebg/hqdefault.jpg"]}],"title":[0,"Michelin is delighted that the new European regulations on the performance of used tires come into force in July 2024. These regulations will benefit consumer safety, their wallets and the planet."],"_id":[0,"clyefdamc2ndm13poa8y774fy"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyef7qt400aa356w0rcn216b"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cly5ktlun00bq356w1vehhzt1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"128"],"title":[0,"In Europe, replacing tires before the legal wear limit of 1.6 mm would result in over 128 million tires being manufactured every year. Worldwide, the figure would reach 400 million."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cly5ky6l000nb356wzknv8kuk"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"6,6"],"title":[0,"In Europe, using tires up to their legal wear limit of 1.6 mm would save up to 6.6 million tonnes of CO2 emissions every year. Worldwide, this saving would amount to 35 million tonnes."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73uowj2dxq15rs55xr9186"]]],"imageFields":[0,{"cly73uowj2dxq15rs55xr9186":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly5l1i2i00s7356whpd3wr4v"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"The authorities finally recognize the necessity of testing worn tires"],"textarea":[0,{"content":[0,"<div><span>For all of these reasons, Michelin has always been convinced of the need to update the EU regulations and has actively campaigned for this. The final impetus came in November 2019, when the European Union formally adopted the amendment of the Regulation on General Vehicle Safety, aimed at tightening road safety in Europe. Among the measures adopted by the European institutions was the very first mention of the need to lay down a threshold value for worn tires. Following the text drafted by the European Union authorities, work was conducted within the United Nations Economic Commission for Europe (UNECE) to define the testing method and propose a test. Accordingly, this threshold value was introduced in July 2024 for the new types of passenger car tires. In other words, it will no longer be possible to market tires that exceed this threshold value.&nbsp;</span></div>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4kku8v0090356stjbihbdo"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4kku8v008z356s6mc2xexi"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"primary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cly4kj14w0087356s5z1ckpam"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Cyril Roget"],"jobTitle":[0,"Michelin Group Scientific Innovation and Communications Director"],"textarea":[0,{"content":[0,"<p><em><span>Up until now, only new tires underwent performance testing and type approval. Nothing was done to measure the performance of a tire that was worn down to the 1.6mm tread-wear indicator. That just didn’t make sense for us. That’s why we’re pleased today to see the European regulation amended to include the testing of worn tires.</span></em><span> </span><em><span>For our safety, the environment and our purchasing power, we all stand to gain from this new regulation.</span></em></p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"clvgfspxf1qhh12o72m133bpt"]]],"imageFields":[0,{"clvgfspxf1qhh12o72m133bpt":[0,{"top":[0,158],"left":[0,0],"width":[0,1400],"height":[0,1400],"x":[0,57],"y":[0,27]}]}]}]]],"anchorId":[0,""],"_id":[0,"cly4kjzl3008o356sa2a5o2io"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Why perform wet-braking tests, and under what conditions?"],"textarea":[0,{"content":[0,"<p><span class=\"ds__note\">There are two reasons for that. Firstly, Michelin believes that the current regulatory wet-braking test, which is performed on new tires to define the safety threshold, is the one best suited to measuring worn tires’ performance. Moreover, this test, which measures the braking distance necessary for a vehicle to decelerate from 80 km/h to 20 km/h, with less than 1 mm depth of water, corresponds perfectly to the actual risk conditions that we might encounter on the road. Recent accidentology studies carried out in Germany</span><sup><span class=\"ds__note\">(3)&nbsp;</span></sup><span class=\"ds__note\"> in particular showed that only one in a thousand car accidents are caused by aquaplaning, which occurs when water is well over 1mm deep. As for the speed of 80 km/h, another study indicates that, in 90%</span><sup><span class=\"ds__note\">(4) </span></sup><span class=\"ds__note\">of the accidents that occur on wet roads, the speed at which the car was traveling before the accident happened was under 80 km/h.&nbsp;</span></p><p><span class=\"ds__note\">&nbsp;</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cly4klndf009p356s9pstcfsv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cly4klndf009o356sya4t5fq6"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<div><strong><span>Michelin is engaged in the global combat against road accidents and sees mobility as a universal right, central to human development. It has never ceased to act and innovate to make mobility ever safer and more efficient, with maximum performances and minimum resource consumption and environmental impacts.&nbsp; The entry into force of worn-tire testing therefore marks another major step to which the Group is proud to have contributed, and once again demonstrates the aptness of Michelin’s history-making choice to design tires with performances that are made to last.&nbsp;&nbsp;</span></strong></div><p><br><br><span class=\"ds__note\"><sup><span>(1)</span></sup><em><span> With the results we have to date and our performance estimates, we are convinced that less than 0.5% of our products may not have sufficient margin to pass the wet grip threshold in a worn state. These are mainly a few tire sizes specially designed for ice use with the Igloo marking.&nbsp;</span></em><span>&nbsp;</span></span></p><div><span class=\"ds__note\"><sup><span>(2)</span></sup><span> </span><em><span>Data from the Ernst &amp; Young report entitled \"No fatality to programmed obsolescence\" - May 2017.</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(3)</span></sup><span> </span><em><span>Studies conducted by the </span></em><strong><em><span>VUFO</span></em></strong><em><span> (the University of Dresden’s accidentology chair) and the </span></em><strong><em><span>GIDAS</span></em></strong><em><span> (the German In-Depth Accident Study project)</span></em><span>&nbsp;</span></span></div><div><span class=\"ds__note\"><sup><span>(4)</span></sup><strong><em><span> GIDAS 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Michelin will always be Michelin because we will always care - not just for our employees, and more widely, for the local communities and the regions where we do business.”</span></em><span>&nbsp;Florent Menegaux, Chief Executive Officer of the Michelin Group</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"clyfuyp440dfr13o42kg74ptu"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"clyij2tth005t12o4aka21spt"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"clyij1j0900om356rt2expx3n"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>Social innovation has been a hallmark of Michelin’s identity since the very beginning. At Michelin, innovation is not just a matter of technology. Michelin is also a pioneer in social terms, supporting its employees in both their personal and professional lives through a program of action. Very early on in its existence, Michelin created an environment conducive to the enhanced wellbeing of its employees and their families, building schools, healthcare centers, hospitals, sports amenities and offering training opportunities. It was also a way to make the company a more attractive employer at a time when there was a labor shortage due to a mainly rural population.</span></p><p><span>As early as 1927, Edouard Michelin wrote: </span><em><span>“We are convinced that our firm is prospering due to its welfare programs.”</span></em><span> A century later, Michelin Group CEO Florent Menegaux declared: </span><em><span>“We cannot expect our employees to buy in to a collective project if they are living in survival mode.”</span></em><span>&nbsp;</span></p><p><span>These declarations were made several decades apart but the two company leaders shared the same belief. In other words, </span><strong><span>Michelin will always be Michelin!</span></strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyij2ps800ox356r2qt9ph6v"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Michelin laid the foundations for its social policy at the start of the 20th century"],"textarea":[0,{"content":[0,"<ul><li><p><span>Michelin’s bonus and profit-sharing scheme dates back to the start of the last century.</span></p></li><li><p><span>In 1910, Michelin set up a cooperative to supply food and consumer goods to its employees. It also ran a restaurant serving around 700 meals a day.</span></p></li><li><p><span>Given the dilapidated state of housing, the company purchased 35 hectares of land and built 8,000 affordable housing for its employees between 1919 and 1923.</span></p></li><li><p><span>Dispensaries provided free medical appointments for employees and first-aid stations were set up in the plants.</span></p></li><li><p><span> In the middle of the nineteen thirties, Michelin opened its first daycare center so that women could breastfeed their babies during working hours.</span> </p></li><li><p><span>Michelin took care of educating its employees’ children, opening an apprenticeship center and arranging evening classes for its workers. </span></p></li><li><p><span>Sport was important for the company too: in 1911, it founded the ASM club (Michelin sportive association), which boasted a swimming pool - the only one in the area for many years! - with its legendary Michelin Man Fountain.</span></p></li></ul>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvjc9400hy356ueac9ub7q"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfvjc9400hx356ukh6ok5d3"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"album":[1,[[0,{"_id":[0,"clyfvel5s00eo356ujmvk8hvm"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdao52s7z13po7bfjegx9"]]],"desktopMediaFields":[0,{"clyfvdao52s7z13po7bfjegx9":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvexa500eu356uvvx3xl5o"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdk532s5e15rsdwtyfbsa"]]],"desktopMediaFields":[0,{"clyfvdk532s5e15rsdwtyfbsa":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvf2vz00f0356u3sfr4fgs"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdme90dol13o415bf42k6"]]],"desktopMediaFields":[0,{"clyfvdme90dol13o415bf42k6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvfcu000f6356um439p1ly"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdhur2s8713podlrg1nms"]]],"desktopMediaFields":[0,{"clyfvdhur2s8713podlrg1nms":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvgd9500fo356uq07dtdmr"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdffz0dof13o4blfad4n6"]]],"desktopMediaFields":[0,{"clyfvdffz0dof13o4blfad4n6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvg1y400fi356u18eq3exj"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvdoue2s8f13poa7qzhlj0"]]],"desktopMediaFields":[0,{"clyfvdoue2s8f13poa7qzhlj0":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clyfvft1e00fc356uea5f7upc"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/album-slider.album"],"ratio":[0,"16:9"],"desktopMediaIds":[1,[[0,"clyfvd8i20do513o4083l4h4c"]]],"desktopMediaFields":[0,{"clyfvd8i20do513o4083l4h4c":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"displayDownloadAllCTA":[0,false],"_id":[0,"clyfvhq3800gm356u16p7w9t1"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/album-slider"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"content":[0,{"content":[0,"<p><strong><span>A lasting heritage which still resonates today - putting people first</span></strong></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clyfwuq8w01nd356un81gac1g"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong><span>For Michelin, no change can come about without factoring in the human dimension. In Michelin’s quest to accelerate and sustain change it puts the wellbeing of the people with whom it interacts on a par with its economic, financial and environmental goals. </span></strong></p><p><strong><span>&nbsp;</span></strong></p><h2><strong><span>Social security, workplace inclusion, a living wage, lifelong learning - these are all natural commitments for Michelin.</span></strong></h2><p><span>Taking care of employees who devote time and effort to contributing to the success of the company seems only fair. For Michelin it goes without saying.&nbsp;This underpins the Group’s multifaceted vision which is deployed worldwide: a universal social protection floor, adequate pay to provide for the needs of the employee’s family and save for a rainy day, an inclusive working environment, training opportunities throughout their career - Michelin undertakes a whole range of initiatives for the benefit of its employees. Here are a few examples:</span></p><p></p><ul><li><p><strong><span>The Michelin One Care Program</span></strong></p></li></ul><p><span>This program offers all Group employees worldwide a package of social benefits reflecting three core priorities: providing time off for a new arrival in the family, death benefits for the families of employees and healthcare coverage for all employees and their families.</span></p><p></p><ul><li><p><strong><span>A living wage for everyone</span></strong></p></li></ul><p><span>At the beginning of 2024, Michelin was awarded Global Living Wage Employer certification by the Fair Wage Network, a globally recognized NGO. This certifies that Group employees* receive at least the equivalent of the living wage.&nbsp;</span></p><p><em><span>*Scope of certification: all Michelin Group companies except for newly acquired companies or companies in the process of being sold.</span></em><br><br></p><ul><li><p><strong><span>Career-long training</span></strong></p></li></ul><p><span>Michelin opened its talent campus, “La Manufacture Des Talents”, in 2022 following on from Hall 32, a vocational training center for industry created in 2019. Both are intended to help boost lifelong employability and offer top-notch training in the careers of tomorrow. The talent campus offers more than 26,000 different training and personal development courses and has already delivered more than 4.7 million hours of training - twice as much as the usual figure in other companies. Moreover, the on-line training offer has increased six-fold in the space of three years.</span></p><p></p><ul><li><p><strong><span>An inclusive workplace</span></strong></p></li></ul><p><span>Equal opportunities, fair treatment for employees throughout their career, gender equality in industry where women are still underrepresented, diversity etc. Since 2005, the Group does its utmost to ensure that everyone - irrespective of their personal characteristics - is entitled to the same respect and consideration at all levels of the company and fights all forms of discrimination.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"clyfvqm5e00la356uk9azqagg"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"clyfvqm5e00l9356uv311autz"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"Living wage"],"cursor":[0,false],"_id":[0,"clyfvt33k0dy513o4fx979spf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clvgbrl0q1nto12o7bgwgescx"]]],"imagePreviewFields":[0,{"clvgbrl0q1nto12o7bgwgescx":[0,{"top":[0,0],"left":[0,0],"width":[0,1280],"height":[0,549],"x":[0,null],"y":[0,null]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/TDltDx9wNHU"],"title":[0,"Living wage programme: every employee deserves decent living conditions"],"thumbnail":[0,"https://i.ytimg.com/vi/TDltDx9wNHU/hqdefault.jpg"]}],"title":[0,"In 2021, the Group committed to providing all its employees with remuneration at least equivalent to the “living wage”, so that each employee can provide for his family's basic needs."],"_id":[0,"clyfvt33m0dy613o40z7d5dos"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"clyfvoixy00jk356uk2l4izgl"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"clygzc32600zx356wa61qhr12"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"5"],"title":[0,"Nearly 5 million hours of training per year for 130,000 employees"],"mediaMask":[0,"P"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zy356wty2gifh6"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"14"],"title":[0,"A maternity/adoption leave of at least 14 weeks and a 4 weeks of paternity/adoption leave"],"mediaMask":[0,"K"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"clygzc32600zz356wrbjjymw1"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-large.cards"],"keyFigure":[0,"20"],"title":[0,"Women currently account for almost 20% of the Group’s headcount and nearly 30% of managers are women"],"mediaMask":[0,"F"],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"clygzc32600zw356wwups082j"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-large"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><strong><span>A host of community projects and initiatives across the globe</span></strong></h2><p><span>In response to the changing competitive landscape and structural factors impacting the competitiveness of its manufacturing operations, the Group may be obliged to halt certain activities in order to safeguard the future of the company, in some cases, despite the efforts deployed by its teams. These are among the most difficult decisions to take. Michelin systematically makes a two-pronged commitment, supporting all employees and helping the impacted communities. This is the role of </span><strong><span>Michelin Development</span></strong><span> which is involved in regenerating the areas impacted by economic change so as to encourage the emergence of new activities and promote job creation.&nbsp;The Group is involved in major transformation projects such as the CleanTech Innovation Park in Bamberg (Germany), the Michelin Scotland Innovation Park in Dundee (Scotland) and ATINEA in La Roche-sur-Yon (France). </span><strong><span>Michelin Development has created 40,000 new jobs since 1990.</span></strong></p><p><span>The </span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/parc-cataroux/" target=\"\"><strong><span>Parc Cataroux</span></strong></a><span> project is another illustration of a redevelopment initiative launched by the Group in collaboration with various local public and private partners. It is a multifaceted project intended to boost the economic dynamism and the attractiveness of the region, make cultural, recreational and sport/wellbeing activities more accessible, promote equal opportunities and encourage innovation. Parc Cataroux alone represents an investment budget of</span><strong><span> </span></strong><span>€300 million.</span></p><p><span>The Group is involved in a host of community initiatives wherever it does business. The Company’s </span><strong><span>Michelin Volunteering</span></strong><span> Program encourages employees to get involved in a variety of local community actions ranging from healthcare, education and emergency relief to safe mobility, environmental protection, diversity and inclusion. In Thailand, Indonesia and Brazil where Michelin is a large natural rubber buyer, it advocates for responsible </span><a href=https://www.michelin.com/"https://natural-rubber.michelin.com//" target=\"\"><span>management of the rubber growing sector</span></a><span>. For example, this includes contributing to the social and economic development of smallholders. 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we expect to offer many, often contradictory performances: to be round and flat, flexible yet rigid, tough enough to withstand the many hardships it is faced with on a daily basis. Michelin therefore has all the requisites to become a world leader in composites</em>.” - Florent Menegaux, Chief Executive Officer of the Michelin Group&nbsp;</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1ae4yru1zkw13jxffb8b66l"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1ahl3fg153d13k26r7da5vf"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1aes13g005d356wbt967co7"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Composites are marvels of technology, truly ingenious products which have already revolutionized many sectors of industry. Michelin is convinced that composites - with their infinite potential for innovation - will continue to play a key role in the future, helping address the huge human and environmental challenges that lie ahead. Constantly pushing back the frontiers of the possible, Michelin has developed genuine expertise in the field of composites.</strong></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1aesbrf005o356wztyb4zt7"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"All about composites...."],"textarea":[0,{"content":[0,"<p><strong>A composite consists of two or more different types of materials with complementary properties combined to form a product, offering even greater performance, usually capable of solving several issues at the same time.</strong></p><p>Did you know that we have been using composites for thousands of years? The mud and straw bricks used by the Egyptians and Mesopotamians to make their houses sturdier, the concrete made of lime, volcanic ash and fragments of rock the Romans used to build aqueducts and infrastructure were early forms of composites.</p><p>Whether derived from natural sources such as wood or bones, or from the chemistry of materials, <strong>composites are all around us today in a variety of forms</strong>. They are designed to help shield, buffer, secure, bond, seal and convey in multiple applications. Many innovations would simply not have been possible without composites, and entire sectors of industry - automotive and aeronautics for example - would have not achieved the same technological advances.&nbsp;</p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1ahmwed002j356x3u4sxwga"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1ahmwed002i356x4ptojrxh"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"What is a composite?"],"cursor":[0,false],"_id":[0,"cm1ahl3fh153e13k2cw6w450w"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1iz34t61sxa14ma33usa8w4"]]],"imagePreviewFields":[0,{"cm1iz34t61sxa14ma33usa8w4":[0,{"top":[0,56],"left":[0,6],"width":[0,1914],"height":[0,848],"x":[0,71],"y":[0,68]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://www.youtube.com/watch?v=v5ZAECxcCSM"],"title":[0,"What is a composite?"],"thumbnail":[0,"https://i.ytimg.com/vi/v5ZAECxcCSM/hqdefault.jpg"]}],"title":[0,"Composites, complex combinations of materials that were never meant to be together. Materials whose properties complement each other to solve several problems at the same time. Composites are present in all areas of mobility, construction, aeronautics and health."],"_id":[0,"cm1ahl3fk153f13k29h1a2pce"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1afks17006w356wh0k40hzz"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Composites are lightweight, strong, sustainable and long-lasting... characteristics which explain their popularity in diverse sectors such as automotive, aeronautics, sport and construction.&nbsp;</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1ahkxe0008k356wk64d16zh"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,"Tires: the composite par excellence on which Michelin has built its leadership"],"textarea":[0,{"content":[0,"<p>Without Michelin’s innovative power, its in-depth understanding of material properties and its ability to combine materials with often contradictory properties, tires would have never achieved today’s impressive levels of performance.&nbsp; Thanks to <strong>tires - a truly iconic composite containing more than 200 components </strong>- Michelin has acquired unparalleled expertise and achieved best-in-class status.&nbsp;</p><p>Michelin owes its leading position in composites to the cutting-edge expertise in tire technology it has been honing for over 130 years, combining chemistry, material processing, composite design and an understanding of how its products are used, extending from fundamental research right through to the manufacturing phase.&nbsp;&nbsp;</p><p>Conveyors, seals, belts, fibers, coated fabrics, membranes, resins and polymer medical implants are just some of <strong>the increasing number of composites manufactured by Michelin which is branching out beyond its emblematic core product - tires.&nbsp;</strong></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1eu0fx000bu356t0jjzp782"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1eu0fx000bt356thbjq4ncp"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"The tire, the ultimate composite"],"cursor":[0,false],"_id":[0,"cm1ahp0ue154b13k26i4vcbyl"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"cm1g4xi7d080e13jx27z9cg97"]]],"imagePreviewFields":[0,{"cm1g4xi7d080e13jx27z9cg97":[0,{"top":[0,112],"left":[0,0],"width":[0,1920],"height":[0,846],"x":[0,50],"y":[0,51]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/VoRjIHEH_zI"],"title":[0,"Pioneering Life-Changing Composites"],"thumbnail":[0,"https://i.ytimg.com/vi/VoRjIHEH_zI/hqdefault.jpg"]}],"title":[0,"A pioneer in materials science for more than 130 years, Michelin aims to build a world-leading manufacturer of the composites that transform our daily lives..."],"_id":[0,"cm1ahp0uh154c13k25yqp8rn8"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1ahp0ga003i356x62g956e0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Building a world-leading manufacturer of composites"],"textarea":[0,{"content":[0,"<p>Michelin’s goal is to become the global leader in composites, serving fast growing markets in highly demanding fields such as mobility, construction, aeronautics, low-carbon power and healthcare. The Group is expanding into these markets by developing its existing activities combined with external growth.&nbsp;</p><p>&nbsp;</p><p><strong>Non-toxic adhesive resins, fibers for construction applications that are four times lighter than steel, revolutionary inflatable solutions</strong>... Michelin can count on its distinctive knowledge in materials science - bolstered by subsidiaries such as <a href=https://www.michelin.com/"https://www.resicare.com//" target=\"_blank\"><strong>ResiCare</strong></a><strong>, </strong><a href=https://www.michelin.com/"https://www.araneacomposite.com//" target=\"_blank\"><strong>AraNea</strong> </a>and <a href=https://www.michelin.com/"https://inflatable.michelin.com/en//" target=\"_blank\"><strong>Michelin Inflatable Solutions</strong></a> - to pave the way for disruptive innovations, in particular by leveraging its expertise in polymer composite solutions for high-potential applications beyond mobility.<span class=\"ds__note\"> </span>Thanks to<strong> </strong><a href=https://www.michelin.com/"https://www.solesis.com//" target=\"_blank\"><strong>Solesis</strong></a>, in which Michelin holds a stake with the investment firm Altaris, Michelin is now a player in the field of<strong> </strong>biocompatible materials for <strong>implants, regenerative medicine, and cell and gene therapy</strong>. The late-2022 acquisition of Polyzen has strengthened Solesis’ portfolio with a line of polymer films and coatings for medical applications.&nbsp;</p><p>In parallel, the Group is pursuing a strategy of merging and acquiring designed to leverage common and/or complementary knowhow. When Michelin acquired <strong>Fenner</strong>, the global leader in reinforced polymer technology in 2017, it was able to gain a foothold in new markets such as transportation, energy, agriculture, healthcare and manufacturing with<strong> conveyors </strong>(<a href=https://www.michelin.com/"https://fennerdunlopamericas.com//" target=\"_blank\">conveyors North</a> - <a href=https://www.michelin.com/"https://www.fenner.com.au//" target=\"_blank\">conveyors South</a>)<strong>, </strong><a href=https://www.michelin.com/"https://www.fenner.com//" target=\"_blank\"><strong>belting</strong></a><strong> and </strong><a href=https://www.michelin.com/"https://www.cdiproducts.com//" target=\"_blank\"><strong>seals</strong></a>.&nbsp;&nbsp;&nbsp;&nbsp;</p><p>In 2023, Michelin acquired <a href=https://www.michelin.com/"https://flexcompositegroup.com//" target=\"_blank\"><strong>Flex Composite Group</strong></a><strong> (FCG), </strong>the European leader in high-tech fabrics which owns the Angeloni, Orca by Pennel &amp; Flipo and Faitplast brands, thereby broadening its range of polymer composite solutions and gaining access to new cutting-edge markets such as marine, automotive (supercars, electric vehicles), sport and construction.&nbsp;&nbsp;</p><p>&nbsp;</p><h2><strong>A world-leading manufacturer of composites for an “all sustainable” world</strong>&nbsp;</h2><p>We have never faced so many new challenges in terms of technology, people and the environment. Tomorrow, Michelin intends for every object to be “all sustainable”, i.e. offer long-lasting performance, be socially responsible and be designed for minimum environmental impact across its entire lifecycle. This “<a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/" target=\"\">all sustainable” approach</a> underpins each and every one of Michelin’s actions and decisions.</p><p><strong>Composites offer infinite possibilities and are valuable technological drivers capable of reconciling operational excellence, energy efficiency and resource conservation.&nbsp;</strong></p><p>For example, composites are ideal in the aeronautics or automotive sectors where weight-saving is critical. Lighter than steel, they contribute to boosting energy efficiency and reducing CO<sub>2,</sub> emissions which are crucial to meet today’s environmental challenges. 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play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of composites primary default some of composites developed by michelin 1 1 1 1 1 1 1 1 1 1 1 1 primary default media magazine composites technology future decryption page 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marvels of technology that hold the key to the world of tomorrow because they are marvels of technology michelin is convinced that composites will continue to play a key role in the future media magazine composites technology future composites marvels of technology that hold the key to the world of tomorrow default all about composites primary default what is a composite composites complex combinations of materials that were never meant to be together materials whose properties complement each other to solve several problems at the same time composites are present in all areas of mobility construction aeronautics and health default did you know primary tires the composite par excellence on which michelin has built its leadership primary default the tire the ultimate composite a pioneer in materials science for more than 130 years michelin aims to build a world leading manufacturer of the composites that transform our daily lives default building a world leading manufacturer of 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Michelin’s leadership in connected tires: an explainer.</strong></span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"cm1g8elcp1knw14maccjigl1c"],"items":[1,[[0,{"firstBlockOptions":[0,{"showSeparator":[0,false],"showDropCap":[0,true],"_id":[0,"cm1g9ahk81ky614ma9acvbgly"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.magazine-text-block-list.firstBlockOptions"]}],"contents":[1,[[0,{"_id":[0,"cm1g8kj4a005i356urz04gn9v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.magazine-text-block-list.contents"],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>There are estimated to be roughly 30 billion connected devices worldwide. CCTV cameras connected watches etc. - numerous fields of application for connected devices already exist and tires are no exception. Tires are, in fact, at the forefront of connected technology.</span></p><p><span>Connected tires are a fantastic technological driver for Michelin making it possible to exploit the tire’s full potential throughout its lifetime, making driving safer, enhancing the user experience, saving money and reducing the environmental impact while reconciling the economic, human and environmental impacts of mobility and assuming, of course, that there is a reliable source of data which can be correctly interpreted.</span></p>"]}],"highlighting":[0,false]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8mfw5005t356u7pzwjza6"],"metaType":[0,"widget"],"type":[0,"magazine-text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"cm1g8puiq0081356uqneksx32"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Michel Vincentelli"],"jobTitle":[0,"Senior Vice President, Connected Solutions Business Line"],"textarea":[0,{"content":[0,"<p>« <span><em>A smart tire needs to be more than just connected.&nbsp; The quality of the collected data and the algorithms used play</em></span><a class=\"msocomanchor\" href=https://www.michelin.com/"#_msocom_2\"><span> </span></a><span><em>a crucial role. The tire is the only part of the vehicle in contact with the road so, when it is connected to a reliable, robust ecosystem, it can provide unique and essential data which is vital for safety, operating efficiency and a lower environmental footprint.</em></span></p><p><span><em>Connected tires will help Michelin achieve its all-sustainable goals more quickly and pave the way for new advances in mobility</em></span> »</p>"]}],"isImageSquaredFormat":[0,false],"imageIds":[1,[[0,"cm1ro32rc2a3a14ma4vus0maj"]]],"imageFields":[0,{"cm1ro32rc2a3a14ma4vus0maj":[0,{"top":[0,0],"left":[0,0],"width":[0,1400],"height":[0,2100],"x":[0,51],"y":[0,5]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g8qd1a008f356ubdnb9jn3"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/block-card-quote"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"How to make tires smarter ?"],"cursor":[0,false],"_id":[0,"c3x0cenj3lilw7i50xa2ku1s"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"xp2j0j0ukeqrcghx7t8yrzqt"]]],"imagePreviewFields":[0,{"xp2j0j0ukeqrcghx7t8yrzqt":[0,{"top":[0,264],"left":[0,0],"width":[0,2000],"height":[0,820],"x":[0,50],"y":[0,37]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/_PFSNNUNc-0"],"title":[0,"Drive smarter: Michelin's connected tires explained"],"thumbnail":[0,"https://i.ytimg.com/vi/_PFSNNUNc-0/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"czjlxm3e5wmjzcr7b7mtz21v"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"h4tzw6tx8wf3es3rxkuasks0"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>How do connected tires work?</strong></span></h2><p><span>The smart tire leverages all the power of algorithms enabling pertinent data processing and analysis. So, how do you get a tire to talk? In order to communicate, tires need to be equipped with <strong>Tire Mounted Sensors (TMS)</strong>, these sensors are designed to collect tire data - inflation pressure and temperature - in real time. It is then converted into actionable information by means of algorithms then sent to the vehicle using Bluetooth® Low Energy (BLE) technology.</span></p><p><span>Michelin connected tires also boast an integrated Radio Frequency IDentification or <strong>RFID chip</strong>. This tamperproof electronic chip works as a tire identity card that contains a unique identifier which memorizes all the tire’s information - from cradle to grave - including the place of manufacture and materials. This data is particularly important for recycling end-of-life tires and reusing high-quality second-generation materials.</span></p><p><span>These two connectivity solutions provide information via an interface, helping users optimize the potential of their tires and/or activities.</span></p><p><span><strong>Another approach utilizes algorithms based on vehicle data.</strong> The algorithm is capable, for example, of evaluating tire wear or grip, or identifying a slow leak. This gives OEMs a panel of advanced functions encouraging them to adopt connected tires, which in turn fosters more sustainable mobility.</span></p><p><span>These two approaches are complementary and can be tailored to the needs of each customer.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahke1ky914ma7jja4oew"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8pfce007g356ufoqs022m"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,"Did you know?"],"content":[0,{"content":[0,"<p><span>Michelin is a stakeholder in the CIRPASS 2 project funded by the European Union to generalize information sharing and the use of the Tyre Digital Product Passport (DPP) to encourage recycling and contribute to the circular economy.</span></p>"]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g8vey2009z356ukgpglh0a"],"metaType":[0,"widget"],"type":[0,"highlighting"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Michelin, a key player in connected tires</strong></span></h2><p><span>Michelin can boast over a hundred years’ experience in tire physics and vehicle dynamics underpinned by an unparalleled culture of customer service. Over time, <strong>Michelin has acquired an in depth understanding of tire usage and vehicle behavior, ensuring thorough and pertinent interpretation of the collected data.</strong></span></p><p><span>This is enhanced by <strong>extensive expertise in cutting-edge algorithm design </strong>guaranteeing precise analysis of data to serve its customers. It is thanks to these </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/michelin-s-technological-leadership-is-built-on-solid-know-how/">distinctive know-hows</strong></span></a><span> that the Group has made a name for itself in connected mobility.</span></p><p><span>Moreover, <strong>Michelin also relies on </strong></span><a href=https://www.michelin.com/"https://www.michelin.com/en/media/magazine/explore-motorsport/">motorsports as a real-world laboratory</strong></span></a><span><strong> to accelerate research, testing and industrial development of connected tires</strong>. For example, Michelin was able to capture a vast amount of data from the tire sensors in the vehicles used for the ABB FIA Formula E World Championships between 2019 and 2022.&nbsp; With more than 200,000 connected tires fitted to mass-produced vehicles as well as mining equipment and aircraft, Michelin’s expertise in connected technology has already proved its value in multiple applications.</span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkf1kya14ma6ome0lwk"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g8wjam00b0356uob4zk8gt"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"cards":[1,[[0,{"_id":[0,"cm1g9ka8s006r356xyrsqyo3v"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"200 000"],"title":[0,"Michelin fits connected tires to mass-produced vehicles - there are now more than 200,000 connected tires on the road."],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"o75vzy78f79ppbpostcps75z"]]],"imageFields":[0,{"o75vzy78f79ppbpostcps75z":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}],[0,{"_id":[0,"cm1g9kx4u0071356xwgrfht5s"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.block-card-key-figure-media.cards"],"keyFigure":[0,"15"],"title":[0,"Michelin has over 15 years’ experience in connected tire technology"],"description":[0,{"content":[0,""]}],"imageIds":[1,[[0,"cly73tdnc2dx415rsagbieibv"]]],"imageFields":[0,{"cly73tdnc2dx415rsagbieibv":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}]}]]],"anchorId":[0,""],"_id":[0,"cm1g9lcul007b356xb25kqzph"],"metaType":[0,"widget"],"type":[0,"block-card-key-figure-media"],"aposPlaceholder":[0,false]}],[0,{"contents":[1,[[0,{"_id":[0,"cm1g9009l00ih356uasnqrnou"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.text-block-list.contents"],"portraitView":[0,true],"title":[0,""],"textarea":[0,{"content":[0,"<p><span>The first vehicles to benefit from Michelin connected technology were used in mining since 2007. Today’s mining vehicles are fitted with the fourth-generation <strong>Michelin Earthmover Management System, </strong>a powerful tire monitoring tool which is designed to cut maintenance costs, reduce vehicle downtime and boost operational security<strong>.</strong> Since 2021, Michelin has been fitting connected tires to Premium electric vehicles, alongside homologation projects that are ongoing with OEMs. The Group recently launched </span><a href=https://www.michelin.com/"https://www.michelin.com/en/publications/group/azul-selects-the-pressense-connected-tire-from-safran-and-michelin-to-equip-its-airbus-a320s-and-a321s-and-embraer-195-e12s-and-195-e2s/">the first connected aircraft tire in partnership with Safran</strong></span></a><span>; it is designed to simplify maintenance for the airlines. Connected truck tires are next in line!</span></p>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"cm1g9ahkl1kyb14ma8q8d7xmj"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g90rib00it356urvv1mzoi"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h2><span><strong>Connected tires: the next turning point in mobility?</strong></span></h2><p><span>Michelin patented its Radial technology in 1946. It went on to revolutionize the tire business, becoming the norm on all types of vehicles. Connected tires may well be the next revolution in mobility. <strong>Imagine a tire which is smart enough to tell you when it really needs to be changed, which helps optimize vehicle handling in real time and which also saves you petrol or battery life and is even traceable for simpler end-of-life recycling.</strong></span></p><p><span>The data collected from Michelin connected tires and algorithms opens up huge potential for new features, bringing added value for everyone - businesses and individual motorists alike. <strong>A safer drive, more efficient and productive fleets, greater environmental protection.</strong>.. For Michelin, connected tires with what they bring as benefits are a valuable solution to deal with new mobility challenges.</span></p><p></p><p></p><h2><span><strong>Connected tires, the center of Michelin’s “All-sustainable” approach</strong></span></h2><p><span>Michelin is convinced that the connected tire will help it achieve its goals faster, reconciling economic, human and environmental priorities by enhancing the efficiency, safety and sustainability of transport.</span></p><p><a href=https://www.michelin.com/"https://www.michelin.com/en/groupe/activites/services/connected-fleet/">Michelin Connected Fleet </strong></span></a><span>solutions already allow fleets to rationalize fuel consumption and cut downtime, but the Group intends to go further by leveraging data from connected tires and the algorithms used. By launching new functionalities on the market based on the state of wear of tires and their conditions of use (temperature, pressure, load, environment etc.), Michelin intends to continually create value for its customers by offering services such as predictive tire maintenance. Another argument in favor of connected tires: safety! The data from connected tires is used to ensure the right vehicle settings, guaranteeing a safer driving experience. Lastly, they make a significant contribution, environmentally speaking, by </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/company/planet/climate-action/">combating climate change</strong></span></a><span> and </span><a href=https://www.michelin.com/"https://www.michelin.com/en/sustainability/entreprise/planet/natural-resources-preservation/">conserving natural resources</strong></span></a><span>.</span></p><p><span>Correct tire pressure combined with intelligent journey management translates into lower fuel consumption and fewer CO<sub>2</sub> emissions. It also provides an opportunity to reduce material consumption by optimizing tire wear and improving end-of-life tire recycling, thereby regenerating as much material as possible. Michelin is ever more invested in its quest for innovative solutions with a positive environmental impact so it is hardly surprising that it is striving to speed up connected tire development.</span></p><p></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ahkn1kye14ma1ckohdlv"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"cm1g98tq600ka356uelin3wqn"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"preview":[0,{"title":[0,"PREDICTIVE TIRE MAINTENANCE"],"cursor":[0,true],"_id":[0,"cm1g9ahkb1ky714ma98gbg1ar"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.preview"],"imagePreviewIds":[1,[[0,"clp82khhb0hyr0tlf4xjx1bqp"]]],"imagePreviewFields":[0,{"clp82khhb0hyr0tlf4xjx1bqp":[0,{"top":[0,671],"left":[0,625],"width":[0,2000],"height":[0,900],"x":[0,44],"y":[0,38]}]}]}],"video":[0,{"url":[0,{"url":[0,"https://youtu.be/W7e4Sl_aewM"],"title":[0,"Rouler plus longtemps grâce à la Maintenance Predictive des pneus"],"thumbnail":[0,"https://i.ytimg.com/vi/W7e4Sl_aewM/hqdefault.jpg"]}],"title":[0,"to add"],"_id":[0,"cm1g9ahke1ky814maabnigov2"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.@michelin-cxf/modal-video.video"]}],"anchorId":[0,""],"skin":[0,"secondary"],"_id":[0,"cm1g8sj0v008y356u5bz1es5o"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/modal-video"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><span><strong>There is no doubt that connected tires will have a major impact on the transportation of people and goods. It is why Michelin is continuing to develop more and more connected services and is keen to make them easily available to all its customers. </strong></span></p><p><span><strong>Michelin already features among the leaders in connected tires thanks to its data-driven mindset and carefully honed algorithms, and will continue to explore all the possibilities data has to offer. When this expertise is combined with Michelin’s proven passion for innovation, curiosity and commitment to the planet, just imagine what the connected tires of the future might look like!</strong></span></p>"]}],"action":[0,{"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"_id":[0,"cm1g9ptft1jrk13k23fkq983n"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"cm1g9pt1w00bz356xmczhd18s"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"hasTitle":[0,true],"heading":[0,"READ 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Operators can use the real-time monitoring feature in their mobile app to adjust their processes.<strong> Data from all the Group’s factories can be collected in just 2 to 3 hours.</strong> Managers and energy experts on each site can access a range of comparative analyses on the factory, activity, workshop, or business unit levels, depending on their needs. They can then work together to identify potential avenues for improvement and take corrective actions based on reliable data verified and validated by AI algorithms. <strong>More than 10,000 meters have already been installed in more than 20 factories</strong>, with a goal of equipping all Group factories in 2026.</span></div>"]}],"highlighting":[0,false],"action":[0,{"_id":[0,"prgk6cepccse1gfycg3r6imm"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-block-list.action"],"pageIds":[1,[]],"pageFields":[0,{}]}]}]]],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"kdq9x5tw6dmybe6o6ctg7cvm"],"metaType":[0,"widget"],"type":[0,"text-block-list"],"aposPlaceholder":[0,false],"reverse":[0,false]}],[0,{"displayCaption":[0,false],"skin":[0,"secondary"],"anchorId":[0,""],"_id":[0,"k2f3o19g4qk9cvgtqkqfdcil"],"metaType":[0,"widget"],"type":[0,"@michelin-cxf/media-block"],"aposPlaceholder":[0,false],"mediaPropertiesIds":[1,[[0,"t4yojg57p96dsrybhjh85skr"]]],"mediaPropertiesFields":[0,{"t4yojg57p96dsrybhjh85skr":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"reverse":[0,false]}],[0,{"title":[0,"From best practice to standard..."],"content":[0,{"content":[0,"<p><span style=\"color: black\">Product Energy has already proven its worth, particularly in mix production workshops. The data collected has revealed energy consumption variations of up to 16% on equivalent machines. Reducing cylinder speeds by 10% can generate 10% energy savings without impacting production speed or quality. 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for good grip particularly on electric vehicles which often have instant torque predictive maintenance enables real time monitoring of tire status which helps maintain the right pressure and improve grip on the road well maintained tires also have lower rolling resistance which helps increase electric vehicles range predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments focus our disruptive products nos offres détaillées youtube video lo9nucsvey4 michelin smartwear michelin started work on developing the smartwear algorithm over a decade ago michelin smartwear is a proven solution for tire wear monitoring and end of life prediction michelin smartwear uses real time data from the vehicle s sensors so it doesn t require any dedicated tire mounted sensors its objective is to predict when the tire will reach the end of its life even with irregular wear it works like a physical gage whenever the vehicle is in motion the algorithm 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Michelin's rigorous interpretation of that data and its expertise in creating cutting-edge algorithms enable it to offer precise and relevant analyses for its customers’ benefit. As input for those algorithms, Michelin prioritizes data that is already available in the vehicle. When necessary, the Group also offers tire-mounted sensors that provide access to advanced features and precise tire identification.\nThanks to our knowledge of tires, our precise, reliable, and easy-to-deploy solutions can be used with any brand.\nEven more important is having the flexibility to integrate the software into different vehicle architectures and offer a turnkey solution for car manufacturers. \nThe challenge for our engineering teams is developing solutions that aren’t just precise but that can also accommodate all types and brands of tires and all the use cases on the market, with or without tire-mounted or in-vehicle sensors and without using any personal data. To develop our solutions, we rely not only on the expertise of over 50 dedicated engineers but also on trusted partners. \nWear, pressure, load, rolling resistance, grip\nTwo predictive maintenance solutions are central to Michelin’s offer: tire wear monitoring and end-of-life prediction and pressure monitoring with slow leak detection and critical threshold estimation.\nMichelin is progressively expanding its connected solutions to additional areas, beyond wear and pressure. Its solutions have covered vehicle load measurement since 2025 and will be adding tire rolling resistance and grip estimation to detect hydroplaning risks in the future. \nMichelin, a preferred partner for electric vehicles\nBattery weight, high torque, regenerative braking, range, low noise level — the need to factor in all these specific electric vehicle characteristics means that consumers and automotive manufacturers are increasingly focusing on tires. While the longevity and energy efficiency of MICHELIN tires are key to dealing with the impact of increased vehicle weights, MICHELIN's predictive maintenance solutions are also valuable assets for electric vehicle performance. Optimal tire pressure is essential for good grip, particularly on electric vehicles, which often have instant torque. Predictive maintenance enables real-time monitoring of tire status, which helps maintain the right pressure and improve grip on the road. Well-maintained tires also have lower rolling resistance, which helps increase electric vehicles’ range. Predictive maintenance solutions maximize energy efficiency by analyzing tire wear and making preventive adjustments. \nMICHELIN SmartWear\nMichelin started work on developing the SmartWear algorithm over a decade ago. MICHELIN SmartWear is a proven solution for tire wear monitoring and end-of-life prediction. MICHELIN SmartWear uses real-time data from the vehicle’s sensors, so it doesn't require any dedicated tire-mounted sensors. Its objective is to predict when the tire will reach the end of its life, even with irregular wear. It works like a physical gage: whenever the vehicle is in motion, the algorithm calculates an estimate of the tires’ tread depth based on real-time signals from the vehicle. That means you have continuous monitoring of your tires’ wear level. MICHELIN SmartWear is designed for easy integration into a manufacturer environment. It can be partly vehicle-based and partly cloud-based or entirely vehicle-based, in compliance with automotive standards.  For example, MICHELIN SmartWear is already integrated into the QNX® Cabin platform. \nMICHELIN SmartLeak  \nWhen it comes to punctures and pressure loss, our MICHELIN SmartLeak algorithm detects slow leaks early and can predict when they will become critical thanks to data from the TPMS. Is it a question of minutes (fast leak), hours, or days? We can then recommend locations to repair or reinflate the tire. That gives drivers greater peace of mind. Our solution offers significant advantages over the existing TPMS systems on the market, which only alert drivers once the tire pressure is abnormal. \nTire ID\nThanks to the MICHELIN sensor, the vehicle can always identify its tires. That connectivity offers car manufacturers a range of possibilities to improve the driving experience by leveraging our tires’ full performance potential. What if your car could make your ride more comfortable depending on the tires mounted on it, by automatically adjusting its suspension?  \n\n\n \nMichelin and Brembo to improve braking Brembo, the global leader in high-performance braking system design, development, and production, and Michelin have signed an agreement to revolutionize vehicle performance and offer drivers unrivaled levels of safety and comfort. This partnership combines the two companies’ areas of expertise: excellence in braking systems, vehicle modeling, and artificial intelligence for Brembo and tire modeling and algorithm development for Michelin. This innovation is based on a continuous real-time data exchange between Brembo's revolutionary SENSIFY® braking system and the grip data transmitted by Michelin's connected solutions. This unique tire data has enabled the engineers on the project to develop an exceptionally precise braking system. \nMichelin and QNX® Cabin for Plug and Play integration\nMichelin teamed up with BlackBerry to integrate MICHELIN SmartWear into vehicles. QNX® Cabin provides with a cutting-edge in-vehicle software platform connected to the cloud which helps automotive manufacturers and their partners deploy new applications in vehicles. QNX® Cabin makes that possible by providing secure, standardized access to vehicle data. Its benefits include shorter development times and optimized data processing thanks to in-vehicle processing and easier cloud access."],"imageIds":[1,[[0,"nc40mvjgze97mnsdpdway151"]]],"imageFields":[0,{"nc40mvjgze97mnsdpdway151":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/media/magazine/michelin-innovative-connected-solutions"]]],"relatedReverseIds":[1,[[0,"bso3t2xy57bpumoft9dfr24o"],[0,"clpttv01z1vqk0tmv532b2849"],[0,"clnkgn9pd0uyf0tih4n0d5n96"],[0,"clfl3z9tc00040imx91ad4aaj"]]],"_url":[0,"https://www.michelin.com/en/media/magazine/michelin-innovative-connected-solutions"],"_children":[1,[]]}],[0,{"_id":[0,"vzyn9c7o022ofvpl4vzwqyc7:en:published"],"aposDocId":[0,"vzyn9c7o022ofvpl4vzwqyc7"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2025-03-11T09:15:01.708Z"],"slug":[0,"/media/magazine/player-circular-revolution"],"title":[0,"Michelin: an active player in the circular revolution"],"intro":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">How to integrate 40% renewable and recycled materials in its tires by 2030 and 100% by 2050 by promoting the emergence of new circular value chains? Explanations.</span></p>"]}],"modifiedDate":[0,false],"date":[0,null],"main":[0,{"_id":[0,"ks6oi9edfmksqv5f9jqz7w1t"],"items":[1,[[0,{"skin":[0,"secondary"],"safeArea":[0,"lg"],"cards":[1,[[0,{"_id":[0,"x8vsffuuav9qqbqlynpsdd0m"],"metaType":[0,"arrayItem"],"scopedArrayName":[0,"widget.@michelin-cxf/block-card-quote.cards"],"authorName":[0,"Fabien Gaboriaud"],"jobTitle":[0,"Senior Vice President, Solutions for Circular Materials at Michelin"],"textarea":[0,{"content":[0,"<p><span style=\"color: rgb(0, 0, 0)\">At Michelin, we explore and support emerging circular value chains. 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That will mean tackling immense human, technological, economic, environmental, and social challenges.</span></p><p></p><p><span style=\"color: rgb(0, 0, 0)\">Michelin does have a number of strengths that will help it do just that, including </span><a href=https://www.michelin.com/"https://www.michelin.com/en/expertise/innovation/">Michelin continues to use motorsports as an arena to test and accelerate innovative technologies</strong></a>. Beyond trophies, auto racing enables the Group to enhance its technological leadership for the benefit of the environment.</p><p>Did you know that the rear tires for MotoE (the electric motorcycle world championship), which can handle speeds of over 250 kph, also incorporate more than 50% renewable and recycled raw materials sourced from orange peel, pine resin, and used tires? 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leading the way and fostering the emergence of new circular value chains primary primary primary what is a circular value chain primary an array of interdependent challenges primary default michelin is creating an operational direction to promote the circular economy primary default primary lg f gaboriaud primary from exploration to the invention of new business models primary default did you know primary primary default recovered carbon black an example of cross industry collaboration primary default michelin s expertise in materials another asset for the circular economy primary default default primary default default primary default on the same topic page tree michelin s long lasting performance approach page tree michelin and the all sustainable tire default media magazine player circular revolution decryption page public media michelin player in the circular revolution 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an active player in the circular revolution media magazine player circular revolution michelin an active player in the circular revolution default lg fabien gaboriaud senior vice president solutions for circular materials at michelin default default circular economy our strategy michelin is committed to leading the way and fostering the emergence of new circular value chains primary primary primary what is a circular value chain primary an array of interdependent challenges primary default michelin is creating an operational direction to promote the circular economy primary default primary lg f gaboriaud primary from exploration to the invention of new business models primary default did you know primary primary default recovered carbon black an example of cross industry collaboration primary default michelin s expertise in materials another asset for the circular economy primary default default primary default default primary default on the same topic page tree michelin s long lasting 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the information you're looking for? </span></strong><br><strong><span>Below is a list of contacts we've selected for you.&nbsp;</span></strong></p>"]}],"main":[0,{"_id":[0,"clros9ytz21ip0tkd5mxx5h9x"],"items":[1,[[0,{"title":[0,"For your personal car, motorbike, bicycle"],"textarea":[0,{"content":[0,"<p><span><strong>Visit the local website that matches your localization</strong></span></p><p><span><strong>A</strong>: </span><a href=https://www.michelin.com/"https://africa.michelin.com/fr//" target=\"_blank\"><span>Africa (French)</span></a><span> / </span><a href=https://www.michelin.com/"https://www.michelin.com.ar//" target=\"_blank\"><span>Argentina </span></a><span>/</span><a href=https://www.michelin.com/"https://www.michelin.com.au//" target=\"_blank\"><span>Australia</span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.at//" target=\"_blank\"><span>Austria</span></a><span> </span><br><br><strong>B</strong>: <a 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target=\"_blank\"><span>Chile </span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.com.co//">Colombia </span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.com.hr//" target=\"_blank\"><span>Croatia </span></a><span>/ </span><a href=https://www.michelin.com/"https://www.michelin.cz//" target=\"_blank\"><span>Czech Republic</span></a></p><p><strong>D:</strong> <a href=https://www.michelin.com/"https://www.michelin.dk//" target=\"_blank\">Denmark</a></p><p><strong>F: </strong><a href=https://www.michelin.com/"https://www.michelin.fi//" target=\"_blank\">Finland </a>/ <a href=https://www.michelin.com/"https://www.michelin.fr//" target=\"_blank\">France</a><br><br><strong>G:</strong> <a href=https://www.michelin.com/"https://www.michelin.de//" target=\"_blank\">Germany </a>/ <a href=https://www.michelin.com/"https://www.michelin.gr//" target=\"_blank\">Greece</a></p><p><strong>H:</strong> <a 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It is controlled by your browser and may contain a randomly generated unique number. You can read it, delete it or modify it.</span></p>"]}],"main":[0,{"_id":[0,"cls05365t9dcd0tm3h87c40yb"],"items":[1,[[0,{"title":[0,"HOW MICHELIN USES COOKIES ?"],"textarea":[0,{"content":[0,"<p>Michelin is committed to protecting your personal information and being clear and transparent about what information we collect and how we use it. When you use our website or applications, provided by Michelin, information can be collected through cookies to distinguish you from other users of our website or applications.</p><p>This Cookies policy describe the purposes for which we and our partners use cookies and similar technologies and how you can manage your preferences regarding cookies.</p><h3>1 - WHO WE ARE AND HOW WE CAN BE CONTACTED</h3><p>Our full company name is Manufacture Française des Pneumatiques Michelin] (“Michelin”) and when you use our website and our services directly we act as a Data Controller.</p><p>If you need to contact us you have a number of options, you can:</p><p>email us at <a href=https://www.michelin.com/"/en/contact-us/" target=\"\">Contact form</a></p><p>send us a letter addressed to Place des Carmes Déchaux 63040 Clermont-Ferrand Cedex 9 France</p><p>contact us by phone at +33 473 32 20 00</p><p></p><h3>2 - ABOUT OUR DATA PROTECTION OFFICER</h3><p>While everyone at Michelin is committed to protecting and respecting your privacy, we have a data protection Data Protection Officer who deals with all aspect of personal data at Michelin. You can contact our Data Protection Officer by sending an email to privacy.fr@michelin.com</p><h3><strong>3 - WHAT IS A COOKIE?</strong></h3><p>A cookie is a text file or a software element which records information relating to the navigation of your terminal on the Internet. It is under the control of your browser, and sometimes carries a unique and random number.</p><p>When Michelin mentions \"cookies\", these may be cookies or other similar technologies which are based on access to the device that you use (computer, tablet, smartphone) when visiting our websites. Third parties such as our partners and service providers may use cookies and similar technologies in connection with our Services.</p><p></p><p>A cookie allows Michelin or its partners, as issuers of cookies and during its period of validity, to recognise your device each time it accesses digital content containing cookies from the same issuer.</p><h3>4 - OTHER POLICIES WE ENCOURAGE YOU TO READ</h3><p>Some of the information from cookies does not identify you directly or indirectly and does not constitute personal data. Others may allow you to identify yourself and constitute personal data and as such be subject to data protection regulation. For further information on how we use, store, keep your personal data secure and about your rights we encourage you to read our Privacy policy and the Privacy policies of our partners available through the Cookies management solution.</p><h3>5 - WHY DOES MICHELIN USE COOKIES?</h3><p>Michelin is always seeking new ways to better its Internet website(s) and to offer you, the internet user, a better service and experience. Thus, Michelin and its partners uses different types of cookies as indicated hereafter. For some categories of cookies (for example, advertising cookies) your prior consent is required by regulation before the cookie is installed or read on your device.</p><p>In any case, you have the control of these cookies. Therefore, you have the possibility to refuse, set up or destroy them.</p><h3>6 - HOW DOES MICHELIN INFORM YOU OF THE COOKIES THAT IT USES?</h3><p>When you first visit Michelin website or application, the Cookie management solution directs you to this page that provides you with all necessary information about the cookies used. This cookie policy is available on “cookies” tab on the footer of our website.</p><h3>7 - HOW TO REFUSE AND/OR UNINSTALL THESE COOKIES?</h3><p><strong>a. Browser controls</strong></p><p>Most browsers allow you to control cookies through their settings, which may be adapted to reflect your consent to the use of cookies. Further, most browsers also enable you to review and erase cookies. To learn more about browser controls, please consult the documentation that your browser manufacturer provides.</p><p>To learn more on how to configure cookies, you can visit the following website: https://www.youronlinechoices.com/</p><p></p><p><strong>b. Manage your preferences through a Cookies management solution</strong></p><p>Michelin provide a Cookie preference solution to manage users’ consent on our websites or applications regarding cookies. This solution makes it possible to collect, store and transmit the consents of the users to Michelin and the concerned partners.</p><p>During your first visit to our site, this dashboard allows you to indicate your choice. You can accept them, configure them, decline them or access our cookie policy by clicking on the buttons available in the Cookie management solution.</p><p>You can indicate your preference either globally, or purpose by purpose, or even by categories of partners (vendors). You also have access, for all partners, to their privacy policy.</p><p>You are free to accept or decline cookies but be aware that a refusal could make your browsing on our website less user-friendly and with less relevant content.</p><p>The consent given is valid for a period not exceeding the expiration date of the cookie regarding its purpose and no longer than necessary in accordance with the legislation. If you refuse any cookies, Michelin also remembers your choice and no longer presents the Cookie management solution to you for a defined period. At the end of this retention period, or if you delete the cookie related to the storage of your choice, the cookies management solution will be proposed to you again.</p><p>Whatever your initial choice, from time to time, you can always withdraw your consent or adjust your settings by using the Cookies management solution accessible from the footer.</p><h3>8 - WHAT TYPES OF COOKIES ARE USED BY MICHELIN?</h3><p>A cookie can be classified in different ways.</p><p>By lifespan, a cookie is either a:</p><ul><li><p>Session cookie which is erased when the user closes the browser.</p></li><li><p>Persistent cookie which remains on the user's computer/device for a pre-defined period of time according to the span that is attributed and the parameters of your internet browser. Retention periods vary from cookie to cookie. We determine the duration of cookies based on what is proportionate in relation to the intended outcome and then limit this to what is necessary to achieve the purpose.</p></li></ul><p>As for the domain to which it belongs, they are either:</p><ul><li><p>First-party cookies which are set by the web server of the visited page and share the same domain, in this case Michelin or its processors.</p></li><li><p>Third-party cookies stored by a different domain to the visited page's domain. they are placed by a third party, partners that Michelin has authorized (for example an advertising agency). When they use cookies, these third-party partners are responsible for the cookies they use. We invite you to consult their Privacy policies available through our cookies management solution. You can also use their own cookies management tools to set your preferences.</p></li></ul><p>Besides these characteristics relating to their functioning:</p><p>Cookies can pursue several purposes. Please note that the titles of categories may vary from one actor to another. To a better understanding, Michelin define them regarding the categories below.</p><ul><li><p>Strictly Necessary Cookies</p><p>Strictly necessary cookies are cookies that are indispensable due to the fact that the functionality of the website is contingent on their existence. Their deactivation will cause important difficulties for using the site, or even the impossibility to use the services that it proposes. Many purposes are covered by these cookies. They permit, for example, to identify the terminals to dispatch the communication, to assign numbers to the data “packets” in order to dispatch them in the requested order, and to detect transmission errors or data loss, keep in memory the content of a basket during the session, customise the user interface (language, presentation of a service) or even authentication with a service.</p></li></ul><p>These cookies also record the choice expressed by users regarding their cookies preferences so as not to request them again for a defined duration.</p><p>These cookies are based on Michelin’s legitimate interest. Because they are strictly necessary for your navigation, your prior consent is not required. These cookies are NOT managed by our Cookie management solution.</p><ul><li><p>Analytics and audience measurement cookies</p><p>The audience measurement cookies help to recognize visitors of the website across their different visits. These cookies only stock an internet user’s ID (specific to each cookie) and is in no case used to collect nominative information belonging to the visitors. The data collected makes it possible to provide anonymous statistical data on visits (the number of visitors and pages visited, their frequency of return the duration of each visit, and the error messages encountered…). They help to enables a performance increase of the Michelin internet websites.</p><p>The analytics cookies can be installed and managed by partners.</p><p>You are free to accept or refuse them, but by blocking them, Michelin will have less information to improve the performance of its site.</p><p>These cookies are used on the basis of your prior consent or Michelin’s legitimate interest if applicable.</p></li></ul><p>A cookie is a text file or a software element which records information relating to the navigation of your terminal on the Internet. It is under the control of your browser, and sometimes carries a unique and random number.</p><p>When Michelin mentions \"cookies\", these may be cookies or other similar technologies which are based on access to the device that you use (computer, tablet, smartphone) when visiting our websites. Third parties such as our partners and service providers may use cookies and similar technologies in connection with our Services.</p><p>A cookie allows Michelin or its partners, as issuers of cookies and during its period of validity, to recognise your device each time it accesses digital content containing cookies from the same issuer.</p><p>A cookie is a text file or a software element which records information relating to the navigation of your terminal on the Internet. 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and improve accessible websites and applications</span></div><p></p><h2><span><strong>Accessibility Policy</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><div><span>Michelin's accessibility policy for making its digital solutions accessible initially involves integrating digital accessibility into the skills and processes to promote the creation of accessible content that reaches a partially compliant level when these contents are published, and then continuously improving the level. This commitment is embodied in training and equipping content creators, whether they are designers, developers, or others. Another aspect of this commitment is raising awareness among stakeholders in digital projects, whether they are sponsors, product owners, product managers, project managers, etc. Compliance with the legal framework, although part of Michelin's concerns, is not the primary objective.The commitment mentioned in the previous paragraph leads to a prioritization focused on improving creation processes rather than achieving transparency through audits. Consequently, digital solution accessibility audits will be conducted after major updates, if such updates are planned, to allow teams to improve accessibility and avoid redundant audits (increasing costs and time invested). Michelin, through its own solutions and those of its subsidiaries, has a very large and diverse catalog of websites, intranets, and applications. The implementation of this policy and the management of the resulting projects, which will be described in this document, are the mission of the Digital Accessibility Lead. This lead has the status of project manager and is part of a cross-functional support team within the Information Systems and Operational Digital Transformation Department.&nbsp;</span></div><div><span style=\"color: rgb(39, 80, 155)\">&nbsp;</span></div><h2><span><strong>Human and Financial Resources allocated to digital Accessibility</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><div><span>The Accessibility lead is surrounded by a multidisciplinary team consisting of contributors from the user experience team, brand management service, and the legal department. This team collaborates with people responsible for standardizing the development processes of digital solutions oriented both externally and internally. It also collaborates with training, communication, and purchasing services.&nbsp;</span><br></div><h2><span><strong>Digital accessibility consideration within michelin</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><h3><span><strong>Awareness and training actions</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>A training program is being developed. It currently includes a one-day general training session led by an external provider. The addition of a digital accessibility fresk is planned for awareness purposes. More specific modules, better suited to the needs of different contributor profiles (designers, developers), are being considered. Finally, the group's disability network is also involved to raise awareness among as many people as possible.&nbsp;</span></div><h3><span><strong>Consideration of digital accessibility in Projects</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>As mentioned in the group's policy, the goal is for projects, whether their solution is already online or not, to reach the partially compliant level of the RGAA (or AA level of the WCAG) and then for teams to consider digital accessibility in their continuous improvement process. To achieve this, the project team wants content creators to be trained and the right tools to be made available to them to facilitate the accessibility process. This involves identifying relevant browser extensions, automation tools for tests, and sharing guidelines.&nbsp;</span></div><h3><span><strong>Consideration of digital accessibility in public procurement procedures</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>Michelin regularly purchases off-the-shelf software solutions. The project team is currently collaborating with category managers to ensure that digital accessibility criteria are considered in such purchases. Two of these criteria are that the solution provider has an accessibility policy and that the solution is transparent about its level of accessibility. Finally, a difference in digital accessibility level should allow solutions to be distinguished from each other.&nbsp;&nbsp;</span></div><h3><span><strong>Recruitement</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>Digital accessibility is part of the knowledge sought in new candidates in the information services fields. Finally, a particular effort is currently being made to ensure that the site dedicated to recruiting new talent is as accessible as possible.&nbsp;</span></div><h3><span><strong>Handling user feedback</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>User feedback and requests can be addressed via a generic email address displayed in the accessibility statement and managed by the accessibility lead and their team, who will assist customer service in responding.&nbsp;</span></div><h3><span><strong>Control and validation process</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>The project team aims, with the support of the handicap network, to create a group of testers with disabilities to seek their help during user tests of digital solutions.&nbsp;</span></div><div><span style=\"color: rgb(39, 80, 155)\">&nbsp;</span></div><h2><span><strong>Technical and functional scope</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h2><h3><span><strong>Inventory</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>The list of sites and applications is too long to share here. The lists of digital solutions audited each year ae detailed in the annual plans completing this multi-annual plan.&nbsp;</span></div><h3><span><strong>Evaluation and qualification</strong></span><span style=\"color: rgb(39, 80, 155)\"><strong>&nbsp;</strong></span></h3><div><span>The prioritization of sites for audits and improvement is based on the following criteria:&nbsp;</span></div><ul><li><p><span>Site traffic&nbsp;</span></p></li><li><p><span>Site reach/importance for the brand&nbsp;</span></p></li><li><p><span>Update schedule to avoid auditing a site with a significant update planned 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annual digital accessibility plan highlights michelin s commitment and approach to digital accessibility multi annual plan multi annual digital accessibility plan 2024 2027 image on top medium 60 introduction primary default multi annual plan editorial page public legal newsletter candidate multi annual digital accessibility plan michelin this multi annual digital accessibility plan highlights michelin s commitment and approach to digital accessibility"],"highSearchWords":[1,[[0,"multi"],[0,"annual"],[0,"digital"],[0,"accessibility"],[0,"plan"],[0,"2024"],[0,"2027"],[0,"this"],[0,"highlights"],[0,"michelin"],[0,"s"],[0,"commitment"],[0,"and"],[0,"approach"],[0,"to"],[0,"image"],[0,"on"],[0,"top"],[0,"medium"],[0,"60"],[0,"introduction"],[0,"primary"],[0,"default"],[0,"editorial"],[0,"page"],[0,"public"],[0,"legal"],[0,"newsletter"],[0,"candidate"]]],"lowSearchText":[0,"multi annual digital accessibility plan 2024 2027 this multi annual digital accessibility plan highlights michelin s 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accessibility"],"searchSummary":[0,""],"mediaIds":[1,[[0,"clr7u8u29fw760tlv6hi395g6"]]],"mediaFields":[0,{"clr7u8u29fw760tlv6hi395g6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/multi-annual-plan"]]],"_url":[0,"https://www.michelin.com/en/multi-annual-plan"],"_children":[1,[]]}],[0,{"_id":[0,"clsefgjai25b913lc9msj13tw:en:published"],"aposDocId":[0,"clsefgjai25b913lc9msj13tw"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-05-02T15:59:24.465Z"],"slug":[0,"/privacy-policy"],"title":[0,"Privacy Policy"],"textarea":[0,{"content":[0,"<p><span>Michelin is committed to protecting your personal information and being clear and transparent about what information we collect and how we will use it. This policy explains how any personal information we collect when you use our website or digital services, or that you provide to us, will be processed by us.</span></p>"]}],"main":[0,{"_id":[0,"clseffgc125ka12hvg2gx1oxu"],"items":[1,[[0,{"title":[0,""],"textarea":[0,{"content":[0,"<h3>SUMMARY</h3><p>Please read the following policy carefully to understand our views and practices regarding your personal information and how we will treat it.</p><ol><li><p>Who we are and how can we be contacted</p></li><li><p>Our websites covered by this privacy policy</p></li><li><p>About our Privacy Department</p></li><li><p>Other policies you should read</p></li><li><p>Information we may collect from you</p></li><li><p>Marketing Communications</p></li><li><p>Information we collect about you from other places</p></li><li><p>Where we store your personal information</p></li><li><p>Sharing your personal information</p></li><li><p>International Transfers of Personal Data</p></li><li><p>How long with personal information be kept by us</p></li><li><p>Your rights under data protection legislation</p></li><li><p>What you can do if you’re not happy with how we use you information</p></li><li><p>About Data Security</p></li><li><p>Changes to our Privacy Policy</p></li></ol><h3>1. WHO WE ARE AND HOW CAN WE BE CONTACTED</h3><p>Our full legal name is MFPM and we are the Data Controller. If you need to contact us you have a number of options:</p><ul><li><p>You can contact us using <a href=https://www.michelin.com/"https://corporate.preprod-dcadcx.michelin.fr/en/contact-us/" target=\"_blank\">our contact form</a> </p></li><li><p>You can contact us by telephone on (+33) 4 73 32 20 00.</p></li></ul><h3>2. OUR WEBSITES COVERED BY THIS PRIVACY POLICY</h3><p>The information set out in this policy is applicable to the following websites: www.michelin.com</p><h3>3. ABOUT OUR PRIVACY DEPARTMENT</h3><p>While everyone at Michelin is committed to protecting and respecting your privacy, we have a data protection department who deals with all aspect of personal data at Michelin.</p><p></p><p>You can contact them, by sending an email to: privacy.fr@michelin.com</p><h3>4. OTHER POLICIES AND INFORMATION WE ENCOURAGE YOU TO READ</h3><p>While this Privacy Policy contains all the information you need on how we collect and use your personal information on our websites, there is information in some other places which we encourage you to read.</p><ul><li><p>Additional privacy policies</p></li><li><p>Our Cookie Policy</p></li><li><p>Linked Platforms</p></li></ul><p></p><p></p><p><strong>Additional privacy policies</strong></p><p></p><p>This is our main privacy policy for your use of website and digital services and products offered by Michelin. However, there may be additional information in privacy policy for specific digital products and services. Please read these policies when you register or subscribe to these products and services.</p><p></p><p><strong>Our cookie policy</strong></p><p></p><p>When you use our website and other digital products and services provided by us, information can be collected through cookies to distinguish you from other users of our website and other digital products and services. We have a separate Cookie Policy which explains our use of cookies and the purposes for which we use them. We encourage you to read our Cookie Policy. </p><p><strong>Linked platforms</strong></p><p>Our site may, from time to time, contain links to and from our websites and digital platforms of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.</p><p></p><h3>5. INFORMATION WE MAY COLLECT FROM YOU</h3><p>This section sets out:</p><ul><li><p>how we collect your personal information;</p></li><li><p>the categories of data that we collect;</p></li><li><p>a description of how we plan to use the information we collect;</p></li><li><p>the legal basis that we will rely on to process information collected;</p></li><li><p>how long we will hold the information collected; and</p></li><li><p>specific types of data</p></li></ul><p></p><p>We may collect and hold the following information about you:</p>"]}],"action":[0,{"_id":[0,"clsefzr17085f14ic3xoefolg"],"enableAction":[0,false],"external":[0,false],"label":[0,""],"href":[0,null],"skin":[0,"primary"],"metaType":[0,"object"],"scopedObjectName":[0,"widget.text-one-column.action"],"pageIds":[1,[]],"pageFields":[0,{}]}],"skin":[0,"primary"],"anchorId":[0,""],"_id":[0,"clsefl40z0014356mw9froh7h"],"metaType":[0,"widget"],"type":[0,"text-one-column"],"aposPlaceholder":[0,false]}],[0,{"title":[0,""],"description":[0,{"content":[0,""]}],"showDate":[0,false],"date":[0,null],"dataSetColumns":[1,[[0,"Data collected"],[0,"Purpose/Activity"],[0,"Type of Data"],[0,"Lawful basis for processing"],[0,"Retention period"]]],"actionLabel":[0,""],"anchorId":[0,""],"_id":[0,"clsehjl56001z356lb8rid1kc"],"metaType":[0,"widget"],"type":[0,"table-push"],"aposPlaceholder":[0,false],"dataSetIds":[1,[[0,"clskex1ai71hj13lc392q6wbj"]]],"dataSetFields":[0,{"clskex1ai71hj13lc392q6wbj":[0,{}]}]}],[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Voluntary Information</strong></p><p></p><p>When you provide us information (for example, the information set out in the scenarios above), in some cases we may ask you for additional, voluntary information. This information will be identified as optional and is used to help us better understand our customers and tailor our services to them.</p><p></p><p></p><p><strong>Statistical Information</strong></p><p></p><p>We also collect and use aggregated data such as statistical or demographic data (“Aggregated Data”). Aggregated Data may be derived from your personal information but does not reveal your identity in any way. For example, we may aggregate your Usage and Device Data to calculate the percentage of our website users accessing a specific feature of our website. Aggregated Data is used for our own business purposes only.</p><p></p><p></p><p><strong>Sensitive Personal Information</strong></p><p></p><p>While we do not request sensitive personal data, we do have sections on our websites where you can submit additional information, for example, when you submit a review. If you submit information on these free text section, only submit information you are comfortable providing and always bear in mind that it may be sensitive information. If you submit reviews or feedback for our website, please remember that this information will be visible to others users of our website.</p><p></p><h3>6. MARKETING COMMUNICATIONS</h3><p>We strive to provide you with individual choices around how we use your personal information, in particular when it comes to marketing to you.</p><p></p><p>You will only receive marketing communications from us if you have requested information from us, provided you have not opted out of receiving marketing from us.</p><p>When you sign up to receive any of our newsletters or marketing communications we will use the information you provide us, usually just your name and email address, to enable us to send you our newsletters, promotions and other communications you’ve requested.</p><p></p><p>We will process your personal information for marketing purposes based on your consent. You can withdraw your consent at any time. If you withdraw your consent, we will stop sending you our newsletters and promotions and other communication as requested.</p><p></p><p>Don’t’ worry, if you decide at any point that you no longer want to receive these emails, you can unsubscribe at any time. There are a number of ways you can do this: (i) there is always an unsubscribe option at the bottom of each marketing communication we send to you; and (ii) you can also contact us by email or letter using any of the contact details set out in this notice.</p><p></p><p>We will generally send you marketing communications until you choose to unsubscribe from receiving them. However, if we have not heard from you for a while or notice that you have not opened our emails in a period of 36 months, we will remove your details from our database. There’s nothing stopping you for subscribing again at any time.</p><p></p><p>From time to time we may also use your Usage and Device Data to make online suggestions and recommendations to you about goods or services that may be of interest to you. This is necessary for the legitimate interest of our business in developing our products and services.</p><h3>7. INFORMATION WE COLLECT ABOUT YOU FROM OTHER PLACES</h3><p>Information from our web servers’ logs, for example information about your computer, such as your IP address, operating system and browser type (“Usage Data”). This information is used by us for system administration and to analyse how people are using our websites and digital platforms. It also helps us to provide the best online infrastructure for your online activities.</p><p></p><p>The legal basis for this processing is our legitimate interests, namely monitoring and improving our website, products and services.</p><p></p><ul><li><p>We may receive information about you if you use any of the other websites we operate or the other products and/or services we provide. We also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment services, analytics providers, search information providers) and may receive information about you from them. The legal basis for his processing is our legitimate interests, namely monitoring and improving our website, products and services.</p><p></p></li><li><p>Information from our web servers’ logs, for example information about your computer, such as your IP address, operating system and browser type. We may also collect information on the searches you carry out on our website and your interaction with communications we send you, for example, when you open email communications. (“Usage and Device Data”). This information is used by us for system administration and to analyse how people are using our websites and digital platforms. It also helps us to provide the best online infrastructure for your online activities. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website, products and services.</p><p></p></li><li><p>As mentioned above, we collect information using cookies or other similar technologies stored on your device about how you use our website, digital products and services. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our websites and deliver a better and more personalised service to you. You can read our <a href=https://www.michelin.com/"/en/cookies-policy/" target=\"\">Cookie Policy.</a></p><p></p></li><li><p>Our website may enable you to share your experience and connect with us through third party social networks such as Facebook and Twitter. We may collect this information from our social media sites, including likes, shares and tweets, and about the content on social networking sites. We do not control the privacy of the information you provide on social media networks and the privacy policies of those social media networks will apply when using their services.</p></li></ul><h3>8. WHERE WE STORE YOUR PERSONAL INFORMATION</h3><p>All information you provide to us is stored on secure servers within EEA.</p><p></p><p>While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.</p><h3>9. SHARING YOUR PERSONAL INFORMATION</h3><p>All information you provide to us is stored on secure servers within EEA.</p><p></p><p>While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.</p><ul><li><p>Within the Michelin Group</p><p>We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries to the extent necessary for the same purposes of the initial processing set out in this policy.</p></li><li><p>To subcontractors</p><p>Michelin may share your personal data with subcontractors that Michelin may use to process your request or provide the services. These subcontractors are contractually obligated to keep the personal data they may have received confidential and secure and to use your personal data only on the basis of our instructions.</p></li></ul><h3>10. INTERNATIONAL TRANSFERS OF PERSONAL DATA</h3><p>Michelin is an international group with databases in the various countries in which it operates. Michelin may transfer your personal data within the group to one of its databases or to its external partners located outside of your home country.</p><p></p><p>As levels of data protection vary worldwide, we do not transmit your personal data to Michelin group companies or to third-party companies outside of the European Union unless these companies offer the same or similar level of personal data protection as Michelin.</p><p></p><p>For transfers within Michelin, the company has adopted internal rules governing the transfer of personal data from the European Union or European Economic Area. You can download the document further down in this page in the \"Documents\" section.</p><p></p><p>Transfers of data outside the group are governed either by the BCR of our processor either by contracts containing the clauses of the European Commission for suppliers established outside the EU to guarantee a similar level of protection as that of your home country.</p><p></p><p>While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.</p><p></p><h3>11. HOW LONG WILL PERSONAL INFORMATION BE KEPT BY US</h3><p>As a rule, we will not hold your personal information for any purpose or purposes for longer than is necessary to fulfil the purposes we collect it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For more specific retention periods, please see section 5 above.</p><p></p><p>To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.</p><p></p><p>In some circumstances you can ask us to delete your data: see your right to be deleted below for further information.</p><p></p><p>In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.</p><p></p><h3>12. YOUR RIGHTS UNDER DATA PROTECTION LEGISLATION</h3><p>Data protection legislation provides you with certain rights when it comes to the processing of your information.</p><p></p><p>These are the right to:</p><ul><li><p>The right to be informed</p></li><li><p>The right to access your information</p></li><li><p>The right to correct your information</p></li><li><p>The right to delete your information</p></li><li><p>The right to restrict processing</p></li><li><p>The right to transfer information</p></li><li><p>The right to object to processing</p></li></ul><p></p><p></p><p><strong>The right to be informed</strong></p><p></p><p>You have the right to be informed about how we collect and process your personal information, including who we are, how we use your personal information and your rights in relation to your personal information. We have gathered all the information you need in this privacy notice.</p><p></p><p><strong>The right of access your information</strong></p><p></p><p>You have the right to access the personal information we have on you. We can confirm whether or not your information is being processed and provide you with access to your personal information.</p><p></p><p><strong>The right to correct your information</strong></p><p></p><p>If your personal information is inaccurate or incomplete, you are entitled to have that information corrected and updated. If we have disclosed your information to any third parties, where possible, we will inform them of any updates you provide to us. You can update the personal information we hold about you by contacting us using any of the contact methods details in this Privacy Policy.</p><p></p><p><strong>The right to delete your information</strong></p><p></p><p>You have the right to request the deletion or removal of your personal information where there is no reason for us to continue to process it. The circumstances in which you can request the right to be forgotten includes, where the information is no longer necessary in relation to the purpose for which it was originally collected or processed and where you have withdrawn your consent to processing.</p><p>There are some limited circumstance where the right to be forgotten does not apply – if you want to know, just ask.</p><p></p><p><strong>The right to restrict processing</strong></p><p></p><p>You also have the right to ‘block’ or suppress the processing of your personal information. If you request us to suppress your personal information, we will stop any further processing of it.</p><p></p><p><strong>The right to transfer information</strong></p><p></p><p>If you want to move or transfer your personal information to a different service provider or copy your information for your own purposes, you have the right to have your information transferred to another person.</p><p></p><p><strong>The right to object</strong></p><p></p><p>You have the right to ask us not to process your personal information for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your information. You can also exercise the right at any time by contacting us at Michelin webmaster</p><p></p><p>You can find further information on your data protection rights from the CNIL at <a href=https://www.michelin.com/"http://www.cnil.fr//" target=\"_blank\">cnil.fr.</a></p><h3>13. WHAT CAN YOU DO IF YOU’RE NOT HAPPY</h3><p>We are committed to protecting and respecting your privacy. However, if you’re not happy with how we collect or process your information or just want some further information on your rights, you can contact us in the following ways:</p><ul><li><p>You can send us an email to privacy.fr@michelin.com</p></li><li><p>You can also contact us using our<a href=https://www.michelin.com/"/en/contact-us/" target=\"\"> contact form</a></p></li></ul><p>We will work with you to resolve any issues you may have and aim to answer any question raised by you as soon as possible.</p><p></p><p>You can also make a complaint to CNIL – further information can be found at <a href=https://www.michelin.com/"http://www.cnil.fr//" target=\"_blank\">cnil.fr.</a></p><h3>14. ABOUT DATA SECURITY</h3><p>Michelin has implemented measures to protect the privacy, security and integrity of your personal data. Access to personal data is restricted to those employees and service providers who need to know this information and who have been trained to comply with rules on confidentiality.</p><p></p><p>On Michelin's commercial sites, banking information will be collected for the purposes of effective, legal secure payment processes. These measures may consist of SSL encryption (intended to make the data unreadable to others) during the collection or transfer of confidential data. Said information will be used only for purposes of online payment and will not be retained.</p><p></p><p>Michelin ensures that your personal data are not altered, damaged or accessed by unauthorized third parties.</p><h3>15. CHANGES TO OUR PRIVACY POLICY</h3><p>We may change our policy from time to time. Any changes we make to this policy in the future will be posted on this page. 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    Michelin is committed to making its websites, intranets, extranets, and software accessible (including its mobile applications and digital urban furniture) in accordance with Article 47 of Law No. 2005-102 of February 11, 2005.</span></div><p><span>To this end, it implements the following strategy and actions:</span></p><ol><li><p><a href=https://www.michelin.com/"https://www.michelin.com/en/multi-annual-plan/">Multi-year accessibility plan 2024-2027</span></a></p></li><li><p><span>Actions carried out in 2024 (to come)</span></p></li></ol><p><span>This accessibility declaration applies to </span><a href=https://www.michelin.com/"//">www.michelin.com.

    Compliance Status</span></h2><p><a href=https://www.michelin.com/"//">www.michelin.com is not compliant with the General Accessibility Improvement Framework (RGAA), version 4 due to the non-conformities and exemptions listed below.</span></p><h2><span>Test Results</span></h2><p><span>The compliance audit conducted by [name of the entity that conducted the audit] reveals that:</span></p><ul><li><p><span><strong>33.78% of the criteria of RGAA version 4 are met.</strong></span></p></li><li><p><span>There are 74 applicable criteria out of 106, among which:</span></p><ul><li><p><span>25 criteria are compliant.</span></p></li><li><p><span>49 criteria are non-compliant.</span></p></li></ul></li></ul><h2>Non-accessible Content</h2><h3>Non-conformities</h3><h4>Images:</h4><ul><li><p><span>At least one informative image does not have a text alternative.</span></p></li><li><p><span>At least one decorative image is not correctly identified.</span></p></li><li><p><span>At least one alternative for an informative image is not relevant.</span></p></li><li><p><span>At least one text image containing information is present on the page.</span></p></li><li><p><span>At least one image caption is not correctly linked to its image.</span></p></li></ul><h4>Frames:</h4><ul><li><p><span>At least one frame (iframe or frame) does not have a title.</span></p></li><li><p><span>At least one frame title (iframe or frame) is not relevant.</span></p></li></ul><h4>Colors:</h4><ul><li><p><span>At least one font color is not sufficiently contrasted.</span></p></li><li><p><span>At least one interface component or graphic element containing information is not sufficiently contrasted.</span></p></li></ul><h4>Multimedia:</h4><ul><li><p><span>At least one video does not have a text transcript, audio description, or sound version (for videos only).</span></p></li><li><p><span>Synchronized subtitles are not relevant for at least one video.</span></p></li><li><p><span>At least one video is not clearly identifiable.</span></p></li><li><p><span>At least one non-temporal media (e.g., Flash) does not have an alternative.</span></p></li><li><p><span>At least one alternative associated with a non-temporal media (e.g., Flash) is not relevant.</span></p></li><li><p><span>At least one video player is not compatible with assistive technologies.</span></p></li></ul><h4>Tables:</h4><ul><li><p><span>At least one data table title is not correctly associated.</span></p></li><li><p><span>Header cells are not correctly declared for at least one data table.</span></p></li></ul><h4>Links:</h4><ul><li><p><span>At least one link title is not relevant.</span></p></li><li><p><span>At least one link does not have a title.</span></p></li></ul><h4>Script:</h4><ul><li><p><span>At least one JavaScript component or functionality is not compatible with assistive technologies.</span></p></li><li><p><span>At least one JavaScript component or functionality is not usable with the keyboard.</span></p></li><li><p><span>The user is not notified of a context change.</span></p></li></ul><h4>Mandatory Elements:</h4><ul><li><p><span>The language code defined for the page is not valid.</span></p></li><li><p><span>The page title is not relevant.</span></p></li><li><p><span>At least one word or text passage in a different language from the default language is not identified.</span></p></li><li><p><span>At least one tag is used solely to create presentation effects.</span></p></li></ul><h4><span>Structuring:</span></h4><ul><li><p><span>The hierarchy of titles is not relevant.</span></p></li><li><p><span>At least one content presented as a list is not correctly structured.</span></p></li><li><p><span>At least one quote is not correctly identified.</span></p></li></ul><h4>Presentation:</h4><ul><li><p><span>At least one tag or presentation attribute is present on the page.</span></p></li><li><p><span>CSS style sheets insert information-bearing content.</span></p></li><li><p><span>The reading order of elements is not always coherent.</span></p></li><li><p><span>At least one colored text is not associated with a background color and/or at least one text associated with a background color is not associated with a text color.</span></p></li><li><p><span>Focus is not visible for all elements on the page.</span></p></li><li><p><span>In a 320px wide window, the content is no longer fully readable (content is truncated) or it is necessary to use the horizontal scroll bar.</span></p></li><li><p><span>The user cannot control additional content appearing on focus or hover.</span></p></li></ul><h4><span>Forms:</span></h4><ul><li><p><span>At least one form field does not have a label, its label is not visible, or its label is not correctly linked.</span></p></li><li><p><span>At least one form field label is not relevant.</span></p></li><li><p><span>Fields of the same nature are not grouped.</span></p></li><li><p><span>At least one form button label is not sufficiently relevant.</span></p></li><li><p><span>Input control is not relevant.</span></p></li><li><p><span>Error input fields, which expect a particular format, are not accompanied by a real input example.</span></p></li><li><p><span>Fields expecting personal data from the user are not identified.</span></p></li></ul><h4>Navigation:</h4><ul><li><p><span>The site (or set of pages) does not have two navigation systems.</span></p></li><li><p><span>The page does not offer a quick access link or it is not functional.</span></p></li><li><p><span>The tab order on the page is not coherent.</span></p></li></ul><p></p><h4>Consultation:</h4><ul><li><p><span>At least one downloadable office document is not accessible.</span></p></li><li><p><span>At least one moving or flashing content is not controllable by the user.</span></p></li><li><p><span>At least one functionality triggered during the pointer down event (e.g., mouse) cannot be canceled by the user.</span></p></li></ul><h3><span>Exemptions for Disproportionate Burden</span></h3><p><span>There are no exemptions for disproportionate burden.</span></p><h3><span>Content Not Subject to Accessibility Obligation</span></h3><ul><li><p><span>Third-party content that is neither funded nor developed by the concerned organization and is not under its control.</span></p></li><li><p><span>Office files available in formats published before September 23, 2018, unless they are necessary for administrative procedures carried out by the concerned organization.</span></p></li><li><p><span>Pre-recorded audio and video content, including those with interactive components, published before September 23, 2020.</span></p></li></ul><h2><span>Establishment of this Accessibility Declaration</span></h2><p><span>This declaration was established on July 23, 2024.</span></p><h2><span>Technologies Used for the Realization of </span><a href=https://www.michelin.com/"//">www.michelin.com

    Web Pages</h3><ul><li><p><span>HTML5</span></p></li><li><p><span>CSS</span></p></li><li><p><span>JavaScript</span></p></li><li><p><span>SVG</span></p></li><li><p><span>Downloadable Files: PDF</span></p></li></ul><h3>Test Environment</h3><p><span>Content rendering checks were carried out based on the combination provided by the RGAA reference base, with the following versions:</span></p><ul><li><p><span>Windows 10</span></p></li><li><p><span>Firefox 127</span></p></li><li><p><span>NVDA 2024.2</span></p></li></ul><h3>Tools to Evaluate Accessibility</h3><ul><li><p><span>Firefox code and accessibility inspectors</span></p></li><li><p><span>Firefox extensions: WAVE, WCAG Color Contrast Checker, HeadingsMap, Web Developer, RGAA Assistant</span></p></li><li><p><span>Software: Colour Contrast Analyzer, PAC versions 2021 and 2024 (beta)</span></p></li><li><p><span>Windows Magnifier</span></p></li><li><p><span>W3C HTML Validator</span></p></li></ul><h3><span>Pages of the Site Subject to Compliance Verification</span></h3><ul><li><p><span>Home: [132](</span><a href=https://www.michelin.com/"https://www.michelin.com//">https://www.michelin.com/)

  • Contact Us: [133](</span><a href=https://www.michelin.com/"https://www.michelin.com/nous-contacter/">https://www.michelin.com/nous-contacter)

  • Legal Notices: [134](</span><a href=https://www.michelin.com/"https://www.michelin.com/mentions-legales/">https://www.michelin.com/mentions-legales)

  • Search: [135](</span><a href=https://www.michelin.com/"https://www.michelin.com/recherche/pages?tag=\%22>https://www.michelin.com/recherche/pages?tag=)

  • Subsection Home (e.g., Sustainable Approach): [136](</span><a href=https://www.michelin.com/"https://www.michelin.com/durable/entreprise/">https://www.michelin.com/durable/entreprise)

  • PDF Document (e.g., 2022 Vigilance Plan): [137](</span><a href=https://www.michelin.com/"https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clkcohlan09360tm6f2p7d632-mfp-plan-de-vigilance-2022.pdf/">https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clkcohlan09360tm6f2p7d632-mfp-plan-de-vigilance-2022.pdf)

  • Article Page (e.g., Explore Motorsport): [138](</span><a href=https://www.michelin.com/"https://www.michelin.com/media/magazine/explore-motorsport/">https://www.michelin.com/media/magazine/explore-motorsport)

  • Event Calendar: [139](</span><a href=https://www.michelin.com/"https://www.michelin.com/evenements/">https://www.michelin.com/evenements)

  • Investor Day: [140](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/journee-investisseurs/">https://www.michelin.com/investisseur/journee-investisseurs)

  • Event Sheet (e.g., Sales Results): [141](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/presentations-evenements/resultats-ventes/">https://www.michelin.com/investisseur/presentations-evenements/resultats-ventes)

  • History: [142](</span><a href=https://www.michelin.com/"https://www.michelin.com/groupe/histoire/">https://www.michelin.com/groupe/histoire)

  • Argument Sheet: [143](</span><a href=https://www.michelin.com/"https://www.michelin.com/expertise/innovation/recherche-developpement/">https://www.michelin.com/expertise/innovation/recherche-developpement)

  • Stock Price: [144](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/bourse/cours-action/">https://www.michelin.com/investisseur/bourse/cours-action)

  • Why Become a Shareholder: [145](</span><a href=https://www.michelin.com/"https://www.michelin.com/investisseur/actionnaire/pourquoi-investir/">https://www.michelin.com/investisseur/actionnaire/pourquoi-investir)

  • Media Contacts: [146](</span><a href=https://www.michelin.com/"https://www.michelin.com/media/espace-presse/contact-relations-medias/">https://www.michelin.com/media/espace-presse/contact-relations-medias)

  • List of Publications: [147](</span><a href=https://www.michelin.com/"https://www.michelin.com/publications?year=Toutes\%22>https://www.michelin.com/publications?year=Toutes)

    • Feedback and Contact</span></h2><p><span>If you are unable to access content or a service, you can contact the person responsible for </span><a href=https://www.michelin.com/"//">www.michelin.com to be directed to an accessible alternative or obtain the content in another form.</span></p><ul><li><p><span>Contact: Digital Accessibility Michelin - </span><a href=https://www.michelin.com/en/media/magazine/\"mailto:a11y@michelin.com\">a11y@michelin.com

    Recourse

    If you notice an accessibility defect preventing you from accessing content or functionality on the site, report it to us, and if you do not receive a response, you have the right to submit your complaints or a request to the Defender of Rights.</span></p><p><span>Several means are available to you:</span></p><ul><li><p><span>Write a message to the Defender of Rights</span></p></li><li><p><span>Contact the Defender of Rights delegate in your region</span></p></li><li><p><span>Send a letter by post (free, no stamp required) Defender of Rights Free response 71120 75342 Paris CEDEX 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accessible"],"searchSummary":[0,""],"mediaIds":[1,[[0,"upnw0ogizqjam3uanig0g5md"]]],"mediaFields":[0,{"clr7u8u29fw760tlv6hi395g6":[0,{"top":[0,null],"left":[0,null],"width":[0,null],"height":[0,null],"x":[0,null],"y":[0,null]}],"upnw0ogizqjam3uanig0g5md":[0,{"top":[0,0],"left":[0,0],"width":[0,1948],"height":[0,1096],"x":[0,50],"y":[0,50]}]}],"seoCanonicalIds":[1,[]],"seoCanonicalFields":[0,{}],"historicUrls":[1,[[0,"/en/accessibility-declaration"]]],"relatedReverseIds":[1,[[0,"clfl3z9qm00030imxb77oa0mr"]]],"_url":[0,"https://www.michelin.com/en/accessibility-declaration"],"_children":[1,[]]}],[0,{"_id":[0,"clsdei1zn1ek112hv4y4a5k3t:en:published"],"aposDocId":[0,"clsdei1zn1ek112hv4y4a5k3t"],"aposLocale":[0,"en:published"],"lastPublishedAt":[0,"2024-10-09T15:07:25.760Z"],"slug":[0,"/legal-notice"],"title":[0,"Legal Notice"],"panelType":[0,"image-on-bottom"],"version":[0,"medium"],"textarea":[0,{"content":[0,"<p><span>This Website is published by: Manufacture Française des Pneumatiques Michelin, Place des Carmes Déchaux 63040 Clermont-Ferrand Cedex 9 France - Telephone: (33) 4 73 32 20 00 Fax: (33) 4 73 32 63 81 - A simplified joint-stock company with a capital of €504,000,004 - Clermont Ferrand Trade and Companies Registry Number 855 200 507 - SIREN Number 855 200 507 - Vat Number FR33855200507</span></p>"]}],"main":[0,{"_id":[0,"clsdedu9u1dwj13lcccq99wvl"],"items":[1,[[0,{"title":[0,""],"textarea":[0,{"content":[0,"<p><strong>Please read this legal notice carefully before consulting this Website.</strong></p><p><strong>The companies belonging to the Michelin Group are legal entities in their own right and possess an independent legal status. However, with a view to facilitating the communication of information on this Website, the following terms may be employed: “Michelin,” “Group”, “Michelin Group” and “us”; these terms are used to designate all of the companies in the Group which each carry out their business independently.</strong></p><p></p><ol><li><p><strong>ARTICLE 1: PURPOSE</strong></p><p>The purpose of this legal notice is to set out the conditions under which Michelin makes this Website available to you and the terms and conditions governing your access to and use thereof. Your use of the Website is subject to your compliance with this legal notice, which Michelin reserves the right to amend or update at any given time. By accessing and using the Website, you are agreeing to be bound by the terms and conditions of this legal notice as well as of Michelin’s privacy and personal data protection policy.<br><br></p></li><li><p><strong>ARTICLE 2: WEBSITE ACCESS</strong></p><p>Michelin endeavors to ensure the Website remains available, without however being bound by any obligation to do so. Access to the Website may be modified or temporarily suspended for the purposes of maintenance, updating or any other reason, notably of a technical or legal nature. Michelin is on no account liable for these disruptions or any ensuing consequences for the user.</p><p>You undertake to refrain from accessing the Website, and in particular any interactive services it may offer, in a fraudulent manner.</p><p></p></li><li><p><strong>ARTICLE 3: INTELLECTUAL PROPERTY RIGHTS</strong></p><p>The content (which shall include but not be limited to information, texts, graphs, data, images, photos, visuals, videos and sound tracks as well as the form of all said components and the actual Website itself) is protected by copyright and/or other intellectual property rights. The content is the exclusive property of its publisher. Any copy, reproduction, representation, use, adaptation, alteration, modification, translation or dissemination of the content, whether in full or in part, whether it belongs to Michelin or to a third party that has granted Michelin the rights thereto, by any process whatsoever, is unlawful, notwithstanding the limited rights granted to the user under Article 4 hereinbelow and/or any private copy reserved for the exclusive use of its holder. The content of this Website is subject to modification without notice and is published without any warranty whatsoever, whether express or implied, and may not give rise to any entitlement to compensation. The content is protected by copyright © 1997-2014 Michelin or copyright of its partners. The logos are registered trademarks.</p><p></p></li><li><p><strong>ARTICLE 4: USE OF CONTENT</strong></p><p>Any tampering with content, modification thereof or use of the content for any purpose other than that for which it was authorized constitutes an infringement of the property rights of Michelin or third parties.</p><p>Michelin grants you the right to download and share the content subject to the following conditions: (I) if a download function is available, (II) if it is used for non-commercial purposes (III) and in good faith and (IV) if both the proprietary notices as well as the on-line publication date appearing in the content are left intact, where such information is shown. This right must in no way be interpreted as conferring a license, in particular pertaining to a brand or logo.</p><p></p></li><li><p><strong>ARTICLE 5: ELECTRONIC COMMUNICATION</strong></p><p>To exchange information by e-mail with Michelin, you must fill in the e-mail forms available on the Website. Michelin’s responses to e-mails, and the provision of access to the Website and its content may not be deemed to represent or to constitute proof of any advertising, promotional or sales activity in the country where the user is located.</p><p></p></li><li><p><strong>ARTICLE 6: PROTECTION OF PERSONNAL DATA</strong></p><p>As a general rule, users visiting our Website are not required to disclose their identity or provide personal information. However, you may be asked for personal information in response to an e-mail enquiry, to offer you a specific service, process an order or for marketing purposes.</p><p>The data collected via our Website are intended for the use of Michelin, selected partners and/or service providers acting on its behalf. Such service providers are contractually obligated to keep your personal data confidential and secure. They are required to use your personal data solely for the needs of the tasks entrusted to them.</p><p>Michelin undertakes not to sell, rent or trade your personal data to third parties.</p><p>In order to provide you with the best possible service, Michelin collects anonymous data regarding your use of our Website (such as browsing history and your log-in date and time). Michelin may use this data to analyze trends, compile statistics and measure Website traffic. You may opt out of having these cookies stored. However, should you choose to do so, you may not be able to access all parts of this Website. For further information, please consult our cookie policy.</p><p>Michelin collects the IP address of your computer in order to locate the city from where you are logging in to the Website. We will only retain the data for the time necessary to establish your location.</p><p>Pursuant to the French Data Protection Act “Loi Informatique et Libertés” No. 78-17 dated 6 January 1978, amended by Act No. 2004-801 dated August 6, 2004, you have the right to access, rectify and request the deletion of any personal data you may have provided.</p><p>You are also entitled to oppose the collection and processing of your personal data by Michelin at no cost. Furthermore, pursuant to the French Data Protection Act, you can refuse to permit the use of your data for prospecting purposes.</p><p>To exercise your rights, simply send a letter to MFPM, Place des Carmes Déchaux, 63040 Clermont Ferrand Cedex 9, France, Service SGCM/IM.</p><p>Our Website may contain links to other Internet sites. Michelin does not share your personal data with such websites except where social network buttons or plug-ins are used. If you follow a link to any of these websites, you are subject to the said website’s own privacy practices over which Michelin has no control and for which Michelin cannot accept liability.</p><p>For further information, please refer to Michelin’s privacy and personal data protection policy <a href=https://www.michelin.com/"/en/privacy-policy/" target=\"\">“Privacy Policy”.</a></p><p></p></li><li><p><strong>ARTICLE 7 : WARRANTIES AND LIABILITY</strong></p><p><strong>7.1 GENERAL INFORMATION</strong></p><p>The content published on the Website is provided “as is”, without any warranty, express or implied, of any nature whatsoever. Michelin reserves the right to amend, correct, suspend and/or delete the content or access to the Website at any given time, without prior notice. Michelin may not be held liable in the event of any contamination of your computer equipment resulting from the propagation of viruses or other IT infections. It is your responsibility to take all appropriate measures in order to protect your computer equipment.</p><p>Michelin, its employees, suppliers or partners mentioned on the Website may not in any event be held liable, under a contractual, tort or any other claim, for any damage, whether direct or indirect, incidental or consequential, or of any nature whatsoever, or for any loss, in particular of financial or commercial nature, resulting from the use of the Website or any information whatsoever obtained therefrom.</p><p>It is strictly prohibited to create a hyperlink to illegal content as defined in Article 8.2. The Website may contain simple or embedded links towards the websites of Michelin partners or of third parties, with the authorization of the latter for embedded links. Michelin does not have any control over these websites and accordingly bears no responsibility whatsoever as to their accessibility, relevance, availability, content, advertising, products and/or the services available on or from these websites. Consequently, Michelin shall not bear any liability whatsoever for any direct or indirect damage which might result from your access to or use of the partners’ websites or for failure by these websites to comply with any applicable laws and regulations.</p><p><strong>7.2 INTERACTIVE SERVICES</strong></p><p>Michelin is under no obligation to verify users’ content published on its Website. Michelin declines all responsibility arising from said content and the verification thereof. The user is solely responsible for any adverse consequences arising from the content posted. However, Michelin is entitled to perform any checks it might feel fit on all or part of said content, prior to or subsequent to its publication.</p><p>The user is solely responsible for the content of any material submitted to the Website. You represent that you hold all the necessary rights and authorizations to the content that you post. The user agrees to defend, indemnify and hold harmless Michelin from and against all complaints, claims, legal action or appeals filed by third parties alleging that all of part of the content published by or on behalf of the user on the Website is unlawful, violates applicable laws or regulations, undermines law and order, is contrary to generally accepted moral principles, fails to comply with this legal notice, is prejudicial to any third party or infringes their rights.</p><p>In the event of Michelin being convicted following a lawsuit brought on such grounds, the user having published said litigious content undertakes to reimburse Michelin for all and any damages awarded against Michelin including all legal expenses and lawyers’ fees.</p><p></p></li><li><p><strong>ARTICLE 8 : INTERACTIVE SERVICES</strong></p><p>Michelin may provide services which are intended to allow users to participate interactively on the Website including but not limited to participation in forums, contribution to on-line debates, posting of comments and/or articles, voting for content or establishment of an interface with an account on a social network.</p><p><strong>8.1 REGISTRATION</strong></p><p>The use of interactive services may be subject to prior registration by means of completion of a form. This registration leads to the creation of an account with a personal password. You may be required to provide your password to log in to benefit from certain services. Your password must therefore remain strictly confidential. You agree to notify Michelin forthwith in the event of your password being forgotten or stolen.</p><p>Personal data is processed as laid down in the provisions of Article 6 \"Protection of Personal Data\" hereinabove.</p><p><strong>8.2 User-generated content</strong></p><p>You may request that the moderator modifies or removes any content published in your name at any time by indicating the date of publication and the subject matter.</p><p>It is strictly forbidden to publish any content on the Website, of any type whatsoever, which violates applicable laws or regulations, undermines law and order or generally accepted moral principles, is detrimental to others or in breach of their rights and, in particular, content which is defamatory, offensive, obscene, discriminatory, threatening, contrary to the spirit of the Website, infringes any intellectual property rights of any other person, makes unauthorized use of a third party’s personal data, utilizes another’s image without that person’s express consent or invades their privacy.</p><p><strong>8.3 ILLEGAL CONTENT AND ABUSE</strong></p><p>You acknowledge having been notified that moderation is used in order to verify or remove any content published by the users of interactive services which may be in breach of applicable laws and regulations or which has been reported by the legal authorities as such, without any entitlement to claim compensation in any form whatsoever.</p><p>Failure to comply with the provisions of this legal notice may result in our taking the following actions: removal of all or part of any material submitted by you to our Website, suspension of your account for 8 weeks or shutting down of your account and withdrawal of your right to register on any Michelin websites.</p><p>You may also notify Michelin of the publication of any illegal content on the Website which may come to your attention by clicking on <a href=https://www.michelin.com/"/en/contact-us/" target=\"\">“contact”. </a>You may be held liable in the event of misuse of this function.</p><p></p></li><li><p><strong>ARTICLE 9 : GOVERNING LAW AND JURISDICTION</strong></p></li></ol><p>Any dispute relating to the Website or to this legal notice shall be brought before the Courts of Clermont-Ferrand. The dispute shall be governed and construed in accordance with French law on the merits, independently of conflict of law. Use of the Website implies the user’s express consent to the application of this Article. In the event one of the terms of this legal information should be deemed to be illegal, null and void or inapplicable for any reason whatsoever, it shall be deemed to not be part of this legal notice and shall not affect the validity or application of the other terms.</p><p></p><p>WEBSITE PUBLISHER: Manufacture Française des Pneumatiques Michelin</p><p></p><p>PUBLICATION DIRECTOR:</p><p>Adeline Challon-Kemoun - Executive Vice President, Brands, Sustainable Development, Communication &amp; Public Affairs.</p><p></p><p>HOSTED BY: <span>Microsoft Ireland Operations Ltd.&nbsp;</span><br><span>One Microsoft Place, South County Business Park, Leopardstown,&nbsp;&nbsp;</span><br><span>Dublin 18, D18 P521,&nbsp;&nbsp;</span><br><span>Ireland&nbsp;</span><br><span>+353 1 7063476</span></p><p>CREDITS: Pictogram \"L'Homme en Mouvement\" (Man in Motion) for Michelin Corporate Foundation: Nicola Rosini di 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    min / Published on 03/31/25

    Using data to optimise energy efficiency in plants

    In response to soaring energy costs and its profound awareness of the environmental impact of its activities, as well as the planet’s urgent need for action, Michelin is strengthening its commitment to greater sobriety: its target is carbon neutrality by 2050, with an intermediate goal of a 50% reduction by 2030.   

    • Industry 4.0, particularly with energy-related data, probably offers the greatest opportunity in terms of reducing our factories’ environmental impact.

      Nicolas Auger Environment Footprint Product Manager

    The Group aims to reduce its annual CO2 emissions by approximately 120,000 metric tons and to decrease significantly its energy spending.
    One of the keys to taking on this ambitious challenge is digitalizing energy consumption management at Michelin's industrial sites worldwide. The Group is currently preparing to roll out “Product Energy,” a digital solution designed to do just that. Product Energy features analytical reports for experts in Power BI and a mobile app for operators. Michelin believes that energy should become a KPI like quality or productivity. 
     

    From Factory Data Lake to Corporate Data Lake: the result of a partnership between Michelin and Microsoft

    The first step in ensuring the success of this digital project is recovering local energy consumption data and then transferring it to the Corporate Data Lake. By facilitating the cross-referencing of data, the Corporate Data Lake encourages the development of new, more powerful algorithms and an increase in computing power.

    To achieve this, Michelin selected Microsoft Azure as the cloud platform for its global data storage needs in early 2024. This partnership, combined with close collaboration with the teams and an agile approach, enabled a quick transition and facilitated the development of “Product Energy,” which is now valued by all its users. The Group is counting on a powerful network of energy experts and coordinators at the zone and entity levels, Energy & Water Site Leaders, and data experts (data scientists, data engineers, data analysts, etc.) to manage energy consumption in its factories as effectively as possible.

    Did you know?

    A corporate data lake is a data repository that can store massive amounts of heterogeneous raw data in native formats. 

    Product Energy: from usage to data

    What are the most energy-intensive activities? When it comes to tire production, compound mixing and curing account for over 40% of factories’ energy consumption, so Michelin has focused on these two activities and developed targeted versions of Product Energy. Valladolid in Spain, Olsztyn in Poland, and Shenyang in China pioneered the launch of this large-scale digital project.

    From usage to data: what product(s) and how many are produced on each machine? Is the machine idle or running? How much energy does it use? ... One of the first challenges was collecting and standardizing all that data so it could then be compared and analyzed efficiently. Over 5 billion pieces of data have already been collected. To ensure that the data is robust and coherent, Michelin draws on its data expertise and its ability to design cutting-edge algorithms.

    • 5

      Over 5 billion pieces of data have already been collected

    20

    The digital solution "Product Energy" is already implemented in more than 20 factories

    33,000

    Over 33,000 tonnes of raw materials saved thanks to digitalization

    120,000

    Over 120,000 tonnes of CO2 saved thanks to the digitalization of our plants

    Product Energy: A simple solution that is available to everyone and already in place in more than 20 factories

    “Product Energy” has 3 main features: real-time energy consumption monitoring, excess consumption alerts, and recommendations.

    This simple application is available to everyone and was designed for operators, their managers, and energy experts. Operators can use the real-time monitoring feature in their mobile app to adjust their processes. Data from all the Group’s factories can be collected in just 2 to 3 hours. Managers and energy experts on each site can access a range of comparative analyses on the factory, activity, workshop, or business unit levels, depending on their needs. They can then work together to identify potential avenues for improvement and take corrective actions based on reliable data verified and validated by AI algorithms. More than 10,000 meters have already been installed in more than 20 factories, with a goal of equipping all Group factories in 2026.
    Un opérateur dans un atelier de fabrication Michelin consulte l'appli Product Energy à partir de son smartphone

    From best practice to standard...

    Product Energy has already proven its worth, particularly in mix production workshops. The data collected has revealed energy consumption variations of up to 16% on equivalent machines. Reducing cylinder speeds by 10% can generate 10% energy savings without impacting production speed or quality. As a result, work on standardizing the configuration of the entire machine fleet is currently underway.

    A digital solution that fits into Michelin's “All Sustainable” approach

    infography ppp

    For Michelin, digital transformation is a way to accelerate innovation to advance its strategy and its All Sustainable ambitions. For example, why not optimize production schedules to use as little energy as possible at specific times, or, in the longer term, identify which factory and what time of day or night would be best to produce a specific tire? It is clear that using the data that is now stored in the Cloud offers a vast array of opportunities to optimize manufacturing by facilitating decision making based on reliable data.

    Learn more